How to Write a Business Plan 2021 & Top 20 Mistakes to Avoid
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Summary
Most people write their business plan for the new year in the month of December. However, if you no longer look at that business plan after February, you stop looking at it. You simply wrote a wish list. Today I'm going to talk to you about the 20 mistakes people make when it comes down to writing their business plans. And I'll give you a PDF on how you can write your business plans for 2021.
Transcript
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So most people write their business plan for the following year, in the month of December.
00:00:03.240
However, if you no longer look at that business plan after February, you stop looking at it,
00:00:12.400
Today I'm going to talk to you about the 20 mistakes people make when it comes down to
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And I'm going to give you a PDF on exactly how you can write your business plan for 2021.
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So look, there's three different types of people when it comes down to business planning.
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There are the wingers, the thinkers, the doers.
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The wingers, they just wing everything they do.
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They're not really going to put a lot of time into business planning.
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And everything they do in their lives is kind of like wishful thinking.
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This is why I said at the beginning, most people don't look at their business plan after February
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Then you have the thinkers, you have the doers.
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Thinker are those that actually do the timing and look at it.
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And then doers are the ones that execute what they thought about to get their business plans
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It used to be just regular stuff I would write on a piece of paper hoping to be a great year.
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And then I wouldn't hit 80% of the goals and I got better and better and better.
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2016, I shared with many of you the one page business plan.
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If you haven't downloaded it yet, I'll give it to you at the end in a PDF.
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And one of the things I talk about on the business plan is the fact that you can't just look
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You have to look at it from your personal standpoint, your financial, your health, your spiritual.
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If you have an aching toothache, you got something going on with your mouth, with your teeth that's
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bothering you and you're sitting down at appointments and you're annoyed, you're probably not going
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to do a good job that you're, because there's a pain.
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If you're heavier, you gain 50 pounds, it's going to affect your business.
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If your marriage isn't good, relationships aren't good, mom, dad, brothers, sisters,
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you got issues that are bothering you, spiritual, all of that come together.
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So I challenge folks to be looking at their business plan as a life plan.
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Matter of fact, when you get involved with some of these higher end CEO groups, you pay
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15, $20,000 per year, you know what are the things all the CEOs talk to each other about?
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They go up on the board and they write down, in my business life, I'm a 10 right now.
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I'd like to talk to you guys about my personal life or my marriage.
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My wife told me last week she wants to leave me.
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And we spend one hour talking about divorce amongst 12 other CEOs.
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Because those who build a big business realize your business plan has a lot to do with your
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Last year, I gave to you how I think going into a new year.
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And I shared with you a few different things, which I'll put the link forward as well for
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We talked about, in 2019, I said, how to prepare for 2020 with strategies.
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I said, number one, first to look at 2019, recap what you went through, study your trends,
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Then I said, looking at potential 2020 threats.
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This tells you I've never been through it, so I didn't put pandemic.
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But I said, industry, politics, economy, regulation, family, health, personal, anticipate expected
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Third, I wrote, after having looked at your threats, you should be looking at things to
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They could include the following, new hires, new products, new comp plan, all that, the
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Then I said, after having looked at threats and business opportunities, it is important
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to shift to looking at numbers, month to month, quarter to quarter.
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Then I said, next would be a list of topics to follow closely in 2020.
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And the topics are trade war, 5G, Brexit, election, US, Iran, Epstein.
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This video was shot and was live, November 12th, I believe, 2019 is when it went live.
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Here's what I said in the video last year on what people to follow in the year of 2020.
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Look at the list of nine names I gave in the video exactly a year ago.
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So you notice the names, Trump, obviously Trump, there was a lot of things in 2020 that
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Warren, Biden, Biden, President-elect, Hillary, Kushner, Kushner, UAE, Israel, Bezos, I mean,
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Dorsey, controlled the election with the New York Post, because I knew how much control he
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You had to watch him and Zuck, what they did to control the election, the influence
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Back then I talked about calendar, I went through the whole thing with calendar.
