Valuetainment - August 26, 2019


Episode 360： Why Google Paid Apple $9 Billion


Episode Stats

Length

2 minutes

Words per Minute

191.66273

Word Count

541

Sentence Count

51

Misogynist Sentences

1


Summary

Last year, Google cut a check to Apple for $9 billion. Now you may ask why? Did they buy a company? Did they start a company together? Nope. Very simple. Google realized that this is where I got to go to get my customer to keep using me. And what do I need to do to increase my subscribership and distribution?


Transcript

00:00:00.400 30 seconds. One time for the underdog. Ignition sequence start.
00:00:06.980 Let me see you put them up. Reach the sky, turn the stars up above.
00:00:11.100 Cause it's one time for the underdog. One time for the underdog.
00:00:17.340 I'm going to give you two stats in today's video that has to do with the relationship of Apple and Google.
00:00:21.880 And while you're listening to these stats, I want you to ask yourself how this content applies to you and your business and what you do for a living.
00:00:30.000 Let's get right into it. Last year, Google cut a check to Apple for $9 billion.
00:00:36.060 Let me say this one more time. Last year, Google cut a check to Apple for $9 billion.
00:00:41.600 Now you may ask why? Did they buy a company? Did they buy iPhones, iPads? Did they start a company together?
00:00:47.960 Nope. Very simple. Google cut a check to Apple last year for $9 billion just to be the number one search engine on their iPhones on Safari.
00:00:56.320 That's the only reason. And by the way, they're projected to pay $12 billion in 2019.
00:01:01.300 $9 billion just to be the main search engine on iPhone.
00:01:05.000 Some of you guys may say that's crazy. Not really. Here's why.
00:01:10.060 iPhone has 101.9 million iPhone users in America.
00:01:16.160 Let me say this one more time. 101.9 million iPhone users in America.
00:01:19.940 So it's basic math. Google is sitting there saying,
00:01:22.140 Of course, I'm going to pay $9 billion to have that. So when you're listening to the same path,
00:01:26.440 how does this apply to my business? Very simple.
00:01:28.600 Whatever product you sell, whatever business you market, whatever service you market,
00:01:32.440 where do those customers spend the most time?
00:01:35.180 You've got to figure out a way to be in front of their faces all the time.
00:01:38.060 No matter what that may be. Google realized,
00:01:40.120 this is where I got to go to get my customer to keep using me so I stay number one search engine in the world.
00:01:44.840 And number two, what do you need to do to increase your subscribership, your users, your distribution,
00:01:51.940 so one day somebody cuts you a big check or you get high revenues every year
00:01:56.020 because you have 101.9 million users.
00:01:59.120 So someone says, hey, maybe I need to cut you $9 billion because your users need to see what product they have to offer.
00:02:05.820 This is a very simple game.
00:02:07.380 Number one, figure out where your customers are. Go there.
00:02:11.000 Number two, create a massive distribution channel, services, subscribers,
00:02:17.800 so people say, I need to do business with you.
00:02:20.760 Both ways increases the value of your business.
00:02:23.480 Hope you have a killer week this week.
00:02:24.840 Thanks, everybody, for listening.
00:02:26.220 And by the way, if you haven't already subscribed to Valuetainment on iTunes, please do so.
00:02:30.820 Give us a five-star. Write a review if you haven't already.
00:02:33.720 And if you have any questions for me that you may have,
00:02:35.900 you can always find me on Snapchat, Instagram, Facebook, or YouTube.
00:02:39.620 Just search my name, Patrick MidDavid,
00:02:41.660 and I actually do respond back when you snap me or send me a message on Instagram.
00:02:46.660 With that being said, have a great day today.
00:02:48.380 Take care, everybody. Bye-bye.