Valuetainment - Episode 357： How To Master The Art Of Storytelling

00:00:00.980 30 seconds, one time for the underdog, ignition sequence start, let me see you put em up, reach

00:00:09.240 the sky, touch the stars up above, cause it's one time for the underdog, one time for the

00:00:16.240 underdog.

00:00:17.200 I'm Patrick, made to be host of Value Team and today we're going to talk about how you

00:00:20.460 can master the art of storytelling.

00:00:22.440 We love stories, we love great stories.

00:00:23.980 You and I go to movies, we read books because we love stories.

00:00:26.400 Now, when you think about history and you think about great storytellers, you think about

00:00:30.160 Shakespeare, Homer, Martin Luther King, Lincoln, Eminem, Churchill, Clinton, Disney, Reagan,

00:00:35.480 Tupac, Biggie, it was all a dream.

00:00:38.360 I used to read Word Up Magazine, Salt-N-Pepa and Heavy D up in the limousine.

00:00:42.840 You're visualizing it, it was all a dream.

00:00:45.120 I used to read Word Up Magazine, Salt-N-Pepa and Heavy D up in the limousine.

00:00:48.860 That's a story you're reading, right?

00:00:51.100 When Eminem's telling a story about Stan, when Bill Clinton is debating George Bush Sr.

00:00:55.440 and somebody in the audience says, hey, President Bush, how does the debt affect your family?

00:01:00.080 How are you personally affected by it?

00:01:01.760 And he says, you don't think I'm affected by it?

00:01:03.480 You don't think just because I'm a president, I'm not affected by it?

00:01:06.120 And then Bill Clinton comes and says, tell me about your life.

00:01:08.980 Tell me about your work I'm going through.

00:01:10.420 Let me tell you about the story, what we did in the state of Arkansas.

00:01:12.940 I remember one time, I remember one time, I'm like, oh my gosh, I want to vote this.

00:01:16.660 Doesn't mean he's a better president.

00:01:18.100 Doesn't mean he's smarter than George Bush Sr.'s.

00:01:19.960 It just means he's better at telling stories.

00:01:21.280 And in that situation, he won that debate because he told a story.

00:01:25.900 So many times, we can win, and we can persuade, and we can get our point across if we simply

00:01:31.940 tell a story.

00:01:32.760 So let's get right into it.

00:01:33.680 Now, five types of storytellers.

00:01:35.620 Very simple.

00:01:36.520 Those who persuade, okay?

00:01:38.280 It could be in a lot of different places.

00:01:40.320 Those who inspire, those who inspire pastors, coaches, leaders, somebody you watch, motivational

00:01:47.200 speak, those who inspire, those who launch revolutions and movements, some positive, some negative,

00:01:52.940 those who tap into your inner potential.

00:01:54.880 You know how somebody you talk to, and you sit across from them, you almost feel like

00:01:58.260 they just went into your spirit, and they just went, and they shock you, and all of a

00:02:02.420 sudden, you're like, man, I feel like I can take over the world.

00:02:04.600 They tap into that inner you.

00:02:06.540 You know what I'm, you've experienced that before to know what I'm talking about.

00:02:10.200 Those who manipulate, and these are con artists, but these are all storytellers.

00:02:14.000 I'm not giving you just a good or, you know, all storytellers are perfect, but these are

00:02:18.120 five ways people tell stories.

00:02:19.720 Now, the part about storytelling that's changed the game is, obviously in 1450, things changed

00:02:25.600 when it was printing press, because before we would just talk a lot, and it was all about

00:02:29.520 conversations.

00:02:30.220 Then we started telling stories through writing.

00:02:33.180 Obviously, the printing press made it where we can do mass distribution of storytelling.

00:02:37.440 Then came, you know, the camera, so now a motion picture camera, and then TV came

00:02:42.400 in 1925, and now we watch TV, and then radio, and today it's social media, blog, it's so,

00:02:49.380 and by the way, if you look at anybody on social media, that's winning.

00:02:51.840 If you look at anybody in Hollywood, that's winning.

00:02:53.440 If you look at anybody that's a writer, that's winning, you will find somebody that's a great

00:02:57.260 storyteller.

00:02:57.620 If you look at anybody in politics that ends up winning, I promise you'll find somebody

00:03:01.240 that's better at telling stories than other people are.

00:03:02.960 It's storytelling, right?

00:03:04.140 Now, elements of a great storyteller.