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So everything I said about the video last year still applies for this year.
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All of it, I said last year, applies for this year.
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But I've got a new list of names for people to follow this year, and I've got 20 mistakes
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At the end of the video, I'll give you my new list of names to follow for 2021.
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But here's some of the mistakes people make when it comes into business planning.
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Number one, there is no quiet time, meaning they don't have a quiet time where they turn
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off the kids, the wife, the husband, the family, friends, the phone, everything.
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And you go into a cave, and you sit there by yourself, and you start thinking.
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You look at everything that happened in the prior year, and you think.
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This is an all day event for you, on a Saturday or on a Sunday, away from everybody.
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It's not one of those things where you go wing.
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And preferably, lots of papers, lots of data, lots of numbers, lots of everything.
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2003 was the first year I started tracking every single thing with my finances.
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November 18th is when I started tracking everything.
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And the reason why I started tracking it on the 18th was my credit score was 484, 495,
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And if you watch the video, The Life of an Entrepreneur in 90 Seconds, you see a credit
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That's my credit report and credit score from 2004.
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It's the original credit report score that I got in 2004.
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So every 18th, I had my checking account, my saving account, my investment, my stocks,
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my mutual funds, my artifacts, my collectibles, my cards.
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Everything that I had, and my credit score at the bottom, I tracked all of it.
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I went from 484 to 495, 499 to 820, 822, 798, and the rest is history.
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So the second mistake people make is they don't have their data around them.
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You got to have, like for me, everything to me is now about data.
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Because if I can't look at the history of the numbers that I've done, how can I predict
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If I don't look back, how can I predict where we're going to be going?
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If I can't look back and see what things happened last year, how can I say, in the month of January
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we're going to do this, in the month of February we're going to do this, in the month of March
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Go together and start thinking about what's going to happen.
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Number three, is sitting there, the mistake a lot of people make with their business plan
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is they overestimate what they're going to do that year.
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And I think Gates was the one that said, many people overestimate what they can do in one
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year and underestimate what they can do in ten years.
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Most people overestimate what they can do in one year and underestimate what they can do
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What does this mean to most people overestimating?
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They'll sit there and they'll say, this year I'm going to make a million dollars and the
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It's good you're being optimistic, don't get me wrong, it's good you're excited about it,
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And what kind of momentum are you going into a new year to say, I'm going to make a million
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To go from $52 million, that's going from $4,000 a month income to $83,000 a year income.
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So what happens is the more you overestimate your goals, you eventually stop taking business
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Because they're sitting there and saying, well I think, I'd like to be here, and what
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If I did $100,000, I think if we push I can get to $500,000 because we have a lot of momentum
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I know for a fact we can get to a number like this.
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So if you don't look at the data, if you don't have quiet time, if you don't look at your data,
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if you don't look at your numbers and realistically make some numbers, I'm not talking about not
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being positive, but Tesla's been around for a while.
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Yes, Musk made $90 billion this year in six months or seven months.
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But how long ago was it when everybody's saying, Tesla's going out of business, Tesla's going
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out of business, Tesla's going out of business.
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Amazon may be worth what it's worth today, $2 trillion, whatever the number may be.
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But do you remember how many times on the calls he would do, and investors would say, where
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Everybody else is paying dividends, but you're not paying dividends.
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And Bezos would say, on his earnings call, I've told you, if you want dividends, I'm
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But if you want to believe me long term, 10, 20 years from now, I promise you I'm going
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The first group of people that he gave 20% to and they gave him a million dollars, you
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You think the people that were patient are happy they were patient?
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The ones that were not patient, there's some were telling a story to their kids and grandkids.
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Honey, your grandpa should be worth a billion dollars today, but he's not.
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So, quiet time, data, underestimate, overestimate, don't make that mistake.
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Actually based on the data, be able to put a better number on what you can do the following
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Number four is not knowing what numbers to measure.
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Look, there's a lot of different data that you're going to have.
