Valuetainment - Episode 440： How Rockefeller's Became The Richest Family Of All Time

00:00:00.000 30 seconds.

00:00:01.860 Did you ever think you would make it?

00:00:04.560 I feel I'm so close I could take sweet victory.

00:00:07.640 I know this life meant for me.

00:00:10.780 Yeah, why would you bet on Goliath when we got Bet David?

00:00:14.600 Valuetainment, giving value is contagious.

00:00:16.440 This world of entrepreneurs, we get no value to haters.

00:00:19.160 How they run, homie? 1.00

00:00:20.140 Look what I become.

00:00:21.420 I'm the one.

00:00:22.500 This is Patrick Bedevi, host of Valuetainment.

00:00:24.000 Today we're going to talk about the Rockefeller family,

00:00:25.800 the family that was at one point the richest family of all time.

00:00:29.500 And we're going to break down the secret sauce

00:00:31.820 that got them to do business with so many different people around the world.

00:00:36.540 The Rockefeller family, the Kennedys, the Vanderbilts,

00:00:40.020 all of these last names,

00:00:41.460 there are some habits that pass down generationally

00:00:44.300 from the grandfather to the son to the grandson,

00:00:47.380 and it continues to go down.

00:00:49.020 These are habits.

00:00:50.060 The Rockefellers are known for business, right?

00:00:53.100 But John D. Rockefeller's son, John D. Rockefeller Jr.,

00:00:56.980 had his son, David Rockefeller,

00:00:59.140 when he died recently, a couple years ago,

00:01:01.700 he was worth $3.3 billion.

00:01:03.560 He was known for having mastered the art of networking.

00:01:07.900 I want to show you what he did every time he met somebody,

00:01:11.220 and I'm going to show you exactly what his 3x5 cards were.

00:01:14.700 At his place, at his home office that they had,

00:01:16.920 their family office that they had,

00:01:18.320 in that suite,

00:01:19.060 he had a five-foot,

00:01:20.720 a five-foot Rolodex

00:01:23.140 of 100,000 contacts,

00:01:25.900 it was a total of 200,000 index cards,

00:01:27.760 3x5,

00:01:28.400 with information on them.

00:01:30.120 Let me share with you some of these names

00:01:31.580 on what it said on there, okay?

00:01:33.120 These are some of the names you see.

00:01:34.300 Let's look at Dwight Eisenhower's,

00:01:35.940 as you look at the 3x5 card.

00:01:37.900 It tells you his name,

00:01:39.220 how to introduce him,

00:01:40.060 dear Mr. President,

00:01:41.400 his field,

00:01:42.540 his background,

00:01:43.660 wife,

00:01:44.220 what part of the country they lived in,

00:01:46.360 university they went to,

00:01:47.520 the first time they met

00:01:48.740 at Carnegie Endowment for International Peacemaking,

00:01:52.200 the phone number,

00:01:52.960 the contact information,

00:01:54.380 and other meetings they've had in the past.

00:01:55.960 Here's another one you're looking at

00:01:57.080 with Richard Nixon.

00:01:58.440 The way he introduced him was,

00:01:59.680 dear Dick,

00:02:00.200 because that's how they spoke.

00:02:01.720 They met first in 1955,

00:02:03.800 June 6th,

00:02:04.560 at a luncheon given by

00:02:05.700 United Republican Finance Commission

00:02:07.680 for the state of New York.

00:02:09.600 Also, Walter,

00:02:10.720 look at the details,

00:02:11.720 10-1955,

00:02:13.100 10-1856,

00:02:13.920 this is way before

00:02:15.420 Nixon became a president.

00:02:16.760 Here's another one for you.

00:02:17.960 Donald J. Trump.

00:02:20.020 Donald J. Trump,

00:02:22.180 back on,

00:02:22.980 first time they met,

00:02:23.980 it says they met on 9-23-1971.

00:02:27.820 Think about this.

00:02:29.300 The first time he met Donald Trump,

00:02:30.800 he says,

00:02:31.380 maybe I've got to put

00:02:32.120 this contact info aside.

00:02:33.620 Then he puts when he got married,

00:02:35.420 when he got divorced,

00:02:36.800 married to Marla Maples.

00:02:38.280 You know,

00:02:38.520 they met again 6-18-79

00:02:40.260 at Metropolitan Real Estate Dinner.

00:02:42.360 And this list goes down.

00:02:43.320 There's more context,

00:02:44.240 by the way.

00:02:44.800 Henry Kissinger,

00:02:46.140 LBJ,

00:02:47.040 John F. Kennedy,

00:02:48.260 Mandela,

00:02:48.940 Bill Gates,

00:02:49.480 Gerald Ford,

00:02:50.160 and the list goes on

00:02:51.780 and on and on.

