Valuetainment - Episode 495： Cattle Rancher Warns About the Meat You’re Buying

00:00:00.000 I'm Patrick Bedevi, your host of Value Tim, and today I'm sitting down with a cattle rancher

00:00:25.400 that warns us about the meat you're buying.

00:00:27.760 Why it matters for you to know where the meat you're buying comes from.

00:00:31.560 Chad, thank you for making the time to be on Value Timing.

00:00:33.880 You're welcome. Thank you.

00:00:35.300 So what happened from you going out there and giving your message,

00:00:39.600 and just assume some of the people that haven't heard you on what happened.

00:00:43.980 So give us an update on what's going on in your world.

00:00:46.640 Well, the reason I did the video was we were working out in the field,

00:00:51.200 and we got an email alert, and this email we got was from the United States Department of Agriculture,

00:00:57.360 and in that email it said they would be forming a group of people to come out and help producers move their animals

00:01:08.640 that were unable to move to a marketing system, an alternative marketing system.

00:01:14.200 And I told myself right then, I'm like, well, there's not many alternative marketing systems right now thanks to COVID.

00:01:19.480 And then it went on to say these groups of individuals comprised of state veterinarians and other state officials

00:01:29.060 would help in the depopulation and disposal of said animals, it didn't say cattle, but said animals, if the need arose.

00:01:40.220 So it kind of set me off, and I'm like, I don't like the sound of this.

00:01:46.740 It made me mad.

00:01:47.720 I had just remembered two days before we imported some beef from Africa,

00:01:54.960 and I knew what the supply chain in other industries was doing.

00:02:00.180 I mean, we had seen what they were plowing up crops across the nation, dumping milk, chickens, and hogs. 0.96

00:02:08.200 And this, I believed this email was to prepare us for that possibility with cattle.

00:02:16.480 My dad had told me about the 1930s and 1950s when they had to depopulate due to drought and disease.

00:02:24.620 Now, this is a whole different circumstance, but it is one that is coming, could come to fruition even now

00:02:31.900 because the COVID has created a problem in our processing facilities that these workers are afraid to come to work due to the COVID.

00:02:43.460 And so that's creating a bottleneck or a backlog of cattle that need to be harvested. 0.55

00:02:49.080 And I think right now we could be close to a million head that, you know, some are seven weeks out from their original harvest date,

00:03:00.580 and that's causing the backlog or the backup of meat in the system.

00:03:03.720 We can't get the supply of beef through the system to the consumer.

00:03:07.840 There are cattle, you know, our supply of cattle, live cattle is great.

00:03:12.500 The demand is great.

00:03:13.860 It's getting it through the system that has become a problem.

00:03:17.520 And so that's what really got me frustrated.

00:03:20.120 And I said, you know, we are importing beef and we are destroying our harvests at a time when people don't have jobs.

00:03:28.480 And that's not the American way. 0.55

00:03:30.260 It doesn't, it didn't make sense.

00:03:31.680 And they were dusting off the books and the protocol was there for that to start happening.

00:03:37.140 And so I was just a little bit upset by that.

00:03:39.720 I just off the cuff did the video.

00:03:41.660 Um, I'm not a guy that usually does things like that.

00:03:45.840 And it went, uh, what they call viral.

00:03:49.520 And, and here we sit today.

00:03:51.440 I told my wife, I said, maybe I should take that off.

00:03:55.100 I don't want to panic people.

00:03:56.260 Our food supply is safe.

00:03:58.040 Um, we have issues with it.

00:03:59.900 And she said, no, the American people need to hear the truth.

00:04:02.720 And, um, so we have some industries out there that don't want to, you know, speak the truth.

00:04:08.000 And, and that's how I got to you today.

00:04:10.860 How does that affect the average person?

00:04:12.720 So imagine I'm not in your world.

00:04:14.240 I don't know what's going on.

00:04:15.320 All I do is I either watch CNN, MSNBC, or I either watch Fox or I get my news from social media.

00:04:22.480 I'm one of those three.

00:04:23.680 How am I impacted by what's going on to you?

00:04:25.840 Well, you're impacted through by a, uh, supply issue and a food safety issue.

00:04:30.820 So what has happened down through the years is our federal government has allowed acquisition,

00:04:36.680 acquisitions and mergers of multinational corporations to take over our food supply system.

00:04:43.920 So in the beef industry, for example, we have four companies that control 85% of the beef

00:04:50.440 cattle supply chain.

00:04:51.960 Okay.

00:04:52.320 So there, there we are putting our, our eggs in one basket.

00:04:55.520 So to speak.

00:04:56.160 So what happened is the COVID come in, we get these sick people.

00:05:00.700 And because our eggs are in one basket, we have the inability to process those animals

00:05:06.460 to get to the, uh, to the consumer, right?

00:05:09.620 So, uh, the power those companies have, uh, funnels down to the consumer.

00:05:16.320 You're no longer able to get your product.

00:05:19.080 Number one, number two, they, they, uh, the, the safety, they, they're importing, uh, less

00:05:25.500 quality, a lower quality beef into our supply and mixing it onto our, aren't on our supply,

00:05:30.680 which is increasing their profits, oppressing our profits and kind of gouging the consumer.

00:05:35.680 So you don't know exactly what kind of product you're getting.

00:05:39.140 That's, it's a, it's a food, it does come down to a food safety issue and a Liberty issue

00:05:44.460 as far as I'm concerned.

00:05:45.440 So, Sean, based on what I'm seeing, there's four different business models here.

00:05:50.160 You got the producers at the beginning, then you got processors, then distributors, then

00:05:54.980 retailers, right?

00:05:56.280 Yes.

00:05:56.680 And there's even more to that.

00:05:58.000 So you have the cow, calf, uh, producer that that's the man who owns the cow and they have

00:06:03.000 a baby calf.

00:06:03.920 Is that what you do?

00:06:04.780 That's what you do.

00:06:05.800 That's not what I do.

00:06:06.820 Walk me closer.

00:06:07.420 Okay.

00:06:08.420 So there's the cow, calf producer.

00:06:10.040 Those calves grow to a certain weight.

00:06:12.600 They wean them off of the cow and then they go to a man who I am called a stalker operator.

00:06:18.840 And so I buy that calf and I grow that calf to a certain weight.

00:06:22.980 And in my part of it, I do it, uh, on grass.

00:06:26.720 So I grow them on grass to a certain weight, say 800 pounds.

00:06:30.500 And then I sell those animals to what they call the feedlot industry.

00:06:34.520 The feedlot industry, uh, can be captive supply.

00:06:38.100 There's all sorts of different aspects to that industry, but they grow them to a certain

00:06:43.140 weight and then, and prepare them for harvest.

00:06:46.160 And then you have the harvest, uh, harvesting side of the industry.

00:06:49.540 And then you go on to re on up the chain to retail.

00:06:53.260 So, so you said the four companies that are on 88, 85%, whether it's Tyson food, Cargill,

00:06:58.820 JBS, national beef, those are the four you're talking about, right?

00:07:02.040 National Marfering.

