Valuetainment - May 27, 2026


＂I Am Borderline Delusional＂ - How Rick Ross HUSTLED Jay-Z In A Million Dollar Bidding War


Episode Stats


Length

11 minutes

Words per minute

171.45035

Word count

2,025

Sentence count

159

Harmful content

Misogyny

3

sentences flagged

Toxicity

39

sentences flagged

Hate speech

6

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.040 Okay, when I sell my business, I want the best tax and investment advice.
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00:00:30.000 When I see the story in 06 or 07, everybody was bidding for you
00:00:36.060 before your song came out.
00:00:38.060 It was a lot of people who understood my direction. 0.80
00:00:43.620 But once I released Every Damn Hustlin', 0.91
00:00:46.900 that's when the bidding war turned all the way up. 0.97
00:00:50.060 So the bidding war is after Every Damn Hustlin'. 0.98
00:00:52.420 Facts. 0.99
00:00:53.080 Got it.
00:00:53.800 Facts.
00:00:54.260 And who did they, like, what was it?
00:00:57.280 So the leverage for you was the fact that you earned a moral authority
00:01:00.860 that I got a hit because you sold some of 200,000.
00:01:04.580 And not just a hit.
00:01:05.860 This is one of the biggest records of the year, without a doubt.
00:01:08.960 And the streets felt that immediately.
00:01:11.860 How quickly did life change for you?
00:01:14.260 Was it an overnight thing?
00:01:15.720 Without a doubt.
00:01:16.800 And what did you feel?
00:01:17.640 As soon as the record came out, I understood.
00:01:19.600 That's when every executive in the industry reached out directly.
00:01:25.020 How did they treat you before it?
00:01:27.280 How did they treat you after it?
00:01:28.920 Well, you know, it wasn't the way they treated me before it
00:01:32.440 because we had no communication.
00:01:35.120 You know, I was just an independent local Miami artist. 0.94
00:01:40.140 The day I released Every Damn Hustling, 0.96
00:01:42.820 maybe two weeks later at the most, 0.98
00:01:46.040 I had spoke to the top ten executives in the industry.
00:01:50.980 What did they tell anyone they're calling you?
00:01:52.880 We want to do business with you.
00:01:54.460 Open-ended.
00:01:55.300 Right then.
00:01:55.960 What do you need?
00:01:57.040 This is what?
00:01:57.660 This is in 08, 06?
00:01:59.320 No, 06.
00:01:59.840 06.
00:02:00.280 So who were the players at the time?
00:02:02.160 Is it Lior?
00:02:03.040 Is it Cohen?
00:02:04.080 Who's calling?
00:02:04.200 Lior, without a doubt.
00:02:05.360 Lior, but I allowed Lior to manage me for a year
00:02:08.920 just because of the conversations we were having.
00:02:12.040 In 06.
00:02:13.360 Facts.
00:02:14.520 So who else called?
00:02:15.400 Who were the heavyweights that called?
00:02:16.440 Everybody.
00:02:17.440 Tom Wally, Tommy Mottola, L.A. Reid.
00:02:21.220 Tommy's also local here now.
00:02:22.460 Yeah, shout out to Tommy Mottola.
00:02:23.940 That's my guy.
00:02:24.600 L.A. Reid, Tommy Mottola.
00:02:26.160 Yes, the list goes on.
00:02:27.560 Who was the most attractive?
00:02:29.880 Well, you know, I was pretty frank, you know, straight up.
00:02:37.720 I want the moon yarn.
00:02:39.220 Who's coming with the most money, baby?
00:02:42.120 In the first conversations, we began at seven figures.
00:02:46.240 And then just from there, you know, I went, met a few people.
00:02:51.040 Okay, cool, cool, cool, cool.
00:02:53.000 So when I sat down with L.A. Reid and Jay-Z, rest in peace to Shaquille Stewart,
00:03:00.000 that's where I closed the deal at, Def Jam.
00:03:05.340 Did they pay more than anybody else, or did they sell the Dream Bigger?
00:03:08.400 Oh, everybody had the – it was clear.
00:03:11.540 What I ultimately was going to stop at, it was about the money.
00:03:15.180 But everybody, I made it clear what I needed as in support-wise
00:03:21.940 and what my plan was music-wise.
00:03:25.040 And I just wanted them to understand this is not just a one-record,
00:03:28.600 one-off type of thing.
00:03:30.400 I'm going to have a classic album.
00:03:31.920 Then my second album is going to be this way.
00:03:34.600 So I needed everybody to see the vision.
00:03:37.420 This ain't just one record. 0.99
00:03:38.800 I know how that shit go. 0.99
00:03:40.640 This is why I'm hot. 1.00
00:03:42.100 This is why, you know, all those records came and went.
00:03:44.480 No, this ain't that. 1.00
00:03:46.120 It's big boy heavyweight shit. 0.99
00:03:48.480 And I made that clear. 0.99
00:03:50.220 Who was most impressive to you where you said, man, if the money was there,
