Valuetainment - February 22, 2026


“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts

Hosted by
Patrick Bet-David
Mentioned
Brian Tracy Heritage Foundation Charlie Turning Point Gen Z Attendance Tuscaneiro Valentine Humberto Flagler Amfest F-150 Adam
“Don’t Become A Chair＂ - Horst Shulze DEFENDS Ritz Carlton's NON-NEGOTIABLE Hospitality Standards “Cut The Head Off The Dragon” - El Mencho Death IGNITES Violence Across Mexico

Episode Stats


Length

10 minutes

Words per minute

204.4

Word count

2,188

Sentence count

198

Harmful content

Misogyny

4

sentences flagged

Hate speech

6

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode, I sit down with Pat Buchanan, CEO of Heritage Resources and President of the Heritage Foundation, to talk about the importance of being authentic in order to attract a new generation of conservative Americans. We talk about what it means to be an authentic conservative, and how Heritage has been able to tap into the needs of a younger generation.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.000 I always ask myself, you know, Humberto came up to me the other day,
00:00:03.660 he says, we should launch a new series called How to Fix dot, dot, dot, whatever,
00:00:07.340 Disney, How to Fix This, How to Fix the NBA, and, you know,
00:00:10.000 I'll go to a business and I'll kind of look around, I'm like,
00:00:11.720 I don't know if I would put the entrance there, I would put it over here.
00:00:13.860 I don't know why the hostess, when I ask where the bathroom is, she just pointed. 1.00
00:00:18.460 This is a $200 a person plate.
00:00:20.520 You don't point, you walk my dad to the bathroom.
00:00:23.000 We were at Flagler's the other day, restaurant, on my wife's birthday,
00:00:26.880 at Valentine's Day, and my dad asked one of the hosts, not the, what do you call it,
00:00:31.720 the ones that come and pick up the stuff, I don't know what you call them.
00:00:34.820 Anyway, so she comes, she's picking the stuff, and she says, where's the restroom? 0.96
00:00:38.600 My dad's 83 years old.
00:00:40.220 And she says, the restroom's at the front, but let me have such and such take you. 1.00
00:00:44.160 Lady came, walked over there, said, that's all I was paying attention to. 0.99
00:00:47.260 I said, that's great, this is why I love Flagler's restaurant,
00:00:49.840 and Mikel does a great job running that restaurant, Italian guy.
00:00:53.100 Okay, so what does heritage do, and I don't even know if it's part of your strategy
00:01:00.760 or if it's important or not.
00:01:01.980 If it's not, then just say, Pat, it's not that important.
00:01:04.440 What does heritage do to become cool, attractive to 20-year-olds to say,
00:01:11.020 you know what, heritage is cool.
00:01:13.880 I want to go, because you guys have a lot of history to learn from.
00:01:17.640 My kids, you know, there is many, many institutions to go through to learn.
00:01:23.140 It's very important for companies like you guys to make it, very important.
00:01:26.380 For us, it's very important to make it, because we need that conservative ideology to,
00:01:31.140 this is not an easy job you have.
00:01:32.400 Your job is very, very hard, and the job of heritage or Claremont or any of these guys,
00:01:37.100 TPUSA, you guys have a very difficult job to work.
00:01:40.460 How do you track more of the youth?
00:01:42.840 Number one, we're authentic.
00:01:45.040 The one thing that Gen Z... 1.00
00:01:46.360 There's got to be more than that, though.
00:01:47.820 That's a vanilla answer, so I want to...
00:01:49.520 I don't mean it to be vanilla, although it's fair for you to say that.
00:01:52.200 What I mean by that is, so bear with me for one minute...
00:01:54.880 Please.
00:01:55.240 ...is that the biggest critique that Gen Z has of our generation, of the United States,
00:02:02.640 more than anything else, is that the existing institutions are not authentic.
