Episode 495： Cattle Rancher Warns About the Meat You’re Buying
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176.88841
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Summary
On this episode of Value Timed Timing, host Patrick Bedevi sits down with Chad Miller, a cattle rancher, to talk about where the meat you buy from is coming from and why you should be concerned about where it comes from.
Transcript
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I'm Patrick Bedevi, your host of Value Tim, and today I'm sitting down with a cattle rancher
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Why it matters for you to know where the meat you're buying comes from.
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Chad, thank you for making the time to be on Value Timing.
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So what happened from you going out there and giving your message,
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and just assume some of the people that haven't heard you on what happened.
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So give us an update on what's going on in your world.
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Well, the reason I did the video was we were working out in the field,
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and we got an email alert, and this email we got was from the United States Department of Agriculture,
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and in that email it said they would be forming a group of people to come out and help producers move their animals
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that were unable to move to a marketing system, an alternative marketing system.
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And I told myself right then, I'm like, well, there's not many alternative marketing systems right now thanks to COVID.
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And then it went on to say these groups of individuals comprised of state veterinarians and other state officials
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would help in the depopulation and disposal of said animals, it didn't say cattle, but said animals, if the need arose.
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So it kind of set me off, and I'm like, I don't like the sound of this.
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I had just remembered two days before we imported some beef from Africa,
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and I knew what the supply chain in other industries was doing.
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I mean, we had seen what they were plowing up crops across the nation, dumping milk, chickens, and hogs.
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And this, I believed this email was to prepare us for that possibility with cattle.
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My dad had told me about the 1930s and 1950s when they had to depopulate due to drought and disease.
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Now, this is a whole different circumstance, but it is one that is coming, could come to fruition even now
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because the COVID has created a problem in our processing facilities that these workers are afraid to come to work due to the COVID.
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And so that's creating a bottleneck or a backlog of cattle that need to be harvested.
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And I think right now we could be close to a million head that, you know, some are seven weeks out from their original harvest date,
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and that's causing the backlog or the backup of meat in the system.
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We can't get the supply of beef through the system to the consumer.
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There are cattle, you know, our supply of cattle, live cattle is great.
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It's getting it through the system that has become a problem.
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And I said, you know, we are importing beef and we are destroying our harvests at a time when people don't have jobs.
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And they were dusting off the books and the protocol was there for that to start happening.
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Um, I'm not a guy that usually does things like that.
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I told my wife, I said, maybe I should take that off.
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And she said, no, the American people need to hear the truth.
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And, um, so we have some industries out there that don't want to, you know, speak the truth.
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All I do is I either watch CNN, MSNBC, or I either watch Fox or I get my news from social media.
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Well, you're impacted through by a, uh, supply issue and a food safety issue.
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So what has happened down through the years is our federal government has allowed acquisition,
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acquisitions and mergers of multinational corporations to take over our food supply system.
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So in the beef industry, for example, we have four companies that control 85% of the beef
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So there, there we are putting our, our eggs in one basket.
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So what happened is the COVID come in, we get these sick people.
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And because our eggs are in one basket, we have the inability to process those animals
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So, uh, the power those companies have, uh, funnels down to the consumer.
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Number one, number two, they, they, uh, the, the safety, they, they're importing, uh, less
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quality, a lower quality beef into our supply and mixing it onto our, aren't on our supply,
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which is increasing their profits, oppressing our profits and kind of gouging the consumer.
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So you don't know exactly what kind of product you're getting.
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That's, it's a, it's a food, it does come down to a food safety issue and a Liberty issue
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So, Sean, based on what I'm seeing, there's four different business models here.
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You got the producers at the beginning, then you got processors, then distributors, then
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So you have the cow, calf, uh, producer that that's the man who owns the cow and they have
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They wean them off of the cow and then they go to a man who I am called a stalker operator.
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And so I buy that calf and I grow that calf to a certain weight.
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So I grow them on grass to a certain weight, say 800 pounds.
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And then I sell those animals to what they call the feedlot industry.
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The feedlot industry, uh, can be captive supply.
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There's all sorts of different aspects to that industry, but they grow them to a certain
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And then you have the harvest, uh, harvesting side of the industry.
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And then you go on to re on up the chain to retail.
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So, so you said the four companies that are on 88, 85%, whether it's Tyson food, Cargill,
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JBS, national beef, those are the four you're talking about, right?
