Valuetainment - November 30, 2021


How To Crush Your 2022 Business Plan


Episode Stats


Length

12 minutes

Words per minute

215.95253

Word count

2,693

Sentence count

226

Harmful content

Misogyny

2

sentences flagged

Hate speech

10

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

At what point do you make the transition from working in your business to working on your business? And when should you make that transition? In today's episode, we'll talk about the phase you are in business right now and why you should make the change.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 So the end of the year is here, which means most people are thinking about writing out their business plan for 2022, finished up the year strong.
00:00:05.840 There's a couple of things I want you to be thinking about with business planning.
00:00:08.760 One of them is the phase you are as a business right now, a big mistake many businesses make that cost them their entire business.
00:00:16.500 I don't want you to be making it. I'll make you aware of that.
00:00:19.160 And then number two is at what point should you go from working more in your business, the day-to-day stuff, versus on your business, strategy planning, big thinking?
00:00:27.920 When should you make that transition? We'll talk about that in today's episode.
00:00:36.700 Let's get right into it. By the end of it, stick around because I'm going to have a one-hour video for you, strategy session, if you subscribe to a newsletter.
00:00:43.780 And I'm doing a business planning workshop, so stick around until the end. I'll give you the details.
00:00:46.860 But let's get right into it. I read this book, Barbarians to Bureaucrats, maybe 10 years ago.
00:00:51.840 I contacted the author. I love the book so much.
00:00:54.400 I contacted him because he wrote this in the 70s or 80s, I think he wrote it.
00:00:59.000 I said, I want to buy the rights to your book.
00:01:00.880 He wouldn't sell it to me because somebody else owns the rights to the book.
00:01:03.520 But this explains pretty much everything about societies, organizations, and countries on what causes a country or a company to take off and what causes it to fall.
00:01:14.780 And you'll see how this relates to your business.
00:01:16.400 So let's get right into it.
00:01:17.280 In every business, okay, every company business, there's a prophet.
00:01:21.460 A prophet's the visionary.
00:01:23.220 He comes out.
00:01:23.960 She comes out.
00:01:24.500 They got energy.
00:01:25.300 They're enthusiastic, excitement, inspiration.
00:01:27.980 One day we will.
00:01:29.760 Imagine if one day, dot, dot, dot.
00:01:31.820 That's the vision.
00:01:32.620 That's the excitement.
00:01:33.420 We can one day pull this off, right?
00:01:35.280 So they attract people.
00:01:36.800 And somebody says, man, I'm going to help you go make that become a reality.
00:01:40.200 And that's the barbarian. 0.79
00:01:41.160 Them barbarians show up. 0.99
00:01:42.920 Barbarians are the SOBs. 1.00
00:01:44.480 They're the ones that take no excuses.
00:01:46.400 They are drivers.
00:01:47.900 They're tough to be around because they're constantly driving everybody around them.
00:01:51.960 Sometimes they drive people out.
00:01:53.640 But they're true believers.
00:01:55.140 And a prophet cannot do anything without the barbarian. 1.00
00:01:57.980 So think about this from your business, where you are right now, which one of them you are, at the phase you're currently at.
00:02:02.780 So then after the barbarian, they're going out there. 0.99
00:02:05.560 There's a true believer.
00:02:06.600 This person is no longer by themselves.
00:02:08.040 There's like a flag carrier barbarian.
00:02:10.340 Maybe he's not the biggest expert.
00:02:11.680 Maybe he doesn't fully know what to do.
00:02:13.020 She doesn't know what to do.
00:02:13.800 But they're willing to go do the work, right?
00:02:15.180 Working 80 hours a week, they're doing that part.
00:02:17.260 Then they attract the builder and the explorer phase.
00:02:19.640 The builder and the explorer phase, this is when specialized skill.
00:02:23.100 I'm going to handle finance.
00:02:24.360 I'm going to handle technology.
00:02:25.860 I'm going to do ops.
00:02:26.920 I'm going to do training.
00:02:28.160 I'm going to do web development.
00:02:29.340 I'm going to do this.
00:02:30.140 It's specialized.
00:02:30.960 People start showing up.
00:02:31.940 So specialized skill, collaboration.
00:02:34.080 People start working together.
00:02:35.760 Growth.
00:02:36.700 Major, major recruiting phase.
00:02:38.960 Major expansion phase.
00:02:40.260 We need to take this to New York.
00:02:41.500 We need to take this to California.
00:02:42.880 We need to take this to Mexico.
00:02:44.700 Expansion shows up.
00:02:46.260 And then right here is where there's a bit of a challenge, where the administrator shows
