00:00:00.000The amount of foreign influence money that gets spent in this country right now, I suspect is one of the great, only we're just now beginning to understand stories of the first part of the 21st century,
00:00:15.120that the nature of social media, the nature of anonymity on social media, allows foreign governments to create the illusion of social proof.
00:00:27.720you know if the first 20 people who respond to some post that you put up I put up some post
00:00:34.380saying something nice about Ben the first 20 posts call me a Jew and ask me about the USS Liberty
00:00:40.880I don't even know if any of those 20 posts are from humans anonymity on the internet has made
00:00:46.520it impossible to know what's real and what isn't but what I do know is that social proof is one of
00:00:50.480the most powerful forces that exists on the planet if the first 20 comments are calling me a filthy0.92
00:00:56.380Jew. It's funny, I interviewed someone yesterday who just assumed I was Jewish. I said, on what0.93
00:01:00.820basis would you have arrived at the idea that I'm Jewish? And they said, well, just everybody on the
00:01:04.080internet says you're Jewish. Well, sure, but who is everybody on the internet? Half of its money
00:01:09.120being spent by China, half of its money being spent by Russia, the Iranians and the North Koreans
00:01:12.800spend a ton of money influencing Americans. Well, listen, the second half of the 20th century,
00:01:19.740the amount of things that Americans think today that were planted in our national conversation
00:01:27.160by the KGB is enormous. The KGB laundered all kinds of their ideas into America because they
00:01:33.540understood that within the free speech system that exists in this country is an immune system
00:01:39.780weakness. Free speech brings a lot of robustness to a society. Free speech is great, but there is
00:01:46.240a weakness, and the weakness is that there's very little natural immunity against bad ideas.0.52
00:01:53.680You know, the Soviets understood this well, because in the First World War, the Germans
00:01:57.720smuggled Lenin on a train into Russia, because they understood this guy's got an idea,
00:02:06.340and that idea can burn across Russia and weaken them fundamentally in a way that gives us
00:02:13.820advantages in the war. It was information warfare to unleash Lenin on Russia, and it worked. So
00:02:20.560that's part of the founding mythology of the Soviet Union. They understood you've got this
00:02:24.420open society where college professors can just say whatever they want to kids and they can't
00:02:28.780even be fired, where Hollywood can say things in movies and essentially no one cares as long as the
00:02:33.880movie's entertaining. We have Ronald Reagan essentially because of the SAG wars against
00:02:39.340literal Soviet, an attempted Soviet takeover, essentially, of Hollywood during the SAG wars.
00:02:45.040And Ronald Reagan opposed it and became the president of SAG and then became the governor
00:02:48.600of California and then became the president. So the idea of foreign governments exploiting
00:02:53.580free speech in America is nothing new. What's new is the ubiquity of social media, the addictivity
00:03:01.040of social media, and the anonymity of social media. And now 50% of the internet is bots.
00:03:07.280so it's it's never been you know what's crazy you know i just you just made me think about0.99
00:03:13.120something you know who probably knows who's full of shit and not more than anybody else0.98
00:03:17.980elan yeah you know why because he can tell what's real and what's not all he has to do is tell this0.99
00:03:24.200guy say this guy's getting all these retweets and all these things can you check to see how
00:03:27.880many the retweets are bots yeah i would if i'm elan i would probably be running reports
00:03:33.000on the top 250 political influencers, left, right, center,
00:03:41.040whatever, far right, woke right, left, right, whatever you want to call it.
00:03:43.480Take all of them, 250, with a million-plus followers,
00:04:21.400The problem is there's misaligned incentives because why are the social media companies allowing all of these foreign influence operations to exist?
00:04:29.140Why did they allow bots to post on the platforms at all?
00:04:32.500No, that's a different question, though.
00:04:49.020But to me, I also think Twitter's going to be—it won't even be in the top three most valuable companies that he owns.
00:04:57.500Because, you know, it's not like you imagine like you got three stocks and one of the stock you put so much attention to, but it's not the one that's making you wealthy.
00:05:05.660It's just kind of a lot of noise and you have to call your stockbroker and go through your advisor.
00:05:09.920It'd be a very interesting exercise to do to see what happens.
00:05:12.820When we set out to create a shoe that blends comfort, function and luxury, we had the choice to make it fast.