Valuetainment - “MrBeast Going Public？” - Kalshi Traders BET On A MrBeast IPO

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00:00:30.000 Cal, she came up and said, 12% chance Mr. Beast announces an IPO.

00:00:33.400 They have a new CEO.

00:00:34.940 I think their valuation from a couple years ago, they were saying it's worth $1.5 billion.

00:00:38.380 Right now it's around $5 billion.

00:00:42.020 Their chocolate business, if I'm not mistaken, quarter billion dollars of the revenue.

00:00:46.500 They have $250 million of just the chocolate.

00:00:48.920 Can you fact check this for me?

00:00:50.500 It could be $200 million.

00:00:51.900 What is the number?

00:00:53.100 Okay, I was right.

00:00:54.000 $250 million in revenue.

00:00:56.060 And so they got a new CEO, solid guy.

00:00:58.880 What do you think is the likelihood that a YouTuber like Mr. Beast, whose top-line revenue for his whole brand right now is $800 million, $900 million?

00:01:07.300 What's the likelihood of somebody like that goes public?

00:01:09.960 Well, I think you have to realize he's not a YouTube business anymore.

00:01:13.060 He's not.

00:01:13.460 Right?

00:01:13.820 Now, he makes money on content for sure.

00:01:15.680 But what he's basically figured out is I need to go and build products and companies.

00:01:19.600 And, you know, the business looks very different than it did maybe five years ago.

00:01:23.580 The second thing is if he had not raised money, the odds would be near zero because he probably doesn't want to deal with being public and all this stuff.

00:01:31.720 The second you get investors and the type of investors that he has, they need to make a return.

00:01:36.220 The only way you make a return is at some point you've got to sell.

00:01:38.660 You've got to be able to monetize the investment.

00:01:41.040 Well, unless you're going to just keep raising more capital from private equity and they're going to be secondary transactions, the way you get the liquidity for your investors, you go public.

00:01:48.900 And so I think that it is increased odds

00:01:51.400 now that he's taken money from some of these investors.

00:01:53.760 The other piece of it, though,

00:01:55.220 is what if he doesn't take the whole thing public?

00:01:58.060 So one of the aspects that I think people always look at

00:02:00.180 is like, it's black and white.

00:02:01.080 Either you take the whole thing public or you stay private.

00:02:04.160 Or what if he sells the chocolate business to Hershey?

00:02:08.040 What if he takes another piece, right?

00:02:10.100 And he starts to monetize these different assets,

00:02:11.940 but he realizes that the parent company being private

00:02:14.700 is really valuable.

00:02:15.920 And instead, he's able to monetize the individual assets.

00:02:18.380 I don't subscribe to the idea that, like, Mr. Beast is going to buy Hershey's, right?

00:02:22.740 But I do subscribe to the idea that Mr. Beast is probably going to, in some verticals, become the consolidator.

00:02:28.160 And so if he has the right people around him that understand capital markets, understand how to do M&A, I mean, he's in control, right?

00:02:36.600 He has distribution in the world of AI where somebody can listen to a phone call and build a product while you're on the phone call.

00:02:44.120 The only thing that matters is, do you have distribution?

00:02:46.720 And he's probably got more distribution than anyone for a certain subset of, you know, the global population.

00:02:52.460 So he gets to dictate demands.

00:02:55.540 Tom?

00:02:56.240 I agree with that because I think what you're seeing is basically also the Kardashian effect.

00:03:04.340 So you have this – think of the Kardashians as personalities as sort of a holding company, right?

00:03:09.500 They're holding this value and they're holding the audience.

00:03:12.420 Okay, how do they monetize the audience?

00:03:14.200 Well, you had –

00:03:16.440 I mean, if you really want to go to it, we don't want to go there.

00:03:19.120 No, let's stay out of alternative video products and just stick with...

00:03:23.300 Mr. Beast makes different kind of videos, Tom.

00:03:25.800 That's not what he specializes.

00:03:26.900 I completely understand.

00:03:28.400 You know, it's exactly right.

00:03:30.420 It's not somebody walking in the shadows.

00:03:33.100 Tom got startled, Tom.

00:03:34.300 I don't want to start with you.

00:03:35.260 I'm just telling you.

00:03:35.840 We're not going to go here.

00:03:36.620 I thought you were going there.