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So those four that you're talking about, where do they fall under those processes?
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Are they the producers, the processors, the distributors or the retailers?
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And is it fair to say that they're not necessarily the small business owners?
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They're the, you know, too big to fail type of models in your world.
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So how do they bully you around as the small business owner?
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Because maybe they can afford to go through six months of bad times where a lot of folks
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So what role do they play making it difficult for you?
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So with the acquisitions and mergers over the last 25 or 30 years, they have gained more power
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and control and control and that has eliminated the competition.
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So let's say 30 years ago, there would have been 800 processors across the United States able to process
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and harvest this beef, where now there are only four main processors that harvest 85% of that chain.
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So what they have done is they've totally eliminated cash competition, right?
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And what that does is that has created their power to network down and take control of the industry that way.
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Because imagine the consumer is one dimensional thinker.
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Why should I, the consumer, be so concerned about what's going on?
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So there's an oligarchy of power and control at the, at the top of the food, at the top of the chain, right?
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So they are able to eliminate competition in the United States while bringing in cheaper,
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lower quality meat from other countries, 18 other countries.
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And they can put that on top of our meat, mix it in the grind or mix it in, you know,
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you can go to the grocery store and you may have, you may buy a cut of beef that says product of the USA.
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But that does not mean that it is a product of the USA.
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So basically what I'm telling you is as a consumer, you don't know what you're buying.
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You don't know the food safety because every country has different safety inspection standards, right?
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Now they do have to go through a United States inspection standard, but it's not up to par as what we have in land here.
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So how it affects you is, is you're getting a lower quality, uh, product at maybe a higher price because they, as a consumer is at a higher price,
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but that ability for them to import that, uh, cheaper, cheaper cut of meat, uh, throw it into the American product.
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It oppresses our prices because there's no competition for it.
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So out of those 18 countries, are any one of them China?
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What percentage recently made, uh, uh, uh, we, we made the, uh, uh, trade deal with China on this.
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And this was going to, this was supposed to have been started now, you know, during this COVID deal, the four main trade, uh, is Canada, Mexico, uh, New Zealand, and Australia.
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Now, Canada and Mexico, they had a decent relationship with, uh, uh, uh, the beef that was coming in until, you know, uh, the organization,
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which the acronym is cool, COOL, which, uh, some like them, some don't like them.
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What, what happened there politically behind closed doors that the average person doesn't know about?
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So, uh, uh, mandatory country of origin labeling was implemented, I think in 2002, somewhere around in there.
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And what that did was it, uh, required our processors to put a country of origin label on all beef.
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So that means you were able to differentiate your beef as a consumer in the retail store.
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What happened was, is Canada and Mexico, uh, decided that mandatory COOL violated several, um, trade agreements.
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And so they went to the World Trade Organization and a lawsuit came about.
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The World Trade Organization determined that it was unfair trade practices by the United States to, uh, require mandatory country of original labeling.
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Canada and Mexico won that lawsuit and Congress repealed, uh, mandatory COOL in 2015.
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Who, who is behind country of original, uh, original, uh, original labeling?
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Because to me, as a buyer, I was having lunch today with my wife and, uh, Kai.
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And I said, babe, when you buy the meat, do you care where it's from?
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She says, uh, I, uh, I don't pay attention to it, but is it important where it comes from?
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I said, babe, I'm just asking you, we buy meat all the time.
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Do you ever look at the label to see where it's coming from?
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But as a buyer myself, I kind of would want to know where it's coming from.
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I, I don't think it's a big deal to say, you know, if I'm buying a product on the bottom,
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it says made in China or made in, you know, uh, whatever it is.
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I also kind of want to know where my meat is coming from.
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Why, why is it such a big deal where people are given a pushback of where the meat is coming from?
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So obviously the, the main four, um, packing conglomerates or that oligarchy do not want to
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They say it's too expensive to do that, to, uh, uh, differentiate it in the pack, in the
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So those processors, um, are members of the board of directors of what they, we call the
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national cattlemen's beef association, a very strong, uh, cattle industry lobbying group.
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And so they have determined that, uh, mandatory cool is bad for the consumer and bad for the
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The organization called RCAF USA is organization full or comprised of independent producers across
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And, uh, they believe mandatory cool is a, is an individual right is a Liberty issue.
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And, uh, so they're the ones that are, have been, and I'm a part of that group.
