00:30:52.560resources to marshal to marshal you know
00:30:56.100engineering um capabilities and then engineering a
00:31:01.280space away from competition or away from actual even customers i mean we have
00:31:07.740examples of businesses like uber eats that will claim that they're advertising for a local
00:31:15.840company and then be redirecting that company's customers to a different company and it's a complete scam and it's legal and so going back to peter thiel
00:31:25.280with his second point of how do you become a billionaire he said the only way to do it really is to become a monopoly so that you can act with impunity so what i'm sharing to you about heather and other people like you
00:31:40.460people like you that didn't start out from much they're being held down more than you realize
00:31:46.780by this system that we're all supporting and yeah it's true that we have individual examples
00:31:52.860like yourself that show the way and show wow somebody can be successful
00:31:58.140but what those examples do and i'll actually point the finger at myself more than anybody else
00:32:03.180but what those examples do is they kind of lie to us they make us think that the system
00:32:09.580does promote and allow people to get ahead when actually the fact that
00:32:15.500that we get held up you and i get held up on pedestals proves the opposite it proves that we are the exception
00:32:21.980and it proves that most people don't reach that and just for myself
00:32:25.900you know you pointed out how 500 million people had seen my story and how people were so enthusiastic
00:32:33.020about it how low is the bar when somebody who basically says the people actually creating the
00:32:40.220value should get it they should have autonomy and we should work together to help small businesses
00:32:47.660gets that kind of attention how much does that prove how low the bar is because
00:32:52.940everything that i did you can't find a single thing i did that a nice eight-year-old wouldn't do
00:32:59.980and yet that was the response yeah so i think it shows everything about where we are right now
00:33:05.100no i i think i think the reason why that story went viral is because a younger generation relates to a ton
00:33:12.540and they're coming out of college and they're more in the state of rich people are bad people capitalism
00:33:18.380sucks because that's what the university is doing that's what they're teaching them
00:33:21.900and then all of a sudden they see a story like you and they're going to share the hell out of it and
00:33:25.420i'm glad it got the exposure because we need to have this discussion here's my question for you your
00:33:30.780company is doing four million a year okay net four four and a half million years what the number is
00:33:36.460let's just say four and a half million a year ten percent is the number let's say that just so you
00:33:40.940know ten percent is relatively what the average merchant account company does it's about it's a very
00:33:46.220small margin merchant account is not big margins you don't make a lot of profit on merchant
00:33:50.220accounts there are some that abuse it back in the days in the 90s where they would sell the equipment
00:33:54.300for financing if you remember for 199 well you weren't around at that time but they would sell
00:33:58.780it for 199 36 month period and people were making money but nowadays machines are generally free it's
00:34:05.340more on the fees that people play around okay so you're making the same amount of profits that the
00:34:10.300average merchant account company is making are you the hundred percent owner of the company or is the
00:34:15.340company shared with everybody the equity i own the company okay so so if you own 100 the company
00:34:22.140that means you're probably worth 100 to 200 million dollars because in in the world of merchant account
00:34:28.380the x is higher you know it's a 20 to 40 x type of a number you and i know this would you would you feel
00:34:33.980confident or comfortable giving your 200 employees a half a percent of your company to make it fair that
00:34:40.220everybody owns a piece yeah i think that's a good idea so we've we've had a lot of internal discussions
00:34:46.620about that over the years and i'm open to it um the the reason why it hasn't happened so far is
00:34:56.380there's a there's a belief amongst the team that if you kind of buy into the shareholder supremacy model
00:35:04.860that you're kind of pitching me right now and the idea that shareholders um should maximize like what
00:35:12.060they get which is kind of what your question is predicated on if we have shareholders then we will
00:35:19.580have to behave in that way as the concern and i think that there is a legal defense and a legal basis
00:35:26.380to say that no that's not the case but it could be tricky especially if somebody is in a situation where
00:35:35.820if we started acting in accordance with these principles that you and i disagree on about
00:35:41.340peter thiel where i don't want to do that i don't believe in screwing people over i don't believe in
00:35:46.940screwing over those small businesses he didn't say screw people over peter thiel never said screwing
00:35:51.260people oh well peter thiel said a monopoly and to have a monopoly you and i both know in order to have
00:35:57.740a monopoly you need the government to do a monopoly he never said screw people over to be a billionaire
00:36:02.140that's not his words but i do know what you're saying you said number one is to matter is to be
00:36:07.500a billionaire and then you know the other part when you said is to have a monopoly yeah he did say that
00:36:13.100and i recall in the books i've read it multiple times yeah well and that informs what he meant when
00:36:19.180he said competition is for losers because in his mind loser and non-billionaire are basically the
00:36:26.380same they're very close no you you just said right now to screw people over like peter thiel said i want
00:36:33.260to make sure i differentiate those two because i don't remember him saying make your money by screwing
