Valuetainment - Episode 400： Can The Rock Save Bodybuilding And Mr. Olympia？

00:00:00.000 30 seconds. One time for the underdog. Ignition sequence start. Let me see you put them up. Reach the sky, touch the stars up above. Cause it's one time for the underdog. One time for the underdog.

00:00:17.300 I'm Patrick Medevi, host of ITIM. And today we're going to talk about how Dwayne Johnson and Danny Garcia can potentially save a dying brand of Mr. Olympia.

00:00:27.100 So let's get right into it. The first thing I want to ask you is the following. Here's what the question is. Ready?

00:00:31.500 Would Arnold Schwarzenegg, with this King Kong personality who is in Hollywood, movie star, Mary Zack Kennedy, is worth a few hundred million dollars,

00:00:41.320 would he be who he is today without the brand of Mr. Olympia and him winning over Joe Weider?

00:00:49.060 Would he become the same person that he is today? Your answer may be, there's no way in the world.

00:00:53.240 He won Mr. Olympia. Then everybody said, look at this guy's physique. Then Joe Weider put him into Hollywood and he became a star, right?

00:00:59.780 So let's go and look at his rise to the top and what formula he used. Very simple. First he comes to the U.S.

00:01:06.220 Then he wins Mr. Olympia. Then he becomes a face of bodybuilding. Then he wins over Joe Weider.

00:01:11.620 This is why it's written here, who replaced Joe Weider? He wins over Joe Weider.

00:01:16.480 Joe Weider's a magnetic personality, big personality, a visionary, charming, charismatic.

00:01:22.140 Hollywood, all the stars in Hollywood wanted to become bodybuilders and have nice physique. 0.85

00:01:26.940 And Steve Reeves, and look at the physique he had.

00:01:29.660 And oh my gosh, I won over Joe Weider.

00:01:31.860 The moment Arnold won over Joe Weider, Joe all of a sudden opened up his contacts to him.

00:01:36.540 So Arnold, through Joe's contact, said, I'm going to go into his contacts in Hollywood and see what I can do.

00:01:42.340 So he kept working his ass off. He became a good Mr. Olympia citizen.

00:01:46.400 Hey, Joe Weider, Mr. Olympia is great. I'm so proud to represent the brand.

00:01:50.680 Then he started doing movies. Then he married a Kennedy. Then he starts businesses.

00:01:55.440 Then he goes into politics. He makes hundreds of millions of dollars and will leave a massive legacy behind.

00:02:02.680 Not just in the bodybuilding world, but period. A massive legacy behind in U.S., in bodybuilding, in Hollywood, in politics.

00:02:09.880 He's going to be remembered hundreds of years from now. Not right?

00:02:13.180 That's the formula that Arnold used. Now, what is today's formula?

00:02:16.340 Number one, build a massive social media brand.

00:02:18.760 Now, keep this in mind. Any of these things I'm talking about, this doesn't apply to everybody.

00:02:23.980 This applies if you have a physique, if you're willing to pay the price,

00:02:27.920 if you're willing to go through the things you need to do to win Mr. Olympia.

00:02:30.700 At least be one of those guys that wants to compete.

00:02:33.160 Is it worth you putting your body through what you need to put through to win a Mr. Olympia?

00:02:38.720 So, number one, build your social media following.

00:02:41.180 I've got a million and two followers on Instagram.

00:02:43.400 I've got three million followers on Facebook.

00:02:45.440 You've got a great physique. People are following you.

00:02:47.060 Number two, come to the States and win Mr. Olympia.

00:02:49.940 If you win once, they'll say, well, you've got to win a few more.

00:02:52.460 They'll win three more.

00:02:53.660 If you win four, they'll say, well, you've got to win four more.

00:02:56.000 Then go win four more.

00:02:57.400 Then you marry a Jones. You don't marry a Kennedy, right? 0.85

00:03:00.360 Then contacts. Whose contacts are you buying?

00:03:02.600 Who is today's Joe Weider?

00:03:04.260 Who is really building their brand where they are connected to Hollywood?

00:03:07.260 So, where are you going to go into?

00:03:09.480 Do you have to do all the work yourself?

00:03:11.220 He didn't do all the work himself.

00:03:12.660 He paid a price.

00:03:13.800 But he got close to this guy.