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I mean, I have hundreds of thousands of data points that I can look at, with what we sell.
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But there is the most important data to measure.
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This is why John Doerr wrote a book, Measure What Matters, and when Steve Jobs died, everybody
00:10:00.920
went to John Doerr's house to reflect on the life of Steve Jobs.
00:10:05.100
And John Doerr in his book, Measure What Matters, talks about OKRs.
00:10:08.280
And the whole idea about OKRs is, what is the most important data that you've got to measure?
00:10:14.780
When you're doing business planning, you're sitting around saying, well, what do I do?
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The movie Moneyball, the guy eventually figures out the most important data in baseball.
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The biggest mistake people make going into a new year is, if you don't know the most important
00:10:32.540
data point that you need to grow your business, how are you even going to make any
00:10:36.720
kind of proper guesstimation of what you're going to do?
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You don't, because you don't yet know the most important data to measure.
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So you've got to sit there with your quiet time and say, what is really the most important
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You've got to sit there knowing exactly what is the most important measures to matter.
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What is the most important number for you to measure?
00:11:14.240
Because you can actually now predict better on what you're going to do in the future.
00:11:19.680
And let me tell you why research is a very, very high-paid skill for you to have, and very
00:11:25.540
If I wouldn't have done research the day everybody shut down, NHL, NBA, all these others, I would
00:11:31.920
I came back and I researched, and I looked at it, and I said, okay, let's see what the
00:11:36.460
And I looked at SARS, MERS, Ebola, AIDS, every one of them, and I'm like, okay, the market
00:11:40.180
recovers within six to 12 months, 90% of the time.
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I shared that level of common data with my peers and the people I work with.
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I said, okay, Pat, this does kind of make sense.
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Well, listen, guys, there's a 90% chance this is going to go away.
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It goes down to 18,200, I'm staying calm, 18,500, I'm staying calm.
00:12:06.080
But my level of calmness came because I did my own research.
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You when you want to do your business plan for the following year, you got to do your
00:12:18.040
You go do research on some of the areas you need to be careful with for 2021.
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So you know how to make that proper audible and maneuver and not be affected like the
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rest of the people will be affected by, just because you decided to do some research and
00:12:32.040
All right, so the next mistake a lot of people make going to New Year is the following.
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They go into a New Year with the same exact skill sets they've had, thinking it's plenty
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Meaning, if you didn't know how to use Zoom in 2019, well, you got screwed if you didn't
00:12:46.620
Because you had to learn how to use that skill set, right?
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There are a certain set of skill sets that you've got to learn how to use in 2021 that
00:13:04.640
You don't know the different measures that people put and say, well, here's how we're going
00:13:14.380
You can go buy the books from other people that have done it, and you can improve yourself in those skill sets.
00:13:18.620
So when going into a new year, as excited as people are about the numbers, you're going
00:13:23.720
to ask, who do I need to be to do 10 million this year?
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Go order every single book on those topics with 500 plus reviews on Amazon.
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Take courses, whatever you can, just to get better at those few different skills.
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Because if you don't, 2019, 2020, 2021, 2022, everything's going to be the same.
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Because until you decide to add some new skill set for new times, a not a lot going to change.
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This next one's going to be a simple one, but it's something you've got to be thinking
00:14:07.400
He's talking about just putting your money in cash and not investing it.
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I'm talking about you having cash to be able to move.
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You having cash in case of emergency taking place.
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You having cash in case the government does another shutdown, and there's a new administration.
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Biden's going to get people, everybody wearing masks, they're going to want to get people
00:14:30.900
six weeks to not really go to work and stay home.
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Maybe that's going to be eight weeks, 10 weeks, 12 weeks.
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If you don't have cash, and the Senate is controlled by the right, the House is controlled
00:14:41.420
by the left, the stimulus is not going to be $3.5 trillion stimulus that they wanted to
00:14:46.660
They can't, because they've got to get through the Senate, depending on what happens in Georgia.