00:36:38.540people over that's just your belief system that you think screwing people over well i don't think it's
00:36:44.620that much of a leap okay so let me go back to the question i asked the question i asked you
00:36:50.940you thought i was asking it from the standpoint of maximizing shareholder profits that's not what
00:36:56.780yeah so the way the way we the way we run the company that the it's not worth that much no no
00:37:02.460that's not what i was asking about my question was yeah less about if you if you feel everyone's
00:37:08.380making 70k you're making 70k why not share the equity company with everybody why own 100 of it
00:37:14.620because you're sitting there worth a couple hundred million why not have them have a few hundred
00:37:18.220thousand dollars of net worth added to them yeah so it's because the the the the shares currently
00:37:28.060like we're not public like so the shares aren't you can't like go sell them you know what i mean oh but
00:37:35.100you can give a uh a stock options where the individual can invest over a five-year period
00:37:41.420and there are a lot of people that work for companies who are not public that give shares
00:37:45.580that allows the individual to build up their network because right now your employees don't
00:37:49.660have a high network you do so although you are being very noble on the area of giving everybody a
00:37:55.260seventy thousand dollar your salary i'm thinking if you're gonna go that why not go fully and give
00:38:00.140everybody a piece of the company so it's equally shared with everyone
00:38:03.340spec because if you do that then that takes the case study again remember i'm coming from
00:38:07.980a selfish place because i want to see how this thing works long term on the case study so if you
00:38:12.700did 200 employees get a half a percent and you put a five-year vestment period that they have to stay
00:38:18.780there would you consider doing that yeah absolutely i think it's a great idea but i'll say i'm not sure
00:38:25.260that i'm really able to to connect with you or explain to you like like what some of the danger
00:38:31.740and downside would be to doing it but i still think it it's it's it's something good that we
00:38:36.460need to consider either way yeah i said but i i think but i think that it's so hard i think i could
00:38:44.060be wrong but i think it's so hard because we're so deep in the system the economic system it's so hard i
00:38:53.740think for somebody that's like working at that deep level in the system to understand a world divorced
00:39:00.620from shareholder supremacy and i think that i think that if you could understand like a a world
00:39:09.340other than shareholder supremacy i think it would make the way that you're thinking through
00:39:15.980and analyzing the issue very different yeah the only way i'm thinking about it is i'm thinking
00:39:20.140about it in a way of uh hey this is the amount of money that came in why don't we take the money that
00:39:26.220came to la district county and let's get the money to do so if you have equity you because you you're
00:39:32.300you're in a very you're very let me try to explain it to you i i feel like i feel like you're i feel like
00:39:37.580you really want to understand so let me try really hard to explain it to you i don't think i want to
00:39:42.060understand let me explain to you my question i think you got to understand my question here's my
00:39:45.340question my question isn't like i want to come we don't think that way right so you're saying how
00:39:50.380come you guys don't think the way i think no it's not and i'm like i don't think the way you think
00:39:55.740i don't yeah what you think well yeah so i don't know how to answer the question then because i'm
00:39:59.900saying to you is if you're worth 200 million why don't you give equal amount of shares to your
00:40:03.980employees so they also i'm not worth 200 million say 100 million whatever i'm not worth 100 million
00:40:10.460i asked you earlier if you're doing four and a half million ebitda they pay you 20 to 40 that's
00:40:14.540about 100 million dollar network no no it no it isn't how is it not okay if a person wanted to buy
00:40:23.180if i if i were to right now you're a pretty transparent guy that's what made you unique
00:40:27.340what made you unique is the fact that you were willing to be transparent you were very much about
00:40:31.820my income's 1.1 yeah yeah i mean i would love to explain it to you i don't know if i'm going to be
00:40:36.460able to but i'll try if you want i'm all ears tell us okay so currently the way the economy works
00:40:46.700as i understand it is the the the most important thing that drives the companies
00:40:54.620is this thing that this guy milton friedman came up with right shareholder value
00:40:59.420and basically the companies are currently run in general with what's going to enhance the stock price
00:41:09.820at some time horizon and then the the there's something that the compensation experts do called
00:41:18.460alignment incentive alignment and basically what they do is they take those stock price targets
00:41:24.460and things that the corporation wants to achieve like a higher stock price and they set up incentives
00:41:33.820for the executives and employees and stuff like that so that it creates what the what the experts call
00:41:41.180alignment between the shareholders who are kind of set up as the primary beneficiary of the of the
00:41:51.340scheme and it creates a harmonious it purports to create a harmonious relationship between them
00:41:58.620and quote unquote management or top executives so that they'll be aligned so that the executives
00:42:05.660when they have to make a really tough decision that's going to prop up the stock price
00:42:12.780that incentive is designed to make sure that the executives make the decision that's good for the
00:42:19.340good shareholders good for the stock price and the value the multiples that you talked about
