Valuetainment - The Secret To Content Creation As An Entrepreneur In 2022

00:00:00.000 What is happening right now, you and I may never experience this perfect storm ever again.

00:00:07.840 Ever again.

00:00:08.800 Here's why.

00:00:09.700 Here's why.

00:00:11.660 Eight and a half percent inflation.

00:00:13.440 That's going to go to 10 percent.

00:00:15.700 They're going to keep raising interest rates.

00:00:17.680 That's not a possibility.

00:00:19.520 Maybe they will.

00:00:20.420 I'm on a Goldman Sachs.

00:00:21.440 My investment banker flew out.

00:00:23.260 We were having a meeting together with my advisors.

00:00:25.500 And they said they're going to raise the rates four times the next 18 months.

00:00:28.960 Okay, so you know what's going to happen with inflation.

00:00:30.820 Do not be surprised if we crack 10 or 12 percent.

00:00:33.520 Some people are like, that'll never happen.

00:00:35.620 Same people that say gas prices won't go to $5.

00:00:37.840 It's a record-breaking high ever in the history of America.

00:00:40.820 Today, it's $443 ever.

00:00:43.580 Okay.

00:00:44.480 Then you go into market.

00:00:46.180 Okay, you see what's going on with crypto.

00:00:47.580 A lot of those crypto millionaires are sitting around saying, oh my gosh, what if Bitcoin goes to $15,000?

00:00:52.260 I've been sitting on this for a while.

00:00:53.800 The NFT people are starting to realize if there's no utility, it means nothing.

00:00:58.120 Dang, the people who came and made their money, they're going to do well. 0.95

00:01:00.820 Those who don't turn those characters into somebody, everyone's going to say, shit, I'm stuck with all this other stuff. 0.94

00:01:06.980 I know you don't want to hear that because some of you own it.

00:01:09.200 But if you buy one with utility, you're going to be fine.

00:01:11.340 Okay.

00:01:12.020 The meta land stuff, metaverse stuff, that's going to be around.

00:01:15.280 This is where I'm going with this.

00:01:17.120 America's divided, but they're starting to have common sense.

00:01:19.700 Bill Maher is starting to sound like he's giving common sense today.

00:01:22.880 Joe Rogan sounds like common sense today.

00:01:24.880 People who are not supposed to, they're just kind of like talking today.

00:01:27.800 Everyone's sitting there saying, this stuff makes sense.

00:01:30.300 America went from being so united during 9-11 to becoming so divided during COVID.

00:01:36.580 And now after COVID's gone and we're kind of looking around saying, man, these people fooled us that we don't like each other.

00:01:42.060 These people convinced us I'm not supposed to like you because you're black, you're white, you're Hispanic.

00:01:46.460 Dude, I got no problems with you. 0.97

00:01:48.260 This is the United States of America.

00:01:50.040 I'm fired up, right?

00:01:51.080 This is what we are feeling today.

00:01:53.900 So check this out.

00:01:55.060 Watch what's about to happen.

00:01:56.480 Watch what's about to happen.

00:01:58.700 They're going to raise rates four more times.

00:02:00.340 I sat down with Leon Cooperman and had him on my podcast a month and a half ago.

00:02:03.840 Leon Cooperman is, Warren Buffett wrote him a letter when he retired.

00:02:06.860 He's a multi, multi-billionaire.

00:02:08.080 If you don't know who he is, very, very well respect when it comes down to the Warren Buffett world.

00:02:13.260 I'm on the podcast.

00:02:14.300 I say, Leon, you've been around the block for a while.

00:02:16.100 He's around 80 years old.

00:02:17.400 What do you think is going to happen in the next 18 months?

00:02:18.920 He says, I see a market correction around 40%.

00:02:21.080 I said, how much?

00:02:24.320 40%.

00:02:24.720 Okay.

00:02:27.720 What happens if there's a market correction of 40%?

00:02:30.440 Let me tell you what's going to happen.

