Episode 189： Sales Vs Marketing： Which Is More Important？
Episode Stats
Words per Minute
202.35443
Summary
Sales is about asking questions. Marketing is about telling stories. Both are important, but neither is better than the other. Here are some examples of the differences between sales and marketing: 1. When a guy wants to go to a girl in Florida at a nightclub, he goes up to her right? Can I buy you a drink? 2. She comes and talks to him. 3. Sales is math. Marketing is art.
Transcript
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I'm Patrick Bedevi, your host of Value 10 Minute.
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Today I'm going to talk to you about the difference between sales versus marketing.
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Look, there's this notion in business that a lot of times you'll hear you read a book
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and someone's going to be so certain that the only way you and I can win, we have to
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Which in reality, there's been so many different types of CEOs that have won in life.
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If you go back in the days with CEOs and businesses, Ray Kroc was a sales guy, right?
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And this process has been taking place, social media has changed the game a little bit.
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We don't have to be as good in sales as we did before.
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However, it also depends on the industry you're a part of.
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There are certain industries that no matter what you do, sales is critical.
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No matter how good of a job you do marketing, a life insurance policy always has to be sold.
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When is the last time you woke up in the morning and you said you're going to go buy life insurance
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Did you watch a commercial with a whale and say,
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Mom, I'm going to buy a life insurance policy today?
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So there is nothing I'm going to tell you today, marketing or sales, that is 100% applicable
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So having said that, here's some of the differences between sales and marketing.
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So here's one way to think about the differences between sales and marketing.
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And he either buys or doesn't buy with my three options I gave him.
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I caught myself spending so much time with the computer and technology because our systems
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And our speed went from 48 seconds to now 17 seconds thanks to IBM.
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Remember back in school, you had art classes and music and drama and then you had math?
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No one leaves a math class saying, I can't wait to go home and tell my mom about this emotional
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Shakespeare, she does this part and you come, you sit there like, oh my gosh.
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You go home, you tell your mom, mom, I cried today in drama class.
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And then you tell your sister at night, Cindy, Mary made me cry.
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You don't experience math because it's logical.
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Both effective, but one you share, one you don't.
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Here's another example between sales versus marketing.
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When a guy wants to go to a girl in Florida at a nightclub, right?
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Now, let's take Mario for an example here on this video.
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Any woman would be lucky to date a guy like Mario, right?
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For all the ladies who reach out to Mario and send a direct message on Instagram or social
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media or Snapchat, that's what you call marketing versus Mario sending you a message saying you
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Here's the difference between having worked with a lot of salespeople, how they're driven
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At least somebody that's been in sales for some time.
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If you say one thing about their marketing strategy, not good, they're sensitive.
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Creative people generally are more sensitive to criticism versus salespeople.
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These guys are going to take you personally and it can hurt them a lot.
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So whenever you're trying to give them feedback, it's got to be slightly different than
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Here's another dynamic between sales versus marketing.
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If you're a CEO, you're running a business and you didn't hit your numbers last quarter,
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If you want immediate results for you to hit your numbers next quarter, drive sales.
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But if everything's going good, your numbers are looking good and you want to have an incredible
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next year, 2019, 2020, you got to focus on marketing.
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Let me explain to you from personal experience.
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Last July, 2017, we sold 1,800 insurance policies in one month.
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This July, we sold 4,599 in one month insurance policies.
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We got to think about a year, year and a half from what we can do to exponentially grow
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So sales drives linear, marketing drives exponentially.
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One of the conversations you'll hear about in business is about attracting leads, right?
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No matter what kind of leads you're getting, internet all over the place.
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So this guy gets a lead, then he goes, works it and sells it, right?
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And hoping he gets referrals back so he can sell again if he's a prolific salesperson.
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It's constantly generating leads left and right because you have a marketing campaign
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that's coming to you rather than you going to them.
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Here's another difference between sales and marketing.
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Sales people are about selling themselves first.
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I come to you and I say, let me tell you why I can take care of you.
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Both matter, but they each have different way on their view.
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You, the CEO, you, the entrepreneur, have to know how to manage this too.
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Salespeople will generally get upset with these guys and they'll come to you and say this.
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Look at the numbers on what we did for you last month.
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Why the hell do you give these marketers so much credit in the budget?
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I can show you your return on investment for me.
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You go up to them and say, well, how can we measure the success of this last campaign you
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It's about winning the best commercial of the year.
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It's about winning the best campaign of the year.
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And by the way, they're obviously BSing half the time, but if these guys get one right,
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a 1984 Apple commercial till today is known as the greatest commercial.
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And you have to know what they're going to sell to you and what these guys are going to sell
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A lot of marketers are probably not going to like this, but it's the truth.
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And typically, marketers don't get fired right off the bat.
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Marketers are going to have a month, two months, three months, six months before maybe a year
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They're going to get their salary safe, warm, fuzzy.
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They work very hard chasing a sale for sometimes six months and the customer says no.
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That's why sales get so much respect for what they do.
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And these guys get the glory for hitting one home run.
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And by the way, if you haven't already subscribed to Valuetainment on iTunes, please do so.
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And if you have any questions for me that you may have, you can always find me on Snapchat,
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And I actually do respond back when you snap me or send me a message on Instagram.