Valuetainment - How to Write a Business Plan 2021 & Top 20 Mistakes to Avoid

00:00:00.120 So most people write their business plan for the following year, in the month of December.

00:00:03.240 However, if you no longer look at that business plan after February, you stop looking at it,

00:00:09.560 you didn't write a business plan.

00:00:10.960 You simply wrote a wish list.

00:00:12.400 Today I'm going to talk to you about the 20 mistakes people make when it comes down to

00:00:15.600 writing their business plans.

00:00:17.160 And I'm going to give you a PDF on exactly how you can write your business plan for 2021.

00:00:27.060 So look, there's three different types of people when it comes down to business planning.

00:00:29.680 There are the wingers, the thinkers, the doers.

00:00:32.600 The wingers, they just wing everything they do.

00:00:34.440 They're not really going to put a lot of time into business planning.

00:00:36.960 And everything they do in their lives is kind of like wishful thinking.

00:00:39.800 This is why I said at the beginning, most people don't look at their business plan after February

00:00:43.820 because it was just a wish list, right?

00:00:45.880 Then you have the thinkers, you have the doers.

00:00:48.240 My goal is for you not to just be a thinker.

00:00:51.000 Thinker are those that actually do the timing and look at it.

00:00:53.720 And then doers are the ones that execute what they thought about to get their business plans

00:00:58.360 together.

00:00:59.360 I've been doing business plans now since 2002.

00:01:02.880 It used to be very weak.

00:01:04.280 It used to be just regular stuff I would write on a piece of paper hoping to be a great year.

00:01:08.420 And then I wouldn't hit 80% of the goals and I got better and better and better.

00:01:11.660 2016, I shared with many of you the one page business plan.

00:01:14.860 If you haven't downloaded it yet, I'll give it to you at the end in a PDF.

00:01:18.160 Here's what it'll look like.

00:01:19.160 You're looking at it at the screen.

00:01:20.660 And one of the things I talk about on the business plan is the fact that you can't just look

00:01:24.340 at a business plan as a business plan.

00:01:26.500 It's a life plan.

00:01:27.560 You have to look at it from your personal standpoint, your financial, your health, your spiritual.

00:01:33.400 If you have an aching toothache, you got something going on with your mouth, with your teeth that's

00:01:37.920 bothering you and you're sitting down at appointments and you're annoyed, you're probably not going

00:01:41.400 to do a good job that you're, because there's a pain.

00:01:43.740 There's a pain in your back.

00:01:44.740 There's a pain somewhere.

00:01:45.920 Your health is a part of it.

00:01:47.080 If you're heavier, you gain 50 pounds, it's going to affect your business.

00:01:50.000 If your marriage isn't good, relationships aren't good, mom, dad, brothers, sisters,

00:01:54.080 you got issues that are bothering you, spiritual, all of that come together.

00:01:58.380 So I challenge folks to be looking at their business plan as a life plan.

00:02:02.600 Matter of fact, when you get involved with some of these higher end CEO groups, you pay

00:02:07.260 15, $20,000 per year, you know what are the things all the CEOs talk to each other about?

00:02:11.640 They go up on the board and they write down, in my business life, I'm a 10 right now.

00:02:16.800 In my personal life, I'm a two right now.

00:02:19.260 In my financial life, I'm a seven right now.

00:02:21.340 In my health, I'm a four right now.

00:02:23.160 I'd like to talk to you guys about my personal life or my marriage.

00:02:25.760 And he says, we're going through a divorce.

00:02:27.680 My wife told me last week she wants to leave me.

00:02:29.840 And we spend one hour talking about divorce amongst 12 other CEOs.

00:02:34.220 Because those who build a big business realize your business plan has a lot to do with your

00:02:39.060 life and everything else you do.

00:02:40.260 So I wrote that one page business plan.

00:02:41.960 Last year, I gave to you how I think going into a new year.

00:02:45.940 And I shared with you a few different things, which I'll put the link forward as well for

00:02:48.780 you to go through.

00:02:50.080 We talked about, in 2019, I said, how to prepare for 2020 with strategies.

00:02:54.920 I said, number one, first to look at 2019, recap what you went through, study your trends,

00:02:59.220 all this other stuff, the good, bad, ugly.

00:03:01.040 Then I said, looking at potential 2020 threats.

00:03:04.180 I didn't put pandemic in here.

00:03:05.720 This tells you I've never been through it, so I didn't put pandemic.

00:03:08.040 But I said, industry, politics, economy, regulation, family, health, personal, anticipate expected

00:03:12.820 events in your company.

00:03:14.660 Third, I wrote, after having looked at your threats, you should be looking at things to

00:03:19.220 anticipate.

00:03:20.380 They could include the following, new hires, new products, new comp plan, all that, the

00:03:23.700 next 15 moves.

00:03:26.100 Then I said, after having looked at threats and business opportunities, it is important

00:03:29.180 to shift to looking at numbers, month to month, quarter to quarter.

00:03:32.160 Then I said, next would be a list of topics to follow closely in 2020.

00:03:36.420 And the topics are trade war, 5G, Brexit, election, US, Iran, Epstein.

00:03:40.800 This is what I said last year, right?

00:03:43.360 Pandemic hadn't hit yet.

00:03:44.360 This video was shot and was live, November 12th, I believe, 2019 is when it went live.

00:03:49.440 Then I said people to follow.

00:03:51.000 Here's what I said in the video last year on what people to follow in the year of 2020.

00:03:55.260 Look at the list of nine names I gave in the video exactly a year ago.

00:03:59.000 So you notice the names, Trump, obviously Trump, there was a lot of things in 2020 that

00:04:02.640 had to do with Trump.

00:04:03.640 Warren, Biden, Biden, President-elect, Hillary, Kushner, Kushner, UAE, Israel, Bezos, I mean,

00:04:12.280 dominated.

00:04:13.280 He was all over the place.

00:04:14.280 Musk, $90 billion he made in six months.

00:04:16.700 Dorsey, controlled the election with the New York Post, because I knew how much control he

00:04:20.980 and Zuck had.

00:04:21.980 You had to watch him and Zuck, what they did to control the election, the influence

00:04:26.000 of the election.

00:04:27.360 And that was for last year, right?

00:04:28.700 List of names.

00:04:29.700 Back then I talked about calendar, I went through the whole thing with calendar.

00:04:31.960 So everything I said about the video last year still applies for this year.

00:04:37.700 All of it, I said last year, applies for this year.

00:04:41.300 But I've got a new list of names for people to follow this year, and I've got 20 mistakes

00:04:44.660 you can make.

00:04:45.660 At the end of the video, I'll give you my new list of names to follow for 2021.

00:04:49.480 But here's some of the mistakes people make when it comes into business planning.

00:04:52.820 Number one, there is no quiet time, meaning they don't have a quiet time where they turn

00:04:58.580 off the kids, the wife, the husband, the family, friends, the phone, everything.

00:05:03.940 And you go into a cave, and you sit there by yourself, and you start thinking.

00:05:09.160 You look at everything that happened in the prior year, and you think.

00:05:12.940 Not one hour, not two hours, not three hours.

00:05:15.900 This is an all day event for you, on a Saturday or on a Sunday, away from everybody.

