Episode 204： 14 Strategies to Beat Your Competition as an Entrepreneur
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Summary
14 Strategies to Beat Your Competition as an Entrepreneur by Patrick Bedevi - Value Team Today we re going to talk about 14 strategies to beat your competition as an entrepreneur. In this episode, Patrick talks about how he beat his competition and why you should do the same.
Transcript
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30 seconds, one time for the underdog, ignition sequence start, let me see you put em up, reach
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the sky, touch the stars up above, cause it's one time for the underdog, one time for the
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I'm Patrick Bedevi, your host of Value Team, and today we're going to talk about 14 strategies
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First of all, in 2005, let me tell you where I was at.
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I was already making six figures, I didn't have a lot of money, I had just paid off my
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$49,000 of debt, and I'm coming up, and I get invited into this meeting.
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It's 100 people in this room, okay, and all these 100 people that are in the room, 80%
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of them are ahead of me, and I'm trying to come up, I'm really trying to compete with these
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At this point of my life, I had already made a decision, I'm going to be in the sales business,
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period, and I'm going to be in the insurance and the financial services, period, which
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means I'm no longer looking, I'm not partying, I'm done chasing squirrels, it doesn't excite
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me anymore, another new girl, I don't get excited about it, I want to figure out a way
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to get the best out of this guy, and I would stay up at night, and I would be thinking to
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myself, I don't know why, but I can't go to sleep, because I think I'm put on this
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planet to do something very special in my life, there's no way in the world I was just
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So, if you're that person that's also having those thoughts, this is going to make a lot
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of sense to you, and it'll give you some clarity.
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So, I walk into this meeting, and the speaker gets up, and the speaker says, today, I'm only
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I said, okay, see what he's going to be saying.
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And he says, today's message is not for everybody.
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Today's message is for the person that wants to be the best.
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I said, okay, I like that opening line already.
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Then he takes out this magazine, okay, and this magazine is called Newsweek, Tiger Rules,
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I'm already excited, because Tiger's killing it at that time, and he says, and by the way,
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This has never been opened up, okay, and you'll know why in a minute, why it's never been
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He says, listen, for the one person in this room that wants to be the best, that wants
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to be the best, here's what the best is wired like, Tiger.
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Point number one, in a magazine, it says, genius is 99% perspiration.
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This was a message about hard work, and he goes off 10 minutes, Tom, if you don't work
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hard, if you don't do this, if you don't do that, there's no way in the world you stand
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a chance, and he talks about Tiger's work ethic.
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Then he says, point number two, let the other guy get nervous.
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I'm sitting there saying, let the other guy get nervous.
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And I'm a big guy when it comes down to looking at eyes and studying eyes, and I had a reputation
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a little bit of going and telling a guy that was much bigger than me at that time.
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And we're in Phoenix, and I pull him aside when he's done giving his keynote.
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And he knew who I was, I was coming up, and I pulled him aside, I said, let me say something
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I have to say this for me more than I have to say it for you.
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I said, you won't even get close to the size of a business I'm going to be building.
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I said, there's no way in the world you will even get close to the size of a business I'm
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Now, some may call it cocky, arrogant, whatever you want to call it.
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We're both about the same height, but I had to say that to him.
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Because I had to know that I could go face somebody much bigger than me, and if I'm going
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to back down and get scared, or my spirit's going to get bigger and say, I'm coming after
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Then he says, point number three, don't just dominate, intimidate.
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Tiger was famous for intimidating his competition.
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He says, point number four, have a sense of the historic.
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Tiger knows Jack Nichols got the most, you know, Tiger knows all, and he's going, and
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I'm like, oh my gosh, this is me, because all I do is I study history.
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I love studying every single thing about everybody in the insurance space.
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So the books I would read weren't just highlighted.
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I had things typed out, pages and pages and pages of notes typed out, because I wanted
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And the last but not least, never, ever be satisfied.
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It's very easy to say, but you don't understand, I'll never be satisfied.
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You have no clue if you'll never, ever be satisfied.
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What are you going to do if somebody puts $100 million in your checking account right
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Say you've got $100 million in your checking account.
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Wake up in the morning with the same fire in your belly.
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So that's the only thing that I said, oh man, this one's going to take me decades to
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figure out whether I'm going to get to the point where I'm never going to be satisfied.
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So he says this and I step out and I said, you know what?
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I bought every available copy of this magazine, every available copy of this magazine.
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I gave the rest away to the people that I was mentoring at that time, but I kept the best
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And it's the first one when I opened up, I have tens and tens of these folders here
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And then I came back and said, hey Patrick, are you really that serious or are you just
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BSing yourself that you want to go out there and go face off with Goliath?
