Valuetainment - How To Increase Your Market Value In Any Economy

00:00:00.000 This one's going to stink for some of you, but in every company, specifically today,

00:00:03.420 during strange times, there's going to be bad citizens, there's going to be reliable

00:00:07.800 citizens, and there's going to be impactful citizens.

00:00:10.720 The great companies that go through challenging times, recession, market crash, whatever

00:00:15.680 you want to call it, and they don't just survive, but they thrive.

00:00:19.560 They know how to differentiate between these three, and they know how to take reliable

00:00:23.040 citizens and help them become impactful citizens, aka leaders.

00:00:27.660 We're going to talk about that today.

00:00:28.660 So stick around to Leverian, I'm going to give you the PDF of today's message.

00:00:31.540 This is something having to do with you as a leader.

00:00:34.000 You.

00:00:34.180 You're going to receive this message and say, Pat, how can I become a better leader during

00:00:37.780 this time?

00:00:38.280 Or you, as a leader of other people, you're going to say, how can I help identify who's

00:00:43.180 a bad citizen, who's a reliable citizen, and who's an impactful citizen that can make better

00:00:47.940 leaders in my organization?

00:00:49.260 So let's get right into it.

00:00:50.240 Okay, so one more time, bad citizen, reliable citizen, impactful, reliable citizen, the

00:01:01.600 company grows steadily, the community grows steadily, impactful, the company, the community,

00:01:06.880 the society explodes because they create better jobs, they make people better, they make organizations

00:01:11.820 better.

00:01:12.660 Anything, anywhere they're part of impactful citizens, they make it better no matter where

00:01:17.260 you put them, right?

00:01:17.840 So let's talk about bad citizens first.

00:01:19.360 A bad citizen in any organization, company, community, they divide, they sabotage, they

00:01:25.600 know it all.

00:01:26.240 You can't teach them anything.

00:01:27.440 They talk behind people's back.

00:01:29.420 They don't want to learn more.

00:01:30.540 There's no way you can get this person to address conflict.

00:01:33.120 Sometimes they want to fight the conflict.

00:01:34.540 It's everybody else's fault.

00:01:35.860 Nothing is their fault.

00:01:36.860 They blame everyone.

00:01:37.800 I don't need to explain to you what a bad citizen is.

00:01:39.700 It's always late.

00:01:40.560 There's a reason for being late.

00:01:42.460 People have it out for them.

00:01:44.200 You know, the boss doesn't like him.

00:01:45.580 The boss doesn't have them as a favorite.

00:01:47.260 No matter what you do, you can't do nothing right in the eyes of a bad citizen.

00:01:51.200 Sometimes what leaders make a mistake of is thinking they can change them.

00:01:54.960 They can't change a bad citizen.

00:01:56.680 Only a bad citizen can change themselves.

00:01:59.740 Nobody else.

00:02:00.880 One of the most powerful affirmations I ever told myself 17 years ago, 16 years ago, that

00:02:05.260 got me to be a little bit of a better leader is I said, stop trying to be God.

00:02:08.840 That job is already taken.

00:02:10.340 You can't change people.

00:02:11.960 People have to choose to change on their own.

00:02:14.160 And I spent a lot of time trying to change bad citizens.

00:02:17.360 I've failed 100% of the time.

00:02:19.360 So now let's talk about the difference between being a good citizen, a reliable citizen, and

00:02:23.620 being an impactful citizen.

00:02:25.080 Good citizen, there's two things we got to look at.

00:02:27.300 One is their character.

00:02:28.760 A reliable citizen has a very good character.

00:02:31.740 What does this mean?

00:02:32.680 Today's sponsor is Masterworks.

00:02:33.900 Matter of fact, I really like what Masterworks does because a lot of people can't afford to

00:02:37.760 buy a whole art piece for $2 million.

00:02:39.760 What Masterworks does is they buy the art piece, they file it with the SEC, then members are

00:02:46.700 able to buy and sell shares.

00:02:48.560 That's what they do.

00:02:49.320 Now keep in mind, you know, this is like you can't buy all of Apple for $2.5 trillion, but

00:02:53.520 you can buy an Apple stock for a few hundred dollars.

00:02:55.740 Similar story.

00:02:56.420 One thing you need to know about how much wealth is being held in art today is an estimated

00:03:01.080 $1.7 trillion.

00:03:03.420 Millionaires, billionaires have held their wealth in art.

00:03:06.560 Deloitte says it's going to increase another $900 billion by 2026.

00:03:10.320 What Masterworks does is the last five paintings they sold since 2017, their average rate of

00:03:15.160 return was 26.8%.

