Valuetainment - September 11, 2023


The Messi Effect： How One Man Can Transform an Organization


Episode Stats

Length

10 minutes

Words per Minute

235.74844

Word Count

2,564

Sentence Count

231


Summary


Transcript

00:00:00.000 So look, just like in business or in life, you're one person away, one recruit away.
00:00:03.560 Either you're life changing or you're company changing.
00:00:06.020 In InterMiami, this is a soccer team that was worth $500 million just a year ago.
00:00:11.580 Today, they're guesstimating that the organization is now worth $1.5 billion.
00:00:15.660 After recruiting one guy named Messi, June 7th, InterMiami's Instagram account had 900,000 followers.
00:00:22.180 Today, two and a half months later, it went from 900,000 to 14.3 million.
00:00:27.740 And they just won the champ.
00:00:30.000 They went from the worst to the best.
00:00:32.340 A couple other people showed up.
00:00:33.740 Messi got 50, 60 million a year, plus bonuses, plus possible equity when he's done retiring,
00:00:38.580 playing with these guys after two and a half years.
00:00:40.240 Eventually, his career earnings are going to be around $1.6 billion.
00:00:43.140 So what can you and I learn as a business owner myself?
00:00:46.740 I made seven, eight, nine points how this applies to all of us.
00:00:50.140 How you are one recruit away from taking your life and your business to the next level.
00:01:00.000 All right, so if you give value out of this video, give it a thumbs up and subscribe to the channel.
00:01:07.940 Now, for those of you that know who Messi is, he's the GOAT.
00:01:09.860 He just won with Argentina.
00:01:10.920 There's no more argument.
00:01:11.820 It's a done-done.
00:01:12.480 The guys won seven Ballon d'Ors.
00:01:14.340 Won the Champions League four times in the Copa America with Argentina.
00:01:17.100 He scored 815 goals for the club and the country throughout his professional career.
00:01:21.480 I can go on and on.
00:01:22.380 The first and only player in the history to win five and six European Golden Boots.
00:01:26.340 He holds the record for the most goals in La Liga with 474.
00:01:29.540 The player with the most official recorded assists in football history with 357.
00:01:33.080 And he's the only player to have 300 club career assists to his name.
00:01:36.020 So, having said that, what are the points that we have when it comes down to business?
00:01:39.120 I got market, synergist, vision, proven concept, plant the seed, sell the dream, and follow-up challenge accepted.
00:01:46.220 So, let's go through the market.
00:01:47.460 First of all, to attract somebody as good as Messi to your company, you've got to have these eight things in place.
00:01:54.300 Number one, a market.
00:01:55.640 What is the market?
00:01:56.440 Miami, Gustavo Starlinkoff, the man who introduced Messi to his first Miami home, sold Messi a unit at Porsche Design Tower in Sunny Isles Beach.
00:02:04.240 In 2019, it was the star's first South Florida property he bought.
00:02:07.920 At the time, it was a $5 million deal handling both sides of transaction for a 4,400 square foot unit on the 47th floor of the 60-story luxury oceanfront tower.
00:02:17.840 Beautiful property.
00:02:19.140 So, comes in, looks at the place.
00:02:21.220 Wow, I'm kind of liking Miami.
00:02:22.540 He's seen the market.
00:02:23.460 He's excited about it.
00:02:24.680 Since then, Messi has invested heavily into Miami.
00:02:27.040 No wonder he's considering a two-and-a-half-year contract.
00:02:29.240 So, he's coming to Miami.
00:02:30.180 He's liking the market.
00:02:30.960 He's liking what it's looking like.
00:02:32.040 And then, all of a sudden, he sees, you know, market.
00:02:34.040 Miami is doing their part.
00:02:35.340 Dana White comes out and says, in an interview, well, Miami just broke the record for the biggest gate for UFC 281, beating God, Madison Square Garden.
00:02:43.020 He's given all these numbers.
00:02:43.780 11-and-a-half million.
00:02:44.580 It was the same as the main event.
00:02:45.700 And, ba-ba-ba-ba-ba-ba.
00:02:47.140 Miami is what L.A. was 10 years ago.
00:02:48.900 So, the market is ripe to recruit somebody like that.