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And these are all the quotes, philosophies, people that I admire on things that they say
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And I looked at it every single day, multiple times every day when I went to work.
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This other one here has the greatest performers.
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Obviously, you see me in the middle there with 14 years old, 18 years old, 19 years old.
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Me in the military, I'm big on eyes, so you'll see a lot of eyes on there.
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And then I made another one, the future of PBD.
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And remember, I told you this message is not for everybody.
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Some of you guys are watching and going on newsfeed, on your Facebook, and you're listening
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The person who wants to go off against Goliath, go face off Goliath, you can't even move your
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Your body's got the chills all over your body because you thought about this last time.
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Every movie you watch, tears comes down your eyes when you're watching a warrior or you're
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watching a, you know, gladiator or braveheart because this stuff matters to you, okay?
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So now here's a few things we need to know before we face off a Goliath.
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Everybody claims they want to do it, but it's not for everyone.
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It is so scary, it's not even funny because can you imagine you going and telling a guy
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He shouldn't have never said it, but he put himself out there.
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Do you realize I've never been a LeBron James fan until he said that?
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Because, and I'm still not a fan, but when he said that, I said, you put yourself out
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Now you got pressure and he wants to show that this matters to me.
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Kobe said, my number's not 23, I'm 24 because I'm one better than MJ.
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Even though it never happened, it's putting yourself out there.
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That's how you gain the respect from the people that are saying, well, every time they ask
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Michael Jordan, who's the person closest thing to you?
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He says, man, I've never seen nothing like Kobe before.
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You earn respect from Goliaths when you do that, but it's scary as hell.
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Number three, you'll have anxiety attacks and panic attacks.
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I can't tell you how many anxiety attacks and panic attacks I had when I put myself out
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I'd be waking up in the middle of the night, my body's sweating.
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My bed is wet, not because I peed in my pants, but because I'm sweating all night long
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By the way, again, someone's going to say, Pat, this is not healthy.
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I understand if you say this is not healthy, because this is not directed to you.
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The person who knows exactly what I'm talking about, you're thinking about this stuff.
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Point number four, you'll be bullied and laughed at for even thinking that it's possible for
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People are going to say, you're out of your mind.
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Number five, you have to be a bit off to even think this is possible.
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You're not normal if you think this is possible.
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There's no way in the world this guy thinks this is possible.
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You cannot be normal to think you can face off a Goliath and beat him.
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Next one, as much hard work and dedication as you think it takes, it's 10 times more.
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You think you're working hard, it's 10 times more.
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You think you're really putting into the effort, it's 10 times more.
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Again, I'm reminding you this is not for everybody.
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Point number seven, your family won't be too happy because they won't see you too much.
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Point number eight, you will be hospitalized for burnout or hard work multiple times.
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Mario knows this watching this from behind the camera.
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One time we're in Jacksonville and I'm giving this talk in Jacksonville.
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We got in the RV, drove down to Miami, stayed up till 3, 4, 5 o'clock in the morning.
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Because that's the stuff you're going to do a few times when you push the envelope.
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Now, by the way, some parents will watch this and say, I can't believe you.
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How dare you say this kind of stuff to my kids?
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The chances of your kid even doing this is less than 1% because the person who's going
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to do this is already thinking about this stuff.
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They just want some direction and want to know when they face off a glide.
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There's 1% chance that your kid's even going to want to step up to something like this.
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Having said that, a few things you need to know about glide.
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Number three, glide has a more experienced team than you.
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Number four, glide has a well-known reputation.
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Number five, glide has better attorneys than you.
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And number six, glide is more comfortable than you.
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Why do I finish off with Goliath as more comfortable than you?
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There is nothing like being number one because when you become number one, here's a few things
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Everybody starts telling you, oh my gosh, you're so amazing.
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I feel like you're better than everybody else in the business.
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And this stuff is the worst thing you need to hear.
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Because if you start hearing this stuff and you believe it, you are in deep trouble.
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You see, you don't hear when you're coming up because you want to hear it.
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So how do you make sure your stomach doesn't stay full?
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Not a lot of people stay number one for multiple decades.
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It just doesn't happen because eventually you make some cool friends.
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You have some celebrities on speed dial with your phone.
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You show your friends, look who just texted me.
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And people are like, oh my gosh, he's connected to this guy.
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And you know, did you see I was at this party yesterday.
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No one, you know, a guy that wants to go and be the real giant Goliath, he doesn't give
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Of course I'm going to be friends with these guys.
