Episode 177： How to Make Money On YouTube as a Comedian
Episode Stats
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Summary
J.P. Sears is one of the funniest people on the planet. He's a comedian, actor, podcaster, and podcaster. In this episode, we talk about how he got his start in comedy, how he became a viral hit on YouTube, and how he's now being asked to go do comedy all around the world.
Transcript
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Look, there's a lot of ways to monetize YouTube.
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Some do it through business, some do it through acting, makeup, bodybuilding, fitness.
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But today, J.P. Sears had figured out how to monetize his sense of humor with videos he made through sarcasm that went viral.
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And now he's being asked to go do comedy all around the world.
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So first of all, J.P., I got to tell you, there's about 10 people out there that late at night, if I'm trying to go to sleep and I need a laugh, I need something to watch and laugh.
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And I'm both complimented and insulted at the same time that I would be one of the 10 that you use to laugh to go to sleep.
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And then, of course, insulted that I'm one that puts you to sleep.
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I'm so happy to be here with you today, brother.
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So I told him earlier, I said, you have the sense of humor of Yogi Berra because he's like this entire time we've been talking, his level of sarcasm hasn't stopped.
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You've been nonstopped from the moment you came in here.
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But every time I was like, wait a minute, two seconds later, that was a joke.
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Let me just give you a couple of the episodes that he's done on YouTube.
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Do you even know how dangerous deer are when you're driving your car?
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If you don't kill and eat deer first, you basically want people to get into car accidents.
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Once you take your gluten-free valves, you'll need to have an automatic understanding that every medical condition is caused by gluten.
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And passive-aggressive relationship techniques.
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Oh, thank you for cleaning the kitchen for once.
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JP shares so much gratitude with me through his snarky comments.
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He is so good at directly communicating his thoughts with me with misdirected shame.
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At what point did you know, listen, I'm witty, I'm sarcastic, I'm awkward, I'm weird, I'm different.
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And I know you gave a talk on it with TED Talks, and you said the best way to be unique is not to be yourself, it's to be like everybody else.
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So when did you, you know, come to your own and kind of figure out a way to say, this is who I am?
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I started YouTube, and it was probably at least nine months into doing comedy videos on YouTube that I started to arrive into my own.
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And like figure out, this is who I am, and it's not only okay, but it's awesome, and I want to celebrate it more and let more of me out.
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So, you know, the first nine months of YouTube was like a feeling out process.
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I felt like a newborn colt, wobbly legs, didn't really know, like, what is my sarcastic voice on camera?
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Were you like, how are people going to embrace me?
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I thought doing comedy videos would be a terrible idea.
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I thought it would be the worst thing I could possibly do for my business, which up until four years ago when I started doing comedy videos,
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I was doing emotional healing client coaching for 13 years, like life coaching.
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And I was thinking like, yeah, I shouldn't be funny in the public because that would discredit me.
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Were you funny doing that or was it a serious business?
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Yeah, like really working with people, healing their pain, their trauma, helping them step into their personal power, resolve their life challenges.
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From my point of view, if we can't trust, that means we're going to be forever lonely and isolated, not letting anybody in.
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In my personal life, ever since I was a child, a sense of humor being a comedian was always something there in my personal life.
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But in the professional life, I was compartmentalizing and telling myself a story like, yeah, I should be serious.
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And it's amazing I believed that story for so long.
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But then just kind of like having an itch that you got to scratch, I kept having these ideas to convey concepts through the language of comedy.
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And finally, I said, all right, I still think it's going to be bad for business, but I got to do it.
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Also, this isn't somebody inspiring you to do it.
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This is you woke up on this and I'm doing this.
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Yeah, all an internal experience, an internal journey.
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I'd like to use the word journey because I think I will sound more spiritual.
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Being ultra spiritual has nothing to do with actually being spiritual because no one even knows what that actually is.
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But when I put my first comedy video out, a couple of magical things happened.
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First, inside, it was so creatively satisfying.
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Like something woke up in me that I didn't know existed.
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And then the first one was also pretty well received.
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So there was that codependent encouragement from the outside world that was actually helpful and supportive of people viewing it.
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And then it also turned out to be the best thing I could ever do for my business were my one-on-one client coaching, which I was doing at the time.
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And then my schedule got busier than I could imagine because what happened was people found my comedy video.
