The Messi Effect： How One Man Can Transform an Organization
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Summary
Inter Miami is a soccer team that was worth $500 million a year just a year ago. Today, the organization is worth $1.5 billion after recruiting one guy named Messi. In this episode, we talk about how the market in Miami is ripe to attract a player like Messi.
Transcript
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So look, just like in business or in life, you're one person away, one recruit away.
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Either you're life changing or you're company changing.
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In InterMiami, this is a soccer team that was worth $500 million just a year ago.
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Today, they're guesstimating that the organization is now worth $1.5 billion.
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After recruiting one guy named Messi, June 7th, InterMiami's Instagram account had 900,000 followers.
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Today, two and a half months later, it went from 900,000 to 14.3 million.
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Messi got 50, 60 million a year, plus bonuses, plus possible equity when he's done retiring,
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playing with these guys after two and a half years.
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Eventually, his career earnings are going to be around $1.6 billion.
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So what can you and I learn as a business owner myself?
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I made seven, eight, nine points how this applies to all of us.
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How you are one recruit away from taking your life and your business to the next level.
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All right, so if you give value out of this video, give it a thumbs up and subscribe to the channel.
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Now, for those of you that know who Messi is, he's the GOAT.
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Won the Champions League four times in the Copa America with Argentina.
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He scored 815 goals for the club and the country throughout his professional career.
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The first and only player in the history to win five and six European Golden Boots.
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He holds the record for the most goals in La Liga with 474.
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The player with the most official recorded assists in football history with 357.
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And he's the only player to have 300 club career assists to his name.
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So, having said that, what are the points that we have when it comes down to business?
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I got market, synergist, vision, proven concept, plant the seed, sell the dream, and follow-up challenge accepted.
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First of all, to attract somebody as good as Messi to your company, you've got to have these eight things in place.
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Miami, Gustavo Starlinkoff, the man who introduced Messi to his first Miami home, sold Messi a unit at Porsche Design Tower in Sunny Isles Beach.
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In 2019, it was the star's first South Florida property he bought.
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At the time, it was a $5 million deal handling both sides of transaction for a 4,400 square foot unit on the 47th floor of the 60-story luxury oceanfront tower.
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Since then, Messi has invested heavily into Miami.
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No wonder he's considering a two-and-a-half-year contract.
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And then, all of a sudden, he sees, you know, market.
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Dana White comes out and says, in an interview, well, Miami just broke the record for the biggest gate for UFC 281, beating God, Madison Square Garden.
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So, the market is ripe to recruit somebody like that.
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So, look, one of the things that happens when you're running a business and you've got a big vision, many times you're going to be alone.
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You want to go to your wife, you can't talk to your wife.
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They're like, nobody told you to start a business or anything big you're trying to do with your life.
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There's going to be moments where you're going to be by yourself.
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And, you're afraid to go talk to somebody, maybe a therapist.
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Many times when I was starting my business, I didn't have anybody to talk to.
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Sometimes, you go to a place and you're sitting down and you're like, wait a minute, a co-worker is there.
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There's a company called BetterHelp where you get to go and talk to a therapist on your phone.
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And, if you don't want to have the camera on, you don't want to, no problem.
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On February 5th of 2014, MLS announced that Beckham had exercised his option to buy MLS expansion team for $25 million,
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which he had received as part of the contract he signed with the LA Galaxy in 2007.
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The ownership group led by Beckham originally hoped the Miami-based team would begin play in 2016-2017 after delays in getting a stadium deal completed.
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MLS announced in January of 2018 that the team had been approved and will likely begin play in 2020.
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So, Beckham, the synergist, is like, look, this place is great.
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So, Beckham's kind of doing his part as a synergist, telling Messi, yeah, you ought to come to MLS.
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I know we're like better than this, but trust me, we can make this work.
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We have the synergist, which is kind of like Beckham.
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Beckham was one of the best players to ever play.
