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Valuetainment
- February 26, 2020
Episode 435: 10 Best Customer Service Experiences
Episode Stats
Length
17 minutes
Words per Minute
209.9091
Word Count
3,741
Sentence Count
340
Misogynist Sentences
16
Hate Speech Sentences
2
Summary
Summaries are generated with
gmurro/bart-large-finetuned-filtered-spotify-podcast-summ
.
Transcript
Transcript is generated with
Whisper
(
turbo
).
Misogyny classification is done with
MilaNLProc/bert-base-uncased-ear-misogyny
.
Hate speech classification is done with
facebook/roberta-hate-speech-dynabench-r4-target
.
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30 seconds.
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Did you ever think you would make it?
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I feel I'm so close, I could take sweet victory.
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I know this life meant for me.
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Yeah, why would you bet on Goliath when we got Bet David?
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Valuetainment, giving value is contagious.
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This world of entrepreneurs, we get no value to haters.
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How they run, homie?
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Look what I've become.
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I'm the one.
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This is Patrick, with the host of Valuetainment.
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Today, we're going to talk about the 10 best customer service experiences,
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stories that you can hear about, and how you can apply it to your business
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to get your customers coming back for more,
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and to get your customers coming back to give you more new referrals.
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The first story I'm going to tell you is out of this book called The Hero Effect by Kevin Brown.
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Very simple book, but a great book.
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Our home office right now, they're all reading this book
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because everybody's working on customer service in 2020.
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So having said that, while I'm reading this book, I'm talking to Mario.
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We're talking about one of the stories in the book has to do with Disney.
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It's a story of his son, Josh Brown, who is autistic.
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And at seven years old, his son finds out about Disneyland,
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and he falls in love and falls in love about the Disney stories.
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At nine years old, he decides to take his son to Disneyland.
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So they go there.
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They wake up in the morning.
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They want to go have some breakfast.
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When they walk in, host this very nice.
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They get to the table.
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Waitress comes.
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Terrible attitude this waitress got to the entire family.
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Cold, temperamental, disrespect.
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Just at all has no tolerance for customer service.
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And they're going through all the other stuff.
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And like, listen, my son, he'd like to have apple pancakes.
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You know, just blow them off, and then goes off.
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Then all of a sudden, the executive chef shows up.
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The executive chef shows up and says, listen, Josh, what can I get you?
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And Josh says, I'd like to have apple pancakes.
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He says, look, I spoke to your family.
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I kind of know how you like it to be made, but we don't have it.
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Is it okay if I get you eggs and bacon?
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And he says, yeah, sure, I'll have that.
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Great.
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Bail walks away, the executive chef.
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She walks away.
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They bring the regular breakfast, all good to go.
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They eat.
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They leave.
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They go home.
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You know, like, why was the attitude of the waitress so bad?
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You're living in the happiest place, or you're working at the happiest place, honor.
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Why do you have this kind of an attitude?
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They leave, kind of messing with their head a little bit about the customer service that
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was given by the waitress.
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Next day, they want to eat.
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You only got one place to go.
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It's this place.
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They go in.
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They see the hostess.
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Very nice.
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Waitress comes, sees their face, walks off again.
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But the executive chef sees Josh Brown and says, oh, that's Aunt Bea.
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She shows up.
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She says, hey, what would you like to have for breakfast?
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They talk about it.
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She knows what he wants.
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She has the apple pancakes.
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They say, wait a minute.
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I thought you don't have apple pancakes on your menu.
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She says, yes, I know I don't.
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So how do you have it now?
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Did you guys add it to your menu?
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No.
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How did you get it?
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I went to the store and I bought it.
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On your own time?
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Yes.
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I left work.
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I realized how to make it.
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I came back.
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I bought the recipe.
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I have it in the back.
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I'd like to bring it to you.
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The family's like, are you kidding me?
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Yeah, no problem.
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Aunt Bea goes back.
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That's what the kid, Josh, calls him.
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Goes back, cooks it, brings it back to the kid.
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The kid's like, wait a minute.
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This is how it will.
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They eat the food.
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Kevin, the father, is blown away.
