Valuetainment - March 26, 2025


“MSM Fire Sale” – RFK Jr’s Big Pharma Ad BAN Could CRIPPLE Cable News Giants


Episode Stats


Length

13 minutes

Words per minute

183.04254

Word count

2,392

Sentence count

215

Harmful content

Misogyny

3

sentences flagged

Toxicity

1

sentences flagged

Hate speech

2

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Bobby Kennedy wants to ban direct-to-consumer pharmaceutical advertising on TV. Is it moral to advertise getting more people taking drugs? And why is that even a thing? Rob and I break it down and talk about why it s a bad idea.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 RFK calls to ban one of Big Pharma's most powerful tool, rattle drug makers despite uncertain political prospects.
00:00:07.040 By the way, if they pull this off, we had this conversation, I had a conversation with him on this, and I had a conversation with Vivek on this.
00:00:14.120 So, Bobby Kennedy, nominated by Trump as DHS, HHS, has alarmed drug makers with his push to ban direct-to-consumer pharmaceutical advertising,
00:00:22.660 saying on October 31st in Glendale, Arizona, one of the things I'm going to advise Trump to do in order to correct the chronic disease epidemic
00:00:29.320 is to ban pharmaceutical advertising on TV.
00:00:31.500 Noted, there's only two countries in the world, us and New Zealand, and we have the highest disease rate,
00:00:38.100 and we buy more drugs, and they're more expensive than anywhere in the world.
00:00:41.280 If confirmed, Kennedy could influence the FDA and HHS, which regulate the ads.
00:00:46.160 Kennedy stands back by allies like Elon Musk, who wrote on X on November 19th on advertising on pharma,
00:00:53.440 and Dr. Bachari, a Trump's pick for National Institutes of Health, who said on X May 30th, 2023,
00:00:58.600 because of DTC ad, drug companies like Pfizer hold a grip, vice grip, on the editorial policies,
00:01:08.100 and for conventional American media, suggest media buys from ad revenue.
00:01:12.820 Adam.
00:01:13.400 P.B.D., I got to give credit to where credit's due.
00:01:16.400 You called this a long time ago.
00:01:20.380 So, you know, in that same podcast, correct me if I'm wrong, we were in Boca, it was 2021, we were in the studio,
00:01:28.220 it was our friend Zuby was in the house.
00:01:30.100 We were talking about Saudi, we were talking about the difference between New York City and Saudi, 0.58
00:01:33.760 and in that exact same conversation, shout out to you, Zuby,
00:01:36.720 we talked about what countries allow advertising on TV.
00:01:40.740 Very obscure stat, why would you even know this?
00:01:42.800 Advertising for big pharma, it was New Zealand, shout out to our friend Chad,
00:01:47.840 and number two, United States of America.
00:01:50.560 And then you went in on this, talking about big pharma,
00:01:53.980 and you basically said there's three things that are keeping the mainstream,
00:01:58.140 lamestream media live still.
00:02:00.560 And number one is live sports,
00:02:02.960 number two is literally boomers and senior citizens still watching the mainstream media news,
00:02:07.840 and then number three, which you're very much talking against, is big pharma.
00:02:12.000 And then what percentage of their ad revenue comes from big pharma?
00:02:15.560 I want to say like 75%, something like that.
00:02:18.000 It's a big percentage.
00:02:18.780 It's a big number, and here's Bobby Kennedy coming in, shutting it down.
00:02:23.820 Rob, what clip was that that you had?
00:02:26.580 There's a few.
00:02:27.400 I found the original clip.
00:02:28.860 This is where RFK made the announcement back in October,
00:02:32.340 and then there's also the clip of you that's going viral, talking about...
00:02:36.440 There you go.
00:02:37.080 Can I see this one?
00:02:37.900 So I'm talking about PBD.
00:02:39.380 It was a while ago, George Janko.
00:02:40.960 From the Cigar Lounge.
00:02:42.260 Go for it.
00:02:43.240 So you know who the third one is that's keeping cable in business?
00:02:45.400 Pharma.