00:03:15.060 Remember, the Joe Weider of Mr. Olympia in basketball would be a guy like Jerry Buss.

00:03:19.320 Magic Johnson won his contacts and he went in.

00:03:21.920 There's a very big factor here that a lot of people don't think about.

00:03:25.820 So, who is that Joe Weider today?

00:03:28.080 So, there is no contacts.

00:03:29.420 Then what do you do?

00:03:30.340 Maybe you start a supplement company, right?

00:03:32.160 In starting a supplement company, so many people have started and it's not like the ingredients

00:03:36.660 are massively different, like you found something special.

00:03:39.800 But you white label a brand and you have a loyal following and you start a supplement company.

00:03:44.300 Then you start doing some surgeries, maybe to your bones, maybe to your knees because

00:03:48.080 you've done so much squats, maybe to your stomach, maybe all of these surgeries that you're

00:03:52.620 doing to try to recover from.

00:03:54.240 Then you only leave a legacy behind in the bodybuilding world.

00:03:57.240 So, what ends up happening is they become expensive, glorified trainers, training other people

00:04:02.220 that want to be Mr. Olympians to follow this formula and they start a podcast.

00:04:05.800 Does that sound like a formula you want to put your body through and to follow?

00:04:09.900 Are you okay with this, right?

00:04:11.580 Now, a lot of people watching this, they're going to say, well, Pat, Arnold wanted to go

00:04:14.960 into a bodybuilding, you know, Hollywood.

00:04:16.660 Arnold wanted to do that.

00:04:17.860 There's a lot of people that wanted to follow that formula.

00:04:20.440 But you need a contact.

00:04:23.080 You need to win over a person like this.

00:04:25.600 Yet, this is very, very critical, right?

00:04:27.820 Let's continue.

00:04:28.780 Okay, so now, say Mr. Olympia brand is watching this and they're saying, I hope nobody else

00:04:33.260 sees this because what if other bodybuilders watch this?

00:04:36.740 What if guys that are competing for Mr. Olympia watch this?

00:04:39.200 Well, here's an alternative.

00:04:40.440 What if this were to happen?

00:04:42.820 What if Dwayne Johnson and Danny Garcia were to take over Mr. Olympia?

00:04:47.780 What if they were?

00:04:48.680 What if they took over Mr. Olympia?

00:04:50.680 And they both love bodybuilding.

00:04:53.720 There's a passion for it.

00:04:55.020 It's not a business.

00:04:56.720 It's a passion.

00:04:58.140 Then a business.

00:04:59.420 Not a business to just make money and let me take over for a weeder. 0.98

00:05:03.460 There's nothing worse than somebody replacing where the passion isn't at the level of the

00:05:07.680 guy that started it.

00:05:08.880 There's got to be a passion for the vision.

00:05:11.240 Danny Garcia just competed.

00:05:13.120 And you guys know Dwayne Johnson loves bodybuilding.

00:05:15.700 He takes care of his physique.

00:05:16.800 He's one of the only guys in Hollywood outside of Arnold that got so big.

00:05:20.900 And he had a physique.

00:05:22.080 And people said, you can't be a major Hollywood celebrity being that big.

00:05:26.960 There just isn't enough roles for you.

00:05:29.020 Two guys proved everybody wrong.

00:05:31.320 One is this guy and one is The Rock.

00:05:33.400 So say today they buy the brand.

00:05:34.880 Here's what it will look like.

00:05:35.620 Number one, you still build your social media following.

00:05:39.000 Number two, you still win Mr. Olympia.

00:05:41.760 Number three, you win over Rock and Danny by becoming a what?

00:05:45.480 A good citizen.

00:05:46.680 Then you go into their contacts.

00:05:48.680 Similar over here.

00:05:49.780 You know what their contacts are?

00:05:51.820 Worldwide.

00:05:52.680 And widespread into anything you want.

00:05:55.800 Money, business, finance, U.S., China, Hollywood, shoes, sports, athletic wear.

00:06:02.440 What do you want?

00:06:03.280 It's everywhere, right?

00:06:04.640 Then you marry whoever you want to marry. 0.72

00:06:06.060 Because you're in their contacts.

00:06:06.720 If you want to get married.

00:06:07.620 You marry whoever you want to marry. 0.99

00:06:09.460 Movies.