00:03:55.660 I may have gone with them?
00:03:57.000 Or was your mind made up, I'm going to go with Jay-Z, I'm going to go with?
00:04:00.420 No, I gave everybody that I sat around with, I had an open door.
00:04:04.860 You know what I mean?
00:04:05.320 We having conversations.
00:04:06.660 We talking business.
00:04:08.320 We talking just moves.
00:04:11.920 You know, how we going to make this happen?
00:04:13.560 Was anybody super, like, did anybody's approach,
00:04:17.040 was anyone's approach so memorable that you remember it until today?
00:04:20.380 Or were they all the same way?
00:04:23.460 Because you're the guy everybody wants at the time.
00:04:25.840 So they have to have their unique presentations.
00:04:28.100 Everybody did.
00:04:29.100 That's what I'm saying.
00:04:30.080 Everybody came the way they wanted to come.
00:04:32.160 But let's say Shakir Stewart, Jay-Z, L.A. Reid,
00:04:36.180 we spoke a lot more than just music.
00:04:41.260 You know, they understand.
00:04:42.360 you see the potato chips you see the champagnes it's you know of course music was the priority
00:04:49.420 but i just made it clear this wasn't going to be regular did i know it would be 20 years later and
00:04:56.240 we would be having this conversation of course not but i knew that this wasn't going to be a
00:05:01.520 one album thing did anyone say anything that turned you off we're like i'll never do business
00:05:06.580 with those guys not really not really because i was just focused on the things that i wanted
00:05:14.480 and i'm sure a lot of people ain't understand it i'm sure when i went into flew out to cali and 0.98
00:05:20.380 walked into tom wiley mansion i'm sure he was like yo this motherfucker might be crazy because i am 0.99
00:05:27.480 borderline delusional of course i am and if you coming from miami and your record is every damn 1.00
00:05:35.120 I'm hustling, and you telling the motherfucker, 0.99
00:05:37.280 y'all right off the rip, y'all, I need seven figures. 1.00
00:05:40.560 I'm in your living room, and then I'm eating out your snack bar,
00:05:44.440 and y'all pour me a drink, y'all.
00:05:45.860 This rosé ain't gonna need some tequila. 1.00
00:05:48.860 I'm sure they was, y'all, this motherfucker. 1.00
00:05:53.960 Yeah, you got ribeye? 1.00
00:05:55.780 Yeah.
00:05:56.800 Was Diddy one of them as well?
00:05:58.420 That was, because it was everybody at the time.
00:06:01.400 It was everybody at the time, without a doubt.
00:06:03.340 One of my homeboys, Big Block, he had a deal with Diddy for Bad Boy South.
00:06:09.300 And I was on a record.
00:06:10.380 They released, that's Young Jeezy and Boys in the Hood.
00:06:15.100 He had released the album Boys in the Hood.
00:06:17.180 And I was on one of the records on Boys in the Hood.
00:06:20.580 So that's what Diddy heard, you know, heard my skills. 1.00
00:06:23.380 Niggas was really hearing my flow. 0.94
00:06:24.920 It wasn't about popularity.
00:06:26.800 It was really about talent.
00:06:28.000 We didn't have social media.
00:06:30.220 So they playing your records.
00:06:31.760 Let me hear what you're talking about. 1.00
00:06:33.340 And once everybody heard me, the shit I was popping, they understood. 0.99
00:06:37.480 This was heavyweight. 0.99
00:06:38.720 Now, when you're first releasing Every Day I'm Hustling, who owned it?
00:06:42.940 Who owned that one, that specific track?
00:06:45.880 Well, the producers was the runners.
00:06:50.460 My homeboy, Josh, Josh Burke.
00:06:52.860 Shout out to Josh Burke.
00:06:53.900 He was working along with Ted Lucas and Slippin' Slide Records.
00:07:00.280 I had signed a deal with Slippin' Slide Records. 0.95
00:07:03.340 and so he brought me the beat for every damn hustler and that night i wrote the first verse 0.91
00:07:10.820 trina had a show in tampa i drove up to tampa just to play that record and i rapped the first 0.98
00:07:17.340 verse and i just remember the look that i got from this one individual a guy looked at me and
00:07:23.860 he had his mouth open and he was just like damn do it again and that's when i wrote the second
00:07:32.420 verse went home and recorded it a week later i released it so independently yourself yeah i'm 0.97
00:07:38.080 still just it's you know slip and slide an independent record label but you know i've
00:07:42.580 recorded it released it and shit everybody had to catch up at that point what's the spread and
00:07:48.360 split into revenue at the time um i don't even recall what the split was because at that time 0.89