00:02:32.580 The $600,000 houses are going to be worth $400,000.

00:02:37.020 Million-dollar houses are going to be worth $600,000, $700,000.

00:02:40.340 Okay?

00:02:41.240 Because rates are going to go up.

00:02:42.880 Six months ago, rates were 3%.

00:02:45.140 At 3%, if you can only afford a $3,000-a-month payment, you can finance around $750,000.

00:02:55.160 At 5.3%, today, with only a $3,000-a-month payment, you can only finance around $550,000 today.

00:03:02.580 Remember, people buy a house based on what?

00:03:04.700 Interest rates, loan amount, or mortgage payment per month.

00:03:07.760 Per month.

00:03:08.940 $3,000, six months ago, $750,000.

00:03:10.920 $3,000, today, it's $550,000.

00:03:13.320 Did you understand what just happened right there?

00:03:15.160 And it's just getting started.

00:03:16.720 Now, some of you guys are saying, you're not supposed to, like, come on, you're supposed to lift us up.

00:03:21.580 I'm scared shitless right now.

00:03:22.600 Like, what just happened right now with this meeting?

00:03:24.040 Hey, Sean, who is this guy, right?

00:03:26.740 This is the point.

00:03:28.040 This is the point.

00:03:29.500 Whoever goes into this season most prepared, most urgent, willing to recreate themselves,

00:03:36.040 with a level of urgency you've never had before, you're going to come out of it two to five years from now.

00:03:41.440 Everyone's going to say, oh, look at him.

00:03:43.580 Perfect timing.

00:03:44.700 That's how he got rich.

00:03:46.340 Oh, look at her. 1.00

00:03:47.620 Perfect timing.

00:03:48.400 That's how they made their money.

00:03:49.920 No, no, no.

00:03:51.140 This season, people have been ready for this season.

00:03:53.520 Everyone was saying two years ago, Warren Buffett, look at him, sitting on $60 billion of cash, $100 billion of cash.

00:04:03.240 That man has no clue what he's doing.

00:04:04.720 He's completely lost his philosophy.

00:04:08.680 Okay, yeah, he's lost what he's doing.

00:04:11.640 He knows everything's going to go on sale in the next 6, 12, 18 months.

00:04:15.540 And he's going to buy everything on sale.

00:04:18.740 Brace for impact, baby.

00:04:20.340 The next 12, 24 months, the best time in my lifetime where the opportunity is so perfect to create wealth for yourself.

00:04:28.420 Folks, this perfect storm may not happen again in the next 40 years.

00:04:32.740 I have nothing to sell you.

00:04:34.540 I don't have a three program to register for this.

00:04:37.820 I'm not that speaker that's going to sell you courses today.

00:04:40.620 There is zero selling that's going to go on today.

00:04:42.980 I don't have an incentive of telling you this news.

00:04:45.340 All I'm telling you is there's going to be many of you in this room who leave, who add an additional zero at minimum, if not two, the next two to five years.

00:04:53.000 Some of you that only have $18,000, that $18 is going to be $1.8 million five years from now if you do it right.

00:04:58.400 That's what's going to happen.

00:04:59.180 So hopefully if you're ready, I'm excited for you now.

00:05:02.500 Let's get right into the message.

00:05:04.180 How many of you guys are still not convinced you ought to create video content?

00:05:07.800 Be honest.

00:05:08.380 It took me many, many years to want to create content.

00:05:11.120 How many of you guys are not convinced you ought to create video content?

00:05:14.420 Raise your hand.

00:05:14.980 Be honest.

00:05:15.500 If you're convinced, I can leave, guys.

00:05:18.580 Everybody's already in?

00:05:19.480 You're already going to create video content?

00:05:20.760 Okay.

00:05:21.580 Well, let me sell it to you from a different angle.

00:05:23.720 This picture right here, if we can go to the first picture.

00:05:28.340 This picture right here.

00:05:29.480 To you, this picture means nothing.

00:05:32.240 To me, this picture to the right is my dad.