00:07:03.060 Yep.

00:07:03.260 Okay.

00:07:03.860 So those four that you're talking about, where do they fall under those processes?

00:07:08.540 Are they the producers, the processors, the distributors or the retailers?

00:07:12.080 Obviously they're not.

00:07:12.960 They're the processors and distributors.

00:07:15.540 They're the processors and the distributors.

00:07:17.900 And is it fair to say that they're not necessarily the small business owners?

00:07:22.160 They're the, you know, too big to fail type of models in your world.

00:07:25.460 Is that a pretty accurate?

00:07:26.080 That's correct.

00:07:26.340 Okay.

00:07:27.340 Okay.

00:07:27.360 So how do they bully you around as the small business owner?

00:07:31.540 Because maybe they can afford to go through six months of bad times where a lot of folks

00:07:36.640 in your world cannot.

00:07:37.620 So what role do they play making it difficult for you?

00:07:40.900 Well, they have taken away all competition.

00:07:42.900 So with the acquisitions and mergers over the last 25 or 30 years, they have gained more power

00:07:51.640 and control and control and that has eliminated the competition.

00:07:54.980 So let's say 30 years ago, there would have been 800 processors across the United States able to process

00:08:02.820 and harvest this beef, where now there are only four main processors that harvest 85% of that chain.

00:08:11.700 So what they have done is they've totally eliminated cash competition, right?

00:08:17.000 And what that does is that has created their power to network down and take control of the industry that way.

00:08:23.320 Again, so how does that affect me?

00:08:26.020 Because imagine the consumer is one dimensional thinker.

00:08:29.300 And here's what I mean.

00:08:30.320 The consumer says, is the meat good?

00:08:33.200 Is it healthy for my kids?

00:08:35.160 Is it going to be cheap?

00:08:36.640 Check.

00:08:37.140 I'm good to go.

00:08:38.180 Why should I, the consumer, be so concerned about what's going on?

00:08:41.700 Because there's a concentration.

00:08:44.000 So there's an oligarchy of power and control at the, at the top of the food, at the top of the chain, right?

00:08:50.160 And that trickles down to you.

00:08:51.580 So they are able to eliminate competition in the United States while bringing in cheaper,

00:08:56.500 lower quality meat from other countries, 18 other countries.

00:09:01.000 And they can put that on top of our meat, mix it in the grind or mix it in, you know,

00:09:06.560 you can go to the grocery store and you may have, you may buy a cut of beef that says product of the USA.

00:09:12.560 But that does not mean that it is a product of the USA.

00:09:16.660 So basically what I'm telling you is as a consumer, you don't know what you're buying.

00:09:22.240 You don't know the food safety because every country has different safety inspection standards, right?

00:09:28.580 Now they do have to go through a United States inspection standard, but it's not up to par as what we have in land here.

00:09:38.360 So how it affects you is, is you're getting a lower quality, uh, product at maybe a higher price because they, as a consumer is at a higher price,

00:09:50.000 but that ability for them to import that, uh, cheaper, cheaper cut of meat, uh, throw it into the American product.

00:09:57.200 It oppresses our prices because there's no competition for it.

00:10:01.040 So out of those 18 countries, are any one of them China?

00:10:05.780 Yes.

00:10:06.640 One of the 18 is China.

00:10:08.360 Yes.

00:10:09.460 What percentage recently made, uh, uh, uh, we, we made the, uh, uh, trade deal with China on this.

00:10:17.040 And this was going to, this was supposed to have been started now, you know, during this COVID deal, the four main trade, uh, is Canada, Mexico, uh, New Zealand, and Australia.

00:10:26.920 Now, Canada and Mexico, they had a decent relationship with, uh, uh, uh, the beef that was coming in until, you know, uh, the organization,

00:10:36.580 which the acronym is cool, COOL, which, uh, some like them, some don't like them.

00:10:41.860 And then that kind of changed the game.

00:10:43.500 What, what happened there politically behind closed doors that the average person doesn't know about?

00:10:46.880 So, uh, uh, mandatory country of origin labeling was implemented, I think in 2002, somewhere around in there.

00:10:54.620 And what that did was it, uh, required our processors to put a country of origin label on all beef.

00:11:02.700 So that means you were able to differentiate your beef as a consumer in the retail store.

00:11:08.920 What happened was, is Canada and Mexico, uh, decided that mandatory COOL violated several, um, trade agreements.

00:11:19.120 And so they went to the World Trade Organization and a lawsuit came about.

00:11:24.860 The World Trade Organization determined that it was unfair trade practices by the United States to, uh, require mandatory country of original labeling.

00:11:34.900 Canada and Mexico won that lawsuit and Congress repealed, uh, mandatory COOL in 2015.

00:11:41.260 Now, politically, who's behind COOL?

00:11:43.320 Who, who is behind country of original, uh, original, uh, original labeling?

00:11:47.800 Because to me, as a buyer, I was having lunch today with my wife and, uh, Kai.

00:11:52.180 And I said, babe, when you buy the meat, do you care where it's from?

00:11:56.780 She says, uh, I, uh, I don't pay attention to it, but is it important where it comes from?

00:12:03.080 She says, should I be curious about it?

00:12:05.360 I said, babe, I'm just asking you, we buy meat all the time.

00:12:07.960 Do you ever look at the label to see where it's coming from?

00:12:11.280 She said, no, I don't.

00:12:12.600 But as a buyer myself, I kind of would want to know where it's coming from.

00:12:16.200 I, I don't think it's a big deal to say, you know, if I'm buying a product on the bottom,

00:12:20.100 it says made in China or made in, you know, uh, whatever it is.

00:12:23.500 I also kind of want to know where my meat is coming from.

00:12:25.680 Why, why is it such a big deal where people are given a pushback of where the meat is coming from?

00:12:30.400 Okay.

00:12:31.240 That becomes a very complicated issue.

00:12:33.880 So obviously the, the main four, um, packing conglomerates or that oligarchy do not want to

00:12:41.300 have to differentiate that meat.

00:12:42.900 They say it's too expensive to do that, to, uh, uh, differentiate it in the pack, in the

00:12:48.840 packing plants.

00:12:49.700 So those processors, um, are members of the board of directors of what they, we call the

00:12:56.480 national cattlemen's beef association, a very strong, uh, cattle industry lobbying group.

00:13:01.620 And so they have determined that, uh, mandatory cool is bad for the consumer and bad for the

00:13:10.520 cattle business.

00:13:11.420 The organization called RCAF USA is organization full or comprised of independent producers across

00:13:22.380 the United States, almost 6,000 members.

00:13:24.660 And, uh, they believe mandatory cool is a, is an individual right is a Liberty issue.

00:13:30.860 And, uh, so they're the ones that are, have been, and I'm a part of that group.

00:13:34.720 And we have, uh, you know, spent years and years pushing that because, uh, we believe number

00:13:39.800 one, it's a Liberty issue.

00:13:40.980 And number two, the data shows it, uh, at the prime of, you know, when Congress repealed

00:13:46.160 cool, we were in the prime of the industry.

