Valuetainment - January 08, 2019


Episode 242： How to Stand Out on Social Media as an Entrepreneur


Episode Stats


Length

25 minutes

Words per minute

196.1967

Word count

4,966

Sentence count

438

Harmful content

Misogyny

4

sentences flagged

Hate speech

4

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

How do you stand out on social media? How do you use social media to your advantage? What do you need to do to stand out in a sea of people who are the same old same old?

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:01.000 30 seconds. One time for the underdog. Ignition sequence start. Let me see you put them up. Reach the sky, turn the stars up above. Cause it's one time for the underdog. One time for the underdog.
00:00:17.260 I'm Patrick Bedevi, your host of Valuetainment, and today I'm going to talk to you about what you can do to stand out on social media as an entrepreneur.
00:00:22.860 I want you to think about if I were to call you, you, if I were to call you and say, let's get together for a meeting. What's the meeting about?
00:00:29.320 I have an idea. I want us to start a media company together. What do you mean, Pat? Let's start a media company together. Tell me about what you mean.
00:00:39.180 Let's start our own TV station. Let's start our own radio company. Okay. Our own radio station. Let's start our own satellite where we can be anywhere live and anybody can see it.
00:00:49.980 Let's start our own newspaper, our own magazine. Let's start our own any, our own mailing company to send letters, birthday cards, anniversary cards.
00:00:58.840 But let's start a, let's start a massive media company together.
00:01:02.920 How much money do you think you and I would need to start that media company?
00:01:07.140 10 million, 20 million, 30, 50. I don't know, but I know the number is a pretty big number to start the media company with.
00:01:14.840 However, here's the key. Today, you and I can start that media company for zero. Here's why.
00:01:23.200 Let me show social media. A lot of times people look at different platforms and we use them, but we don't really know what it's about.
00:01:28.720 I'm going to explain it to you as an entrepreneur, what these platforms are to you as an entrepreneur.
00:01:33.840 Okay. So how do you ink stand out? How do you ink stand out? We have eight platforms here. Blog, Twitter, Instagram, Periscope, YouTube, Podcast, Facebook, LinkedIn.
00:01:47.460 Watch this. Newspapers, the old newspaper today is the blog. It's been replaced by the blog.
00:01:54.300 There used to be a time with a journalist who worked for New York Times, LA Times, all this stuff, were writing articles and people read about it and shared with other people.
00:02:02.640 Today, newspapers have been replaced by blogs. Who can start it? Anybody, you, for free.
00:02:08.560 We read magazines about gossip, all this other stuff, you know, to see who this person, what this person is doing, entertainment, all this stuff.
00:02:15.320 Today, that's been replaced by Twitter.
00:02:17.300 Twitter, I use Twitter to follow news, to see what words are trending. That is a free platform to everybody.
00:02:25.020 Instagram, we used to have photo albums. When's the last time you and I bought a photo album? It's been replaced by Instagram.
00:02:31.520 And you know, a picture says more than words do. So we see pictures there. It tells us what's going on. We follow it.
00:02:37.960 Live TV has been replaced by Periscope. It's a free platform.
00:02:41.980 Yesterday, I'm driving. Yes, I am driving. And I'm listening to Donald Trump at the same time announce his new tax program if he becomes the president.
00:02:52.580 I'm literally watching it on Periscope while driving. Live TV. I didn't have access to this before.
00:02:58.760 We were at Paris. I'm on top of the Eiffel Tower. So I try to see if Periscope works.
00:03:04.160 I turn on Periscope and I say, I'm on top of Eiffel Tower. 2,000 people within 20 seconds are following me and I'm simply going like this with the camera.
00:03:14.760 They're watching it on Periscope. Live TV. There is no news station there. It's free satellite.