00:14:51.180
The two point whatever trillion dollar stimulus that we sent when the economy came back up,
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that was approved by both sides when that money went back out.
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This time around, if you don't have cash, you may be affected by it.
00:15:02.180
So you've got to make sure you have a big, big emphasis on 2021, of increasing the amount
00:15:08.040
of cash you have, so you can make pivots and decisions, and you're not controlled by
00:15:13.800
what a complete new regime could do in America.
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All right, so next point, here's a very important one.
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Look, none of us were expecting a pandemic in 2020.
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Everything was nice, the number 2020, Vision 2020.
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Dubai's going to do 2020 Expo, they've been planning for 10 years.
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They spent billions of dollars expecting millions of people to go to Dubai to see what this Expo
00:15:41.360
You know, 2020, wasn't 2020 Olympics, or, you know, it's an, I don't know, everybody forgot
00:15:55.940
So if you got hit hard by the pandemic, and you were shocked, and you were surprised, fine.
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But second time around, if you get hit by the same exact thing, and you were not prepared
00:16:13.760
Meaning, you have to be ready for a lot of different weird things to happen in 2021.
00:16:20.940
But you got to go out there and study, what are the biggest surprises or setbacks I can
00:16:28.260
One of them, you need to have a standard operating procedure on how to react when there's the next
00:16:33.600
With your staff, with your clients, with your employees, with your partners, with your vendors,
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with schooling, with your kids, with everything.
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Because it could most likely happen again in 2021.
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But if it happens again, you cannot get caught.
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Let me tell you why this is a subtle one, but it's a very powerful one.
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I have a lot of people that I mentor around the country, around the world.
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And one of the things I notice is people's reward-punishment program is fully out of whack.
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I see people that reward themselves, their families, their peers, their salespeople, without
00:17:10.460
I've always gone off of a reward-punishment program.
00:17:13.620
I went to New York, I said, if I cross six-figure-year income, I'm going to go to New York because
00:17:19.340
I want to watch the ball drop and I want to be there on New Year's Eve.
00:17:23.840
I said, if I have $100,000, I'm going to go to Guatemala with a friend of mine and I'm
00:17:26.300
going to go give away Bibles and all this other stuff.
00:17:34.960
From December 26th, the day after Christmas, to December 30th.
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Then I said, if I have a quarter million dollars in savings, I'm going to go buy myself a Harley
00:17:55.400
A friend of mine, God bless his soul, is no longer with us anymore.
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At 11 o'clock at night, I learned how to ride a motorcycle.
00:18:04.720
Five minutes afterwards, I was on the freeway going 100 miles an hour.
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But everything's been about reward and punishment.
00:18:14.760
People will come to my house, and they'll see on the wall 200 books that my son's already
00:18:22.240
And then they'll see my youngest one is at about 40 books, or 30 books right now that
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And they say, how do you get your kids to read books?
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My middle one, Dylan, is wrestling all over my head, okay?
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We love doing this stuff together, he and I, right?
00:19:08.140
She says, you know when you ever threaten your kids, and you tell them if they don't do this,
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She says, because if you don't, they won't believe you again.
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What a freaking powerful thing she said to me.
0.78
00:19:24.140
I tell my daughter, if you don't do that, that, that, I'm not going to buy you ice cream.
1.00
00:19:28.380
I have to keep it as much as I want to give her ice cream that day.
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When it comes down to your own rewards and punishment, don't reward yourself if you don't
00:19:42.920
And don't do it if the company, your team, or your family also doesn't hit it.
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With that mindset going into New Year, you will work twice as hard to hit your goals.
00:19:51.640
And when you earn them, it'll feel so good when you earn them.
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Okay, so this next one's got a lot of power behind it.
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It's about cutting the fat with some people in your life.
00:20:05.240
Go on your Instagram account, your Twitter account.
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And I'm not talking about unfollow, oh, I don't agree with them politically.
