Episode 176: The Secret To Recruiting by Coach John Calipari
Episode Stats
Words per Minute
160.87663
Summary
Coach John Calipari sits down with one of the greatest recruiters of all time, Patrick Beverley, to talk about his time as a coach at Kentucky and how he was able to recruit the best basketball players in the country.
Transcript
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Look, if you want to build a big business, you've got to learn how to recruit, period.
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And the way you learn how to recruit isn't just from, hey, how do I learn how to recruit
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You go and find the greatest recruiters in the world and see what are some of their tactics
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And today, my sit-down may be with one of the greatest recruiters of all time in college
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basketball, John Calipari, breaks down a ton of different entertaining stories as well
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Thank you for taking the time, for coming out here and spending time with us.
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And we met this morning, people helping people.
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And I wanted to hear his story and the story of this room.
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It's about having an opportunity to do things for your family.
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We were just talking about, you know, my thing was I just wanted to take care of my mother.
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But having a group like this that's like, let's go for this.
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When I walk in and I see all these young people just starting out with life,
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Being around 17, 18, 19-year-olds walking in a home that I look around and I say,
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if we do right, it's not going to be like this long.
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To see what they do for their mothers and their families, the first thing they do is take care.
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I had a call from, you talked about DeMarcus Cousins.
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My wife, I would get all over him and I'd walk in the house and she'd say,
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When he was drafted, his mother called me two weeks later.
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Because his grandmother was getting older, I thought something happened.
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And, you know, the furniture coach, I'm just looking and you're in your new home?
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And it goes, I said, wait a minute, do you play golf?
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My day, when I see these kids make it, 70% of the kids that I've coached at Kentucky get drafted.
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When I see their families, you're going to understand this, breathe for the first time.
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Because they have enough, they don't have to worry anymore.
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My grandparents came through Ellis Island, did not speak English.
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My mother worked at the cafeteria in the school that I went to.
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So I saw her every day in her white uniform selling ice cream.
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My sisters and I, the goal for my family was my parents, their children are going to be college educated.
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All three of us are college educated because of our families who worked to make a better life for us.
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My oldest daughter is Dr. Calipari, the first doctor.
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What I love about this, because I asked the question, give me the age, give me the, I want to know.
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And then, you know, 33, I'm like, well, how many of them have kids?
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Because basically what you're doing in this, this isn't just 4,000 of you.
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And I'll just say this, and I don't mean to make this a talk.
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Because it's not going to be how much money you can gather.
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It's not going to be how many toys, cars, houses.
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I just wanted to make $2,500 a month so that I could give that to my mother.
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Some of you in this room are going to be so special.
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Your why, you've got to come up with, what is my why?
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Just one thing, because I see many of you taking notes.
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Some people climb that ladder of success that you're on.
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Some people climb that ladder, they turn around and they pick up the ladder.
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Special people who have a why, climb that same ladder of success, and they turn around and
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pick up the next person, and the next person, and the next person, and that's what you should
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The next time Patrick asks me to come here, there should be 8,000 people in this room,
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We got some guys that are 6'6", they should be looking out for and talking to.
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I mean, obviously now you're at Kentucky, right?
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Can I tell you, what you do is not for everybody.
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You know, they want to play for somebody like you.
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One of the things you said in your book is you said, I like people that want to be coached
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If they want to, that's a whole different thing.
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What I want to know about is now you're coached, you know, Calipari, you're doing what you're
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I mean, how did this start when you were in high school coming out?
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You know, you start off assistant, Kansas, Pitt, some of this stuff, and then UMass.
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Well, again, my, through basketball, I learned self-discipline.
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To do what you're doing, folks, you have to have a grind.
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How many times do you have to be willing to hear no and it not affect you?
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And you can't walk out of the room with your head, no.
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You're going to hear no a thousand times more than you're hearing yes.
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For me, I just didn't want to be in my dad's basement.
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And if I help them, they fight like hell for me.
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You watch the games and you say, why do his guys play so hard?
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That kid could have gone anywhere in the country and took 30 shots a game.
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But he goes with him and he shoots 12 shots a game.
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Because they know me and my staff are about them.
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If someone's really doing well, you've got to teach the others.