00:02:52.380 So, look, one of the things that happens when you're running a business and you've got a big vision, many times you're going to be alone.
00:02:56.200 You don't have somebody to talk to.
00:02:57.160 You want to go to your wife, you can't talk to your wife.
00:02:58.640 You want to go to your family.
00:02:59.560 They're like, nobody told you to start a business or anything big you're trying to do with your life.
00:03:03.240 There's going to be moments where you're going to be by yourself.
00:03:05.460 And, you're afraid to go talk to somebody, maybe a therapist.
00:03:08.280 Don't use that word to go see a therapist.
00:03:10.000 Guess what?
00:03:10.480 I did.
00:03:11.080 Many times when I was starting my business, I didn't have anybody to talk to.
00:03:13.700 Sometimes, you go to a place and you're sitting down and you're like, wait a minute, a co-worker is there.
00:03:17.560 What are you doing here?
00:03:18.380 There's a company called BetterHelp where you get to go and talk to a therapist on your phone.
00:03:23.060 You can have the camera on if you want to.
00:03:24.600 And, if you don't want to have the camera on, you don't want to, no problem.
00:03:26.840 You can do it with an audio to speak to somebody.
00:03:28.780 And, if it doesn't work yet, you'll change it up.
00:03:30.480 BetterHelp offers 30,000 licensed and experienced therapists who can help you with a wide range of issues.
00:03:36.100 To get started, all you have to do is answer a few questions about your needs and preferences in therapy.
00:03:40.240 That way, BetterHelp can match you better with the right therapist from their network.
00:03:43.460 Then, you can talk to your therapist however you feel comfortable, whether it's via text, chat, phone, or video call.
00:03:48.160 And, you can message your therapist at any time and schedule live sessions when it's convenient for you.
00:03:52.820 You get 10% off your first month's order if you go to BetterHelp.com forward slash Valuetainment.
00:03:57.000 And, I've also linked them below as well.
00:03:58.760 Again, go to BetterHelp.com forward slash Valuetainment or click on the link below and you get 10% off your first month.
00:04:04.600 Number two, you need a synergist.
00:04:06.140 The synergist is Beckham.
00:04:07.200 On February 5th of 2014, MLS announced that Beckham had exercised his option to buy MLS expansion team for $25 million,
00:04:14.300 which he had received as part of the contract he signed with the LA Galaxy in 2007.
00:04:19.420 The ownership group led by Beckham originally hoped the Miami-based team would begin play in 2016-2017 after delays in getting a stadium deal completed.
00:04:27.140 MLS announced in January of 2018 that the team had been approved and will likely begin play in 2020.
00:04:32.840 So, Beckham, the synergist, is like, look, this place is great.
00:04:36.000 You may want to come here.
00:04:37.000 What if we do something together?
00:04:38.160 You should come take a look at us.
00:04:39.280 So, Beckham's kind of doing his part as a synergist, telling Messi, yeah, you ought to come to MLS.
00:04:43.960 I know we're like better than this, but trust me, we can make this work.
00:04:46.420 We can be heroes in America.
00:04:47.580 Messi is thinking about it.
00:04:48.720 Okay, so now we have the market.
00:04:50.100 We have the synergist, which is kind of like Beckham.
00:04:51.940 He relates to Beckham.
00:04:52.780 Beckham was one of the best players to ever play.
00:04:54.300 You're willing to go to MLS and LA Galaxy.
00:04:56.180 Maybe I ought to consider this.
00:04:57.360 But then there was somebody that was planning to see it, and that's Jorge Mas, the owner.
00:05:00.860 In 2019, Inter-Miami started talking about getting Messi.
00:05:04.320 I think he comes with a desire to leave his mark, and he will be able to do so beyond football.
00:05:09.080 When he retires, he will have a stake in the club.
00:05:11.140 I imagine a life after football for Messi very similar to David Beckham or Michael Jordan.
00:05:16.700 He's recruiting now.
00:05:17.880 Hey, you may want to come to, and this is 2019.
00:05:20.520 Think about from 2019, four years ago, till June 7th of 2023, after he wins the World Cup.