00:02:51.320 up next, which you do need the administrator.
00:02:53.920 They come in wanting to help, but the administrators wired slightly in a different way.
00:02:59.200 These guys, for the most part, are optimistic that we can do anything.
00:03:03.280 These guys, for the most part, are pessimistic or more defense than offense.
00:03:07.740 What if this happens?
00:03:08.800 What if we go out of business?
00:03:09.780 There are more than, what if the bad things?
00:03:11.500 What if we take over the world?
00:03:12.780 But what if we go out?
00:03:13.620 So it's like, it's a very different mindset, right?
00:03:15.840 So the administrator, system, technology, structure, transitioning from offense to defense.
00:03:20.420 That's the first phase where you have.
00:03:21.560 But they still have good intentions, but after the administrator, then this company or this
00:03:27.080 country, like America right now, 246-year-old, whatever the age is, 245-year-old civilization,
00:03:32.860 we've had success, leader of the free world, and then people want to start spending, and
00:03:38.160 bureaucrats show up.
00:03:39.560 They also show up in the companies, okay?
00:03:41.440 And here's how they think.
00:03:42.400 They crucify and they undermine the prophet, barbarians, and builders and explorers. 0.96
00:03:48.760 They can't help themselves because I have the degree.
00:03:51.520 Do you know what school I went to?
00:03:52.940 Do you know what I did?
00:03:54.200 That's the mindset that a lot of bureaucrats have. 1.00
00:03:57.360 So they lose creativity.
00:03:59.160 Creativity goes away.
00:04:00.820 They brag about what they learned in school.
00:04:02.940 They often convert others into bureaucratic thinking.
00:04:07.160 So they have a hard time converting these types of mindsets into their thinking, but
00:04:12.860 they have an easier time converting them because they're closer to them, if that makes sense.
00:04:16.340 So their job is to convert and undermine. 0.98
00:04:19.000 They don't even know they're doing this, but they undermine because they don't like the
00:04:22.180 fact that the company admires these guys as much as they do.
00:04:26.500 Why do people admire them so much?
00:04:27.960 Do you know I got a degree from University of Harvard?
00:04:30.560 Do you know I want to?
00:04:31.400 Why are they respecting those guys?
00:04:33.280 I have 10 times the education they do.
00:04:35.280 They kind of come with that mindset and then they convert and then they manipulate, divide
00:04:39.680 and flatter.
00:04:40.420 They flatter them.
00:04:41.360 They convert them here. 0.92
00:04:42.200 And sometimes they convert some of these guys here, but they cannot convert the true 1.00
00:04:45.580 believers that are on this side.
00:04:47.040 Divide, manipulate.
00:04:48.400 That's their expertise.
00:04:49.540 We have that in politics today and a lot of companies have that as well.
00:04:52.160 That shows the aristocrat.
00:04:53.440 You know who the aristocrat is?
00:04:55.420 Aristocrat shows up. 0.84
00:04:56.340 Maybe it could be the founder's daughter that accumulated this wealth and is now like, well, 0.91
00:05:03.500 let me tell you what we're going to be doing.
00:05:05.260 And they spend all the money, right?
00:05:06.900 Maybe it's somebody in politics who has never ran a business before, but they want to go
00:05:11.060 tax everybody, spend all the money because they know what they're doing with their new
00:05:14.660 policies.
00:05:15.220 Forget these rich people.
00:05:16.560 Who are these guys?
00:05:17.680 They don't know what they're doing.
00:05:18.980 We are going to come and save everybody, right?
00:05:21.420 They don't talk to people.
00:05:22.660 They don't shake hands.
00:05:23.620 You will rarely see them in meetings.
00:05:25.500 They will go away from talking to the people and the average guys because they're too much
00:05:29.720 above that to go talk to the people.
00:05:31.280 Profits, these guys are all about talking to the day-to-day people because that's how
00:05:34.340 they build their business.
00:05:35.560 So they inherit the success.
00:05:37.300 They've not earned it.
00:05:38.900 They're distant themselves from everybody.
00:05:40.880 The followers are on the corner and they spend all the money that these guys work their
00:05:44.960 asses off to create.
00:05:46.500 Does this sound familiar to you, right?
00:05:48.200 Now watch this.
00:05:48.940 If you're in this phase of the business here, you're more working in your business, okay?
00:05:56.580 If you're growing a little bit more, you're working more on your business.
00:05:59.780 I'm going to give you what this role plays, but for you with your business plan, you may
00:06:03.460 be watching and saying, Pat, I'm only making $58,000 as a realtor.
00:06:06.860 I'd like to go to $200,000 as a realtor.