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If someone is struggling and you see it, you pick them up.
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The whole goal for every one of you in this room should be a servant leader.
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I want to teach every one of my players to lead.
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When they come to me at 17 and everything they had as a high school player was given to them.
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Then they come with me and I've got to be the first guy to say no.
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I've got to be the first guy to say you won't believe this.
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Obviously after they're committed to the program.
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Well, what I do in recruiting is a little different.
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I like what you and I talked about where I'm going to my handshake.
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I'm not to, the relationship isn't to take, it's to give.
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And so if I can create trust, and it's hard when you walk in a room and you're trying to create trust in the first two minutes.
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You better, when I go in to recruit, I'm asking questions.
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Like, you know, tell me where you want to be in five years.
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You know, I asked, do you guys remember Marcus Camby?
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When I recruited Marcus, he told me, I said, what position do you want to play?
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Before you tell them, what are you looking for?
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So I told him, okay, you can be a shooting guard.
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And I said to him, you do know we post up our shooting guards a lot, right?
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All you young people out there, did you get that one?
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If you're going to drink, smoke, club, or chase, you ain't coming with us.
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Because you're not going to school for the right reasons.
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Because if you get in trouble with me, many of you don't.
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Raise your hand that you never heard of me before.
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But if you do something on my campus, they're going to do a movie about it.
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It's going to be on the ticker on ESPN and CNN for three straight days.
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If it happens on another campus, they're not going to worry about it.
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If it happens, you cannot come drinking, smoking, clubbing, chasing.
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Man, we have to sit down and say, you have to come here for, it's not for everybody.
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You're going to go in your office and close the door and be about you?
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I don't think you can be in people helping people.
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Well, you can't be on my team if you're about yourself.
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So you say to me, how did you get five guys drafted in the first round in one season,
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Raise your hand if you've never heard of me before.
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All right, you better Google this shit and read it after I leave.
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How in the world did you get the number one and the number two pick in a draft in the same year?
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How did you get four lottery picks three different times?
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John Wall, Derrick Rose, Anthony Davis, Carl Towns.
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Carl Towns took the fifth most shots on my team.
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Pat Riley said, the best thing about your guys, they're great teammates.
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Wouldn't you want that to be one of the things that was said about you?
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When you're gone and someone's up there talking about you and they say he was one of the great teammates,
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you know how many people he helped, how good he made people feel?
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How about all of us in the room just try to make one person a day feel special?
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It's hard when you're thinking of yourself all day.
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It's hard when you're dreaming about yourself at night.
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It's hard when you're looking in the mirror at yourself all day to say, I'm going to make this about somebody else.
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One day a week, spend time, have your personal card, and hand write a note.
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If you send me a letter, I hand write a card back.
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I got the owner of the Washington Wizards called me and said at a meeting, he showed it and told people,
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I love what my man said about getting in the field.
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You want to get in the field, you've got to create a relationship.
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You better have face-to-face, and you better hand write some notes.
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And if you hand write some notes, yours is going to be the only one on the desk.
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But let's get to a whole different thing, though.
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Everybody's trying to recruit some of these talents that are coming up.
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Maybe not everybody, but there are certain people that people want to pick up.
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What would you say makes for a great recruiter of talent?
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Because you say there's a guy that everybody wants.
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But two, what makes a great recruiter a great recruiter?
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The biggest thing, we were just talking about recruiting young people here and their results.
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How many success stories of guys that came in here at 22, 23, 24, how many success stories can you guys do a book on?
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Where another 23-year-old can see, we're not just talking here.
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But the opportunity obviously is here because for these 170 who are now making a million dollars a year, they started like you.
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But they decided when a door was closed, they opened up another.
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So part of recruiting for me, you have to, again, I'm going to use a term, I undersell and I over-deliver.
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And then the people that played for me now become ambassadors for me.
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And even if they don't speak powerful, their actions and what they're accomplishing speaks for me.
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Current contracts in the NBA current are 1.2 billion.
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I may be off at, you know, 100 million, something like that.
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But he didn't tell you, that doesn't include their endorsements or their shoe contracts or any other things that they do or the money that they use from there that they invested in to make more money.
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In six years, my guess would be $3 billion of earned incomes.