00:03:21.080 TV has been replaced by YouTube. Depending on what your market is, you're going to see more people watching YouTube videos than TV.
00:03:28.660 I watch more YouTube videos than I watch television. I don't watch television anymore. I watch YouTube.
00:03:34.220 I know none of the shows on TV, but I do know different entrepreneurs, different channel stations, things on YouTube that I watch.
00:03:41.040 Radio stations have been replaced by podcasts.
00:03:44.780 If you look at radio stations, I was meeting with one of the top executives of one of the largest radio companies in the world today.
00:03:51.240 And he and I had a meeting together. He was telling me radio is on a downtick to the point where they don't want to report anymore how many listeners they have.
00:03:57.760 Because if you tell them how many more listeners you have, it's not the same anymore.
00:04:01.400 Podcast is free. We used to not use podcasts before and we just started our podcast, would you say, six weeks ago, five weeks ago?
00:04:09.840 Roughly six weeks ago, five weeks ago? And it's getting us on a platform we weren't a part of before.
00:04:15.260 Then you have Facebook. Hey, there was a time you wrote letters. You wrote birthday cards.
00:04:19.680 We wrote anniversary cards. We don't write it anymore. You simply go on Facebook. You say, happy birthday.
00:04:24.520 Happy anniversary. Your kid looks amazing. I cannot believe what's happened. I miss you.
00:04:29.680 I feel like I see you every day because I follow your kids. That's Facebook.
00:04:33.480 And on LinkedIn, very simple. Resumes and business cards have been replaced by LinkedIn.
00:04:39.780 When I hire somebody, when I'm hiring somebody for our company, I go through LinkedIn.
00:04:45.020 And by the way, every one of these platforms, I can give you numerous stories of clients, business partners,
00:04:53.980 somehow, someway, somebody that I did business with that I met through here.
00:04:59.040 When I tell you I met through here, we're not talking $500,000 type of money.
00:05:03.740 We're talking lots of money that was made through these platforms that we met and helped grow.
00:05:08.460 My financial firm that I'm running with our leaders, it helped grow that platform, PHB Agency,
00:05:14.720 because I realize if we're going to be competitive and I'm competing, you know, with $400,000,000 companies,
00:05:21.100 $600,000,000 companies, they have a budget of $2,000,000 a year to do advertising and sponsor
00:05:26.580 some golf court, golf, golfer, sponsor some basketball player or football player.
00:05:30.400 We're a startup company.
00:05:32.060 We get started with 60 agents in 2009, and now we have 1,800 agents in 37 states.
00:05:37.380 I can't go have $50,000,000 to put into advertising.
00:05:41.500 This has become the great equalizer versus going against the bigger companies if you use social media properly.
00:05:49.840 So now, many times if you're new to social media, maybe you're dabbling in Facebook or something,
00:05:56.360 but you're not necessarily fully in.
00:05:57.540 You'll look at all this stuff and you'll say, my goodness, this is just so overwhelming to me.
00:06:00.440 I feel like I'm going to spend all day long just being on social media.
00:06:02.800 This could be very overwhelming.
00:06:05.100 So I'll hear people say, I don't have the time to do social media or I don't have the time to do this.
00:06:11.280 And these common objections I'll hear, I'll address every one of them with you here.
00:06:14.500 One of them could be, I don't have any time.
00:06:16.680 Okay, I run a firm, financial firm.
00:06:20.800 I have employees, staff, agents, attorneys, carriers, partners I have to negotiate with, software.
00:06:30.020 I have all these other things that I need to be doing on a daily basis.
00:06:33.460 Okay, I need to travel, go visit offices, go visit vendors.
00:06:36.520 All these things I need to do.
00:06:37.780 I have a three and a half year old.
00:06:40.100 I have a two year old.
00:06:40.900 I'm married, I create content, I write books, I have family I need to spend time with, go have fun, sporting events, all this stuff.
00:06:49.680 Travel the world, all this stuff.