00:13:48.420 We had, we were very prosperous at the time.

00:13:51.840 And then as soon as it was repealed, uh, everything fell out of bed and it went backwards.

00:13:58.160 So, uh, but the national cattlemen's beef association, they, they are, uh, against mandatory country

00:14:04.760 of origin labeling.

00:14:05.940 Um, they, uh, are, uh, very pro export, uh, very pro packer.

00:14:12.600 And, uh, they kind of, it's kind of, to me, it's kind of a pay to play system.

00:14:17.580 You know, the Packers play it, pay them, sit on the board of directors, and then they

00:14:21.180 get to play that they're required to play how the Packers want.

00:14:24.860 How, how much, how much similarity is there with your world and big pharma?

00:14:28.180 Meaning big pharma has got the lobbyists were the biggest lobbyist.

00:14:31.360 Very similar.

00:14:32.340 Very similar.

00:14:33.080 Okay.

00:14:33.380 Very similar.

00:14:34.180 It's a power and control.

00:14:35.500 It's all about money, power, and control lobbying power. 1.00

00:14:38.780 Now, Chad, how many of you are there in America?

00:14:40.880 Meaning how many people like you, cattle ranchers, how many of you are there in America?

00:14:45.880 700,000.

00:14:47.380 700,000.

00:14:48.420 What, what was it before?

00:14:49.400 Was it a lot more?

00:14:50.320 In 1979, there was, uh, uh, uh, well, about 1.2 to 1.3 million in between.

00:14:57.540 We went from 1.2 to 1.3 million to 700,000 today from 1979.

00:15:02.540 That's correct.

00:15:03.360 What was the biggest drop-off, Chad, from, uh, 79 to today?

00:15:06.660 Was there a single event that got, got rid of a lot of people in your world?

00:15:10.460 No, it was, it, it, it, there wasn't a single event.

00:15:14.660 It's gradual.

00:15:15.060 It's a gradual decline because of the lack of competition throughout the industry.

00:15:20.200 And so we have these acquisitions and mergers take place, more power control, uh, and, you

00:15:25.680 know, expenses go up.

00:15:27.100 We're not, uh, able to create, um, any kind of competition in the marketplace.

00:15:32.140 And, you know, how stuff flows downhill.

00:15:35.600 If there's 10 business owners that are selling their industry, meaning come get involved in

00:15:40.620 my industry, one industry is real estate, one industry is technology, one industry is insurance,

00:15:46.300 another industry is finance, another industry is, you know, uh, uh, construction, then you're

00:15:51.500 standing there and you're selling your industry.

00:15:53.820 Could you easily sell others to consider getting into your industry today?

00:15:57.900 It's financially impossible as an individual, it's financially impossible to get.

00:16:05.140 Why do you say that?

00:16:06.120 Why do you say that?

00:16:06.680 Because the overhead, it costs too much to start a, the, the, you know, it takes a lot

00:16:11.440 of land.

00:16:11.960 It takes a lot of overhead and unless you, what they, the proverbial term in the beef

00:16:17.300 cattle industry is, is unless you marry it or inherit it, you ain't going to have it.

00:16:22.320 So, and that's one of the problems that has taken place as a result of this, uh, you know,

00:16:27.860 it's hard for family, you know, everybody's dream is to pass the family farm or ranch down

00:16:32.860 and that's, that's totally impossible.

00:16:34.700 Now you can't do it.

00:16:35.820 You know, let's take me, for example, uh, you know, my mom and dad had, uh, uh,

00:16:41.960 four small, nice ranches, uh, paid for in the early eighties, the early eighties come

00:16:47.620 on and, um, you know, if you'll re you may not remember this, the interest rates got up

00:16:53.460 there 17 to 21%.

00:16:55.040 There was a fallout.

00:16:56.560 We lose some land.

00:16:57.600 Well, then we basically have to start over and it's just been an issue of that, uh, several

00:17:04.520 times since then.

00:17:05.660 And it's just, I mean, these young kids, it is impossible to get a startup.

00:17:10.740 You can get some government help as a, uh, first time landowner or business owner, but

00:17:17.440 the, the, um, the cost of the land, it requires a lot of land and the cost of the, the inputs

00:17:25.500 are, are increasing and gaining.

00:17:27.860 And it's, so it's impossible, uh, without a lot of equity or cash in the bank to get a

00:17:34.860 start.

00:17:35.180 It's, it's nearly impossible.

00:17:36.600 And therefore across America, we have seen, um, thousands and thousands, hundreds of thousands

00:17:43.320 of youth not returned to the family operation after, after high school or college.

00:17:48.980 Because of this specific reason.

00:17:50.820 Correct.

00:17:51.960 So based on what, you know, I mean, I'm assuming you're in a community where you're with other

00:17:56.380 people and you're talking to other cattle, cattle ranchers, cause you're in that world.

00:17:59.520 I mean, insurance, I talked to other insurance CEOs and executives, how many of these 700,000

00:18:04.580 you think are going to be able to withstand the current challenges they're facing?

00:18:09.880 That's a, that's a good question.

00:18:11.480 And I would say that we could lose through this COVID situation.

00:18:16.900 We could lose plus one third of those this year.

00:18:20.280 You, you could lose a third, so we can go from 700,000 to 450,000 in the next six, seven

00:18:29.160 months.

00:18:30.700 It is possible.

00:18:32.180 Maybe more. 0.95

00:18:34.960 Are you being asked to actually kill the cattle? 0.93

00:18:37.520 Are you being asked?

00:18:38.520 No, we are not being asked.

00:18:42.100 And I, and I pray that, that we do not come to that.

00:18:45.740 And I don't think we will in America.

00:18:47.940 Uh, you know, it's a different time than it was 60, 70 years ago.

00:18:52.200 Um, but you know, so to speak, they're dusting off the books and the protocol is there if

00:18:57.900 it has to take place.

00:18:58.880 And, and I want the public to understand it, it, uh, we have the cleanest, safest, most humane

00:19:05.540 food supply in the world, but real life takes over and real life has taken over during the

00:19:10.320 COVID deal.

00:19:10.960 So, so what has happened is with the backup or the backlog, the bottleneck of live cattle

00:19:17.740 on the hoof that, that can actually move around and move, um, has backed up to an enormous

00:19:25.280 amount of, of numbers that is just staggering.

00:19:29.020 Well, they have a lifespan that must end at some time.

00:19:34.720 So when you're, when they're in the feedlot and they're getting ready to be harvested at

00:19:39.240 the end of that, when they're ready to be harvest, there is a period of time where they can go

00:19:43.760 on past, uh, for a few weeks and they can get by, but there will come a time that those,

00:19:51.340 those cattle, uh, have to have to meet in the supply chain.

00:19:56.260 I mean, it's, it's a ugly real life issue that, uh, has to take place.

00:20:02.100 So we are not, uh, euthanizing cattle at this point.

00:20:07.380 And I don't think we will.

00:20:08.820 The president put in a, an executive order that was outstanding and required those supply

00:20:14.280 chains to be running.