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But my goal would be, before I retire from this game, I want 12 guys in the NBA All-Star game out of 24.
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I want to coach, I want to be able to say I coached half the guys in the All-Star game.
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So when you asked me about what, early on when I was at UMass, you in this room, I was like you.
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And every time you swing, I come one more step to you.
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My dad is a laborer and told me, go in the Marines.
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All of that energy and all of that that you're going to bring, please remember this day.
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And when your life becomes more about other people than yourself, please listen.
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Every day they see you, you've got a smile on your face.
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Right now, you're fighting like hell to survive.
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I had people come after me, say stuff that wasn't true.
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If you're about other people and you're doing right, that stuff runs off your back like rainwater.
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Some of you in this room are going to really start moving.
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And you're going to think everybody's happy for you.
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I said today to Patrick, because he's read some stuff he kind of knows.
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But what I learned when I was about 30, 35, if someone is obsessed, please listen.
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So my thought was, it could be obsessed with money.
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It could be obsessed with things you really don't need.
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Some things in your life that you know you shouldn't be living a certain way.
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If you're obsessed with anything, if you don't have that balance you need, you lose.
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So then I said, well, does that mean if someone is obsessed with me, they lose?
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I'm flawed in many ways, so you don't want to do all the things I do.
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But my whole point is, let them be obsessed with me.
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My grandfather started in the coal mines where the Italians went when they came to this country.
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Because he was in the coal, his brother was crushed in the coal mines and died.
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But they came over to give their family a better shot.
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They got cheated because my oldest daughter, I was so into what I was doing, missed a lot of stuff.
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That means when he doesn't play enough, do you understand?
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Last thing I want to tell you about recruiting.
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There's always a decision maker when you sit down, especially when you sit down with the family.
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If you don't know who that decision maker is, you're wasting your time.
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Somebody could be telling you all the right things and the other person's sitting there staring.
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And you don't understand, that is the decision maker.
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When I go in to recruit, who do you think the decision maker is?
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Tell the dad, can you get me some water or something, please?
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Because when you're talking to a mother, I'm not talking to one mother.
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They can remember where they were sitting, what was in front of them, what you said, how you said it.
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If you don't lie, you don't have to worry about it.
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Well, I walk in to a home and I'm at UMass at the time.
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And the kid kind of was disrespectful to his mother.
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You know, our plane is leaving and I got to get back.
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And then I killed my assistant outside the door.
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If he doesn't respect his mom, he ain't respecting anybody.
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Let me say this because there's a bunch of good people in this room.
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A friend of mine gave me this advice before I took the job at UMass.
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But you can never have a good deal with bad people.
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If you walk in a room and you recognize these are not good people, get up and leave.
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If I think a kid is a bad kid or his family is or they're asking for stuff, I'm out.
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Now, this is about me helping your son, me doing everything I can for your son.
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You better be a man if you want to go in that league.
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And if it takes you a year to become a man or two years or three years, you better be a man.
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There's one bone that's being thrown in that pen.
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One of the things you talk about in your book is you don't mispractice.
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If you're on the road, if you are doing what you're doing.
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So that's kind of our practice that we have as well.
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Tell me about some of the commitments you made on coaching different kids that you've
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What are some things you think about that makes for a good coach?
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Well, the stuff about being there, if you're not there, present, and then you have to be
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How many of you are there and you have the phone and you're emailing?
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It better not end when you're in this room and you walk out.
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This is better be what you are because if this is what you are, you're going to have success.
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As long as you look after each other, if someone's struggling, pick them up.
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If someone's really doing well, you are responsible to teach everyone else.
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We'll have 16,000 if we have guys and ladies in this room like this.
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We're in the championship game of our conference tournament,
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which means after this game, we have six games to win the national title.
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What he's doing, he doesn't care about winning.
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He only cares about getting the guys in the NBA.
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I mean, if you want to say that's the downside of me, I'm okay with that,
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17 years old, youngest freshman in the country.
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He says, I want you to start Darius Miller in my place.
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30 minutes before, at that time we were probably 30 and 1.
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He's walking into me saying, let Darius start in my place.
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Darius Miller, the year before in the tournament,
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was the MVP of the conference tournament, which we won.