00:06:51.100 There's still time.
00:06:52.020 So every time I hear somebody say, I don't have the time, I think it's a lack of efficiency.
00:06:56.560 So I'll tell you how I do it, okay?
00:06:59.080 Blog, I write an article a week minimum on Sunday nights when everybody's asleep.
00:07:05.960 I'll write typically at 11 o'clock at night.
00:07:08.660 My wife's asleep, kids are asleep.
00:07:09.840 It's quiet, I got an hour and a half to write an article.
00:07:12.580 I'll get on there, I'll write it and then I'll send it out.
00:07:15.120 If you can do it two, three times a week, that's more power to you.
00:07:17.940 I do minimum of once a week.
00:07:19.940 Twitter is very easy.
00:07:21.020 It takes 30 seconds to a minute to send a tweet.
00:07:24.240 It's not that long.
00:07:25.280 But when I get up early in the morning, I'll normally go through the news for about 20 to 30 minutes on Twitter.
00:07:31.060 And I'll follow the news in the morning, 5.30 in the morning, 6 o'clock.
00:07:34.300 I'll get up and I'll follow the news.
00:07:36.300 Instagram, it's easy, one post a day.
00:07:38.120 That doesn't take a long time to put.
00:07:40.480 Periscope, I do it maybe once a week when I'm at a special place that I'm doing Periscope with.
00:07:44.840 It gets me into a whole new marketplace.
00:07:47.240 YouTube, we'll do two videos a week regularly.
00:07:50.520 We do two videos a week.
00:07:52.280 And that doesn't take a long time.
00:07:54.020 And by the way, before you used to have a whole camera set up, all this stuff,
00:07:56.640 this is how I got started.
00:07:57.900 With a regular iPhone, regular camera.
00:08:00.800 Nowadays, you can do all these selfies.
00:08:02.300 Matter of fact, it's more real when you do it that way anyways.
00:08:04.200 But you have content with this anywhere.
00:08:05.940 This camera used to be a $5,000 camera 20 years ago.
00:08:09.680 Today, it's called a phone.
00:08:12.080 You can do that from anywhere.
00:08:14.160 Podcast, you'll need quiet time by yourself.
00:08:16.560 Facebook, once a day.
00:08:18.560 And LinkedIn.
00:08:19.320 For me, LinkedIn, a lot of people use LinkedIn quite a lot.
00:08:22.380 I'm not a big LinkedIn person that I use it regularly.
00:08:25.080 I have set up my LinkedIn and everything else gets pushed to LinkedIn.
00:08:29.620 When people want to find out who Patrick Bay David is, they go here.
00:08:32.600 I say, okay, so I know who Patrick Bay David is.
00:08:34.040 Boom.
00:08:34.280 They leave.
00:08:34.640 Now, if I post content on LinkedIn, it's maybe once or twice a week.
00:08:38.380 Maybe once or twice a week.
00:08:39.480 So, my time being put into LinkedIn is maybe, maybe 10 minutes a week.
00:08:44.980 Maybe it's 10 minutes a week here.
00:08:47.360 Hour and a half here.
00:08:49.080 30 minutes in the morning here for my news.
00:08:51.420 Five minutes here.
00:08:52.760 If I do video 15 minutes here per week, this will take me two hours per week.
00:08:57.760 If I do one of these every other week, say an hour to two hours, and that's another 10 minutes.
00:09:02.380 That's not a lot of time.
00:09:03.540 That's a couple hours a week is what we're talking about, per week, if you do.
00:09:06.720 So, when you say you don't have time, you have plenty of time to do it, too.
00:09:09.620 I hear some people say I'm a private person.
00:09:11.500 Well, let me explain about the private person.
00:09:12.960 I'm a very private person myself as well.
00:09:17.180 But I had to differentiate between the two.
00:09:20.000 So, let me kind of explain what I mean by this.
00:09:22.480 There's a big difference between being private and between being a marketer.
00:09:27.080 If you're private, you don't need to do a video and talk about your personal life, your marriage, your relationship.
00:09:32.840 You don't need to do that if that's not what you want to do.
00:09:34.640 You don't have to do that.
00:09:36.060 Now, if you're going to create content for moms, we have my sister and Marlene, Paulette and Marlene, they post Momtrepreneur.
00:09:44.060 That's what they brand.
00:09:44.880 The other day, Marlene was over.