00:05:22.200 You've got to plan this.

00:05:23.140 You can't wing it.

00:05:24.140 It's not one of those things where you go wing.

00:05:26.060 And preferably, lots of papers, lots of data, lots of numbers, lots of everything.

00:05:31.460 2003 was the first year I started tracking every single thing with my finances.

00:05:35.780 November 18th is when I started tracking everything.

00:05:38.420 And the reason why I started tracking it on the 18th was my credit score was 484, 495,

00:05:42.300 499.

00:05:43.300 Okay?

00:05:44.300 And if you watch the video, The Life of an Entrepreneur in 90 Seconds, you see a credit

00:05:47.720 report.

00:05:48.720 That's my credit report and credit score from 2004.

00:05:51.500 It's the original credit report score that I got in 2004.

00:05:55.440 So every 18th, I had my checking account, my saving account, my investment, my stocks,

00:05:59.980 my mutual funds, my artifacts, my collectibles, my cards.

00:06:03.900 Everything that I had, and my credit score at the bottom, I tracked all of it.

00:06:07.340 Every 18th it would update.

00:06:08.340 Every 18th it would update.

00:06:09.340 Every 18th it would update.

00:06:10.340 And I did that religiously.

00:06:12.220 Guess what happened to the credit score?

00:06:13.940 I went from 484 to 495, 499 to 820, 822, 798, and the rest is history.

00:06:21.060 Why?

00:06:22.180 Because quiet time led to measuring my data.

00:06:26.380 So the second mistake people make is they don't have their data around them.

00:06:29.160 They don't measure their data.

00:06:30.600 You got to have, like for me, everything to me is now about data.

00:06:33.840 I want stats.

00:06:34.920 I want numbers.

00:06:35.920 I want everything to look at.

00:06:37.800 This year over last year.

00:06:39.720 Because if I can't look at the history of the numbers that I've done, how can I predict

00:06:43.160 what's going to happen?

00:06:44.340 If I don't look back, how can I predict where we're going to be going?

00:06:47.400 If I can't look back and see what things happened last year, how can I say, in the month of January

00:06:51.160 we're going to do this, in the month of February we're going to do this, in the month of March

00:06:53.280 we're going to be doing this.

00:06:54.280 I can't do it.

00:06:55.280 So one, quiet time.

00:06:56.920 Go together and start thinking about what's going to happen.

00:06:59.040 Number two, gather all your data.

00:07:00.280 Number three, is sitting there, the mistake a lot of people make with their business plan

00:07:04.180 is they overestimate what they're going to do that year.

00:07:07.900 They overestimate.

00:07:08.900 And I think Gates was the one that said, many people overestimate what they can do in one

00:07:15.320 year and underestimate what they can do in ten years.

00:07:18.640 Let me repeat that one more time.

00:07:20.240 Most people overestimate what they can do in one year and underestimate what they can do

00:07:24.280 in ten years.

00:07:25.280 What does this mean to most people overestimating?

00:07:27.560 They'll sit there and they'll say, this year I'm going to make a million dollars and the

00:07:30.520 most money they've ever made is $50,000.

00:07:32.460 How are you going to go 20x from $52 million?

00:07:34.080 It's good you're being optimistic, don't get me wrong, it's good you're excited about it,

00:07:38.980 but what was your December?

00:07:40.500 What did you show in the month of December?

00:07:42.200 And what kind of momentum are you going into a new year to say, I'm going to make a million

00:07:45.200 dollars?

00:07:46.200 To go from $52 million, that's going from $4,000 a month income to $83,000 a year income.

00:07:51.600 That's your overestimating.

00:07:53.100 So what happens is the more you overestimate your goals, you eventually stop taking business

00:07:58.280 plans seriously.

00:08:00.200 Because they're sitting there and saying, well I think, I'd like to be here, and what

00:08:04.480 is it that I can do this year?

00:08:05.520 If I did $100,000, I think if we push I can get to $500,000 because we have a lot of momentum

00:08:10.800 going on right now.

00:08:12.060 But I know for a fact we can get to $250,000.

00:08:14.140 I know for a fact we can get to a number like this.

00:08:16.560 So if you don't look at the data, if you don't have quiet time, if you don't look at your data,

00:08:20.920 if you don't look at your numbers and realistically make some numbers, I'm not talking about not

00:08:25.660 being positive, but Tesla's been around for a while.

00:08:28.940 Yes, Musk made $90 billion this year in six months or seven months.

00:08:33.420 But how long ago was it when everybody's saying, Tesla's going out of business, Tesla's going

00:08:36.720 out of business, Tesla's going out of business.

00:08:38.880 Amazon may be worth what it's worth today, $2 trillion, whatever the number may be.

00:08:42.760 And Bezos may be worth $200 billion today.

00:08:45.520 But do you remember how many times on the calls he would do, and investors would say, where

00:08:48.860 are the dividends?

00:08:49.860 Where are the dividends?

00:08:50.940 Everybody else is paying dividends, but you're not paying dividends.

00:08:52.900 And Bezos would say, on his earnings call, I've told you, if you want dividends, I'm

00:08:57.780 not the guy.

00:08:59.020 But if you want to believe me long term, 10, 20 years from now, I promise you I'm going

00:09:03.920 to make you a lot of money.

00:09:05.280 Guess what?

00:09:06.200 The first group of people that he gave 20% to and they gave him a million dollars, you

00:09:10.280 know what that 20% is worth today?

00:09:11.960 $400 billion.

00:09:13.840 What do you think?

00:09:14.840 You think the people that were patient are happy they were patient?

00:09:17.280 Yes.

00:09:18.280 The ones that were not patient, there's some were telling a story to their kids and grandkids.

00:09:22.120 Honey, your grandpa should be worth a billion dollars today, but he's not.

00:09:26.160 There's an element of being patient.

00:09:28.000 So, quiet time, data, underestimate, overestimate, don't make that mistake.

00:09:33.040 Actually based on the data, be able to put a better number on what you can do the following

00:09:36.740 year.

00:09:37.740 Number four is not knowing what numbers to measure.

00:09:40.140 Here's what I mean by what numbers to measure.

00:09:42.000 Look, there's a lot of different data that you're going to have.

00:09:44.280 A lot of data points.

00:09:45.280 I mean, I have hundreds of thousands of data points that I can look at, with what we sell.

00:09:49.840 But there is the most important data to measure.

00:09:54.660 This is why John Doerr wrote a book, Measure What Matters, and when Steve Jobs died, everybody

00:10:00.920 went to John Doerr's house to reflect on the life of Steve Jobs.

00:10:05.100 And John Doerr in his book, Measure What Matters, talks about OKRs.

00:10:08.280 And the whole idea about OKRs is, what is the most important data that you've got to measure?

00:10:13.780 For you.

00:10:14.780 When you're doing business planning, you're sitting around saying, well, what do I do?

00:10:17.700 The movie Moneyball, the guy eventually figures out the most important data in baseball.

00:10:21.320 It's not RBI.

00:10:22.320 It's not hits.

00:10:23.320 It's not home runs.

00:10:24.320 It's not tickets sold.

00:10:25.320 It's not any of that stuff.

00:10:26.320 It's on-base percentage.

