Episode 357： How To Master The Art Of Storytelling
Episode Stats
Words per Minute
215.28406
Summary
5 Types of Storytellers: Those who persuade, those who inspire. Those who launch revolutions and movements. Those that tap into your inner potential. And those who create anticipation and build a certain level of anticipation of what s about to happen.
Transcript
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30 seconds, one time for the underdog, ignition sequence start, let me see you put em up, reach
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the sky, touch the stars up above, cause it's one time for the underdog, one time for the
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I'm Patrick, made to be host of Value Team and today we're going to talk about how you
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You and I go to movies, we read books because we love stories.
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Now, when you think about history and you think about great storytellers, you think about
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Shakespeare, Homer, Martin Luther King, Lincoln, Eminem, Churchill, Clinton, Disney, Reagan,
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I used to read Word Up Magazine, Salt-N-Pepa and Heavy D up in the limousine.
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I used to read Word Up Magazine, Salt-N-Pepa and Heavy D up in the limousine.
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When Eminem's telling a story about Stan, when Bill Clinton is debating George Bush Sr.
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and somebody in the audience says, hey, President Bush, how does the debt affect your family?
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And he says, you don't think I'm affected by it?
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You don't think just because I'm a president, I'm not affected by it?
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And then Bill Clinton comes and says, tell me about your life.
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Let me tell you about the story, what we did in the state of Arkansas.
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I remember one time, I remember one time, I'm like, oh my gosh, I want to vote this.
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Doesn't mean he's smarter than George Bush Sr.'s.
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And in that situation, he won that debate because he told a story.
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So many times, we can win, and we can persuade, and we can get our point across if we simply
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Those who inspire, those who inspire pastors, coaches, leaders, somebody you watch, motivational
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speak, those who inspire, those who launch revolutions and movements, some positive, some negative,
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You know how somebody you talk to, and you sit across from them, you almost feel like
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they just went into your spirit, and they just went, and they shock you, and all of a
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sudden, you're like, man, I feel like I can take over the world.
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You know what I'm, you've experienced that before to know what I'm talking about.
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Those who manipulate, and these are con artists, but these are all storytellers.
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I'm not giving you just a good or, you know, all storytellers are perfect, but these are
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Now, the part about storytelling that's changed the game is, obviously in 1450, things changed
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when it was printing press, because before we would just talk a lot, and it was all about
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Then we started telling stories through writing.
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Obviously, the printing press made it where we can do mass distribution of storytelling.
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Then came, you know, the camera, so now a motion picture camera, and then TV came
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in 1925, and now we watch TV, and then radio, and today it's social media, blog, it's so,
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and by the way, if you look at anybody on social media, that's winning.
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If you look at anybody in Hollywood, that's winning.
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If you look at anybody that's a writer, that's winning, you will find somebody that's a great
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If you look at anybody in politics that ends up winning, I promise you'll find somebody
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that's better at telling stories than other people are.
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Like, you're like, oh my gosh, what's about to happen here?
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And I'm sitting, I'm like, what's about to happen?
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Now, I'm like, this guy, if you ever see the guy that produced the whole Hamilton show,
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There's a certain level of anticipation of a great storyteller.
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You know, hey, let me tell you about the story, son.
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So there was this one guy, and he goes in, and as he's going through this place and the
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forest, and all of a sudden, he heard a noise, but he didn't know what the noise was.
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So he kind of backed up a little because he was afraid.
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He didn't know what to do, but he felt curious.
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So he went there, and then all of a sudden, it's like, that's the surprise part.
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Like, just like you're telling stories to your kids sometimes, right?
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Like, I was telling a story earlier when I was talking about, I'm sitting in a car many,
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many years ago, a situation where my sister is sitting on the front right, and my dad's
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in the driver's seat, and we're in front of Video 2020, okay, in Glendale, off of Glendale.
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There's an IHOP over here, International House of Pancakes.
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Right across the street was Virgil's, and this is Glendale and Doran Street.
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And my sister and my dad are having a, I'm in the backseat.
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My sister and my dad are having a conversation.
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My dad says, you know, I'll help you get a car in Mazda 627.
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I'm just going through this whole, like, by the way, let me tell you how old I was.
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I was 15 years old, 14 years old, 25 years ago.
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And a lot of times when you're telling a story, sometimes people tell way too many details,
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but you've got to tell me enough story while I'm, like, there with you.
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I'm like, oh my gosh, I know exactly where he's at.
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Great storytellers know how to get the details out to you.
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Ebb and flow of your speech, the volume, like, knowing when to go up, when to come down.
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You know, sometimes people are trying to perfect this too much, and you'll see when it's an act.
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You just kind of kind of do it naturally, but eventually you'll kind of know timing-wise
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Involvement, if I'm somebody that's listening to you tell a great story.