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Do you think they want to be friends with schmucks?
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No, they want to be friends with people that are also performing.
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Which leads me to you knowing these things about Goliath.
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Goliath has everybody telling him he's amazing.
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Goliath isn't in touch with the current market like he once was.
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Goliath doesn't speak to his customers directly.
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They have so many different assistants and people you got to go through before you get to them.
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They don't respond to messages on social media.
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Let me explain what happens when you're number one.
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So you know what happens to Goliath when all the cameras on them?
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Now they really start living in a box because whatever I say is held against me.
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People write about me and they have to be so proper.
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And they forget that when they were coming up, they were not proper.
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And people said, man, this guy could go way off all of a sudden if I say something wrong to him.
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By the way, even the Goliaths watching right now, they say, that's right.
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You don't know why they won't be able to do it.
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Let me explain to you why Goliaths cannot recruit the crazy ones.
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Zlatan recently signed with the LA Galaxy for $3 million.
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Because Zlatan's not trying to go play for Goliath.
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Zlatan wants to do something that's never been done before.
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And Jimmy Kimmel says, Zlatan says, you know when I play football, Jimmy Kimmel says, we call it soccer.
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Zlatan wants people to, he's got bigger plans on what he's doing.
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You know, the guy that wants to face off Goliath is like, what are you talking about?
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I want to do something that's never been done before.
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And when it comes down to the conversation, that it comes down to them wanting to run with somebody like us,
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And when I sit down and I tell them, I say, look, in order for you to come with us, you have to have courage.
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If you don't have courage and you'd rather work with the biggest guys in a marketplace, we're not it.
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But if you're somebody that deep down inside, you want to work with the smaller guys that's coming up faster than everybody else
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and putting fear into everybody else, and you want to be a hero on that kind of an organization, we're it.
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And you see them in front of me, they talk like, yeah, you know, this is behind me.
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Because what if all of a sudden this thing gets scary and they have to call their mommy and say, mommy, I'm scared.
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But the ones that are crazy is like, that's exactly what I want.
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I can't describe to you unless if you've been in a position like that, then you know exactly what I'm talking about.
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Last but not least, no matter how much smack we talk about Goliaths, let me put something.
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Whoever you're facing in your office that you want to beat, there's a reason why he's the Goliath of the office.
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There's a reason why he's the Goliath of the industry.
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There's a reason why he's the biggest, the number one, the best at whoever it is, whatever marketplace you want to compete against.
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So if you get a little too comfortable thinking, oh my gosh, I can beat this guy, no problem, you're going to lose in no time.
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Because Goliaths are very sharp, still, you know what you have, an edge over them, but you can't underestimate any one of them.
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They still are there and have a lot of experience over you.
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So now, having said all this stuff here, let me get into the 14 things you need to know if you want to face off your Goliath.
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A lot of times we know our strengths, but you need to know your weaknesses.
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Here's my weakness, here's my weakness, here's my weakness.
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You need to know your Goliath's weaknesses and strength.
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So again, number one, your weaknesses and strength, Goliath's weaknesses and strength.
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You cannot face against his or her strength, because you will lose.
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Let me explain, if you and I are going to fight, and I am known for my kick is the best kick in MMA.
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I crush people's ribs, and I have the best kick.
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You cannot say, I'm going to go get better than patting kicks.
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You got to get better in my, you know, maybe on the ground game.
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You got to get better with your, you got to have something that I'm weak in, and you become the best in.
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So number three is, take three areas that you can master, that's their weaknesses, your strength, and take it to a whole different level where you're the best in the marketplace in that.
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Your competitor's weakness and strength, number two.
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Match your strengths and take it to a whole different level against their weakness.
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I see a lot of people, I was in a training one time years ago, and the speaker said, model everybody.
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I don't want to model everybody, because if I model somebody, I can't beat the model.
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There's a few moves and stuff that I can learn from that person, but I want this.
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However, I can't say, I'm going to walk like him, I'm going to talk like him, I'm going to think, I'm going to...
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It's got to be that you cannot be and look like galite and face off galite.
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As galites get bigger, they tend to generalize, and they specialize less.
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When companies get bigger, they all of a sudden want to be everything to everybody, right?
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Well, we're going to sell this, and we're going to sell this, and we're going to sell this, and we're going to sell this.
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Because for you, you let galites generalize, you specialize.
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And then when they're generalizing, they're growing like this, but you're growing like this.
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And then you catch up when you're specializing.
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You decide at that moment what things to pivot, but you've got to catch up.
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In order to catch up to your guy or gal that you're competing against, you've got to specialize.
