Valuetainment - January 29, 2026


"FORCED To Pay $170K A Year" - UPS Cuts 30K Jobs In Brutal AI Power Shift


Episode Stats

Length

13 minutes

Words per Minute

198.21121

Word Count

2,652

Sentence Count

189

Misogynist Sentences

2


Summary

UPS is laying off 30,000 more workers, and some are worried about what AI is going to do to their jobs. In this episode of the B2B Development Podcast, we talk about how to prepare for the future and what to do about it.


Transcript

00:00:00.940 I'm Kelly Kennedy. I've been called a hope dealer for leaders and with over 300 episodes of the Business Development Podcast, we'll guide you and we'll always be in your corner.
00:00:12.900 Follow the Business Development Podcast on Spotify and let's make 2026 your best year yet.
00:00:24.180 Investing is all about the future. So what do you think is going to happen?
00:00:28.200 Bitcoin is sort of inevitable at this point.
00:00:30.900 I think it would come down to precious metals.
00:00:33.480 I hope we don't go cashless.
00:00:35.600 I would say land is a safe investment.
00:00:38.120 Technology, companies, solar energy.
00:00:40.280 Robotic pollinators might be a thing.
00:00:42.920 A wrestler to face a robot. That will have to happen.
00:00:46.200 So whatever you think is going to happen in the future, you can invest in it at Wealthsimple.
00:00:51.940 Start now at Wealthsimple.com.
00:00:54.000 You know, you hear stories right now with UPS cutting 30,000 jobs in sweeping cost savings push.
00:01:03.700 OK, so this is UPS. Bloomberg story came out yesterday.
00:01:07.240 Rob, I don't know if you got a clip on this. Go for it.
00:01:10.400 UPS announced it's slashing an additional 30,000 jobs on top of the 48,000 jobs it cut last year.
00:01:16.720 The new cuts are all operational positions, including drivers, according to the company, part of a massive restructuring, winding down a partnership with Amazon and turning toward automation.
00:01:27.220 You hear that word in the same announcement about the job losses.
00:01:30.320 The company reported that fourth quarter profits had jumped to nearly one point eight billion dollars, beating Wall Street expectations.
00:01:37.560 How many of these jobs that were fired were union, Rob? Do we know? Is it 100 percent of them?
00:01:43.420 Let me take a look.
00:01:44.480 So and what is the process when you fire union employees?
00:01:48.920 What happens there?
00:01:50.460 Is there a different severance you have to follow?
00:01:53.120 Is there a different guideline you have to follow?
00:01:54.920 I'm curious while you're looking that up.
00:01:57.520 Brad, for yourself, some of the people right now are worried.
00:02:00.540 You know, am I going to get replaced by AI?
00:02:03.240 Are these companies going to AI?
00:02:04.680 Should I be worried about what's going to happen to my job?
00:02:07.460 You know, and these are average people that are making maybe 80 to 130 thousand dollars, 140 thousand.
00:02:12.880 UPS has got jobs right now paying 150, 160 a year, I think, after the recent raise they asked for with union.
00:02:18.440 What would you share with them?
00:02:19.960 Some of these people that are worried about what AI is going to do.
00:02:23.120 Well, I would say I wouldn't worry about getting replaced by AI.
00:02:25.700 I would be worried about getting replaced by someone that's leveraging AI.
00:02:30.700 You know, I think these 30,000 jobs that are being cut is really just an investment in UPS future.
00:02:37.740 You know, AI is definitely going to make an impact.
00:02:40.480 And if someone is not aware of that, they need to get aware real quick because it's crazy.
00:02:46.640 So so I think, again, UPS is looking at the numbers and realizing it's all about profit at the end of the day.
00:02:52.760 I don't think I don't think that's a sign of of decline.
00:02:56.160 I think that's a sign of, you know, the the the facts and the bottom line is starting to, you know, shape up to where AI is just going to take out a lot of these jobs.
00:03:07.100 What should they do? These are regular guys that got jobs.
00:03:08.980 They're not business owners.
00:03:09.800 I think they need to embrace AI.
00:03:11.900 Well, they need to become sales.
00:03:13.140 One thing I learned, if you want to be financially successful, you need to get in the position to receive commission one way or the other, whether whether it's a salesperson or or or an entrepreneur.
