Episode 184： 13 Rules of Being Relentless by Tim Grover; Michael Jordan's Personal Trainer
Episode Stats
Length
1 hour and 20 minutes
Words per Minute
179.50584
Summary
Tim Grover is a former professional basketball player who played for the Chicago Bulls from 1987-1993. He was a part of the 1992-93 team that won the first NBA Championship in Chicago and won a World Championship in 1994. He played with Kobe Bryant, Michael Jordan, and Dwayne Wade. Tim talks about how he got to where he is today and how he became one of the most respected basketball trainers in the world.
Transcript
00:00:00.000
So I want you to think about Michael Jordan, Dwayne Wade, Kobe Bryant.
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Imagine if those three had a personal trainer and that person trained all three of them.
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And what if I told you the same guy that I interviewed, Michael Jordan paid him an amount of income per year as long as he could no longer train anybody else in the NBA for the time being.
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Here's what I will tell you for some of you that have a hard time with profanity.
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He's going to talk to you about the 13 rules of being relentless.
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I've been looking forward to this like you have no idea.
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And I got this ring on right now, which goes perfect with the outfit.
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The first Bulls championship ring that they won.
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You have promised me that in today's interview, you're going to cover stuff you've never covered before in any other interview.
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The stuff that I'm saying today in this interview, okay, from the questions that you're going to ask me, the answers I have never said before.
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I'm like a 12-year-old right now, sitting, asking all these questions to get into it.
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So look, before we get into the whole mindset and relentless and the cooler, you know, the closer, the cleaner, all these other things, how did this whole thing come about?
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So, you know, who was Tim Grover in high school post?
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Well, I actually played college basketball myself.
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I mean, I played at a University of Illinois-Chicago small division one school, mid-major, but in order for me just to play at that level, you know, I had to work extremely hard.
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But I knew I wasn't going to go pro, all right?
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You know, you had to realize, hey, it's not going to happen.
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I was actually, I was either a sophomore or junior, and this point guard came into the gym from a high school, and I played him in a one-on-one.
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He was a junior in high school, and I was either a sophomore or junior in college.
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I'm talking about three years younger than I am in high school.
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I said, one, I knew he was going pro, and second, I said, I have no chance.
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I still wanted to be involved in sports, ideally basketball.
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If I can't do it, all right, let me figure out a way.
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Let me educate myself so I can help others stay injury-free, become better athletes, make better decisions, become the top of their game.
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So I started to study kinesiology and exercise physiology, and that's what led me towards working with the greatest.
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We're talking about late 79 to 84, 85 in those years.
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That's when you're playing or that's when you're studying kinesiology?
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You don't look your age, though, but I'm doing the math right.
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Okay, so when did you get to the point where you started saying, I'm going to go and get some of these NBA players?
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And was your target, like, did you put target right off the bat, I'm going straight to MJ's?
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When I started studying, everyone says, oh, you're going to be a gym teacher.
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I said, I'm going to work with professional athletes.
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I said, I'm going to work with professional athletes.
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So that was the goal I set in my mind, and I just said, hey, that's going to take a place in my head.
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That's the only thing that I want to do, and I've got to figure out a way to get there.
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So I studied and learned my craft better than anybody else.
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After I graduated, I went to work in a local health club.
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Really, I knew everything from a book standpoint, but still, you've got to know how to apply it.
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I'm talking about individuals that just want to get in shape, people that have had injuries from different sports, kids, anybody.
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Just kind of developing programs, implementing what I've learned, and actually being able to apply it.
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And once I started to look at that craft, I said, okay, now I'm starting to figure out how to actually apply this stuff and how to use it and put the formulas together and put the workouts together and do all these different things.
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I mean, stuff that they're doing now from a workout standpoint, I was doing 30 years ago.
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All right, I've got to continue to learn, you know, continue to better myself so I can better my athletes, better my craft.
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But it's just a different way of doing the same thing.
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Okay, now there's a lot more resources, a lot more education, a lot more testing available.
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Back then, you kind of had to just figure it out.
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There was none of this online stuff to go to and research.
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But see, I also think now is the ability that you have all this stuff now, people just can't figure it out.
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That's one of the things that's taken away from individuals now.
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Okay, because they have all this vast information and they're always...
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There's so much information available and there's so much help out there that everyone's always looking for somebody else to figure out stuff that you should be able to figure out yourself.
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So, Tim, how do you pick and choose who to listen to?
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You know, I pick and choose who I want to listen to as somebody that resonates with me.
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You know how I choose a client and who I listen to?
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When I choose a client, okay, they have to be as messed up.
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When you say messed up, you're saying crazy, off-chip, dark side, vice.
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I'm talking about addicted, everything to being great.
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You can figure it out in 10 minutes just by talking to them.
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You ask the right questions, you talk to the individual, and then you see if they back it
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You know, what's the cheapest thing in the world?
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But when you actually tell somebody to back it up and you say, hey, now I want you to
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do this, this, and this, now it becomes a different point.
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So when you're choosing somebody, when you choose somebody to listen to, and you choose
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somebody to learn from, or you choose a business partner, you choose a client, they got to be
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as crazy, and they got to be as fucked up as you are.
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That's how you know you're going to be able to push that individual.
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That's how you know that relationship is going to last.
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You know, people talk about in business or think, oh, you got to find a balance.
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You know, if you're one way, you got to find a person that's the other way.
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That's pulling you away from how you want to do things and how, if you're intense, the
00:08:09.680
Now, those people around you, they got to be smarter than you are.
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You don't want to surround yourself with people that, if you're the smartest person in the
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You should not walk into the room and ever be the smartest person in there.