00:42:25.820are predicated on having a management team that and and a setup of a company that's run in this matter
00:42:34.940if you took the exact same metrics but you told shareholders they can never
00:42:43.500layoff employees ever if you took the exact same metrics and you told employees you can never
00:42:52.540raise customer prices in a way that's an unjustifiable money grab
00:42:59.100if you told the investors they were no longer allowed to do those things and they wouldn't be able to
00:43:06.380expect any type of liquidity event from the company really ever but not on any specific time horizon and
00:43:14.300they couldn't create it then the value of those shares would be depressed significantly and it would
00:43:21.900basically create a situation where it was a fraction the company would be worth in that scenario a
00:43:28.220fraction of what it's otherwise worth so in a world in a world where we're planning to join this kind of scam
00:43:38.060that everybody can see that i think you may you know you may be bought into a little bit
00:43:44.300if we if we decide that we're willing to participate in that scam and just to just to have the rubber meet
00:43:51.580the road for you because i think this one will really land with you i had a gentleman come up to me who
00:43:57.020who i've known for for close to two decades been a mentor of mine been a ceo of multiple successful
00:44:03.180companies in our industry and run multi multiple multi-billion dollar companies in our industry
00:44:09.660and he came up to me and said dan i could come join gravity or somebody like me and i could turn this
00:44:19.260into a multi-billion dollar company within a few years because if we unwound this and that you know
00:44:27.820like not doing layoffs in the pandemic when our competitor toast used it as an excuse to laugh 50
00:44:33.660of their employees when their value is going from 5 billion to 8 billion dollars not doing a 100
00:44:41.020price increase in the pandemic to small businesses like our competitor heartland that's owned by global
00:44:46.220payments a public company these are the the playbooks and the models in our industry and the value that
00:44:52.380you're putting out there is it is based on the idea that you're going to play ball in this way and obi was
00:45:00.860saying that and i was like you know what i don't think the world needs another billionaire and i don't even
00:45:07.260know that the world needs like a whole lot more like multi-millionaires out there i think what we need
00:45:14.060is a company that's willing to stick up for what's right stick stick up for these principles and the
00:45:20.860way we run the organization currently when we get together and make decisions is we do it as if
00:45:28.140shareholders don't exist so we we consider shareholders at zero when we're considering how to
00:45:34.460run the company all of a sudden if we create the type of incentive alignment that somebody who's like
00:45:40.140a hardcore capitalist like an unapologized unapologetic unapologetic capitalist would yeah would would
00:45:47.100would try to get us to do are we still going to run the company in the same way after that right and
00:45:53.980the answer to that is maybe not and i would like to think that we're all such good people that we would
00:45:59.980turn away from the opportunity to make more money to stick up for what's right to stick up for our values
00:46:05.900but currently we just do it by basically taking all of that money and and basically considering
00:46:13.100it to be money that's really most rightfully you know uh considered uh as as an asset for clients
00:46:20.780small businesses employees how can we use these resources to help and all of a sudden if we created
00:46:26.940that kind of incentive alignment structure it would it would really take us and make us less of what we are
00:46:34.540and more of what companies that you're used to seeing i gotta tell you i understand what you're
00:46:39.260saying i listen to every word you said very good explanation i understand philosophically where you
00:46:44.220stand where it's hey pat i don't think my company's what you think it is because if i were to sell it
00:46:49.420which i never will i would have to go by the new buyer's guidelines of having to sell in the future
00:46:53.340which i wouldn't want which means a person that would buy today i don't think the margin is going to
00:46:57.420be 20 to 40 times which i wouldn't agree to but still you're a hundred percent owner and this is the
00:47:03.020risk where i see and i want to kind of tell you this and and try to destroy my argument say you're
00:47:08.780you're you're a fool you have no clue what the hell you're talking about destroy do whatever you
00:47:12.140want to do with it because i want to i want to kind of get your perspective so if i work for you
00:47:18.860and i'm one of your seventy thousand dollar your employees of the 200 that's doing 45 million top line
00:47:25.500revenue that the company's keeping four and a half percent four and a half million ten percent net
00:47:29.500profits and which you own a hundred percent of i have to almost believe you are jesus or god or
00:47:37.500somebody of such power to trust a hundred percent that you will never flip i have to almost trust
00:47:44.780you 100 which then you become like a god figure and that's a lot of pressure yeah because most people
00:47:51.260who are human beings like you and i i'm not sure if you try to walk on water i've tried many times i
00:47:57.420fail every single time maybe you have i can't so then then i have to sit there and say why don't
00:48:03.100i don't trust a hundred how do your employees trust you 100 do they kind of see you as a god or how how
00:48:10.380do they see you like a prophet how do your employees see you yeah well a couple things um
00:48:18.380because i want to i want to answer your question very specifically about us but then i want to make a
00:48:22.700broader point about how i think it relates to your you know you and and other people out there and