00:03:16.860 And contemporary art prices have outperformed S&P 500 total return, ready, by 164% the past

00:03:25.520 26 years.

00:03:27.700 So if this is something you want to take advantage of, we're going to put the link below.

00:03:30.360 There is a waiting list for people that are trying to get into this program with Masterworks,

00:03:34.460 but because you're part of Valuetainment, if you click on the link below and you go through

00:03:37.480 Valuetainment, you will skip the waiting list and you'll be able to start buying and selling

00:03:41.040 shares immediately.

00:03:42.200 They show up on time.

00:03:44.180 They get the job done.

00:03:45.080 If they tell you they're going to do it, they do it.

00:03:46.680 They don't steal.

00:03:47.700 They don't cheat.

00:03:48.780 They take responsibility.

00:03:50.600 They're respectful.

00:03:51.520 They're unifiers.

00:03:52.760 They're willing to give ideas to.

00:03:55.060 They're willing to be taught.

00:03:56.180 They're willing to be challenged.

00:03:57.300 They're willing to improve.

00:03:58.760 They're a willing personality.

00:04:00.880 They're able to reason.

00:04:02.540 They are somebody that if you go out and talk to them, you like being around them.

00:04:06.100 You like their company.

00:04:07.300 They're reliable, right?

00:04:08.620 They're reliable and their character is strong.

00:04:11.680 It's very, very important.

00:04:12.920 They have a very good character.

00:04:15.080 But character alone doesn't take you all the way to the top.

00:04:18.620 That's just the foundation.

00:04:20.000 On the other side, for somebody that's reliable but maybe wants to get compensated more and

00:04:25.380 the market pays more for them is when somebody has great character and they also have a hard

00:04:30.740 skill.

00:04:31.460 What's a hard skill?

00:04:32.220 I know how to edit.

00:04:33.220 I know how to code.

00:04:34.140 I know how to do customer service.

00:04:36.120 I know how to process a policy.

00:04:38.260 Anything that's a hard skill, they know how to do, okay?

00:04:41.740 So it's a hard skill and character.

00:04:43.860 You have a reliable citizen here.

00:04:46.380 Hard skill is a skill set and character is a foundation of who the person is.

00:04:50.760 The market's going to pay very good for this person but not at the highest level.

00:04:54.960 The impactful citizen, they have two things that these folks at the bottom don't have.

00:04:59.300 The impactful citizen has the character, has the hard skills, but they have two additional

00:05:04.220 things.

00:05:04.540 Let me tell you what these two additional things are.

00:05:06.180 They have soft skills.

00:05:07.540 Those who are impactful citizens have soft skills, meaning they know how to deal with

00:05:12.800 different personalities.

00:05:13.940 They know how to communicate with somebody that's white, somebody that's black, somebody

00:05:16.900 that's married, somebody that's single, somebody that's widowed, somebody that's divorced,

00:05:20.120 somebody with a degree, somebody with no degree, a person that's very rich, a person that's

00:05:23.580 in the middle, a person that's very poor, a person that's a customer, partner, an employee,

00:05:27.980 an executive.

00:05:28.880 It doesn't matter.

00:05:29.840 They have soft skills.

00:05:30.960 They know how to overcome a challenge.

00:05:32.820 There's people that are losing their cool around them.

00:05:35.640 They know how to bring everybody and say, guys, let's try to figure this out.

00:05:38.460 They know how to address conflicts.

00:05:39.720 They know how to overcome conflicts. 0.99

00:05:41.160 They know how to have crucial conversations without offending, without being a jerk, without 1.00

00:05:44.600 being an asshole. 1.00

00:05:45.920 They know how to do that. 1.00

00:05:47.540 It's the EQ.

00:05:48.660 It's the soft skills.

00:05:50.200 They know how to deal with people.

00:05:51.940 And somehow, some way, people that continuously move up in any company, in any society, in any

00:05:57.920 community, they tend to have very, very good soft skills.

00:06:01.280 This applies to church, to politics, to business, to sports, to anything you look at, soft skills.

00:06:07.520 You generally see people at the top that are leaders that have very, very good soft skills.

00:06:11.340 So you may be watching the same path.

00:06:12.620 Can I really improve my soft skills?

00:06:14.900 Absolutely.

00:06:15.740 You can improve your soft skills.

00:06:17.240 You can learn how to communicate better.

00:06:18.660 You can learn by taking courses on how to be better at addressing conflicts, deal with

00:06:21.880 different personalities, take body language courses.

00:06:24.020 You can take a bunch of different things who improve in this area.