00:20:16.320 Um, so we'll see what happens from there.

00:20:19.020 Right?

00:20:20.020 How many employees you have working for you right now?

00:20:22.180 How many what?

00:20:23.120 How many total employees did you have pre COVID zero Oh, pre pre COVID zero.

00:20:30.960 I, I, it is me and my widowed mother.

00:20:35.160 We run our operation between Texas and Colorado.

00:20:38.360 She stays on the ranch in Colorado.

00:20:40.280 So I'm down here, um, and I have a one older sister that has retired from her job and moved

00:20:47.120 home.

00:20:48.120 She's never been married.

00:20:49.120 And, uh, she's kind of helping with my mom now as my mom is aging and getting elderly.

00:20:54.320 And, uh, so she helps up there, but we don't have any employees.

00:20:58.320 What are your longterm plans?

00:20:59.320 Would you see what's going on right now?

00:21:00.880 What are you thinking when you and your mom are having conversations?

00:21:03.080 What are you thinking?

00:21:03.880 You seem like you're young.

00:21:04.880 You seem in your late thirties, early forties.

00:21:07.320 What are your plans?

00:21:10.120 That's a great question, Patrick.

00:21:12.000 We, you know, if this was the year 2014, I would say the future is, is in our hands,

00:21:18.680 right?

00:21:19.680 We're going to be able to get some of this through or it's going to start being able

00:21:22.760 to, uh, uh, buy a little bit more land where we were debt free.

00:21:27.580 All of that came to fruition.

00:21:30.060 And then, um, with the, uh, Congress taking mandatory country of original labeling away,

00:21:38.000 and there was a flood of cattle on the market due to a drought, um, the prices just collapsed.

00:21:45.120 And to be honest, we have not made any money since 2014 on cattle.

00:21:50.760 And so I don't know what our future holds, to be honest with you.

00:21:53.720 I, uh, you know, I own a little bit of land.

00:21:56.620 My mom owns the, uh, you know, a good portion of land.

00:22:02.580 She doesn't have any cash in the bank.

00:22:04.380 The land is her cash.

00:22:05.660 We have equity in the land.

00:22:07.120 Uh, you know, her and my dad started in 1959 and put this all together.

00:22:12.000 They started from the ground up and they want to pass that legacy onto their kids.

00:22:17.340 And I, I, I have worn, I'll, I have four, three sisters and I have warned my sisters.

00:22:22.620 I said, you know, she has no cash. 0.99

00:22:24.620 We're not making money.

00:22:25.620 Uh, we've pulled a rabbit out of the hat to get by the last four years.

00:22:29.580 Um, it is a possibility that we could have to sell the land, uh, for, you know, if she

00:22:35.000 was to have to go to the nursing home or something like that. 0.99

00:22:37.380 So you've actually considered that you actually had that conversation with your three sisters.

00:22:41.080 We are having it more and more every day.

00:22:43.580 Uh, it's just a tough industry to be in.

00:22:46.040 And if you're not profitable, it's not good.

00:22:48.020 I mean, uh, you know, we're, we're spending, let's say we're spending $1,200 a head to make

00:22:54.480 $900 a head.

00:22:55.540 That's terrible business.

00:22:57.080 Uh, we love the life.

00:22:58.340 We love the legacy.

00:22:59.220 Um, but at some point you have to draw the line and say, okay, are we going to be business

00:23:04.140 people?

00:23:04.920 And are we, are we going to lose everything we've put together, um, over the last 60 years

00:23:10.660 and, uh, go from there?

00:23:12.880 Uh, I don't know.

00:23:13.980 I think you have to be a business person.

00:23:15.480 You have to be smart and you have to be real.

00:23:18.440 You know, they don't see legacy.

00:23:20.260 They don't see family.

00:23:21.320 They don't see tradition.

00:23:22.320 They don't see any of that stuff.

00:23:23.320 They don't know the stories you have with your pops and the lessons you're going to pass

00:23:27.380 down to your four-year-old son.

00:23:28.760 They just see profit margin.

00:23:30.140 That's all they see.

00:23:30.940 That's right.

00:23:31.640 And, uh, well, one thing RCAF USA did in April, 2019 is we filed an antitrust lawsuit against

00:23:39.760 those four main Packers.

00:23:41.000 It was historic in nature.

00:23:42.180 And right now we're in the, uh, motion to dismiss there in the motion to dismiss phase

00:23:47.660 of that lawsuit.

00:23:48.740 But if that lawsuit goes through, that will be historic, uh, in terms of the industry and

00:23:55.960 it could change the industry by itself.

00:23:58.080 Uh, we are, you know, clamoring and hollering and, but you know, there's two factions in our

00:24:03.440 industry.

00:24:03.740 There's the independent producer and then there's the globalist.

00:24:06.660 And those two factions are fighting right now for what's better for our industry.

00:24:10.720 Sonny Perdue, our secretary of agriculture, head of the United States department of agriculture

00:24:16.020 has done more harm to the agricultural industry as a whole than any other secretary of agriculture

00:24:22.680 in the history of our nation.

00:24:24.600 We have lost over 50% of our net farm income under his watch.

00:24:29.620 He's a globalist.

00:24:30.660 And we're working hard to get president Trump's ear.

00:24:35.000 I mean, we're, we're every day.

00:24:36.880 We got letters, letters, letters.

00:24:38.720 We're calling, calling.

00:24:40.140 We have people on our side.

00:24:41.480 And after my video, I'll tell you, I think the video changed a little bit of the mindset

00:24:46.120 of the American, uh, consumer.

00:24:48.540 They, they now see, they depend on others for their supply, right?

00:24:54.120 Their food supply.

00:24:55.200 And I think now with the COVID deal and the backlog of product across the nation, they see

00:25:02.020 that they need to take more responsibility in it.

00:25:04.280 And I think it's a great thing.

00:25:05.780 Do you have kids?

00:25:07.840 Yes.

00:25:08.420 I have one stepdaughter, Lindsay, and I have a four-year-old little boy.

00:25:12.060 Any plans of one day wanting to pass this down to your stepdaughter and your son?

00:25:16.720 Absolutely.

00:25:17.560 That's the goal.

00:25:18.500 You know, we, we, that is every rancher's dream is to be able to pass these, uh, this

00:25:24.240 business and this lifestyle.

00:25:25.880 It's a tradition.

00:25:26.800 It's something that we love.

00:25:28.440 It brings a lot of hardship, but it brings a lot of love to the heart too.

00:25:32.660 You know, there's a lot of rewarding experiences in this life and it, and it's more, it's, it's,

00:25:38.840 I shouldn't say it's not about the money because we have to be able to feed the world at a

00:25:43.120 profit.

00:25:43.540 We can't do it at a loss.

00:25:44.700 And, uh, in order to, you know, send that dream on down the road, we have to be successful.

00:25:51.340 And, you know, we do want to, uh, want it as our legacy.

00:25:56.160 That's what it's all about is your legacy.