00:09:46.020 She had a shirt on called Momtrepreneur.
00:09:47.380 My sister wears a shirt called Momtrepreneur.
00:09:49.700 So, it's Mom Entrepreneur.
00:09:50.820 They combine it together.
00:09:51.740 Great.
00:09:52.640 So, that's what they're marketing.
00:09:54.180 Maybe they'll talk about, I went today and saw my kids and I did this and I was spending time with my kids.
00:09:58.500 And at the same time, I run a business.
00:10:00.320 If I wasn't an entrepreneur, I couldn't do this.
00:10:02.100 Great.
00:10:02.380 That's what they're branding.
00:10:03.260 But if you don't want to brand that, you don't have to brand that.
00:10:05.640 Your personal life doesn't have to be told to anybody.
00:10:07.280 However, remember, let's redefine entrepreneurship real quick.
00:10:12.440 Paul and I were talking earlier and I said, to me, entrepreneurship is purely marketing.
00:10:19.400 And he said, so, wouldn't you consider Steve Wozniak an entrepreneur?
00:10:23.720 I said, not.
00:10:24.320 I don't think Steve Wozniak's an entrepreneur.
00:10:26.120 Here's why.
00:10:27.140 Steve Wozniak is an engineer.
00:10:29.320 He happens to own a piece of Apple, but he's not a market.
00:10:32.240 He's not the entrepreneur.
00:10:33.120 Steve Jobs is the entrepreneur because he's the marketer.
00:10:36.860 He packaged this product in a way that you and I want to buy.
00:10:40.780 He packaged this in a way that you and I want to buy.
00:10:42.940 This is the design.
00:10:43.840 This is marketing.
00:10:45.020 What's inside of it is an engineer, right?
00:10:47.860 So if you're an entrepreneur and you're a marketer, you've got to think like a marketer.
00:10:51.920 As private as you may be, it doesn't matter.
00:10:55.660 You are not going to make it as an entrepreneur if you stop thinking of yourself as a marketer.
00:11:00.620 Everything you've got to think of as marketing.
00:11:02.540 It's marketing.
00:11:03.380 It's marketing.
00:11:04.040 It's marketing that you're doing, right?
00:11:05.780 Your domain is marketing what you do, which leads to you selling your product services
00:11:10.540 to whoever it is that you're marketing to.
00:11:14.020 So, okay.
00:11:14.540 Now, three, how do I make money?
00:11:16.420 So that was one of my questions when I first found out about social media.
00:11:19.300 So how do you make money?
00:11:20.160 What's the purpose of doing this?
00:11:21.220 What's the purpose of doing that?
00:11:22.400 Let me explain to you.
00:11:23.260 I found one contact from here who followed my YouTube videos, who was following me here
00:11:30.080 and watching my YouTube videos.
00:11:31.820 That one contact made me a million dollars.
00:11:34.320 Just telling you right now.
00:11:35.740 This contact through here, somebody who was watching videos, made the company, who knows
00:11:39.940 how much money, over the next three, six, 12 months because they saw the content from
00:11:44.020 here.
00:11:44.260 I got a contact from here that came through LinkedIn who was watching the videos for four
00:11:48.540 years and all of a sudden that client came, made a few hundred thousand dollars to the
00:11:52.060 company.
00:11:52.800 People who read the articles here, they come back and they say, hey, I like it.
00:11:56.020 Every one of these have made money.
00:11:59.340 The purpose of you doing this, it's not for you to make, you know, 20 cents here.
00:12:04.040 And by the way, some people, if you have YouTube ads and you think you're going to make a lot
00:12:07.560 of money on YouTube ads, what's the number where you can start really making money on YouTube
00:12:11.540 ads?
00:12:11.880 A million views a day?
00:12:13.140 You got to get a million views a day to make $5,000, $10,000 a month.
00:12:19.780 The numbers are out of control.
00:12:21.620 So you're not doing this to make money from here.
00:12:23.640 You're doing this to help your platform, your base grow.
00:12:27.960 And here's another thing.
00:12:28.980 TED Talks, they had a convention in Seattle, I believe, and one of the gentlemen that got
00:12:34.780 up and spoke and he said, the next 10, 20 years, there's two things that's going to
00:12:38.740 be very valuable.
00:12:40.180 One is data.
