Valuetainment - June 23, 2026


＂Podcasting Is Hard＂ – Why Netflix Can't Compete With YouTube Podcasts


Episode Stats


Length

11 minutes

Words per minute

183.59

Word count

2,159

Sentence count

181

Harmful content

Misogyny

1

sentences flagged

Toxicity

6

sentences flagged

Hate speech

2

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Netflix's podcast efforts have failed to meet expectations, and it's time to ask the question: what's going on with podcasting on Netflix? Today, we talk about why this is a problem, and how Netflix can fix it.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.760 Rosen lasagna, medium power, 15 minutes.
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00:00:30.000 a Netflix story on what's going on with podcasting.
00:00:34.140 So Netflix decides to get into the podcasting game.
00:00:37.880 They do, and they bought a bunch of big podcasts when they went into it.
00:00:43.360 And Netflix's video podcast engagement numbers are low per Insider
00:00:47.840 made a major push into video podcasts in 2025.
00:00:51.940 Some of the big deals they did, Bill Simmons and the Ringer Network,
00:00:54.780 Pardon My Takes, Spittin' Chicklet, the Ryan Rossillo Show, iHeartMedia program,
00:01:01.080 and I even think they got Barstool Payton eight figures per year.
00:01:04.620 Early results appear disappointing.
00:01:06.160 According to Puck's Matthew Bologna, internal sentiment at Netflix suggests the investment has yet to generate strong engagement.
00:01:12.880 Bologna reported that multiple company sources describe podcast viewership as low, perhaps most notably to date.
00:01:19.520 No podcast has charted on the Nielsen Weekly Top Ten.
00:01:23.720 and this is significant because Nielsen programming
00:01:25.440 frequently dominates Nielsen's rankings in these categories.
00:01:28.940 Podcast struggles come as engagement growth slows.
00:01:32.660 The concerns arrive alongside broader questions, broader questions.
00:01:37.300 Total viewing hours rose only 2% during the second half of 2025.
00:01:40.960 Global subscribership increased 10% according to Moftison estimates
00:01:45.360 that implies daily engagement per subscriber declined by approximately 8%.
00:01:50.140 Tom, why is this so important, and can they turn it around?
00:01:53.720 I think they can turn it around, but it's going to be difficult. And I believe that they really whiffed on one thing, and that thing is focus. You've got to know what you make, and you've got to know what you do and what you do well.
00:02:08.540 And Netflix is not in the podcast game.
00:02:12.220 Netflix funds series. 0.97
00:02:14.480 They fund damn good series. 0.94
00:02:16.800 They fund movies. 0.98
00:02:18.380 They buy rights to certain movies, Pat, that turn out to be beautiful.
00:02:26.200 And what's really interesting about this is podcast is a big category.
00:02:30.800 Podcast makes content.
00:02:32.280 We make content.
00:02:33.660 Podcast needs subscribers.
00:02:35.680 We have subscribers.
00:02:37.080 And so they went out to do it.
00:02:38.400 But I think what they went out to do is they made a couple acquisitions of things like Breakfast Club and Bill Simmons, but they paid a hell of a lot of money for them, maybe overpaid.
00:02:52.440 Now, maybe they thought that that was the Rush Limbaugh contract for EIB Network, Excellence in Broadcasting, or they thought it was the Howard Stern contract for Sirius Satellite Radio.
00:03:03.560 Those are big anchor contracts that got people in the business.
00:03:07.600 But I actually think that the podcast world is more difficult than they think.
00:03:13.940 And I think they overpaid for what they got into it.
00:03:16.480 And they're having trouble being a destination for the podcast.
00:03:21.740 Because look what people have to do.
00:03:23.880 So you have to decide, okay, I'm going to go watch on Netflix or I'm going to watch somewhere else.
00:03:28.920 Are the things on Netflix available at other places?
00:03:32.220 No, it's just on Netflix.
00:03:33.560 right exactly so what do you do whereas on spotify we're on spotify we're also on um
00:03:41.780 youtube on the video version actually video on spotify too but i think they lost focus pat i
00:03:47.780 honestly think they lost focus and they thought they could just open their checkbook buy a few
00:03:51.660 of them but you have to remember it they're not just in the podcast business they're trying to be
00:03:56.620 in the exclusive provider to you and me business and that's not how podcast works right now adam
00:04:01.920 look podcasting is hard business is harder and being in the business of podcasting is probably
00:04:09.260 the hardest thing ever because for anybody out there i mean i i never watched one podcast on
00:04:15.780 netflix i you know i'll go to youtube i'll go to spotify to see what's out there i didn't even know