00:05:36.360 Okay.

00:05:37.160 To his left is his sister, my auntie.

00:05:40.720 To her left is my grandfather.

00:05:43.340 To his left is my uncle Johnny.

00:05:46.720 And to the far left is my grandmother Rose.

00:05:49.160 Okay.

00:05:50.020 We call her Rosa.

00:05:51.440 Okay.

00:05:52.840 I've never met the man in the middle.

00:05:55.440 My grandpa.

00:05:56.400 I met all the other four.

00:05:57.620 I never met my grandpa.

00:05:58.980 He was dead when I was born.

00:06:00.700 Would have loved to have met him.

00:06:01.760 Never met him.

00:06:03.840 This picture here is also my grandfather.

00:06:07.860 The one on the left is my dad's side when they got married.

00:06:13.200 That's my grandfather whom I've never met.

00:06:15.060 I got my height from that family because my mother's side, they're all five feet tall. 0.99

00:06:19.020 Literally.

00:06:19.380 On my dad's side, 6'4", 6'5".

00:06:21.940 And the mailman was about 6'8".

00:06:23.420 But for the most part, the height comes from my dad's side.

00:06:25.940 Right?

00:06:26.700 To the right is my mom's dad.

00:06:29.020 Okay.

00:06:29.660 And my grandma.

00:06:30.860 That's my grandma and my grandpa.

00:06:32.460 Okay.

00:06:33.060 In that picture, I've met them.

00:06:34.860 When you look at these pictures, you say, okay, Pat, where are you going with this?

00:06:41.200 I got a very simple question for you.

00:06:43.620 How much money, be honest on the dollar amount.

00:06:46.760 What would you give dollar-wise to get a hundred hours of content of your grandparents and great-grandparents?

00:06:56.060 What would you pay?

00:06:57.620 If all of a sudden, Elon Musk invents this new technology to go back to the future and have a drone, follow your grandparents for a hundred hours of footage to watch them, what would you pay for that?

00:07:10.880 Scream out the dollar amount. 0.99

00:07:12.080 Somebody said priceless.

00:07:13.280 What's that worth to you?

00:07:14.900 What's that worth to you?

00:07:16.340 By the way, how many of you guys get emotional just thinking about it?

00:07:20.080 See, that gets me emotional.

00:07:21.140 That gets me emotional because I've never met that man.

00:07:27.120 I'd love to sit there as a 43-year-old man who's got four kids right now, but when I watch him, I'll be a five-year-old grandson watching my grandpa I never met before, getting emotional over a hundred hours to say, that's where I get that from.

00:07:44.440 Oh, my God, that's me.

00:07:46.660 That's where that comes from. 0.86

00:07:49.080 That's sick.

00:07:50.840 One day, your grandkids are going to hope there's content of you.

00:07:56.440 So for some of you that are sitting there saying, why am I waiting to create content?

00:08:00.400 The argument is over.

00:08:02.160 You're not doing it for you to become famous.

00:08:04.300 You're not doing it to make more money.

00:08:06.240 Create content because your grandkids are hoping you produce content so they can study you when you're no longer here with us.

00:08:14.040 Does that make sense?

00:08:15.340 So now, let's continue.

00:08:16.960 This is me in this picture, okay?

00:08:20.520 When I was six years old, my teacher asked me a question and said, what do you want to be when you grow up?

00:08:26.060 I said, I want to be a dad.

00:08:27.900 He said, you want to be a dad?

00:08:29.080 I said, yeah.

00:08:29.840 He says, why do you want to be a dad?

00:08:31.340 I said, I want to be a dad.

00:08:32.640 Do you have a reason for it?

00:08:33.760 I said, I just want to be like my dad when I grow up.

00:08:37.300 That guy to the right, he's my hero.

00:08:40.080 I'm the one in the middle.

00:08:41.400 This is us in Iran.

00:08:43.100 My mother, my sister, myself looking like a little alien, and my dad, okay?