00:03:25.060 But to sit back and think that you're you're just going to, you know, rely on how it's been.
00:03:31.740 Things are changing.
00:03:33.040 And I think people need to take it seriously.
00:03:35.480 Leverage AI, learn to train it, learn to leverage it.
00:03:39.200 You know, where's that 30,000 cut going?
00:03:43.720 You know, it's it's it's being invested in the future.
00:03:46.920 So become the future.
00:03:49.440 Is there a unique app you use?
00:03:51.460 Because the average person, they think AI, open AI, a couple of these things that they think about.
00:03:55.760 What is the most your favorite AI app you're currently using?
00:04:00.140 Well, we use a couple of different language models.
00:04:02.760 Just depends on what we're doing.
00:04:04.460 I think they all have their own talent.
00:04:06.100 You know, I think the best is to is to pick a language model and then create your own off of it.
00:04:13.280 Off a language model.
00:04:14.860 Yeah.
00:04:15.220 I mean, you know, just just real quick on my phone.
00:04:17.500 I'm I'm with chat GPT to do some of the copywriting things that we've embedded into Lightspeed.
00:04:22.860 We use Claude more.
00:04:25.300 But again, I mean, I think it's all embryonic at this point.
00:04:30.280 It's making some serious, serious changes.
00:04:33.700 And I think anyone that used to get paid for this is is about to wake up to a ugly future.
00:04:40.620 Because, again, I can drop a book.
00:04:42.540 I can drop your book into my training system and it will create a Harvard level instructionally designed course based on your book.
00:04:51.140 And I don't even have to pay you.
00:04:53.400 Isn't that amazing?
00:04:54.140 Because I bought your book.
00:04:55.360 That's the knowledge that I that is unbelievable.
00:04:57.440 That I purchased.
00:04:58.400 Yeah.
00:04:59.240 Tom, where are you at with this?
00:05:00.360 30,000.
00:05:01.200 Well, what's interesting is UPS is saying that it's cutting the jobs.
00:05:04.600 And the CFO was on a conference call and identified that some of the that a good number of the jobs are coming to attrition.
00:05:12.060 In other words, when people resign or retire, they're not replacing those particular jobs as they consolidate responsibilities.
00:05:19.700 Number one.
00:05:20.400 Number two, they had voluntary separation packages in areas where they had overhired during COVID.
00:05:27.140 Remember, during COVID, nobody drove to Costco to pick up stuff.
00:05:31.320 Nobody went to Target.
00:05:32.280 Those were all being delivered by UPS.
00:05:34.820 Remember that big boxes of stuff?
00:05:36.440 And so UPS radically expanded.
00:05:40.360 And if you were working for UPS and you were delivering, you were getting overtime hours.
00:05:44.860 You were getting extra shifts on weekends if you wanted them.
00:05:47.160 And they were hiring more people in sorting facilities and in the small vehicle deliveries because not everything is a giant brown truck for UPS.
00:05:55.920 Well, all of that happened then, Pat.
00:05:57.600 And then it's all come back down to earth as over the last three years, people are back to driving their SUV to Costco and picking the stuff up themselves.
00:06:05.620 So they said this is where their reduction is going.
00:06:09.900 But they also came back and announced that they were more profitable.
00:06:13.340 So for people that have a 401k UPS, there's UPS stock in the 401k.
00:06:18.880 Not only is that smart for the business, they're helping the people that are staying there.
00:06:23.060 Your point, investing in the people is dead on because they're helping people go, wait a minute.
00:06:28.880 Hey, our stock is up.
00:06:30.120 So it's in our 401k, right?
00:06:32.040 Well, that's good for us, for all the people that are there.
00:06:35.240 So this is just the way that the market breathes, inhales and exhales.
00:06:40.640 And this is an adjustment by UPS.
00:06:42.720 It's a sign of a well-run company.
00:06:45.620 The headlines from the liberals like to be, oh, look at their cutting jobs.
00:06:49.960 I look at it and I say, look what they've done for the half a million people that are still there.
00:06:54.100 They're running a good company that's providing those people great jobs.