00:02:07.500 Congress, media, law enforcement, unfortunately, and so for heritage, we're not going to go
00:02:17.200 out and say, we're going to change what we've been saying, we're going to change how we do
00:02:21.280 the core of what we're doing.
00:02:22.280 We're going to be us, and I'm going to get to the second thing, which is something that
00:02:26.400 we're learning to your point.
00:02:27.600 But the greatest, or the segment of the population that loved our presidential transition project
00:02:34.360 the most, Project 2025, were young Americans.
00:02:37.920 You know why?
00:02:38.960 Because it is a massive critique of what youngest Americans have of this country, which is all 0.97
00:02:47.160 of the elites, have all of this power, and here's a plan to take it back, and heritage,
00:02:51.920 in spite of all the slings and arrows, you notice this is part of our ethos, we're willing
00:02:55.300 to take those, is going to stand tall and keep pounding, pounding, pounding, pounding.
00:02:59.820 So we have to continue to be us.
00:03:01.740 But the second thing is, and this is what we're getting better at, we're not great at
00:03:04.720 it yet, is using modern technology to access that segment of the population.
00:03:11.300 And we're doing a much better job of that than we did three or four years ago.
00:03:14.220 But a lot of it, I will say, is also the people you spend time with.
00:03:18.440 So heritage is sort of a point three.
00:03:21.340 Heritage is sort of leading a reconstellation, if you will, of the conservative organizations
00:03:28.200 in Washington.
00:03:29.700 And organizations like Claremont, like Turning Point, like American Moment, like Center for
00:03:36.000 Renewing America, like the Conservative Partnership Institute.
00:03:38.940 We'll work with anybody, Pat.
00:03:40.060 But these are the organizations that are going to be authentic, and also to the extent that
00:03:45.080 it makes sense for them, going to use the tools, social media in particular, to access
00:03:49.720 a segment of the population that we haven't enough.
00:03:52.040 That combination has allowed us to have quite a following with younger Americans.
00:03:57.060 But we still have to grow in that.
00:03:58.880 Yeah, I wonder, I wonder what that, what that movement would be, because it would need to
00:04:06.900 be intentional.
00:04:07.780 I don't know if that's enough on what you're talking about, because what I do know is your
00:04:12.040 philosophies of the way to live are right.
00:04:16.600 That's winning idea.
00:04:18.200 So I think, and we're seeing younger men becoming more conservative.
00:04:22.600 We're seeing, you know, specifically younger men, not younger women.
00:04:26.900 You see the stats when you're looking at it.
00:04:28.360 So this is good, because yesterday my son and I were talking, it was reminding me at
00:04:32.540 the Vol Conference that he wasn't there.
00:04:33.940 And I said, well, you weren't at the Vol Conference?
00:04:35.860 He says, how do you not remember?
00:04:37.720 You called me.
00:04:38.540 That's when Charlie died.
00:04:39.960 I said, that's right.
00:04:42.040 We spoke.
00:04:43.460 And my oldest son has never gone emotional for it.
00:04:47.100 He's not a, he's a very, very strong, you know, son.
00:04:51.880 The day when that happened, I was at the Vol Conference, I had to call him.
00:04:55.260 And he says, dad, I need to talk to you.
00:04:57.640 And when I came back and I walked with him for 30 minutes, he's never hugged me for 30
00:05:01.000 minutes like that.
00:05:01.680 I've never seen him do that.
00:05:02.680 So we are relying on you guys to get it right, because this is not what I do full time.
00:05:08.320 My job is a different thing than you guys.
00:05:09.820 So for us, I think you guys have a very important role to do a better job of getting the message
00:05:17.180 out to the youth.
00:05:18.000 And I don't know how you do it.