00:05:27.820 You're willing to get a guy like that to come to you?
00:05:29.720 You've got to respect Jorge Mas.
00:05:31.060 They also discussed surrounding Messi with players of his level.
00:05:34.620 So at the same time, while they're talking to Messi, they're like, look, who are these
00:05:37.400 guys' best friends?
00:05:38.320 Who do you want to play with?
00:05:39.960 And they knew Jordi Alba was one of his best friends.
00:05:42.520 Then they knew Sergio Busquets, which is another teammate that he had in the past.
00:05:45.740 And then a coach who he had played with before from 2014 to 2016, Tata Martino.
00:05:50.720 And they said, hey, if you come here, what if we go get these guys?
00:05:53.040 And I'm like, you can't get them.
00:05:53.860 If you get them, I'd be interested.
00:05:54.880 Again, this whole thing is the offer being put together and planting the seed.
00:05:59.140 Eventually, that little vision became a reality.
00:06:02.540 So now you have to realize, while this is happening, Saudi Arabia is offering this guy $400 million.
00:06:07.940 Come and play with us.
00:06:08.820 Oh my gosh, this guy's going to go over there and play.
00:06:10.960 But does he really want to go over there?
00:06:12.240 Someone is selling him the dream this entire time.
00:06:14.600 And it's not one person.
00:06:15.440 It's not two.
00:06:15.980 It's the collective group now.
00:06:17.680 Celebrities from Miami are selling them the dream.
00:06:19.480 You should come here.
00:06:20.560 This is the place to be.
00:06:21.900 This is the place where your kids can be raised.
00:06:24.240 A lot of like-minded people, they'll love you in here.
00:06:26.820 You know, you're from Argentina.
00:06:27.840 He wanted to get the love.
00:06:29.480 It wasn't just about money for him.
00:06:30.920 There's some players that when they get to a point to retire, the only thing that matters to them is,
00:06:34.140 I'm old, let me get my money.
00:06:35.380 Messi, it was much more than money for him.
00:06:37.180 He wanted to be the greatest of all time.
00:06:38.500 He went for his country.
00:06:39.300 He did a check.
00:06:40.000 Number two, he wanted to be in a place to raise his family around people that he's loved and he's accepted.
00:06:44.740 And that dream was sold properly to him by everybody in Miami.
00:06:48.780 So a guy like this needs a proven concept to say, well, why would I do this if there's a proven concept?
00:06:53.960 Remember the sinner just earlier, David Beckham?
00:06:55.980 Massive role.
00:06:56.580 Look at the relationship and the bond between them.
00:06:59.000 He was the one that was the first that took the risk.
00:07:01.720 $25 million, MLS.
00:07:03.040 Who watched MLS back in the days?
00:07:04.420 15 years, nobody.
00:07:05.340 Now, today, nobody would.
00:07:07.320 I remember I went and sat down with the owner of Houston Dynamo.
00:07:10.680 He picked up that organization for $40 million.
00:07:13.380 I've been to that game.
00:07:14.400 I know the owner.
00:07:15.080 He was one of my investors in the past with the company, with De La Hoya.
00:07:18.320 MLS, no one believed it.
00:07:20.160 But the proven concept and showing that this is possible eventually got Messi to say, I'm coming.
00:07:26.000 So imagine you're Beckham this entire time.
00:07:27.980 You're like, dude, I'd love to get Messi.
00:07:29.160 I'd love to get Messi.
00:07:29.900 I'd love to get Messi.
00:07:30.660 It's on him to prove to the market that this is the place to be.
00:07:34.360 The more he proved working behind closed doors constantly, eventually he earned the right.
00:07:39.880 He had the moral authority to say, Messi, come take a look at this.
00:07:42.880 This could be a real thing for you.
00:07:43.980 And eventually, obviously, it happened.
00:07:45.800 And by the way, the last one I'll tell you, this isn't just one person or two people.
00:07:48.940 This is a lot of people constantly following up.
00:07:51.860 Hey, have you seen what happened here?
00:07:53.520 Did you see what happened to Miami?
00:07:54.740 Did you see during COVID?
00:07:55.800 Did you see what Florida did?
00:07:56.960 Did you see what's going on in Florida?