00:03:05.920 Elements of a great storyteller.

00:03:07.940 I got a few points here for you.

00:03:09.780 Number one, they create anticipation.

00:03:12.640 Like, you're like, oh my gosh, what's about to happen here?

00:03:15.240 Like, I want to watch Hamilton, right?

00:03:16.920 And I'm sitting, I'm like, what's about to happen?

00:03:18.320 Now, I'm like, this guy, if you ever see the guy that produced the whole Hamilton show,

00:03:24.080 he's brilliant.

00:03:25.260 The way he gets so excited.

00:03:26.240 I mean, it's like, anticipation.

00:03:28.220 You're like, I want to see what happens here.

00:03:30.000 There's a certain level of anticipation of a great storyteller.

00:03:32.720 Building curiosity, surprise.

00:03:34.840 You know, hey, let me tell you about the story, son.

00:03:37.540 So there was this one guy, and he goes in, and as he's going through this place and the

00:03:42.280 forest, and all of a sudden, he heard a noise, but he didn't know what the noise was.

00:03:45.680 So he kind of backed up a little because he was afraid.

00:03:47.860 Then he came and he looked, and he was alone.

00:03:50.120 He didn't know what to do, but he felt curious.

00:03:52.400 So he went there, and then all of a sudden, it's like, that's the surprise part.

00:03:56.760 Like, just like you're telling stories to your kids sometimes, right?

00:03:59.840 Details.

00:04:00.280 The key is details.

00:04:01.480 Here's where I was at.

00:04:02.560 This is what the place looked like.

00:04:03.820 Like, I was telling a story earlier when I was talking about, I'm sitting in a car many,

00:04:08.420 many years ago, a situation where my sister is sitting on the front right, and my dad's

00:04:12.480 in the driver's seat, and we're in front of Video 2020, okay, in Glendale, off of Glendale.

00:04:18.040 There's an IHOP over here, International House of Pancakes.

00:04:21.020 There's a church over there.

00:04:23.240 Right across the street was Virgil's, and this is Glendale and Doran Street.

00:04:28.100 And we're in the car.

00:04:29.520 It's pouring.

00:04:30.660 It's absolutely pouring.

00:04:33.020 And my sister and my dad are having a, I'm in the backseat.

00:04:36.340 My sister and my dad are having a conversation.

00:04:37.960 My dad says, you know, I'll help you get a car in Mazda 627.

00:04:41.580 I'm just going through this whole, like, by the way, let me tell you how old I was.

00:04:46.240 I was 15 years old, 14 years old, 25 years ago.

00:04:49.340 But I remember the details, right?

00:04:50.780 Because stories are about the details.

00:04:52.940 And a lot of times when you're telling a story, sometimes people tell way too many details,

00:04:57.140 but you've got to tell me enough story while I'm, like, there with you.

00:04:59.340 I'm like, oh my gosh, I know exactly where he's at.

00:05:01.000 Great storytellers know how to get the details out to you.

00:05:03.060 Ebb and flow of your speech, the volume, like, knowing when to go up, when to come down.

00:05:08.300 You know, sometimes people are trying to perfect this too much, and you'll see when it's an act.

00:05:11.420 You just kind of kind of do it naturally, but eventually you'll kind of know timing-wise

00:05:14.840 what places to take up and down.

00:05:17.120 Involvement, if I'm somebody that's listening to you tell a great story.

00:05:20.240 Great storytellers typically get me engaged.

00:05:22.700 I'm in there.

00:05:23.380 I'm involved.

00:05:23.980 I'm like, yeah, I understand.

00:05:25.300 I know what you're talking about.

00:05:26.560 I'm involved with your great story.

00:05:28.080 Like, if I hear a great storyteller, and I'll sit there, and I'll catch myself.

00:05:33.280 I'm like, yeah, yeah, ha, that's right.

00:05:36.020 I'm involved.

00:05:36.900 I'm engaged.

00:05:37.560 I'm in it.

00:05:37.960 Because it's a reflection of a great storyteller that's gotten my attention and my involvement

00:05:41.860 within the story.

00:05:43.220 Energy.

00:05:43.660 Energy is very infectious, especially when somebody tells a story.

00:05:46.480 And sometimes energy, people think you have to be hype and all this other stuff.

00:05:50.520 They are very powerful storytellers where you feel their energy, but they're not here.

00:05:56.300 Clinton's energy is a different energy, but it's high energy, right?