00:04:21.020 that these things are doing there but look they they uh they're going into a red ocean we talk
00:04:27.880 about going into blue oceans a lot they're going into a red ocean it's not easy and they're finding
00:04:31.700 out that this is very hard business to do that's it and pat i think tom made a great point tom i'm
00:04:36.440 going to elaborate a little bit think about it on youtube if you want to watch the pbd podcast you
00:04:41.300 go in there they send you notifications you just click on it it's live it's happening and if you
00:04:46.060 just want to go and watch an episode the latest one's going to pop up adam think about it for
00:04:48.960 netflix you not only have to have a membership youtube is free unless you go premium you have
00:04:53.300 to log into netflix you have to find the show you have to go to the episode it's such a painstaking
00:04:58.200 thing to get in there to watch it and i'm i'm saying this as a consumer like i'm seeing the
00:05:04.040 it just looks too produced and it looks too good i love youtube you just click on it
00:05:09.140 one ad if you're not premium guys it's taken me years i finally became premium youtube stop it
00:05:14.940 it feels i roller yo i don't want to brag yeah no commercials going real good life is doing i'm
00:05:21.960 doing good yeah i got to that point about two years ago i i knew i made it i finally did it
00:05:27.040 But it's just.
00:05:28.100 I roll like that.
00:05:28.820 Yeah.
00:05:29.400 I roll like that.
00:05:30.900 I roll like that.
00:05:31.020 We do.
00:05:31.680 Wedding crashes.
00:05:32.160 By the way, the guy that said I roll like that just got arrested for not paying.
00:05:35.220 Faison Love.
00:05:35.940 For not paying child support for the last $250,000.
00:05:41.280 He's like, I haven't made any money less than $10,000 a year.
00:05:44.980 He came in the courtroom in, what do you call it?
00:05:48.340 Wheelchair.
00:05:49.600 This is the guy from Wedding Crash.
00:05:51.000 Faison Love.
00:05:51.240 The guy that dropped his entire pants.
00:05:53.020 And you know which one.
00:05:53.540 Yeah, Faison Love, the big guy.
00:05:54.620 Wedding Crash.
00:05:54.960 He's a comedian.
00:05:55.440 Can you go type his.
00:05:56.440 Not wedding crushers.
00:05:58.120 Couples retreat.
00:05:59.180 Oh, okay.
00:05:59.880 He was an elf. 1.00
00:06:01.540 I'm like, there was no black people in wedding crushers. 0.94
00:06:03.380 Did you see how much money he said he made?
00:06:06.240 He said, I made less than $10,000 the last four years.
00:06:10.100 Okay?
00:06:10.360 I mean, what is it?
00:06:10.840 And the dispute, right there, right there.
00:06:12.420 He admitted that he has been living in his car and relies on annual royalties from elf,
00:06:18.140 which amounts to $10,000 to make ends meet a year.
00:06:23.200 Love's attorney Glenn highlighted the severity of the situation.
00:06:26.440 He told people, stating he was homeless, he lived in his car,
00:06:29.240 emphasizing that drastic change in the circumstances over the years.
00:06:32.900 Pretty wild to think a guy like this.
00:06:34.260 This guy is living in his car.
00:06:35.600 He's saying he's living in his car.
00:06:36.700 It's a big car, Tom.
00:06:37.440 He's living in his car in drive-thru, apparently.
00:06:39.760 Yeah.
00:06:40.100 Living in a van down by the river.
00:06:42.400 I'm not trying to be funny either.
00:06:44.620 I'm not trying to be funny either.
00:06:46.140 He's a McDonald's guy.
00:06:46.960 I'm just saying, he's living in his car.
00:06:48.700 If he's living in his car, he's still eating.
00:06:52.500 You see a lot of people.
00:06:54.700 What are you trying to say, Tom?
00:06:56.140 No, I'm going to just say the narrative doesn't seem to match the dimensions.
00:07:00.780 Got it.
00:07:01.200 It's a good way to put it. 0.91
00:07:01.920 Frickin' shot right there. 0.76
00:07:03.200 Got it.
00:07:03.660 Listen, all I was saying is you were great on Elf and in Couples Retreat.
00:07:08.700 Fantastic.
00:07:09.100 By the way, Tom can be found at 1200 West Side.
00:07:13.160 It's a big-ass wall.
00:07:14.240 You're going to have to jump over.
00:07:14.820 There's palm trees.
00:07:15.500 And there's palm trees.
00:07:16.460 There's palm trees.
00:07:16.940 I mean, this is a tragedy.
00:07:18.140 Where are his friends?
00:07:18.980 Where are his friends helping him?
00:07:20.180 The actors and actors.
00:07:20.900 But, by the way, to be honest with you, if you're a B.C. actor, Tom, it is hard to make it.
00:07:27.760 There was a documentary they did many years ago called That Guy.
00:07:31.540 Can you type in That Guy Documentary?
00:07:33.500 Oh, when it's like, hey, you're that guy.
00:07:35.220 You're that guy.
00:07:36.120 And they talk to all the people, that guy.