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They go back to this place spending money just because of one person.
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Bea, not because of waitress.
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Three examples.
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Host is nice.
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Waitress, terrible attitude.
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Executive chef comes and helps out.
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Fast forward years later.
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Bea, executive chef, ends up leading 200 employees.
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And gets promotion after promotion after promotion.
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Why?
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Because nobody remembers average and ordinary.
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Right?
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No one does.
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You've heard the saying, no one remembers normal.
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No one remembers average and ordinary.
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Nobody remembers it.
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Here's a person that took it to another level.
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Let me give you another story.
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It's the story about Lego.
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I'm a Lego guy.
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So I'm a big fan of Lego.
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My kids love Lego.
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So this kid has all this money that comes in that he gets for Christmas.
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He decides to go and buy the Ninjago Lego kit for himself.
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And then one day, him and his father are going out.
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The dad says, leave your Lego at the house.
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I say this to my kids all the time so I understand what the father's doing.
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He says, leave the Lego at the house.
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What does the kid say?
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Luke says, no.
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I want to take this stuff.
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So he takes the Lego with him, Luca, and they go and he ends up losing it.
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So he comes back.
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That's it.
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I told you so.
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But he's upset.
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Luca's disappointed because this was his Ninjago that he bought with all the money that he saved.
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He decides to write a letter and send it to Lego.
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And this is what the letter says.
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Hello, my name is Luca Apps and I'm seven years old.
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With all my money I got for Christmas, I bought the Ninjago kit from Ultrasonic Raider.
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The number is 9449.
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It is really good.
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My daddy just took me to Sainsbury's and told me to leave the people at home.
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But I took them and I lost Jay ZX at the shop as it fell out of my coat.
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I'm really upset I have lost them.
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Daddy said to send you an email to see if you will send me another one.
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I promise I won't take him to the shop again if you can.
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Luca.
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They respond back.
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Lego.
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And this is what they say.
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He told me to tell you, Luca, your father seems to be a very wise man.
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You must always protect your Ninjago minifigures like the dragons protect the weapons of Spin
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Jitsu.
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Sensei Wu also told me it was okay if I sent you a new Jay and told me it would be okay
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if I included something extra for you because anyone that saves their Christmas money to
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buy the Ultrasonic Raider must be a really big Ninjago fan.
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So I hope you enjoy your Jay minifigure with all his weapons.
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You will actually have the only Jay minifigure that combines three different Js into one.
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I'm also going to send you a bad guy for him to fight.
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Just remember what Sensei Wu said, keep your minifigures protected like the weapons of Spin
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Jitsu.
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And of course, always listen to your dad.
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Can you imagine?
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That letter comes back.
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So watch what they just did.
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They spoke kids' language, Luca's language, seven years old.
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They protected the dad and said, always listen to dad.
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And they still allowed his imagination take place by thinking the emails coming from Sensei
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Wu.
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Imagine what that does to the kid and imagine what that does to the father.
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Now, how many emails do you think they get every day?
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How many people do you think contact them every day?
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These types of stories, somebody may say, well, Pat, is there really a currency to it?
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A return to it?
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I can tell you one thing for a fact.
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Somebody may look at this and say, Pat, I'm not really sure if there's a way to monetize
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this for Lego.
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I can tell you one thing, the person who is doing this and responding back, that person's
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value goes up.
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Maybe not the company's value goes up, that person's value goes up because the customer
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is always going to know how they were treated.
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Let me give you another story here.
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The next one is the famous, legendary story of Nordstrom's, how this man one day decides
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to return tires.
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And people say, is this a myth?
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Is this a legend?
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I don't know if I buy this or not.
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So then later on, they go and verify this with the president of Nordstrom's, okay?
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They go to Eric Nordstrom and they say, did this story really happen?
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And they say, yes, this actually did really happen.
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What do you mean this really happened?
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You mean to tell me one day a man comes in with two tires and says, I bought these tires
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from here and I need you to take it back.
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And Nordstrom's employee took it back.
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I know we have a return policy, but you took back tires, you don't sell tires.
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And the president says, it is true.
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That did happen.