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The people around you have to be much smarter, or at least in certain things.
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You may have an expertise in one thing, but that other individual better have an expertise
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But from a mind standpoint, you know, MJ was just as fucked up as I was.
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Kobe is just as fucked up as I was from being the best.
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And those are the people that allow you to push them and allow them to, they understand
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They want, the best of the best already want it more than anybody else.
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You know, we talked about this earlier at lunch.
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They're the ones that show up to practice early.
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They're the ones doing the wind sprints at the end.
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They're the ones, you know, getting treatment, taking care of their body.
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They're showing up, they're showing up on off days.
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I mean, you're saying, you're sending the guys home.
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You got to literally, you got to, you got to tell them to leave.
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You know, you have people in your office and you look at it.
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And you were able to put them all in one shop together.
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You'd have 4,200 people in here from nine, from nine to five o'clock, from five o'clock.
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At the end of the day, there's going to be one light left on.
00:10:38.320
So I sent letters out to everybody in the Chicago Bulls organization, all the players.
00:10:46.440
But now you have to be a historian of basketball to really know this.
00:10:49.340
And you may not even know this because of your age.
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There was a player on the team named Brad Sellers, little skinny kid, 6'11", out of Ohio State.
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So I was like, okay, kid's got some talent, you know, need some help physically.
00:11:01.380
So I sent letters to all the Bulls players except Michael.
00:11:22.500
The best of the best wanted to get even better.
00:11:28.660
The guy who didn't get the letter went and looked into the, went and got it out of somebody else's locker
00:11:35.000
and told the athletic trainer and the team doctor at the time, talk to this guy.
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So I met with the athletic trainer who was Mark File at the time.
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I met with a team doctor who was Dr. John Heffron at the time.
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They asked me all the questions, you know, from a medical standpoint, from a training standpoint
00:12:00.500
And they said, hey, Michael wants to meet you after practice.
00:12:21.220
I think Pippen and Grant came the same year, if I remember right.
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So in 89, in December, I go to, they tell me, Michael wants to meet you after practice
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I pull up over there and I look down on my shoes.
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And, you know, everybody knows Michael's Air Jordan.
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And I'm like, man, I can't go in this house wearing Converse.
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So I take off the shoes, I got holes in my socks.
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And the first thing he looks down, he goes, I said, you know, Michael, hey, real clean
00:13:06.940
You know, I wanted to take off my shoes and socks.
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He says, introduce myself to him, tell him my background, tell him what I've studied and
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And I go through all the process of how he's had these nagging injuries.
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And why he's had these things and what we can do to alleviate these things and help
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him, you know, feel better and be allowed to perform at a higher level.
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And he just goes, he goes, this just sounds too good.
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I said, this is actually, I can lay this out pretty much.
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I said, I can tell you how you're going to feel in 24 hours.
00:14:07.860
You know, some cats say, well, you know, this person's older than me.
00:14:13.680
I don't come across as an expert at what he does.
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And there's a lot of individuals out there that try to come in and they try to become experts
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All of a sudden, you know, you have trainers and so forth that if they're working with a baseball
00:14:30.000
player, they're all of a sudden teaching them how to swing a bat or how to-
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So when I did, when I got with MJ, I did what I say.
00:15:03.520
And that's, you know, and that's key there because a lot of individuals now, okay, especially
00:15:09.280
in this generation, not only from a training standpoint, but from a knowledge standpoint,
00:15:16.480
You know, they're using this trainer this week.
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You know, they're using this person as a mentor on YouTube.
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And they're getting all this conflicting information.
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You got to, you got to master what you're going to master.
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Too many people are jumping from place to place to place.
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Michael, Kobe, all these individuals, they mastered one aspect of the game.
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When they mastered that aspect of the game, then they moved to another aspect of the game.
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You know, how many individuals, you have a hundred and thousands people following you.
00:16:06.240
They can't remember what the fuck you said two days ago.
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I mean, Tim, I'm 100% aligned with that message.
00:16:19.320
So he stays with you for 15, he keeps you for 15 years.
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He said he wanted you, he hired you, but there was one rule.
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It's as MJ used to say, he goes, man, I don't pay you to train me.
00:16:45.180
Now, for the first three years I was with him, he didn't allow me to train anybody else.
00:16:57.960
Then, after that, during the off season, when it wasn't our time, he allowed me to pick
00:17:09.720
I mean, most of the guys I picked up were local Chicago guys.
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I trained the local guys from Chicago, like Nick Anderson.
00:17:32.100
But the deal I had with those guys, I said, listen, when the boss calls, and I've only
00:17:37.620
had one boss, he's the only person I've ever called boss, he says, when he calls, I got
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And if we, as long as you guys have that understanding, we're good.
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And I told him, I said, you guys would not be working out with me if it wasn't for him.
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So let me ask this, because I want to set the tone first.
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So from there, you know, we can go into some of the other items.
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In the book, Relentless, you talk about the three levels, right?
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You talk about the cooler, the closer, the cleaner.
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Before I cover the 13 points here, if you had to break it out simply, what would the
00:18:12.480
You know, listen, a cooler is an individual that's good at what they do.
00:18:18.300
You give them a job to do, they get the job done.
00:18:30.640
A closer is an individual that gives you those exceptional results as long as you give them
00:18:35.520
a game plan and as long as too many variables are thrown at them.
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The cleaner is going to get you that end result over and over again.
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He's going to raise, he or she is going to raise their game.
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And he's going to deliver that result numerous times.
