Valuetainment - May 27, 2026


＂I Am Borderline Delusional＂ - How Rick Ross HUSTLED Jay-Z In A Million Dollar Bidding War

Topics
Every Damn Hustlin' bidding war
Hosted by
Patrick Bet-David
Mentioned
Tommy Mottola L.A. Reid Dennis Prager Jay-Z Shaquille Stewart Shakir Stewart Young Jeezy Tom Wally Ted Lucas Def Jam Toscanero Cohen Diddy
＂They Don't Understand You, William＂ - Rick Ross Was Written Off Until His Mom Did THIS ＂You BETTER Lower Rates＂ - Trump Welcomes Warsh With Subtle Fed Warning

Episode Stats


Length

11 minutes

Words per minute

171.45

Word count

2,025

Sentence count

194

Harmful content

Misogyny

3

sentences flagged

Toxicity

39

sentences flagged

Hate speech

6

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

After Every Damn Hustlin' ft. Jay-Z & L.A. Reid & Shaquille Stewart was signed to Def Jam Records after the release of his debut album, in the early 00s. In this episode, we talk about how he broke into the music industry, how he went from being an independent artist to one of the most successful artists of all time, and how he was able to land a record deal with one of hip-hop s biggest names.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Topics generated with Qwen2.5-3B-Instruct.
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.040 Okay, when I sell my business, I want the best tax and investment advice.
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00:00:30.000 When I see the story in 06 or 07, everybody was bidding for you
00:00:36.060 before your song came out.
00:00:38.060 It was a lot of people who understood my direction. 0.80
00:00:43.620 But once I released Every Damn Hustlin', 0.91
00:00:46.900 that's when the bidding war turned all the way up. 0.97
00:00:50.060 So the bidding war is after Every Damn Hustlin'. 0.98
00:00:52.420 Facts. 0.99
00:00:53.080 Got it.
00:00:53.800 Facts.
00:00:54.260 And who did they, like, what was it?
00:00:57.280 So the leverage for you was the fact that you earned a moral authority
00:01:00.860 that I got a hit because you sold some of 200,000.
00:01:04.580 And not just a hit.
00:01:05.860 This is one of the biggest records of the year, without a doubt.
00:01:08.960 And the streets felt that immediately.
00:01:11.860 How quickly did life change for you?
00:01:14.260 Was it an overnight thing?
00:01:15.720 Without a doubt.
00:01:16.800 And what did you feel?
00:01:17.640 As soon as the record came out, I understood.
00:01:19.600 That's when every executive in the industry reached out directly.
00:01:25.020 How did they treat you before it?
00:01:27.280 How did they treat you after it?
00:01:28.920 Well, you know, it wasn't the way they treated me before it
00:01:32.440 because we had no communication.
00:01:35.120 You know, I was just an independent local Miami artist. 0.94
00:01:40.140 The day I released Every Damn Hustling, 0.96
00:01:42.820 maybe two weeks later at the most, 0.98
00:01:46.040 I had spoke to the top ten executives in the industry.
00:01:50.980 What did they tell anyone they're calling you?
00:01:52.880 We want to do business with you.
00:01:54.460 Open-ended.
00:01:55.300 Right then.
00:01:55.960 What do you need?
00:01:57.040 This is what?
00:01:57.660 This is in 08, 06?
00:01:59.320 No, 06.
00:01:59.840 06.
00:02:00.280 So who were the players at the time?
00:02:02.160 Is it Lior?
00:02:03.040 Is it Cohen?
00:02:04.080 Who's calling?
00:02:04.200 Lior, without a doubt.
00:02:05.360 Lior, but I allowed Lior to manage me for a year
00:02:08.920 just because of the conversations we were having.
00:02:12.040 In 06.
00:02:13.360 Facts.
00:02:14.520 So who else called?
00:02:15.400 Who were the heavyweights that called?
00:02:16.440 Everybody.
00:02:17.440 Tom Wally, Tommy Mottola, L.A. Reid.
00:02:21.220 Tommy's also local here now.
00:02:22.460 Yeah, shout out to Tommy Mottola.
00:02:23.940 That's my guy.
00:02:24.600 L.A. Reid, Tommy Mottola.
00:02:26.160 Yes, the list goes on.
00:02:27.560 Who was the most attractive?
00:02:29.880 Well, you know, I was pretty frank, you know, straight up.
00:02:37.720 I want the moon yarn.
00:02:39.220 Who's coming with the most money, baby?
00:02:42.120 In the first conversations, we began at seven figures.
00:02:46.240 And then just from there, you know, I went, met a few people.
00:02:51.040 Okay, cool, cool, cool, cool.
00:02:53.000 So when I sat down with L.A. Reid and Jay-Z, rest in peace to Shaquille Stewart,
00:03:00.000 that's where I closed the deal at, Def Jam.
00:03:05.340 Did they pay more than anybody else, or did they sell the Dream Bigger?
00:03:08.400 Oh, everybody had the – it was clear.
00:03:11.540 What I ultimately was going to stop at, it was about the money.
00:03:15.180 But everybody, I made it clear what I needed as in support-wise
00:03:21.940 and what my plan was music-wise.