00:02:46.220 Pharma.
00:02:47.320 Do you know what percentage of every dollar on sponsorship and ads cable TV gets from pharma?
00:02:53.320 What percentage is from pharma?
00:02:55.260 Percentage.
00:02:55.940 For every dollar.
00:02:57.060 Percentage.
00:02:57.880 So think about movie commercials, car commercials, clothing commercials,
00:03:02.880 all these different companies that do commercials.
00:03:05.360 So many industries that do commercials.
00:03:06.620 It's ridiculous, like 70%.
00:03:07.860 It's 75%. 0.97
00:03:09.080 Okay, ding, ding, ding.
00:03:10.840 75%.
00:03:11.880 So check this out.
00:03:13.100 Watch how crazy this is.
00:03:14.420 Watch how crazy this is.
00:03:15.680 Okay.
00:03:16.420 How is that even legal to do that?
00:03:19.040 Can you, while I'm doing this, just on your phone, Google,
00:03:21.560 what percentage of pharma cable advertisement, it's going to come up saying 75%.
00:03:26.900 Now watch this.
00:03:28.160 75%, right?
00:03:29.460 Stay with me here.
00:03:30.660 So now we have to answer the question.
00:03:32.900 Is it moral to advertise getting more people taking drugs?
00:03:38.480 Okay.
00:03:39.040 What's wrong with that?
00:03:40.360 It's their choice.
00:03:41.020 They got to do it.
00:03:41.500 No problem.
00:03:42.200 So then why is it out of nearly 200 countries in the world,
00:03:45.700 only two of them allow pharmaceutical companies to advertise on TV?
00:03:49.320 Yeah, you can.
00:03:49.900 And the other one, I don't.
00:03:51.300 That's a good-looking, smart guy right there, pal.
00:03:53.160 I don't know.
00:03:53.880 Yeah, let me tell you.
00:03:54.460 By the way, is that Jenko's girl?
00:03:55.860 Yeah.
00:03:56.120 Life.
00:03:56.660 Good for him, buddy.
00:03:57.340 Let me tell you something about what this means.
00:04:01.560 So let's process this.
00:04:03.600 Imagine you're CNN.
00:04:05.460 Imagine you're Fox.
00:04:07.500 Imagine you're MSNBC.
00:04:09.220 Imagine you're CBS.
00:04:10.980 Every one of these guys is taking money from pharma,
00:04:13.500 just so you know that.
00:04:14.740 Every one of them, 75 years old, you know, back problems,
00:04:18.720 knee problems, hip problems, all this, whatever it is,
00:04:20.940 they're taking the money, right?
00:04:23.560 If that number is 75%, Vinny,
00:04:25.440 if a talent at MSNBC or CNN is making $6 million,
00:04:29.720 75% of revenue goes away,
00:04:32.500 what is a 75% reduction to a $6 million salary?
00:04:35.960 What do you go to?
00:04:36.740 Four off?
00:04:37.820 You're now officially at $1.5 million.
00:04:39.680 Jeez.
00:04:40.240 So if you're paying somebody $6 million at CNN,
00:04:42.300 now it's $1.5 million.
00:04:43.600 Do you know how different life is at $6 million versus $1.5?
00:04:46.760 It's a very different life.
00:04:47.800 Living in New York, half of it has gone already for taxes.
00:04:50.520 Yeah.
00:04:51.940 You got to give 10% of it to your manager that negotiated that deal.
00:04:55.040 Okay, so $1.5 million, $1.50 goes to him.
00:04:58.640 So then you're left with whatever,
00:05:00.180 and then you're left with $6.
00:05:01.200 Now you're no longer in New York able to live on Long Island
00:05:04.340 or whatever.
00:05:04.880 Yeah, lifestyle changes very quickly.
00:05:06.840 If he approves this, if he approves this,
00:05:10.300 half of mainstream media companies are for sale.
00:05:13.180 Wow.
00:05:13.540 Half of them are for sale.
00:05:14.600 And that aggregator is going to come in and pick them up
00:05:16.700 and create a holding company, whatever you want to call it,
00:05:20.620 a roll-up where all these companies are going to be together.
00:05:23.800 That's what will happen because if they don't know how to make money,
00:05:26.840 not taking money from, you know what it's like?
00:05:29.240 It's like in sales when Tom and I one time were in a Vistage meeting.
00:05:33.700 We're talking 15 years ago, 16 years ago.
00:05:36.120 One of the guys in a Vistage meeting, I won't say his name,
00:05:38.220 but it was a Middle Eastern guy.