00:07:54.060 i understood it wasn't based on the split or the percentages then because i was just getting in the
00:07:58.920 door i just wanted to lock them in and make them commit to supporting and investing just a little
00:08:05.140 bit and i knew once i was once i released the music that i was capable of making the big money
00:08:12.320 would come into play so that first song when jay-z and those guys came and signed you did they
00:08:18.460 get that song or the first song is owned by someone else no it was it was owned by me and
00:08:23.020 slip and slide records got it till today facts and it's still giving you revenue every year that song
00:08:28.840 Do you have an idea what that specific song 20 years later is making? 0.99
00:08:33.400 Shit, no. 0.99
00:08:34.340 It's still a hit. 1.00
00:08:36.280 It still shakes the arenas.
00:08:38.000 It still shakes the stadiums.
00:08:38.560 Oh, yeah, it's one of the greatest songs of all time.
00:08:40.360 Yeah, yeah, yeah, without a doubt.
00:08:41.940 Yeah, it's not even close.
00:08:43.160 But once you accumulate a catalog like mine,
00:08:46.820 you're not just looking at one record.
00:08:48.840 You're just looking at the overall vibe.
00:08:51.120 So pre that song coming out, do you at the time have money in the bank?
00:08:57.140 Are you, you know, you at least have $100,000 in a bank?
00:08:59.680 Do you have $50,000 in a bank or not yet?
00:09:01.400 I was most definitely, you know, that's when I was riding around
00:09:04.400 hustling, doing my thing.
00:09:05.640 I had my BMW.
00:09:06.940 I had my crib already, two-story crib, garage, you know, just, you know.
00:09:11.760 I was doing my thing.
00:09:13.540 But most definitely, once I released the record,
00:09:17.620 I got the deal, seven figures up front.
00:09:19.960 Then that entire year, I was doing shows, three shows a day,
00:09:24.380 five days a week.
00:09:25.560 Stop it.
00:09:26.200 Yeah, and I was just stacking my money.
00:09:28.780 Three shows a day, five days a week. 1.00
00:09:30.700 Shit, I was on go. 1.00
00:09:31.820 Good for you. 0.99
00:09:32.740 Everywhere wanted me to stop by.
00:09:34.740 If I got booked in St. Louis, there would be someone else.
00:09:39.400 Can you stop by here before then?
00:09:41.600 Could you come by here after then?
00:09:43.120 Can you come to our restaurant?
00:09:44.800 We'll have you, you know, would you come eat some spaghetti with us?
00:09:48.660 We'll give you 15 cages to have a plate of spaghetti and take the pictures.
00:09:53.140 You know, just all of that.
00:09:54.620 So that first year, I went crazy.
00:09:57.220 I stacked my money up.
00:09:59.100 What's the first big thing you bought,
00:10:01.420 and what's the one thing you bought that was the first dump purchase you made?
00:10:08.300 You know, my whole thing was I like to dump lumps in the real estate.
00:10:13.780 You know, that was some game. 0.82
00:10:14.840 Like I said, my mom didn't give me that type of game.
00:10:17.780 So, of course, I always spent money.
00:10:20.980 I always indulged in jewelry and, you know, whips and cars.
00:10:25.700 But for me, it was, believe it or not, valuable investments.
00:10:33.260 Valuable investments.
00:10:34.300 Right.
00:10:34.600 I got returned for my jewels.
00:10:36.280 It became one of those things people were paying me to come,
00:10:41.000 and it's almost like they just wanted to look at me and take a picture of me, 0.99
00:10:44.660 like, yo, this shit is really real. 1.00
00:10:46.240 You know what I'm saying? 1.00
00:10:47.680 And then when I get that rosé, did you wear that, the ring, the this?
00:10:52.420 You know, it's almost like, yo, it was different.
00:10:55.800 It was different.
00:10:56.780 It was different.
00:10:57.460 I was in a different situation.
00:10:58.760 When we set out to create a shoe that blends comfort, function, and luxury,
00:11:04.660 we had the choice to make it fast.
00:11:06.980 We had the choice to make it cheap.
00:11:09.100 We chose neither.
00:11:10.580 Instead, we chose Toscanero.
00:11:12.720 We chose true Italian craftsmanship.
00:11:14.920 Each pair touched by 50 skilled hands.
00:11:18.420 We chose patience, spending two years perfecting every detail,
00:11:22.220 and we chose the finest quality at every step.
00:11:25.740 Introducing the Future Looks Bright collection.
00:11:29.440 Not rushed, not disposable, not ordinary.
00:11:33.720 Rather intentional, luxurious, timeless.
00:11:38.020 If you enjoyed this video, you want to watch more videos like this, click here.
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