00:25:58.140 We're proud to be multi-generational operators, but, uh, at this point it's not looking like

00:26:04.320 it.

00:26:04.500 And I'm telling you why, why did, why would I want my son to go through a life of misery?

00:26:10.160 Because, you know, I'm very competitive person.

00:26:13.020 We're very competitive people, but at some point you have to have a win and, uh, wins

00:26:18.260 are coming so few and far between, because remember the cattle producers are not just

00:26:23.300 at the mercies of the market and the corruption.

00:26:25.800 They're at the mercies of the weather.

00:26:27.580 They're at the mercies of drought and floods and blizzards.

00:26:31.700 You know, uh, take for example, those producers up in Nebraska and South Dakota, uh, in the,

00:26:37.400 in the winter of 2018, 19 went through blizzard after blizzard.

00:26:42.480 They lost a million head of cattle.

00:26:45.300 Well, when you're losing your livelihood and then they gut punch you with market collapses,

00:26:50.200 um, it's hard to take.

00:26:53.580 So, you know, the future, I believe the future is, is positive.

00:26:59.440 I want to believe it is positive, but you know, the real, the real, the reality is, is

00:27:05.300 there's not a great future for independent producers across the country.

00:27:09.440 Chad, how much of your fondest memories of you and your father has to do with you guys

00:27:13.480 working together on the ranch?

00:27:15.380 All of them.

00:27:16.000 I'm going to write a book about it.

00:27:18.180 All of them.

00:27:19.460 I, you know, I, I've been here, uh, I'm 46 years old.

00:27:24.300 I went to college for four years and that's the only time I was ever away.

00:27:28.700 We, us, uh, we were a little different.

00:27:30.960 My mom and dad were putting all of this together, took some hard hits in the eighties, uh, again

00:27:35.940 in 1990, kind of set us back.

00:27:37.920 We recovered from those, but, uh, me and my siblings, we were all a part of this.

00:27:43.780 Uh, we helped build this and my dad's dream, God bless him, was to, was to allow us to capture

00:27:51.120 some of this, uh, pride, you know, some of this success.

00:27:55.040 So, uh, yeah, all of my memories.

00:27:57.100 I mean, he taught me everything.

00:27:58.080 I know we went through good and bad.

00:28:00.500 Uh, we, you know, I, that I could tell you so many stories and make your head swim.

00:28:05.180 Right.

00:28:05.420 That's, uh, uh, that's the beautiful part about legacy business.

00:28:09.620 You know, when you get to work with your dad and you share those stories with your son

00:28:13.260 and one day your four-year-old son runs this and your father essentially is living through,

00:28:18.740 you know, experiencing it through your, his grandson.

00:28:22.240 So, you know, a couple of questions on the complete opposite side.

00:28:25.060 Some may say the consumer may say, you know, the price of beef went down from four 16 and

00:28:31.380 2015 to three 78 today, which is a 10% drop off.

00:28:35.980 Right.

00:28:36.280 And remember the consumer is very one dimensional.

00:28:39.240 The consumer doesn't go to the stories.

00:28:41.020 The consumer doesn't remember what you and your father did.

00:28:43.720 The consumer is thinking about if I can send 10 cents or 10%, I'll go to target over Walmart.

00:28:48.960 I don't care who's getting my business.

00:28:50.080 I just need to save my money, but you guys lost 40% during that period.

00:28:54.600 So again, the price went down 10%, but your business margins went down 40%.

00:29:00.460 Correct.

00:29:01.540 I guess the question becomes the following.

00:29:04.100 Why should the consumer be concerned about you losing 30% to want to buy the product from

00:29:10.540 you versus going and saving that 10% that they're going to get themselves?

00:29:14.940 Because if as an individual producer, I go to out of business, that makes them rely upon

00:29:20.940 the multinational corporations to provide their, their food supply, not just beef, but their

00:29:26.460 food supply all around.

00:29:27.560 And we know what they've already done is, uh, lower the quality of beef, uh, coming into

00:29:33.540 the country, being imported into the country.

00:29:35.600 And the consumer doesn't know, uh, where, where that, uh, food safety issue lies.

00:29:41.380 They need to have the choice to do that.

00:29:43.840 And if I'm gone as an individual producer, who's, who fills my shoes now in this time and

00:29:49.760 age, nobody, nobody, only multinational corporations, the conglomerates, the control.

00:29:55.320 Why should the consumer care?

00:29:57.560 Because it's a food safety issue.

00:30:00.220 Okay.

00:30:00.880 So that's what I'm going.

00:30:01.660 Okay.

00:30:01.800 So if it's a food safety issue, uh, uh, uh, if it's a food safety issue, you're saying

00:30:07.340 buying meat from outside of the United States is not as safe as buying the meat that's made

00:30:12.120 in the United States.

00:30:13.100 I would say that as a personal human being.

00:30:16.080 Absolutely.

00:30:17.080 We have the highest quality beef supply, the safest beef supply.

00:30:21.940 We've, we've spent the last 150 years improving our herds.

00:30:26.060 We have the best beef available on the planet.

00:30:30.160 We want that to be differentiated from those people who have not worked so hard to be, uh,

00:30:36.160 to be in the U S market.

00:30:38.120 You know, USA beef is the best product in the world.

00:30:40.980 There's no, there's no other product that is comparable.

00:30:44.260 We have the safest and the highest quality beef in the world.

00:30:47.860 And I, I hope the consumers realize that.

00:30:50.780 And I hope they choose that and we'll pay a little bit more money to local people to do

00:30:55.340 that.

00:30:55.720 I'm a Ford, the small business owner, but I also know, you know, Tyson, JBS, all these

00:30:59.980 guys are going to come out.

00:31:00.820 I mean, you even heard JBS was trying to buy national beef back in 09 and that would have

00:31:05.220 been a whole big monopoly.

00:31:06.300 And JBS, the Brazilian based company, which makes no sense for a company.

00:31:10.460 Well, let's talk about that, Patrick, because JBS and national Marfrig are both Brazilian

00:31:16.120 owned.

00:31:16.480 JBS is both owned by the Batista family, Josely and Wesley are the two brothers that are heads

00:31:24.080 of that, uh, uh, corporation.

00:31:26.220 And those people, those brothers just got out of prison in Brazil for a fraud and, um, unfair,

00:31:34.800 uh, market or trade practices in their country.

00:31:38.180 They just got out of prison.

00:31:39.880 Both of those boys spent a year, a year in prison, uh, for fraud.

00:31:43.440 They, in 2017, JBS, uh, we were importing, uh, Brazilian beef.

00:31:48.960 They sent, uh, not us, they sent it all over the world, uh, rotten meat.

00:31:53.880 They got caught in that scandal.

00:31:55.740 It is a food safety issue, uh, like no other.

00:31:59.220 And when you have two, I mean, we're selling our souls to other countries.

00:32:03.820 We're depending on other countries, uh, same way with China.

00:32:06.940 Everybody's talking this week about all of their medical supplies coming from China, right?

00:32:11.420 Nobody knew that.