00:05:39.220 I think you helped him out for about a year and a half as well.
00:05:41.800 In a meeting he says, my revenue was $10 million.
00:05:45.660 Great.
00:05:47.120 And then he says, a guy named John asks,
00:05:52.040 what's your biggest revenue?
00:05:53.820 Is it from one client?
00:05:54.800 He says, yeah, one of my clients brings $7 million of that $10 million.
00:05:58.440 John says, what are you going to do if you lose that one client?
00:06:02.640 And you see the guy's look on his face.
00:06:04.260 He's a little bit like, why did you ask me a question like that?
00:06:07.580 It's a tough question to ask.
00:06:09.080 You know what happens?
00:06:10.560 They lose the guy.
00:06:11.800 What happens if you lose that guy?
00:06:13.440 It's your Frenito.
00:06:14.820 You go from $10 million to what now?
00:06:16.480 $3 million.
00:06:16.920 $3 million.
00:06:17.560 So there's a big business there, big difference in that business there.
00:06:21.120 If Big Pharma is out.
00:06:25.360 Rachel Maddow loses money.
00:06:28.020 Well, Rachel Maddow is holding MSNBC, in my opinion, hostage 0.97
00:06:30.400 because she's got something on them.
00:06:31.640 I don't know what it is.
00:06:32.440 But if that happens, it's disruption at the highest level.
00:06:36.500 Tom, your thoughts.
00:06:37.780 All the small channels.
00:06:39.200 So what do we know about CNN and MSNBC today?
00:06:46.000 They're barely hanging on.
00:06:47.620 They're not getting viewership.
00:06:49.320 And what do we also know is happening with over the top and cable rates?
00:06:53.000 They're losing cable rates.
00:06:54.240 They're losing money from, not losing money,
00:06:56.180 but the money they used to get from DirecTV is going down.
00:06:58.880 The money they used to get from the cable side is going down
00:07:01.760 because the subscribers are going down.
00:07:03.160 If now they're already today with the viewership going down,
00:07:07.900 they can't charge as much for ads from pharmaceutical companies among them.
00:07:12.540 And they're already out there trimming.
00:07:14.960 I mean, CNN went and cut everybody.
00:07:18.000 Everybody was cut 50% at least except Anderson Cooper.
00:07:22.080 And there you go.
00:07:25.700 The small, like MSNBC, I don't think it's a viable channel anymore.
00:07:29.640 I think it's gone.
00:07:30.800 I don't think it's for sale.
00:07:32.460 I think that it's just gone.
00:07:34.560 There's nothing to do that.
00:07:35.640 They said, well, look, now we've got viewership here.
00:07:38.660 We can only get this much ad dollars.
00:07:41.320 So we have to cancel these contracts.
00:07:44.460 What do you have left?
00:07:45.500 What do you have left?
00:07:46.280 You don't have a viable business left.
00:07:48.600 And that's it.
00:07:49.720 You know what's screwing things up?
00:07:50.900 Yesterday we were at the Cigar Lounge, last night.
00:07:53.440 Guess what you turn on to watch cable nowadays?
00:07:56.060 You'll turn on Hulu.
00:07:57.160 Yeah.
00:07:57.660 You'll turn on YouTube.
00:07:59.180 You'll turn on –
00:08:00.180 X.
00:08:00.880 I'll go to X and watch something.
00:08:02.340 But it's a very, very different world we're living in.
00:08:06.200 But an aggregator is going to buy up a lot of them.
00:08:09.740 They're already talking about them.
00:08:11.500 But they're going to buy up a lot of them.
00:08:12.540 You had a couple of your friends that came here that are aggregators.
00:08:14.580 They're going to be picking people up left and right
00:08:18.040 and then building a super media company.
00:08:21.980 Can I get maybe a different perspective?
00:08:24.420 So, you know, anytime that something is a massive change in the market,
00:08:27.320 we think like, oh, my God, certain industry is dead.
00:08:30.120 Oh, my God, they're never going to recover.
00:08:31.880 You know, we've heard this with AI.
00:08:33.580 And so I'm just thinking, you know,
00:08:36.200 if a big percentage of pharma goes bye-bye,
00:08:40.240 meaning they can't advertise on TV,
00:08:41.800 they're going to go someplace else.
