Valuetainment - How To Crush Your 2022 Business Plan

00:00:00.000 So the end of the year is here, which means most people are thinking about writing out their business plan for 2022, finished up the year strong.

00:00:05.840 There's a couple of things I want you to be thinking about with business planning.

00:00:08.760 One of them is the phase you are as a business right now, a big mistake many businesses make that cost them their entire business.

00:00:16.500 I don't want you to be making it. I'll make you aware of that.

00:00:19.160 And then number two is at what point should you go from working more in your business, the day-to-day stuff, versus on your business, strategy planning, big thinking?

00:00:27.920 When should you make that transition? We'll talk about that in today's episode.

00:00:36.700 Let's get right into it. By the end of it, stick around because I'm going to have a one-hour video for you, strategy session, if you subscribe to a newsletter.

00:00:43.780 And I'm doing a business planning workshop, so stick around until the end. I'll give you the details.

00:00:46.860 But let's get right into it. I read this book, Barbarians to Bureaucrats, maybe 10 years ago.

00:00:51.840 I contacted the author. I love the book so much.

00:00:54.400 I contacted him because he wrote this in the 70s or 80s, I think he wrote it.

00:00:59.000 I said, I want to buy the rights to your book.

00:01:00.880 He wouldn't sell it to me because somebody else owns the rights to the book.

00:01:03.520 But this explains pretty much everything about societies, organizations, and countries on what causes a country or a company to take off and what causes it to fall.

00:01:14.780 And you'll see how this relates to your business.

00:01:16.400 So let's get right into it.

00:01:17.280 In every business, okay, every company business, there's a prophet.

00:01:21.460 A prophet's the visionary.

00:01:23.220 He comes out.

00:01:23.960 She comes out.

00:01:24.500 They got energy.

00:01:25.300 They're enthusiastic, excitement, inspiration.

00:01:27.980 One day we will.

00:01:29.760 Imagine if one day, dot, dot, dot.

00:01:31.820 That's the vision.

00:01:32.620 That's the excitement.

00:01:33.420 We can one day pull this off, right?

00:01:35.280 So they attract people.

00:01:36.800 And somebody says, man, I'm going to help you go make that become a reality.

00:01:40.200 And that's the barbarian. 0.79

00:01:41.160 Them barbarians show up. 0.99

00:01:42.920 Barbarians are the SOBs. 1.00

00:01:44.480 They're the ones that take no excuses.

00:01:46.400 They are drivers.

00:01:47.900 They're tough to be around because they're constantly driving everybody around them.

00:01:51.960 Sometimes they drive people out.

00:01:53.640 But they're true believers.

00:01:55.140 And a prophet cannot do anything without the barbarian. 1.00

00:01:57.980 So think about this from your business, where you are right now, which one of them you are, at the phase you're currently at.

00:02:02.780 So then after the barbarian, they're going out there. 0.99

00:02:05.560 There's a true believer.

00:02:06.600 This person is no longer by themselves.

00:02:08.040 There's like a flag carrier barbarian.

00:02:10.340 Maybe he's not the biggest expert.

00:02:11.680 Maybe he doesn't fully know what to do.

00:02:13.020 She doesn't know what to do.

00:02:13.800 But they're willing to go do the work, right?

00:02:15.180 Working 80 hours a week, they're doing that part.

00:02:17.260 Then they attract the builder and the explorer phase.

00:02:19.640 The builder and the explorer phase, this is when specialized skill.

00:02:23.100 I'm going to handle finance.

00:02:24.360 I'm going to handle technology.

00:02:25.860 I'm going to do ops.

00:02:26.920 I'm going to do training.

00:02:28.160 I'm going to do web development.

00:02:29.340 I'm going to do this.

00:02:30.140 It's specialized.

00:02:30.960 People start showing up.

00:02:31.940 So specialized skill, collaboration.

00:02:34.080 People start working together.

00:02:35.760 Growth.

00:02:36.700 Major, major recruiting phase.

00:02:38.960 Major expansion phase.

00:02:40.260 We need to take this to New York.

00:02:41.500 We need to take this to California.

00:02:42.880 We need to take this to Mexico.

00:02:44.700 Expansion shows up.

00:02:46.260 And then right here is where there's a bit of a challenge, where the administrator shows

00:02:51.320 up next, which you do need the administrator.

00:02:53.920 They come in wanting to help, but the administrators wired slightly in a different way.

00:02:59.200 These guys, for the most part, are optimistic that we can do anything.

00:03:03.280 These guys, for the most part, are pessimistic or more defense than offense.

00:03:07.740 What if this happens?