00:10:27.320 He found that the most important one.

00:10:28.320 The biggest mistake people make going into a new year is, if you don't know the most important

00:10:32.540 data point that you need to grow your business, how are you even going to make any

00:10:36.720 kind of proper guesstimation of what you're going to do?

00:10:39.400 You don't, because you don't yet know the most important data to measure.

00:10:43.080 So you've got to sit there with your quiet time and say, what is really the most important

00:10:47.960 data?

00:10:48.960 Is it sales?

00:10:49.960 Is it calls?

00:10:50.960 Is it context?

00:10:51.960 Is it budget?

00:10:52.960 Is it advertising?

00:10:53.960 Is it who we hire?

00:10:54.960 Is it talent's ability?

00:10:55.960 What is it?

00:10:56.960 Is it number of salespeople?

00:10:57.960 Is it number of phone calls?

00:10:58.960 Is it number of outreach?

00:10:59.960 I don't know what it is.

00:11:00.960 You've got to get your data.

00:11:01.960 When we got our data, my business exploded.

00:11:03.960 You've got to sit there knowing exactly what is the most important measures to matter.

00:11:10.000 What is the most important number for you to measure?

00:11:12.980 And then from there, it's game-changers.

00:11:14.240 Because you can actually now predict better on what you're going to do in the future.

00:11:17.680 Next one is simple.

00:11:18.680 It's research.

00:11:19.680 And let me tell you why research is a very, very high-paid skill for you to have, and very

00:11:23.540 few people do it.

00:11:24.540 Here's why.

00:11:25.540 If I wouldn't have done research the day everybody shut down, NHL, NBA, all these others, I would

00:11:30.920 have panicked.

00:11:31.920 I came back and I researched, and I looked at it, and I said, okay, let's see what the

00:11:35.080 last 10 pandemics have done.

00:11:36.460 And I looked at SARS, MERS, Ebola, AIDS, every one of them, and I'm like, okay, the market

00:11:40.180 recovers within six to 12 months, 90% of the time.

00:11:42.880 I was calm.

00:11:43.880 I shared that level of common data with my peers and the people I work with.

00:11:47.280 They looked at the data.

00:11:48.280 I said, okay, Pat, this does kind of make sense.

00:11:50.280 Well, listen, guys, there's a 90% chance this is going to go away.

00:11:54.040 Market's going to recover.

00:11:55.040 It's going to come back up to 30,000.

00:11:56.440 We're going to be all right.

00:11:57.920 It goes down to 18,200, I'm staying calm, 18,500, I'm staying calm.

00:12:03.640 The Dow announces they're over what?

00:12:05.080 30,000.

00:12:06.080 But my level of calmness came because I did my own research.

00:12:09.980 I don't rely on CNN and Fox.

00:12:11.920 You when you want to do your business plan for the following year, you got to do your

00:12:15.460 own research.

00:12:16.460 Don't rely on what the media is telling you.

00:12:18.040 You go do research on some of the areas you need to be careful with for 2021.

00:12:23.040 So you know how to make that proper audible and maneuver and not be affected like the

00:12:26.780 rest of the people will be affected by, just because you decided to do some research and

00:12:31.040 they didn't.

00:12:32.040 All right, so the next mistake a lot of people make going to New Year is the following.

00:12:35.160 They go into a New Year with the same exact skill sets they've had, thinking it's plenty

00:12:38.880 in 2021, but it's not.

00:12:41.160 Meaning, if you didn't know how to use Zoom in 2019, well, you got screwed if you didn't

00:12:45.160 know how to use it in 2020.

00:12:46.620 Because you had to learn how to use that skill set, right?

00:12:49.000 There are a certain set of skill sets that you've got to learn how to use in 2021 that

00:12:53.120 you don't have right now.

00:12:54.240 You don't know how to do it right now.

00:12:55.320 It could be a lot of different things.

00:12:56.920 You may not be a good recruiter.

00:12:58.280 You may not be good at retaining people.

00:13:00.020 You may not be good at selling.

00:13:01.080 You may not be good at negotiating.

00:13:02.080 You may not be good at raising money.

00:13:03.340 You don't even know what it is to raise money.

00:13:04.640 You don't know the different measures that people put and say, well, here's how we're going

00:13:09.200 to control.

00:13:10.200 We're going to put the controls on this.

00:13:11.100 You don't know any of this stuff.

00:13:12.380 But guess what?

00:13:13.380 All of those things are available.

00:13:14.380 You can go buy the books from other people that have done it, and you can improve yourself in those skill sets.

00:13:18.620 So when going into a new year, as excited as people are about the numbers, you're going

00:13:23.720 to ask, who do I need to be to do 10 million this year?

00:13:26.700 I've only done 2 million.

00:13:28.140 Who do I need to be to do a million this year?

00:13:30.280 The most I've ever done is 200,000.

00:13:32.200 And what skill sets do I need?

00:13:33.620 Make a list of three to five skill sets.

00:13:35.740 Go order every single book on those topics with 500 plus reviews on Amazon.

00:13:41.280 Immerse yourself on those topics.

00:13:43.260 Take courses, whatever you can, just to get better at those few different skills.

00:13:48.400 Because if you don't, 2019, 2020, 2021, 2022, everything's going to be the same.

00:13:53.460 Because until you decide to add some new skill set for new times, a not a lot going to change.

00:13:58.120 This next one's going to be a simple one, but it's something you've got to be thinking

00:14:00.660 about a lot.

00:14:01.660 Look, cash.

00:14:02.660 You need cash.

00:14:03.660 No matter what anybody says, cash is not king.

00:14:04.720 Cash is king.

00:14:05.720 I understand Ray Dalio says cash isn't king.

00:14:07.400 He's talking about just putting your money in cash and not investing it.

00:14:10.160 I'm talking about you having cash to be able to move.

00:14:13.100 You having cash in case of emergency taking place.

00:14:15.640 You having cash in case the government does another shutdown, and there's a new administration.

00:14:20.300 They're not aggressive.

00:14:21.800 They actually want to be complete opposite.

00:14:24.880 Trump wanted to open up the economy.

00:14:26.620 Biden's going to lock it down.

00:14:27.780 Biden's going to get people, everybody wearing masks, they're going to want to get people

00:14:30.900 six weeks to not really go to work and stay home.

00:14:33.560 Maybe that's going to be eight weeks, 10 weeks, 12 weeks.

00:14:36.260 If you don't have cash, and the Senate is controlled by the right, the House is controlled

00:14:41.420 by the left, the stimulus is not going to be $3.5 trillion stimulus that they wanted to

00:14:45.660 go out.

00:14:46.660 They can't, because they've got to get through the Senate, depending on what happens in Georgia.

00:14:49.920 Which means what?

00:14:51.180 The two point whatever trillion dollar stimulus that we sent when the economy came back up,

00:14:56.160 that was approved by both sides when that money went back out.

00:14:58.960 This time around, if you don't have cash, you may be affected by it.

00:15:02.180 So you've got to make sure you have a big, big emphasis on 2021, of increasing the amount

00:15:08.040 of cash you have, so you can make pivots and decisions, and you're not controlled by

00:15:13.800 what a complete new regime could do in America.

00:15:17.420 All right, so next point, here's a very important one.

