Almost all great families and all great businesses have rituals, rituals, traditions, and traditions that they keep. Almost all great family s and business s have rituals and traditions. Almost every great family and business has a ritual, tradition, and tradition.
00:00:00.00030 seconds, one time for the underdog, ignition sequence start, let me see you put them up, reach the sky, touch the stars up above, cause it's one time for the underdog, one time for the underdog.
00:00:16.920Almost all great families and all great businesses have rituals, rituals that they keep, certain traditions that they keep, you know, right now I'm in Vermont at Lake Champlain, which is incredible weather, high 30s, 40s, and we went for a walk early this morning, and yesterday we had a chance to visit a good friend of ours, Mehran Asadi, who is the CEO of National Life Group, they employ one of the largest employers, I think the second largest employer in Mount Pelier, outside of the city of Mount Pelier,
00:00:46.920who worked for the government, and we got a tour of the place, it was very interesting seeing this place, and at the end of the tour, they brought a historian to tell us the history of the company, think about one day your company requiring a historian to tell the history of your company, so initially we're like, okay, let's see what this really means, I mean, how often, I've got a lot of tours of companies, I don't get a lot of historians to come and tell me the history of the company, well they came up, and it was the most interesting thing, he walked us through, this company's been around
00:01:16.920since 1848, and he showed the first pen, pencil, that was used to write the first policy, with a red ruby on top of it, he showed how downstairs they kept painting, they painted the picture of the first policy holder, and the beneficiary, and there was a story behind it, they had a tradition that every time the CEO retires, they have a painting government in the office, think about it, since 1848,
00:01:44.760they've only had 15 CEOs, 16, one only lasted a month, but they've had 15 CEOs in 170 years, which means the average CEO stays there for 15, 20, 30 years, and have painting of him in there, the building is on soil from every 50 states, because they're a national life group insurance company, and he's going downstairs, and he showed us the vault that they had, and why they created the vault, in case something were to happen,
00:02:14.760where they kept the safe, so if there was a nuclear attack, what would happen, I mean it was one after another, after another, the stuff at the desk, that the first thousand policies, were kept, why did all these things matter,
00:02:28.380see, 170 years later, a guy like me goes to it, and it's blown away by it, but why it really mattered to me, why it really mattered to me, is because if you're building a company, and you have history behind any company you're building, from the smallest company to the biggest company, just remember this,
00:02:46.380at the lowest level, your kids, are going to love the history, my dad used to wear a pinky ring, with blue stone on it, I have it, why, my entire life I've seen him wear it, he gave it to me, it's mine, it has so much meaning to me, significance, so much to me, and that's me as a kid, right, sometimes people ask me,
00:03:07.040why do you create content, one day when my son, or my daughters, are upset with me, one day they're going to sit there, and they're going to watch, and consume the content,
00:03:14.220and they're going to say, you know, my dad's not as bad as I think he is, you know, you know, one day, when, you know, our, folks, out there, are sitting there, and getting confused,
00:03:23.640about the concept of, entrepreneurship, or business, they'll watch value team, and say, man, I never, never knew this kind of stuff, man,
00:03:29.320this guy explains it in a different way, everything, is leaving a tradition, and a ritual behind, so the next time you're about to throw away the first pen you use, or an application, or anything,
00:03:42.960to store them, set them aside, you never know, 50, 100, 150 years from now, a guy like me, may be fascinated, by your story, so take notes, of things,
00:03:54.160that could have significance, and meaning, one day, and create rituals, and traditions, in your business, because they don't last a lifetime, they last, multiple lifetimes,
00:04:05.800have a great week, this week, everybody, thanks everybody, for listening, and by the way, if you haven't already subscribed, to Valuetainment, on iTunes, please do so, give us a five star, write a review, if you haven't already,
00:04:16.380and if you have any questions, for me, that you may have, you can always find me, on Snapchat, Instagram, Facebook, or YouTube, just search my name, Patrick,
00:04:23.680and David, and I actually, do respond back, when you snap me, or send me a message, on Instagram, with that being said, have a great day today, take care everybody, bye bye.