00:03:08.800 What if we go out of business?

00:03:09.780 There are more than, what if the bad things?

00:03:11.500 What if we take over the world?

00:03:12.780 But what if we go out?

00:03:13.620 So it's like, it's a very different mindset, right?

00:03:15.840 So the administrator, system, technology, structure, transitioning from offense to defense.

00:03:20.420 That's the first phase where you have.

00:03:21.560 But they still have good intentions, but after the administrator, then this company or this

00:03:27.080 country, like America right now, 246-year-old, whatever the age is, 245-year-old civilization,

00:03:32.860 we've had success, leader of the free world, and then people want to start spending, and

00:03:38.160 bureaucrats show up.

00:03:39.560 They also show up in the companies, okay?

00:03:41.440 And here's how they think.

00:03:42.400 They crucify and they undermine the prophet, barbarians, and builders and explorers. 0.96

00:03:48.760 They can't help themselves because I have the degree.

00:03:51.520 Do you know what school I went to?

00:03:52.940 Do you know what I did?

00:03:54.200 That's the mindset that a lot of bureaucrats have. 1.00

00:03:57.360 So they lose creativity.

00:03:59.160 Creativity goes away.

00:04:00.820 They brag about what they learned in school.

00:04:02.940 They often convert others into bureaucratic thinking.

00:04:07.160 So they have a hard time converting these types of mindsets into their thinking, but

00:04:12.860 they have an easier time converting them because they're closer to them, if that makes sense.

00:04:16.340 So their job is to convert and undermine. 0.98

00:04:19.000 They don't even know they're doing this, but they undermine because they don't like the

00:04:22.180 fact that the company admires these guys as much as they do.

00:04:26.500 Why do people admire them so much?

00:04:27.960 Do you know I got a degree from University of Harvard?

00:04:30.560 Do you know I want to?

00:04:31.400 Why are they respecting those guys?

00:04:33.280 I have 10 times the education they do.

00:04:35.280 They kind of come with that mindset and then they convert and then they manipulate, divide

00:04:39.680 and flatter.

00:04:40.420 They flatter them.

00:04:41.360 They convert them here. 0.92

00:04:42.200 And sometimes they convert some of these guys here, but they cannot convert the true 1.00

00:04:45.580 believers that are on this side.

00:04:47.040 Divide, manipulate.

00:04:48.400 That's their expertise.

00:04:49.540 We have that in politics today and a lot of companies have that as well.

00:04:52.160 That shows the aristocrat.

00:04:53.440 You know who the aristocrat is?

00:04:55.420 Aristocrat shows up. 0.84

00:04:56.340 Maybe it could be the founder's daughter that accumulated this wealth and is now like, well, 0.91

00:05:03.500 let me tell you what we're going to be doing.

00:05:05.260 And they spend all the money, right?

00:05:06.900 Maybe it's somebody in politics who has never ran a business before, but they want to go

00:05:11.060 tax everybody, spend all the money because they know what they're doing with their new

00:05:14.660 policies.

00:05:15.220 Forget these rich people.

00:05:16.560 Who are these guys?

00:05:17.680 They don't know what they're doing.

00:05:18.980 We are going to come and save everybody, right?

00:05:21.420 They don't talk to people.

00:05:22.660 They don't shake hands.

00:05:23.620 You will rarely see them in meetings.

00:05:25.500 They will go away from talking to the people and the average guys because they're too much

00:05:29.720 above that to go talk to the people.

00:05:31.280 Profits, these guys are all about talking to the day-to-day people because that's how

00:05:34.340 they build their business.

00:05:35.560 So they inherit the success.

00:05:37.300 They've not earned it.

00:05:38.900 They're distant themselves from everybody.

00:05:40.880 The followers are on the corner and they spend all the money that these guys work their

00:05:44.960 asses off to create.

00:05:46.500 Does this sound familiar to you, right?

00:05:48.200 Now watch this.

00:05:48.940 If you're in this phase of the business here, you're more working in your business, okay?

00:05:56.580 If you're growing a little bit more, you're working more on your business.

00:05:59.780 I'm going to give you what this role plays, but for you with your business plan, you may

00:06:03.460 be watching and saying, Pat, I'm only making $58,000 as a realtor.

00:06:06.860 I'd like to go to $200,000 as a realtor.

00:06:09.060 What do I do?

00:06:09.980 Well, you're working in your business still, okay?

00:06:12.060 You may be running a real estate brokerage shop.

00:06:14.540 You got 22 realtors working for you.

00:06:16.300 You're kind of working still in your business because maybe you're selling a few homes per

00:06:19.840 year, but you're not starting to work on your business.