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John, he was coming off the bench in two games,
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we're going to start Darius in Michael's place.
00:32:00.480
He was so anxious to get in, he fouled everybody.
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But because of him, Darius Miller played out of his mind the rest of the NCAA tournament,
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We had the 14th pick, the 18th pick, and two kids in the second round got drafted because
00:32:41.700
I'm going to ask you who in this room would give up something that they've earned, they
00:32:50.920
worked for, and they deserved, and give it up to someone because you knew they really
00:32:58.420
I got to move in my seat because I'm telling you, if we had a room full of guys and ladies
00:33:04.540
that would say that, we got 16,000 in the next couple years who were in a room somewhere.
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Hard to give out your shirt when you only got two.
00:33:40.540
You know you're giving up the one with the hole.
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But I'm telling you, at some point in your life, at some point in your life, you're going
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And you're going to remember this moment and say, man, did life become easier, more rewarding.
00:34:01.640
And when I made that shift, and I can almost remember when it was, I was overwhelmed with
00:34:18.540
I had employees that I had to do well so that they could eat and their children could go.
00:34:43.640
And I'm like, at one point, I'm like, you've got to stop.
00:34:51.520
I mean, but it's funny how when you're not concerned about you, maybe everybody else becomes
00:35:02.860
I can just tell you from my experience, hard when you're your age because you're trying
00:35:34.100
Friday, Thursday, and Wednesday were the tough days.
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Why were Thursday and Wednesday the tough days?
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But we all have bad eating habits because of that.
00:36:04.160
Because someone's going to eat this and it might as well be me.
00:36:08.440
Did any of you have the cans that were generic?
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You don't remember the generic cans, the white cans?
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That would have green beans, pork and beans, applesauce.
00:36:23.400
Has anybody here, there's no way anybody here has ever eaten Spam.
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That's what we're having for dinner tonight, by the way.
00:36:59.760
Hey, you better have bologna every once in a while.
00:37:09.200
And it is not going to be like life's not on your terms.
00:37:23.500
There are some of you in this room that don't appreciate the good blessings that you've been given for no reason.
00:37:32.060
But you'll always remember the crap that happens to you for no reason.
00:37:36.940
I mean, so my dad used to say, and I grew up in Pittsburgh.
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My dad, when you grew up in Pittsburgh, everybody's name ended in a Y.
00:38:02.360
So my dad would say, Johnny, it's never quite as good as it seems.
00:38:24.960
This should not hold you back because you were born in this.
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But my dad's story about keeping things in perspective, I mean, he used to say this to us over and over.
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And so we hadn't heard from her in a month and a half.
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My mother says, Vince, there's a letter from your daughter.
00:39:04.360
And it says, Dear Mom, Dad, Leah, and John, everything here in the Happy Valley is wonderful.
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My dad, my Italian dad, had that vein right there.
00:39:38.540
My new roommate, Jim, who's quite a fellow, and I, you know, he's been out of rehab six months.
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And I think you're going to grow to love him as I do.
00:39:51.680
And Mom and Dad, I want to apologize to all of you for not inviting you to the wedding.
00:40:08.340
But Mom and Dad, I want to congratulate you two on becoming grandparents.
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And I think you will be the greatest grandparents ever.
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Then the bottom of the letter says, your loving daughter, Terry, P.S., Dad, all of the above is a lie.
00:40:28.880
I failed chemistry, and I wanted you to keep things in perspective.
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Some people have that story in here, by the way.
00:40:56.600
So some were saying, oh, there's another story like that out there.
00:40:59.260
So, okay, we've got 15 more minutes before these guys in my ear tell me we've got to wrap up the interview.
00:41:13.360
We've got some people running this country that listen to nobody.
00:41:39.880
Honestly, I mean, we've got 15 more minutes for these guys to learn from you here.
00:41:43.980
You see, you've got all these guys you've seen that have gone from whatever level they're at.
00:41:48.500
And some of the guys you see say, this guy can't get into the NBA, but his work ethic sucks.
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What does it, truly, like if you've coached Wall, if you've coached Towns, which I believe Towns is going to be a top number one guy in the NBA in the next three years.