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And we have, uh, you know, spent years and years pushing that because, uh, we believe number
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And number two, the data shows it, uh, at the prime of, you know, when Congress repealed
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And then as soon as it was repealed, uh, everything fell out of bed and it went backwards.
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So, uh, but the national cattlemen's beef association, they, they are, uh, against mandatory country
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Um, they, uh, are, uh, very pro export, uh, very pro packer.
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And, uh, they kind of, it's kind of, to me, it's kind of a pay to play system.
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You know, the Packers play it, pay them, sit on the board of directors, and then they
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get to play that they're required to play how the Packers want.
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How, how much, how much similarity is there with your world and big pharma?
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Meaning big pharma has got the lobbyists were the biggest lobbyist.
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It's all about money, power, and control lobbying power.
1.00
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Now, Chad, how many of you are there in America?
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Meaning how many people like you, cattle ranchers, how many of you are there in America?
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In 1979, there was, uh, uh, uh, well, about 1.2 to 1.3 million in between.
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We went from 1.2 to 1.3 million to 700,000 today from 1979.
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What was the biggest drop-off, Chad, from, uh, 79 to today?
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Was there a single event that got, got rid of a lot of people in your world?
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No, it was, it, it, it, there wasn't a single event.
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It's a gradual decline because of the lack of competition throughout the industry.
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And so we have these acquisitions and mergers take place, more power control, uh, and, you
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We're not, uh, able to create, um, any kind of competition in the marketplace.
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If there's 10 business owners that are selling their industry, meaning come get involved in
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my industry, one industry is real estate, one industry is technology, one industry is insurance,
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another industry is finance, another industry is, you know, uh, uh, construction, then you're
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standing there and you're selling your industry.
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Could you easily sell others to consider getting into your industry today?
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It's financially impossible as an individual, it's financially impossible to get.
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Because the overhead, it costs too much to start a, the, the, you know, it takes a lot
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It takes a lot of overhead and unless you, what they, the proverbial term in the beef
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cattle industry is, is unless you marry it or inherit it, you ain't going to have it.
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So, and that's one of the problems that has taken place as a result of this, uh, you know,
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it's hard for family, you know, everybody's dream is to pass the family farm or ranch down
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You know, let's take me, for example, uh, you know, my mom and dad had, uh, uh,
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four small, nice ranches, uh, paid for in the early eighties, the early eighties come
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on and, um, you know, if you'll re you may not remember this, the interest rates got up
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Well, then we basically have to start over and it's just been an issue of that, uh, several
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And it's just, I mean, these young kids, it is impossible to get a startup.
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You can get some government help as a, uh, first time landowner or business owner, but
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the, the, um, the cost of the land, it requires a lot of land and the cost of the, the inputs
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And it's, so it's impossible, uh, without a lot of equity or cash in the bank to get a
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And therefore across America, we have seen, um, thousands and thousands, hundreds of thousands
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of youth not returned to the family operation after, after high school or college.
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So based on what, you know, I mean, I'm assuming you're in a community where you're with other
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people and you're talking to other cattle, cattle ranchers, cause you're in that world.
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I mean, insurance, I talked to other insurance CEOs and executives, how many of these 700,000
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you think are going to be able to withstand the current challenges they're facing?
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And I would say that we could lose through this COVID situation.
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We could lose plus one third of those this year.
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You, you could lose a third, so we can go from 700,000 to 450,000 in the next six, seven
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Are you being asked to actually kill the cattle?
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And I, and I pray that, that we do not come to that.
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Uh, you know, it's a different time than it was 60, 70 years ago.
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Um, but you know, so to speak, they're dusting off the books and the protocol is there if
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And, and I want the public to understand it, it, uh, we have the cleanest, safest, most humane
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food supply in the world, but real life takes over and real life has taken over during the
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So, so what has happened is with the backup or the backlog, the bottleneck of live cattle
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on the hoof that, that can actually move around and move, um, has backed up to an enormous
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Well, they have a lifespan that must end at some time.
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So when you're, when they're in the feedlot and they're getting ready to be harvested at
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the end of that, when they're ready to be harvest, there is a period of time where they can go
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on past, uh, for a few weeks and they can get by, but there will come a time that those,
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those cattle, uh, have to have to meet in the supply chain.
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I mean, it's, it's a ugly real life issue that, uh, has to take place.