00:15:20.200 Look, none of us were expecting a pandemic in 2020.

00:15:23.720 You've got a beautiful year, 2020.

00:15:26.000 Everything was nice, the number 2020, Vision 2020.

00:15:29.080 Dubai's going to do 2020 Expo, they've been planning for 10 years.

00:15:32.840 They spent billions of dollars expecting millions of people to go to Dubai to see what this Expo

00:15:38.160 is going to be.

00:15:39.160 Pandemic hits.

00:15:40.360 Everything got canceled.

00:15:41.360 You know, 2020, wasn't 2020 Olympics, or, you know, it's an, I don't know, everybody forgot

00:15:47.140 it, but it's supposed to be Olympic year.

00:15:49.240 Everybody forgot about it.

00:15:50.540 No one even thought about it.

00:15:52.500 Everything got canceled.

00:15:54.100 Everything got postponed.

00:15:55.940 So if you got hit hard by the pandemic, and you were shocked, and you were surprised, fine.

00:16:01.440 It's the first time.

00:16:03.100 You and I can be surprised the first time.

00:16:04.820 But second time around, if you get hit by the same exact thing, and you were not prepared

00:16:09.760 for it, it's no longer a shocker.

00:16:11.740 You didn't prepare for it.

00:16:13.760 Meaning, you have to be ready for a lot of different weird things to happen in 2021.

00:16:18.520 Not as saying it's going to happen.

00:16:19.940 I don't know if it's going to happen.

00:16:20.940 But you got to go out there and study, what are the biggest surprises or setbacks I can

00:16:25.000 have in business?

00:16:25.960 What are they?

00:16:26.960 How will I react to it?

00:16:28.260 One of them, you need to have a standard operating procedure on how to react when there's the next

00:16:31.960 pandemic and shutdown.

00:16:33.600 With your staff, with your clients, with your employees, with your partners, with your vendors,

00:16:36.840 with schooling, with your kids, with everything.

00:16:40.220 Because it could most likely happen again in 2021.

00:16:43.640 But if it happens again, you cannot get caught.

00:16:45.940 It's not 2020 anymore.

00:16:47.740 Let me tell you why this is a subtle one, but it's a very powerful one.

00:16:50.460 I have a lot of people that I mentor around the country, around the world.

00:16:53.080 And one of the things I notice is people's reward-punishment program is fully out of whack.

00:16:58.380 And here's what I mean by it.

00:16:59.800 I see people that reward themselves, their families, their peers, their salespeople, without

00:17:06.280 any kind of earning.

00:17:08.000 And what do I mean by this?

00:17:10.460 I've always gone off of a reward-punishment program.

00:17:13.620 I went to New York, I said, if I cross six-figure-year income, I'm going to go to New York because

00:17:19.340 I want to watch the ball drop and I want to be there on New Year's Eve.

00:17:21.840 You know what I did?

00:17:22.840 I went there.

00:17:23.840 I said, if I have $100,000, I'm going to go to Guatemala with a friend of mine and I'm

00:17:26.300 going to go give away Bibles and all this other stuff.

00:17:28.340 I went to Guatemala City.

00:17:29.340 I had a great time in Guatemala.

00:17:30.960 My buddy Leo wanted to give away Bibles.

00:17:32.880 We went there, had a great time.

00:17:33.960 It was phenomenal.

00:17:34.960 From December 26th, the day after Christmas, to December 30th.

00:17:38.080 Four days.

00:17:39.080 We went to Porto Barrios, Livingston, Tigal.

00:17:42.880 We went all over the place.

00:17:43.880 Grande Jacuado, which was a beautiful place.

00:17:45.500 All the water volcanoes.

00:17:46.500 Had a great time.

00:17:47.500 Then I said, if I have a quarter million dollars in savings, I'm going to go buy myself a Harley

00:17:50.760 Davidson.

00:17:51.760 Got a quarter million dollars in savings.

00:17:53.120 I went to the dealership.

00:17:54.120 I've never ridden a motorcycle before.

00:17:55.400 A friend of mine, God bless his soul, is no longer with us anymore.

00:17:58.200 I called Jim.

00:17:59.200 Jim ride the motorcycle.

00:18:00.200 He brought it to my office.

00:18:01.460 At 11 o'clock at night, I learned how to ride a motorcycle.

00:18:04.720 Five minutes afterwards, I was on the freeway going 100 miles an hour.

00:18:07.680 Not recommending it.

00:18:08.680 I'm just telling you what I did, right?

00:18:10.340 But everything's been about reward and punishment.

00:18:12.120 So guess what happened to my kids?

00:18:13.760 Everything's about reward and punishment.

00:18:14.760 People will come to my house, and they'll see on the wall 200 books that my son's already

00:18:19.240 finished.

00:18:20.240 Oldest one.

00:18:21.240 Eight years old.

00:18:22.240 And then they'll see my youngest one is at about 40 books, or 30 books right now that

00:18:25.100 he's going through.

00:18:26.100 My daughter's going to go through it as well.

00:18:27.520 And they say, how do you get your kids to read books?

00:18:29.960 How do you do it?

00:18:31.160 I can't.

00:18:32.160 Can you talk to my kids?

00:18:33.160 I'm like, can I talk to your kids?

00:18:34.380 I don't need to talk to your kids.

00:18:35.580 I need to talk to your kids' parents.

00:18:37.380 Why?

00:18:38.380 Here's why.

00:18:39.380 I'm at Neiman Marcus shopping.

00:18:40.600 My middle one, Dylan, is wrestling all over my head, okay?

00:18:45.120 We love doing this stuff together, he and I, right?

00:18:48.920 The lady looks at me. 0.74

00:18:49.920 She says, oh my gosh, that's so sweet.

00:18:51.160 I remember when my kids were that age.

00:18:52.920 I'm like, oh, cool.

00:18:53.920 How many of you got?

00:18:54.920 She tells me.

00:18:55.920 What are you doing now?

00:18:56.920 They're a doctor.

00:18:57.920 They're this.

00:18:58.920 They're a lawyer.

00:18:59.920 I'm parenting.

00:19:00.920 We're sitting right there.

00:19:01.920 She's watching her husband get changed.

00:19:03.680 She says, I'll give you one tip.

00:19:06.140 I won't give you three of them.

00:19:07.140 I said, what's that?

00:19:08.140 She says, you know when you ever threaten your kids, and you tell them if they don't do this,

00:19:11.300 you're not going to get ice cream or whatever?

00:19:12.380 I said, yeah, what about it?

00:19:13.920 When you threaten them, keep your word.

00:19:15.920 I said, why?

00:19:16.920 She says, because if you don't, they won't believe you again.

00:19:18.920 What a freaking powerful thing she said to me. 0.78

00:19:21.920 So meaning, we're going to somewhere.

00:19:24.140 I tell my daughter, if you don't do that, that, that, I'm not going to buy you ice cream. 1.00

00:19:28.380 I have to keep it as much as I want to give her ice cream that day.

00:19:31.480 And I have to keep it.

00:19:32.480 It's very hard to do.

00:19:33.480 When it comes down to your own rewards and punishment, don't reward yourself if you don't

00:19:39.300 hit the whole goal.

00:19:40.400 Do not do it.