00:07:58.320 Have you seen the schools?
00:07:59.240 Have you seen what's going on here?
00:08:00.480 What about if you come here?
00:08:01.420 They love you here.
00:08:02.500 It's constant follow-up, follow-up, follow-up, follow-up, follow-up until eventually he came here.
00:08:08.400 Let me tell you when I knew he was moving to Miami.
00:08:10.160 I got an email one day from his realtor.
00:08:12.480 Hey, Patrick, Messi really likes your house.
00:08:16.280 He saw your video.
00:08:17.320 He saw the house.
00:08:18.500 He wants to come and tour the house.
00:08:19.820 And this is the amount.
00:08:20.900 It was a very friendly, generous, monthly amount.
00:08:24.540 Do you realize when I had to send that email back, my nine-year-old was so upset at me that
00:08:30.240 I didn't say yes.
00:08:31.260 My nine-year-old was saying, we'll share the house with him.
00:08:34.280 I said, buddy, this guy's not sharing the house with us.
00:08:36.520 And we can't.
00:08:37.300 We got a lot of stuff going on.
00:08:38.420 We have to say, thank you.
00:08:39.720 Appreciate the fact that you like the house.
00:08:41.180 But we cannot do it.
00:08:42.020 That's when I knew he was coming here because we got that email.
00:08:45.060 He came to our community.
00:08:46.120 He looked at the houses.
00:08:47.160 Craziness.
00:08:47.700 And by the way, I sent a couple of our guys to go watch his game in Argentina when they
00:08:53.440 won the finals with Mbappe, France, when Mbappe had three goals.
00:08:57.420 And they come back just to craziness.
00:08:58.920 Because that sporting event, the game, may go down as the most incredible sporting game
00:09:05.240 of any sport, of all time.
00:09:07.140 Messi was a part of it because he carried so much of a burden.
00:09:10.480 Because if he didn't win that day, he can't go down as the greatest of all time.
00:09:14.320 Because he doesn't have a World Cup.
00:09:16.380 And he pulled it off.
00:09:17.200 So for Miami to have picked up a guy like him, who seems like a family guy, a loving
00:09:22.420 guy, a guy that matches the audience that's here in South Florida.
00:09:26.540 Florida loves him.
00:09:27.700 He loves Florida.
00:09:28.420 It's been such a great partnership.
00:09:29.980 Him winning the championship, he takes the captain off.
00:09:32.540 He gives it to the older captain.
00:09:33.960 And he says, no, let's lift it up together.
00:09:35.860 You ought to do it.
00:09:36.600 Because you were the captain before me.
00:09:37.900 The greatest of all time to do that.
00:09:39.260 It's the kind of stuff that you look at and you say, there's a reason why this guy's
00:09:41.640 a builder.
00:09:42.100 He's a leader amongst leaders.
00:09:43.400 You got to love Messi on what he's done.
00:09:45.820 So when you get a chance to recruit a guy like Messi within your business, you may not
00:09:50.220 get him right off the bat.
00:09:51.180 It may take you six months, 12 months, 24 months.
00:09:54.200 It may take you three, five.
00:09:55.660 Sometimes it may even take you 10 years like it did with Beckham.
00:09:58.420 But if you do pick him up, that team...
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00:10:12.940 That Beckham bought for $25 million is not today worth about a billion and a half.
00:10:19.980 One guy took the valuation from $500 million to a billion and a half.
00:10:23.380 So if you got those guys you want to recruit, be patient with them.
00:10:25.980 You recruit them.
00:10:26.980 Life changing.
00:10:28.020 And also your business is going to change.
00:10:29.320 If you got value out of this video, give it a thumbs up.
00:10:31.320 Subscribe to the channel.
00:10:32.120 And if you're wondering why so many guys are looking at sports, I just became recently
00:10:35.620 a minority owner of the Yankees.
00:10:36.960 Why are people...
00:10:37.960 Is alternative investments in sports teams and art something you ought to look at?
00:10:41.740 You may want to click here to watch that video because some of the data is absolutely crazy
00:10:45.860 with what country in the world is so interested in sports in America.
00:10:51.300 Take care, everybody.
00:10:52.080 Bye-bye, bye-bye.
00:10:52.520 Bye-bye.