00:06:22.120 Who do I need to hire next?

00:06:23.080 Do I need a CEO?

00:06:23.820 Do I need a director of ops?

00:06:25.200 Do I need to go pay attention to predictive analytics, data, all this stuff?

00:06:28.360 What do I need to do with that, right?

00:06:29.460 So you're working in versus on the watch.

00:06:31.620 On the inside, it's the day-to-day hiring, firing, training, selling, execution.

00:06:36.260 That's the in.

00:06:36.840 Again, the on side is strategic planning, research and development, creating systems,

00:06:41.260 creating different partnerships, collaborating, funding, you know, analytics, all of that

00:06:46.040 stuff.

00:06:46.320 That's the on part.

00:06:47.440 I don't know what phase you are, but let me go to the other part about this.

00:06:51.600 If you're at a place where you are here, you better be careful with these guys when

00:06:55.060 you're hiring people.

00:06:56.300 Be very, very selective on how much control you give to who based on what their motive

00:07:01.320 is.

00:07:02.020 Watch very, very closely on who you're hiring.

00:07:04.300 If you give too much authority to somebody that's not going to be a believer in the whole

00:07:08.320 thing, that company is about to collapse, okay?

00:07:11.100 If you give too much, and by the way, you don't have to be a $10 billion company to experience

00:07:14.800 this.

00:07:15.000 This can happen at a $10 million real estate shop office.

00:07:18.620 This can happen at a $5 million small media company shop, right?

00:07:22.420 And this can happen at $100 million insurance company shop.

00:07:25.240 This can happen anywhere.

00:07:26.660 You got to pay attention to this stuff.

00:07:28.100 So now, in order for this fall to not come to your business, okay, maybe if you're at this

00:07:33.420 phase, good for you.

00:07:34.580 But if you're at this phase, if you don't want the fall to come, you have to do whatever

00:07:38.200 you can to constantly attract and give birth to synergists.

00:07:42.300 Now, who are synergists?

00:07:43.400 They edify and they build up the profit.

00:07:46.360 They build up the barbarian and the builder and the explorer.

00:07:49.080 So imagine if you're a synergist working at Apple.

00:07:51.020 This is what a synergist at Apple would sound like.

00:07:53.260 Listen, I got to tell you, we are the luckiest people to work at a company like this that was

00:07:57.080 founded in 1976.

00:07:58.760 I think that's the year by 76 or 77.

00:08:01.440 Microsoft is 76 or 77.

00:08:03.040 But let's just say it's Apple.

00:08:04.240 Founded by Steve Jobs and Steve Wozniak, these guys had an idea.

00:08:07.760 They were 21 years old.

00:08:08.860 They're playing Atari.

00:08:10.040 They're making all this stuff.

00:08:11.240 And they had this idea.

00:08:12.660 And then they go and raise the money.

00:08:14.120 And then this person shows up.

00:08:15.840 That person shows up.

00:08:16.760 This person shows up.

00:08:17.720 And we grew Apple into a $2 trillion company.

00:08:20.280 We would not be here right now without Steve Jobs, without Steve Wozniak, without ba-ba-ba-ba-ba-ba-ba-ba-ba.

00:08:28.140 Now if you say this, and all of a sudden in the room, you notice a couple people go like this.

00:08:33.300 You just identify the aristocrat and bureaucrat.

00:08:35.520 Because they can't stand that message.

00:08:37.320 Okay?

00:08:38.020 But that's the synergist.

00:08:39.260 They edify what you want more of.

00:08:41.660 You want more of this.

00:08:43.220 That's what they edify.

00:08:44.960 Number two, they resell the vision.

00:08:46.660 Apple was created too.

00:08:48.580 Okay?

00:08:49.120 Think different.

00:08:50.600 The 1984 commercial.

00:08:51.980 We don't want to be like IBM.

00:08:53.220 We don't want to be like everybody else.

00:08:54.600 We are different.

00:08:55.500 This is what we're doing.

00:08:57.000 That's the message of a synergist, right?

00:08:58.860 They're reselling the vision.

00:09:00.720 They're re-reminding.

00:09:02.380 They're unifying all the true believers together who are sitting there in a meeting.

00:09:06.720 Who maybe were a little bit burned out.

00:09:08.500 They're like, you know what?

00:09:09.060 That's right.

00:09:10.240 That's why I joined this company.

00:09:11.660 That's right.

00:09:12.600 That's why I chose to work with you.

00:09:14.240 That's what a synergist does, right?

00:09:15.960 His or her energy indirectly will cause them to want to be like IBM.