00:02:52.840 What's the moral of the story?

00:02:54.140 Imagine that database.

00:02:55.540 Imagine that Rolodex.

00:02:56.880 100,000 names.

00:02:58.760 What is the net worth

00:02:59.600 of that Rolodex?

00:03:00.560 What is the influence

00:03:01.700 of that Rolodex?

00:03:02.700 What kind of things

00:03:03.600 can you get done

00:03:04.200 through that Rolodex?

00:03:05.440 Think about the reach

00:03:06.260 of the Rolodex.

00:03:07.000 Think about David Rockefeller's

00:03:08.580 reach of his Rolodex,

00:03:09.560 meaning the value,

00:03:10.760 the amount of contacts,

00:03:11.740 how much money they have,

00:03:12.560 how much access to capital,

00:03:14.120 how international it is,

00:03:15.380 the influence that they have

00:03:16.320 just by having that Rolodex.

00:03:17.980 I will tell you here

00:03:18.740 that anybody I meet

00:03:19.700 that's a billionaire

00:03:20.340 or somebody that's made it

00:03:21.320 at the highest level

00:03:21.860 in politics,

00:03:22.800 they will tell you

00:03:23.640 the value of networking

00:03:24.820 may be above everything else

00:03:26.860 in their eyes.

00:03:27.920 So having said that,

00:03:28.800 let's get right into it.

00:03:29.900 Here's a few things

00:03:30.680 I want you to be thinking about.

00:03:32.040 Different types of contacts

00:03:33.220 you can have.

00:03:33.620 Now this can get a little bit more detail,

00:03:35.200 up to 30 of them,

00:03:36.080 but I'm just simplifying for you.

00:03:37.480 One, you want to have access

00:03:39.280 to people on your Rolodex

00:03:40.960 that have access to capital.

00:03:42.080 These are people that

00:03:42.680 if you want to go out

00:03:43.340 and raise $100 million,

00:03:44.620 $5 million, $10 million,

00:03:46.400 $1 billion,

00:03:47.020 you can do that.

00:03:47.900 My access to capital

00:03:48.900 with the contacts that I have,

00:03:50.180 it's around $100 billion.

00:03:51.440 It wasn't like that 15 years ago.

00:03:53.700 It is today.

00:03:54.600 Number two,

00:03:55.020 access to legal counsel,

00:03:56.900 different industries,

00:03:57.780 whether it's financial,

00:03:58.780 real estate, marketing.

00:04:00.380 You know,

00:04:00.660 you want it to be vast.

00:04:02.020 You don't want it just to be general.

00:04:03.380 General is good,

00:04:04.020 but you want it to be specific.

00:04:04.980 Third is access to the right accountants.

00:04:07.380 Tax laws are changing regularly.

00:04:09.040 I think too many times

00:04:09.860 people just kind of look past it.

00:04:12.080 Oh, it's okay.

00:04:12.540 I'll let my account take care of it.

00:04:13.940 Every year,

00:04:14.440 end of the year,

00:04:14.840 I sit down with my accountant.

00:04:15.800 He'll say,

00:04:16.120 here's what's changing.

00:04:16.940 This is what's going on over here.

00:04:18.080 This is what this person's proposing.

00:04:19.720 If this person gets elected locally,

00:04:21.480 this is what could take place.

00:04:22.840 If this person, you know,

00:04:23.960 votes for this state,

00:04:25.260 here's what could happen.

00:04:26.040 If this person votes for this

00:04:27.040 on the federal level,

00:04:27.720 this could happen.

00:04:28.580 It allows me to prepare for it.

00:04:30.040 Next is connectors.

00:04:31.280 People that just know everybody.

00:04:32.480 I need to get a hold of somebody

00:04:34.220 at the Dallas Cowboys place.

00:04:35.860 Yeah, just call this person.

00:04:36.840 Boom.

00:04:37.040 Okay, great.

00:04:38.040 I need to get a hold of somebody

00:04:39.220 that's working with

00:04:40.120 the such and such organization.

00:04:41.760 I know somebody.

00:04:42.340 Call them over here.

00:04:43.220 You want a lot of people here

00:04:44.320 who are very good at knowing everybody.

00:04:45.860 These are people

00:04:46.320 that always go to networking events.

00:04:47.820 They're always at the bar

00:04:48.540 meeting the people.

00:04:49.260 They're great schmoozers. 0.98

00:04:50.420 You want people like that.

00:04:51.320 Next is media.