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So we are not, uh, euthanizing cattle at this point.
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The president put in a, an executive order that was outstanding and required those supply
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How many employees you have working for you right now?
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How many total employees did you have pre COVID zero Oh, pre pre COVID zero.
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We run our operation between Texas and Colorado.
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So I'm down here, um, and I have a one older sister that has retired from her job and moved
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And, uh, she's kind of helping with my mom now as my mom is aging and getting elderly.
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And, uh, so she helps up there, but we don't have any employees.
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What are you thinking when you and your mom are having conversations?
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We, you know, if this was the year 2014, I would say the future is, is in our hands,
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We're going to be able to get some of this through or it's going to start being able
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to, uh, uh, buy a little bit more land where we were debt free.
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And then, um, with the, uh, Congress taking mandatory country of original labeling away,
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and there was a flood of cattle on the market due to a drought, um, the prices just collapsed.
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And to be honest, we have not made any money since 2014 on cattle.
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And so I don't know what our future holds, to be honest with you.
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My mom owns the, uh, you know, a good portion of land.
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Uh, you know, her and my dad started in 1959 and put this all together.
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They started from the ground up and they want to pass that legacy onto their kids.
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And I, I, I have worn, I'll, I have four, three sisters and I have warned my sisters.
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Uh, we've pulled a rabbit out of the hat to get by the last four years.
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Um, it is a possibility that we could have to sell the land, uh, for, you know, if she
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was to have to go to the nursing home or something like that.
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So you've actually considered that you actually had that conversation with your three sisters.
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I mean, uh, you know, we're, we're spending, let's say we're spending $1,200 a head to make
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Um, but at some point you have to draw the line and say, okay, are we going to be business
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And are we, are we going to lose everything we've put together, um, over the last 60 years
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They don't know the stories you have with your pops and the lessons you're going to pass
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And, uh, well, one thing RCAF USA did in April, 2019 is we filed an antitrust lawsuit against
00:23:42.180
And right now we're in the, uh, motion to dismiss there in the motion to dismiss phase
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But if that lawsuit goes through, that will be historic, uh, in terms of the industry and
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Uh, we are, you know, clamoring and hollering and, but you know, there's two factions in our
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There's the independent producer and then there's the globalist.
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And those two factions are fighting right now for what's better for our industry.
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Sonny Perdue, our secretary of agriculture, head of the United States department of agriculture
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has done more harm to the agricultural industry as a whole than any other secretary of agriculture
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We have lost over 50% of our net farm income under his watch.
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And we're working hard to get president Trump's ear.
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And after my video, I'll tell you, I think the video changed a little bit of the mindset
00:24:48.540
They, they now see, they depend on others for their supply, right?
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And I think now with the COVID deal and the backlog of product across the nation, they see
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that they need to take more responsibility in it.
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I have one stepdaughter, Lindsay, and I have a four-year-old little boy.
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Any plans of one day wanting to pass this down to your stepdaughter and your son?
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You know, we, we, that is every rancher's dream is to be able to pass these, uh, this
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It brings a lot of hardship, but it brings a lot of love to the heart too.
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You know, there's a lot of rewarding experiences in this life and it, and it's more, it's, it's,
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I shouldn't say it's not about the money because we have to be able to feed the world at a
00:25:44.700
And, uh, in order to, you know, send that dream on down the road, we have to be successful.
00:25:51.340
And, you know, we do want to, uh, want it as our legacy.
00:25:58.140
We're proud to be multi-generational operators, but, uh, at this point it's not looking like
00:26:04.500
And I'm telling you why, why did, why would I want my son to go through a life of misery?
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Because, you know, I'm very competitive person.
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We're very competitive people, but at some point you have to have a win and, uh, wins
00:26:18.260
are coming so few and far between, because remember the cattle producers are not just
00:26:23.300
at the mercies of the market and the corruption.
00:26:27.580
They're at the mercies of drought and floods and blizzards.
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You know, uh, take for example, those producers up in Nebraska and South Dakota, uh, in the,
00:26:37.400
in the winter of 2018, 19 went through blizzard after blizzard.
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Well, when you're losing your livelihood and then they gut punch you with market collapses,
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So, you know, the future, I believe the future is, is positive.
00:26:59.440
I want to believe it is positive, but you know, the real, the real, the reality is, is
00:27:05.300
there's not a great future for independent producers across the country.