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The story's from the 70s because at that time, we bought several tire stores in Alaska
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and we turned them into Nordstrom's.
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And at the time, former customers who bought the tires from the building that used to be
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a tire shop, they brought it in.
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So we said, look, since we bought the tire shop and it used to be a tire shop, we'll take
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the tires back.
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They took the tires back and they give these customers money for tires.
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Like, we're not a tire shop.
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But that story has been told since the 70s.
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We're talking 50 years of marketing for Nordstrom's just because of customer service.
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How do you monetize how much marketing value that has brought?
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How many books have written about it?
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How many videos have talked about it?
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How many articles have been written about that?
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That's what you call the power of customer service.
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You can't put a dollar to it, but the amount of marketing it brings is absolutely amazing.
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Let me give you another one.
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Some basic ones for you.
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Here's a guy that sees an older man walking out of Wendy's, and he decides to use the umbrella
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to make sure he goes to his car without getting wet, and he's using that.
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Just a basic employee comes out to help.
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There's not a story to it.
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You don't have to do something significant for people to remember it.
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This is just another example of doing this.
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Here's another picture of an employee working at Target, and you notice this kid right there
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that he's got the shirt and the tie, the employee of Target is helping him look better to go
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get his job when he goes to a job interview.
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Of course you're going to remember a story like this.
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Let me give you another one.
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One time in Pennsylvania, this 89-year-old man is trying to get some food, but it snows
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in because Pennsylvania snows in a lot.
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And he wants to go buy food from Trader Joe's, but he can't because he snowed in.
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So he calls his daughter.
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His daughter calls Trader Joe's.
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Trader Joe's doesn't have a delivery policy.
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He says, listen, my father's 89 years old, he's trying to get some food, but he can't.
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I just wanted to call you, see if there's anything he can do about this to see if we
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can get him some food.
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I know you don't deliver, but we'll pay for it.
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So the lady working at Trader Joe's says, listen, don't worry about it.
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I'm going to go ahead and deliver whatever your father wants.
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Just give me the list, and don't even worry about having to pay for it.
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They deliver everything her father wanted within 30 minutes from Trader Joe's, and the father
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gets the food because it was snowed in.
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Again, another story where somebody's going to remember.
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Let me give you another story here.
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This is another story of somebody who goes to Morton Steakhouse, is on a flight.
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It's the story of Peter Shankman.
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He's on a flight.
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He's flying back.
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He sends a tweet saying, you know, I arrived at the gate by this time.
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It'd be great for me to get a steak, you know, and I land at this time, this airline.
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I'd love to have a steak, right?
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He arrives, leaves the gate, Morton Steakhouse is waiting outside with the exact steak he
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ordered, and they delivered it to him.
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And he's like, you got to be kidding me.
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Post a picture, became a whole frenzy on social media.
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Guess who gets all the love for that?
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Morton Steakhouse, as well as the people that are working there.
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Again, it's going above and beyond what the other people are doing.
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Ritz Carlton.
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My CFO used to be working at Ritz Carlton for a long time.
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Their customer service at Ritz Carlton is absolutely impeccable.
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I was at this Ritz Carlton at Rancho Mirage two nights.
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I was there once last week, came back, and I was there just yesterday.
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And I got to tell you, anytime I go to Ritz Carlton, very predictable, great customer service.
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And I have endless stories of my CFO that I have to hear from on how incredible customer
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service Ritz Carlton has.
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Respect to them.
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Here's a story of a family that goes to Ritz.
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They stay there.
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The kid leaves his stuffed giraffe, which is the one he goes to sleep with, at the hotel.
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Father calls back saying, listen, my son left his stuffed giraffe there, and I really got
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to get this.
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If you got a kid that has a stuffed animal, you know how it is to them.
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It's a very emotional connection.
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I got to get this.
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Yeah, please send this back to me.
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Ritz Carlton doesn't just send it back to them.
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Ritz Carlton takes the stuffed giraffe.
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They take pictures by the pool.
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They take pictures in the spa.
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They take pictures of this thing.
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They create a small little booklet.
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They send the kid, the stuffed giraffe, back with the book saying, while your giraffe was
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here, here's some of the experiences he did.