00:06:00.560 Obama's energy is a high energy in his own way.

00:06:02.960 Some people tell stories in different ways, but they have a certain energy that you feel

00:06:05.920 timing.

00:06:06.900 Knowing when to drop this fact, and when to drop this, when to do this.

00:06:10.520 There's a lot of timing things when you're telling stories.

00:06:12.440 Number eight is painting a picture, imagination, visualization, imagine.

00:06:16.440 I want you to think about this.

00:06:17.540 I want you to visualize this.

00:06:18.300 I want you to think about one day, what if?

00:06:19.920 These words that are used, that tap into our imagination.

00:06:23.740 Nine, show feelings.

00:06:25.500 I remember Mari and I were having a conversation together today, and I told him, I said, you

00:06:30.220 know, I don't like to cry when I give a speech.

00:06:33.640 I get very upset on myself when I cry when I give a speech, because for me, it's almost

00:06:38.860 like using it as a tactic, and I've spoken, I don't know how many thousands of times, because

00:06:44.460 I speak regularly to audiences, right?

00:06:47.100 And I can tell you, I've cried five times, five times.

00:06:49.220 I was telling the story, I said, three of the five times I cried was because of one person

00:06:53.080 in my life, and I was telling them about this person that I'm going back with, right?

00:06:57.440 I said, but when I think about this person, it produces a certain feeling for me that I

00:07:02.820 go there, and when I feel it, the audience feels it, because you will know when somebody

00:07:08.980 goes and taps into a certain feeling, everybody else feels it, but you've got to be able to

00:07:12.080 use your feelings.

00:07:13.280 You know, if in that moment you were upset, show me that you were upset.

00:07:16.760 If in that moment you were joy, show me you were, if in that moment you were angry, if

00:07:21.220 you were curious, if you were afraid, if you were insecure, if you were, show it to me.

00:07:25.900 I want to feel it.

00:07:26.580 I want to know that what you're telling me, I can feel it as well.

00:07:29.180 You can't act that part.

00:07:30.020 I want to know about it.

00:07:30.820 You've got to show the feelings when you're telling that.

00:07:32.540 Number 10, body language.

00:07:34.100 Your body language is, you know, hand movement, and eventually this becomes natural, but body

00:07:38.760 language, bodies move in, and then 11 is climax.

00:07:42.400 Very similar to many other aspects of our lives where there's a climax, like, oh my gosh,

00:07:46.240 that was amazing.

00:07:47.340 The end of the story's got to have a climax.

00:07:48.960 Oh my gosh, what a story.

00:07:51.680 Are you kidding me?

00:07:52.740 What a story.

00:07:53.720 And by the way, here's the key of a great story.

00:07:55.900 A great story is one that's retold.

00:08:00.000 A great story is one that's retold.

00:08:02.720 Here's what happens.

00:08:03.780 You hear a story, and you go and say, babe, did you hear about it?

00:08:07.300 Let me tell you what I heard today.

00:08:09.180 Oh my gosh, let me tell you the story.

00:08:11.880 It's un...

00:08:12.880 Did you know that Elton John's been sober for 28 years, and the guy that wrote the music

00:08:20.100 for him was his best friend and never gave up on him while everybody gave up on him?

00:08:24.760 Did you know this, babe?

00:08:26.920 That's crazy.

00:08:28.420 I can't even believe it.

00:08:29.980 The best stories in the world are the stories that are retold.

00:08:32.920 So now you're watching this, you're saying, well, Pat, are you trying to teach me how to

00:08:35.820 tell a story?

00:08:36.320 You're talking about my story.

00:08:37.480 Two components here to this episode.

00:08:39.600 Number one, teaching you how to tell stories.

00:08:41.280 By the way, you know how to tell stories, so it's not like you don't know how to tell stories.

00:08:44.020 Since we've been kids, we love stories.

00:08:45.480 You love stories.

00:08:46.180 You know how to tell stories.

00:08:46.980 We've been telling stories.

00:08:48.280 Well, we've become too illogical.

00:08:49.300 You've got to get back and tap into that childlike side of yours.

00:08:51.480 Start telling stories again like you always did.

00:08:54.200 Here's why.

00:08:54.960 One, storytelling.

00:08:56.020 Two, your story.

00:08:57.080 Listen, in life, there's a lot of things that you own that's you.

00:09:00.480 You.

00:09:00.840 That's you.

00:09:01.440 That's your identity.