00:19:10.920
And you know, when we talk about sports, okay, you see all these individuals, they've got
00:19:18.220
You know, they're human beings just like everybody else.
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But the cleaner never brings that stuff to work.
00:19:25.900
Once they step on that football field, that baseball diamond, the soccer field, the basketball
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When you see somebody's productivity at work fluctuate up and down, right, it usually has
00:19:47.960
It's usually what's going on in their personal life.
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Cleaners don't bring their personal shit to work.
00:20:00.960
Can you learn that or is that something that you either...
00:20:08.000
And we talk about this in a relentless system, how you're not born with this.
00:20:13.500
But what happens is when everyone's going to hit adversity.
00:20:23.240
Not letting somebody else deal with that adversity.
00:20:31.380
Or are you going to curl up and just roll over into the corner?
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It's going to pretty much determine how the rest of your development from a mental standpoint
00:20:59.060
Listen, I'd rather have a person win who has a little bit of character.
00:21:05.600
And a person that loses all the time and has got great character.
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You can't always look for other people to help you.
00:21:22.520
But after a while, okay, if you're constantly looking for assistance, constantly looking for help,
00:21:35.000
Because you have control if you think about it that way.
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I mean, if it's external, you can't control external.
00:21:39.640
If it's internal, you can control all the internal.
00:21:41.540
So, Tim, how about I cover some of these 13 of how cleaners think.
00:21:51.620
You keep pushing yourself harder when everybody else has had enough.
00:22:08.780
It's about the individuals that can block everything out, that can not only see and feel.
00:22:16.180
You hear this about how many times have you watched sports and they said,
00:22:25.520
Well, what happens when you tell an individual to stop thinking?
00:22:30.360
Do you know how many hours and years of preparation go into not being able to not to think about
00:22:41.580
It takes years and years and years of doing the same fucking thing over and over and over
00:22:56.040
To be able to take a reaction and turn it into a reflex.
00:23:23.620
I'll give you a great example about that and we'll pick up the other thing.
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Doug Collins, coach of the Bulls, is drawing up this play.
00:23:37.100
So he's drawing up this play, all this other stuff.
00:23:41.360
Michael turns around and said, hey, give me the ball and get the fuck out of the way.
00:23:47.720
After the timeout, you know, before Doug, he goes, give me the ball and get the fuck out
00:23:56.160
That's the point where, hey, listen, my instincts trust me.
00:24:14.220
In the dark gym, by himself, with somebody rebounding the ball, whether it was me or somebody
00:24:19.200
else, shooting that same shot over and over and over and over again.
00:24:24.720
Saying, no, if I get to this spot, I don't care if there's ten hands in front of me.
00:24:29.960
If I get to this spot, the shot's going in because I've done it over and over again.
00:24:34.820
And we see it over and over again on commercials.
00:24:50.620
Your obligation to yourself, okay, has to be greater than anybody else's obligation to
00:24:58.880
You get so many people that want shit for you more than you want it for yourself.
00:25:04.740
Your obligation to yourself to be the best, to achieve the highest level has to be greater.
00:25:10.600
The pressure you put on yourself has to exceed anybody else's pressure that puts on you outside.
00:25:18.640
That's why Tom Brady's able to come from, what is it, 28 to whatever it is, 28 to three,
00:25:25.280
Because the pressure he put on himself is way greater than what anybody else could able
00:25:30.940
That's why when he doesn't have his top receivers, okay, you talk about clarity and being able
00:25:36.420
to put pressure on yourself and his obligation is greater to himself than it is what anybody
00:25:43.880
Why he can take average receivers and make them superstars?
00:25:58.300
It's going to hit you in these two fingers right here.
00:26:06.360
When you turn and you put your hands up, the ball is going to hit you right here.
00:26:20.120
He told Julian Adelman, Julian, you got to catch a fucking ball.
00:26:30.680
I'm telling you where I'm going to throw it, where it's going to hit you in the fingers.
00:26:38.960
You hear these people say, if you want to be happy, have no expectations of other people.
00:26:44.780
So if you want to be happy, have no expectations of other people.
00:26:46.860
How do you do that in a team environment where people are trying to win and do something that's
00:26:53.040
Listen, the expectations of yours are a lot higher than everybody else's.
00:27:00.260
So the key, when we talked about cleaners, is yours is going to be higher.
00:27:03.960
The hardest thing to do is to elevate everybody else around you.
00:27:08.200
Because if people get around and say, hey, listen, if I can do it, why can't they?
00:27:24.900
That's a bullshit line to sell fucking shit to talk about.
00:27:30.840
That's the raw stuff about giving people hugs and high fives and all that other stuff.
00:27:37.980
I tell people, you know, what do you got to do to get to paradise?
00:27:42.020
You got to fight like fucking hell to get to fucking paradise.
00:27:45.100
Paradise, people don't know how to fight anymore.
00:27:52.400
And people quit because they don't know what to deal with, what's going on down there.
00:27:56.480
When everybody's tugging at you, when they give you a pat on the back, in hell, they don't
00:28:01.980
They're trying to throw you off this fucking window.
00:28:05.040
It's the ones that can fight, the ones that come back.
00:28:20.140
It says, you trust very few people and those you trust better never let you down.
00:28:31.340
The greatest inner circle individuals are so small.
00:28:38.760
What the greatest do, you know what becomes their best friend?
00:28:58.800
You have all these individuals that hang out together.
00:29:16.340
The ones that create distance between you and the competition and everybody else.
00:29:25.840
And what happens is when they know they can't keep up, okay, you create distance.
00:29:32.260
You want them to come with you, but they don't have the ability to.