00:09:20.260 They're going to consider staying there or leaving.

00:09:23.280 They're expert manipulators, so they're going to try to play their games, to try to divide.

00:09:27.980 But if the energy of the synergist goes above the manipulator and the manipulators no longer

00:09:32.000 have any voice, they're going to find a different place to go manipulate because they won't stay

00:09:35.100 here, okay?

00:09:35.680 I just want you to know this.

00:09:36.740 And if the manipulators leave, they will also attract other people that will leave who think

00:09:42.360 like them and they will become best friends, having dinners together, conversations together

00:09:46.020 because they think they were more important than these guys that can't help themselves.

00:09:51.380 Now, here's the most unique thing about the synergist.

00:09:53.480 You know what's the most unique thing about the synergist?

00:09:55.180 The last thing.

00:09:56.540 They become heroes even though that was never part of their plan.

00:10:01.420 They were never trying to become famous.

00:10:03.820 They were never trying to become heroes.

00:10:05.940 They can't help themselves.

00:10:08.100 They so much believe in the cause of your company, your office, your shop, your business,

00:10:13.380 whatever you do.

00:10:13.900 They so much believed in America.

00:10:15.640 They so much believed in the principles that your company, the vision, the mission that

00:10:19.400 was founded on, they can't help themselves.

00:10:21.560 But do this without wanting any credit.

00:10:23.520 It's the most unique thing.

00:10:24.700 I remember when I interviewed a chief disguise officer, the main chief disguise officer of

00:10:28.720 U.S. of 28 years where she built the face of George Bush Sr. and sat in front of him

00:10:35.280 and showed that this is a mask that she created.

00:10:38.820 I said, what is the top quality of a great CIA agent?

00:10:41.740 He said, they're charming.

00:10:42.840 They're charismatic.

00:10:43.700 They're exciting.

00:10:44.380 They're great salespeople, great persuaders, great networkers.

00:10:47.140 There's only one thing different about them.

00:10:48.760 I said, what's that?

00:10:49.320 When they saved the free world from World War III, and they know they're the ones that

00:10:54.820 prevented somebody from starting the next war, they don't ever need the credit and they

00:10:58.980 don't ever take the credit.

00:11:00.040 Nobody finds out that they did it.

00:11:01.500 They're behind closed doors, right?

00:11:03.400 That's the synergist.

00:11:04.420 Except in this situation, you can reveal to everybody who the synergist is and build this

00:11:10.000 person up.

00:11:10.460 So if in your company you don't have a synergist, you've got to start working on being...

00:11:14.260 Sometimes you have to be that yourself before you find somebody else who takes that role.

00:11:17.260 By the way, if you're watching this yourself and you're in a company, in an office, you

00:11:20.860 want to be the hero?

00:11:21.640 You want to go out there and make an impact?

00:11:23.240 You go speak the language of the synergist and you build up the people that came before

00:11:27.780 you, the prophet, the barbarian, the builder, explorer.

00:11:30.380 So all of these things I just shared with you is to give you an idea of how you ought to

00:11:35.080 be thinking depending on the phase you're at and what threats you may be facing going

00:11:38.380 into 2022.

00:11:39.380 So having said that, if you got a lot of value from this video, give it a thumbs up, subscribe

00:11:42.320 to the channel.

00:11:42.960 Two things I promise I'm going to have for you at the end as well.

00:11:44.940 Number one, I got a one-hour strategy session video that I did for you.

00:11:48.780 You can get that if you click on the link below and subscribe to the newsletter.

00:11:51.820 We'll give you that one-hour strategy session on how to think about going into 2022.

00:11:56.380 And the other thing is, everybody asks about a business planning workshop.

00:11:59.460 And since COVID is still going around and people can't travel from all over the world,

00:12:03.300 we decided to do a one-day business planning workshop, virtual.

00:12:07.480 People can log in from anywhere in the world.

00:12:09.480 That's going to be, I believe, on December 20th.

00:12:11.140 So if you haven't yet reserved a seat for yourself and gotten your tickets, click on a link below.

00:12:16.060 If you do have big plans for 2022 with a business plan, you may want to join us on that day on

00:12:20.880 how to get deeper on business plan.

00:12:22.420 This was 10 or 15 minutes.

00:12:23.560 That's going to be eight hours of content.

00:12:24.880 Having said that, click on a link below.

00:12:26.540 Hopefully, we'll see you there.

00:12:27.300 Take care, everybody.

00:12:27.960 Bye-bye.

00:12:28.180 Bye-bye.

Valuetainment - November 30, 2021

How To Crush Your 2022 Business Plan

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