00:20:21.180
I'm talking about people in your life that are negative, that are toxic.
00:20:25.560
You've got to eliminate those people out of your life.
00:20:28.220
You've got to sit there and say, who did I talk to the most this year?
00:20:33.960
Who's the most negative people in my life that are sucking the best out of my life?
00:20:43.900
But we're not going to have a relationship together anymore like we used to.
00:20:49.540
It's the hardest thing to do, and it gets easier and easier as you age.
00:20:54.340
And by the way, the results and the reward becomes bigger and bigger as you age.
00:21:00.760
So you've got to make a list of people you've got to cut.
00:21:02.100
I know you don't want to do it, but you've got to cut some fat.
00:21:05.540
I'm talking about fat as in your relationship and people around you, because they're holding
00:21:10.980
When you write a business plan, here's a mistake people made.
00:21:11.980
They'll go to the smallest thinking people and say, what do you think about my business
00:21:21.540
Why get the counsel of small thinkers on your business plan?
00:21:23.920
Go to somebody that's going to talk to you and is going to hold you accountable to your business
00:21:27.160
plan and critique you and say, I don't know about this.
00:21:38.880
And you all of a sudden are going to sit there and be like, oh my gosh, this is uncomfortable.
00:21:41.800
I don't want to be able to talk to somebody that's going to ask me how to come up with
00:21:44.720
the number on how I'm going to make a million dollars in 2021.
00:21:48.720
Well, I just thought it was kind of a number because if I double it twice and if I ... You guys are going
00:21:53.400
to be like, are you writing a real business plan or a wish list?
00:21:59.920
You've got to go back to realizing what's going to happen with your business plan.
00:22:04.500
So don't share your business plan with small thinkers.
00:22:07.040
Go sit down with somebody that's going to be tough with you, honest with you, gentle with
00:22:10.920
you, respectful with you, but is willing to challenge you.
00:22:14.380
And you'll be able to find leaks in your business plan that others will not tell.
00:22:19.300
Your mom or dad or brother and sister, some of them are going to be like, oh my gosh, it's so awesome.
00:22:23.960
Somebody that knows what they're talking about that's going to give you direct counsel.
00:22:26.960
So when it comes down to business planning, a lot of times people spend way too much time
00:22:33.960
For me, I've got to tell you, you know, if you work with me in the insurance company,
00:22:39.060
and you ask the people that work directly with me, how often does Pat measure and talk
00:22:51.840
He doesn't bring them up and say, well, this is what they're doing.
00:22:57.680
I don't sit there and say, we've got to go beat them.
00:23:01.680
I know what people are doing because I know the market.
00:23:02.680
I'm not telling you I don't look at the market.
00:23:03.680
Of course I know what's going on with the market because I have to study the market.
00:23:06.300
I'm responsible as a CEO and a founder to be thinking about that.
00:23:09.920
But I look at things that we need to be improving.
00:23:14.860
When I was small and I was looking at one of the competitors, I'm going to look at that
00:23:19.540
This is two in one because sometimes you compare yourself to a person that's got 20 years experience
00:23:24.820
That's not a good thing to do because you're going to get discouraged.
00:23:33.160
But you ought to be inspired by your competition where they are.
00:23:35.660
Because if you're willing to do the work and improve, that could be you one day.
00:23:38.980
But sometimes people spend way too much time on the outside of what everybody else is doing,
00:23:43.640
and way too little time on what you need to be doing, what you need to improve, and not
00:23:50.360
Yes, they wake up every morning hoping to put you out of business.
00:23:53.660
Don't think I'm telling you they're sweethearts, and they're nice people, and they love you,
00:23:56.800
and they want all your dreams to become a reality.
00:23:59.040
They want your dreams to become a reality as long as you take no market share away from
00:24:04.620
They're okay with that, but as long as you're in their industry, they don't want you to grow
00:24:09.160
They'll say all the nice things to you in your face, but behind closed doors they're
00:24:11.660
saying, I'd love to whoop his ass and put him out of business.