00:06:27.060 But if you do want to move up and have a leadership position where you're becoming an impactful

00:06:32.120 citizen, you've got to have soft skills.

00:06:34.180 So now, so far, we have what?

00:06:35.920 We have character.

00:06:37.360 We have hard skills.

00:06:38.560 We have soft skills.

00:06:39.740 The market pays very, very well for a person that has these three areas.

00:06:45.300 And then we have the last one.

00:06:46.800 And the last one may be the biggest one.

00:06:48.420 And my job as a father, as a leader, as a man leading organizations, your job for yourself

00:06:55.600 and your job as a leader, both.

00:06:57.260 So I've got to figure out a way to constantly improve myself.

00:07:00.160 And I've got to figure out a way to help people around me improve themselves as well.

00:07:03.140 Number four is by far the best one out of all of them.

00:07:07.840 And this one takes a regular person into a completely different level.

00:07:10.720 And that is putting people in situations to have a paradigm shift.

00:07:15.860 Now, what are we talking about with paradigm shift?

00:07:17.760 Let me explain to you.

00:07:18.880 Paradigm shift to me is for many, many years, this man named June used to take his leaders

00:07:24.400 he worked with to L.A. at Skid Row on Christmas morning.

00:07:28.360 And I said, do you mind if I join you?

00:07:29.580 And I started joining him.

00:07:31.040 There was a story behind the story with his daughter.

00:07:32.920 I don't need to get into that.

00:07:34.200 But I was inspired.

00:07:35.380 So every Christmas morning, the 25th, people would come to the office.

00:07:38.820 We did this 10 years straight.

00:07:40.040 They would come to the office at 4.30.

00:07:41.920 We would go buy Big Mac, cheeseburger, toothpaste, toothbrush, blanket.

00:07:45.540 And we would go to downtown L.A.

00:07:47.700 And we would give these things away to folks.

00:07:50.720 First time we went, we went with 10 people.

00:07:52.740 Then 20.

00:07:53.740 Then 30.

00:07:54.480 Then 40.

00:07:55.420 Then I think the last year we did it, we went with nearly 200 people that we went there

00:08:00.000 to help these folks out.

00:08:01.460 Now, why was this a paradigm shift?

00:08:02.840 Parents started bringing their kids.

00:08:04.760 Because say somebody's making a lot of money, but they don't know what it is to be homeless.

00:08:07.960 They would bring their kids, and it's early in the morning.

00:08:10.840 One time a guy pulled out a knife, this big of a knife, on another homeless person, because

00:08:15.300 they said, that's my blanket.

00:08:16.800 You can't take it.

00:08:17.820 And they're fighting.

00:08:18.880 And I said, guys, we don't need to fight.

00:08:20.160 Let us go get another blanket for you.

00:08:21.620 When you see that right there as a kid, you're going to have a paradigm shift.

00:08:24.400 You sit there and say, oh my God.

00:08:26.220 Imagine the drive back with that son and the daughter talking to the mom and dad saying,

00:08:30.340 mom, is that really how some people live?

00:08:32.700 That's what happens.

00:08:33.500 Some people live.

00:08:34.200 How did these people become homeless?

00:08:36.580 Some of it has to do with bad decisions.

00:08:38.420 Some of it has to do with drugs.

00:08:39.940 Some of it has to do with alcohol.

00:08:41.300 Some of it has to do with economy.

00:08:42.880 Some of it has to do with bad associations.

00:08:44.580 If you make bad decisions, this can happen to anybody, but regardless of it, we have

00:08:48.640 to figure out a way to choose to contribute to society and help these people out.

00:08:52.560 So then they sit there and they say, oh my God, that's unbelievable.

00:08:55.820 And they're thinking about that the entire time.

00:08:57.920 I had one time, a couple of my guys who were Guatemalan, and the idea was, we want to

00:09:03.680 kind of, you know, paradigm shift, you have a paradigm shift for a couple of our leaders.

00:09:07.160 One guy on December 26th of 2004, we got on a plane.

00:09:11.280 We went to Guatemala.

00:09:12.460 I went to Puerto Barrios, Livingstone, Tikal, Tikal, all the Grand Aguar.

00:09:16.400 We went to all these places and we went to a church.

00:09:18.680 I spoke to a church.

00:09:20.000 Most Guatemalans are not very tall, 4'10", 5 feet tall.

00:09:23.020 And I have a picture with me around them talking to a church of 500 people and I'm speaking

00:09:27.280 English and they don't speak English and I have a translator with me.

00:09:29.780 And then we went to another church that fits 15,000 members that just opened up.

00:09:33.260 I think John Maxwell was the opening one.

