＂I Am Borderline Delusional＂ - How Rick Ross HUSTLED Jay-Z In A Million Dollar Bidding War
Episode Stats
Harmful content
Misogyny
3
sentences flagged
Toxicity
39
sentences flagged
Hate speech
6
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Summary
After Every Damn Hustlin' ft. Jay-Z & L.A. Reid & Shaquille Stewart was signed to Def Jam Records after the release of his debut album, in the early 00s. In this episode, we talk about how he broke into the music industry, how he went from being an independent artist to one of the most successful artists of all time, and how he was able to land a record deal with one of hip-hop s biggest names.
Transcript
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When I see the story in 06 or 07, everybody was bidding for you
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It was a lot of people who understood my direction.
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that's when the bidding war turned all the way up.
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So the bidding war is after Every Damn Hustlin'.
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So the leverage for you was the fact that you earned a moral authority
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that I got a hit because you sold some of 200,000.
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This is one of the biggest records of the year, without a doubt.
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That's when every executive in the industry reached out directly.
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Well, you know, it wasn't the way they treated me before it
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You know, I was just an independent local Miami artist.
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I had spoke to the top ten executives in the industry.
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Lior, but I allowed Lior to manage me for a year
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just because of the conversations we were having.
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Well, you know, I was pretty frank, you know, straight up.
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In the first conversations, we began at seven figures.
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And then just from there, you know, I went, met a few people.
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So when I sat down with L.A. Reid and Jay-Z, rest in peace to Shaquille Stewart,
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Did they pay more than anybody else, or did they sell the Dream Bigger?
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What I ultimately was going to stop at, it was about the money.
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But everybody, I made it clear what I needed as in support-wise
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And I just wanted them to understand this is not just a one-record,
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This is why, you know, all those records came and went.
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Who was most impressive to you where you said, man, if the money was there,
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Or was your mind made up, I'm going to go with Jay-Z, I'm going to go with?
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No, I gave everybody that I sat around with, I had an open door.
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Was anybody super, like, did anybody's approach,
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was anyone's approach so memorable that you remember it until today?
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Because you're the guy everybody wants at the time.
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So they have to have their unique presentations.
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But let's say Shakir Stewart, Jay-Z, L.A. Reid,
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you see the potato chips you see the champagnes it's you know of course music was the priority
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but i just made it clear this wasn't going to be regular did i know it would be 20 years later and
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we would be having this conversation of course not but i knew that this wasn't going to be a
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one album thing did anyone say anything that turned you off we're like i'll never do business
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with those guys not really not really because i was just focused on the things that i wanted
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and i'm sure a lot of people ain't understand it i'm sure when i went into flew out to cali and
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walked into tom wiley mansion i'm sure he was like yo this motherfucker might be crazy because i am
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borderline delusional of course i am and if you coming from miami and your record is every damn
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I'm hustling, and you telling the motherfucker,
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y'all right off the rip, y'all, I need seven figures.
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I'm in your living room, and then I'm eating out your snack bar,
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I'm sure they was, y'all, this motherfucker.
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That was, because it was everybody at the time.
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One of my homeboys, Big Block, he had a deal with Diddy for Bad Boy South.
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They released, that's Young Jeezy and Boys in the Hood.
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And I was on one of the records on Boys in the Hood.
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So that's what Diddy heard, you know, heard my skills.
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And once everybody heard me, the shit I was popping, they understood.
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Now, when you're first releasing Every Day I'm Hustling, who owned it?
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He was working along with Ted Lucas and Slippin' Slide Records.
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I had signed a deal with Slippin' Slide Records.
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and so he brought me the beat for every damn hustler and that night i wrote the first verse
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trina had a show in tampa i drove up to tampa just to play that record and i rapped the first
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verse and i just remember the look that i got from this one individual a guy looked at me and
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he had his mouth open and he was just like damn do it again and that's when i wrote the second
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verse went home and recorded it a week later i released it so independently yourself yeah i'm
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still just it's you know slip and slide an independent record label but you know i've
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recorded it released it and shit everybody had to catch up at that point what's the spread and
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split into revenue at the time um i don't even recall what the split was because at that time
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i understood it wasn't based on the split or the percentages then because i was just getting in the
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door i just wanted to lock them in and make them commit to supporting and investing just a little
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bit and i knew once i was once i released the music that i was capable of making the big money
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would come into play so that first song when jay-z and those guys came and signed you did they
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get that song or the first song is owned by someone else no it was it was owned by me and
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slip and slide records got it till today facts and it's still giving you revenue every year that song
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Do you have an idea what that specific song 20 years later is making?
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Oh, yeah, it's one of the greatest songs of all time.
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So pre that song coming out, do you at the time have money in the bank?
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Are you, you know, you at least have $100,000 in a bank?
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I was most definitely, you know, that's when I was riding around
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I had my crib already, two-story crib, garage, you know, just, you know.
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But most definitely, once I released the record,
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Then that entire year, I was doing shows, three shows a day,
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If I got booked in St. Louis, there would be someone else.
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We'll have you, you know, would you come eat some spaghetti with us?
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We'll give you 15 cages to have a plate of spaghetti and take the pictures.
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and what's the one thing you bought that was the first dump purchase you made?
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You know, my whole thing was I like to dump lumps in the real estate.
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Like I said, my mom didn't give me that type of game.
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I always indulged in jewelry and, you know, whips and cars.
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But for me, it was, believe it or not, valuable investments.
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It became one of those things people were paying me to come,
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and it's almost like they just wanted to look at me and take a picture of me,
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And then when I get that rosé, did you wear that, the ring, the this?
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You know, it's almost like, yo, it was different.
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