00:29:38.120
So distance has to become your best friend in order for you to achieve the best at what you want to do.
00:29:46.940
I know these are completely different thoughts than what other people tell you.
00:29:53.980
That means lie to my fucking face so I can feel good about myself.
00:29:58.900
You need to surround yourself with people that tell you the fucking truth.
00:30:01.500
When you're fucking up, they tell you you're fucking up.
00:30:05.760
Now, when you say you made a bad decision, now you got to go fix it.
00:30:11.160
If this guy walks away and he's hurt and he's sensitive, then what do you do?
00:30:18.640
Well, first of all, those are the individuals I won't even work with.
00:30:25.020
So if a guy can't handle you pushing him and giving you pressure, this is a filter for you.
00:30:29.580
And that's why in the category, we talk about three different categories.
00:30:36.460
Now, this is where you got to be very careful of.
00:30:38.340
You need all three in your company, your business, in your sports in order to succeed.
00:30:44.320
If you only have one group of individuals, you're never going to make it.
00:30:48.980
But the thing you got to understand is you might have a cooler who's a cooler at work who comes
00:31:01.780
They might be a cleaner in raising money for a charity, taking care of their kids, whatever
00:31:08.420
So now when you try, but you see this, you see a different potential in them and you're
00:31:14.200
Man, if this person would work just a little harder, they can make so much more money.
00:31:19.020
And you're thinking in your mind, I want to help this individual.
00:31:28.260
Many people struggle with that, by the way, because you're hoping the person you like the
00:31:36.060
And that's why we go back to what I said about your obligation.
00:31:43.360
You know, we talk about if you're, can you be a cleaner in multiple things?
00:31:56.740
We're going to do whatever we can to make you as successful as possible.
00:32:02.520
Now, there was a baseball strike that happened during that year.
00:32:07.100
This is, you know, this is all, this is nothing new.
00:32:12.880
Now, was he as successful as we wanted him to be?
00:32:17.940
But to take an individual who wanted to try something and knew the scrutiny that was going
00:32:25.600
to follow it and the individuals just to have the mental aptitude to push himself and continue
00:32:31.780
the same work ethic that he took in basketball, he took in baseball.
00:32:36.140
Now, you know what they say, the hardest thing in professional sports is to hit a baseball.
00:32:43.100
To me, it's now, to me, the most toughest sport, toughest thing in sports is to be an
00:32:49.600
Because a lot of baseball players are now hitting above 275, hitting the 300s.
00:33:04.780
But when you look at from, you know, he hit in the 200s.
00:33:09.780
I don't know his, I don't know his, I can't remember his average.
00:33:12.960
But the pursuit to try to get better every single day, regardless of what everybody else
00:33:19.920
To go from, you know, staying in five-star hotels when you're with the Chicago Bulls to
00:33:26.120
staying at hotels where you can literally just walk up on the door and having a roommate.
00:33:32.160
And instead of flying everywhere, okay, having to take a Greyhound, having to take a Trailways
00:33:36.900
bus, okay, and not asking for special treatment.
00:33:50.060
Especially the part where you talk about distance.
00:33:55.960
You know there's more than one way to get what you want.
00:34:03.660
But it's only a failure if you decide it to be a failure.
00:34:07.960
There's just not one way of getting things done.
00:34:11.520
When you have an individual and they make phone calls to sell your product.
00:34:19.960
No is just the start of a different conversation.
00:34:23.700
Now, if you get no and you just hang up, man, I can't do this anymore.
00:34:28.520
So failure is what you think and what you, what you set up in your, what you set up in
00:34:34.120
It's the individuals that can bounce back for that.
00:34:37.380
People are going to, people are going to say no.
00:34:41.720
Are you willing to understand why they said no?
00:34:48.040
It might not be the, it might not be the right time.
00:34:50.760
Just because you don't win the championship, you don't win the championship one year.
00:34:59.020
You might've not reached the ultimate goal, but next year you retool, you figure out a
00:35:04.940
The one thing that MJ did every single year, and Kobe did this also, is I have to add
00:35:19.520
And this is, this is what separates the greats of the greats from everybody else.
00:35:25.860
And this is, like I said, I'm going to give you something new that I've, I've given you
00:35:34.980
The greats, everyone's got talent in something.
00:35:38.780
Everyone has talent in something, but do you have the intelligence that goes with that
00:35:45.980
A lot of people are talented in a lot of things.
00:35:55.220
Or play in a pickup basketball game that look unbelievable.
00:35:58.820
But now when you put them in a setting where you have to have some intelligence, where they
00:36:02.780
have to think about the plays or think about the defense.
00:36:06.820
Think about, have you ever seen the size of an NFL playbook?
00:36:16.860
Now those people have to, your greatest quarterbacks, they know all the plays and they know all
00:36:26.980
So, you know, a lot of plays are like, what they do is the receiver runs out.
00:36:36.220
The play is, Hey, this is, you're going to run seven yards.
00:36:41.640
You run seven yards and the receiver breaks, right?
00:36:47.720
So where the talent has to become the intelligence, where the intelligence has to come the competitiveness.
00:36:57.560
So when you got individuals that are extremely talented.
00:37:07.540
Now you start, now you're starting to put the pieces together.
00:37:10.240
Would you say that's what, would you say Kobe and MJ were at a whole different level at
00:37:16.480
But now when we talked about failure, this is the key point in this one right here.
00:37:26.860
When things go bad, when all the bullshit starts to come in.
00:37:33.440
When everybody's pulling you in different directions, telling you, you can't do this.
00:37:44.160
You can't win the championship, leading the league in scoring.
