00:01:14.760And by the way, this is what's so weird about this meeting that we do.
00:01:17.180Everybody at that table, they're competitors.
00:01:19.140Meaning, they're not collaborating necessarily.
00:01:23.180It's like, I don't want to give you my ideas on what I'm doing in 2020.
00:01:27.280And then we got some people that are technology people.
00:01:29.400Pretty much the who's who of the life insurance or the financial industry, for the most part, are in one room together, okay?
00:01:35.060Then the following day, I have the meeting.
00:01:37.680And I present to them what we're going to be doing in 2020.
00:01:39.700And this year was a little bit different because this year, out of the four hours of talk time, out of the three hours and 15 minutes of presenting, at the end, 45 minutes of dialogue going back and forth, I only spoke 25 minutes this year.
00:01:54.400Because what happened this year was incredible.
00:01:58.500All the blind spots, all our good, bad, ugly challenges we faced were very transparent, open about what things we struggled with, open about things that we don't know what we're doing, we need their help with.
00:02:06.640And then we go back and forth, and they give us insight, we give them insight.
00:02:09.940But there's something that happened in the meeting.
00:02:11.980I'm in the side, and I'm kind of looking around.
00:02:15.920And afterwards, a couple of my friends, Jose and Matt, and a couple of the guys are asking, saying, you know, how was this meeting for you?
00:02:23.780I asked them initially, how was the meeting for them?
00:02:25.200Because this was their first time in that meeting.
00:02:41.080Now they're our biggest partners, and we love them, and they love us.
00:02:44.640Those guys on the technology side, they didn't want to do business with us.
00:02:48.760We didn't want to do business with them.
00:02:50.260Then they wanted a big check, and then we held back and said, no, no, we're going to be your biggest partner because you're going to see what we're going to do for you.
00:02:56.160We patiently waited until they came up and said, look, we'll do business for you.
00:03:16.180I don't even know how to get an E&O for an insurance company.
00:03:19.420They're looking at us saying, well, we kind of didn't do business with you because we didn't trust you how it took to make this business work.
00:03:26.600Those guys secretly banked against us that these guys are just not going to make it.
00:03:32.220Those guys would say, hey, don't tell everybody that you're associating with us.
00:03:35.620And we're sitting in the room today and the former CEO and chairman of a major organization that everybody in the insurance industry pays $20,000 a year to be a member of.
00:03:47.040The former CEO and chairman is sitting on our board now.
00:05:05.960Over the years, I've done business with a lot of people that took me seven years to do business with.
00:05:11.180Two years to do business with, six months to do business with, five years, 10 years, even 15 years until they eventually do business with me.