00:08:49.300 That's us.

00:08:49.860 That's what a Middle Eastern family looks like 42 years ago, okay? 1.00

00:08:53.500 To you, it's just another picture.

00:08:55.680 To me, I go to a street called Khiawane Hojat.

00:09:02.840 I go to Jam Hospital, where I was born.

00:09:06.300 I go to Bandar Pahlavi, which is Port of Pahlavi.

00:09:10.280 I go to Parque Shahan Shahi, which is a park.

00:09:14.320 I go to 8 o'clock at night.

00:09:17.300 I look through the window glass.

00:09:18.920 I see my dad's head coming up because I saw him fourth floor, and I would run up to the door to hug my dad.

00:09:24.720 That's what it means to me.

00:09:26.500 Now, five years ago, my dad comes up to me and says, I got some good news.

00:09:31.740 I said, what's that?

00:09:33.640 He said, you won't believe this.

00:09:35.380 I just found footage, old footage, of when Paulette was a year old.

00:09:41.600 Paulette's my sister.

00:09:43.020 Paulette had a year old running around.

00:09:45.960 I'm like, no way.

00:09:47.420 He says, yeah.

00:09:48.260 I was so excited.

00:09:49.860 He says, why are you so excited?

00:09:51.580 I said, because if you have footage of Paulette, Paulette's six years older than me.

00:09:56.160 That means when I was a year old, the camera must have been better, so my footage should be sick.

00:10:01.580 He says, we didn't record anything of you.

00:10:05.380 I'm like, you're serious.

00:10:07.460 He says, yeah.

00:10:08.200 I said, tell me this is like the moment where you say, yeah, you know, joking with you.

00:10:11.240 No, there's no joke.

00:10:12.100 Seriously?

00:10:12.520 Yeah.

00:10:13.600 Who the hell had the camera and they didn't keep the camera for seven more years?

00:10:16.660 That's all you needed.

00:10:17.560 We don't have the camera.

00:10:18.480 I would have loved to see me running around.

00:10:20.080 There's zero footage of me running around as a kid.

00:10:21.820 The power of taking content, even with your kids, if you have kids.

00:10:27.240 So now, let's continue.

00:10:28.940 If you're going to create content, there's three levels to creating content.

00:10:32.880 I'll go from the lowest level to the highest level.

00:10:34.900 You pick and choose which one of these moves you.

00:10:37.080 Number one, it's fun.

00:10:38.820 It's fun creating content.

00:10:40.920 There's nothing like it.

00:10:41.920 You sit there and go back to the old videos.

00:10:43.600 It's entertaining.

00:10:44.480 Till today, the video I watch the most on my YouTube channel is the vlogs I used to do,

00:10:52.100 which was not something I enjoy doing, but there's one vlog that we did when we went to

00:10:57.000 the Dinosaur Museum, and in the middle of it, my middle son, Dylan, who's got Bo Jackson's 0.65

00:11:03.040 butt, he's eight years old like this.

00:11:05.320 He's muscular, and he wanted to meet Bo Jackson, so I rented out the Dallas Cowboys Stadium,

00:11:09.400 brought Bo Jackson, and they spent a bunch of time together for like a couple hours, right?

00:11:12.320 And he's like this, Dylan, okay?

00:11:15.080 He runs like this, and he likes to always be around to put out a shirt on and all this

00:11:18.320 other stuff.

00:11:20.480 So, you know, we're sitting there at this dinosaur museum in Dallas, and all of a sudden, we go

00:11:27.940 across the water creek, and his shorts get wet, his shoes get wet, his socks get wet,

00:11:32.460 and his shirt gets wet.

00:11:33.140 Now, I know he doesn't like this.

00:11:34.900 So, in the house, he takes off all his clothes.

00:11:37.920 But I'm assuming, like, you know, you don't do that in front of people, because there's

00:11:40.900 like a few hundred people there.

00:11:41.760 And Dylan's like, no, I don't like water on my clothes.