00:07:39.900 And it's actually a good documentary.
00:07:41.560 You were in that thing.
00:07:42.020 And you recognize everybody.
00:07:43.940 But they say, we're that guy.
00:07:46.560 We're the people that say, you're that guy, right?
00:07:48.660 You know what's around the corner?
00:07:50.500 What is around the corner?
00:07:51.900 What are we today?
00:07:52.700 Today's the 22nd.
00:07:54.720 Fourth of July is how many days away?
00:07:57.780 Roughly 15, 16 days away from Fourth of July.
00:08:00.820 Okay?
00:08:01.660 So here's what we did.
00:08:02.780 The guys put a video together.
00:08:04.440 I hope the guy's on the back already.
00:08:07.320 We have flirted with this video and shown it to you for six months.
00:08:11.300 But we've never released it.
00:08:12.640 We kept the best one for last.
00:08:15.280 And I'm going to tell you why this will go and be on eBay in no time
00:08:18.780 because we have a 250-year anniversary box that's here
00:08:24.200 with some special items in it, and specifically the hat.
00:08:28.140 It's the hat that employees came to us and said,
00:08:30.720 please don't sell it all.
00:08:32.400 Let us have some of it, but I first want you to watch this video,
00:08:35.180 especially the people that love America.
00:08:37.480 Go ahead, guys.
00:08:38.000 Before there was a nation, God bless America.
00:08:41.620 There was an idea, an idea powerful enough to ignite a revolution.
00:08:46.520 America has marched through history with courage in its heart
00:08:51.280 And freedom as its cause
00:08:54.240 We crossed frontiers
00:08:56.800 We built railroads that united a continent
00:08:59.800 We rose from the ashes of conflict
00:09:03.000 We defended liberty across oceans
00:09:06.500 And we reached beyond Earth itself
00:09:09.740 Planting our flag among the stars
00:09:12.760 Through every trial, one spirit endured, a spirit to dream bigger, to stand stronger, to keep moving forward.
00:09:26.300 For 250 years, generations of Americans have written a story of sacrifice, innovation, resilience, and hope.
00:09:36.360 And now, the next chapter begins.
00:09:39.240 This is America.
00:09:42.760 250 years of freedom.
00:09:46.940 250 years of courage.
00:09:50.820 250 years of a nation still rising.
00:09:55.620 I'll join the military right now.
00:09:57.160 It ain't great.
00:09:57.880 Don't you just...
00:09:58.720 By the way, aren't you proud you served the military?
00:10:00.820 One of the best decisions I made.
00:10:02.800 Absolutely.
00:10:03.220 So go to vtmerch.com.
00:10:05.320 Only limited, 250 boxes.
00:10:09.180 When you go there, it comes with a shirt that says the greatest country in the world.
00:10:13.920 On the box, it says 250 years of freedom, future looks bright.
00:10:18.040 When you open it up, you get a future looks bright mug.
00:10:21.000 You get these hats that there's only a limited supply of them.
00:10:25.020 And then you get this water mug.
00:10:27.040 What do you call these things?
00:10:29.020 What's it called?
00:10:30.760 250 year anniversary on it as well.
00:10:32.780 It says, and God we trust.
00:10:33.980 And on the back, it says the greatest country in the world.
00:10:36.640 But it's only for 250 of them.
00:10:38.180 So, if you want to buy the hat by itself, you have the option to do that.
00:10:43.200 But it's limited supply.
00:10:44.400 These will go in no time.
00:10:45.940 And the only place you'll be able to find them is on eBay.
00:10:48.140 So, if you see this video afterwards and it's already sold out, go on eBay.
00:10:51.500 Some guys will put it up.
00:10:52.800 But if you want to get the kit, go to vtmerch.com, place the order, get the entire box, the shirt.
00:10:59.300 Can you go through order of the box so we can see exactly how it works?
00:11:02.500 Can you go all the way to the top so they can see when they order the box how it works?
00:11:06.120 If you want to go back to, I think, go back to the home page and go to the collections.
00:11:12.100 No, go back to the home page, and it should be right there.
00:11:15.680 Click on that secure yours when you go on the site, and then click on the box top left.
00:11:19.680 So right there, if you go through it, so pick the shirt.
00:11:21.820 So you pick the size, whatever size it is, right there to the top right.
00:11:25.120 Just pick the shirt size.
00:11:26.620 Got you.
00:11:26.880 Okay, so go medium, plus one.
00:11:28.900 And then everything else is included.
00:11:30.760 Go in the bottom, place your order.
00:11:32.060 The house will come over to you.
00:11:33.080 So go to vtmerge.com, place your order.
00:11:36.120 Get your latest, greatest country in the world campaign that we have.
00:11:40.200 If you enjoyed this video, you want to watch more videos like this, click here.
00:11:42.820 And if you want to watch the entire podcast, click here.