00:10:15.940I think Crowder showed sort of like personal disloyalty and disrespect,
00:10:20.640And I think it kind of shows some of what's wrong with our business that what Crowder ultimately did was he needed a controversy to launch himself as an independent talent.
00:10:30.900And a great controversy is to get into a fight with the big guys, you know.
00:10:36.360And by the way, Candice defended the guys hardcore against Crowder.
00:10:39.060I don't know if you remember that.0.98
00:10:43.620I remember because to me, I'm in the middle, right?
00:10:46.400Like, I don't know if, you know, what level of, to me, I'm more in the place where I'm thinking, is it worth going in and building long-term, or do I have to deal with every four to eight years, depending on who the president is, that the talent's going to go and be independent and say, we don't need you.
00:11:27.440We've had one talent really leave in the way that you would be concerned about talent just leaving you.
00:11:33.160You have to continually help talent to become more successful.
00:11:37.200If the network is helping talent get more views, more money in their pocket, more opportunity for growth, then they're going to be incentivized to stay with you.
00:11:48.280And if you fail at that, you're going to lose them.
00:11:50.460Sometimes you might lose them for other reasons because human relationships are complicated, business is complicated.
00:11:55.220But for the most part, talent is going to go where they see opportunity.
00:12:01.380So you just have to be the opportunity.
00:12:23.480Like when you saw Ben or Brett Cooper or Knowles, what are you looking for?
00:12:26.340Well, in the early days, what I was looking for was ideological alignment meets raw talent, meets what I would consider to be like a strong ethical foundation.
00:12:46.120I knew that I had ideological alignment.
00:12:49.000And I knew that if Ben – if the going got tough politically, Ben wouldn't say something that he didn't believe just to make money, which to me was incredibly important.
00:12:59.880I didn't want someone who would go grift.
00:13:01.920I didn't want someone who would let the audience wield them as opposed to trying to both represent and lead the audience.
00:13:11.900You have to lead and you have to represent.
00:13:14.740There's tension there, but you have to – that's your job.
00:13:17.400Your job is to navigate that tension, not to become a populist who lets the mob, because the mob is often wrong.
00:13:23.980Populist answers to the mob, don't answer to the mob, but not an elitist who says the people are wrong and only the smartest guy in the room is right.
00:13:30.920Lowercase r Republicanism says you have to live somewhere between those two things.
00:13:34.900You have to be mindful of both of those impulses and navigate them.
00:14:01.060I think that as time went on, I also looked for things like,
00:14:06.220can they speak to a demographic that we have not been successful at speaking?
00:14:10.640I took on more business considerations by that, by those later days.
00:14:14.600And in some cases, I made bad judgment calls because I, you know, you always have these competing priorities, not just in business, but in your life, right?