00:11:44.440 He starts taking his shorts off.

00:11:46.220 He starts taking everything off.

00:11:47.920 I'm like, Dylan, you got to keep, no, I don't, you know I don't like, he's four years old.

00:11:51.600 Do you know I don't like water?

00:11:53.100 He takes everything off, and we're walking around here in the middle of the thing with

00:11:58.380 my son.

00:11:58.820 Everyone's looking at me saying, what kind of a father are you?

00:12:00.640 I say, honestly, he's not going to let me do it.

00:12:02.020 You're his father.

00:12:02.600 He's not going to let me make his, I watched that video, I don't know, a few hundred times,

00:12:06.280 because it's fun.

00:12:08.980 The second reason why you ought to create content is fame and money.

00:12:12.520 Now, if you're not somebody that wants the fame and the accolades that comes with it,

00:12:15.560 no problem.

00:12:16.060 Some people are driven by that.

00:12:17.540 If you want the money, that also comes with that, because your credibility goes up.

00:12:22.480 Eyeballs equals increasing your credibility for the right reasons.

00:12:27.060 There's many ways.

00:12:27.740 If you want to get real eyeballs, go on a flight, sit right behind Tyson, talk a bunch 0.99

00:12:32.720 of crap, he'll punch you in the face, you're going to get plenty of eyeballs. 0.97

00:12:36.060 If you want eyeballs, go to a Dave Chappelle show, you know, jump the stage, get a bunch 1.00

00:12:41.540 of people to beat you up, and then they're going to do a story about it.

00:12:43.860 You can get eyeballs.

00:12:44.580 I'm talking the right eyeballs.

00:12:45.780 And last but not least is legacy.

00:12:49.340 Why you ought to create content.

00:12:51.600 Your future grandkids and great-grandkids are going to want to see it.

00:12:54.360 Now, how many of you guys here, when you say legacy, how many of you guys here ever get

00:12:59.720 this feeling that you feel like you were put on this planet to do something big?

00:13:02.620 How many of you guys really feel that way?

00:13:03.840 Don't just raise your hand to raise it.

00:13:05.260 How many of you guys actually believe that?

00:13:06.760 How many of you guys actually are like, my life's been a weird life.

00:13:09.360 I feel like I'm here to do something big.

00:13:10.980 Okay, great.

00:13:12.560 Years ago, I heard a message from Dudley Rutherford, a mentor of mine.

00:13:17.440 This was 15 years ago.

00:13:18.860 And he talked about the seven mountains of influence to climb.

00:13:22.640 And he explained which one of them was the toughest one.

00:13:25.620 And he went through it.

00:13:27.120 He said, pick one of these mountains to go to the top to make positive impact.

00:13:32.100 But I'm going to tell you which one's going to be the toughest.

00:13:33.860 I said, what are the seven?

00:13:35.420 He shows it to us.

00:13:37.060 One is art, entertainment, and sports.

00:13:40.540 To some of you, you want to create content because you know a lot about, how many of you

00:13:44.000 guys know a lot about sports?

00:13:45.500 How many of you guys know a lot about sports and you actually have good opinions about sports?

00:13:49.600 Yes or no?

00:13:50.460 Okay, that's one way to create content.

00:13:52.140 How many of you guys know a lot about art?

00:13:54.220 How many of you guys know a lot about NFT?

00:13:55.760 How many of you guys know a lot about baseball cards?

00:13:57.860 How many of you guys know a lot about collectibles?

00:13:59.720 How many of you guys know a lot about collectible cars?

00:14:01.900 Anybody knows about things like that?

00:14:03.540 That is a form of art, right?

00:14:05.740 The other one is business to make it to the top, okay, where you have influence.

00:14:10.420 The next one is education.

00:14:12.700 The next one is family.

00:14:14.480 Then it's government.

00:14:15.660 Then it's media.

00:14:16.900 Then it's religion.

00:14:18.400 Faith.

00:14:19.400 Pick and choose.