00:12:41.620 Two is education.
00:12:43.140 So data is why did Facebook pay billions for Instagram?
00:12:46.500 Because they have data.
00:12:47.560 They have data of billions of pictures on there.
00:12:50.360 That's a lot of value, right?
00:12:51.960 Why is certain companies like Twitter, no matter how much people bash and say, you know, 80%
00:12:56.720 of users on Twitter are fake.
00:12:58.240 You know, nowadays you'll see people who have, you know, 380,000 followers.
00:13:01.680 There is now apps that you can go audit that person on what percentage of their followers
00:13:06.540 are accurate followers.
00:13:08.220 What is that?
00:13:09.480 What is it?
00:13:10.320 Twitter audit?
00:13:11.360 Yeah.
00:13:11.820 Twitter audit.
00:13:12.820 Paul, can we put a link?
00:13:14.100 Just put a picture of what Twitter audit looks like on the website so they can see it
00:13:17.840 on the video.
00:13:18.560 Got it.
00:13:18.820 And let's put the link on the bottom that they can go to.
00:13:21.460 Mario, let's make sure to do that.
00:13:23.040 Twitter audit.
00:13:24.040 Matter of fact, go on that link and check on some people.
00:13:27.040 For yourself, some people you work with and check on them and see what percentage of their
00:13:30.600 followers are valid followers or not.
00:13:32.980 Some politicians got caught because they bought, you know, 600,000 followers who were fake followers.
00:13:38.160 Nowadays, you can buy that for $100.
00:13:40.240 But people are starting to realize what's fake and what's real.
00:13:43.360 So you don't need to fabricate your following there, right?
00:13:46.760 So, but it's about education and data.
00:13:50.180 So the more you create education on your videos or your blog, you're educating people, that is
00:13:57.100 data to you.
00:13:58.260 That's content.
00:13:59.440 That's the future.
00:14:00.280 That's why Khan Academy was picked up by Bank of America and they partner because people
00:14:04.900 want routes on how to educate the world.
00:14:07.700 You can actually do that with all the free platform that you have here.
00:14:10.880 Here's another one.
00:14:11.440 People say, no one knows who I am.
00:14:13.680 No one knows who I am.
00:14:14.440 I have a friend of mine.
00:14:15.200 His name is Edwin Lopez.
00:14:16.520 Good friend.
00:14:17.720 He is by far the best detailer I've ever dealt with, ever.
00:14:23.840 His company's name is Artistic Detailing.
00:14:25.820 Can we put a picture up of Artistic Detailing?
00:14:28.200 He's the only person in America that services five Bugattis. 0.88
00:14:31.620 In the world, he services five Bugattis in the world. 1.00
00:14:34.680 Now, he gets paid $2,000 to $10,000 to service Bugattis. 0.92
00:14:38.860 He got paid $20,000 because the Bugatti owner wanted him to go and travel with them all over
00:14:43.460 the place.
00:14:43.920 But he gets paid that kind of money and he's incredible at what he does.
00:14:46.540 When he comes and services our cars, he cleans areas that I don't even pay attention to.
00:14:51.160 But when him and I spoke years back, I said, listen, brand yourself.
00:14:55.480 Go out there and make yourself be noticed on Instagram.
00:14:59.420 His business is purely through Instagram.
00:15:01.540 His business is not through Facebook, Twitter.
00:15:03.500 It's an Instagram-driven product.
00:15:05.940 I think he's got, I don't know how many followers does he have on Instagram, Marty?
00:15:09.980 Would you say 20,000 followers, something like that?
00:15:13.540 Let's put one of the pictures up so people can see what kind of likes, artistic, auto detailing.
00:15:21.360 He's got 15,200 followers.
00:15:24.960 I'll take one of the pictures.
00:15:26.180 Here's 600 likes, 300 likes, 220 likes, 365 likes.
00:15:32.620 And that got his brand to the point where he's probably the most famous,
00:15:37.860 celebritized detailer in Beverly Hills.
00:15:40.860 Everyone uses and he'll go to client's house and he'll do 20 cars.
00:15:44.440 He used to be small, detailing for nothing.
00:15:47.520 And he is now big, but he leveraged Instagram.
00:15:50.000 There's another person, good friend of mine, Kelly Nishimoto, who has a brand.