00:32:12.240 I didn't know that, uh, I tell you, I, I'm on a weekly regimen of chemotherapy and have

00:32:17.700 been for a year and a half.

00:32:18.720 Uh, we don't, I don't know where that comes from.

00:32:21.160 I never thought about it.

00:32:22.260 Right.

00:32:22.980 So now we have all these people don't know where their food supply is coming from and

00:32:28.440 they're, it's all a safety issue, right?

00:32:30.280 I mean, when two of our four main beef packers are Brazilian owned, foreign owned, and they 0.99

00:32:36.420 have that much power and they've been caught in these fraudulent cases in their own countries.

00:32:41.060 What do you think they're doing in the United States, right?

00:32:44.240 They don't care about the American consumer.

00:32:46.940 And I'm not against the American dream.

00:32:49.320 I love this.

00:32:50.340 The guy that starts out small, gets big and grows big.

00:32:53.500 I think it's, I think that's awesome, but this isn't that this is, this is a corruption.

00:32:59.260 And when people say, Shad, what would you do to change the industry?

00:33:03.300 I start at the top and I say, we got to end corruption.

00:33:06.540 We have to, uh, um, we have to enforce the Packers and Stockyards Act of 1921, which guaranteed

00:33:13.120 a level playing field for, for the producer clear to the pack.

00:33:16.560 We have to enforce antitrust laws that we have on the books that keep these acquisitions and

00:33:21.720 mergers from happening.

00:33:23.080 We have these laws.

00:33:24.100 Why aren't they being implemented?

00:33:25.960 Why is the federal government allowing the acquisitions and mergers to gain control?

00:33:30.180 Because it's a part of a globalist, uh, economy, a global economy.

00:33:34.460 And I'm fine with a global economy, but it's got to be fair for the producer.

00:33:38.040 It's got to be fair for the independent producer of the United States, any producer, whether you're

00:33:43.320 producing rocking chairs or, or cows, right?

00:33:46.600 The American dream is about private property rights.

00:33:48.580 Without your ability to own private property rights or to own private property, whether

00:33:54.660 it's land or, uh, a business in town, you don't have the ability to be a part of a free

00:34:00.720 market system, a capitalistic system.

00:34:02.660 And these are all private property rights that are being taken away from us day by day.

00:34:07.700 How, how are the, how's the, well, let's, let's, let's take, uh, for example, there's, uh,

00:34:14.000 in production agriculture, there's these new measures called the global round tables.

00:34:19.040 And let's take the specific one that I know deeply about is called the global round table

00:34:24.060 for sustainable beef.

00:34:25.540 And what that is, is that is, was created by the United nations.

00:34:30.600 It, they, uh, implemented this control mechanism called the global round table for sustainable

00:34:37.280 beef.

00:34:37.740 They implemented it across the world through the world wildlife fund.

00:34:42.180 The world wildlife fund is a, uh, environmental organization that does not believe in private

00:34:47.680 property rights.

00:34:48.420 They're, they're a very enormously money driven, uh, organization that wants to take you off,

00:34:55.740 off your land.

00:34:56.500 So they have implemented this deal called the global round table for sustainable beef, and

00:35:01.960 it controls production standards from top to bottom.

00:35:06.920 So what it does is they, they come in at the top of the chain, the supply chain, and they

00:35:13.320 say, okay, you're going to produce this, this, this at this cost, you're going to implement

00:35:19.080 these production standards.

00:35:20.640 You're going to do this to your cattle.

00:35:21.860 You're going to do this to your land.

00:35:23.180 They're going to have third parties that come in and audit it.

00:35:25.800 And then, and then, and so then they have you captured and it creates bottleneck.

00:35:30.080 And if you don't get on board, you, you are not allowed to play in the market.

00:35:35.220 And that has already come to fruition in Brazil under the global round table for sustainable

00:35:40.000 soy in 2016.

00:35:43.520 Uh, they implemented that and, uh, and a whole host.

00:35:47.020 And I won't say how many of those, uh, Brazilian soybean farmers declined to be a part of the global

00:35:53.000 round tables for sustainable soy.

00:35:54.940 They were kicked out of the market and many of them committed suicide.

00:35:58.120 These are controlled communistic methods, uh, that have you, uh, embrace you by the neck.

00:36:07.980 They take you by the neck and you are going to adhere to their production standards from

00:36:13.560 top to bottom.

00:36:14.860 Uh, or you're not going to be in the system.

00:36:17.620 So question for you, there are three organizations.

00:36:20.720 It seems like in your world, I don't know if you can see it or not.

00:36:23.320 You've got WTO, COOL, and USDA, right?

00:36:26.280 USDA is, uh, and you got COOL, which is the country of origin, uh, uh, of, uh, labeling.

00:36:33.940 Those three.

00:36:34.680 COOL is, COOL is not, COOL is not an organization.

00:36:37.840 Uh, COOL, it means country of origin labeling.

00:36:41.380 That is.

00:36:41.660 So it's not an organization at all.

00:36:42.960 It's just a law.

00:36:44.620 Yeah, correct.

00:36:46.060 Okay.

00:36:46.320 So if you have the USDA and the world trade organization, correct.

00:36:51.060 Can you give us in another industry like world trade organization?

00:36:54.860 I get it.

00:36:55.360 So world trade organization, fine.

00:36:56.960 We kind of know who to compare them to world health organization, WTO, WHI.

00:37:01.360 I think they're pretty, uh, ran in a similar way, right?

00:37:03.860 Let's put those guys aside.

00:37:05.220 Right.

00:37:05.700 Who is USDA in another industry?

00:37:07.760 If you were to say USDA in a different industry is such and such, such and such organization.

00:37:12.380 So we can kind of have a parallel.

00:37:15.980 Well, the USDA is, is head over the agriculture industry, right?

00:37:20.240 It's the government.

00:37:21.820 Is that like SEC, SEC for financial?

00:37:24.000 Correct.

00:37:24.620 That's correct.

00:37:25.800 And are they politically driven or not at all?

00:37:28.980 Well, they're not supposed to be politically driven, but, uh, the fruits of their labor has

00:37:34.360 showed that they are a bit politically driven.

00:37:36.820 Um, you know, we have, we have screamed and yelled for mandatory country of origin labeling,

00:37:41.320 and they have gone against us.

00:37:43.820 Uh, we have screamed and yelled on August 19th, 2019.

00:37:47.300 There was a, a fire in a packing facility, a Tyson meat packing plant in, uh, Southwest

00:37:54.320 Kansas.

00:37:55.280 It decimated our markets overnight, overnight.

00:38:00.400 We were in trouble.

00:38:02.020 Uh, we asked the USDA and Sonny Perdue, who is the director, you know, secretary of agriculture

00:38:07.180 to investigate that price collapse due to that fire.

00:38:11.320 One fire in one plant decimated our prices in one night, overnight.

00:38:17.480 And we asked for those investigations to take place.

00:38:20.860 And until we, the independent producers put pressure on Sonny Perdue, the secretary of

00:38:26.740 agriculture and the United States department of agriculture, nothing happened.