00:19:41.400 You are weakening yourself.

00:19:42.920 And don't do it if the company, your team, or your family also doesn't hit it.

00:19:46.920 With that mindset going into New Year, you will work twice as hard to hit your goals.

00:19:51.640 And when you earn them, it'll feel so good when you earn them.

00:19:55.160 Okay, so this next one's got a lot of power behind it.

00:19:57.780 It's about cutting the fat with some people in your life.

00:20:02.180 Let me explain to you what I mean by this.

00:20:03.760 You've got to unfollow certain people.

00:20:05.240 Go on your Instagram account, your Twitter account.

00:20:07.340 Go and see who you follow.

00:20:09.280 Unfollow some of them.

00:20:10.340 And I'm not talking about unfollow, oh, I don't agree with them politically.

00:20:13.740 I follow Obama.

00:20:14.740 I follow Trump.

00:20:15.740 I follow people on all sides.

00:20:18.740 Not talking about political or opposition.

00:20:21.180 I'm talking about people in your life that are negative, that are toxic.

00:20:25.560 You've got to eliminate those people out of your life.

00:20:28.220 You've got to sit there and say, who did I talk to the most this year?

00:20:31.960 Let me see.

00:20:32.960 Boom, boom, boom, boom, boom.

00:20:33.960 Who's the most negative people in my life that are sucking the best out of my life?

00:20:38.900 My energy.

00:20:39.900 Who are they?

00:20:40.900 That cousin?

00:20:41.900 I'm sorry, Bobby.

00:20:42.900 I love you.

00:20:43.900 But we're not going to have a relationship together anymore like we used to.

00:20:45.100 I can't talk to you anymore as much as we did.

00:20:47.100 I'm cutting you.

00:20:48.100 Every year, I've cut the fat.

00:20:49.540 It's the hardest thing to do, and it gets easier and easier as you age.

00:20:54.340 And by the way, the results and the reward becomes bigger and bigger as you age.

00:20:59.760 Because of the compounding effect.

00:21:00.760 So you've got to make a list of people you've got to cut.

00:21:02.100 I know you don't want to do it, but you've got to cut some fat.

00:21:04.540 I'm not talking about just fat here.

00:21:05.540 I'm talking about fat as in your relationship and people around you, because they're holding

00:21:08.980 you back.

00:21:09.980 Here's the next one.

00:21:10.980 When you write a business plan, here's a mistake people made.

00:21:11.980 They'll go to the smallest thinking people and say, what do you think about my business

00:21:14.540 plan?

00:21:15.540 Oh, it's impossible.

00:21:16.540 Oh, I don't like it.

00:21:17.540 Oh, I hate it.

00:21:18.540 Oh, it's great.

00:21:19.540 Oh, it's awesome.

00:21:20.540 Oh, it's amazing.

00:21:21.540 Why get the counsel of small thinkers on your business plan?

00:21:23.920 Go to somebody that's going to talk to you and is going to hold you accountable to your business

00:21:27.160 plan and critique you and say, I don't know about this.

00:21:29.160 I don't know about this.

00:21:30.160 You sure about this?

00:21:31.160 Why'd you write this?

00:21:32.160 What's this all about?

00:21:33.160 I don't understand this part.

00:21:34.720 How do you come up with this number?

00:21:35.880 How did you come up with this formula?

00:21:37.080 How did you come up with this number?

00:21:38.880 And you all of a sudden are going to sit there and be like, oh my gosh, this is uncomfortable.

00:21:41.800 I don't want to be able to talk to somebody that's going to ask me how to come up with

00:21:44.720 the number on how I'm going to make a million dollars in 2021.

00:21:46.720 Yes.

00:21:47.720 How'd you come up with the math?

00:21:48.720 Well, I just thought it was kind of a number because if I double it twice and if I ... You guys are going

00:21:53.400 to be like, are you writing a real business plan or a wish list?

00:21:55.920 I'm writing a business plan.

00:21:56.920 This is not a business plan.

00:21:57.920 You're wishing for this to happen.

00:21:58.920 It ain't going to happen.

00:21:59.920 You've got to go back to realizing what's going to happen with your business plan.

00:22:03.500 Not something like this.

00:22:04.500 So don't share your business plan with small thinkers.

00:22:07.040 Go sit down with somebody that's going to be tough with you, honest with you, gentle with

00:22:10.920 you, respectful with you, but is willing to challenge you.

00:22:14.380 And you'll be able to find leaks in your business plan that others will not tell.

00:22:18.300 There's going to be a lot.

00:22:19.300 Your mom or dad or brother and sister, some of them are going to be like, oh my gosh, it's so awesome.

00:22:22.960 You don't need that.

00:22:23.960 Somebody that knows what they're talking about that's going to give you direct counsel.

00:22:25.960 All right.

00:22:26.960 So when it comes down to business planning, a lot of times people spend way too much time

00:22:29.460 thinking about their competitors.

00:22:30.960 Okay?

00:22:31.960 Competitors.

00:22:32.960 Constantly competition.

00:22:33.960 For me, I've got to tell you, you know, if you work with me in the insurance company,

00:22:39.060 and you ask the people that work directly with me, how often does Pat measure and talk

00:22:44.340 about other competitors, other companies?

00:22:46.840 And they'll tell you.

00:22:47.840 I'd be more than happy for you to ask them.

00:22:49.840 And they'll tell you.

00:22:50.840 Pat never talks about competitors.

00:22:51.840 He doesn't bring them up and say, well, this is what they're doing.

00:22:55.680 This is what they're doing.

00:22:56.680 This is what they're doing.

00:22:57.680 I don't sit there and say, we've got to go beat them.

00:22:59.680 We've got to.

00:23:00.680 No.

00:23:01.680 I know what people are doing because I know the market.

00:23:02.680 I'm not telling you I don't look at the market.

00:23:03.680 Of course I know what's going on with the market because I have to study the market.

00:23:06.300 I'm responsible as a CEO and a founder to be thinking about that.

00:23:09.920 But I look at things that we need to be improving.

00:23:14.860 When I was small and I was looking at one of the competitors, I'm going to look at that

00:23:17.920 as one of the mistakes people make.

00:23:19.540 This is two in one because sometimes you compare yourself to a person that's got 20 years experience

00:23:23.680 on you.

00:23:24.820 That's not a good thing to do because you're going to get discouraged.

00:23:27.640 There's no way I can beat him.

00:23:28.640 He's 20 years ahead of you.

00:23:30.040 She's 15 years ahead of you.

00:23:31.160 Right?

00:23:32.160 That's a mistake people make.

00:23:33.160 But you ought to be inspired by your competition where they are.

00:23:35.660 Because if you're willing to do the work and improve, that could be you one day.

00:23:38.980 But sometimes people spend way too much time on the outside of what everybody else is doing,

00:23:43.640 and way too little time on what you need to be doing, what you need to improve, and not

00:23:47.480 everybody else.

00:23:48.840 They don't make or break you.

00:23:50.360 Yes, they wake up every morning hoping to put you out of business.

00:23:53.660 Don't think I'm telling you they're sweethearts, and they're nice people, and they love you,

00:23:56.800 and they want all your dreams to become a reality.