00:06:10.060 Not only do you get into possible movies.

00:06:12.760 If you have the personality, which a lot of these guys do, you get into movies.

00:06:17.560 Then if you get into movies, you don't just get into the U.S. market.

00:06:20.180 Because Rock's been able to tap into the U.S. market and worldwide market and China market.

00:06:25.660 Then outside of that, what do you do?

00:06:27.160 Not just start a supplement company.

00:06:28.800 For what?

00:06:29.140 Why do I need to start a supplement company?

00:06:30.560 You can start it if you want to.

00:06:32.020 That's great.

00:06:32.920 But even bigger than that, guess what you do?

00:06:35.540 You start signing contracts and deals with Under Armour.

00:06:37.820 Can you imagine a bodybuilder signing contracts with Under Armour outside of just the typical

00:06:41.200 things that bodybuilders sign up with?

00:06:42.780 What if a first bodybuilder signed a major contract with Nike or Under Armour?

00:06:46.640 Think about that.

00:06:47.520 Then these guys could do it.

00:06:49.100 You mean to tell me Under Armour now goes into the bodybuilding world because they brought

00:06:52.920 so much exposure to them worldwide?

00:06:54.840 Do you know how big the bodybuilding brand is worldwide?

00:06:56.880 But they need better people to run it.

00:06:59.540 So let's continue with this.

00:07:00.720 Then you don't make 10 millions because Arnold made hundreds of millions.

00:07:05.180 If your run rate's going to be 60 years, 50 years, 40 years, you have the potential to

00:07:10.060 make billions.

00:07:11.700 Not millions.

00:07:13.080 Billions.

00:07:13.620 Because it's that big.

00:07:14.920 You better believe The Rock at this pace is going to be a billionaire.

00:07:18.000 This guy's not going to be worth a few hundred million.

00:07:20.840 He's on track to being a billionaire, not a millionaire, right?

00:07:25.300 Then outside of it, you get access to the best doctors because that's the best doctors

00:07:28.540 they have.

00:07:29.340 And then you go into politics if you want to.

00:07:31.320 You don't have to if you don't want to.

00:07:33.020 And last but not least, you don't just leave a legacy in the bodybuilding world.

00:07:36.760 You don't just leave a massive legacy in the U.S.

00:07:39.240 You live a massive legacy worldwide because their brand is worldwide.

00:07:45.100 So now somebody says, well, I just don't think the Mr. Olympia brand can ever get that big.

00:07:49.460 I agree because I think there's a few things that need to take place.

00:07:52.340 Let me explain to you what I think needs to happen.

00:07:54.740 You can agree or disagree.

00:07:55.760 But in recent sit-downs with Phil Heath, with Dorian Yates, and with Brandon Curry.

00:08:01.480 Brandon Curry's a 2019 champion.

00:08:03.740 You know, Dorian Yates is a sixth time and Phil Heath is a seventh time.

00:08:06.380 I brought up one of the biggest challenges that I think Mr. Olympia brand is facing.

00:08:09.980 And here's what it is.

00:08:11.000 It's still uncomfortable to say bodybuilders use PED or all that other stuff, right?

00:08:16.460 One of the best things, if they could take a play out of the playbook of what Rogan did.

00:08:21.400 There used to be a time 30 years ago where smoking marijuana was like, oh, you know, it's

00:08:25.480 bad.

00:08:25.860 It's this, it's that.

00:08:26.620 It's that.

00:08:26.800 Listen, I don't consume myself.

00:08:28.660 I don't smoke weed.

00:08:29.600 I don't take CBD.

00:08:30.620 I don't take can.

00:08:31.300 I don't take anything myself.

00:08:32.600 But Rogan, who's a smart guy, he's a very smart guy.

00:08:36.500 He's not just a guy that's a personality guy.

00:08:38.620 He's a very smart guy.

00:08:39.980 He brings the brand and brings attention to saying, listen, let's do some study.

00:08:43.020 Let's do some research.

00:08:43.980 Let's start looking into it.

00:08:45.500 And outside of it, guess what?

00:08:46.800 If I want to put it in my body as a libertarian, let me do it.

00:08:49.660 It's not your business.

00:08:50.520 I want to put it through my body to the point where Ron Paul and other politicians, Republicans,

00:08:54.980 Democrats, independents said, just make sense.