00:27:09.440
Chad, how much of your fondest memories of you and your father has to do with you guys
00:27:19.460
I, you know, I, I've been here, uh, I'm 46 years old.
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I went to college for four years and that's the only time I was ever away.
00:27:30.960
My mom and dad were putting all of this together, took some hard hits in the eighties, uh, again
00:27:37.920
We recovered from those, but, uh, me and my siblings, we were all a part of this.
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Uh, we helped build this and my dad's dream, God bless him, was to, was to allow us to capture
00:27:51.120
some of this, uh, pride, you know, some of this success.
00:28:00.500
Uh, we, you know, I, that I could tell you so many stories and make your head swim.
00:28:05.420
That's, uh, uh, that's the beautiful part about legacy business.
00:28:09.620
You know, when you get to work with your dad and you share those stories with your son
00:28:13.260
and one day your four-year-old son runs this and your father essentially is living through,
00:28:18.740
you know, experiencing it through your, his grandson.
00:28:22.240
So, you know, a couple of questions on the complete opposite side.
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Some may say the consumer may say, you know, the price of beef went down from four 16 and
00:28:31.380
2015 to three 78 today, which is a 10% drop off.
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And remember the consumer is very one dimensional.
00:28:41.020
The consumer doesn't remember what you and your father did.
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The consumer is thinking about if I can send 10 cents or 10%, I'll go to target over Walmart.
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I just need to save my money, but you guys lost 40% during that period.
00:28:54.600
So again, the price went down 10%, but your business margins went down 40%.
00:29:04.100
Why should the consumer be concerned about you losing 30% to want to buy the product from
00:29:10.540
you versus going and saving that 10% that they're going to get themselves?
00:29:14.940
Because if as an individual producer, I go to out of business, that makes them rely upon
00:29:20.940
the multinational corporations to provide their, their food supply, not just beef, but their
00:29:27.560
And we know what they've already done is, uh, lower the quality of beef, uh, coming into
00:29:35.600
And the consumer doesn't know, uh, where, where that, uh, food safety issue lies.
00:29:43.840
And if I'm gone as an individual producer, who's, who fills my shoes now in this time and
00:29:49.760
age, nobody, nobody, only multinational corporations, the conglomerates, the control.
00:30:01.800
So if it's a food safety issue, uh, uh, uh, if it's a food safety issue, you're saying
00:30:07.340
buying meat from outside of the United States is not as safe as buying the meat that's made
00:30:17.080
We have the highest quality beef supply, the safest beef supply.
00:30:21.940
We've, we've spent the last 150 years improving our herds.
00:30:30.160
We want that to be differentiated from those people who have not worked so hard to be, uh,
00:30:38.120
You know, USA beef is the best product in the world.
00:30:40.980
There's no, there's no other product that is comparable.
00:30:44.260
We have the safest and the highest quality beef in the world.
00:30:50.780
And I hope they choose that and we'll pay a little bit more money to local people to do
00:30:55.720
I'm a Ford, the small business owner, but I also know, you know, Tyson, JBS, all these
00:31:00.820
I mean, you even heard JBS was trying to buy national beef back in 09 and that would have
00:31:06.300
And JBS, the Brazilian based company, which makes no sense for a company.
00:31:10.460
Well, let's talk about that, Patrick, because JBS and national Marfrig are both Brazilian
00:31:16.480
JBS is both owned by the Batista family, Josely and Wesley are the two brothers that are heads
00:31:26.220
And those people, those brothers just got out of prison in Brazil for a fraud and, um, unfair,
00:31:34.800
uh, market or trade practices in their country.
00:31:39.880
Both of those boys spent a year, a year in prison, uh, for fraud.
00:31:43.440
They, in 2017, JBS, uh, we were importing, uh, Brazilian beef.
00:31:48.960
They sent, uh, not us, they sent it all over the world, uh, rotten meat.
00:31:59.220
And when you have two, I mean, we're selling our souls to other countries.
00:32:03.820
We're depending on other countries, uh, same way with China.
00:32:06.940
Everybody's talking this week about all of their medical supplies coming from China, right?
00:32:12.240
I didn't know that, uh, I tell you, I, I'm on a weekly regimen of chemotherapy and have
00:32:18.720
Uh, we don't, I don't know where that comes from.