00:23:59.040 They want your dreams to become a reality as long as you take no market share away from

00:24:02.620 them.

00:24:03.620 Go take it from other people.

00:24:04.620 They're okay with that, but as long as you're in their industry, they don't want you to grow

00:24:07.980 as fast as you're growing.

00:24:09.160 They'll say all the nice things to you in your face, but behind closed doors they're 0.99

00:24:11.660 saying, I'd love to whoop his ass and put him out of business. 1.00

00:24:14.280 That's normal. 0.99

00:24:15.280 The way you beat that and defeat that is you focus on, we've got to leak here.

00:24:19.420 We've got to improve here.

00:24:20.420 We've got to get better here.

00:24:21.420 The more you stay in that mindset, eventually things will work itself out.

00:24:25.000 Because odds are the people you're competing with right now are not big enough anyways.

00:24:27.600 You really got to get used to competing with some of the bigger dogs.

00:24:30.140 You're not there yet.

00:24:31.140 All right, so the next one is your calendar.

00:24:33.120 You don't do a calendar.

00:24:34.120 People just do business planning and they don't do a calendar.

00:24:35.800 They don't know what's going on January, versus take out a calendar and kind of see what's

00:24:38.980 going on January.

00:24:39.980 What events do I have in January?

00:24:40.980 What travel time do I have with the family?

00:24:42.920 What am I doing?

00:24:43.920 Where's the kid's birthday?

00:24:44.920 Everything, write it down, Christmas, Thanksgiving, what do you celebrate?

00:24:48.400 And then conventions, conferences, I'm going to go to this, I'm going to go to that election.

00:24:52.220 Whatever that's going on, have all of that written out in your calendar.

00:24:55.560 When does the closeout, if you have a closeout, your closeout's on Thursday.

00:24:59.320 What date does it fall on?

00:25:00.740 What date does 31st fall on?

00:25:02.460 Does it fall on Sundays, Saturdays?

00:25:04.140 What day is a good day for you to be closeout?

00:25:05.860 I look at all of those dates together.

00:25:07.820 Month, week, quarter, year, and then I start coming back and saying, well, I'm going to

00:25:12.900 do this in this quarter.

00:25:13.900 I'm going to do this in this month.

00:25:14.900 I'm going to do this in this month.

00:25:15.900 I'm going to do this in this week.

00:25:17.500 Every one of those things is part of you strategizing by writing out your calendar while

00:25:22.120 you're doing your entire business plan.

00:25:24.320 As weird as it sounds, very few people look at their calendar when they're doing their business

00:25:28.320 planning.

00:25:29.320 It's a big mistake people make.

00:25:30.320 The next one's probably in my top five list every year, it's who I need to recruit.

00:25:33.500 I know a lot of people don't think about this.

00:25:35.000 For me, it's all about recruiting.

00:25:36.320 Right now I've got a long list of people I'm recruiting.

00:25:38.740 Low level, mid level, C-suite executives, new chairman of the board, new investors.

00:25:44.560 I'm recruiting so many people right now, a circle of people I need to be around, different

00:25:48.640 types of people I'm trying to get into, different communities I'm trying to get into.

00:25:52.500 And it's all about recruiting.

00:25:53.560 You're trying to recruit friends.

00:25:54.760 You're trying to recruit an assistant.

00:25:55.960 You're trying to recruit advisors, mentors, everything is about recruiting.

00:26:00.580 So you've got to sit there and think about who you want to recruit.

00:26:02.920 I wanted to recruit a wife many years ago. 0.95

00:26:04.720 You know, you're trying to recruit a girlfriend, a real steady girlfriend.

00:26:07.340 That's also part of recruiting.

00:26:09.260 Last time we were having dinner at the house on Thanksgiving, and Tikran, who's pretty much 0.97

00:26:12.740 family to us, him and his wife, Maral, he said something.

00:26:15.560 He says in Armenian, they say something.

00:26:17.060 They say you don't have a choice on family.

00:26:19.820 You're born into a family.

00:26:20.820 It's not by choice.

00:26:22.000 You don't choose your mom and dad.

00:26:23.940 You don't choose your brother and sister.

00:26:25.600 You don't choose your cousins.

00:26:27.100 You're just in that family.

00:26:28.900 He says, but when it comes down to friends, you get to choose.

00:26:31.540 And many of the friends you end up choosing become family.

00:26:34.100 They end up becoming family to you.

00:26:36.260 You also get to choose your friends.

00:26:38.060 You get to choose who to recruit at this next phase of your life.

00:26:41.800 And this, by far, is one of the top five most important things you've got to do going

00:26:46.280 into a new year.

00:26:47.600 And very few people think about who they want to recruit going into a new year.

00:26:51.500 Every year needs a theme.

00:26:52.500 What do I mean by every year needs a theme?

00:26:54.260 Every year needs a theme.

00:26:55.260 Every single year needs a theme.

00:26:56.660 You know, a movie has a name, right?

00:26:58.620 Ramble, Rocky, Gone with the Wind, Schindler's List.

00:27:03.420 Every movie has a name.

00:27:05.260 They don't say, here, go watch it.

00:27:06.620 It's a good movie.

00:27:07.620 Go watch it.

00:27:08.620 Every year needs a new theme.

00:27:09.620 You know, the year of redemption, the year of recovery, the year of the comeback, the year

00:27:15.300 of whatever, the year of creating wealth, the year of creating leaders, the year of being

00:27:19.160 a leader, whatever it is, every year needs a theme.

00:27:22.600 When you have a theme, you're emotionally connected to that year.

00:27:25.820 For you, you've got to have a theme.

00:27:27.440 I've had a year of something, something, since 2003.

00:27:31.760 Every year.

00:27:32.760 The year of something.

00:27:34.040 And that's got to be something for you to be thinking about when it comes down to your

00:27:36.920 theme.

00:27:37.920 You're still sitting around doing your thinking, and you're coming up with all the data, everything

00:27:41.880 that you're doing.

00:27:43.480 Words will stick out.

00:27:44.480 Boom.

00:27:45.480 Boom.

00:27:46.480 That's how people come up with titles to books, right?

00:27:47.480 Like, Your Next Five Moves.

00:27:48.480 It originally was Solve for X, then Solve for Y, then it was, you know, all these other,

00:27:54.840 Your Next Fifteen Moves, then Your Next Five Moves.

00:27:56.880 Everything's coming together.

00:27:57.880 Theme.

00:27:58.880 You've got to come up with a theme for next year, and it gets you so excited if it has a

00:28:02.760 lot of meaning to it.

00:28:03.760 And especially if you're excited.

00:28:05.420 If you're married, your husband and wife are excited, and then your team gets excited,

00:28:08.660 you're on top of the world.

00:28:09.820 So you know how we talked about earlier, the life plan.

00:28:11.700 We talked about personal, financial, health, all this stuff.

00:28:15.080 In every area, write down your next five, 10, 15 moves.

00:28:17.520 Every area.

00:28:18.520 Come up with your next five, 10, 15 moves.

00:28:20.040 Health.

00:28:21.040 I want to get to 220 pounds.

00:28:22.040 I'm 260 right now.

00:28:23.040 What's your next five moves to get there?

00:28:25.040 Marriage.

