Sandy Harding is the last surviving Blockbuster store manager in the world. She s been with the company for 16 years and has seen it all. She talks about her love for Blockbuster and why she s so loyal to the brand.
00:17:51.380And it's like, you can give me all the lip service you want.
00:17:53.960You can tell me how wonderful it's going to be.
00:17:55.600But if I don't actually see results and I'm not getting any answers, then you're just giving me words coming out of your mouth to make me happy because I'm here for three days and then I'm going back home.
00:18:04.780And it's like, you know, I want to see a real plan of what we're going to do as a result of this.
00:18:10.640You know, our numbers were starting to go down.
00:18:12.360And really here at our locations, we were, we had the benefit of not having any corporate stores around us.
00:18:19.220And we had a Hollywood video here in town and we had some mom and pops, but, you know, we, we had four stores here in Bend.
00:18:26.380So we definitely had, you know, the bigger market, I guess you want to say, or we had the, you know, the bigger piece of the pie here in town.
00:18:34.040And so we probably didn't feel the effects that some of the bigger towns felt, you know, in Texas and different places where they had lots of corporate owned blockbusters and lots of franchise owners.
00:18:43.500So, I mean, we had, you know, good producing stores and we made good money here at the time, but we still were feeling the effects of having Redbox across the street.
00:18:51.960We were still feeling the effects of Netflix.
00:18:53.880We were still hearing customers coming in and going, oh, you work at Blockbuster, Blockbuster's old news.
00:18:58.300You know, I remember now when I walk into Costco, people see me and recognize me for Blockbuster.
00:19:03.840And, oh my God, you work at the coolest place ever.
00:19:05.720I remember when I'd go into Block or into Costco and different places and not want to tell people I worked at Blockbuster because I didn't want to hear about how negative it was.
00:19:13.380And how, you know, we're all going out of business.
00:19:15.960So, I mean, it just was very frustrating for me being a newcomer and seeing that, hey, you know, I'm not listening to the same old, same old that you're telling me every time.
00:19:26.160I don't see results and I don't understand why you people aren't taking this more seriously.
00:19:30.200And, you know, the franchise owners, I could see the frustration on their faces, the actual owners.
00:19:36.160I was the manager and I was there and I was there more to, you know, find out what the new, you know, POP, which is what they called it,
00:19:42.860which was the new, what the stores are going to look like, you know, what are we going to do for Christmas and what kind of movies are coming out.
00:19:47.760I mean, I was more focused on that, but I also had worked in business long enough to watch the other things and the franchise owners getting really frustrated
00:19:54.620because they weren't getting the kind of the answers that they were looking for.
00:19:59.720They weren't getting the support and the help and, you know, and they were paying an enormous amount of fees.
00:20:04.900I mean, the amount of money that we were paying to Blockbuster every month was a good chunk of money to not be getting, you know, the answers.
00:20:13.240What was the number? Was it 10% or was it more like 6%?
00:20:16.640You know, I think it was closer to 10, but I don't know because at the time, remember, I was doing-
00:22:05.900So we still are very much a part of that.
00:22:08.040And, you know, that $4 a night was meant for a customer to come in and rent a movie and take it home or they could come in and rent the whole store and watch whatever they wanted to for one night.
00:22:16.280And so it was meant to be kind of a fun thing for just locals to say, hey, thanks for all the years of support.
00:22:21.700And we, you know, we've tried to do as many things as we can over the years.
00:22:26.260And I always give out as many shout outs to the other small businesses in town because, you know, all of our merchandise that we sell online, for example,
00:22:33.120all of it is acquired through a Bend store, a Bend company.
00:22:36.840So even if, you know, they're only printing it, they're still buying it from somewhere else.
00:22:41.100They're printing it here locally and they're getting paid by me.
00:22:43.920So, you know, I've had lots of people that have told me, hey, why are you doing that?
00:22:47.320Why are you not just buying it online and getting it for, you know, you know, at least 30% cheaper than what you're paying now?
00:22:53.680And I'm like, yeah, but that doesn't bring the money back to Bend.
00:22:56.480And the whole reason why we're still here is the Bend community.