00:37:51.520
You only play one side of the, you only play offense.
00:38:11.540
When you have those four things, and I don't care if it's in sports, it's in business, you
00:38:21.180
Otherwise, failure is going to kick your ass over and over again, because so many people
00:38:30.580
You got a lot of people that are, that are talented.
00:38:32.880
You got a lot of individuals that are competitive.
00:38:35.260
You got a lot of people who have the intelligence, okay?
00:38:40.560
But they, you know, you can have, you can have, have the intelligence in something and
00:38:47.960
So now you have to find, you have to find something else.
00:38:50.300
So like, you know, when I was talking about, I had the intelligence in sports performance
00:38:58.260
I didn't have the talent to be a professional bat, to be a professional basketball player.
00:39:08.160
That's why when you talk about the 13, everything is labeled number one, because they all tie in
00:39:20.140
Talent, intelligence, competitiveness, resiliency, the four combined together.
00:39:40.600
You can't be successful if you didn't have all these four traits.
00:39:54.520
I'm not getting another hit by kissing your ass on this YouTube look.
00:39:59.800
If you weren't doing shit right, I'd be the first one to tell you.
00:40:07.700
You can't be in your line of work if you're not fucking competitive.
00:40:13.940
That car we rode in, that'd be a fucking Hyundai.
00:40:22.080
How many times have you had to adjust in order for your business to thrive?
00:40:29.120
You might have to adjust after this interview is over with you.
00:40:31.420
Those four things are in every single individual that has been successful, wants to be successful.
00:40:40.120
If you're missing one of those pieces, you're not, you need to find it because you'll never
00:40:49.060
You don't celebrate your achievements because you always want more.
00:40:58.520
It's, listen, this isn't about being, I'm not telling you to be, this isn't about being
00:41:05.600
You know, like I said earlier, everybody wants Pat, everyone wants Pat, Pat's on the
00:41:13.040
You got, you got competitors that step on people's throats.
00:41:18.960
And then you got other fucking competitors that fucking cut them open.
00:41:23.940
Those are the individuals that it's never, it's never enough.
00:41:32.440
People always say, you know, you got to love the work.
00:41:44.900
Just like, just like failure is an addiction, winning is an addiction.
00:41:55.680
So if you're constantly losing, you got to trade that addiction.
00:42:08.280
You can't, you cannot, you cannot work short hours.
00:42:25.840
You got to work smarter and you got to work fucking harder.
00:42:38.280
You got to work smarter and you got to work harder.
00:42:42.020
So you're telling me, okay, to work less, to work smarter, but to work less.
00:42:47.000
You mean, you're going to tell me, I'm going to tell one of my athletes, okay, that, hey,
00:43:03.180
Now, you need to tell me how to be more effective in what I'm doing.
00:43:10.460
But you're not going to tell me I got to work less.
00:43:18.740
If I could think of another word than obsessive, put that on there.
00:43:31.580
Everyone else is looking for other individuals to do stuff for you.
00:43:36.000
Stop looking for fucking help from everybody else.
00:43:55.820
And you're the only individual that can change it back.
00:44:10.660
All success has done is magnified who you really are.
00:44:15.380
If you're a fucking prick when you had no money, you're a bigger prick when you have money.
00:44:20.320
If you were more, if you were charitable when you didn't have money, you're going to be
00:44:26.540
It's the other individuals around you, okay, who can't see, who didn't see the work that
00:44:32.620
you put in, the time and effort, the dedication, the hours that nobody else saw here, the sacrifices,
00:44:43.240
Nobody wants to miss any of their kids' performances, sports, games, or so forth, okay?
00:45:08.120
This one is one that when you read the book, you're like, wait a minute, what's he talking
00:45:11.880
You have a dark side that refuses to be taught to be good.
00:45:16.880
Everybody's got a dark side, whether you want to admit it or not.
00:45:23.140
It's the individuals that can tap that dark side, okay, that know how to use it, that know
00:45:30.740
And everyone talks about dark side as it being bad.
00:45:35.380
It's about something that's unique to you, okay?
00:45:49.460
Instead of having somebody else light your fire, the dark side keeps your fire lit.
00:45:55.120
It's something that's unique to that individual, to you, that pushes you, that nobody understands.
00:46:07.260
When it gets out of control, it's, you know, athletes, business, politicians, all that other
00:46:14.620
But the individuals that can control it, harness it, acknowledge it, know how to use it, it
00:46:27.060
You know, I love to talk about masks and so forth.
00:46:29.300
You know, in your office, one of your individuals, he's got a Batman thing up there.
00:46:56.660
Everyone says, Batman and Superman is the alter ego.
00:47:04.640
When they take the mask off, they become somebody else.
00:47:13.020
When they take the mask off, they become somebody else.
00:47:24.280
You get individuals that are so intense at work.
00:47:52.960
There's things that you do here in your office from a business standpoint you would never do in the house.
00:48:09.240
But, are you really that person or are you the person you're at work?
00:48:22.000
People always call me and say, listen, Rover is the biggest asshole you will ever meet.
00:48:32.440
I don't have a problem with that because I'm at a level, place where you can't think the way I'm thinking.
00:48:38.680
You don't see the things the way I'm seeing it.
00:48:42.940
Now, if you call me a asshole, I'm offended because anybody can be an A at something, but there's only one the asshole.
00:49:20.700
Stress is just pressure you decide that, excuse me, stress is just pressure you won't deal with.
00:49:27.000
So, if you don't deal with a pressure situation, another pressure situation comes on.