00:24:15.280
The way you beat that and defeat that is you focus on, we've got to leak here.
00:24:21.420
The more you stay in that mindset, eventually things will work itself out.
00:24:25.000
Because odds are the people you're competing with right now are not big enough anyways.
00:24:27.600
You really got to get used to competing with some of the bigger dogs.
00:24:34.120
People just do business planning and they don't do a calendar.
00:24:35.800
They don't know what's going on January, versus take out a calendar and kind of see what's
00:24:44.920
Everything, write it down, Christmas, Thanksgiving, what do you celebrate?
00:24:48.400
And then conventions, conferences, I'm going to go to this, I'm going to go to that election.
00:24:52.220
Whatever that's going on, have all of that written out in your calendar.
00:24:55.560
When does the closeout, if you have a closeout, your closeout's on Thursday.
00:25:07.820
Month, week, quarter, year, and then I start coming back and saying, well, I'm going to
00:25:17.500
Every one of those things is part of you strategizing by writing out your calendar while
00:25:24.320
As weird as it sounds, very few people look at their calendar when they're doing their business
00:25:30.320
The next one's probably in my top five list every year, it's who I need to recruit.
00:25:36.320
Right now I've got a long list of people I'm recruiting.
00:25:38.740
Low level, mid level, C-suite executives, new chairman of the board, new investors.
00:25:44.560
I'm recruiting so many people right now, a circle of people I need to be around, different
00:25:48.640
types of people I'm trying to get into, different communities I'm trying to get into.
00:25:55.960
You're trying to recruit advisors, mentors, everything is about recruiting.
00:26:00.580
So you've got to sit there and think about who you want to recruit.
00:26:02.920
I wanted to recruit a wife many years ago.
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00:26:04.720
You know, you're trying to recruit a girlfriend, a real steady girlfriend.
00:26:09.260
Last time we were having dinner at the house on Thanksgiving, and Tikran, who's pretty much
0.97
00:26:12.740
family to us, him and his wife, Maral, he said something.
00:26:28.900
He says, but when it comes down to friends, you get to choose.
00:26:31.540
And many of the friends you end up choosing become family.
00:26:38.060
You get to choose who to recruit at this next phase of your life.
00:26:41.800
And this, by far, is one of the top five most important things you've got to do going
00:26:47.600
And very few people think about who they want to recruit going into a new year.
00:26:58.620
Ramble, Rocky, Gone with the Wind, Schindler's List.
00:27:09.620
You know, the year of redemption, the year of recovery, the year of the comeback, the year
00:27:15.300
of whatever, the year of creating wealth, the year of creating leaders, the year of being
00:27:19.160
a leader, whatever it is, every year needs a theme.
00:27:22.600
When you have a theme, you're emotionally connected to that year.
00:27:27.440
I've had a year of something, something, since 2003.
00:27:34.040
And that's got to be something for you to be thinking about when it comes down to your
00:27:37.920
You're still sitting around doing your thinking, and you're coming up with all the data, everything
00:27:46.480
That's how people come up with titles to books, right?
00:27:48.480
It originally was Solve for X, then Solve for Y, then it was, you know, all these other,
00:27:54.840
Your Next Fifteen Moves, then Your Next Five Moves.
00:27:58.880
You've got to come up with a theme for next year, and it gets you so excited if it has a
00:28:05.420
If you're married, your husband and wife are excited, and then your team gets excited,
00:28:09.820
So you know how we talked about earlier, the life plan.
00:28:11.700
We talked about personal, financial, health, all this stuff.
00:28:15.080
In every area, write down your next five, 10, 15 moves.
00:28:28.040
I've been on enough in a relationship for the last six years.
00:28:34.040
I don't know, number one, maybe you need to get your stuff in the right place, spiritually.
00:28:38.000
You've got to get clear on who you're looking for, number two.
00:28:40.540
Number three, when you get clear on who you're looking for, maybe you've got to get some finances
00:28:45.140
Maybe you've got to go in the right place to meet the right girls.
