00:00:00.000So I want you to think about the most intimidating competitor you have, the one that dominates the marketplace.
00:00:04.160You know who he is, you know who she is. Think about that person.
00:00:06.920What makes that person intimidating? Why is the market intimidated by this person?
00:00:10.940You know exactly who I'm talking about.
00:00:12.740I'm going to explain to you today why that competitor who intimidates everybody is dominating the marketplace.
00:00:17.340So now, if the message I give you gives you a lot of value, gets you thinking to take action, give it a thumbs up, subscribe to the channel.
00:00:43.160I said, I want you to qualify what is a terrible day for your business, what is a bad day, what is a good day, what's a great day.
00:00:52.260So let's start off with tell me what makes you think you get home, you're in bed, it's 10, 30, 11.
00:00:59.080You're laying next to your wife, you're saying, I had a great day today in business, what made it a great day?
00:01:04.200So he said, well, if I ran a lot of appointments and if I did this and if I did that and this, this, that, everything he said was general, general, general, general.
00:01:12.920I said, okay, nothing you said to me is specific.
00:01:18.900I want you to be very specific and tie your number to it.
00:01:22.320For example, I made 50 calls today, 200 calls today, 200 calls is a great day, 150 calls is a good day, 100 calls is a bad day, 50 calls is a terrible day, whatever.
00:01:33.460He said, okay, so I did this and I made this many appointments and if I make seven sales and if I get six referrals and I get this, I said, now you're talking.
00:01:42.280So now take that from great to good to bad to terrible.
00:01:44.460So he did that by the time the call was done with, we had an idea of what made a great day, a bad day, a good day, a bad day and a terrible day.