00:05:19.200 Obviously, we saw the playbook of how Charlie did it.
00:05:21.200 And Charlie would go out there and sit at the colleges and he would do the high school
00:05:24.980 thing and all that stuff and get out there with the messaging even more.
00:05:28.560 But I think you have a, you have a, you carry a burden, whether you want to call it a legislative
00:05:33.620 burden or just a burden.
00:05:35.720 And that burdens on you because your messaging and the history that you have needs to get
00:05:41.000 to the kids, not just to people that are already agreeing with you.
00:05:44.840 When Charlie and I first time sat down, 2017, Adam, on the podcast, I said, I said, how many
00:05:51.480 people you got here?
00:05:52.140 A thousand people.
00:05:53.020 So why is everybody white? 0.88
00:05:54.920 He said, no, they're not.
00:05:56.080 I said, I'm just asking him.
00:05:57.140 Why is there?
00:05:57.480 Because I'm not white. 0.75
00:05:58.100 I'm Middle Eastern.
00:05:58.580 My wife's white.
00:05:59.260 Why is everybody white? 0.98
00:06:00.740 He said, well, you know, we have 36 people that are Hispanic and 20 people that are this.
00:06:05.420 I said, that's 95% white.
00:06:07.800 He said, well, we're going to work on it.
00:06:09.180 And he said that to me.
00:06:10.260 I was like, you know what?
00:06:11.520 It's great.
00:06:12.280 So, and the next thing you know, you go to TPUSC, all types of people are now showing up,
00:06:16.100 right?
00:06:17.100 Is that even a, you know, is that even a thought?
00:06:20.140 Because in Blue Ocean's strategy, is that even a strategy?
00:06:21.980 Is that even a plan?
00:06:22.760 You're like, ah, it's not really that important to us.
00:06:24.340 We're going to focus on this demographic.
00:06:25.900 It's kind of like, you know, cars.
00:06:27.760 We're not really wanting to go into sports car market.
00:06:30.300 We're trucks.
00:06:31.000 We're F-150.
00:06:31.740 We're this.
00:06:32.560 Or do you really want to get into the U-car?
00:06:34.200 No, we absolutely want to.
00:06:34.940 To get into it.
00:06:36.620 My point in saying that we've improved in that regard, but we have some improvement
00:06:41.160 to make, is just to be transparent.
00:06:43.380 That we haven't figured out how to unlock that door.
00:06:46.200 A closer collaboration with Turning Point has helped.
00:06:48.780 But I will tell you, when it comes to your point about these almost all-white audiences, 0.80
00:06:54.900 we have had some modest success with African-American outreach.
00:06:59.540 Before I got to Heritage, I was running the Texas Public Policy Foundation, and we had
00:07:02.880 begun to hone pretty well this outreach to voters in South Texas, almost all of them Hispanic.
00:07:08.100 There are obviously huge increases in support by Hispanics, both men and women, and black
00:07:14.280 men.
00:07:15.140 And what I would call the MAGA coalition, where Heritage comes in, is in addition to wanting
00:07:19.800 to reach those audiences, as Charlie did, is also to help be the glue behind the scenes
00:07:25.680 between the principles and the policies, how you message it, and then learning from these
00:07:30.120 other organizations we're collaborating with more closely, how we ourselves can do it.
00:07:34.920 Right.
00:07:35.240 And a part of it is, if it's not part of the strategy, it's not part of the strategy.
00:07:39.240 It's a vital part of our strategy.
00:07:40.520 Why?
00:07:41.140 Because we exist to restore self-governance to the American people.
00:07:44.700 That can only happen if there are conservatively-minded men and women in Congress and in state
00:07:49.320 legislatures, which means you have to do what?
00:07:51.160 Right.
00:07:51.320 You have to win elections.
00:07:52.340 Right.
00:07:52.580 And so Heritage always thinks in 50% plus one terms.
00:07:55.880 We are a coalitional organization.
00:07:57.560 I've spoken at Amfest a couple times.