00:15:54.820 Her pants brand is called Cute Booty. 1.00
00:15:57.440 My wife loves the pants that she makes. 1.00
00:16:00.000 Kelly Nishimoto started her brand.
00:16:02.560 And just recently, I think it was on Instagram when one of the videos got 68 million views.
00:16:06.780 What was it?
00:16:09.060 YouTube got 68 million views.
00:16:12.300 And when that thing got 68 million views, they didn't have enough orders to take
00:16:17.200 because there were so many people ordering her pants. 0.95
00:16:20.400 The quality is incredible.
00:16:21.620 The material is incredible.
00:16:23.260 You know, it's something that can compete against some of these other guys
00:16:26.180 that I actually think it's better than Beachbody and some of these other brands that are out there.
00:16:30.900 What's the other one that Lululemon is a Lululemon that's out there as well.
00:16:34.760 It's another brand that's out there.
00:16:36.340 Her brand is better than all of them.
00:16:38.140 When you feel the quality, if you're a lady and you're like, let's put a picture up 1.00
00:16:42.160 and put a link to Kelly Nishimoto's website.
00:16:45.620 Order one of her pants. 1.00
00:16:46.640 You'll see what I'm talking about.
00:16:48.360 And Dean Mason, good friend of mine.
00:16:49.640 Dean Mason, this is a family to us.
00:16:52.880 We love DJ Dean Mason.
00:16:53.900 He's probably one of the top 50 EDM DJs in the world.
00:16:58.520 This guy started small.
00:16:59.600 We sat down at P.F. Chang's probably four years ago.
00:17:02.820 And I said, you need to have a bigger presence on social media.
00:17:05.220 His Instagram today, he puts pictures on Instagram, 1,200 likes, 1,500 likes.
00:17:10.860 And this hat that you saw me wear on one of the videos last week or two weeks ago,
00:17:15.120 Officially Addicted, this is his brand.
00:17:17.300 This is his brand on what he's done.
00:17:18.660 But he started small with social media and it started expanding.
00:17:22.000 And he didn't know a lot about social media.
00:17:24.220 He gradually started growing out.
00:17:25.720 Everybody in the EDM world knows who he is.
00:17:27.480 Because he does events where he does events in all over the world.
00:17:32.760 He's done events.
00:17:33.380 He's phenomenal what he does.
00:17:34.360 And the last one I'll tell you is this.
00:17:35.460 Some people say, I'm not good with technology.
00:17:36.880 I'm just not a technology person.
00:17:39.440 You know, nowadays, think about before you had to learn how to use the VHS.
00:17:45.220 You had to learn how to use the TV.
00:17:48.280 You had to learn how to use the remote control.
00:17:50.960 All this stuff.
00:17:51.720 You had to learn how to use the radio.
00:17:54.340 You had to learn how to use all of these platforms.
00:17:57.600 Today, you have one tool you need to learn how to use.
00:18:00.300 This is it.
00:18:01.680 So when you say you're not good with technology, they have made it so simple today.
00:18:05.960 That my father, who's 74 years old, comes to me and shows me some of the features on apps that I don't even know about.
00:18:13.560 And he uses social media.
00:18:14.900 Gabriel, let's give him some love.
00:18:16.040 Can we put a picture up there of my dad?
00:18:17.720 Let's give him some love.
00:18:19.260 He's become a social media guy.
00:18:21.620 He follows everything on social media.
00:18:22.700 My dad is on Periscope.
00:18:24.140 Can you understand?
00:18:24.820 My dad's 74 years old using Periscope, right?
00:18:27.900 So when I hear people telling me I'm too old, I'm too this, I think one of the best people right now on social media is Donald Trump.
00:18:33.760 And he's, what, 66, 67 years old.
00:18:35.640 He uses Twitter better than, you know, 20-year-olds use Twitter.
00:18:39.120 He uses Instagram, Twitter, Periscope, Facebook, YouTube, blog.
00:18:43.500 He uses every platform to get himself to where he's at right now, where he's running for his campaign.
00:18:48.900 He doesn't need any funding.
00:18:50.300 Why?
00:18:50.700 Because 100% of his stuff is based on his following that he has from social media.