00:42:04.580
What is the difference for a guy that goes to that level with the work ethic, the discipline, the willingness to go out there and do what things the other guys don't want to do?
00:42:15.240
So the first thing, when you make a decision to go to Kentucky, you look in the pen, and there are seven other dogs in there, and they want to eat too, and you're willing to jump in the pen.
00:42:32.280
Do you honestly think you're the only one trying to eat?
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You're not even the only one trying to eat in this company.
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But you won't believe this, you're not the only company.
00:42:44.800
Then the second thing is, are you looking for excuses or solutions?
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Because I'm coaching them hard now, and I'm holding them accountable.
00:43:09.940
If you're looking for excuses, you'll find them.
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And then, for the sake of time, just give me the number.
00:43:56.640
Put it, hey, in your offices, put the excuse board up.
00:44:00.200
Put them up and start writing them down so you can laugh.
00:44:04.900
So the guys that have made it for me look for solutions.
00:44:18.680
You had some other people up here that want to read.
00:44:27.040
The best players that I've coached have curious minds.
00:44:36.600
Spend time reading every night before you go to bed, even if it's a paragraph.
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You've got to have something that you're reading that moves you.
00:45:04.200
If there's, I don't know one dumb person that's worth $250 million.
00:45:14.400
I'm not meaning like, I'm, look at my test scores.
00:45:26.720
I keep reading now because I want that to be able to pass it along to my players.
00:45:33.560
And the third thing, you cannot have anybody enable you.
00:45:37.560
If there's someone around you enabling you, you've got to kind of either push them or tell them, don't enable me.
00:45:47.900
The players that I have that are enabled, not making it.
00:45:53.240
The players that I have that don't want to go in the pen and think they can fool their way to success.
00:46:07.740
If you're the last one to come in the gym every day and you don't ever want to mix it up, but you're going to make it.
00:46:17.540
And then they get enabled by someone else who says, you're right.
00:46:30.060
But my guys, like I said, curious thinkers, the best guys I had, smart kids that way.
00:46:36.080
Didn't mean in a book sense that they were straight A students.
00:46:40.240
But they had a curious mind that they wanted to expand.
00:46:49.340
You got players that play for different people.
00:46:55.780
One, everything you're going to do is about relationships, folks.
00:47:07.380
If you bullshit, you're going to have no trust.
00:47:09.820
Do you want to work for somebody or be around somebody you can't trust?
00:47:13.740
If he's at the water cooler, will you go to the water cooler?
00:47:24.420
Second thing is, if these guys know I'm more about them than I am about me and their success,
00:47:32.000
I can coach them, I can be aggressive, just like your own family, your mother, who could
00:47:39.280
say things and do things to you that no one else could, and you know what?
00:47:43.640
And if anybody else said the things that your mother said to you, you'd want to punch them.
00:47:48.320
But your mother says them, and you know you have to take stock in what she's saying because
00:47:55.040
So if you're going to get something out of somebody, that relationship has to start with
00:48:07.280
Do you know the people you work with, how many sisters or brothers they have?
00:48:17.480
Do you know if they have children, what their birth date is, their children's birth date?
00:48:23.580
How do you really care about one another if you really don't know some of those important
00:48:29.160
If something is happening, how do you, there's got to be a trust and a caring, and it can't
00:48:40.300
For me, my players say the thing they like about me is I keep it real.
00:48:47.940
Unless I keep it real with them, then they don't like it so much.
00:48:55.560
But I would say to get it out of people, and then as a leader, my players are going
00:49:05.680
They're going to do what I ask them to do because they know I'm about them.
00:49:21.100
Am I telling them, my team every year, could you imagine your team?
00:49:42.100
What if that's not the best way with this group?
00:49:45.460
What if there's another way of doing it that's better?
00:49:50.120
So, my thing is, whatever we're telling them, let's hope we're right.
00:50:15.480
If they say, well, he just has really good players.
00:50:28.060
Because basically, you're saying your players are really good.
00:50:34.120
I'm promoting my players, and they're really good, and I agree with you.
00:50:38.340
If anybody's saying anything about some of you guys in here, let me give you the one I use all the time.