00:03:37.720 This is a family-friendly podcast, Tom.

00:03:40.020 Can we pull up the clip?

00:03:41.340 Kylie, Kylie. 0.52

00:03:42.320 You pulled up the clip.

00:03:44.300 Can you pull up the clip?

00:03:46.440 Yeah. So you take the Kardashians. They have this storehouse of audience.

00:03:54.120 And then Kylie went out and just with a lip gloss and just with her audience, because she was the new to the party.

00:04:01.180 I think it was the I think it was simply Kylie's lip gloss and Kylie Cosmetics.

00:04:07.500 And so suddenly that was a. Yeah, there it is. First 18 months, four hundred and twenty million dollars in retail sales.

00:04:14.760 Something that Lancome, if they put out a new product in their lineup, you know, they would have absolutely given their left leg to have that as a new, have a half a billion dollars of retail sales and a new product.

00:04:30.240 So now, what did they do with it, you know, and go take a look, scroll it up a little bit.

00:04:38.620 And Cody, the beauty brand, goes, wait a minute, we'll take 51% of it

00:04:44.680 because now we've got the audience and the product,

00:04:47.100 and they gave her $600 million for 51%.

00:04:51.140 Now the product company is monetized.

00:04:54.300 So I agree with that.

00:04:55.920 And so this is how Mr. Beast, I think he's doing the same thing.

00:04:59.400 He's got access.

00:05:00.080 I say if he's.

00:05:01.660 Audience, product, and then I agree with the Hershey comment, 100%.

00:05:06.760 Will it be M&M's who has been private forever?

00:05:11.420 Or will it be Hershey or someone that comes up and does what Cody does?

00:05:15.500 Look, we'll take 51%.

00:05:16.560 We'll pay you for this, and then we'll run it.

00:05:18.680 You know what's the great thing about where he's at, though?

00:05:20.300 He doesn't have to do anything.

00:05:22.040 True.

00:05:22.600 He literally doesn't have to do anything.

00:05:24.340 And the longer he goes, you know what I'd love to see a case study?

00:05:28.400 A guy like Mr. Beast in 10 years or less being worth $100 billion.

00:05:34.560 Imagine a playbook.

00:05:35.600 Now, somebody may say, Pat, you're out of your mind.

00:05:37.620 What's the likelihood of Mr. Beast is worth $100 billion in 10 years?

00:05:41.580 Oh, I don't know if it's him or somebody like him,

00:05:44.260 but I think that you're going to start to see a significant number of people.

00:05:48.020 $100 billion is a big number, but it's called $10 billion.

00:05:51.420 I think that's a pretty number.

00:05:52.640 How old are you?

00:05:53.260 37.

00:05:53.880 I'm 47, right?

00:05:54.980 We're 10 years apart.

00:05:56.280 In 10 years, we'll do a podcast, and he's going to be very close to it.

00:06:00.080 You know why?

00:06:01.080 Inflation.

00:06:01.720 Huh?

00:06:02.100 Inflation.

00:06:02.540 Not just inflation.

00:06:03.180 No, no.

00:06:03.660 You know what I think is going to happen?

00:06:05.600 Because I think right now what he's thinking about is the following.

00:06:10.480 He's right now selling products that don't have the highest multiples in valuation.

00:06:19.340 Someone's going to come and is going to say, hey, dude, with all this stuff that's going on with AI,

00:06:23.560 we got to launch a product that's going to grow fast on its own.

00:06:27.620 Why don't we go hire some of the best folks that we have, bring them in,

00:06:32.120 and let's build something that can have a 100x multiple, 50x multiple.

00:06:37.060 When I'm saying 100x, I mean I'm saying like the speed that it goes.

00:06:40.920 If he goes that route and he has that kind of eyeballs that he's getting,

00:06:45.700 forget about it.

00:06:46.380 He controls his destiny.

00:06:47.400 He did Step Financial.

00:06:48.960 They acquired this like a fintech product, so I think they are moving that way.

00:06:52.200 But you want to know, speaking of the Kardashian brand,

00:06:56.080 you know what number I saw that blew my mind?

00:06:58.440 Ivanka Trump was on a podcast with David Senra recently,

00:07:01.860 And she talked about her fashion brand, which I think kind of I sort of remember she had a fashion brand whenever she said that she had something like eight hundred million dollars of annual revenue.