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Then they'd search deeper in my YouTube channel, which had well over 100 just sincere, serious life coaching videos.
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And they were like, oh, wow, this goofy guy's for real.
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Is it on the same channel or you had a separate channel?
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And all my serious videos are still on my YouTube channel.
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So if you dig deep enough, you'll find a lot of non-funny videos.
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I started my YouTube channel with a sincere life coaching videos probably about five and a half years ago.
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So for a year and a half, you went in and you said, I'm going to test this out with me being specifically spiritual, serious.
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A year and a half later, I'm going to test out the comedy and see how this does.
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I would like to share with you 10 tips to ruin your life so that you can be certain that your life is going to be ruined the way you want it to be.
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And I think the first 50 or 100 episodes we did was called Two Minutes with Pat.
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The only episode that was ever two minutes was the last episode.
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Every one of it was nine minutes, eight minutes, 11 minutes.
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This is nine minutes with Pat, 11 minutes with Pat.
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I think how much of it you think it is the fact that you just said, I'm going to start creating content.
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And after creating content, you kind of said, what about if we pivot here and make adjustment there?
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Was it kind of like that process that you went through yourself?
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And I would call the process forest gumping my way through it.
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None of it has been a premeditated plan of here's the vision, here's where we're going, and this will be a great entrepreneurial move.
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So following my heart, following what feels passionate and inspiring to me, and I will do that.
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So it's kind of like Forrest Gump is aware of his next step.
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He's not aware of where that step and then the next step and the next hundred steps are going to lead him.
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Because Forrest Gump, and I think all of us could use a little more Forrest Gump archetype in our life.
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But he's my hero because here's a guy who's so intellectually ill-equipped that he couldn't follow his head.
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And when he would do that, things would work out for him.
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And, of course, in the story becomes a war hero, football star, ping pong star.
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I was just playing before the interview about practicing because I'm trying to see if I have the ability to go to the Olympics one day.
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Wow, my dad's April 10th, and I hire April babies.
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If you want something to get done, you feel like no one's going to do better than you?
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I'm trying to surrender some of that control, but yeah.
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And I think perfectionism would be a great video, too.
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Like, oh, here's a new dysfunction I've never seen.
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I'm going to text you and say, hey, JP, here's the video.
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How do we figure out a sarcastic way to address this?
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And you'll be my unqualified doctor, which we can, you know, ultra spiritual.
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Yeah, you know, as far as I'm aware, I've never been qualified as a doctor, at least on paper.
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But, Patrick, I want you to know that deep down inside, I identify as a doctor.
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Does it help you that you wear Ferragamo shoes every day?
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Like, do you like wearing Ferragamo shoes and your Armani suit?
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Like, Ferragamo shoes is a, that's the first time I've ever heard that word.
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But how many purple shoes like this do you have?
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You know, a recent video I did was a raw vegan cooking show video where I made raw vegan bat
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And I don't want to ruin the plot for everybody, but I'm going to give the plot away.
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At the end of the video, because I ate raw bat made out of eggplant, I contracted rabies.
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And, you know, I want the full meat eating experience, eating as a vegan.
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Of course, I got to get rabies, which is kind of like being a vegan, only veganism is probably
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So, by the end of the video, I'm covered in ketchup.
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Can we buy like 20 of them and just send it to him on us?
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One of the things that always interests me, I grew up in a very pressure type environment.
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I grew up in Iran, war, you know, parents, divorce, refugee camp, all this stuff.
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And my savior to kind of keep things level-headed was humor, right?
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That was at least for me to be able to do that.
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Did you have any issues with family or anything growing up that made you use humor to calm things
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You know, I know you grew up with literal war around you.
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And I won't pretend to imagine what that's like.
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And at a metaphoric level, I think part of the human condition is we all grow up with wars
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It might be conflict at home between parents or parents not there.
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And my war, again, nothing compared to what you grew up with.
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My parents were splitting apart, getting back together, splitting apart, getting back together.
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And, you know, mom's in bed crying for, you know, weeks at a time.
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And I think even before that started, I didn't know it at the time.
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But looking back, it's like, yeah, yeah, I could feel it.
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I think children are very much in tune with energy.
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They might not know how to intellectually report what's going on and what they're feeling.
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But kids feel, I mean, there's, there's no secrets, even if secrets are being kept.
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And in fields of psychology, they're really uncovering like, yeah, we're really affected
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So, of course, how I responded to that, how I compensated was through humor.