00:06:57.560 Brandon, because you have a very different angle on why this is happening.
00:07:00.440 Yeah, I mean, I think you know where I'm going to go.
00:07:03.240 I'm going to go to the unions.
00:07:04.680 I mean, I think that whether it's unions or whether it's minimum wage requirements, I think that's the main cause of less jobs being available to people.
00:07:11.740 Like, is it really a $170,000 job, the value that they're providing?
00:07:15.620 Probably not.
00:07:16.260 But the unions had to force their way and they demanded that.
00:07:19.640 And I even saw crazier numbers than that.
00:07:21.380 So I think it's partially that.
00:07:23.240 It's partially AI.
00:07:24.060 But looking at this in a way of panic, I think it's a glass half empty mindset.
00:07:28.740 I think there's so many opportunities with AI and especially with just like the data centers being built alone.
00:07:33.700 Like a lot of people who have gotten wealthy, I've noticed, like they just go in the direction the government's going in terms of like where the money's flowing.
00:07:40.460 Like a lot of people made money in real estate when the government was incentivizing people to build houses during the World War II time period.
00:07:48.040 A lot of people made money when defense contractors were going crazy during World War II.
00:07:52.480 But right now, data centers are – the money's being poured into that the way it was during like the World War II or like the dot-com bubble.
00:07:59.740 So like think of all the inputs, like the small little things that you could attach yourself to that go into building a data center.
00:08:05.040 There's like probably a couple thousand different inputs, just like the simplest things that go into a data center, like the wiring, you know, the HVAC, the raised up floors, every little piece of the infrastructure.
00:08:16.180 You could attach yourself to that.
00:08:17.640 And I was looking last night.
00:08:18.700 It said that vendors that involve themselves in that, even if it's something like putting out SOPs for data centers, they could have a 10 to 14 times multiple just for having that system in place where they could set up a certain aspect of a data center.
00:08:30.020 So that's where – I think that's where people's minds should be, like where the money's flowing rather than the scarcity mindset of, oh, my God, all the jobs are going to be gone.
00:08:37.800 Like the cycles happened over and over again where half the jobs get wiped out by new technology and then a bunch of new jobs that we never thought of appear.
00:08:45.040 Yeah, I mean if you force a company to pay $170,000 for drivers, okay, and you have to do it.
00:08:56.740 I'm just looking it up right now on how it is to fire union and non-union.
00:09:01.100 You know what it says?
00:09:02.320 It's companies like UPS, when it comes down to firing people, they typically go to non-union because it's easier to cut with non-union than union.
00:09:10.840 Union makes it difficult to cut them because there's all this red tape.
00:09:14.500 You have to go through this process, that process.
00:09:16.420 Non-union, you can just be like, nope, we're moving on union.
00:09:19.580 You can't.
00:09:20.180 That's obviously not a good thing when you have the control.
00:09:22.320 But the more and more and more companies push to force certain things happen under union, more of these companies are going to sit there and say, all right, let's double down on AI even more.
00:09:34.180 Let's double down on AI even more.
00:09:35.980 And then person that used to have a regular job, they're sitting there saying, wait a minute, I don't want to leave this company.
00:09:40.880 You don't have a choice.
00:09:41.780 We got AI to do your job now.
00:09:43.720 And, you know, you were so difficult with us.
00:09:46.080 We're wanting to be part of union.
00:09:47.200 We appreciate the fact that you challenged us.
00:09:49.700 We took your challenge and we now got AI that does your job even better than you.
00:09:53.080 Thank you for that challenge.
00:09:54.580 We're so grateful for you, Brad, that you got us to take AI seriously.
00:09:58.240 Without you, life wouldn't be the same.
00:09:59.860 You're amazing.
00:10:00.640 We love you, Bradley.
00:10:01.620 Folks, once a year, we host an event called the Sales Leadership Summit.