00:08:43.820 Where are they going to advertise?
00:08:44.860 Maybe they're going radio.
00:08:46.320 Maybe they're going to the Internet.
00:08:47.880 Maybe they're going print.
00:08:48.720 Like, they have a ton of ad dollars to spend on marketing.
00:08:52.440 So I don't think that pharmaceuticals are going to necessarily just dissipate and fold.
00:08:57.000 So what is mainstream media?
00:08:58.520 What is the cable going to do?
00:08:59.900 They're going to go to whoever number two, number three, number four advertisers are
00:09:03.480 and say, hey, look, we got good deal for you.
00:09:07.480 We got good deal for you.
00:09:08.600 And they're going to cut a deal with some of these, whether it's auto industry type sector,
00:09:14.660 whether it's any senior product that's out there, diapers, who knows?
00:09:20.220 But I think they're going to, as much as we're sort of rooting for the death nail in the mainstream media,
00:09:28.240 whether it's Fox, whether it's CNN, whether it's MSNBC,
00:09:31.300 they're going to take alternative measures to sort of bring in advertisers to still advertise on TV.
00:09:41.420 They're not just going to fold.
00:09:42.360 They're going to fight.
00:09:43.280 So you think MSNBC and CNN, all these people are going to lie?
00:09:45.720 I don't think 75%.
00:09:47.020 We're going to see.
00:09:47.240 They're not just going to go out without a fight.
00:09:48.800 They're going to go to the rest of their advertisers and say,
00:09:51.660 like, who are the biggest advertisers on mainstream media?
00:09:53.860 Pharmaceuticals, automotive, retail, consumer packaging, apparently, insurance, technology.
00:10:03.020 So you're going to see other, here you go, Progressive, Carvana, T-Mobile.
00:10:07.860 That's old, though.
00:10:08.500 It's 2020.
00:10:09.680 All right.
00:10:10.060 But the point is, all these companies are going to have more opportunities because, Rob,
00:10:14.020 you know this because you worked in radio.
00:10:15.520 It's only going to be one thing.
00:10:17.160 There's only going to be what?
00:10:17.940 It's only going to be one shift.
00:10:20.100 Look, newspapers.
00:10:22.340 Okay, what happened to newspapers?
00:10:24.400 The physical newspaper.
00:10:25.720 They went online.
00:10:26.720 They went digital.
00:10:27.740 If CNN, MSNBC, these guys don't know how to go digital, it's over.
00:10:34.360 It's over.
00:10:35.700 They're going to be discounted.
00:10:38.060 They're going to have to find it.
00:10:39.160 Like, Joy Reid right now, she's doing a what?
00:10:40.780 She's doing a podcast.
00:10:41.560 She does stuff with Don Lemon.
00:10:43.100 You think they're getting paid the same kind of money as they did before?
00:10:46.140 Nowhere near.
00:10:47.240 Joy Reid is now working with Don Lemon?
00:10:48.900 No, no.
00:10:49.320 They did a podcast together, which was underwhelming.
00:10:52.680 But they did a podcast together.
00:10:54.260 What's the point, though?
00:10:55.460 They have to find a way to make money.
00:10:57.380 You think she's going to be able to financially make the same amount of money doing her, you know, podcast stuff personally? 0.57
00:11:02.940 Nowhere near.
00:11:03.500 It's just to build it.
00:11:04.460 Nobody wants to hear her.
00:11:05.120 And the market is going to filter out a lot of people.
00:11:09.740 For sure.
00:11:10.180 I get a lot of Manects, a lot of questions about people telling me, Pat, you know, I'm at a point in my life where, you know, I just can't find myself to get to the next level.
00:11:18.320 My life is good.
00:11:19.120 My wife is good. 0.88
00:11:19.880 My family is good.
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00:11:27.460 And I tell them, every single one of them, I said, get off this Manect. 1.00
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00:11:57.520 Why?
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00:12:25.100 If you enjoyed this video, you want to watch more videos like this, click here.
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00:12:35.300 Let's find out.