00:49:37.040
Every day, you got to deal with something that you don't want to do and deal with it first.
00:49:53.300
If a person's not doing their job, wouldn't it be so much easier to just say, hey, you're not doing your job.
00:50:02.940
But you choose not to tell them that because you know what?
00:50:19.040
If they're not producing, they need to find somebody else or find some other.
00:50:32.620
But the longer you keep that person cradled in a situation they're not going to thrive in.
00:50:39.020
It's hurting yourself and it's hurting those individuals.
00:50:44.240
A problem is only a problem when you decide not to deal with it.
00:50:51.580
We always talk about, listen, when a guy comes up to me, when one of my athletes comes, we got a problem.
00:51:01.920
You deal with a situation, it never becomes a problem.
00:51:05.420
If you don't deal with a situation, then it becomes a problem.
00:51:11.280
When it gets to be a problem, now you're going to have issues.
00:51:16.400
When everyone is hitting the, where everyone is hitting the, in case of an emergency button, they are looking for you.
00:51:22.420
You have individuals that, when shit hits the fan, everybody panics.
00:51:30.040
You know, this is a great example about this one.
00:51:39.900
You're only a beast until it's time to do beastly things.
00:51:44.080
Then you find out who the fucking beast really is.
00:51:46.340
When there's a case of an emergency, that's the individual.
00:51:54.020
Those are your individuals that are going to get everybody out into a situation.
00:52:04.460
They're going to make sure the best outcome possible is going to happen with the minimum amount of damage.
00:52:18.280
When he completed that pass and they scored the field goal, when he went into the locker room, you know what he told his teammates?
00:52:29.420
In case it's an emergency, they're all looking at it.
00:52:31.380
Once he told his teammates that, they're like, oh, yeah, my man's got us.
00:52:41.340
This is, like I said, when you talk about the 13, they've got to all be tied in together.
00:52:54.560
The emergency buttons are the individuals, okay?
00:53:04.160
You get all the, man, eight more days till vacation.
00:53:12.480
The individuals, you're in case of emergency buttons thinking about, man, I got eight days.
00:53:22.540
Because when I leave this office and I'm gone for two weeks or whatever it is, okay, in case something happens, it's already, I've already seen it.
00:53:34.800
I've already told somebody else how to handle it to make sure the situation can be handled under any circumstances.
00:53:42.900
Those are the individuals that are in case of your emergency.
00:53:49.300
If everybody thinks, all right, you get the individual that if you're in a room and there's a fire, how many people just start scrambling and panicking?
00:54:04.940
They've thought about every single possible scenario, positive or negative, that can go wrong, okay?
00:54:12.500
There's always somebody, there's all, and you know what?
00:54:14.700
Sometimes you don't even know who that person is until they have to rise up to that point.
00:54:21.560
Circumstances bring extreme competitive confidence out of an individual.
00:54:38.060
Everybody wants to, everyone wants to be the head coach, okay?
00:54:41.160
Everyone wants to be the boss until they've got to sit in that first seat and find out what's actually the decisions that you have to make, how many people are relying on you, every little action that you do, every little mistake, everything positive.
00:54:56.420
They get traded from team to team because they want to be the man until it's time to be the man.
00:55:05.500
I don't want to be the in case of emergency, but I want to be the third or fourth guy on the team, and I'm good with that.
00:55:12.440
You find your opponent's weakness, and you attack.
00:55:18.520
You look for somebody else's weakness, and you're like, hey, either we're going to buy them out, okay, or this is what we're stronger at, and we're going after it.
00:55:35.880
That's why people, me, my man, man, you're always so angry.
00:55:51.220
There's too much people, there's too much hugging and too much high fives and all that shit going on when you haven't earned it, okay?
00:56:02.360
You go to these seminars, you go to the, hey, turn around, give the person next to you a pat on the back, give them a high five, give them a hug.
00:56:09.520
When I come from, you got to earn your fucking high fives, okay?
00:56:23.720
You don't get rewarded for participating in life.
00:56:28.960
You got a person that, you come into your office, have you ever given anybody a raise because their results suck but they got great passion and inner drive?
00:56:39.500
Passion and inner drive has to be followed by an action.
00:56:50.140
Everyone talks about, man, they got all these dreams dancing in their head.
00:57:00.400
And if you don't bring them to life, somebody else will.
00:57:02.980
They're going to jump from your head right into somebody else's head.
00:57:06.020
And that person is going to bring those dreams to life.
00:57:08.260
And you're going to be sitting there back thinking, man, I could have, I should have, I would have.
00:57:24.420
You know the answer while everyone else is asking questions.
00:57:27.980
People will reason they don't want to make decisions because then you got to answer the hard questions.
00:57:32.420
It's easy to make a suggestion because that way you can always, well, it was just a suggestion.
00:57:39.980
But when it's a decision, you got to answer the hard questions.
00:57:45.600
The thing about when you talk about decisions and so forth, the one thing I tell people is, everyone else is, man, we got to smooth things out.
00:57:55.660
There is nothing smooth about me, not the way I walk, not the way I talk, not the way I handle my athletes.
00:58:06.700
There is nothing smooth about the way I do things.
00:58:15.940
I'm that other side of the sponge that you, you know, when you got to scrape the dirt off of it and you got to get the grease out.
00:58:29.800
If you set the world on fire, you better learn how to fucking put that fire out.
00:58:38.880
You don't have to love the work, but you're addicted to the results.
00:58:45.820
Everyone talks about, man, you name one individual.
00:58:48.920
We have quite a few individuals in this room right now.
00:58:54.180
You're going to sit here and tell me that you love everything about your job.