00:18:54.800 So now let's talk about how do you actually go about standing out on social media as an entrepreneur.
00:19:03.540 So let's talk about that.
00:19:04.420 I got a few points for you, okay?
00:19:06.900 It's specific points that I'll go through.
00:19:09.780 One, have a message, okay?
00:19:15.340 Have a message slash opinion.
00:19:18.220 So when I say a message is what is your message going to be?
00:19:22.240 For instance, is it going to be financial advice, real estate advice, health and fitness?
00:19:27.280 Is it going to be entrepreneurship, selling?
00:19:31.240 Is it going to be diet?
00:19:32.980 It doesn't matter.
00:19:33.860 Have something that your message is around.
00:19:36.580 The more specific it is, the better you do.
00:19:39.560 You can be general, and general is not going to get you what you're looking for.
00:19:43.360 Get as specific as possible.
00:19:44.840 So if you can have 20 different things you want to talk about, bring it back down to 10,
00:19:49.180 bring it back down to 5, bring it down down to 3, then pick the number one thing and talk
00:19:53.680 about that and make that your message.
00:19:54.960 Number two, value-based.
00:19:58.180 Everything is about value.
00:20:00.420 If I read something that's valuable, you know what I do?
00:20:03.240 I share it.
00:20:04.380 If I read a blog from somebody, I read an article that said, and let's post that on the
00:20:09.660 bottom as well.
00:20:10.200 This was a great article.
00:20:10.960 The article was, you know, something about why your car has a lot to do with the success
00:20:18.260 of your business as an entrepreneur, right?
00:20:20.480 So this was a blog that was written.
00:20:22.620 I shared it.
00:20:23.340 It was shared 75 times or so, and that person who wrote that blog was not on Forbes.
00:20:29.180 It was not an entrepreneur or an Inc. article.
00:20:31.820 That person automatically, he wrote the article, okay?
00:20:35.600 I'm one of the person that read it.
00:20:37.440 I shared it on my platform, and all of a sudden, he got noticed by this platform.
00:20:44.400 So because he wrote that article, I shared it.
00:20:47.500 This following is not following him because he brought value with the article that he wrote.
00:20:52.500 Very good article that he wrote, right?
00:20:54.120 Let's give him some love on the bottom.
00:20:55.560 I don't know who this person is who wrote it, but it's a very good article that he wrote,
00:20:58.120 okay?
00:20:59.340 Three, target audience, okay?
00:21:03.180 Let me explain to you what I mean by target audience.
00:21:05.560 Who is your audience, okay?
00:21:08.260 A lot of times, the more specific, everything is about specific efficiency, specific message,
00:21:15.700 specific value that has to do with the message, specific target audience.
00:21:19.180 Who is your target audience?
00:21:21.340 You're not trying to be everything to everybody.
00:21:23.020 What is your target audience?
00:21:24.540 You're not wanting everybody to agree with you or like you or listen to you.
00:21:27.560 You want that specific target audience to, like for instance, can you imagine if, let's
00:21:32.480 just say, I'm Kelly Nishimoto and I have my cute booty brand, right?
00:21:36.440 Would it make any sense for my audience to be marketing to 48-year-old men?
00:21:40.780 Not at all, right?
00:21:42.300 Imagine if I am a 22-year-old.
00:21:45.900 I want my target audience to be 22-year-olds and I'm going to, you know, senior homes and
00:21:51.680 I'm marketing over there.
00:21:52.520 I'm not going to find a 22-year-old.
00:21:53.780 So this leads me to point number four, is be where your audience is.
00:22:00.740 Audience is, okay?
00:22:03.280 Disregard my handwriting.
00:22:04.540 Be where your audience is, right?
00:22:06.400 Be where your audience is.
00:22:08.020 Point number five, be relevant, okay?
00:22:11.460 Be relevant.
00:22:13.020 When you're writing stuff, initially, it's going to be difficult to be relevant, but eventually,
00:22:17.240 like you look at Grant Cardone, he's becoming very relevant.
00:22:19.900 His Periscope's got, I don't know how many people that follow stuff on Periscope, his
00:22:24.340 Twitter account.