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So if I felt insignificant inside, and I certainly did for quite a bit of my childhood, I didn't
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So I get to feel significant, like, oh, I feel like I mattered to you because I made
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That helps me escape the reality of this feeling of feeling insignificant.
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And then, you know, when you do that thousands and thousands of times, you kind of get that
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Malcolm Gladwell 10,000 hours of practice of reading people, what's going to make this
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person laugh, and then delivering what's going to make them laugh in an effective way to
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And it's a very desperate way of getting emotional needs met, starts sharpening the satirical
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And I'm having a hard time believing that, by the way, that you're a class clown.
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And I found, you know, once I got to junior high and then high school, you need a bigger
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It's no longer a challenge to make my classmates laugh.
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So the challenge became, can I make the teachers laugh?
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Push them far enough to make them laugh without pushing so far that you get in trouble.
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And of course, creating tension is also what creates trouble.
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So of course, sometimes I'd cross the line and other times I'd get the teacher to laugh
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I don't want to discount the fact that the humor to escape pain was also creating joy.
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And in fact, just last week I was doing comedy shows in Buffalo, New York, and they came to
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So is he still an atheist and she's still a Catholic or no?
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She's going to church every, multiple times a week.
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Sometimes, you know, like when it's her turn in the rotation to serve coffee at church,
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she pulls my dad along and, you know, he's there thinking this is all a bunch of DS and
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So I tell my parents, one was a communist, one was an imperialist and they fought all the
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But they didn't stay together because if they did, World War III would have started.
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But I can only imagine if they were still together and she's going to a communist rally
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Like do you get them a purple shirt and say, Mom, can you wear this?
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I've definitely gotten them purple shirts, especially when it's my line of apparel and
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But something funny, when my dad did have a purple shirt on, probably a few years ago
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when my comedy videos were first coming out and at the time in all the videos, I would
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I still do that once in a while, but it's not every time thing.
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So I fly home and I'm at the airport, baggage claim.
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I'm looking around like they're nowhere around.
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They said they were going to be in baggage claim.
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After a couple of minutes, I'm scanning the room again.
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And then here's this doofus dressed in a purple shirt, long hair, headband on, flowering
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his hair as my dad wearing a wig and dressed like me.
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They're excited to see this becoming a reality.
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Everything I'm doing, I'm doing out of devotion to my truth and my creative muse.
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When I'm a kid, I think a lot of people, it's let's perform good.
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Let's get good grades, perform good in sports to make mom and dad proud.
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I mean, you get approval and it feels awesome for five minutes and then you're bankrupt.
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And then before too long, I got to do something more.
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And then before too long, we're giving away ourselves.
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We're being who we think our parents want us to be in order to get approval.
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And I think the real valuable currency, sort of like the inner version of Bitcoin, if you
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I think when we're true to ourself, when we're voicing our voice and being true to
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the creative muse, following our heart, man, that is a very, very valuable currency.
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That's what creates fulfillment, not bankruptcy.
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You've been doing this 12, 13 years and all of a sudden you have this thought, I want to
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That's a very scary thing to do because you're completely changing your brand.
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When you made that shift, did one of your businesses take a hit for like three months?
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Like did the spiritual healing business take a hit for a few months until this one recovered
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In fact, it was sort of the opposite where the online comedy videos brought so much exposure.
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You know, people come to my YouTube channel, dig deeper.
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Find my sincere videos from there like, well, this guy's doing some real life coachy stuff
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Then they find my website like, oh, he does coaching via Skype or phone.
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And so my schedule became more full than what I could handle with one-on-one clients.
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And then it's like, okay, I'm busier than ever.
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And I'm at the time making comedy videos anywhere from once every couple of weeks to once a month.
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And then after about nine months of doing comedy videos, one-on-one client coaching, never
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So at the time it was very scary, but I eliminated one day a week of doing client coaching.
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So I went from five days a week to four days a week because it's like, I need time to do
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How many times at this point are you creating content?
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Probably on average, once every two weeks for the comedy and then for the sincere spiritual
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Something that I've learned from my own experience and then I look at other successful people
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and I guarantee you have stories like this, probably a wealthy library of them.
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One of the best keys to success is a willingness to do the things that scare you rather than avoiding
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the things that scare you because that means we're really avoiding feeling the fear, which
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means we're going to avoid the source of fear, which is doing something new that scares us.