00:04:52.220 Whether it's social media,

00:04:53.600 whether it's podcast,

00:04:55.300 YouTube,

00:04:55.840 whether it's news media,

00:04:57.120 it doesn't matter.

00:04:57.740 You want contacts in media

00:04:58.660 because anytime you're trying

00:04:59.600 to have a splash

00:05:00.760 or a new launch

00:05:01.480 or an announcement you're making,

00:05:02.880 you can call your peers

00:05:04.180 and say,

00:05:04.680 hey, I got this going on.

00:05:05.860 I want to be able to launch you.

00:05:06.740 You talk to them.

00:05:07.240 They say, no problem.

00:05:07.720 I'll help you out

00:05:08.240 and then they'll launch

00:05:09.140 what you have going on.

00:05:09.940 Six is Intel.

00:05:11.100 Folks who have Intel research,

00:05:12.820 data,

00:05:13.720 inside scoop

00:05:14.340 on what's going on

00:05:15.000 with a certain market,

00:05:15.920 certain economy.

00:05:16.600 Tell me about how this event went.

00:05:18.140 Tell me about how this

00:05:18.800 South by Southwest event was.

00:05:21.080 What's going on

00:05:21.620 in the New York market?

00:05:22.420 Tell me about the market

00:05:23.120 in Austin right now.

00:05:23.880 How's LA looking right now?

00:05:25.280 You're getting inside scoop.

00:05:26.440 You want people like that.

00:05:27.260 Next is Sounding Boards.

00:05:28.840 Here's what I'm thinking

00:05:29.760 about doing, John.

00:05:30.980 What do you think about this?

00:05:32.200 I don't like the idea.

00:05:33.120 Tell me why.

00:05:34.020 Do I have any blind spots?

00:05:35.180 Am I missing something?

00:05:36.260 These are good Sounding Boards

00:05:37.320 to be talking about.

00:05:38.480 Next is Celebrities

00:05:39.380 because Celebrities

00:05:40.640 isn't anything new.

00:05:41.660 Knowing Celebrities

00:05:42.320 is a good thing

00:05:42.780 because if all of these

00:05:44.520 major brands worldwide

00:05:46.020 hire celebrities,

00:05:47.500 hey, they hire Shaq, 0.98

00:05:48.700 they hire Messi,

00:05:50.260 they hire Ronaldo,

00:05:52.100 they hire all these people

00:05:53.040 because they have a draw,

00:05:54.540 they have a certain Q score.

00:05:55.900 The same goes with you

00:05:56.880 if you're putting a party together,

00:05:58.260 gathering together,

00:05:59.000 event together.

00:05:59.600 Number nine is Politicians.

00:06:01.060 You want to know Politicians

00:06:02.040 because eventually

00:06:02.760 they're going to dictate the laws 0.97

00:06:03.860 so it's good to know

00:06:04.940 what's going on with your state

00:06:05.980 locally, federal, state,

00:06:07.440 all that level.

00:06:08.560 And the last but not least

00:06:09.300 is Physically Attractive People.

00:06:10.580 This isn't anything new.

00:06:12.040 You go to restaurants

00:06:13.180 that have attractive people.

00:06:14.340 People want to buy

00:06:15.200 from attractive people

00:06:16.080 more than others,

00:06:16.760 especially if the ticket item

00:06:17.680 is higher.

00:06:18.500 It's good to know people

00:06:19.780 who know attractive people,

00:06:21.300 whether you put a party together,

00:06:22.500 a company together.

00:06:23.120 I ran a sales office

00:06:24.640 for ten years

00:06:26.440 and I had one thing

00:06:27.580 that was a very important thing for me.

00:06:29.300 I wanted good-looking men and women

00:06:31.480 in my office

00:06:32.560 because it brought more people.

00:06:33.920 Similar to a nightclub

00:06:35.020 except this is more business

00:06:36.900 but it still brought people

00:06:37.900 to the business.

00:06:38.460 So these are types of contacts.

00:06:39.780 Now, you can set that aside

00:06:41.400 and you can have access

00:06:42.800 to all these contacts

00:06:43.560 and you can still not have

00:06:45.100 any value to it

00:06:45.780 because you don't have

00:06:46.400 a quality relationship

00:06:47.900 with these contacts.

00:06:48.620 So let's break these down.

00:06:49.540 Number one,

00:06:50.600 if you've made money together

00:06:52.080 with somebody,

00:06:53.020 that increases the level

00:06:54.300 of relationship you have

00:06:55.500 with this person

00:06:55.980 on your Rolodex

00:06:56.640 because you call them

00:06:57.440 and you say,

00:06:57.780 Johnny, last year

00:06:59.020 we made $2.8 million.

