When it comes down to branding yourself, what is the most important thing? Your name, your looks, or your voice? In this episode, host Patrick Bedeby talks about the importance of having a good company name.
00:01:21.300Let's just say it's Griffey or the Jackson family.
00:01:23.900If your name is from that last name and you are related to that last name, you have an edge on everybody else.
00:01:28.560Because you get to use your contact and you have access to the resources of the attorneys, the CPAs, the accountants, the agents, the managers, the producers, the directors, the politicians, the senator, the governor.
00:01:40.500And that can give you an edge on somebody else who doesn't have those resources to start off with.
00:01:45.020But what if your name doesn't have that lineage?
00:02:00.180Next thing you know, now she's Pamela Anderson, Baywatch, all these other things that she's done.
00:02:03.840You know, what if you don't look like Pamela Anderson?
00:02:05.680What if you don't look like Adriana Lima from Victoria's Secret or Naomi Campbell, Cindy Crawford, Stephanie Seymour, Kate Moss, Claudia Schiffer, Christy Brinkley, Brad Pitt, Matthew McConaughey, Clooney, any of these names?
00:03:27.640All he wants to do is show math and show all these formulas.
00:03:30.320And kids are looking at him as an online tutor.
00:03:32.800And next thing you know, he becomes who he becomes.
00:03:35.140Or Robert Greene, the author of 40 Laws of Power, who is the modern day Plato or Socrates.
00:03:39.960Because he's teaching the way he's teaching.
00:03:41.320So if you spend more time focusing on the value you're providing to the world, more on the value you're increasing to the world, and the results you're bringing to the world, eventually people will know your face.
00:03:53.380And eventually you will make a name for yourself.
00:03:56.260But I suggest you focus more on providing value through having a big voice.
00:04:01.180And eventually from a small community, maybe you only have 17 subscribers on YouTube.