00:07:12.240 On her fashion brand.

00:07:13.900 Just like right there.

00:07:15.200 Yeah.

00:07:15.920 Go ahead, Rob.

00:07:17.380 It was kind of like lightning in a bottle.

00:07:19.800 I caught a moment.

00:07:20.640 So I was still sort of leading the charge at our family real estate business.

00:07:25.020 I had young children at home or was just starting to have children when I first launched Fine

00:07:31.580 Jewelry. Ultimately, we ended up having 11 different categories, apparel, footwear,

00:07:37.820 sunglasses, fragrance. But we created an excessively priced line that was feminine and

00:07:47.080 beautiful, but for a multidimensional woman. At the time when I was coming up, the outfits that

00:07:54.600 women were buying for work were so far from aspirational, and they couldn't transition 0.92

00:07:59.460 with the woman to the date night they would have that evening or after work drinks with 0.83

00:08:04.680 their girlfriends.

00:08:05.700 It was like nobody was posting on Instagram what they were wearing to work.

00:08:11.060 And so we thought, like, let's bridge the gap and create something.

00:08:13.460 This is a different clip.

00:08:14.700 Oh, right there.

00:08:15.580 Close to $800 million in sales annually when I shut it down, when I went into government. 0.99

00:08:21.600 And she shut it down.

00:08:23.500 $800 million in annual revenue, she is claiming, and she shut it down.

00:08:29.060 So, again, forget for a second why she shut it down, good decision,

00:08:31.720 not whatever. 0.99

00:08:32.760 Ivanka Trump was able to build a business with $800 million of annual revenue,

00:08:36.500 and it goes back to brand, distribution, notoriety, these things, 0.98

00:08:41.760 and she's doing it in a physical fashion, fragrance, sunglasses.

00:08:46.000 It's not like she's selling software.

00:08:47.940 So, again, if you're able to do that with this type of brand, 0.83

00:08:50.740 And, well, no wonder the anthropics of the world are growing at, you know, ridiculous multiple. 1.00

00:08:55.840 Totally get it. 0.66

00:08:56.520 But to me, it's two different things.

00:08:58.420 It's if Jimmy figures out to bring a AI like he can afford to bring an AI, both engineer, executive, CTO, CEO.

00:09:08.340 He can bring some interesting people because kind of eyeballs he's getting.

00:09:11.980 I think he can be it can be the difference between his network being 10 billion in 10 years versus 100 billion dollars.

00:09:16.720 So we'll see. We'll see which would.

00:09:17.720 But the reality of it is content creation has become a massive part of growing your business.

00:09:25.400 And that wasn't the case 20 years ago.

00:09:27.100 That wasn't a business model 20 years ago.

00:09:28.900 Today, that's becoming a big part of it.

00:09:31.040 Brandon.

00:09:31.580 Yeah, I see exactly what you're saying.

00:09:32.780 You're saying he's mastered the content world.

00:09:35.220 And that's what advertising used to be.

00:09:37.080 And advertising has always been powerful.

00:09:38.560 But he's still tapping the potential of what he could be from a business-minded person who's optimizing that side of it.

00:09:43.760 If you're getting a CTA you do on a Mr. Beast video and you get a million people visiting the website,

00:09:48.420 the only difference is what product are you selling on that website?

00:09:51.440 Is it a $2 chocolate or is it a, you know, $28,000 enterprise product?

00:09:57.540 And then you need to know your audience because it's a lot of kids.

00:09:59.800 So is it now the audience that's aging with them?

00:10:01.860 Because how old is Jimmy now?

00:10:03.760 Is he in his late 20s?

00:10:05.060 I'm like 30.

00:10:05.800 Is he still in his 20s or Jimmy?

00:10:08.560 Yeah, he's probably late 20s or maybe he's at 30.

00:10:11.380 28 years old and he just turned 28.

00:10:13.760 He just turned 28.

00:10:16.280 So he's going to be thinking about this stuff.

00:10:18.680 But let me get that.

00:10:19.280 Just real quick, another example of this.

00:10:20.700 I think Ryan Serhant has done a fantastic job.

00:10:22.900 He's now selling, I think, over a billion dollars of real estate per month.