00:22:25.640 Gary Vaynerchuk has become so noisy with everything he was doing with Wine Library, because before
00:22:30.840 he wanted to talk about wine, that he became so noisy, so loud, that eventually he is now
00:22:35.460 relevant everywhere.
00:22:36.600 It doesn't matter what it is.
00:22:37.400 He became relevant.
00:22:38.420 It doesn't happen overnight.
00:22:39.960 This is a process and most people, when they create the platform, they get a little
00:22:43.900 bit frustrated because they want it to happen overnight.
00:22:45.880 It doesn't.
00:22:46.420 But your goal is to eventually become relevant, right?
00:22:48.660 Six, 10 o'clock news.
00:22:52.680 Let me explain what I mean by 10 o'clock news.
00:22:55.120 10 o'clock news is, a lot of people write a blog and you don't see something for six
00:22:59.720 more months.
00:23:00.700 Then they write another one.
00:23:02.080 Then they write another one within two days.
00:23:03.860 Then they don't write one for three months.
00:23:05.400 Look, I tell our team, 10 o'clock news happens every night.
00:23:10.100 Remember growing up, it was a 10 o'clock news.
00:23:12.260 Everybody watched it.
00:23:13.560 That's how your content needs to be.
00:23:16.080 It needs to be like the 10 o'clock news.
00:23:18.600 Every day, specific time.
00:23:20.400 Or every week you write your article on Sunday night, it needs to go out.
00:23:24.580 You produce your videos on Tuesdays, Thursdays, it needs to go out.
00:23:27.480 But it needs to be like the 10 o'clock news.
00:23:29.840 Consistency.
00:23:30.360 Seven, authentic.
00:23:32.300 Okay?
00:23:33.580 Authentic.
00:23:34.480 You ever hear people say, be different?
00:23:37.620 You ever heard these campaigns?
00:23:38.700 Be different.
00:23:39.400 Be different.
00:23:40.660 Don't be like everybody else.
00:23:41.660 Well, the best way for you to be authentic is to be you.
00:23:45.860 Did that make sense?
00:23:47.260 The only person that knows how to be you is you.
00:23:50.500 So the more authentic you're going to be, the more authentic you're going to be, the
00:23:54.960 more different you're going to be than everybody else.
00:23:56.960 But if you watch someone's video and you say, I'm going to speak like Gary Vaynerchuk, or
00:24:00.740 I'm going to speak like Tony, or I'm going to speak like Grant, or I'm going to speak
00:24:03.540 like Ty, or I'm going to speak like Pat, I'm going to speak like, it doesn't, you be
00:24:07.340 you.
00:24:07.760 You be authentic the way you are.
00:24:09.360 If you're not loud, if your tone is lower, whatever it is, you be you.
00:24:13.960 And the last one is transparency.
00:24:18.300 Transparency.
00:24:19.120 If you make mistakes, talk about it.
00:24:21.040 If you're not doing something that didn't work for you, talk about it.
00:24:24.660 Be transparent about it.
00:24:25.680 If you're coming across as being too perfect, you don't connect with everybody.
00:24:29.160 Be transparent about things that you're doing.
00:24:31.700 We didn't do podcasts for a long time.
00:24:33.260 We made a lot of mistakes with YouTube initially trying to do everything for everybody.
00:24:37.480 And we got more specific to now we talk about specifically startup entrepreneurship is what
00:24:41.680 our message is about.
00:24:42.580 And anything around startup entrepreneurship is what we talk about.
00:24:45.660 But that was about becoming more specific, become more transparent viewers like you to
00:24:51.580 be transparent instead of trying to be somebody you're not.
00:24:54.160 Thanks everybody for listening.
00:24:55.520 And by the way, if you haven't already subscribed to Valuetainment on iTunes, please do so.
00:25:00.140 Give us a five star, write a review if you haven't already.
00:25:02.900 And if you have any questions for me that you may have, you can always find me on Snapchat,
00:25:07.120 Instagram, Facebook, or YouTube.
00:25:09.080 Just search my name, Patrick MidDavid.
00:25:11.000 And I actually do respond back when you snap me or send me a message on Instagram.
00:25:15.980 With that being said, have a great day today.
00:25:17.720 Take care, everybody.
00:25:18.420 Bye-bye.