00:08:57.340 Let them do what they want to do.

00:08:58.400 So if Mr. Olympia wanted to go the complete other route, what I'm talking mainstream type

00:09:04.960 of route, is they got to come out and say, stop saying we just use creatine as supplements

00:09:09.300 and protein.

00:09:09.860 Listen, we all know you can't look like Hercules by just eating creatine and proper supplements

00:09:14.860 and protein and amino acids.

00:09:17.000 You got to put some stuff through your body.

00:09:18.640 But so what?

00:09:19.240 People are talking about TRT now.

00:09:20.760 This like TRT is nothing.

00:09:22.460 You didn't talk about TRT 25 years ago.

00:09:24.680 Today it's different.

00:09:25.440 They call it, you know, anti-aging type of stuff.

00:09:28.480 Right now, again, I'm not endorsing any of this stuff.

00:09:30.800 All I'm saying to you is, for this brand to grow, the Mr. Olympia brand to grow, at this

00:09:36.180 pace it's going to die because it's a lot easier for me to just have a big social media

00:09:40.520 following, get sponsorships for the amount of following I have, then go to Kuwait and

00:09:43.960 put all this stuff through my body, then have to do surgery on my knees, my back, and

00:09:48.060 then I have the gut and I have all this other stuff.

00:09:49.840 I don't want to deal with that.

00:09:50.780 I'll just make $600,000 on sponsorships, then have to go through this route.

00:09:54.420 But in order for it to work, you've got two enemies.

00:09:56.940 One, you've got to address the steroid and pedia epidemic. 0.99

00:09:59.760 You have to talk about that.

00:10:01.400 And it has to be transparent.

00:10:03.260 And number two, you need a Joe Weider because you're missing that Joe Weider.

00:10:07.020 If you have the Joe Weider and if you've addressed the other issue, now somebody could say, you

00:10:12.340 know what?

00:10:12.700 Let's find out a little bit more.

00:10:13.680 Maybe it's not going to be NBC.

00:10:15.260 Maybe it's not going to be some of that.

00:10:16.600 But maybe it's going to be shown on Mr. Olympia on HBO.

00:10:18.700 Maybe it's going to be shown on some of those other channels.

00:10:20.400 And maybe Mr. Olympia is going to be on Netflix.

00:10:23.500 If somebody like him does it, it could happen.

00:10:26.000 Then it gives more exposure to those competing.

00:10:28.520 And then the price goes up to millions.

00:10:30.420 Look, Conor started off UFC.

00:10:32.680 They were paying fighters $5,000, $10,000, $2,500, $10,000, $20,000.

00:10:37.060 Then Ronda Rousey and Conor McGregor come.

00:10:39.220 The brand explodes.

00:10:40.940 Now guys are getting paid real money to fight.

00:10:44.500 Can you imagine if this happens?

00:10:46.400 Then bodybuilders who are putting their body through what they're putting through, now

00:10:49.720 you can actually start making $1,000, $2,000, $5,000, $10,000,000 per year.

00:10:54.640 Now you can explain and say, this is why I do what I do with bodybuilding and this is why

00:10:59.120 it's worth it.

00:10:59.720 Or else, this Mr. Olympia brand that the visionary, the charismatic, the incredible Joe Weider

00:11:06.320 started many, many years ago will one day very soon become irrelevant if it goes the way

00:11:13.160 it's going today.

00:11:13.920 Thanks everybody for listening and by the way, if you haven't already subscribed to

00:11:17.320 Valuetainment on iTunes, please do so.

00:11:20.200 Give us a five star, write a review if you haven't already and if you have any questions

00:11:24.080 for me that you may have, you can always find me on Snapchat, Instagram, Facebook or YouTube.

00:11:29.140 Just search my name, Patrick Bid David and I actually do respond back when you snap me

00:11:33.860 or send me a message on Instagram.

00:11:36.040 With that being said, have a great day today.

00:11:37.760 Take care everybody.

00:11:38.480 Bye bye.

00:11:38.740 Bye bye.

00:11:47.020 Bye bye.

00:11:47.140 Bye bye.

00:11:47.360 Bye bye.

Valuetainment - December 11, 2019

Episode 400： Can The Rock Save Bodybuilding And Mr. Olympia？

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