00:06:09.060 What do I do?
00:06:09.980 Well, you're working in your business still, okay?
00:06:12.060 You may be running a real estate brokerage shop.
00:06:14.540 You got 22 realtors working for you.
00:06:16.300 You're kind of working still in your business because maybe you're selling a few homes per
00:06:19.840 year, but you're not starting to work on your business.
00:06:22.120 Who do I need to hire next?
00:06:23.080 Do I need a CEO?
00:06:23.820 Do I need a director of ops?
00:06:25.200 Do I need to go pay attention to predictive analytics, data, all this stuff?
00:06:28.360 What do I need to do with that, right?
00:06:29.460 So you're working in versus on the watch.
00:06:31.620 On the inside, it's the day-to-day hiring, firing, training, selling, execution.
00:06:36.260 That's the in.
00:06:36.840 Again, the on side is strategic planning, research and development, creating systems,
00:06:41.260 creating different partnerships, collaborating, funding, you know, analytics, all of that
00:06:46.040 stuff.
00:06:46.320 That's the on part.
00:06:47.440 I don't know what phase you are, but let me go to the other part about this.
00:06:51.600 If you're at a place where you are here, you better be careful with these guys when
00:06:55.060 you're hiring people.
00:06:56.300 Be very, very selective on how much control you give to who based on what their motive
00:07:01.320 is.
00:07:02.020 Watch very, very closely on who you're hiring.
00:07:04.300 If you give too much authority to somebody that's not going to be a believer in the whole
00:07:08.320 thing, that company is about to collapse, okay?
00:07:11.100 If you give too much, and by the way, you don't have to be a $10 billion company to experience
00:07:14.800 this.
00:07:15.000 This can happen at a $10 million real estate shop office.
00:07:18.620 This can happen at a $5 million small media company shop, right?
00:07:22.420 And this can happen at $100 million insurance company shop.
00:07:25.240 This can happen anywhere.
00:07:26.660 You got to pay attention to this stuff.
00:07:28.100 So now, in order for this fall to not come to your business, okay, maybe if you're at this
00:07:33.420 phase, good for you.
00:07:34.580 But if you're at this phase, if you don't want the fall to come, you have to do whatever
00:07:38.200 you can to constantly attract and give birth to synergists.
00:07:42.300 Now, who are synergists?
00:07:43.400 They edify and they build up the profit.
00:07:46.360 They build up the barbarian and the builder and the explorer.
00:07:49.080 So imagine if you're a synergist working at Apple.
00:07:51.020 This is what a synergist at Apple would sound like.
00:07:53.260 Listen, I got to tell you, we are the luckiest people to work at a company like this that was
00:07:57.080 founded in 1976.
00:07:58.760 I think that's the year by 76 or 77.
00:08:01.440 Microsoft is 76 or 77.
00:08:03.040 But let's just say it's Apple.
00:08:04.240 Founded by Steve Jobs and Steve Wozniak, these guys had an idea.
00:08:07.760 They were 21 years old.
00:08:08.860 They're playing Atari.
00:08:10.040 They're making all this stuff.
00:08:11.240 And they had this idea.
00:08:12.660 And then they go and raise the money.
00:08:14.120 And then this person shows up.
00:08:15.840 That person shows up.
00:08:16.760 This person shows up.
00:08:17.720 And we grew Apple into a $2 trillion company.
00:08:20.280 We would not be here right now without Steve Jobs, without Steve Wozniak, without ba-ba-ba-ba-ba-ba-ba-ba-ba.
00:08:28.140 Now if you say this, and all of a sudden in the room, you notice a couple people go like this.
00:08:33.300 You just identify the aristocrat and bureaucrat.
00:08:35.520 Because they can't stand that message.
00:08:37.320 Okay?
00:08:38.020 But that's the synergist.
00:08:39.260 They edify what you want more of.
00:08:41.660 You want more of this.
00:08:43.220 That's what they edify.
00:08:44.960 Number two, they resell the vision.
00:08:46.660 Apple was created too.
00:08:48.580 Okay?
00:08:49.120 Think different.
00:08:50.600 The 1984 commercial.
00:08:51.980 We don't want to be like IBM.
00:08:53.220 We don't want to be like everybody else.
00:08:54.600 We are different.
00:08:55.500 This is what we're doing.
00:08:57.000 That's the message of a synergist, right?
00:08:58.860 They're reselling the vision.
00:09:00.720 They're re-reminding.
00:09:02.380 They're unifying all the true believers together who are sitting there in a meeting.
00:09:06.720 Who maybe were a little bit burned out.
00:09:08.500 They're like, you know what?
00:09:09.060 That's right.
00:09:10.240 That's why I joined this company.
00:09:11.660 That's right.
00:09:12.600 That's why I chose to work with you.
00:09:14.240 That's what a synergist does, right?
00:09:15.960 His or her energy indirectly will cause them to want to be like IBM.