00:59:04.480
There's certain things you just, does people love the long hours?
00:59:11.740
Do I like having to watch a game at 3 o'clock in the morning?
00:59:21.420
And when you're addicted to the result, you need individuals that are around you that are there to educate you, not entertain you.
00:59:33.840
And you see the biggest fall of an athlete is when they surround themselves with individuals that entertain them.
00:59:42.500
And those are your yes people instead of individuals that educate you.
00:59:49.240
Surround yourself with people that are going to educate you.
00:59:58.020
You know, when I've crossed over into different sports, I've had to learn the nuances of, you know, what a quarterback has to go through.
01:00:05.020
What are, you know, baseball, right, you know, right fielder, a hitter.
01:00:08.660
Those individuals, I don't want them to entertain me with jokes and, you know, their entourage and so forth.
01:00:14.300
Like, okay, the majority of my guys don't have entourages because they keep their inner circle small, all right?
01:00:20.520
I want them to educate me just like I'm educating them.
01:00:26.240
And last but not least, you'd rather be feared than liked.
01:00:30.560
When your individuals get on the phone, okay, what's their job?
01:00:39.260
You may make some friends along the way, but it's your job, okay, to get those results.
01:01:18.340
Do you think people crack when there's too much resistance and you kind of start learning about yourself and the people around you?
01:01:24.380
But that's, again, like if you add too much weight, you're not going to be able to let, you're not going to let, you're going to hurt yourself.
01:01:32.480
But you need to continue to add, you need to continue to add resistance.
01:01:38.960
You know, when people run from, when they run from pressure and so forth, okay, that, that, your brain needs that pressure.
01:01:54.200
You get a, you get an update on your phone on a regular basis, right?
01:02:00.120
You move up to an iPhone 7, iPhone 8, wherever the hell they're at, the galaxies, all these different things, okay?
01:02:07.780
When's the last time you fucking rebooted this?
01:02:12.400
When's the last time this got a, you know, a charge?
01:02:21.180
And those are the individuals that you, you're fearful of because they're never satisfied.
01:02:37.380
If you're selling a policy and you're the best at what you do and somebody else is selling a policy and they walk into an office and they see you sitting outside in that office after they made that presentation,
01:02:50.740
they should be coming out of there and saying, oh, fuck, we got no chance.
01:03:09.740
So here's, as we get to the closing, because I'm really curious about talking about the program that you have as well that people can participate in and learn more about.
01:03:22.700
I mean, you know, somebody could be watching and saying, oh, my, you want me to go through this pain.
01:03:34.080
I mean, is the part about being worth the price you're going to pay?
01:03:39.940
Or can somebody who's sitting be inspired to say, listen, I got it.
01:03:45.220
I'm going to give everything I got to this one thing.
01:03:47.540
When you say mastery, I'm going to give everything I got to this one thing to master.
01:03:56.580
It feels so fucking good when you can get there.
01:04:01.320
And people always fall just a little short before, just right before they get there.
01:04:08.320
And what we're trying to do is, what the relentless system does, it's a mindset.
01:04:15.840
Before you have an exceptional skill set, okay, you have to have the right mindset.
01:04:23.560
So when you're sitting there, you're trying to sell your product, you're making phone calls,
01:04:30.400
You're driving a bus, you're a doctor, whatever it may be.
01:04:33.500
The stronger your mindset is, the greater your skill set is going to be.
01:04:44.760
Michael and Kobe weren't the greatest athletes that I've ever worked with.
01:04:54.200
But their mindset is what separates those individuals.
01:05:05.740
So that's going to tell you right now, from an athletic standpoint, he wasn't the most athletic.
01:05:12.100
But from a mindset standpoint, okay, he's a fucking killer.
01:05:21.820
I mean, you could see the other team was shivering.
01:05:37.680
So, so look, I mean, you know, I have to ask you this, because I have friends who are diehard
01:05:43.620
And then LeBron's the modern day, you know, you know, he's the main face right now.
01:05:52.440
So there's a part in the book where you talk about that.
01:06:02.720
Well, when we originally wrote the hard cover, we said no.
01:06:16.160
Dwayne and Pat Riley were the cleaners on those teams.
01:06:21.720
They're the ones that were the cleaners on that team.
01:06:24.380
LeBron, from a skill set standpoint, you know, unbelievable talent.
01:06:41.820
When he came down to Miami, okay, they showed him how to win.
01:06:50.980
Now, when he went back to Cleveland and won the championship down there, I did move him
01:06:59.940
To be able to go back into your home city with all that pressure, with a team that wasn't
01:07:06.020
really that good, regardless of the circumstances of the other teams.
01:07:11.200
You know, they've been talking about, oh, Draymond Green, if he didn't get suspended, they
01:07:15.280
Well, you know, you can go back and say, well, when they played him before, if Kyrie Irving
01:07:20.780
So forget about if, if could, all that other stuff, okay.
01:07:26.700
To go down and do what he did, I did put him up to cleaner status.
01:07:32.180
But the problem with being and reaching cleaner status is you got to be able to do it over
01:07:48.580
But he wasn't able to elevate his teammates to play at that high level.
01:07:55.500
They played as well as they could the year before.
01:08:06.800
They didn't even come close to that level that they played at two years ago.
01:08:14.700
Now, your job as a leader is to hold those individuals accountable.
01:08:22.420
This is the difference, again, when you talk about friendship, feared, and being liked.
01:08:41.060
When he steps on the floor, the other guy's not afraid like Kobe and MJ.
01:09:08.240
Larry Bird was known as one of the biggest trash talkers out there, okay.