00:03:25.040 And I just wanted them to understand this is not just a one-record,
00:03:28.600 one-off type of thing.
00:03:30.400 I'm going to have a classic album.
00:03:31.920 Then my second album is going to be this way.
00:03:34.600 So I needed everybody to see the vision.
00:03:37.420 This ain't just one record. 0.99
00:03:38.800 I know how that shit go. 0.99
00:03:40.640 This is why I'm hot. 1.00
00:03:42.100 This is why, you know, all those records came and went.
00:03:44.480 No, this ain't that. 1.00
00:03:46.120 It's big boy heavyweight shit. 0.99
00:03:48.480 And I made that clear. 0.99
00:03:50.220 Who was most impressive to you where you said, man, if the money was there,
00:03:55.660 I may have gone with them?
00:03:57.000 Or was your mind made up, I'm going to go with Jay-Z, I'm going to go with?
00:04:00.420 No, I gave everybody that I sat around with, I had an open door.
00:04:04.860 You know what I mean?
00:04:05.320 We having conversations.
00:04:06.660 We talking business.
00:04:08.320 We talking just moves.
00:04:11.920 You know, how we going to make this happen?
00:04:13.560 Was anybody super, like, did anybody's approach,
00:04:17.040 was anyone's approach so memorable that you remember it until today?
00:04:20.380 Or were they all the same way?
00:04:23.460 Because you're the guy everybody wants at the time.
00:04:25.840 So they have to have their unique presentations.
00:04:28.100 Everybody did.
00:04:29.100 That's what I'm saying.
00:04:30.080 Everybody came the way they wanted to come.
00:04:32.160 But let's say Shakir Stewart, Jay-Z, L.A. Reid,
00:04:36.180 we spoke a lot more than just music.
00:04:41.260 You know, they understand.
00:04:42.360 you see the potato chips you see the champagnes it's you know of course music was the priority
00:04:49.420 but i just made it clear this wasn't going to be regular did i know it would be 20 years later and
00:04:56.240 we would be having this conversation of course not but i knew that this wasn't going to be a
00:05:01.520 one album thing did anyone say anything that turned you off we're like i'll never do business
00:05:06.580 with those guys not really not really because i was just focused on the things that i wanted
00:05:14.480 and i'm sure a lot of people ain't understand it i'm sure when i went into flew out to cali and 0.98
00:05:20.380 walked into tom wiley mansion i'm sure he was like yo this motherfucker might be crazy because i am 0.99
00:05:27.480 borderline delusional of course i am and if you coming from miami and your record is every damn 1.00
00:05:35.120 I'm hustling, and you telling the motherfucker, 0.99
00:05:37.280 y'all right off the rip, y'all, I need seven figures. 1.00
00:05:40.560 I'm in your living room, and then I'm eating out your snack bar,
00:05:44.440 and y'all pour me a drink, y'all.
00:05:45.860 This rosé ain't gonna need some tequila. 1.00
00:05:48.860 I'm sure they was, y'all, this motherfucker. 1.00
00:05:53.960 Yeah, you got ribeye? 1.00
00:05:55.780 Yeah.
00:05:56.800 Was Diddy one of them as well?
00:05:58.420 That was, because it was everybody at the time.
00:06:01.400 It was everybody at the time, without a doubt.
00:06:03.340 One of my homeboys, Big Block, he had a deal with Diddy for Bad Boy South.
00:06:09.300 And I was on a record.
00:06:10.380 They released, that's Young Jeezy and Boys in the Hood.
00:06:15.100 He had released the album Boys in the Hood.
00:06:17.180 And I was on one of the records on Boys in the Hood.
00:06:20.580 So that's what Diddy heard, you know, heard my skills. 1.00
00:06:23.380 Niggas was really hearing my flow. 0.94
00:06:24.920 It wasn't about popularity.
00:06:26.800 It was really about talent.
00:06:28.000 We didn't have social media.
00:06:30.220 So they playing your records.
00:06:31.760 Let me hear what you're talking about. 1.00
00:06:33.340 And once everybody heard me, the shit I was popping, they understood. 0.99
00:06:37.480 This was heavyweight. 0.99
00:06:38.720 Now, when you're first releasing Every Day I'm Hustling, who owned it?
00:06:42.940 Who owned that one, that specific track?
00:06:45.880 Well, the producers was the runners.
00:06:50.460 My homeboy, Josh, Josh Burke.
00:06:52.860 Shout out to Josh Burke.
00:06:53.900 He was working along with Ted Lucas and Slippin' Slide Records.
00:07:00.280 I had signed a deal with Slippin' Slide Records. 0.95
00:07:03.340 and so he brought me the beat for every damn hustler and that night i wrote the first verse 0.91
00:07:10.820 trina had a show in tampa i drove up to tampa just to play that record and i rapped the first 0.98
00:07:17.340 verse and i just remember the look that i got from this one individual a guy looked at me and
00:07:23.860 he had his mouth open and he was just like damn do it again and that's when i wrote the second
00:07:32.420 verse went home and recorded it a week later i released it so independently yourself yeah i'm 0.97