00:32:22.980
So now we have all these people don't know where their food supply is coming from and
00:32:30.280
I mean, when two of our four main beef packers are Brazilian owned, foreign owned, and they
0.99
00:32:36.420
have that much power and they've been caught in these fraudulent cases in their own countries.
00:32:41.060
What do you think they're doing in the United States, right?
00:32:50.340
The guy that starts out small, gets big and grows big.
00:32:53.500
I think it's, I think that's awesome, but this isn't that this is, this is a corruption.
00:32:59.260
And when people say, Shad, what would you do to change the industry?
00:33:03.300
I start at the top and I say, we got to end corruption.
00:33:06.540
We have to, uh, um, we have to enforce the Packers and Stockyards Act of 1921, which guaranteed
00:33:13.120
a level playing field for, for the producer clear to the pack.
00:33:16.560
We have to enforce antitrust laws that we have on the books that keep these acquisitions and
00:33:25.960
Why is the federal government allowing the acquisitions and mergers to gain control?
00:33:30.180
Because it's a part of a globalist, uh, economy, a global economy.
00:33:34.460
And I'm fine with a global economy, but it's got to be fair for the producer.
00:33:38.040
It's got to be fair for the independent producer of the United States, any producer, whether you're
00:33:46.600
The American dream is about private property rights.
00:33:48.580
Without your ability to own private property rights or to own private property, whether
00:33:54.660
it's land or, uh, a business in town, you don't have the ability to be a part of a free
00:34:02.660
And these are all private property rights that are being taken away from us day by day.
00:34:07.700
How, how are the, how's the, well, let's, let's, let's take, uh, for example, there's, uh,
00:34:14.000
in production agriculture, there's these new measures called the global round tables.
00:34:19.040
And let's take the specific one that I know deeply about is called the global round table
00:34:25.540
And what that is, is that is, was created by the United nations.
00:34:30.600
It, they, uh, implemented this control mechanism called the global round table for sustainable
00:34:37.740
They implemented it across the world through the world wildlife fund.
00:34:42.180
The world wildlife fund is a, uh, environmental organization that does not believe in private
00:34:48.420
They're, they're a very enormously money driven, uh, organization that wants to take you off,
00:34:56.500
So they have implemented this deal called the global round table for sustainable beef, and
00:35:01.960
it controls production standards from top to bottom.
00:35:06.920
So what it does is they, they come in at the top of the chain, the supply chain, and they
00:35:13.320
say, okay, you're going to produce this, this, this at this cost, you're going to implement
00:35:23.180
They're going to have third parties that come in and audit it.
00:35:25.800
And then, and then, and so then they have you captured and it creates bottleneck.
00:35:30.080
And if you don't get on board, you, you are not allowed to play in the market.
00:35:35.220
And that has already come to fruition in Brazil under the global round table for sustainable
00:35:43.520
Uh, they implemented that and, uh, and a whole host.
00:35:47.020
And I won't say how many of those, uh, Brazilian soybean farmers declined to be a part of the global
00:35:54.940
They were kicked out of the market and many of them committed suicide.
00:35:58.120
These are controlled communistic methods, uh, that have you, uh, embrace you by the neck.
00:36:07.980
They take you by the neck and you are going to adhere to their production standards from
00:36:17.620
So question for you, there are three organizations.
00:36:20.720
It seems like in your world, I don't know if you can see it or not.
00:36:26.280
USDA is, uh, and you got COOL, which is the country of origin, uh, uh, of, uh, labeling.
00:36:34.680
COOL is, COOL is not, COOL is not an organization.
00:36:46.320
So if you have the USDA and the world trade organization, correct.
00:36:51.060
Can you give us in another industry like world trade organization?
00:36:56.960
We kind of know who to compare them to world health organization, WTO, WHI.
00:37:01.360
I think they're pretty, uh, ran in a similar way, right?
00:37:07.760
If you were to say USDA in a different industry is such and such, such and such organization.
00:37:15.980
Well, the USDA is, is head over the agriculture industry, right?
00:37:28.980
Well, they're not supposed to be politically driven, but, uh, the fruits of their labor has
00:37:36.820
Um, you know, we have, we have screamed and yelled for mandatory country of origin labeling,
00:37:43.820
Uh, we have screamed and yelled on August 19th, 2019.