00:07:00.420 This next one's looking

00:07:01.320 it's going to be around

00:07:01.820 $3 to $4 million.

00:07:02.740 You want to do something here?

00:07:03.580 Yeah.

00:07:03.980 How much you want to go on?

00:07:04.780 Half a million?

00:07:05.260 A million?

00:07:05.620 What do you want to do?

00:07:06.180 I'm in for a million.

00:07:07.020 Okay, great.

00:07:07.780 So I'm going to send

00:07:08.440 the information over to you.

00:07:09.720 Because we've made money together,

00:07:11.140 there's credibility.

00:07:11.980 Number two is we've won together.

00:07:13.840 It could be sports.

00:07:15.140 It could be in the past.

00:07:16.220 It could be we did something together

00:07:17.580 where we won together.

00:07:18.940 There is that bond and trust

00:07:20.200 to know that I'm giving my best

00:07:21.500 and you're giving your best.

00:07:22.500 Number three is emotional bond.

00:07:24.380 Emotional bond may be

00:07:25.520 we shared a common loss together.

00:07:28.140 We had a painful loss.

00:07:29.480 We had a painful moment.

00:07:30.740 Or, you know,

00:07:31.600 we're connected through a church.

00:07:33.160 Spiritually, it doesn't matter.

00:07:34.220 There's some sort of an emotional bond

00:07:35.680 that you have to each other.

00:07:36.700 So when you call for a favor,

00:07:38.340 that person's willing to help you

00:07:39.440 because there's that emotional bond.

00:07:40.620 Number four is you had fun together.

00:07:42.820 You traveled together.

00:07:43.820 You played sports together.

00:07:45.020 I don't know.

00:07:45.820 You went to, you know,

00:07:47.060 a concert together.

00:07:48.120 You go to sporting events together.

00:07:49.700 You're laughing with each other.

00:07:50.800 You go to comedy shows,

00:07:51.720 concerts together.

00:07:52.660 There's that emotional bond of fun.

00:07:54.540 You call that person.

00:07:55.400 That person's willing to establish

00:07:56.640 a stronger relationship with you

00:07:58.100 so they'll help you out.

00:07:58.720 This next one's interesting.

00:07:59.780 A common enemy or an ally.

00:08:02.280 You may have somebody

00:08:03.900 that is an enemy of yours

00:08:04.920 that's also an enemy of mine.

00:08:06.540 You've given me the contact.

00:08:07.960 It's going to help us

00:08:08.800 both win against the competitor

00:08:10.720 that we have

00:08:11.220 or an ally that we have.

00:08:12.740 Six, overcome something tough together.

00:08:15.080 You had a startup.

00:08:16.300 It was very difficult.

00:08:17.220 It was about to go out of business

00:08:18.120 and both of you guys

00:08:19.300 were really working hard

00:08:20.160 and you helped it go together

00:08:21.600 and ended up winning

00:08:22.700 but that moment brought a bond

00:08:24.260 and last but not least

00:08:24.960 is mutual friends or family.

00:08:26.880 Hey Johnny,

00:08:27.340 I was given your name and number

00:08:28.340 by a good friend of mine

00:08:29.240 and a good friend of yours,

00:08:30.040 Bobby.

00:08:30.320 Oh yeah, Bobby.

00:08:31.220 Bobby told me to call you.

00:08:32.200 I've got a business thing going on.

00:08:33.740 He said,

00:08:34.060 you'd be a good guy to contact.

00:08:35.020 Oh yeah, he told me

00:08:35.600 you were going to be calling.

00:08:36.280 Thanks for calling me.

00:08:37.320 Mutual friends.

00:08:37.940 So, 10 types of contacts,

00:08:41.100 quality of the contact,

00:08:42.780 and last but not least

00:08:43.780 is actionable items

00:08:44.840 on what to do with your contacts.

00:08:46.140 Number one,

00:08:46.960 most people don't take a time out

00:08:49.140 and go through their contacts

00:08:50.680 to see who's in here.

00:08:52.420 I got,

00:08:52.880 I don't know,

00:08:53.760 I got 11,129 names on my phone

00:08:57.600 but I'll tell you one thing here,

00:08:59.300 they're not all

00:09:00.120 the highest level of contacts.

00:09:02.420 Neither are yours.

00:09:03.840 Neither was I 10, 15 years ago.

00:09:06.060 Maybe I am today

00:09:07.180 but I wasn't 10, 15 years ago.

00:09:09.180 But the first thing you got to do

00:09:10.540 is extract the solid contact

00:09:13.420 out of your phone.

00:09:14.340 Number one.