00:10:07.840 That event is coming up in the next two months.
00:10:10.560 It will be in South Florida at Trump Doral.
00:10:15.140 And it's for those of you that run a business because sales is king.
00:10:18.640 Most people don't understand the power of developing sales leaders that develop sales people.
00:10:24.520 This video will break down what's happening at SLS.
00:10:26.980 And hopefully those of you guys that are doing a million plus, you'll get a chance to get a ticket for yourself.
00:10:31.280 Go ahead, Rob.
00:10:31.660 Play the clip.
00:10:32.780 So many years ago, I realized the size of your income, your network, your lifestyle is a pure reflection of the size of problems you solve.
00:10:39.260 So for me, going back 20-some years ago, I was a good salesperson.
00:10:43.360 I learned how to sell.
00:10:44.840 I knew if I ran three, four appointments a day, I could sell two, four, six, maybe eight insurance policies on a given day.
00:10:50.960 Then I asked myself, how do I sell 50 in a day?
00:10:53.460 How do I sell 100 in a day?
00:10:54.920 There's no way I can do it by myself.
00:10:56.740 I had to solve a big problem and go from being a salesperson to being a sales leader.
00:11:01.240 By the way, it is very different being a salesperson than being a sales leader.
00:11:05.500 That's a massive problem to try to solve.
00:11:07.780 What happened later on?
00:11:08.800 I went from selling two to three policies a day personally to eventually we sold one million insurance policies with our company.
00:11:17.080 And we sold that company for $250 million three years ago, licensing 60,000 insurance agents.
00:11:22.540 We solved a massive problem, got paid massively.
00:11:27.000 Let me bring it back to you.
00:11:28.380 In America today, according to the Bureau of Labor Statistics, we have 13.4 million salespeople in America that go out selling every day working for commission.
00:11:35.720 We have 132,000 VP of sales, according to LinkedIn, and we have roughly 8,000 chief sales officers in America.
00:11:42.820 Now, when it comes down to putting the hat on of being a sales leader, it's a very different accountability, tough conversations, challenging, transferring your knowledge on how to get referrals, how to follow up on leads, how to properly follow up where you don't offend the person.
00:11:57.660 The script you use when you DM versus when you email, which is when you make a phone call, how to give better presentations, the types of phone calls to make, the types of contests to run, how to hold them accountable and drive them and not upset them.
00:12:08.920 And they still want to come.
00:12:09.940 How do you steer competition?
00:12:11.240 Listen, all of this are things companies that solve big problems that become multi-billion dollar companies do.
00:12:18.440 So once a year, I host a conference called a Sales Leadership Summit.
00:12:23.380 This happens once a year.
00:12:24.620 To attend this, you need to do a minimum of a million dollars a year and have five salespeople that report to you.
00:12:30.820 If you want to join us at this year's Sales Leadership Summit that happens end of March, we'll go through a 200-page manual together on how to go through A through Z of being a great sales leader.
00:12:41.960 Click on the link below.
00:12:43.140 Fill out the information.
00:12:44.600 One of our representatives from BedDavid Consulting will reach out to you and tell you more about the Sales Leadership Summit.
00:12:50.280 Rob, what is the website to go to this?
00:12:52.900 Do we have it in the link?
00:12:54.100 We do.
00:12:54.460 It's in the description.
00:12:55.820 It's also pinned to the chat.
00:12:57.480 Can you click on a link just to see what it looks like so everybody sees it?
00:13:00.480 So go, if that's you, click on a link.
00:13:02.660 We'll spend two days together at Trump Doral, and we go through A through Z, and it's a great place to network with other performers that are also doing well.
00:13:10.420 There you have it.
00:13:11.120 So what's the website called, Rob?
00:13:12.820 SLS.BetDavidConsulting.com.
00:13:15.460 Beautiful.
00:13:16.060 All right, fantastic.
00:13:17.300 If you enjoyed this video, you want to watch more videos like this, click here.
00:13:20.020 And if you want to watch the entire podcast, click here.