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Just think about that small little thing.
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That may cost an additional 20 bucks, an additional 45 minutes of doing that, but the story lasts
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a lifetime.
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I'll give you another story here.
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Amazon always gets a black guy.
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It doesn't matter what it is.
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If Jeff Bezos gives away $95 million to an organization, they'll say he didn't give enough.
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If Amazon goes out there and wants to create jobs, they'll say it's not enough.
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Anything Amazon does is never enough.
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It's always blackout media.
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Today, maybe this may be a good thing for them.
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One time, this father buys a PlayStation for his kid, and he wants to get it for his kid
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for Christmas.
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So they deliver it, but they drop it off at the front, and someone steals it.
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He calls Amazon saying, somebody stole this PlayStation from front of my doorstep.
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I was getting it for my kid.
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I have to get this for my kid.
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He's pleading.
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He's talking to them.
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He's trying to convince them that this took place.
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Amazon finally says, listen, let us see what we can do.
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He gets off the phone.
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It's not thinking Amazon's going to do anything.
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Next thing you know, Amazon decides to send them another PlayStation.
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No cost for shipping and handling, and they deliver it to him before Christmas Day.
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The father starts talking about it with everybody.
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This is, again, a small little thing they had to do.
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Amazon can't afford to do something like this, but the story lasts a lifetime, and that's
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Amazon.
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Stories that many times you don't hear about.
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Last but not least, at Starbucks, there's this lady that works at Starbucks.
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One of her customers is deaf.
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He keeps coming in because he's a regular.
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She feels bad because she can't communicate with him.
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She ends up part-time on the side learning how to speak sign language just to communicate
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with this customer.
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The customer comes back saying, I cannot believe a Starbucks employee took the time to learn
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how to communicate with me in my language.
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Imagine the value of that.
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So again, remember this.
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I'll give you from two different perspectives.
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One, you're running a business.
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You are the entrepreneur.
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And you're looking at this saying, should I be talking about customer experience?
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Not just customer service, customer experience.
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This is all customer experience stories I'm sharing with you.
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Should I talk about this?
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Should I start spending more time about this?
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Every time we had, we would, at one point I would have an initiative saying, listen, here's
00:13:28.280
what I want to do.
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I want to do giveaways.
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We gave away $6,005 Starbucks cards.
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We said, we're going to give away to charity.
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We walked into people who were clients of ours and we did a giveaway.
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We walked into five clients' workplaces, surprised them and saying, you're going to Disneyland
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on us because that's what they want to do for their kids.
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We would find that their wish list just to give them that kind of an experience.
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Our employees have the ability to talk to one of our agents or our clients and say,
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hey, I noticed this birthday's coming up or that thing's coming up.
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I have a budget to send them a gift.
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They have the budget to send them a gift if they want to.
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Because these small little markers are the differentiators between somebody who wins
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loyalty with their customer and somebody who doesn't.
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So if you're the entrepreneur running a business today, remember this, 40 years ago, 30 years
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ago, even 15 years ago, you could get away with somebody saying bad things about you.
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You can't today.
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Today everybody has Yelp, all these other things that they can go say stuff about you, right,
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when it comes down to customer service.
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It is more important today to give an incredible customer experience to your customers than ever
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before.
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And let me give you the other side.
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You may be saying, Pat, I'm not an entrepreneur.
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I work for a company.
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Why should I go above and beyond?
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I'm on a flight yesterday from American Airlines, back from Palm Springs, right?
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I walk in.
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The lady is standing in front of me.
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I'm standing for 45 seconds.
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She's looking at me, doesn't say, how are you?
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Not one time.
00:14:45.800
She's looking at me, not saying, how are you one time, okay?
00:14:49.180
The employee behind her is like, hi, how are you?
00:14:53.380
How are you doing?
00:14:54.080
I take my jacket.
00:14:55.260
I say, can I get my jacket?
00:14:56.520
Not right now.
00:14:57.420
After we order the drinks.
00:14:58.900
He says, I'll take the jacket.
00:15:00.360
I'll hang it up.
00:15:01.160
He hung it up.