00:10:26.020 He's built one of the fastest growing real estate companies in the world, right?

00:10:28.480 Amazing.

00:10:28.820 So you just look at this like he's got a big audience.

00:10:31.080 He's been doing it a long time.

00:10:32.160 He understands how to communicate on the internet.

00:10:33.740 You've got Mr. Beast.

00:10:34.760 You know, you've got the Kevin O'Leary's of the world.

00:10:36.280 There are so many great stories today.

00:10:38.520 Like if a kid is watching this or somebody's parents watching this.

00:10:42.540 By the way, one of the main reasons why I'm bringing Bartlett, Dan Martell, and Logan Paul to the event at the vault is specifically for this reason.

00:10:51.100 You want your kids to watch what they're doing.

00:10:53.920 You may say, I don't like Logan Paul.

00:10:55.380 It doesn't matter.

00:10:56.500 These guys build brands.

00:10:58.740 Logan Paul's going to be a billionaire.

00:11:00.420 Bartlett, the way he's going, he's going to be a billionaire.

00:11:02.000 Dan Martell.

00:11:02.480 These guys are building brands that are going to be multi-billion dollar brands through learning how to create content.

00:11:06.720 like the ability to learn how to communicate your message is so so valuable today it's so valuable

00:11:14.820 today to do that and some are doing it at the highest level 38 of you guys are business owners

00:11:19.420 if you're a business owner this is by far the worst season to go through it by yourself so vault

00:11:24.140 conference if you haven't yet registered rob you want you may want to play this clip every one of

00:11:29.240 us is one relationship away from taking our lives and our business to the next level i want you to

00:11:33.920 hear the story about what a friend of Elon Musk ended up doing just because of becoming friends

00:11:37.940 with him. Go ahead, Rob. Have you heard about Elon Musk's friend named Antonio Gracios, who

00:11:41.880 allegedly they made in the mid-90s networking, they became friends, and he

00:11:45.880 lent Elon a million dollars, which somehow, someway ends up owning 7.3%

00:11:50.420 of SpaceX. That million dollars today, according to Entrepreneur

00:11:53.880 Magazine, could be worth between $100 billion to $150 billion,

00:11:58.420 making them top 50 richest men in the world. So how did this happen?

00:12:01.600 But every one of us, if you're watching this, you are one contact, one relationship away from changing your business, changing your life.

00:12:08.080 How do you do it?

00:12:08.980 You've got to put yourself out there.

00:12:10.260 If you're not, the way I did it is by going to four to ten business conferences every year.

00:12:14.420 Once a year, we host an event called the Vault Conference.

00:12:16.980 This year, we're doing it at the MGM Grand Arena, August 31st to September 3rd.

00:12:21.280 12,000 people will be attending this event if you haven't yet registered.

00:12:26.040 Your Antonio may be at that event.

00:12:28.100 Click on the link above or below.

00:12:29.540 Get registered.

00:12:30.140 We'll see you there.

00:12:31.260 Again, bring your business partners.

00:12:33.080 A lot of people are bringing their employees.

00:12:34.600 Every year, they're bringing somebody new.

00:12:36.380 If anybody that comes in, they typically bring back 5, 10, 15 people the next year with them.

00:12:40.320 I think one of the companies from France, if I'm not mistaken, is bringing 500 people to the event, to the Vol Conference.

00:12:46.960 But Logan Paul will be there to talk about how to create content and get noisy at a time like this.

00:12:51.060 He's always in the marketplace talking about it.

00:12:52.940 I know he's got a torn triceps.

00:12:53.940 But even that makes it in the news.

00:12:55.660 Stephen Bartlett, fastest growing podcast in the world from Diary Review's CEO.

00:12:59.240 He'll be there.

00:13:00.180 Jerry Rice and Joe Montana will be sitting down with me to talk about how to find running mates.

00:13:04.700 And last but not least, Dan Martel, the great Dan Martel, will talk about how to use AI, multiple eight-figure exits, author of Buy Back Your Time.

00:13:12.980 They will be at the conference as well.

00:13:14.220 If you enjoyed this video, you want to watch more videos like this, click here.

00:13:16.920 And if you want to watch the entire podcast, click here.

Valuetainment - June 12, 2026

“MrBeast Going Public？” - Kalshi Traders BET On A MrBeast IPO

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