00:38:30.960 There was no action.

00:38:31.820 They are now, now, because so many people have spoke up, they are now, uh, supposedly in

00:38:39.660 an investigation, but it's been nine months and we have not heard one thing about that

00:38:44.200 investigation, where it stands or anything.

00:38:47.380 Largest contributor to World Trade Organization is USA.

00:38:50.540 What we give the most, first place with 11%.

00:38:52.820 Second is China with 9%.

00:38:54.660 How, how much similarities is there with WTO and W, you know, World Health Organization

00:39:00.460 with China trying to also control some of the decision-making to get more business funneled

00:39:05.780 from China coming into U.S.?

00:39:07.320 I don't know.

00:39:08.260 I can't answer that question.

00:39:09.220 All right.

00:39:09.480 I was just curious, you know, if there's any kind of a, uh, uh, political move being made,

00:39:14.460 uh, there on that side.

00:39:16.480 So you go out to dinner this Friday night.

00:39:18.860 Let's just say the market opens up, restaurants open up.

00:39:21.160 You go to dinner, you're ordering steak.

00:39:23.360 What kind of steak are you ordering?

00:39:25.340 I'm ordering a filet mignon or a ribeye.

00:39:28.540 And do you ask specifically about the meat and the quality of the meat?

00:39:33.020 I ask specifically what country it originates in.

00:39:36.240 And most of the time they cannot tell me.

00:39:38.940 You're being serious.

00:39:40.400 Yes.

00:39:42.160 Wow.

00:39:42.500 And if they can't tell you, what do they say?

00:39:45.080 They say, I don't know.

00:39:47.040 Most of those good cuts hopefully are, you know, let's, let's take, for example, uh, you go

00:39:52.820 to a high-end steakhouse in Fort Worth.

00:39:56.700 Those, that's going to be American beef. 0.99

00:39:58.900 I mean, that's, there's probably no question to that.

00:40:01.420 But then if you get down into the chain steakhouses, um, there might be a question to it.

00:40:06.860 I'm hopeful that that is all, um, uh, American beef.

00:40:11.380 And I think it is.

00:40:12.680 But then when you go, let's say you're ordering a hamburger from McDonald's, uh, likely it's

00:40:17.520 not, it's not American beef.

00:40:19.380 You're not in, let's just say you're not in your world.

00:40:21.380 So you're just an advisor to people that want to eat healthy, healthy meat.

00:40:24.860 You want to educate them to ask the right questions.

00:40:26.680 What questions should we be asking as consumers?

00:40:29.200 Well, I think the consumer is, uh, if the consumer's going into a grocery store or a steakhouse,

00:40:34.240 I think the first thing they should ask is, where does my meat come from?

00:40:37.380 Where does this beef come from?

00:40:38.840 I think that is so important because it creates liberty in, for the consumer.

00:40:43.980 People often say, uh, we don't want the government getting in on our beef industry.

00:40:51.240 Okay.

00:40:52.100 Well, we are already taxed $1 per head.

00:40:55.100 Every time we sell an animal, we have to give the government $1 per head.

00:41:02.040 Um, we have, uh, requirements.

00:41:04.400 They're trying to implement what they call the radio frequency identification system into

00:41:08.840 the beef industry.

00:41:09.580 That's government involvement.

00:41:11.140 But the difference is, is mandatory cool becomes a liberty issue because it's a law that provides,

00:41:19.100 uh, freedom and liberty to the consumer to make a choice that we've created law from the

00:41:27.400 beginning of our country to enable the consumer to have choice.

00:41:31.640 Right.

00:41:32.320 So that's, that's a good law, but these other laws that they want to implement, such as the

00:41:37.580 beef checkoff is the $1 tax that's taxation without representation.

00:41:41.140 As far as I'm concerned, radio frequency identification tags in these cattle, what that is, is a chip

00:41:47.100 that goes into the cow.

00:41:48.100 They want to know about it from birth to plate.

00:41:50.100 Um, that, that, that actually inhibits liberty and freedom to the producer because it's a private

00:41:56.100 property rights issue.

00:41:57.100 Right.

00:41:58.100 So, uh, they, they want to know everything you're doing well in America.

00:42:02.100 In America, we're supposed to be able to produce how we see fit and, uh, and let the consumer

00:42:07.660 take that choice out, move that choice down the chain.

00:42:11.060 Very, very interesting.

00:42:12.300 So, uh, last question here, before I go to a comparison, I'll make it and we'll wrap up

00:42:16.920 is say you leave the business.

00:42:19.320 Let's say you leave the business.

00:42:20.780 You're not in the business anymore.

00:42:22.920 And there's a couple hundred thousand other people that also leave the business.

00:42:26.520 Where do they go to?

00:42:27.820 What do they do next?

00:42:28.820 I don't know.

00:42:32.580 You seriously don't know.

00:42:33.960 No, a guy like me, um, I can get a job somewhere.

00:42:38.740 You know, it's not the job you're going to want, but we have to do things we don't want

00:42:42.240 to do because we have to put food on the table for our family.

00:42:45.020 And most people are like that.

00:42:46.820 But what will happen is there will be a takeover of our industry.

00:42:51.620 The property will become under ownership.

00:42:54.220 Uh, you know, some of these guys might not lose all this property, but the ability to

00:42:58.440 produce on it is lost because it's unaffordable.

00:43:01.620 So what happens is the oligarchy takes over the industry, uh, down the supply chain.

00:43:07.420 And then a lot of these producers will become, um, excuse me, will become serfs to the oligarchy.

00:43:14.560 And I think that's where we're headed.

00:43:16.400 You're out of the industry.

00:43:17.520 You're speaking at a conference.

00:43:19.000 There's 10,000 people at this event.

00:43:20.680 They hired you to tell them what to do for them to separate themselves from their competitors

00:43:27.540 to make it in your industry.

00:43:29.080 Okay.

00:43:29.460 Again, you're a consultant.

00:43:31.420 You're no longer Shad Solomon, the American cattle rancher.

00:43:34.900 You have decided to go be a consultant for your industry.

00:43:37.600 Okay.

00:43:37.840 And you're talking to a convention with 10,000 of these guys that do what you do.

00:43:41.520 And they're asking you, Shad, how do I differentiate myself against my competitors right now to have

00:43:47.040 an upper advantage?

00:43:47.940 What would you tell them?

00:43:48.740 Well, I go back to what my mom and dad taught me now is to work hard and never give up.

00:43:56.100 That's what I tell them because it's all about work.

00:43:59.220 We work hard every single day.

00:44:01.180 We take the good with the bad.

00:44:02.840 I can remember my dad telling me, uh, Shad, you got to take the good with the bad.

00:44:08.040 And, uh, that's what I, I mean.

00:44:11.840 I asked that question because you're saying spend $1,200 to make $900.

00:44:15.640 That's not a business model.

00:44:16.680 No, that's not a business model.

00:44:18.520 How do you, I'm a guy that's spending $1,200 and making $900.

00:44:21.320 What do you tell me?