00:09:03.080 This is all you.

00:09:04.560 There's a lot of things that people own.

00:09:06.760 There's a lot of things that people own.

00:09:09.380 We own cars.

00:09:10.360 We own all these other things.

00:09:11.580 We live in a house.

00:09:12.800 We sell it to somebody else.

00:09:13.820 We own a car.

00:09:15.140 We sell it to somebody else.

00:09:16.380 But there's a few things that's yours.

00:09:18.460 One, your signature.

00:09:20.000 You sign.

00:09:20.940 It's your signature.

00:09:22.180 That's why it's got so much value.

00:09:23.260 When you go, it's the president's signature of Lincoln.

00:09:25.380 You can buy it for $25,000 when he wrote a letter to his wife.

00:09:28.980 This is a signature of Al Capone when he wrote the IRS, $40,000.

00:09:33.800 This is a signature.

00:09:34.860 It's an autograph of Babe Ruth, autograph of Mickey Mantle.

00:09:37.220 Look at this over here.

00:09:38.680 Because it's so valuable.

00:09:40.160 It's yours.

00:09:41.420 Signature.

00:09:41.880 It's yours.

00:09:42.180 You can do it with your eyes closed.

00:09:43.180 You don't have to open your eyes.

00:09:44.620 It's your signature, right?

00:09:46.280 This, fingerprint.

00:09:47.800 Ready?

00:09:48.380 Fingerprint.

00:09:49.040 You know what the other one is?

00:09:50.380 Your story.

00:09:51.240 Your story.

00:09:52.020 It's the best thing.

00:09:53.000 It's your story.

00:09:53.800 You own it.

00:09:54.480 It's your fingerprint.

00:09:55.220 It's your signature.

00:09:56.000 Your story.

00:09:57.720 And the way you live your life, that's a story that's told.

00:10:00.340 Everything I'm telling you is how to tell stories.

00:10:02.500 But out of all this stuff, I hope you realize, like, I can teach you this stuff with my eyes

00:10:05.980 closed because I am enamored by people's stories.

00:10:09.760 I used to run a stuff.

00:10:11.080 My first business I ever started was called the Story Builders.

00:10:13.720 I have an email until today that has to do with the Story Builders because that's a business

00:10:17.180 I started many years ago.

00:10:18.920 I mean, stories absolutely move me.

00:10:21.400 I'm all people telling me, why do you like people so much?

00:10:23.620 I love people.

00:10:24.260 If I sit next to you on a plane, I guarantee you, you're going to be speaking 80% of the

00:10:27.820 time.

00:10:28.080 I'm going to be asking questions.

00:10:29.480 I love stories.

00:10:30.100 I can't help myself.

00:10:30.940 If I sit, if somebody's interviewing me, within the middle of an interview, I sometimes catch

00:10:35.340 myself interviewing the other person because I love stories.

00:10:38.400 I am fascinated by your story.

00:10:40.240 I'm fascinated by people's stories.

00:10:41.860 But you need to be fascinated by your own story.

00:10:44.580 You need to go out there and make sure the world knows about your story because there's

00:10:46.620 only one of you.

00:10:47.660 Only one.

00:10:48.160 It's pretty emotional, by the way, if you really get deep and think about it.

00:10:50.260 It's only one of you.

00:10:51.020 You got to make sure your story makes an impact.

00:10:52.320 So now, last but not least, when stories are effective, moments of tension, when there's a lot

00:10:58.200 of challenge, like today, we had a very difficult board meeting.

00:11:01.420 In the middle of the board meeting, it was a very tough moment.

00:11:04.500 Last night, very, very tough dinner that we had.

00:11:07.180 And it was a very tough moment of tension.

00:11:08.900 And I brought up something.

00:11:10.240 And I told a story.

00:11:11.220 And we went through it.

00:11:12.500 And I was like, oh, okay.

00:11:13.580 You know, it's pretty interesting.

00:11:14.700 And then today is another story.

00:11:16.400 You know, here's where we go.

00:11:17.020 Okay, fine.

00:11:17.880 Okay, we can get through this.

00:11:19.140 No problem.

00:11:19.640 This is what I expect.

00:11:20.340 This is what I want to see.

00:11:21.360 Okay, we can work around this.

00:11:22.860 But it was due to a story being told.

00:11:25.240 It's like, okay, this is safe.

00:11:26.720 It's safe.

00:11:27.560 Moments of tension, tell a story.