00:14:20.840 No matter who you are in this room, make your impact in one of these seven pillars.

00:14:25.580 The one he said that's the toughest one to do is media.

00:14:29.640 So I'm sitting there listening to him give this message.

00:14:32.080 I said, you know what?

00:14:33.840 I was, I don't know what you're supposed to say, 2007, I went to my pastor because I was

00:14:39.220 trying to figure out what I'm supposed to do with my life.

00:14:40.960 And I go up to him and said, hey, you know, I'm trying to really figure out what to do

00:14:43.720 with my life.

00:14:44.620 I'm making a lot of money.

00:14:45.680 I met the girl I'm about to marry and things are going really good for me.

00:14:48.740 I said, do you think maybe I'm supposed to be a pastor?

00:14:52.560 He says, listen, there's a lot of things you may be supposed to do.

00:14:55.720 Being a pastor is not one of them.

00:14:56.720 So don't even do that.

00:14:57.360 That's not for you.

00:14:58.220 You go to business.

00:14:59.180 That's okay, good, man.

00:15:00.020 I got one of them out.

00:15:00.900 This is great.

00:15:01.420 That's not me.

00:15:02.100 So I go to the business side, right?

00:15:03.800 The point is pick one and climb up.

00:15:07.400 Don't try to pick every single one of them.

00:15:10.240 I chose my route, which one it was going to be for me.

00:15:12.640 By the way, we're having lunch right now with Sean for a few minutes, and I asked him a question

00:15:17.460 about, and I told him about what's going on today with America.

00:15:20.320 How many parents are worried about sending their kids to public school?

00:15:22.960 Very weird time.

00:15:24.020 I said, do you realize how perfect of a time right now it is?

00:15:28.280 If I was somebody who was in that world, if I was a mother concerned about sending my kids

00:15:34.340 to public school, and I've been homeschooling for the last three, four, five years,

00:15:37.400 do you know how many questions there is for other mothers and parents that want to know

00:15:41.360 what it's like to do homeschooling?

00:15:44.240 Ten struggles.

00:15:44.940 How many of you guys homeschool your kids here?

00:15:46.180 Raise your hand if you homeschool.

00:15:47.040 Okay.

00:15:47.700 People don't know.

00:15:48.520 You think people know.

00:15:49.300 They don't know.

00:15:49.940 What programs are there?

00:15:50.720 Seven programs to use for homeschooling.

00:15:52.740 Okay.

00:15:53.120 Six mistakes parents make when homeschooling.

00:15:55.340 Okay.

00:15:55.960 Fifteen ways to team up with your neighbors for homeschooling.

00:15:58.580 Nine ways to save money when you're homeschooling.

00:16:00.800 Eight ways to still get your kids involved in sports while you're homeschooling.

00:16:03.640 There is a massive market for that the next two to five years.

00:16:06.860 Someone's going to go out there with this specific message, get a few million subscribers

00:16:10.160 in the next two, three, four, five years, because people want that message.

00:16:13.180 That's a part of that's family and faith.

00:16:15.420 That could be yours.

00:16:16.600 I can give you 50 more ideas like this.

00:16:18.940 There are so many ways, but pick your seven.

00:16:21.560 So now, why do you create content?

00:16:24.520 A few different reasons.

00:16:25.400 Let me get into it.

00:16:26.100 Influence.

00:16:27.460 SEO.

00:16:27.860 So, positioning in a marketplace.

00:16:30.860 Fame, money, selfish reasons, fun, pranks, laughter, impact, therapy.

00:16:37.860 It's therapeutic to you.

00:16:39.540 Internal, family, maybe your own company.

00:16:41.900 I have a complete separate YouTube channel for my insurance company.

00:16:44.840 That's all private videos that are not public.

00:16:47.180 Right?

00:16:47.360 So there's internal, family, company, legacy.

00:16:49.680 There are different reasons.

00:16:51.300 Pick your reason.

00:16:52.900 Now, Forbes recently gave some statistics on this.