01:09:15.240
Not only to get into the opponent's head, but to psych themselves up.
01:09:19.820
Because now if they say, this is what I'm going to do, they have to elevate their game.
01:09:34.440
So when you go out there, you can't be worried about what other...
01:09:42.160
You're not out in the competitiveness to make friends.
01:09:46.060
Afterwards, you want to go out, hang it out, hang a drink?
01:09:52.400
But when it comes to winning, okay, LeBron is a step-on-your-throat guy.
01:10:04.460
So your number one draft pick of all time, if you have to start a team, first pick is who?
01:11:11.560
You know, when you talk about winners, you know, you got to talk about Magic Johnson.
01:11:22.200
But what I'm looking at is people talk about the individuals that I picked.
01:11:30.400
It doesn't matter what era they played in, how the game was reffed, how the rules would change.
01:11:55.660
So, anybody that spends a lot of time with you, obviously, they're going to be thinking in a different way.
01:12:01.540
They're going to be preparing in a different way.
01:12:04.160
But most people can't spend $80,000 or $100,000 or whatever the amount is to be able to have somebody like you work with them directly.
01:12:13.660
All these years, you haven't done anything like this ever that you just launched last week where...
01:12:19.220
Anybody around the world can get one-on-one time in a website.
01:12:23.220
They can go literally learn for you 50 different videos.
01:12:28.800
And it's me talking to you the way I talk to my athletes.
01:12:38.720
The thing that I got a chance to do, being blessed to work with the greatest of the greats, is they hung out with the greats.
01:12:48.160
So, I got a chance to see MJ, Scotty, Kobe sit down and talk to a Wayne Gretzky.
01:13:08.060
And just for them to sit there and just listen to them.
01:13:18.420
About what, you know, what competition means to them.
01:13:24.960
This was like, you know, people call these, they have these things called the masterminds.
01:13:31.580
You talk about the ultimate cleaners and your competitors in there.
01:13:35.040
And I'm just sitting there like a little fly on the wall that never left.
01:13:41.440
And that's the information I'm giving you in this system is what the best of the best in their competitive natures, how they think.
01:13:50.520
And not only as it relates to sports, as it relates to anything you do, whether it's business, whether it's sales, whether it's raising your kids.
01:14:03.660
It's being able to identify these traits and what it takes to be exceptional and improve at what you're trying to do.
01:14:25.460
But because of this, my relationship with you, and we're going to continue to do business for your viewers, your listeners, I'm giving them 40% off.
01:14:40.420
You can watch it on your iPhone, your tablets, your computer.
01:14:46.320
It's like having me in your fucking bedroom, stuck to your ass, wherever you want me to be.
01:14:57.260
But what you have to do in order to get that discount, in order to get that discount, okay, you have to text the word CLEANER, C-L-E-A-N-E-R, to 96,000.
01:15:10.480
If you text CLEANER to 96,000, you get that discount.
01:15:17.480
Then the information sent to them with the 40% discount.
01:15:23.520
And I'm telling you, you won't be disappointed, okay?
01:15:27.400
If you enjoyed the way I talked and the lessons and the stuff I gave you today, and I told you it was going to be different, all right?
01:15:42.700
You want to know what the ultimate competitors do, okay, how they think, how they act, and why they're so successful.
01:15:51.340
And this is, remember, success is, you measure what success is.
01:16:01.940
The definition of success is something you decide of what it is for you to be, all right?
01:16:11.640
Harrison, we were talking about Harrison, a Steelers linebacker.
01:16:23.180
He did an interview last week, or was it last week?
01:16:28.660
And they asked him, they said, so what do you spend every year on, what do you call it?
01:16:38.880
So he said, how can you play when you're so old?
01:16:41.400
You know, you're not the typical 26-year-old guy.
01:16:52.740
The reason why I'm telling that story here is because I'm a byproduct of having invested
01:16:57.300
in a lot of different programs that shape my mindset.
01:17:00.220
And if there's one area, I was cheap when it came to close early in my career.
01:17:08.880
I was never cheap when it came down to putting money into how I can think from somebody that
01:17:18.680
15 years he mentored MJ for his conditioning personal training.
01:17:31.660
Text Cleaner to the number 96,000 to get more information about what our friend here,
01:17:38.020
And by the way, if you haven't read the book Relentless, 100% you've got to get yourself
01:17:42.680
and everybody else reading the book Relentless, it's a must read.
01:17:46.700
It's one of those books where I read every year by saying everyone's got to read this book.
01:18:04.720
You want to know what's the craziest thing about this?
01:18:26.680
And it's got Grover on the side, because you were working with Kobe directly at this time.
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So you got one from Bulls, and you got one from...
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I got four from L.A., and I got three from Miami.
01:19:01.160
You wouldn't want to do a fist bump with this one.
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You're going to get hurt if you do it with this.
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Lunch, this meeting here, just truly had a very good time.
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And guys, I'm just telling you, if you haven't yet gone and done the 96,000 cleaners texting
01:19:20.460
There's a lot to be learned from the man that worked directly with MJ for 15 years.
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This isn't some social media guru that's telling you how to go out there and do Instagram.
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This is a man that worked with a guy who owns a sports team, who's the greatest basketball
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Highly recommend you go out there and get this program that Tim Grover's offering.
01:19:43.080
And by the way, if you haven't already subscribed to Valuetainment on iTunes, please do so.
01:19:50.600
And if you have any questions for me that you may have, you can always find me on Snapchat,
01:19:58.560
And I actually do respond back when you snap me or send me a message on Instagram.