00:11:29.400 When nothing else works, tell a story.

00:11:32.820 Validating your point when selling.

00:11:34.740 Raising kids.

00:11:35.780 Tell a story.

00:11:36.220 I tell my kids stories all the time.

00:11:38.620 The other night, I was telling my kids.

00:11:41.680 I pulled them aside.

00:11:42.400 I said, guys, I want to pray tonight.

00:11:44.420 And I need you to pray with me.

00:11:46.140 And my seven- and my five-year-old, is that?

00:11:47.560 Is everything okay?

00:11:48.100 I said, yes.

00:11:48.420 I got to pray for somebody.

00:11:50.840 So I get on my knees.

00:11:52.180 And I start praying.

00:11:53.600 And I said, look, there's that.

00:11:55.320 God, somebody.

00:11:56.000 My life is really struggling.

00:11:58.720 And they're going through really tough times.

00:12:00.100 And I'm having a tough time with this.

00:12:01.640 And I don't know how to handle this.

00:12:03.640 And I need your help.

00:12:04.920 And I really want you to empower this person to realize that life is bigger than this.

00:12:08.060 And I hope they find their demons and all these things that they're going through.

00:12:10.460 Right?

00:12:11.600 And I asked my kids.

00:12:12.520 Either one of you guys want to pray?

00:12:13.340 And my five-year-old Dylan, Dylan, such a, such a, and he says, Daddy, I want to say something.

00:12:18.740 I said, what do you want to say, Dylan?

00:12:20.060 He says, dear God, I want to pray that my dad's friend who is struggling with, I'm not going

00:12:28.720 to say the word, this thing.

00:12:30.320 And I am hoping God that one day he can find this and that, that, that, that.

00:12:35.180 So one day he won't be like, et cetera, et cetera, et cetera.

00:12:37.700 And I'm just sitting next to this kid.

00:12:38.960 I'm like, flipping kid, man.

00:12:40.800 You know, he got my heart immediately.

00:12:42.240 But what's the moral of the story?

00:12:43.580 We sat there and we were telling stories all night that night.

00:12:46.520 And these kids, every time I tell them stories, when something pops up, if I talk to them

00:12:52.140 about drugs, alcohol, you know, marriage, relationship, exercise, friendship, bullying, toughness, respect.

00:12:58.760 It's always a story base.

00:13:00.200 And they always remember the story and they retell it.

00:13:03.360 And they tell it to me.

00:13:04.300 They tell it to mom.

00:13:05.460 They tell it to their grandpa.

00:13:06.580 They tell it to their nanny.

00:13:07.560 They tell it to their sister.

00:13:08.580 They tell it to their friends.

00:13:09.740 They tell it to their teacher.

00:13:10.680 And it always comes back.

00:13:11.640 Like stories when raising kids, coaching, leadership, development.

00:13:14.480 All of this stuff is around storytelling.

00:13:17.760 So purpose of this video, two sides.

00:13:20.520 One, you're learning how to tell stories.

00:13:22.720 Two, you making sure your signature, your story, your fingerprint makes a big impact in this world.

00:13:29.560 Thanks, everybody, for listening.

00:13:30.840 And by the way, if you haven't already subscribed to Valuetainment on iTunes, please do so.

00:13:35.360 Give us a five-star.

00:13:36.740 Write a review if you haven't already.

00:13:38.200 And if you have any questions for me that you may have, you can always find me on Snapchat, Instagram, Facebook, or YouTube.

00:13:44.380 Just search my name, Patrick VidDavid.

00:13:46.300 And I actually do respond back when you snap me or send me a message on Instagram.

00:13:51.280 With that being said, have a great day today.

00:13:53.020 Take care, everybody.

00:13:53.740 Bye-bye.

00:13:53.980 Bye-bye.

00:13:54.020 Bye-bye.

00:13:54.860 Bye-bye.

00:13:55.000 Bye-bye.

00:13:55.160 Bye-bye.

00:13:59.560 Bye-bye.

00:14:11.540 Bye-bye.

00:14:18.280 Bye-bye.

00:14:19.220 Bye-bye.

00:14:19.640 Bye-bye.

00:14:20.160 Bye-bye.

00:14:20.700 Bye-bye.

00:14:22.080 Bye-bye.

00:14:22.680 Bye-bye.

00:14:22.840 Bye-bye.

Valuetainment - August 19, 2019

Episode 357： How To Master The Art Of Storytelling

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