00:09:20.260 They're going to consider staying there or leaving.
00:09:23.280 They're expert manipulators, so they're going to try to play their games, to try to divide.
00:09:27.980 But if the energy of the synergist goes above the manipulator and the manipulators no longer
00:09:32.000 have any voice, they're going to find a different place to go manipulate because they won't stay
00:09:35.100 here, okay?
00:09:35.680 I just want you to know this.
00:09:36.740 And if the manipulators leave, they will also attract other people that will leave who think
00:09:42.360 like them and they will become best friends, having dinners together, conversations together
00:09:46.020 because they think they were more important than these guys that can't help themselves.
00:09:51.380 Now, here's the most unique thing about the synergist.
00:09:53.480 You know what's the most unique thing about the synergist?
00:09:55.180 The last thing.
00:09:56.540 They become heroes even though that was never part of their plan.
00:10:01.420 They were never trying to become famous.
00:10:03.820 They were never trying to become heroes.
00:10:05.940 They can't help themselves.
00:10:08.100 They so much believe in the cause of your company, your office, your shop, your business,
00:10:13.380 whatever you do.
00:10:13.900 They so much believed in America.
00:10:15.640 They so much believed in the principles that your company, the vision, the mission that
00:10:19.400 was founded on, they can't help themselves.
00:10:21.560 But do this without wanting any credit.
00:10:23.520 It's the most unique thing.
00:10:24.700 I remember when I interviewed a chief disguise officer, the main chief disguise officer of
00:10:28.720 U.S. of 28 years where she built the face of George Bush Sr. and sat in front of him
00:10:35.280 and showed that this is a mask that she created.
00:10:38.820 I said, what is the top quality of a great CIA agent?
00:10:41.740 He said, they're charming.
00:10:42.840 They're charismatic.
00:10:43.700 They're exciting.
00:10:44.380 They're great salespeople, great persuaders, great networkers.
00:10:47.140 There's only one thing different about them.
00:10:48.760 I said, what's that?
00:10:49.320 When they saved the free world from World War III, and they know they're the ones that
00:10:54.820 prevented somebody from starting the next war, they don't ever need the credit and they
00:10:58.980 don't ever take the credit.
00:11:00.040 Nobody finds out that they did it.
00:11:01.500 They're behind closed doors, right?
00:11:03.400 That's the synergist.
00:11:04.420 Except in this situation, you can reveal to everybody who the synergist is and build this
00:11:10.000 person up.
00:11:10.460 So if in your company you don't have a synergist, you've got to start working on being...
00:11:14.260 Sometimes you have to be that yourself before you find somebody else who takes that role.
00:11:17.260 By the way, if you're watching this yourself and you're in a company, in an office, you
00:11:20.860 want to be the hero?
00:11:21.640 You want to go out there and make an impact?
00:11:23.240 You go speak the language of the synergist and you build up the people that came before
00:11:27.780 you, the prophet, the barbarian, the builder, explorer.
00:11:30.380 So all of these things I just shared with you is to give you an idea of how you ought to
00:11:35.080 be thinking depending on the phase you're at and what threats you may be facing going
00:11:38.380 into 2022.
00:11:39.380 So having said that, if you got a lot of value from this video, give it a thumbs up, subscribe
00:11:42.320 to the channel.
00:11:42.960 Two things I promise I'm going to have for you at the end as well.
00:11:44.940 Number one, I got a one-hour strategy session video that I did for you.
00:11:48.780 You can get that if you click on the link below and subscribe to the newsletter.
00:11:51.820 We'll give you that one-hour strategy session on how to think about going into 2022.
00:11:56.380 And the other thing is, everybody asks about a business planning workshop.
00:11:59.460 And since COVID is still going around and people can't travel from all over the world,
00:12:03.300 we decided to do a one-day business planning workshop, virtual.
00:12:07.480 People can log in from anywhere in the world.
00:12:09.480 That's going to be, I believe, on December 20th.
00:12:11.140 So if you haven't yet reserved a seat for yourself and gotten your tickets, click on a link below.
00:12:16.060 If you do have big plans for 2022 with a business plan, you may want to join us on that day on
00:12:20.880 how to get deeper on business plan.
00:12:22.420 This was 10 or 15 minutes.
00:12:23.560 That's going to be eight hours of content.
00:12:24.880 Having said that, click on a link below.
00:12:26.540 Hopefully, we'll see you there.
00:12:27.300 Take care, everybody.
00:12:27.960 Bye-bye.
00:12:28.180 Bye-bye.