Matt Cepala talks about 11 Marine Corps principles for entrepreneurs. 1. One time for the underdog 2. Being a student of your craft 3. Being confident in your abilities 4. Having the right initiative and the right judgment 5. Never being satisfied with your work and being confident in the things that you do
00:01:19.440I need to find a career or even a business that allows me to make a lot of money in a short period of time.
00:01:24.380I needed to find a situation where I could drop off my son, make some money between 9 and 3 o'clock, pick up my son, and then go do homework and do things like normal parents would do on evenings and weekends.
00:01:37.280So what led me to that was the financial services industry.
00:01:40.340What led me to that was the entrepreneurial world of business.
00:01:44.580I figured out that if I can control my time by putting myself in time and space, by scaling myself up through a career in the insurance industry, I was able to control a lot of my income.
00:01:56.740I was able to control a lot of my time and control a lot of my decisions for the better of my family, for the better of my future.
00:02:05.920What this means is that a lot of things I've done in business today for the last 18 years as an entrepreneur, 12 of those as a licensed agent, 12 of those in the grind as an independent, self-employed producer.
00:02:17.920I was able to find business where I can speak the message of scaling up and out so therefore I can make more of me in our community.
00:02:25.260Because what I really loved to do was to help people.
00:02:27.860What I really loved to do was at the same time be handsomely rewarded for what I did.
00:02:31.120But I was limited, so I went back into the notes of my Marine Corps career.
00:02:36.320I went back into the notes of how to lead people because there's a completely different story coming from the Marine Corps and then leading civilians.
00:02:46.800And so today's leadership principles I'd like to cover with you are things that I used from the Marine Corps into business that helped me go from a little independent contractor to now being a coloner of one of the largest and fastest growing financial and marketing organizations in the United States today.
00:03:01.120First Marine Corps leadership principle.
00:03:02.200Number one, being technically and tactically proficient, which means that being committed to excellence, being a student of your industry and business, knowing what initiatives and strategies to deploy and when.
00:03:14.720So in other words, you've got to know your stuff.
00:03:16.560You've got to be a student of the business.
00:03:19.920When I was in the Marine Corps, I understood everything about small arms, my Beretta, my M16A2 service rifle, my XM52 50 caliber machine gun, my equipment, my deuce gear, what floated, what didn't float.
00:03:34.460I needed to know what to wear, when to wear it, what to pack, what not to pack, and know what conditions that I would survive and be able to thrive if I was a phased combat.
00:03:45.060So in business, you've got to understand your craft, you've got to understand what to do, when to do it, and having the right initiative and the right judgment and to apply those things that you do know into the business world.
00:03:57.280And oftentimes in business, we're scared to do certain things because we know what we're supposed to do, but yet we don't do it.
00:04:02.540So number one, being technically and tactically proficient, knowing what to do and when to do it.
00:04:08.200Number two, know yourself and seek improvement.
00:04:11.500Never being satisfied with good enough for government work and being confident in your abilities.
00:04:16.880Listen, one of the things that I got irked with every time I would hang around government contractors, I remember seeing them say, man, how you doing?
00:04:24.220And they said, another day, another dollar.
00:04:26.380Or they'd say to me, hey, this is good enough for government work.
00:04:29.480Like, listen, as an entrepreneur, as a United States Marine, it's never good enough to be good enough.
00:04:33.920Every time we looked at our uniform, every time we went through a drill, every time we went through our practice of our motions, going through combat, going through our practice, through workups to become special operations type of units, good enough was never good enough.
00:05:09.060Know who and what to add for the task at hand and leading with compassion.
00:05:13.500There's a book out there called Good to Great.
00:05:15.480It's knowing who's on your bus and then knowing what seat they are on the bus.
00:05:19.960It's knowing what the capacity and capabilities are of your fellow Marines, of your fellow employees, independent contractors, brand ambassadors, whatever you want to call them.
00:05:30.720Not what you want them to be, but where their capacities are.
00:05:33.820There's some basic skills that everybody has to have at the company.
00:05:37.080Some basic skills everybody has to have at the department.
00:05:39.680But one to apply them to different departments is a completely different skill set.
00:05:44.860Getting the most out of people is knowing what they're capable of doing and what they want to do and seeing how they're really feeling when they're doing it.
00:05:58.280And if not, then you got to move them around.
00:05:59.920Because oftentimes we put people in the wrong seat, in the wrong position, and their welfare and their desire to be there and their capacity to contribute to the company, your company, is not a 100%.
00:06:10.680So finding what they want and finding what they want to do and to deploy them according to the capacities.
00:06:16.400Regardless of rank, regardless of time and service, the Marine Corps always gave me an opportunity to advance.
00:06:23.440I remember all the times we'd go into a competition.
00:06:25.700We'd compete with guys inside our platoon.
00:06:27.820Whoever's the top guy who's inside our platoon, we'd compete with the guys at the company level.
00:06:31.340Whoever's the top at the company level, we'd compete at the battalion level.
00:06:34.560So in other words, you're always constantly competing, and the opportunity for you to grow, to take more responsibility, to advance in rank, to advance in pay, usually was in most Marines' hands.
00:06:45.520So I was using that opportunity, that capacity for me to do that in the Marine Corps into business.
00:06:51.480And it really spoke for me in terms of capitalism.
00:06:53.160So if I wanted to work really hard, if I was willing to commit, if I was willing to outwork, outperform, out-hustle the Marine next to me, the entrepreneur next to me,
00:07:03.020then over time, I can start running laps around them.
00:07:06.400And at the same time, I get rewarded for my efforts.
00:07:09.380So using the Marine Corps leadership principles through the meritorious promotion process that the Marine Corps provided allowed me to get a reward for the work I was willing to put in.
00:07:18.440Number four, keeping your Marines informed.
00:07:21.800Communicate often, communicate early, and ask for constructive feedback.
00:07:26.620Now, oftentimes, ego and pride get in the mix of your business.
00:07:31.800Oftentimes, pride and ego get in the mix of you getting ahead.
00:07:59.440You're doing this not necessary for you.
00:08:01.360You're doing this for the betterment of the people to your left and to the right of you, for the benefit of the unit.
00:08:05.780Listen, in business, if you see yourself in a capacity of being stalled or being in a position of not being where you want to be, it's a pattern.
00:08:15.120You've got to be able to take coaching and constructive criticism to find areas and find leaks in your business to allow you to get ahead.
00:08:21.600Because if you get ahead, your goals are reached, you create jobs, and you're a benefit to our community.
00:08:37.580Because when I give an order, when I tell my Marines to have their uniform ready for inspection, to be ready in their physical fitness, to be ready for the operation we're about to go on,
00:08:46.480I, me, I want to be the most prepared, squared away, early Marine out there because I want you to be able to depend on me.
00:08:54.200I want you to be able to depend on your life, on me, and at the same time, if you're expecting this of me, I expect that of you.
00:09:02.320When I'm an entrepreneur and I'm coaching new people in certain departments, I'm coaching new people that we're onboarding, and I'm teaching them how to make phone calls,
00:09:10.920I don't just play them a video and expect them to self-learn.
00:09:15.020I expect them to watch the video to self-learn.
00:09:17.540I want them to do it in front of me, and then I do it for them.