00:09:14.800 By the way,

00:09:15.080 we can do this on phone and email.

00:09:16.460 That's number one.

00:09:17.320 Number two,

00:09:17.880 organize and categorize.

00:09:19.680 Based on this

00:09:20.480 or based on whatever else

00:09:21.480 you may want to do.

00:09:22.520 Industry, professional,

00:09:23.740 celebrity, media,

00:09:25.120 law, tax,

00:09:26.420 it doesn't matter.

00:09:27.400 Organize and categorize.

00:09:28.940 Kind of like how they were doing it

00:09:30.200 with the Rockefellers.

00:09:31.060 Number three,

00:09:32.040 stay in constant communication

00:09:33.400 with them regularly.

00:09:34.840 They got to be hearing from you.

00:09:36.160 Except not asking for favors.

00:09:38.560 So if you constantly ask for favors,

00:09:41.060 they no longer answer your phone calls

00:09:42.580 because it's always for favors.

00:09:44.060 Can you do this for me?

00:09:45.080 Can you do that for me?

00:09:46.120 Can you do this for me?

00:09:47.060 And that person is eventually going to be like,

00:09:48.380 you're just trying to get stuff out of me.

00:09:49.900 Listen man,

00:09:50.240 there's no relationship here.

00:09:51.680 It's not in constant communication for favors.

00:09:54.100 It's in constant communication.

00:09:55.460 Birthday,

00:09:56.280 wedding,

00:09:56.740 anniversary,

00:09:57.480 help,

00:09:57.780 how can I help you?

00:09:58.500 Is everything going on?

00:09:59.260 How this?

00:09:59.920 What do you think about this?

00:10:00.760 It's basic communication.

00:10:02.080 And last but not least,

00:10:02.800 trying to find to add new names to your list constantly.

00:10:06.340 So make a list of 100 names right now for yourself.

00:10:09.540 And write it down and say,

00:10:10.320 I'd like to be friends with this person,

00:10:11.700 that person,

00:10:12.100 this person,

00:10:12.500 this person,

00:10:12.880 that person.

00:10:13.580 And work your list.

00:10:15.240 Start working on your list.

00:10:17.020 Where gradually,

00:10:17.840 as you hit them on the list here,

00:10:19.120 I got 92 more names to go.

00:10:21.580 78 more names to go.

00:10:23.360 63 more names to go.

00:10:24.520 I can tell you right now,

00:10:25.600 the emails that I have,

00:10:26.520 or the texts,

00:10:27.020 or calls that I have with people today,

00:10:29.180 10 years ago,

00:10:30.020 they were on the list.

00:10:31.240 That I was hoping for them to finally get on this list,

00:10:33.260 because I wanted to play ball at a higher level.

00:10:35.140 But if I don't put them on the list,

00:10:36.660 and I don't take action,

00:10:37.780 they're not going to get on my list.

00:10:39.020 It's the same thing you've got to be doing.

00:10:40.240 And then eventually,

00:10:41.040 one day,

00:10:41.540 maybe,

00:10:41.940 they talk about your Rolodex,

00:10:43.700 and the contacts you have.

00:10:44.860 Because if presidents,

00:10:46.860 if Rockefeller,

00:10:48.040 Vanderbilt,

00:10:48.580 if Kennedys,

00:10:49.700 if these people value

00:10:51.200 networking,

00:10:52.440 and building a strong Rolodex,

00:10:54.040 maybe you ought to do the same as well,

00:10:55.340 or take your game to the next level,

00:10:56.520 your business to the next level.

00:10:57.540 Having said that,

00:10:58.360 take care.

00:10:58.880 Bye-bye.

00:10:59.320 Thanks everybody for listening.

00:11:00.580 And by the way,

00:11:01.020 if you haven't already subscribed to Valuetainment on iTunes,

00:11:03.960 please do so.

00:11:05.120 Give us a five star.

00:11:06.500 Write a review if you haven't already.

00:11:08.080 And if you have any questions for me that you may have,

00:11:10.120 you can always find me on Snapchat,

00:11:12.100 Instagram,

00:11:12.840 Facebook,

00:11:13.420 or YouTube.

00:11:14.060 Just search my name,

00:11:14.960 Patrick Bid David.

00:11:16.040 And I actually do respond back

00:11:17.940 when you snap me

00:11:18.800 or send me a message on Instagram.

00:11:20.800 With that being said,

00:11:21.520 have a great day today.

00:11:22.620 Take care everybody.

00:11:23.360 Bye-bye.

00:11:23.620 Bye-bye.

Valuetainment - March 11, 2020

Episode 440： How Rockefeller's Became The Richest Family Of All Time

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