00:23:00.040And so I think that people really appreciate that we've done that.
00:23:03.980And the fact that I can work for Ken and Debbie who support me on that and are like, no, you're spot on.
00:23:24.080But again, when the tourists stop buying those hoodies, this Bend's what's going to support me.
00:23:29.000And if I turn my back on Bend and just go straight, push forward to the tourism aspect and become an Airbnb every week and all those things, Bend is going to be like, whatever, you're just another corporate sellout.
00:23:47.860I mean, we have people that travel here all the time to see us.
00:23:51.060And, you know, short of working for Disneyland, I don't think that I can work anywhere else that every customer that walks to the door is happy to see me every day.
00:23:58.900It's a very positive, happy place to work.
00:24:01.100And right now in this world, I don't know that I'd want to leave that.
00:24:05.640I mean, this is, it's just a very wonderful place to be.
00:24:08.800You know, you said, talk about Disneyland.
00:24:10.380And I think it was in, I don't know what year it was, 08 or Sonata, 08, a little bit prior to that, when Blockbuster got approval to build an amusement park in Miami, a massive little park that they were going to build.
00:24:20.660I mean, the stories that they have is insane of what they were doing at one point.
00:24:26.100But are you guys profitable right now?
00:24:29.180Is enough business coming in where you're staying profitable?
00:24:41.500What were some innovative campaigns where for you, if you were to say, you know, like McDonald's came out with an innovative campaign called Share a Coke and they would put a name on there.
00:25:00.700It's a great campaign that they did, right?
00:25:02.100You see a lot of different companies that do great campaigns.
00:25:04.820What are some things you think they could have done at that time with the late fee that would have been a great campaign or even any other campaigns they could have done that maybe would have brought back the customers?
00:25:15.960Have you, I'm sure there's been a lot of discussions, a lot of topics, talks about that.
00:25:20.340What are some things they could have done?
00:25:22.120Well, I think they could have done more charitable things.
00:25:25.600Now I say that, but I don't know all the things that they were doing behind the scenes.
00:25:31.020But all you ever really saw was, oh yeah, they're doing the, oh, they had like an awards, like a blockbuster awards thing, kind of like the Oscars kind of a thing.
00:25:38.780I mean, not to that level, but I know they had an awards thing.
00:25:41.300I think you're right about the amusement park.
00:25:43.000I mean, you always saw these big, huge things that we're doing for them and maybe they should have done more for others.
00:25:49.700And I think that, you know, for us, for example, like the Airbnb thing, you know, we really supported our local humane society, which is a huge thing for us.
00:25:57.560And in Central Oregon, we're all about pets and animals and all of those things.
00:26:01.340And, you know, we try to support as many things.
00:26:04.320But with late fees, I would love to have seen them.
00:26:06.680You know, if you're going to keep the late fees that you are, maybe say for every, you know, dollar we get for late fees, we're giving a dollar to a local charity.
00:26:13.460I mean, I think that a lot of times you've got to focus on your communities that you're in.
00:26:18.560And I mean, even, you know, I've worked for lots of different businesses too and done different things over the years.
00:26:25.280And I find that if you focus more on the local aspect and the person that's in your business at that time, and you're focused on that person and not so much about what's happening outside, it's going to bring back tenfold.
00:26:37.620And I mean, I talk about the first week we became the last one in America.
00:26:42.220I remember I had a customer, you know, we were super busy.
00:26:45.780We had no, you know, I was in the parking lot across the street.
00:26:49.140My son had been in a fender bender and I was talking to a police officer when USA Today called me.
00:26:52.880And I had no idea that this was coming.
00:26:55.620And I remember being in our store and we were super busy and we were helping customers.
00:26:59.700And I can't remember if it was the New York Times or the Washington Post, but one of them called and they were on the phone and they're like, oh my God, it's the New York Times.
00:27:07.140And I was like, okay, well, I've got a customer in front of me.
00:27:10.200And the customer's like, but it's the New York Times.
00:27:11.760I'm like, but you're a paying customer and you're the reason I'm here.
00:27:15.280I'm like, the New York Times can wait.