0.97
00:28:46.480
The places you're going to are the wrong places.
00:28:49.860
Then you've got to tell everybody what you're looking for.
00:28:51.580
Maybe you're going to come up with your moves, right?
00:28:53.600
But in every area of your life, come up with your next five, 10, 15 moves.
00:28:57.100
I guarantee you, 99% of you watching this will not do it.
00:29:04.380
And fortunately, for the 1%, the world tends to give you what you want, especially to those
1.00
00:29:14.100
And I'm also hesitant about not sharing this with you.
00:29:16.240
But I kind of have to share this with you, because I don't know any other way but to
00:29:22.260
And that is, sometimes you've got to cut the wrong person out of your life, especially the
00:29:29.240
I hope you're not married, because I do not support any of this stuff when it comes down
00:29:33.560
But if you're dating the wrong girl, the wrong boyfriend, and you maybe even engage, and it's
00:29:41.520
You've been in it for a year, two years, three years.
00:29:47.320
You have to make your vision this big for this relationship to work, and she or he is not
00:29:52.820
I remember one time I'm talking to a pastor of mine, and we went to Claim Jumpers.
0.92
00:29:59.800
And I was in a relationship, and I was telling him, I said, you know, here's what's going
00:30:04.720
Whatever you don't like about the person you're with right now is going to get worse.
00:30:08.120
It's going to get bigger, if you don't like it.
00:30:21.940
Because there was love, there was fun, there was all of that.
00:30:25.360
But both of us knew, I wanted to live this life, she wanted to live this life.
00:30:30.540
One of the hardest things to do, one of the best things we ever did.
00:30:36.060
Yeah, it's not an easy one to say, but your last appointment is holding you back.
00:30:45.000
So this next part is only for those of you guys that have people that report to you.
00:30:48.000
If you have people that report to you, you've got an additional step.
00:30:51.960
Say you've got your preliminary business plan that you write.
00:30:54.680
You write it, you write it, you put time into it, and then two weeks later, you're like,
00:31:02.000
Then during that time, you're doing business plan with your key direct reports, or your key leaders.
00:31:05.000
And you do business plan with them and say, okay, let me see where this guy is.
00:31:12.000
Okay, I don't know what's going to happen over here.
00:31:13.000
Maybe I need to hire somebody else to help her out at the same time because she's not
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00:31:19.000
Then one of the people you sit down with, you're like, oh, this guy's really trying to
00:31:31.000
Remember, a company becomes a great company based on the right people they hire and identify
00:31:37.000
Then all of a sudden, you sit there and say, this guy can take the company to the next level.
00:31:45.000
Or you need to hire the better people, you know, fire some of the people.
00:31:49.000
But you've got to do your business planning to get a pulse of where your people are at,
00:31:54.000
So if you've got direct reports, you need to go do business planning with all your direct reports.
00:31:58.000
To those of you that have direct reports, did you kind of skim through that very quickly?
00:32:02.000
Did you kind of write it down like, okay, go by?
00:32:04.000
Just so you know, you've got to schedule time and go through your direct reports and do their
00:32:11.000
This is the last part of the business plan, the mistake people make.
00:32:17.000
The mistake is, they come up with their numbers.
00:32:25.000
And when you keep it a secret, what's the level of accountability?
00:32:33.000
You don't feel like a disappointment if you don't hit it.
00:32:37.000
When you come out with a business plan, tell the world that put some pressure onto you.
00:32:48.000
If you keep it a secret to yourself, you ain't sharing that pressure with anybody.
00:32:52.000
But if you share it and say, guys, this is what we want to do this year.
00:33:05.000
Most people spend hours and days writing their business plan.
00:33:12.000
It creates this much pressure for them and others.
00:33:14.000
And that is why I said at the beginning, if you don't look at your business plan after
00:33:18.000
the month of February, it was not a business plan.