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But I think a willingness to do something that scares you means you have to be willing to
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I think the true warrior, the true courageous warrior is he or she who's willing to be afraid
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I think false courage is the illusion of like, oh, they're doing stuff and they're never afraid.
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You're just doing something that's already familiar to you.
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It took a lot of courage and a willingness to be afraid like I'm losing income.
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And I couldn't see what was coming towards me, but it felt purposeful.
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And then I went to, you know, three days a week doing life coaching.
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And at that time, like now I'm earning some YouTube revenue.
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So three years ago, you could essentially say I'm dropping the coaching to do this, but
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Now, oh, you know, nine months later, now I'm dropping another day.
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When did you fully drop everything where it's just a YouTube thing?
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I was making more money than ever doing speaking, endorsements.
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And it was just like, yeah, the coaching, it served me so well.
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Yet the call of my heart is taking me elsewhere.
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So January, 2017, had you already met your wife or not yet?
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I was teaching something on emotional healing and humor.
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And during that retreat, my now wife was also a guest teacher.
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And it was while I was talking to him on that same retreat where I met my wife, where he
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pointed out to me, JP, your energy drops when you're talking about your coaching.
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But when you're talking about videos, when you're talking about speaking, endorsements,
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And he said, JP, when are you going to drop this?
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When are you going to finally drop the coaching?
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Were you that kind of a speaker when you go there?
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Are you like the guy, the yoga guy that says, come on, do it.
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You know, you're Speedo and you're like this yoga instructor.
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You just come out of the water and you do your hair tint thing like this.
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That would definitely be funny if we had a scene of you doing that.
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I think it's appropriate, by the way, if you do make something like that as a couples retreat.
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You got your Instagram, 150,000 something followers.
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A lot of people out there may be watching this saying, look, I feel like I'm funny.
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You know, I feel like even Kevin Hart once said, I didn't know if I could be a comedian
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There were 60 kids in the room and he made everybody laugh and all the parents came and
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What would you say to somebody that's watching this saying, you know what?
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I think I'm funny, but I got an older sister that makes fun of me being funny.
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Or I got an older brother that makes fun of me.
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You know, maybe I can do something with my comedy.
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What would your advice or counsel be to somebody like that?
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Don't wait for some magical fairy to show up and say, it's time.
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No, the insecurity of not knowing or the insecurity of like, yeah, I really want to do comedy,
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He was cut from the basketball team when he was a sophomore in high school.
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So however you want to do it, that might be start going to open mics.
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It might be, let's make some sketches on YouTube and put them out there.
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What is a system to make some sketches on YouTube?
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I think a great way to do it is start with an idea.
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Start making notes, like get your computer out or your phone.
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Are we portraying something that's going on in society?
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Are you illustrating a pain that happens in your life that other people can relate to in a fun way?
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All my YouTube videos, it's just a camera on a tripod.
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And when I made my first YouTube video, after I filmed it, I'm like, okay, I don't know what to do next.
00:26:00.240
So I went on YouTube and YouTubed how to edit video on iMovie.
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And then after I edited it on iMovie, then I YouTubed how to upload a video to YouTube.
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After you put the video out there, put it on Facebook, YouTube, just all the places, don't worry what other people are saying.
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I don't know how many people create content after the first video they stop.
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It's like, what if a bunch of people watch it and they hate it?
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And then the only thing worse is, well, what if nobody watches it?
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Especially with comedy, amuse thyself is the number one commandment.
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And do it in a way where you're so amused that it's worth doing even if no one watches it.
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Because now you're going to make another video.
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You got to be consistent because, especially with comedy, there's a lot of junk that needs to be worked through.
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It's like, yeah, there's some videos I put out that's like, yeah, it's mediocre at best.
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But then if I don't put those out, if I'm not in the amuse thyself mode, then the gems never see the light of day.
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You will worry what other people are thinking, even though I say, but don't let that stop you.
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Be the courageous warrior who says, yeah, that's scary.
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You are creative, but you've been able to figure out a way to monetize comedy as well on YouTube.
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It's very hard to monetize anything if you don't have the audience built.
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So I put at least 80% of the weight in valuable content.
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By the way, Patrick, I just said your name so you'll like me more.
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I think something that worked well for me in the beginning to build the audience was I was not worried about monetizing.
