Valuetainment - July 27, 2020


Episode 500： The Value Of Fame & Relevancy


Episode Stats

Length

4 minutes

Words per Minute

171.93842

Word Count

819

Sentence Count

52


Summary


Transcript

00:00:00.000 When you're the best at what you do, you're always in demand.
00:00:25.100 Let me say this one more time.
00:00:26.120 When you're the best at what you do, you are always in demand.
00:00:29.180 Think about it if you are turning clients away.
00:00:31.580 Think about it if you get to the point where you tell people, I can't take you, I can't
00:00:35.560 do business with you right now because I'm so busy.
00:00:38.020 Matter of fact, go even a layer deeper.
00:00:40.040 You ever call the doctor that everybody wants to go to and you try to schedule an appointment
00:00:43.900 and they tell you, 90 days from now, six months from now, you ever done that before?
00:00:49.100 You ever try to go to a restaurant and they tell you, reservations are booked for the
00:00:53.220 next four months.
00:00:53.940 We have an opening.
00:00:55.140 Four months from now, you say, wait a minute, you don't have one for this Friday?
00:00:58.120 No, we don't, but we have it for four months from now.
00:01:00.780 That's when you're the best at what you do.
00:01:02.400 Now, how do you get to becoming the best at what you do?
00:01:05.220 Recently, I sat down with Roger Stone.
00:01:07.020 Roger Stone is the, some call him the infamous, possibly the most controversial figure of politics
00:01:12.440 in the last four decades.
00:01:14.160 We were sitting down talking to him and he talked about the four stages of fame.
00:01:17.340 And here's how he described it.
00:01:18.840 He said, when you're first not famous and nobody knows who you are, people say, who is Roger Stone?
00:01:23.980 Second phase of fame is, get me Roger Stone.
00:01:28.200 Third phase of fame is, can you give me somebody like Roger Stone?
00:01:32.580 And the last phase of fame is what?
00:01:34.560 Who's Roger Stone?
00:01:35.820 That's fame, right?
00:01:36.960 So now let's go back to the first phase for you.
00:01:38.560 Right now, if I, your customers, went on Google and searched, who is your name?
00:01:45.780 What would come up?
00:01:46.480 Let me say this one more time.
00:01:47.620 I go on YouTube, I type in, who is your name?
00:01:51.280 What comes up?
00:01:52.300 What do I find out?
00:01:53.620 How good are you at what you do?
00:01:55.660 No matter what business you're in, how good are you at what you do?
00:01:58.540 How many people are calling you?
00:02:00.300 See, the challenge about business isn't the fact that most people don't have good days or
00:02:04.200 good weeks or good months.
00:02:05.180 It's easy to have a good week, it's easy to have a good month, it's even easy to have
00:02:09.100 a good year.
00:02:10.040 It's tough to be relevant for a decade, two decades, three decades.
00:02:14.060 If I were to tell you right now, do you know who Morton Downey Jr. is?
00:02:18.120 You may say, who?
00:02:19.540 Who's Morton Downey Jr.?
00:02:21.240 Before there was any of these TV guys that are killing it, before there was any of these
00:02:26.500 personalities, controversial figures that are killing it, there was Morton Downey Jr.
00:02:31.380 Morton Downey Jr. was beating Oprah.
00:02:33.560 He was beating everybody on TV.
00:02:35.760 People tuned into him all the time because he was so great at what he did, but he was
00:02:40.740 only relevant for 18 months.
00:02:42.760 18 months later, he finished his entire career.
00:02:45.920 So the challenge of this becomes, I know so many people in business that have great years,
00:02:51.280 so many of them, two years, but it's very hard to stay relevant for a decade or two decades
00:02:56.900 or three decades.
00:02:58.460 Ray Charles and Stink have one thing in common.
00:03:01.060 Both of them have a number one hit in four different decades.
00:03:04.740 Michael Jordan is the only player ever to score a 50-point game in three different decades.
00:03:09.740 80s, 90s, and the 2000s.
00:03:12.180 That's relevance.
00:03:13.420 No wonder we pay the kind of money we pay to Mike, to Stink, and Ray Charles because they
00:03:19.400 are relevant.
00:03:20.280 So going back to you, when it comes down to people searching you, when it comes down to
00:03:26.700 you staying relevant, when it comes down to you being paid top dollar, what kind of value
00:03:32.120 do you want to have in the marketplace?
00:03:33.760 Do you want people to say, who's that guy again?
00:03:36.660 Or do you want them to say, get me you.
00:03:40.680 I want you.
00:03:41.840 That's who I want to hire.
00:03:42.880 Not anybody else.
00:03:43.780 I want you.
00:03:44.520 When people say, I want you, guess what happens?
00:03:48.440 You dictate what they pay you.
00:03:51.180 Thanks, everybody, for listening.
00:03:52.800 And by the way, if you haven't already subscribed to Valuetainment on iTunes, please do so.
00:03:57.400 Give us a five-star.
00:03:58.840 Write a review if you haven't already.
00:04:00.300 And if you have any questions for me that you may have, you can always find me on Snapchat,
00:04:04.300 Instagram, Facebook, or YouTube.
00:04:06.260 Just search my name, Patrick Bid David.
00:04:08.180 And I actually do respond back when you snap me or send me a message on Instagram.
00:04:13.000 With that being said, have a great day today.
00:04:14.820 Take care, everybody.
00:04:15.560 Bye-bye.
00:04:15.820 Bye-bye.