00:33:22.000
Those are the 20 mistakes most people make when it comes down to doing business planning.
00:33:26.000
So I promised you a PDF, and I promised you some names that I'd give you to be looking
00:33:33.000
I'll just give you some of them that I have here.
00:33:43.000
I think sometimes when a father gets hit, let's say Trump loses and he concedes.
00:33:51.000
And you have a son with that big of a personality, with a chip on his shoulder.
00:33:58.000
I have a feeling this is going to be a very vocal season in 2021 with Trump Jr.
00:34:03.000
And he's not going to be Biden's favorite person in 2021.
00:34:06.000
I may be wrong, but I think that's what's going to be one of the names.
00:34:11.000
They're probably going to be happy because a lot of those tariffs are going to change.
00:34:14.000
You're going to hear a lot more conversations with China, in my opinion.
00:34:17.000
Obviously Biden, Kamala Harris, depending on what's going to happen.
00:34:22.500
Because when Biden won, if you notice, Kamala didn't give any acceptance speeches or nothing.
00:34:28.500
Biden didn't even say Kamala didn't want to say anything.
00:34:32.000
Trump, when he wanted to say, hey, Pence, you want to say something, he said a couple words.
00:34:37.740
If all of a sudden you see more Kamala on TV than Biden, it may be a sign that, hey, get
00:34:42.680
used to all of a sudden Kamala being the president.
00:34:50.560
I think AOC and Democrats are going to have a lot of wars.
00:34:53.540
And there's going to be a lot of division between AOC and the Dems because Biden is not
00:34:58.540
showing anybody on the cabinet side that he's choosing.
00:35:01.900
He didn't choose Elizabeth Warren or Bernie Sanders or AOC.
00:35:05.320
Maybe his message is, I'm not going all the way to the socialist side.
00:35:13.020
They're going to be like, wait a minute, we helped elect you.
00:35:15.740
So there's going to be some kind of a division.
00:35:20.960
He will be more influential, as influential as potentially Fauci.
00:35:24.500
I think he's going to have some choices on what we're going to be doing with his job.
00:35:27.900
I think The Rock may make a move if he's ever had any kind of plans of running for office,
00:35:35.240
You may see some kind of involvement with him more this year to kind of start showing signs
00:35:42.120
He may do one of those interviews that The Rock did with Oprah Winfrey, where Oprah Winfrey
00:35:45.320
said, hey, do you have any plans of running for office one day?
00:35:54.240
When it happened, I'm kind of letting you know he may one day be the President of the
00:36:01.360
He may be very, very important because he may be Republican, but he votes against Republicans.
00:36:06.180
A lot of the Democratic Supreme Court justices, they always vote Democrat, pretty much 99%
00:36:16.400
And so you're going to have to watch him because if they decided to pack the court and some of
00:36:19.580
the stuff that they do, he may have some involvement in that.
00:36:22.080
I'll be watching Powell closely because of interest rates.
00:36:25.780
Supreme Court justice is going to be very, very important this time around 2021 to watch.
00:36:30.340
And I'm going to put LeBron in there because if LeBron has any plans, this is where the
00:36:34.540
opening of BLM involvement, some of that stuff, his new Spring Hill media, I don't know.
00:36:40.120
He may somehow get in the Biden administration and do something.
00:36:44.700
It may not be this time or it may be in the next three years, but he may be somebody that's
00:36:50.400
So having said that, if you want this whole thing in PDF today, what word do we want to
00:37:07.140
And we will send you back the business plan, all of it.
00:37:11.260
The other one I told you about that I created last year and the 20 mistakes people make for
00:37:14.980
you to have as you're preparing for your business plan.
00:37:18.100
And if you haven't watched either of those videos, the one page business plan, or strategies
00:37:22.900
going into 2020, I highly recommend you click on either one of these things to watch.
00:37:27.180
And if you're not in the states where you can't get texts, go on the link below, subscribe
00:37:30.540
to our newsletter, and we will email you all the notes of the business plan.