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I was always in the back of my mind, like, if this keeps growing, like, yeah, I'll figure out monetizing.
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So you want to think about monetizing anyways because you were already making an income.
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So one, don't drop your day job to be a professional content creator yet.
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It's like, yeah, I'm going to be true to the art here.
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But I wanted all my energy to go into the creative value content, not, like, creating monetization.
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So once I was off and running for a while, then I figured, all right, let's do some monetization.
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So first thing was I'll monetize the YouTube channel, just earning the revenue from video ads.
00:29:00.760
And then it was, okay, let me connect with a t-shirt company, do a little apparel line, sell some of that, and all things that were fun to do.
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And then along the way, companies started approaching me, which is very easy monetization.
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Like, JP, we want to do a little product placement or endorse our product.
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And after a while, I started realizing I am spending more time negotiating deals than I am creating.
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In fact, I remember the summer of 2016, I hit like a, call it a little bit of a rock bottom burnout place where I was burning the candle at both ends and in the middle.
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I woke up one day and said, it's been over three weeks since I've put out a video because I haven't had time.
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And that is pissing me off because I have the creative urge.
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So it's like I'm killing what has created all these opportunities.
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So I knew I needed to do something, and that was bringing on a manager.
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And now with my manager, he's taking care of all the incoming offers for sponsorships, speaking opportunities.
00:30:12.720
So I needed, I think my unique path was leveraging someone's expertise so I can have more time doing my art, and he is better at negotiating.
00:30:26.400
He's better at seeing good deals, better at sniffing out incongruent deals.
00:30:32.120
So part of my monetization is having essentially an expert manager.
00:30:39.520
At the time, I had a lot of managers reaching out to me.
00:30:42.940
Okay, so you were already getting the attention in the marketplace.
00:30:46.660
I had choices, and it was overwhelming because I had had choices for a while.
00:30:51.480
But there's this like, oh, you know, there's so many, whatever, horror stories out there, people just wanting to use you.
00:30:58.960
And there are managers, agents that just want to use you.
00:31:02.280
They'll talk a big game, but do they actually have the reciprocal value to enhance you and your career?
00:31:10.060
So I had taken a lot of phone calls with managers, and there was a producer who wanted to talk to me about a potential television project.
00:31:19.060
And I started talking to him, and it was great, and learning more about him.
00:31:23.520
He manages a few select comedians and other talent.
00:31:29.060
And I said, well, cool, you know, we're talking about this TV stuff, but tell me the manager thing.
00:31:37.780
Tell me more about that, and, like, would you be willing to talk to me about working together?
00:31:42.740
And he said, J.P., I don't work with many people.
00:31:48.820
I'm very selective who I work with, and I see big things for you.
00:31:55.460
I would be very willing to work with you, but I want you to talk to a lot of other managers
00:32:00.480
because if you decide you want to work with me, I want you to know it's the right choice for you.
00:32:09.200
And all these other conversations I were having were kind of, like, pressurized.
00:32:15.840
So, yeah, I took another couple months, talked to other managers, but I went back to him,
00:32:23.140
And he's been my manager for over two years now, and it's just been an absolute dream.
00:32:28.520
So, talking to a lot of people while trusting my gut instinct.
00:32:32.520
Listen, what a great story you got, man, truly.
00:32:35.960
If you're watching this, if you want to learn more about this man's video, you've got to go.
00:32:57.780
I like the headband, and I like the thing you would put in your ear.
00:33:02.180
Maybe you should sell a wig like that and send it to me, and I'll take the wig and the headband
00:33:05.780
and put that flower in the purple shirt and post a picture that you and I did something together here.
00:33:10.420
Again, if you want to find him, whatever you took from this concept, this interview today,
00:33:15.740
And, again, if you want to go watch his content, go watch any of the videos he has on his YouTube channel.
00:33:20.640
If you like it, give him a sub as well and let him know you found him here on Valuetainment.
00:33:27.880
Thank you for having me, and I love what you're doing.
00:33:31.500
And, by the way, if you haven't already subscribed to Valuetainment on iTunes, please do so.
00:33:39.000
And if you have any questions for me that you may have, you can always find me on Snapchat, Instagram, Facebook, or YouTube.
00:33:44.900
Just search my name, Patrick MidDavid, and I actually do respond back when you snap me or send me a message on Instagram.