00:37:47.300
There was a, a fire in a packing facility, a Tyson meat packing plant in, uh, Southwest
00:38:02.020
Uh, we asked the USDA and Sonny Perdue, who is the director, you know, secretary of agriculture
00:38:07.180
to investigate that price collapse due to that fire.
00:38:11.320
One fire in one plant decimated our prices in one night, overnight.
00:38:17.480
And we asked for those investigations to take place.
00:38:20.860
And until we, the independent producers put pressure on Sonny Perdue, the secretary of
00:38:26.740
agriculture and the United States department of agriculture, nothing happened.
00:38:31.820
They are now, now, because so many people have spoke up, they are now, uh, supposedly in
00:38:39.660
an investigation, but it's been nine months and we have not heard one thing about that
00:38:47.380
Largest contributor to World Trade Organization is USA.
00:38:54.660
How, how much similarities is there with WTO and W, you know, World Health Organization
00:39:00.460
with China trying to also control some of the decision-making to get more business funneled
00:39:09.480
I was just curious, you know, if there's any kind of a, uh, uh, political move being made,
00:39:18.860
Let's just say the market opens up, restaurants open up.
00:39:28.540
And do you ask specifically about the meat and the quality of the meat?
00:39:33.020
I ask specifically what country it originates in.
00:39:47.040
Most of those good cuts hopefully are, you know, let's, let's take, for example, uh, you go
00:39:58.900
I mean, that's, there's probably no question to that.
00:40:01.420
But then if you get down into the chain steakhouses, um, there might be a question to it.
00:40:06.860
I'm hopeful that that is all, um, uh, American beef.
00:40:12.680
But then when you go, let's say you're ordering a hamburger from McDonald's, uh, likely it's
00:40:19.380
You're not in, let's just say you're not in your world.
00:40:21.380
So you're just an advisor to people that want to eat healthy, healthy meat.
00:40:24.860
You want to educate them to ask the right questions.
00:40:26.680
What questions should we be asking as consumers?
00:40:29.200
Well, I think the consumer is, uh, if the consumer's going into a grocery store or a steakhouse,
00:40:34.240
I think the first thing they should ask is, where does my meat come from?
00:40:38.840
I think that is so important because it creates liberty in, for the consumer.
00:40:43.980
People often say, uh, we don't want the government getting in on our beef industry.
00:40:55.100
Every time we sell an animal, we have to give the government $1 per head.
00:41:04.400
They're trying to implement what they call the radio frequency identification system into
00:41:11.140
But the difference is, is mandatory cool becomes a liberty issue because it's a law that provides,
00:41:19.100
uh, freedom and liberty to the consumer to make a choice that we've created law from the
00:41:27.400
beginning of our country to enable the consumer to have choice.
00:41:32.320
So that's, that's a good law, but these other laws that they want to implement, such as the
00:41:37.580
beef checkoff is the $1 tax that's taxation without representation.
00:41:41.140
As far as I'm concerned, radio frequency identification tags in these cattle, what that is, is a chip
00:41:48.100
They want to know about it from birth to plate.
00:41:50.100
Um, that, that, that actually inhibits liberty and freedom to the producer because it's a private
00:41:58.100
So, uh, they, they want to know everything you're doing well in America.
00:42:02.100
In America, we're supposed to be able to produce how we see fit and, uh, and let the consumer
00:42:07.660
take that choice out, move that choice down the chain.
00:42:12.300
So, uh, last question here, before I go to a comparison, I'll make it and we'll wrap up
00:42:22.920
And there's a couple hundred thousand other people that also leave the business.
00:42:33.960
No, a guy like me, um, I can get a job somewhere.
00:42:38.740
You know, it's not the job you're going to want, but we have to do things we don't want
00:42:42.240
to do because we have to put food on the table for our family.
00:42:46.820
But what will happen is there will be a takeover of our industry.
00:42:54.220
Uh, you know, some of these guys might not lose all this property, but the ability to
00:42:58.440
produce on it is lost because it's unaffordable.
00:43:01.620
So what happens is the oligarchy takes over the industry, uh, down the supply chain.
00:43:07.420
And then a lot of these producers will become, um, excuse me, will become serfs to the oligarchy.
00:43:20.680
They hired you to tell them what to do for them to separate themselves from their competitors
00:43:31.420
You're no longer Shad Solomon, the American cattle rancher.
00:43:34.900
You have decided to go be a consultant for your industry.
