Episode 325： Who Deserves Your Time
Episode Stats
Words per Minute
222.18149
Summary
In this episode, we talk about who in your environment, place you work at, as a leader, who deserves your time and who doesn t. No matter who you are, you fall under one of the three different categories: Front Runner, Front Runner or Front Runner. And you can t be a facade busy wanting to get paid of an extremely busy person.
Transcript
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30 seconds, one time for the underdog, ignition sequence start, let me see you put em up, reach
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the sky, touch the stars up above, cause it's one time for the underdog, one time for the
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I'm Patrick Biddy with host of ITM and today we're going to talk about who in your environment,
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place you work at, as a leader, who deserves your time and who doesn't.
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Point number one, no matter who you are, you fall under one of these three different categories.
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You're either coming up as a new person, you could be a new real estate agent, new insurance
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guy, new digital marketer, new doctor, new dentist, new liquor store, new deli, but it's new in
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your community, no one knows you, you're coming up.
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People know you, if they see your face and name, that's a local real estate agent, that's
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a local dentist, that's a local doctor, that's a local liquor store, that's a deli store down
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the street, but you're a name, you're not the pay setter yet, you're a name.
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Front runner is, you're number one in your community, in your state, in your country,
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You're the lead dog in your industry, in your community, in your city, right?
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Having said that, a lot of times a person coming up wants the kind of respect of a front runner,
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So you'll hear things of people saying, well, I'm busy, I'm really busy.
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You'll hear this word, I'm really busy, I'm really busy.
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The word busy has three different categories in it.
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But no client wants to do business with a real estate agent that has a lot of time on their
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So people play this fake busy tactic that they play, which is fine if you're a newcomer
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coming up, but you can only do that for so long.
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Eventually, the goal is to actually become busy.
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When you are busy versus a facade busy, everybody feels the difference.
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You used to be on a phone call that would be 45 minutes.
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Now you're asking if we can make it 20 minutes.
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You used to normally write a very, very long email.
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Now it's a simpler email because you are now officially extremely busy.
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Maybe you're hiring a chief of staff, depending on what level you're at.
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Now coming up, name in the marketplace, front runner, facade busy, busy, extremely busy.
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Depending on those two, you can't be a facade busy wanting to get paid of an extremely busy person.
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You can't be coming up wanting to get paid of a front runner because you haven't earned that right in the marketplace yet.
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And the marketplace dictates what you're worth.
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So when you look at this, you today have to take a moment outside of the video and actually decide what you are worth in a marketplace.
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It's kind of like, I think my house is worth a million.
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This is why a lot of homes stay in a marketplace for two years.
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Because the owner thinks the house is worth a price that the market doesn't want to pay for.
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So you can say you're worth more, but no one's paying for it.
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No one's paying you as an attorney $400 an hour.
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Again, go back and figure out what you think you're worth based on market value, not what you would like to be, what you currently are worth.
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Then every time you do a task, put an hour next to it.
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You may sit there and say, yes, because long term I'm going to make XYZ return on this.
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You may sit there and say, no, why do I keep doing this?
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Then you also have to make a determination of what you're going to do to get to $100 an hour, $200 an hour, $500, $1,000, $50,000, and our $100,000, and our whatever it is, your marketplace, you dictate that.
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But eventually when you get here, the market says this is what you're worth.
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So now, that is you're looking at your time on what level you're at.
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You have three types of people that you need to spend time with.
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One is people above you who are way ahead of you.
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Let's just say you're making $1 million of your income.
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You spend time with somebody making $10 million, and they're seven years ahead of you where you are with your business.
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You need to be around them because they pull you up.
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And you're, oh my gosh, why do I think so small?
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See, we have so many other things we can do, right?
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Or an advisor, a mentor, a board, something like that.
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Then you have relationships that are at the same level as you.
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They give you sanity, and they give you peace of mind.
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Because you are not the only person that's struggling with your wife, your kids, and the business.
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You are not the only person that's struggling with your best person left you and became your competitor.
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You are not the only person that all of a sudden your board said, we're taking money back.
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You're not the only person that's going through it, and you're hearing other people at the same level as you, how they handled it.
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This is a way of you spending time with people that look up to you.
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It's like, oh my gosh, I can't believe I'm spending time with you.
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My life is worthy because other people want my time.
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Today, if you call my phone, there are 15 names.
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No matter what meeting I'm in, unless if my phone is off or I'm shooting a video or I'm sitting with an interview or I'm doing something that my phone's not next to me.
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Because the goal is to eventually get to a few friends, many acquaintances.
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Too many people, they're looking at this as a popularity contest.
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I am not trying to answer the phone to 600 people.
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I'm not trying to become, you know, best friends with everybody.
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The goal is to realize who is worthy of your time and who's not.
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So, few friends, many acquaintances, few business partners, many associates, few influencers,
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So, this leads me to the last thing to be thinking about.
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When you're newer coming up, you can't say, oh, I'm only going to focus on this project.
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You can't because you're the assistant, you're the front desk, you're the processor,
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You're doing so many different tasks when you're newer.
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So, a newer person may put 10% of their time into 10 different projects.
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And then you eventually graduate that a little bit and maybe it's going to be 20% of your
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time into five different areas because now you have staff, now you have supporting cast,
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The goal is to eventually get to a point where you're putting 90% of your time in the
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project that has the biggest upside that needs your attention and 10% into minutia.
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90% of your time into one project, 90% of your time into your main core team that has
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the biggest upside, 90% into your next leader that can run the company, that can replace
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Your 90% goes there, your 10% goes to everybody else.
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When you get to this point, believe it or not, growth is higher.
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We run an insurance company, been around for 10 years, okay?
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This year, 2019, we are growing faster than ever before and my attention is going to fewer
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Because I'm putting 90% into the project that has the highest upside, not 2020, 2020, 2020,
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I have to go fully into the project that gives me the biggest upside.
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Hence, we're a bigger company today and we're growing at a bigger percentage than ever before
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I know a lot of people will say, well, I don't know about this.
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How about the other person that needs your time and all this?
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I used to at one point, not anymore today, because the 90% that goes into that small group
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wants it more than everybody else and has the biggest return.
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So having said that, you got to process these three for yourself.
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Where are you at with the level you're currently at?
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Put that goal for yourself and do the math here.
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Second, who do you associate yourself the most with?
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And by the way, the other day I had a speaker that I hired to speak at one of our events,
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The lady says, oh, he's running a little bit late.
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You let him know the next time we schedule time, I need him to be on time.
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The next conference call we did, look what happened.
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Do you know I had my staff get on the call early to see what time he got on the call?
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Too many times people let those small things go here and there.
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You got to value your time when you're dealing with other people who don't know you yet, right?
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Who do you want to value your time with the 15 calls and last but not least, projects.
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And by the way, if you haven't already subscribed to Valuetainment on iTunes, please do so.
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And if you have any questions for me that you may have, you can always find me on Snapchat, Instagram, Facebook, or YouTube.
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And I actually do respond back when you snap me or send me a message on Instagram.