00:07:38.080 still just it's you know slip and slide an independent record label but you know i've
00:07:42.580 recorded it released it and shit everybody had to catch up at that point what's the spread and
00:07:48.360 split into revenue at the time um i don't even recall what the split was because at that time 0.89
00:07:54.060 i understood it wasn't based on the split or the percentages then because i was just getting in the
00:07:58.920 door i just wanted to lock them in and make them commit to supporting and investing just a little
00:08:05.140 bit and i knew once i was once i released the music that i was capable of making the big money
00:08:12.320 would come into play so that first song when jay-z and those guys came and signed you did they
00:08:18.460 get that song or the first song is owned by someone else no it was it was owned by me and
00:08:23.020 slip and slide records got it till today facts and it's still giving you revenue every year that song
00:08:28.840 Do you have an idea what that specific song 20 years later is making? 0.99
00:08:33.400 Shit, no. 0.99
00:08:34.340 It's still a hit. 1.00
00:08:36.280 It still shakes the arenas.
00:08:38.000 It still shakes the stadiums.
00:08:38.560 Oh, yeah, it's one of the greatest songs of all time.
00:08:40.360 Yeah, yeah, yeah, without a doubt.
00:08:41.940 Yeah, it's not even close.
00:08:43.160 But once you accumulate a catalog like mine,
00:08:46.820 you're not just looking at one record.
00:08:48.840 You're just looking at the overall vibe.
00:08:51.120 So pre that song coming out, do you at the time have money in the bank?
00:08:57.140 Are you, you know, you at least have $100,000 in a bank?
00:08:59.680 Do you have $50,000 in a bank or not yet?
00:09:01.400 I was most definitely, you know, that's when I was riding around
00:09:04.400 hustling, doing my thing.
00:09:05.640 I had my BMW.
00:09:06.940 I had my crib already, two-story crib, garage, you know, just, you know.
00:09:11.760 I was doing my thing.
00:09:13.540 But most definitely, once I released the record,
00:09:17.620 I got the deal, seven figures up front.
00:09:19.960 Then that entire year, I was doing shows, three shows a day,
00:09:24.380 five days a week.
00:09:25.560 Stop it.
00:09:26.200 Yeah, and I was just stacking my money.
00:09:28.780 Three shows a day, five days a week. 1.00
00:09:30.700 Shit, I was on go. 1.00
00:09:31.820 Good for you. 0.99
00:09:32.740 Everywhere wanted me to stop by.
00:09:34.740 If I got booked in St. Louis, there would be someone else.
00:09:39.400 Can you stop by here before then?
00:09:41.600 Could you come by here after then?
00:09:43.120 Can you come to our restaurant?
00:09:44.800 We'll have you, you know, would you come eat some spaghetti with us?
00:09:48.660 We'll give you 15 cages to have a plate of spaghetti and take the pictures.
00:09:53.140 You know, just all of that.
00:09:54.620 So that first year, I went crazy.
00:09:57.220 I stacked my money up.
00:09:59.100 What's the first big thing you bought,
00:10:01.420 and what's the one thing you bought that was the first dump purchase you made?
00:10:08.300 You know, my whole thing was I like to dump lumps in the real estate.
00:10:13.780 You know, that was some game. 0.82
00:10:14.840 Like I said, my mom didn't give me that type of game.
00:10:17.780 So, of course, I always spent money.
00:10:20.980 I always indulged in jewelry and, you know, whips and cars.
00:10:25.700 But for me, it was, believe it or not, valuable investments.
00:10:33.260 Valuable investments.
00:10:34.300 Right.
00:10:34.600 I got returned for my jewels.
00:10:36.280 It became one of those things people were paying me to come,
00:10:41.000 and it's almost like they just wanted to look at me and take a picture of me, 0.99
00:10:44.660 like, yo, this shit is really real. 1.00
00:10:46.240 You know what I'm saying? 1.00
00:10:47.680 And then when I get that rosé, did you wear that, the ring, the this?
00:10:52.420 You know, it's almost like, yo, it was different.
00:10:55.800 It was different.
00:10:56.780 It was different.
00:10:57.460 I was in a different situation.
00:10:58.760 When we set out to create a shoe that blends comfort, function, and luxury,
00:11:04.660 we had the choice to make it fast.
00:11:06.980 We had the choice to make it cheap.
00:11:09.100 We chose neither.
00:11:10.580 Instead, we chose Toscanero.
00:11:12.720 We chose true Italian craftsmanship.
00:11:14.920 Each pair touched by 50 skilled hands.
00:11:18.420 We chose patience, spending two years perfecting every detail,
00:11:22.220 and we chose the finest quality at every step.
00:11:25.740 Introducing the Future Looks Bright collection.
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00:11:33.720 Rather intentional, luxurious, timeless.
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