Episode 379： 10 Enemies Of Success
Episode Stats
Words per Minute
211.02774
Summary
In this episode, Pat talks about the 10 enemies of success and how to deal with them. 1. Judging a business based on a great year 2. Building a business on quick fix campaigns 3. Flattery 4. Focus on relationships, not numbers 5. One time for the underdog
Transcript
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30 seconds. One time for the underdog. Ignition sequence start.
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Let me see you put them up. Reach the sky, turn the stars up above.
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Cause it's one time for the underdog. One time for the underdog.
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I'm Patrick Bidim, your host of ITIM, and in today's episode I'm going to talk to you about the 10 enemies of success.
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Point number one, judging a business based on a great year.
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A lot of times people say, Pat, we're blowing up. Did you see what we did last year?
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Show me your numbers. Well, in 2014 we did $500,000. Then we went to a million. Then million one.
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Then we dropped a little bit, but we went up last year. And we went up to $4 million.
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We're absolutely killing it. So, on the outside, everything looks good.
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Then you open up the engine. You start looking at the numbers. It's one big sale.
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Or it's one big customer. It's one big account that made them spike up.
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So, I've experienced this with my business. By the way, this also applied to a bad year.
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Or a great year. You can't, you know, judge your business based on one bad year or one great year.
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My rule is very simple. If you grew 100% this year, and you do that three years in a row of 100%,
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If you grew by 100% this year, next year is 10%, the following year is 5%, you never did 100%.
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It's the rule of three. If you do a number three years in a row, it becomes real.
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Point number two, building your business based on quick fix campaigns rather than strong principles.
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There are a lot of businesses that are like, we got a new sale going on.
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We got a sale going on. We got a sale going on.
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But in the next five minutes, just for you, because we like you, even though we've never met you before, only $99.
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You got to take out your credit card, five minutes, $459, $458.
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Sign up today, and then you go to another website, you come back, it's the same exact, five minutes, $459.
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It works with certain people, but that's not a real business to build on.
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I suggest building on real business philosophies, which we'll get to here in a minute,
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that builds you real business regardless of a sale, regardless of a market crash,
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regardless of a recession, regardless of any of that stuff,
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because you have the right philosophies in place.
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Nothing's worse than everybody telling you how amazing you are, and you believe in it.
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I have a very simple philosophy when it comes down to flattery.
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If it's not my wife, who knows all my flaws, she's seen me in my worst places.
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If it isn't the people that I've been working with for years, who know everything about us.
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If it isn't the people in my immediate family whom I trust, the compliments generally comes
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When you guys say, Pat, you're so amazing, it goes boom, boom, boom, boom, boom, boom.
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Because you don't know every aspect of my business and my life.
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But if my board says, I can't believe what's happened with the business, Pat, the last decision
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we made, that was great, and I think you took the right lead on it.
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Everybody telling you this, then what happens, you go home like this.
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Because flattery fooled you into thinking you are God and you are not God.
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So flattery hurts all the other relationships around you if you let it get to your head.
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Then your office gets further and further and further and further away from everybody.
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Then you no longer come and shake hands and talk to people.
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Your customers, your employees, your salespeople, your vendors, your partners, they no longer
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You're on an island of your own because you're so important.
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And then all of a sudden, you are irrelevant because no one knows who you are.
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And I know a lot of books out there, a lot of books out there that tell you, well, you
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But I don't tell you to disappear from your employees, from your customers, from your vendors,
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If you're going to disappear from people, disappear from your critics, disappear from
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your haters, disappear from your prior friends or family members that said you'll never make
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it, then show up five years later saying, Merry Christmas.
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Without you saying anything, everybody already knows what you've been doing.
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But in a business world, isolation can hurt you tremendously.
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It's a big enemy if you isolate yourself from everybody.
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Today, we're talking about a new leadership principle we're going to be teaching to a certain
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group of our guys that they're going to go take this course.
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There's four different types of leaders when it comes down to coaching.
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There's doers, there's talkers, there's controllers, and there's supporters, right?
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Controllers typically want so much control of everything because no one can do it as
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There's so much about perfection that no one around them becomes leaders because no one
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around them can ever be as good as you because they never give up too much.
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You don't see a lot of leaders being around them.
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Sometimes if you're a controller, you know your personality, you got to kind of start empowering
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and not seeking perfection, just progress, seeing your guys getting better, and then
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all of a sudden one day you look around and say, oh my gosh, look at the amount of leaders
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Sometimes you're going and you're building your business and you think you're doing good,
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but your numbers actually don't look that good.
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But you don't want to sit down and look at the results of your philosophy because it's
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So when you sit back down, this was 2013 for me.
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One of the metrics, I was only looking at the metrics that was positive.