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But then there was somebody that was planning to see it, and that's Jorge Mas, the owner.
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In 2019, Inter-Miami started talking about getting Messi.
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I think he comes with a desire to leave his mark, and he will be able to do so beyond football.
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When he retires, he will have a stake in the club.
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I imagine a life after football for Messi very similar to David Beckham or Michael Jordan.
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Hey, you may want to come to, and this is 2019.
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Think about from 2019, four years ago, till June 7th of 2023, after he wins the World Cup.
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You're willing to get a guy like that to come to you?
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They also discussed surrounding Messi with players of his level.
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So at the same time, while they're talking to Messi, they're like, look, who are these
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And they knew Jordi Alba was one of his best friends.
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Then they knew Sergio Busquets, which is another teammate that he had in the past.
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And then a coach who he had played with before from 2014 to 2016, Tata Martino.
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And they said, hey, if you come here, what if we go get these guys?
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Again, this whole thing is the offer being put together and planting the seed.
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Eventually, that little vision became a reality.
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So now you have to realize, while this is happening, Saudi Arabia is offering this guy $400 million.
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Oh my gosh, this guy's going to go over there and play.
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Someone is selling him the dream this entire time.
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Celebrities from Miami are selling them the dream.
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This is the place where your kids can be raised.
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A lot of like-minded people, they'll love you in here.
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There's some players that when they get to a point to retire, the only thing that matters to them is,
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Number two, he wanted to be in a place to raise his family around people that he's loved and he's accepted.
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And that dream was sold properly to him by everybody in Miami.
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So a guy like this needs a proven concept to say, well, why would I do this if there's a proven concept?
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Remember the sinner just earlier, David Beckham?
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Look at the relationship and the bond between them.
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He was the one that was the first that took the risk.
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I remember I went and sat down with the owner of Houston Dynamo.
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He picked up that organization for $40 million.
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He was one of my investors in the past with the company, with De La Hoya.
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But the proven concept and showing that this is possible eventually got Messi to say, I'm coming.
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It's on him to prove to the market that this is the place to be.
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The more he proved working behind closed doors constantly, eventually he earned the right.
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He had the moral authority to say, Messi, come take a look at this.
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And by the way, the last one I'll tell you, this isn't just one person or two people.
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This is a lot of people constantly following up.
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It's constant follow-up, follow-up, follow-up, follow-up, follow-up until eventually he came here.
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Let me tell you when I knew he was moving to Miami.
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It was a very friendly, generous, monthly amount.
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Do you realize when I had to send that email back, my nine-year-old was so upset at me that
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My nine-year-old was saying, we'll share the house with him.
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I said, buddy, this guy's not sharing the house with us.
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That's when I knew he was coming here because we got that email.
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And by the way, I sent a couple of our guys to go watch his game in Argentina when they
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won the finals with Mbappe, France, when Mbappe had three goals.
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Because that sporting event, the game, may go down as the most incredible sporting game
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Messi was a part of it because he carried so much of a burden.
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Because if he didn't win that day, he can't go down as the greatest of all time.
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So for Miami to have picked up a guy like him, who seems like a family guy, a loving
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guy, a guy that matches the audience that's here in South Florida.
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Him winning the championship, he takes the captain off.
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It's the kind of stuff that you look at and you say, there's a reason why this guy's
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So when you get a chance to recruit a guy like Messi within your business, you may not
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It may take you six months, 12 months, 24 months.
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Sometimes it may even take you 10 years like it did with Beckham.
00:10:00.080
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That Beckham bought for $25 million is not today worth about a billion and a half.
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One guy took the valuation from $500 million to a billion and a half.
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So if you got those guys you want to recruit, be patient with them.
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If you got value out of this video, give it a thumbs up.
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And if you're wondering why so many guys are looking at sports, I just became recently
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Is alternative investments in sports teams and art something you ought to look at?
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You may want to click here to watch that video because some of the data is absolutely crazy
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with what country in the world is so interested in sports in America.