00:09:35.000 This place had all these different volcanoes, water volcanoes.

00:09:38.780 That's a paradigm shift for the people that went there.

00:09:41.860 Paradigm shift could be, remember the Titans, when Denzel Washington says, whites in this

00:09:47.840 bus and blacks in this bus, no, get out. 1.00

00:09:50.420 Defense, offense, get on the buses. 0.98

00:09:52.900 Takes them to a cemetery, takes them to a place where a war happened.

00:09:56.200 He says, when a war happens, nobody cares if you're white or black.

00:10:00.540 Everyone's your brother.

00:10:01.900 You get their back, they get your back.

00:10:04.660 Strong side, weak side, left side, right side, no one cares.

00:10:08.360 We got to have each other's back.

00:10:09.540 What he's doing, that coach that they made a movie about and Denzel started it, that coach

00:10:14.500 is creating a paradigm shift for the players to no longer see colors.

00:10:19.200 It's called a paradigm shift.

00:10:21.340 You need to go to events to have a paradigm shift.

00:10:24.180 I went to a Billy Graham event in 2003, November of 2003.

00:10:29.020 It was in Pasadena at the Rose Bowl.

00:10:31.620 I went four days.

00:10:32.560 Every day I went to it and I watched this.

00:10:34.660 I went with as many people I could take myself.

00:10:36.320 As an atheist, I went.

00:10:38.060 I had paradigm shift.

00:10:39.880 I can tell you hundreds of stories of me having a paradigm shift.

00:10:44.200 Every time I want to recreate myself to go to the next level, I have to put myself in

00:10:48.840 situations to have a paradigm shift.

00:10:50.920 If I want my organization to have a paradigm shift, I got to create that climate for them

00:10:56.280 to go see things they've never seen before.

00:10:58.260 If we're watching Man in the Arena with Tom Brady, I rent out the Foxborough Stadium and

00:11:03.260 we sit there and we watch the documentary of 10 episodes together and we bring out three

00:11:08.260 different New England Patriots that played with Brady and Belichick.

00:11:11.380 And they give the perspective of Man in the Arena from the player standpoints.

00:11:15.120 That's a paradigm shift.

00:11:16.420 So now let me go back to it again.

00:11:18.160 Bad citizens, you're not God.

00:11:20.200 You can't make miracles happen.

00:11:21.600 They have to choose to change.

00:11:23.680 If you're watching this, you know if you're a bad citizen because you probably are not

00:11:27.820 watching this video anymore.

00:11:28.880 Very few bad citizens will watch this video through.

00:11:31.320 They're going to stop it after the first 30 seconds.

00:11:33.060 But if you're still watching it, you want to change?

00:11:35.700 I applaud you.

00:11:36.520 You know who you are.

00:11:37.640 You got to make some changes. 1.00

00:11:38.680 Because if you're a bad citizen, I hate to say it to you, life sucks. 1.00

00:11:42.280 And you know it. 1.00

00:11:43.580 And if you keep going like this, it's going to suck even more. 0.86

00:11:46.540 If you're a reliable citizen, you got strong character. 0.97

00:11:49.980 You know it.

00:11:50.600 You got a hard skill.

00:11:51.740 You know it.

00:11:52.620 But if you want to be an impactful citizen, you got to start taking some courses to have

00:11:56.320 better soft skills.

00:11:58.220 You got to go out there and put yourself in situations to have a paradigm shift to start

00:12:01.700 realizing you can make a bigger contribution to the world, to the company you're a part of,

00:12:05.700 to the city, to the country, to your ethnicity, to whatever.

00:12:08.480 Whatever it is, you need that paradigm shift.

00:12:11.040 So now, this is a message given to you, to those who want to become impactful citizens.

00:12:17.820 If that's you, you can get this PDF, subscribe to the newsletter below.

00:12:22.420 We'll send this to you.

00:12:23.600 And I gave a talk last week, I think, in Long Beach, at the Driven event, where I talk about

00:12:30.260 this.

00:12:30.520 It's a keynote for about an hour.

00:12:31.800 However, if you've never watched it, it's very direct.

00:12:35.720 It's very, very, it's tough to watch because I'm going to be very direct with you for an

00:12:39.500 hour.

00:12:40.200 But if you have the tolerance to watch somebody being very direct with you for an hour, highly

00:12:44.820 recommend you click over here to watch the keynote.

00:12:47.640 Having said that, take care, everybody.

00:12:49.120 Bye-bye.

00:12:49.640 Bye-bye.

Valuetainment - November 15, 2022

How To Increase Your Market Value In Any Economy

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