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The one metric I didn't want to look at was the most important metric and that one wasn't
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And one day I'm like, Pat, when are you going to start being really honest with yourself
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This is not, it's not growing the way you think it is growing.
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Everybody's like, oh my gosh, we're going to talk about that?
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Because when I'm putting a product from here and it's going through the assembly line, the
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final product that's coming through is not a great product.
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But because I'm too afraid of upgrading my philosophy and looking at it, I stay the same
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In order to exponentially grow and have a lot of success for yourself.
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You need to constantly work on upgrading your success and setting aside your ego because
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So if your mind, if my mind is 78% and you're at 99%, you're not thinking about your personal
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life because you've got that stuff under control, you have an edge over me because my brain
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So when your brain is more focused, you make better decisions.
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People are willing to tell you some areas that I need to improve as a company because
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And people are like, oh my gosh, I just don't want to talk to them.
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And then all of a sudden, this small problem becomes a bigger problem.
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If this is an issue, you've got to do whatever you can.
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And they say, Pat, we simply want to talk to you because we need some counsel on growing
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I said, before we talk about the business, how are you guys doing?
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Then all of a sudden, he says, why don't you go?
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Honestly, thousands of meetings like this when I'm sitting with people in these kinds of
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She says to me, Pat, we haven't had sex for six months.
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Well, it's just, you know, it's just we can't get along anymore.
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I said, do you realize one of the most healthiest things you can do for your marriage is to
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It's like all the medicine, drinking green juice or tofu and all this nonsense, none
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of that comes close to as good sexes for marriage, husband and wife having sex.
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It's the best Tylenol, the best Advil, the best pain reliever, the best Prozac, the best
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whatever medicine you're taking is you and your wife having sex.
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It's a little bit awkward, but we addressed it.
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Every possible record in their business, they broke and they went six months without sex.
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Mid fifties, late fifties, he didn't need like a Viagra shoe, just that we're not having
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Then it grew and it exploded, not by a little bit.
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So once we addressed this, then we talked about business and everything started getting
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Number eight, compromising non-negotiables for short-term gain.
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When I'm starting my business, initially, a big bank came up to me and they were telling
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me, Pat, if you introduce this product, none of your people need to know.
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He says, they don't need to know we're doing this for you, but on the side, we'll pay you
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And I said, look, it's just not part of my principles.
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He says, but you mean to tell me you're saying $1.2 million, you're saying no to $1.2 million
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We're giving it to you per year, $100,000 per month.
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I said, listen, here's what you got to realize.
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The biggest thing for me, if you do business with me, is my principles that are non-negotiables.
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I said, I'm not going to get married unless of these three things.
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I said, friendship, business, association, investment, everything has three non-negotiables.
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Then the guy says, you're seriously going to say no?
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They're trying to make a million dollars a year.
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I'm not trying to make a million dollars a year.
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There's no limit on how much money you can make.
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If a million dollars is a lot to that guy, you're talking to the wrong guy, because this guy's
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The other guys are out of business because they chased the commission on the side.
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Everybody found out nobody trusted them anymore.
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Myself, anybody I've seen, anyone I work with, if there's ever been a certain level of losing
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Certain things you don't have any control over.
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But it's very critical for you to pay attention to because there is, enemy of success has to
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You can no longer just say, it's not a big deal.
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A lot of people become rich and they're overweight and all this.
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And last but not least, speaking the same language to everybody.
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I don't speak to my seven-year-old the same way I speak to my five-year-old the same way
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I speak a different language to my nanny, then to my wife, then to my father, then to my employees,
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then to my directors, then to my executives, then to my vice presidents, then to carriers,
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then to investors, then to my board, then to enemies, then to media, then to family,
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Now, this doesn't mean that I'm a different person here than I am here and I'm acting all
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Maybe in this language, it's a technical language.
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I'm going to take my technical language to a higher level because everybody in that room
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Maybe in this community, I'm talking to a lower level.
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You're talking, you know, with things that matter to them.
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It's not necessarily you're talking to a community that wants to know about numbers.
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Today, I just did a big conversation with somebody.
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And the conversation went from husband to wife to all of a sudden, we went a complete
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You know, and the conversation was, you know, they're based out of West Coast, big business
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If you speak the same language to every audience, you're going to lose people.
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When you feel like you can talk to your employees, your sales, your executive, your investors,
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You have to take a moment back and say, who's my audience?
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And you don't tell your three-year-old to learn calculus formulas or pre-calculus.
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It's basic, but sometimes we all forget about it.
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What is the language I need to speak in this meeting?
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These are 10 of the enemies that's going to be an enemy of success for you as an entrepreneur.
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And by the way, if you haven't already subscribed to Valuetainment on iTunes, please do so.
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And if you have any questions for me that you may have, you can always find me on Snapchat,
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And I actually do respond back when you snap me or send me a message on Instagram.