00:28:26.040 Man, I'm single.

00:28:27.040 I don't have a girlfriend.

00:28:28.040 I've been on enough in a relationship for the last six years.

00:28:29.040 I'm sick of it.

00:28:30.040 I'm 29.

00:28:31.040 I'd like to find a real good girl.

00:28:32.040 Great.

00:28:33.040 What are your next five, 10 moves?

00:28:34.040 I don't know, number one, maybe you need to get your stuff in the right place, spiritually.

00:28:38.000 You've got to get clear on who you're looking for, number two.

00:28:40.540 Number three, when you get clear on who you're looking for, maybe you've got to get some finances

00:28:44.140 in order.

00:28:45.140 Maybe you've got to go in the right place to meet the right girls. 0.97

00:28:46.480 The places you're going to are the wrong places.

00:28:48.860 I've got to find a better place.

00:28:49.860 Then you've got to tell everybody what you're looking for.

00:28:51.580 Maybe you're going to come up with your moves, right?

00:28:53.600 But in every area of your life, come up with your next five, 10, 15 moves.

00:28:57.100 I guarantee you, 99% of you watching this will not do it.

00:29:02.880 Only 1% of you will.

00:29:04.380 And fortunately, for the 1%, the world tends to give you what you want, especially to those 1.00

00:29:10.020 who know clearly what they want.

00:29:12.060 I hope that's you.

00:29:13.100 This is a tough one.

00:29:14.100 And I'm also hesitant about not sharing this with you.

00:29:16.240 But I kind of have to share this with you, because I don't know any other way but to

00:29:19.960 kind of tell you what's on my mind.

00:29:22.260 And that is, sometimes you've got to cut the wrong person out of your life, especially the

00:29:26.680 last appointment that you have.

00:29:28.000 This could be a boyfriend, girlfriend.

00:29:29.240 I hope you're not married, because I do not support any of this stuff when it comes down

00:29:32.340 to marriage and all that stuff.

00:29:33.560 But if you're dating the wrong girl, the wrong boyfriend, and you maybe even engage, and it's

00:29:38.520 just not going the right way, maybe it's time.

00:29:41.520 You've been in it for a year, two years, three years.

00:29:43.120 You have a vision this big.

00:29:44.480 He or she has a vision this big.

00:29:46.320 You're clashing.

00:29:47.320 You have to make your vision this big for this relationship to work, and she or he is not

00:29:50.200 willing to go like this for you.

00:29:51.820 Just so you know, it's not going to work out.

00:29:52.820 I remember one time I'm talking to a pastor of mine, and we went to Claim Jumpers. 0.92

00:29:56.860 This is with a guy named Pastor Dudley.

00:29:59.800 And I was in a relationship, and I was telling him, I said, you know, here's what's going

00:30:02.220 on with this.

00:30:03.220 He said, look, let me just tell you this here.

00:30:04.720 Whatever you don't like about the person you're with right now is going to get worse.

00:30:08.120 It's going to get bigger, if you don't like it.

00:30:10.920 Can you live with that?

00:30:11.920 I said, no way in the world.

00:30:12.920 He said, it's not going to get better.

00:30:13.920 Just so you know that.

00:30:14.920 Boom.

00:30:15.920 That was the end of that relationship.

00:30:16.920 It was very easy.

00:30:17.920 And it was so hard to do.

00:30:20.260 So hard to do.

00:30:21.940 Because there was love, there was fun, there was all of that.

00:30:25.360 But both of us knew, I wanted to live this life, she wanted to live this life.

00:30:30.540 One of the hardest things to do, one of the best things we ever did.

00:30:34.060 She's happy.

00:30:35.060 I'm happy.

00:30:36.060 Yeah, it's not an easy one to say, but your last appointment is holding you back.

00:30:42.000 Not all of you.

00:30:43.000 Some of you.

00:30:44.000 You've got to kind of move on.

00:30:45.000 So this next part is only for those of you guys that have people that report to you.

00:30:48.000 If you have people that report to you, you've got an additional step.

00:30:50.960 And here's what it is.

00:30:51.960 Say you've got your preliminary business plan that you write.

00:30:53.680 A business plan is not just one day.

00:30:54.680 You write it, you write it, you put time into it, and then two weeks later, you're like,

00:30:58.000 okay, it's solid.

00:30:59.000 I'm good.

00:31:00.000 This is what I'm going to the bank with.

00:31:01.000 Right?

00:31:02.000 Then during that time, you're doing business plan with your key direct reports, or your key leaders.

00:31:05.000 And you do business plan with them and say, okay, let me see where this guy is.

00:31:08.000 Oh, he's not in a good place.

00:31:09.000 Oh, she's definitely in a bad place. 0.83

00:31:10.000 They're having a bad relationship.

00:31:11.000 She's not good.

00:31:12.000 Okay, I don't know what's going to happen over here.

00:31:13.000 Maybe I need to hire somebody else to help her out at the same time because she's not 0.99

00:31:16.000 in a good season.

00:31:17.000 Then you're doing the business plan.

00:31:19.000 Then one of the people you sit down with, you're like, oh, this guy's really trying to

00:31:24.000 accelerate his life in this next year.

00:31:27.000 Where is this guy going?

00:31:29.000 This changes the game for your company.

00:31:31.000 Remember, a company becomes a great company based on the right people they hire and identify

00:31:36.000 and build.

00:31:37.000 Then all of a sudden, you sit there and say, this guy can take the company to the next level.

00:31:41.000 The business plan changes and adjusts.

00:31:43.000 It could even go higher.

00:31:44.000 It could go lower.

00:31:45.000 Or you need to hire the better people, you know, fire some of the people.

00:31:49.000 But you've got to do your business planning to get a pulse of where your people are at,

00:31:52.000 way before New Year comes around.

00:31:54.000 So if you've got direct reports, you need to go do business planning with all your direct reports.

00:31:58.000 To those of you that have direct reports, did you kind of skim through that very quickly?

00:32:02.000 Did you kind of write it down like, okay, go by?

00:32:04.000 Just so you know, you've got to schedule time and go through your direct reports and do their

00:32:07.000 business plan.

00:32:08.000 Very, very big.

00:32:09.000 I promise you, most will not do it.

00:32:11.000 This is the last part of the business plan, the mistake people make.

00:32:15.000 You ready?

00:32:16.000 Here's the last mistake.

00:32:17.000 The mistake is, they come up with their numbers.

00:32:19.000 They come up with their goals.

00:32:21.000 They come up with their commitments.

00:32:22.000 And you know what they do?

00:32:24.000 They keep it a secret.

00:32:25.000 And when you keep it a secret, what's the level of accountability?

00:32:28.000 Nothing.

00:32:29.000 You are not held accountable.

00:32:30.000 Pressure is less.

00:32:31.000 It's okay if you don't hit it.

00:32:33.000 You don't feel like a disappointment if you don't hit it.

00:32:36.000 So let's keep it a secret.

00:32:37.000 When you come out with a business plan, tell the world that put some pressure onto you.

00:32:41.000 What does that do?

00:32:42.000 You have to take it more seriously.

00:32:44.000 And in a team, it's great to share pressure.

00:32:47.000 It's bad if it's only on you.