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Don't get caught up trying to be everything to everybody and sell every single product.
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Have galite compete with you in areas their weekend.
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If you're afraid, they're going to kind of see that you're intimidated by them.
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I remember when we first started financial from PHP.
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I went and got a massive office space from a former billionaire in an area that was the financial capital of the community.
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I was in a target marketplace that rubbed a lot of people the wrong way.
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When you're small, you've got to appear bigger.
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And by the way, we had nobody working in that office.
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If you were ever in the office, it was empty half the time.
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By the way, I could have been wrong on that statement.
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And people could have said, he never should have made that decision, etc, etc.
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But I had to make that statement for people to realize I'm trying to compete with everybody.
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Don't be too rowdy and don't rub too many people the wrong way.
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Your goal at that time is to get better, better, better, better, better, better.
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Because you want a lot of people helping you out.
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Because you need some alliances until you get bigger.
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Then you're going to be pretty noisy because you can't help it at that time.
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If there's anything you need to know about the guys that are getting bigger, they can't
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If there's one expectation I have here with the people I work with is the following.
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I'll sit in our executive meeting and I'll say, listen, faster, faster, faster.
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I don't want us to be getting slower just because we're getting bigger.
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But these three things we're going to be doing.
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Because those are the things that you're going to have an edge when you face off somebody
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Next, if they come out with a new product, if Goliath comes out with a new product, you
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don't need to jump the gun and mimic them with that same exact product.
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Because then it becomes, me too, me too, me too, me too, me too, me too, me too.
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Partner up with a competitor who shares a common enemy as you.
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As Goliaths become Goliaths, they create a lot of enemies.
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Because they also want to beat the same target here, right?
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Similar to what Tiger Woods talked about earlier, have a sense of the historic study history.
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You can't just get cocky and arrogant and think you're going to beat them no matter what.
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And there's a lot of people that want to put you out.
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Number 13, let other competitors wear them down.
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So, LeBron James, everybody wants him to come to L.A. and play for the Lakers, including myself.
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I'm a diehard Laker fan, and I know I want LeBron to come to the Lakers.
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It would be great if we have him and Kawhi Leonard.
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Now, if LeBron James sticks to his narrative and sticks to his philosophy, which has worked for him.
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He's been to seven, eight, nine straight finals.
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Because LeBron says, oh my gosh, there's four teams in the West that could potentially beat me.
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I don't need to worry about ever going into the West.
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Why would I put myself through that misery where I'm tired by the time I get to the finals?
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First round's going to be easy because the Eastern Conference hasn't had real competitors since the 80s when it was the Knicks, you know, the Bulls and the Pistons.
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Let them kill off each other and then I'll just have to face one of the best teams in the West.
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So, as much as everybody would like for a LeBron to go to the West, you really think he's going to do that?
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I think he's going to stay somewhere in the East, maybe even go to the 76ers if he sticks to the same narrative of staying in the East.
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So, let your competitors, let other competitors fight them off.
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It's probably more important than all the other 13 points combined.
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And by the way, when I tell you what number 14 is, you will say, my gosh, I cannot believe how much this makes sense.
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You will see why Barack Obama, a one-term senator, beat John McCain with a resume the size of a Bible.
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Why he beat Mitt Romney, a quarter-billion-dollar network.
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Why Trump, never been in politics ever before, beat out Hillary Clinton, Jeb Bush and all these other candidates.
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You will find out why a small player like Apple came out going up against a giant IBM.
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You will find out why some of these guys are coming up and they beat the bigger guys.
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It is more important than the other 13 combined.
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And number 14 is a point I will not be sharing in this for obvious reasons.
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Because every single one of my competitors watches this video and they want to know exactly everything that we're doing.
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However, I may share it with you in a very small group setting.
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If you are somebody that is listening to this and you're still here with us at the end.
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And you're sitting there saying, oh my gosh, I got the chills all over my body.
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So I want you to send me a tweet, at Patrick by David, and tell me, Pat, I think number 14 is this.
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I'm curious to know exactly what you think number 14 is.
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For some of you that watches and say, Pat, I also want to go buy that Tiger Woods magazine.
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And I'm curious to know who's going to buy them.
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And when you do buy them, I don't own this stuff on eBay or different places you buy it from.
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When you do buy it, send me a tweet and say, Pat, I buy it or on Instagram.
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And by the way, if you haven't already subscribed to Valuetainment on iTunes, please do so.
00:26:25.020
And if you have any questions for me that you may have, you can always find me on Snapchat, Instagram, Facebook, or YouTube.
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And I actually do respond back when you snap me or send me a message on Instagram.