00:43:37.840
And you're talking to a convention with 10,000 of these guys that do what you do.
00:43:41.520
And they're asking you, Shad, how do I differentiate myself against my competitors right now to have
00:43:48.740
Well, I go back to what my mom and dad taught me now is to work hard and never give up.
00:43:56.100
That's what I tell them because it's all about work.
00:44:02.840
I can remember my dad telling me, uh, Shad, you got to take the good with the bad.
00:44:11.840
I asked that question because you're saying spend $1,200 to make $900.
00:44:18.520
How do you, I'm a guy that's spending $1,200 and making $900.
00:44:30.900
You have to, you know, think outside of the box.
00:44:33.360
There's a lot of people in this industry that have great minds, but I'll tell you what,
00:44:37.720
a lot of this industry are two, are two income families.
00:44:41.500
I mean, the wife has had to go to work in town, um, to pay the, just to pay the
1.00
00:44:46.620
bills, but you see, we're losing so much money.
00:44:48.840
Now used to that would work a little bit, but we're losing so much equity now that, that
00:44:53.840
even with the second off farm job, it's not working.
00:44:56.620
So what I tell people, I would tell people, I say, you got to work, you got to have faith
00:45:02.780
Uh, there are smart people in this industry, incredibly smart people.
00:45:08.020
That's why we have the best product in the world.
00:45:09.960
It's, these people are innovative, uh, but not everybody can produce the same, right?
00:45:18.660
So, uh, my dad always said, if it, if it ain't broke, don't try to fix it.
00:45:26.180
And we've been at the, we've been at the exact same operation, uh, for the last 40, 50 years
00:45:32.080
and haven't changed, but it, it, it worked up until two, 2015 and it didn't.
00:45:38.060
We're going to keep, we're going to keep working hard.
00:45:39.860
We're going to have faith in God and we're not going to give up because that's what he
00:45:46.540
It reminds me of when Walmart first came out in 1962 and a half with Target and Costco and
00:45:51.800
all these Kmart, it was the super saving center 1962 and a half and Walmart started getting
00:45:59.420
And a lot of the local small mom and pop shop in a small city, you know, that no one
00:46:05.020
knows about Walmart came in and they're selling milk for a price and Walmart's got a 20% cheaper
00:46:10.640
and family started saying, honey, why are we going to mom and shop?
00:46:14.260
Instead of going to Bob's spot, let's go to Walmart.
00:46:18.840
Is it similar to what Walmart did to a lot of mom and pop shops and put them out of business?
00:46:24.540
It's the absolute, and you have to remember, uh, 80% of rural America.
00:46:32.840
These cities, these rural towns, the flower shop depends on the farmer and rancher.
00:46:37.600
The tire store depends on the farmer and rancher.
00:46:39.680
The school especially depends on the farmer and rancher.
00:46:42.420
And when these people leave this, leave production, those things in the grocery store ends, everything
00:46:49.740
And that's why it's so important that we get competition back in our business.
00:46:59.220
Uh, I'm not sure there is an Amazon of our world.
00:47:05.460
I don't know if you're talking about, there's a lot of innovative guys and you got to figure
00:47:09.900
Maybe I'm changing my business model and seeing because when Walmart was bullying everybody
00:47:14.260
and nobody thought anybody could go after them, then came a guy named Jeff who said,
00:47:18.600
Hey, I'm going to come after you in a different way.
00:47:21.140
And now Amazon is scaring the hell out of Walmart.
00:47:26.000
So I just think there's an opportunity for someone like this to decide to pivot and go
00:47:32.640
I'm just curious where you were going to go with that chat.
00:47:43.180
And, uh, I just wish everybody to go to us a demand USA beef.com sign the petition to
00:47:52.460
I'd like to tell it, tell your listeners, uh, since my video, I've had hundreds of thousands
00:47:59.360
of messages asking, where can we get our beef on a local level?
00:48:03.460
Well, uh, our cap USA has come up with a, uh, website called USA beef.org and you can go
00:48:12.180
there and it will co-mingle you with producers all across the nation.
00:48:19.640
Uh, and to learn more about mandatory country of origin, go to label our beef.com and you can
00:48:33.040
And by the way, if you haven't already subscribed to value taming on iTunes, please do so.
00:48:37.700
Give us a five star, write a review if you haven't already.
00:48:40.560
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00:48:46.400
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