00:50:43.780
They're saying, you're not this, you're not that, you're not this, you're that, this guy, that.
00:50:54.400
Whatever you want to say I am, all right, I am.
00:51:13.540
What would you want everybody here be thinking about as leaving this event to, for them, you know, everybody's having their own challenges.
00:51:30.040
Some made 70 grand last couple weeks, and, you know, they're sitting there saying this is exciting stuff.
00:51:34.500
How can I get somebody to be thinking bigger, but what final thoughts would you give to some people start thinking about how they can take their minds to a whole different level, to be thinking bigger than what they currently have right now in their lives?
00:51:48.980
I'll say this, but I want to finish with one other thing.
00:51:52.600
Don't you ever be embarrassed about taking what you've been given, what God has given you, and taking that thing to another level, because that's what you're supposed to do.
00:52:08.580
So there's an end of it that you become this everything you're supposed to be, and we're all different.
00:52:15.360
There are some of you that can come up here and speak and do stuff.
00:52:19.300
There are others that your strength is in another area.
00:52:31.060
There are other coaches that are totally different than I am, and they can't beat me, but they're totally different.
00:52:41.280
But they're totally different and have just as, not just, almost as much success as I have, but they're totally different.
00:52:48.420
And so don't be embarrassed about wanting to be special.
00:52:53.480
Don't be embarrassed about saying, I want to be a millionaire someday.
00:52:58.240
Don't be embarrassed about saying, you know what?
00:53:02.440
I want to take care of my whole family, and I want to take care of my family's family.
00:53:08.100
I'm trying to take care of my family's family's family.
00:53:19.860
I'm never turning it down when they try to give me more.
00:53:28.960
But I'm going to try to keep doing what I'm doing, because the more I do, the more people I can help, and the more impact I can have.
00:53:40.340
Don't let anybody act like, oh, you know, who does he think he is, or who does she think she is?
00:53:58.140
I probably do 25 of these, 30 of these a year, okay?
00:54:02.300
I was so excited when Patrick said, we're going to have a sit-down.
00:54:08.120
I don't know why people don't do more of these, because he gets, for me, exactly what he wants to give to you, versus me saying it, and maybe it hits, maybe it doesn't.
00:54:17.940
But I walked in the room, first of all, I heard you outside, all the doors were locked.
00:54:22.440
Like, you can't leave when you come in here, just so you know.
00:54:28.360
So, I'm like, when you come in, you're here, okay?
00:54:33.460
I couldn't get in, I heard everything, I'm hearing the screaming, I finally come in, and this is what the American dream is about.
00:54:42.280
You, if you're really about this country, an opportunity, you grow your business, you grow your own business, you grow your team's business, you grow this company's business, so that more people can share in the American dream.
00:55:06.600
Look, if you try to take away from a business the success, you're not getting it.
00:55:14.220
They've got to have success so that we can all have success.
00:55:17.920
And then you've got to count on people that are running these organizations that are about people, giving people an opportunity and hope.
00:55:27.900
That it's not about what they can gather and take.
00:55:33.160
This is about how do we do this and do this together.
00:55:48.620
If you were born 40 years ago, life would be much different for you.
00:55:56.280
Again, and however you want this world and country to be, you make it and you start with you.
00:56:05.380
Whatever you're going to do, you start with you.
00:56:19.080
I will get you the name and you can get it to your people.
00:56:24.100
It's the only thing you, it makes you understand you're growing.
00:56:29.200
You're going to have some of the worst things happen in your life.
00:56:35.600
But at the end of the day, it's the next step forward.
00:56:45.940
Now, I'm telling you, when you're in the first rung, it's really hard to pick up the next person.
00:56:59.540
You're going to be at the top rung and you're going to say, hurry up.
00:57:13.920
When we're all said and done and we're done in this earth, it's the impact you've had on other people.
00:57:33.560
Because all I wanted to know is, tell me about this.
00:57:38.560
He's telling me there's some, the talented young people.
00:58:01.200
And by the way, if you haven't already subscribed to Valuetainment on iTunes, please do so.
00:58:08.660
And if you have any questions for me that you may have, you can always find me on Snapchat,
00:58:16.440
And I actually do respond back when you snap me or send me a message on Instagram.