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Like, if I hear a great storyteller, and I'll sit there, and I'll catch myself.
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Because it's a reflection of a great storyteller that's gotten my attention and my involvement
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Energy is very infectious, especially when somebody tells a story.
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And sometimes energy, people think you have to be hype and all this other stuff.
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They are very powerful storytellers where you feel their energy, but they're not here.
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Clinton's energy is a different energy, but it's high energy, right?
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Obama's energy is a high energy in his own way.
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Some people tell stories in different ways, but they have a certain energy that you feel
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Knowing when to drop this fact, and when to drop this, when to do this.
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There's a lot of timing things when you're telling stories.
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Number eight is painting a picture, imagination, visualization, imagine.
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These words that are used, that tap into our imagination.
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I remember Mari and I were having a conversation together today, and I told him, I said, you
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know, I don't like to cry when I give a speech.
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I get very upset on myself when I cry when I give a speech, because for me, it's almost
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like using it as a tactic, and I've spoken, I don't know how many thousands of times, because
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And I can tell you, I've cried five times, five times.
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I was telling the story, I said, three of the five times I cried was because of one person
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in my life, and I was telling them about this person that I'm going back with, right?
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I said, but when I think about this person, it produces a certain feeling for me that I
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go there, and when I feel it, the audience feels it, because you will know when somebody
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goes and taps into a certain feeling, everybody else feels it, but you've got to be able to
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You know, if in that moment you were upset, show me that you were upset.
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If in that moment you were joy, show me you were, if in that moment you were angry, if
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you were curious, if you were afraid, if you were insecure, if you were, show it to me.
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I want to know that what you're telling me, I can feel it as well.
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You've got to show the feelings when you're telling that.
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Your body language is, you know, hand movement, and eventually this becomes natural, but body
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language, bodies move in, and then 11 is climax.
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Very similar to many other aspects of our lives where there's a climax, like, oh my gosh,
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And by the way, here's the key of a great story.
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You hear a story, and you go and say, babe, did you hear about it?
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Did you know that Elton John's been sober for 28 years, and the guy that wrote the music
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for him was his best friend and never gave up on him while everybody gave up on him?
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The best stories in the world are the stories that are retold.
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So now you're watching this, you're saying, well, Pat, are you trying to teach me how to
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By the way, you know how to tell stories, so it's not like you don't know how to tell stories.
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You've got to get back and tap into that childlike side of yours.
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Start telling stories again like you always did.
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Listen, in life, there's a lot of things that you own that's you.
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When you go, it's the president's signature of Lincoln.
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You can buy it for $25,000 when he wrote a letter to his wife.
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This is a signature of Al Capone when he wrote the IRS, $40,000.
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It's an autograph of Babe Ruth, autograph of Mickey Mantle.
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And the way you live your life, that's a story that's told.
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Everything I'm telling you is how to tell stories.
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But out of all this stuff, I hope you realize, like, I can teach you this stuff with my eyes
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closed because I am enamored by people's stories.
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My first business I ever started was called the Story Builders.
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I have an email until today that has to do with the Story Builders because that's a business
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I'm all people telling me, why do you like people so much?
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If I sit next to you on a plane, I guarantee you, you're going to be speaking 80% of the
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If I sit, if somebody's interviewing me, within the middle of an interview, I sometimes catch
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myself interviewing the other person because I love stories.
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But you need to be fascinated by your own story.
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You need to go out there and make sure the world knows about your story because there's
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It's pretty emotional, by the way, if you really get deep and think about it.
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You got to make sure your story makes an impact.
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So now, last but not least, when stories are effective, moments of tension, when there's a lot
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of challenge, like today, we had a very difficult board meeting.
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In the middle of the board meeting, it was a very tough moment.
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Last night, very, very tough dinner that we had.
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And I really want you to empower this person to realize that life is bigger than this.
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And I hope they find their demons and all these things that they're going through.
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And my five-year-old Dylan, Dylan, such a, such a, and he says, Daddy, I want to say something.
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He says, dear God, I want to pray that my dad's friend who is struggling with, I'm not going
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And I am hoping God that one day he can find this and that, that, that, that.
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So one day he won't be like, et cetera, et cetera, et cetera.
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We sat there and we were telling stories all night that night.
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And these kids, every time I tell them stories, when something pops up, if I talk to them
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about drugs, alcohol, you know, marriage, relationship, exercise, friendship, bullying, toughness, respect.
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And they always remember the story and they retell it.
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Like stories when raising kids, coaching, leadership, development.
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Two, you making sure your signature, your story, your fingerprint makes a big impact in this world.
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And by the way, if you haven't already subscribed to Valuetainment on iTunes, please do so.
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And if you have any questions for me that you may have, you can always find me on Snapchat, Instagram, Facebook, or YouTube.
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And I actually do respond back when you snap me or send me a message on Instagram.