00:07:59.140 I've spoken at CPAC.
00:08:00.200 And when I go to CPAC and I look around, I'm like, okay.
00:08:02.760 And I go to TPUSA.
00:08:04.280 Got it.
00:08:05.360 Energy TPUSA, nine and a half.
00:08:08.140 Energy CPAC, six, right?
00:08:10.540 Six and a half.
00:08:11.040 Unless if the main keynote speakers come, then it's a different story, right?
00:08:13.920 But it's a lot of business, be done, deals, be done.
00:08:15.680 I haven't been to your event to see what it's like.
00:08:17.500 But the point is, the energy of who comes there is very important.
00:08:23.480 So strategically, who do you invite?
00:08:25.740 Are your guests people that youth will say, I really want to hear what he has to say?
00:08:32.100 I really want to hear what she has to say.
00:08:34.380 I don't know what that is.
00:08:35.180 These are things that you guys got to deal with on an organization.
00:08:38.220 But those are the questions to ask for sure.
00:08:39.560 Right.
00:08:39.860 But you're the biggest one.
00:08:41.520 And you guys are a name that we all know.
00:08:43.620 Like, one time I'm with Brian Tracy.
00:08:45.540 I invited him to speak at our event at Reno.
00:08:47.880 And I said, Brian Tracy, you know I'm one of the biggest donors at our heritage.
00:08:51.300 Brian Tracy?
00:08:52.160 Yeah.
00:08:52.540 I said, there's no way.
00:08:53.660 So I went and typed up Brian Tracy.
00:08:54.840 Wow, Brian Tracy Heritage Foundation.
00:08:56.300 I didn't know that.
00:08:57.420 Long time board member.
00:08:58.240 There's a lot of people that you guys have that people don't even know these names.
00:09:02.440 What it made me think about is, how do I not know this?
00:09:06.240 How are they marketing who is in there?
00:09:09.260 How are they telling that story?
00:09:11.840 I think there's a massive, massive opportunity there.
00:09:14.540 One opportunity that I think would be there, if you opened it up, and we were at a church in Dallas.
00:09:20.620 It was called Watermark.
00:09:21.480 One day the pastor says, open, three hours, ask me any questions you want to ask.
00:09:25.460 Members came in.
00:09:26.160 It got heated.
00:09:27.100 Why do we do this?
00:09:28.020 And why do we do that?
00:09:28.800 And why do we do this?
00:09:30.260 And I'm like, oh my God.
00:09:31.440 Attendance is going to go down next Sunday.
00:09:33.340 Boom.
00:09:33.660 Boom.
00:09:35.420 Skyrocketed.
00:09:35.860 Why?
00:09:36.820 They just want to know that you, you know.
00:09:38.900 Authenticity.
00:09:39.660 Authenticity.
00:09:40.120 That you wanted to, you're allowing people to be heard.
00:09:42.600 Okay.
00:09:43.220 Let's talk about something that's probably.
00:09:44.440 By the way, I'll just say, we'll take that for action.
00:09:46.540 So the next time we talk, I'll give you a progress.
00:09:48.100 Great.
00:09:48.400 I can't wait to hear about it.
00:09:48.980 Because I agree entirely.
00:09:49.500 I can't wait to hear about it.
00:09:50.340 Because I want to see you guys succeed at the highest level.
00:09:52.120 When we set out to create a shoe that blends comfort, function, and luxury, we had the
00:09:58.720 choice to make it fast.
00:10:00.400 We had the choice to make it cheap.
00:10:02.360 We chose neither.
00:10:03.960 Instead, we chose Tuscaneiro.
00:10:06.320 We chose true Italian craftsmanship.
00:10:08.920 Each pair touched by 50 skilled hands.
00:10:11.760 We chose patience, spending two years perfecting every detail.
00:10:15.220 And we chose the finest quality at every step.
00:10:19.440 Introducing the Future Looks Bright collection.
00:10:22.980 Not rushed.
00:10:24.300 Not disposable.
00:10:25.760 Not ordinary.
00:10:27.140 Rather, intentional.
00:10:29.860 Luxurious.
00:10:31.140 Timeless.
00:10:36.220 If you enjoyed this video, you want to watch more videos like this, click here.
00:10:39.520 And if you want to watch the entire podcast, click here.