00:15:01.700
Same company.
00:15:02.500
Two different employees.
00:15:03.740
So who gets bad reputation?
00:15:05.080
Does American Airlines lose here?
00:15:06.380
No.
00:15:06.920
Because American Airlines has somebody that's doing the right thing.
00:15:10.140
She, her brand, takes a hit.
00:15:12.220
Because watch this.
00:15:13.340
I have an employee that works for me.
00:15:14.620
Her name is Alexis Moody, okay?
00:15:16.520
Alexis Moody started helping me 15 years ago.
00:15:19.200
And I was paying her $400 a month.
00:15:20.900
That's all I could afford to pay her because at that time, she was giving me a few hours
00:15:23.960
a week to help, okay?
00:15:25.220
$400 a month.
00:15:25.940
I was 25 years old, so 16 years ago, okay?
00:15:29.900
And she's helping me.
00:15:31.000
She was a single mother at the time, and she was doing this on the side to help me out.
00:15:34.720
Then all of a sudden, I'm working with her, and I start getting stories.
00:15:37.760
Did you know Alexis did this?
00:15:38.780
Did you know Alexis did that?
00:15:39.760
Did you know Alexis did this for me?
00:15:41.000
Did you know Alexis did that for me?
00:15:42.100
And she's not telling people to tell me this story.
00:15:44.420
All these stories are coming back to me.
00:15:45.480
I said, she did that?
00:15:46.560
Yeah.
00:15:46.980
She did this?
00:15:47.680
Yeah.
00:15:48.120
Huh.
00:15:48.940
Maybe I got to lock her in.
00:15:50.340
Then I locked her in.
00:15:51.320
And I locked her in.
00:15:52.040
Alexis, what do you need?
00:15:52.760
What do you want?
00:15:53.380
Then I send her to the spa.
00:15:54.580
Then I took care of her.
00:15:55.700
Then we traveled all over the world.
00:15:56.860
I send her places.
00:15:57.620
What do you want to do?
00:15:58.920
Everything with Alexis, because it's so hard to find a person like Alexis.
00:16:02.820
Guess what?
00:16:03.660
Fast forward today.
00:16:04.520
Alexis drives a nice 7 Series BMW.
00:16:06.760
She's got two kids.
00:16:07.680
She's got a nice place over here.
00:16:08.800
She owns a piece of the company, and she officially got promoted to director.
00:16:12.280
Why?
00:16:13.100
Why?
00:16:13.820
Because her company, Alexis Moody Incorporated, the value went up because of what she does
00:16:19.720
when nobody's watching.
00:16:21.600
And CEOs, entrepreneurs, say I don't notice what she does.
00:16:26.380
Say I'm a CEO that doesn't take care of her.
00:16:28.460
Say I'm a boss that doesn't take care of her.
00:16:30.540
You don't think the marketplace will?
00:16:32.100
You don't think the thousands of people she's treated royally are going to say, Pat doesn't
00:16:37.860
want to take care of her.
00:16:38.500
I'll hire her.
00:16:39.460
Her service is that good, and she deserves this much love for what she does.
00:16:43.160
Again, company.
00:16:44.480
Pay attention to it.
00:16:45.300
More important than ever today.
00:16:46.700
As an employee, salesperson within a company, pay attention to it because it increases your
00:16:51.200
value of what to do.
00:16:52.740
Become a better person when it comes to customer experience.
00:16:54.760
Thanks, everybody, for listening.
00:16:56.300
And by the way, if you haven't already subscribed to Valuetainment on iTunes, please do so.
00:17:00.820
Give us a five-star.
00:17:02.200
Write a review if you haven't already.
00:17:03.800
And if you have any questions for me that you may have, you can always find me on Snapchat,
00:17:07.800
Instagram, Facebook, or YouTube.
00:17:09.760
Just search my name, PatrickBitDavid.
00:17:11.520
And I actually do respond back when you snap me or send me a message on Instagram.
00:17:16.520
With that being said, have a great day today.
00:17:18.320
Take care, everybody.
00:17:19.080
Bye-bye.
00:17:19.340
Bye-bye.
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