00:27:31.020And if I lose that, and if I lose that attention to my local customers, then we're not going to be here for another, you know, 20 years.
00:27:40.440I mean, we have to stay focused on that.
00:27:42.100And so I think sometimes in the corporate world, that gets forgotten.
00:27:45.740And I think if they had maybe paid more attention to those things, you know, allowed their employees, like we, we do fun stuff.
00:27:52.660You know, we have an employee pick section and we do, we have a barbecue that we do every year.
00:27:57.160And we were doing it in my, my backyard.
00:27:59.780But last year we actually did it at the store because there were so many ex-employees that were coming and it was so fun.
00:28:05.440And, you know, we do more of those kinds of things that are more focused on it.
00:28:09.860And, you know, I'm known as the blockbuster mom.
00:28:13.780And unfortunately now I'm starting to be known as the blockbuster grandma, which I'm like, oh my gosh, I'm not, you're sure I've got my own grandkids.
00:28:19.340I'm not sure if I'm ready for that yet.
00:28:20.800But I really think that that's important to be a part of that.
00:28:24.100And I know I'm probably from an HR manager standpoint, probably their biggest nightmare because, you know, I love my employees.
00:28:31.240This is my family, how I operate the business every day.
00:28:34.320And I think if more businesses treated things like a small business, they would be more successful.
00:28:41.640If they kept track of what's happening right now in my store today, what's happening and not worry about what might happen tomorrow and focus on the here and now.
00:28:51.100I mean, and that's, they train us like that for our personal lives, right?
00:28:57.560It's all about, you know, you got to be mindful of your situation, mindful of what's happening now and not do the what ifs.
00:29:02.180And, I mean, you have to do some of those as a business owner.
00:29:04.360You have to, you know, you have to know your cash flow is good.
00:29:06.640You have to know that you have to plan for those things.
00:29:08.760But when it comes to customers, you have to focus on here and now.
00:29:11.840Every customer that leaves my business unhappy, that doesn't find, if I can't find a movie for them to watch, even if I don't have that new release on the shelf, I need to be out there helping them find something else so that they leave happy.
00:31:38.100And, you know, we have different streaming services.
00:31:40.160And I think that, you know, you have to keep, you have to let know that that's going to be the case.
00:31:45.680You know, everybody's always like, oh, how do you compete with those things?
00:31:47.820And I know I'm a little off the topic of what you asked me.
00:31:49.860But you can't really compete with that.
00:31:52.120I mean, that is going to be what it's going to be.
00:31:54.440I mean, but the thing is, is that instead of trying to compete, you just embrace the fact that it's there and say, okay, well, these customers have Netflix at home.
00:32:02.300But what do I have that Netflix doesn't have?
00:32:04.160Well, I have a library here of over 25,000 movies on my shelves.
00:32:09.220And, you know, and it may not be 25 different titles, but I have 25,000 movies on the shelf, which, by the way, I didn't know that till COVID and we did a full inventory.
00:32:16.020I thought we had closer to like 18, 19.
00:32:18.460But, you know, we still have a very large amount of movies.
00:32:22.540Netflix, you know, they can, I'm sure you saw our billboard where we had the call to rhythm billboard.
00:32:27.420So I'm like, okay, what can we do that Netflix can't do?
00:32:29.900Well, we can give that personal touch to people.
00:32:32.080We can, you know, they would have to go to Netflix, Hulu, Amazon.
00:32:35.580And, gosh, all the different streaming services, they'd have to have all of those at home to have the same library that I have here.
00:32:42.620So rather than focusing on what, you know, what Netflix has, let's focus on what they don't have.
00:32:47.220They don't have the variety that I have in the store.
00:32:49.860So that was one of the things that we kept doing.
00:32:51.960We have a suggestion list for customers.
00:32:55.360And if I don't have the movie, they tell us what movie they would like for me to see.
00:34:51.680And, you know, I know on Netflix and I know yesterday I was looking at something and I didn't realize under my husband's name instead of my name.
00:34:59.580And he watches every reality show possible.
00:35:02.080And I'm like, why are all these reality shows on mine?