00:44:22.420 Shad, you can't tell me work hard.

00:44:23.820 I come from a family.

00:44:24.740 We all worked hard. 0.64

00:44:25.660 What the hell?

00:44:26.620 What would you tell me? 0.97

00:44:28.020 So then guess what happens?

00:44:29.460 You have to make choices.

00:44:30.900 You have to, you know, think outside of the box.

00:44:33.360 There's a lot of people in this industry that have great minds, but I'll tell you what,

00:44:37.720 a lot of this industry are two, are two income families.

00:44:41.500 I mean, the wife has had to go to work in town, um, to pay the, just to pay the 1.00

00:44:46.620 bills, but you see, we're losing so much money.

00:44:48.840 Now used to that would work a little bit, but we're losing so much equity now that, that

00:44:53.840 even with the second off farm job, it's not working.

00:44:56.620 So what I tell people, I would tell people, I say, you got to work, you got to have faith

00:45:00.700 and you never give up.

00:45:01.620 You never give up.

00:45:02.780 Uh, there are smart people in this industry, incredibly smart people.

00:45:06.880 They're innovative.

00:45:08.020 That's why we have the best product in the world.

00:45:09.960 It's, these people are innovative, uh, but not everybody can produce the same, right?

00:45:15.380 Everybody's going to produce different.

00:45:16.880 Everybody's going to have a different idea.

00:45:18.660 So, uh, my dad always said, if it, if it ain't broke, don't try to fix it.

00:45:23.480 You know, if it's working, keep doing it.

00:45:26.180 And we've been at the, we've been at the exact same operation, uh, for the last 40, 50 years

00:45:32.080 and haven't changed, but it, it, it worked up until two, 2015 and it didn't.

00:45:37.020 So I don't know.

00:45:38.060 We're going to keep, we're going to keep working hard.

00:45:39.860 We're going to have faith in God and we're not going to give up because that's what he

00:45:43.220 asks us to do.

00:45:43.920 You know, you know what it reminds me of.

00:45:45.580 Here's what it reminds me of.

00:45:46.540 It reminds me of when Walmart first came out in 1962 and a half with Target and Costco and

00:45:51.800 all these Kmart, it was the super saving center 1962 and a half and Walmart started getting

00:45:57.740 bigger and bigger and bigger.

00:45:59.420 And a lot of the local small mom and pop shop in a small city, you know, that no one

00:46:05.020 knows about Walmart came in and they're selling milk for a price and Walmart's got a 20% cheaper

00:46:10.640 and family started saying, honey, why are we going to mom and shop?

00:46:14.260 Instead of going to Bob's spot, let's go to Walmart.

00:46:16.600 You know, this is a lot cheaper place.

00:46:18.840 Is it similar to what Walmart did to a lot of mom and pop shops and put them out of business?

00:46:23.160 It's the same thing.

00:46:24.540 It's the absolute, and you have to remember, uh, 80% of rural America.

00:46:29.420 Is, uh, is a no stoplight town, right?

00:46:32.840 These cities, these rural towns, the flower shop depends on the farmer and rancher.

00:46:37.600 The tire store depends on the farmer and rancher.

00:46:39.680 The school especially depends on the farmer and rancher.

00:46:42.420 And when these people leave this, leave production, those things in the grocery store ends, everything

00:46:48.440 ends in those small towns.

00:46:49.740 And that's why it's so important that we get competition back in our business.

00:46:53.500 Who's the Amazon of your world? 0.99

00:46:55.800 Who's the Amazon, not the Walmart. 0.99

00:46:57.460 Who's the Amazon of your world? 0.99

00:46:59.220 Uh, I'm not sure there is an Amazon of our world.

00:47:01.960 Maybe there's an idea right there.

00:47:03.980 You know, maybe there's an idea right there.

00:47:05.460 I don't know if you're talking about, there's a lot of innovative guys and you got to figure

00:47:08.540 right away to pivot.

00:47:09.900 Maybe I'm changing my business model and seeing because when Walmart was bullying everybody

00:47:14.260 and nobody thought anybody could go after them, then came a guy named Jeff who said,

00:47:18.600 Hey, I'm going to come after you in a different way.

00:47:20.460 And he did.

00:47:21.140 And now Amazon is scaring the hell out of Walmart.

00:47:24.100 Walmart has a pivot to compete with Amazon.

00:47:26.000 So I just think there's an opportunity for someone like this to decide to pivot and go

00:47:30.780 on different.

00:47:31.200 I'm not in your world to give you counsel.

00:47:32.640 I'm just curious where you were going to go with that chat.

00:47:36.040 Uh, we wish you nothing but the best.

00:47:38.200 Thank you so much.

00:47:39.040 We're spending 30 minutes here with us.

00:47:40.780 Thank you so much.

00:47:42.000 I appreciate the time.

00:47:43.180 And, uh, I just wish everybody to go to us a demand USA beef.com sign the petition to

00:47:49.600 enforce mandatory country of origin labeling.

00:47:52.460 I'd like to tell it, tell your listeners, uh, since my video, I've had hundreds of thousands

00:47:59.360 of messages asking, where can we get our beef on a local level?

00:48:03.460 Well, uh, our cap USA has come up with a, uh, website called USA beef.org and you can go

00:48:12.180 there and it will co-mingle you with producers all across the nation.

00:48:15.780 There's 350 producers from 40 States.

00:48:18.480 You can get it there.

00:48:19.640 Uh, and to learn more about mandatory country of origin, go to label our beef.com and you can

00:48:26.160 learn more about it there.

00:48:27.720 Thank you so much for being a guest.

00:48:30.320 Thank you, Patrick.

00:48:31.140 Thanks buddy.

00:48:31.820 Thanks everybody for listening.

00:48:33.040 And by the way, if you haven't already subscribed to value taming on iTunes, please do so.

00:48:37.700 Give us a five star, write a review if you haven't already.

00:48:40.560 And if you have any questions for me that you may have, you can always find me on Snapchat,

00:48:44.580 Instagram, Facebook, or YouTube.

00:48:46.400 Just search my name, Patrick, but David, and I actually do respond back when you snap me

00:48:51.280 or send me a message on Instagram.

00:48:53.320 With that being said, have a great day today.

00:48:55.100 Take care, everybody.

00:48:55.840 Bye-bye.

00:48:57.720 Bye-bye.

00:48:58.620 Bye-bye.

00:49:01.200 Bye-bye.

00:49:02.160 Bye-bye.

00:49:04.300 Bye-bye.

00:49:07.040 Bye-bye.

00:49:07.380 Bye-bye.

00:49:08.240 Bye-bye.

00:49:08.740 Bye-bye.

00:49:16.420 Bye-bye.

00:49:18.900 Bye-bye.

00:49:19.820 Bye-bye.

00:49:20.020 Bye-bye.

00:49:20.560 Bye-bye.

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00:49:23.540 Bye-bye.

00:49:24.560 Bye-bye.

Valuetainment - July 20, 2020

Episode 495： Cattle Rancher Warns About the Meat You’re Buying

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