00:32:48.000 If you keep it a secret to yourself, you ain't sharing that pressure with anybody.

00:32:52.000 But if you share it and say, guys, this is what we want to do this year.

00:32:54.000 Who's in?

00:32:55.000 Who thinks we can do this?

00:32:56.000 What part of it can you do?

00:32:57.000 What part of it can you do?

00:32:58.000 Can I count on you on this?

00:32:59.000 Can I count on you on this?

00:33:00.000 Now, we're all sharing the pressure.

00:33:02.000 And you've declared your intention.

00:33:04.000 Big mistake.

00:33:05.000 Most people spend hours and days writing their business plan.

00:33:09.000 And they don't share it with anybody.

00:33:11.000 You know what happens?

00:33:12.000 It creates this much pressure for them and others.

00:33:14.000 And that is why I said at the beginning, if you don't look at your business plan after

00:33:18.000 the month of February, it was not a business plan.

00:33:21.000 It was a wish list.

00:33:22.000 Those are the 20 mistakes most people make when it comes down to doing business planning.

00:33:26.000 So I promised you a PDF, and I promised you some names that I'd give you to be looking

00:33:30.000 out for the following year.

00:33:31.000 Let me give you some of the names here.

00:33:32.000 These are not all of them.

00:33:33.000 I'll just give you some of them that I have here.

00:33:35.000 And you can do what you want to do with them.

00:33:37.000 Let me go through them.

00:33:38.000 Let me go through them, is Trump Jr.

00:33:40.000 I'd say watch Trump Jr. very, very closely.

00:33:43.000 I think sometimes when a father gets hit, let's say Trump loses and he concedes.

00:33:49.000 I don't know if he's going to concede or not.

00:33:51.000 And you have a son with that big of a personality, with a chip on his shoulder.

00:33:55.000 He's going to want to do something.

00:33:57.000 I don't know what it's going to be.

00:33:58.000 I have a feeling this is going to be a very vocal season in 2021 with Trump Jr.

00:34:03.000 And he's not going to be Biden's favorite person in 2021.

00:34:06.000 I may be wrong, but I think that's what's going to be one of the names.

00:34:09.000 Next is Xi.

00:34:10.000 China, watch them very closely. 0.98

00:34:11.000 They're probably going to be happy because a lot of those tariffs are going to change.

00:34:14.000 You're going to hear a lot more conversations with China, in my opinion.

00:34:17.000 Obviously Biden, Kamala Harris, depending on what's going to happen.

00:34:19.000 Is he going to finish his term or not?

00:34:21.000 Are we all of a sudden going to see?

00:34:22.500 Because when Biden won, if you notice, Kamala didn't give any acceptance speeches or nothing.

00:34:27.500 She was all the way on the side. 0.99

00:34:28.500 Biden didn't even say Kamala didn't want to say anything.

00:34:30.500 She was completely on the other side.

00:34:32.000 Trump, when he wanted to say, hey, Pence, you want to say something, he said a couple words.

00:34:35.740 So this may be one of those situations.

00:34:37.740 If all of a sudden you see more Kamala on TV than Biden, it may be a sign that, hey, get

00:34:42.680 used to all of a sudden Kamala being the president.

00:34:46.160 Because he's going to be 82.

00:34:47.060 So watch that part very closely.

00:34:49.240 I think AOC is going to push a lot.

00:34:50.560 I think AOC and Democrats are going to have a lot of wars.

00:34:53.540 And there's going to be a lot of division between AOC and the Dems because Biden is not

00:34:58.540 showing anybody on the cabinet side that he's choosing.

00:35:01.900 He didn't choose Elizabeth Warren or Bernie Sanders or AOC.

00:35:05.320 Maybe his message is, I'm not going all the way to the socialist side.

00:35:07.460 I'm glad you guys helped us to get elected.

00:35:09.800 But I'm not putting any of you guys inside.

00:35:11.520 So they're going to be upset.

00:35:13.020 They're going to be like, wait a minute, we helped elect you.

00:35:14.740 You don't want to support us.

00:35:15.740 So there's going to be some kind of a division.

00:35:17.020 I think AOC is going to be a big part of it.

00:35:19.000 Watch Michael Osterham.

00:35:20.960 He will be more influential, as influential as potentially Fauci.

00:35:24.500 I think he's going to have some choices on what we're going to be doing with his job.

00:35:27.900 I think The Rock may make a move if he's ever had any kind of plans of running for office,

00:35:33.560 which I think he may have.

00:35:35.240 You may see some kind of involvement with him more this year to kind of start showing signs

00:35:40.120 of it.

00:35:41.120 I don't know.

00:35:42.120 He may do one of those interviews that The Rock did with Oprah Winfrey, where Oprah Winfrey

00:35:45.320 said, hey, do you have any plans of running for office one day?

00:35:48.320 He may do one of those with Rogan.

00:35:50.320 He may do one of those with Ellen.

00:35:51.740 He may do one of those.

00:35:52.740 So just kind of keep that part of him.

00:35:54.240 When it happened, I'm kind of letting you know he may one day be the President of the

00:35:57.500 United States.

00:35:58.500 John Roberts is another one to watch.

00:36:01.360 He may be very, very important because he may be Republican, but he votes against Republicans.

00:36:06.180 A lot of the Democratic Supreme Court justices, they always vote Democrat, pretty much 99%

00:36:11.820 of the time.

00:36:12.820 But John Roberts doesn't.

00:36:14.240 He goes left as well sometimes.

00:36:16.400 And so you're going to have to watch him because if they decided to pack the court and some of

00:36:19.580 the stuff that they do, he may have some involvement in that.

00:36:22.080 I'll be watching Powell closely because of interest rates.

00:36:25.780 Supreme Court justice is going to be very, very important this time around 2021 to watch.

00:36:30.340 And I'm going to put LeBron in there because if LeBron has any plans, this is where the

00:36:34.540 opening of BLM involvement, some of that stuff, his new Spring Hill media, I don't know.

00:36:40.120 He may somehow get in the Biden administration and do something.

00:36:44.700 It may not be this time or it may be in the next three years, but he may be somebody that's

00:36:48.360 going to want to get involved in those areas.

00:36:50.400 So having said that, if you want this whole thing in PDF today, what word do we want to

00:36:55.040 use?

00:36:56.040 Do you want to use just 2021?

00:36:57.660 Text 2021 to 310-340-1132.

00:37:01.160 Again, 310-340-1132.

00:37:04.640 The number, 2021.

00:37:07.140 And we will send you back the business plan, all of it.

00:37:09.640 The one page business plan.

00:37:11.260 The other one I told you about that I created last year and the 20 mistakes people make for

00:37:14.980 you to have as you're preparing for your business plan.

00:37:18.100 And if you haven't watched either of those videos, the one page business plan, or strategies

00:37:22.900 going into 2020, I highly recommend you click on either one of these things to watch.

00:37:27.180 And if you're not in the states where you can't get texts, go on the link below, subscribe

00:37:30.540 to our newsletter, and we will email you all the notes of the business plan.

00:37:33.740 Take care everybody.

00:37:34.740 Bye bye.

Valuetainment - December 01, 2020

How to Write a Business Plan 2021 & Top 20 Mistakes to Avoid

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