00:16:57.720 Did you know there are over 50 million content creators today on YouTube, Instagram, Twitch,

00:17:05.340 TikTok, and other social media platforms?

00:17:07.480 Who didn't know that, by the way?

00:17:08.540 50 million.

00:17:09.380 This is not 50 million users, because there's billions of users.

00:17:13.760 50 million who are creators.

00:17:15.400 Now, watch this.

00:17:16.720 Did you know 2 million of them are full-time, and they earn six-figure salary by creating content

00:17:21.800 daily or weekly?

00:17:22.900 Do you know what's 2 million?

00:17:24.260 That's a lot of people.

00:17:25.840 That's a lot of people to do.

00:17:27.120 2 million making six-figures or more just creating content.

00:17:30.500 90% of the video, audio, photo, text-based content consumed by today's Gen Z is created

00:17:37.740 by individuals, not corporations.

00:17:40.040 Guys, let me say this one more time.

00:17:41.760 90% of the content consumed by Gen Z, not Jay-Z, by Gen Z, probably Jay-Z too, by the way.

00:17:49.840 90% of the content created by Gen Z, consumed by Gen Z, is by social media.

00:17:55.980 It's individuals, not corporations.

00:17:57.920 Do you know how big this is?

00:17:58.840 Because always remember, the first time I went on Snapchat is because I was in Hawaii putting

00:18:02.800 an event together for 100 of my executives.

00:18:05.120 One of my executives, Kehinde, his daughter, Phoebe, is sitting next to me.

00:18:08.100 She's 14 years old at the time.

00:18:09.300 She's a runway model now in New York, Paris, all over the place. 0.98

00:18:12.160 She's sitting next to me saying, Mr. Ben David, are you on Snapchat?

00:18:15.800 I said, teach me.

00:18:16.820 She grabs my phone, teaches me about Snapchat, shows me all the filters.

00:18:21.000 I get on Snapchat because I asked her a question.

00:18:23.540 What are kids today?

00:18:24.720 Which app are kids using today in high school?

00:18:26.640 This was 10 years ago.

00:18:27.920 I said, do you guys use Facebook?

00:18:29.140 She starts laughing.

00:18:31.120 She knew before any of us knew that no one's going to use Facebook.

00:18:34.480 Not for that specific reason.

00:18:36.140 I said, do you use this?

00:18:37.000 Do you use that?

00:18:37.620 No, we use Snapchat.

00:18:38.340 If Gen Z is consuming content because of individuals, not corporations, what are you, by the way? 0.57

00:18:44.660 What is everybody here?

00:18:45.980 You're an individual?

00:18:46.940 Guess what?

00:18:47.440 That's opportunity right there.

00:18:49.100 So crazy predictions.

00:18:50.400 Number one, Mr. Beast will be a billionaire.

00:18:55.000 He'll be the first YouTube billionaire.

00:18:56.440 As a YouTuber, this kid's going to be a billionaire.

00:18:59.660 These guys, Ryan's World, anybody know who Ryan's World is?

00:19:02.520 Yes, no?

00:19:03.200 They can be billionaires by a bunch of different ways.

00:19:06.200 Logan Paul will one day be a president.

00:19:08.340 Laugh all you want.

00:19:10.680 He's going to be your president one day.

00:19:13.020 Laugh all you want, baby.

00:19:14.840 You'll be voting for him one day.

00:19:18.080 51% of you will be voting for him one day.

00:19:22.780 You said it, right?

00:19:24.760 All right.

00:19:25.740 Next, Jake Paul will be the next Don King.

00:19:29.740 Do you question that?

00:19:31.640 You know how much money he made last year?

00:19:33.460 He made $45 million last year.

00:19:35.860 He's one of the highest paid athletes.

00:19:37.240 He's a YouTuber, okay?

00:19:39.300 Through YouTube, he cuts checks saying, come fight me, we'll do this, and he's making money.

00:19:44.320 All over the place right now.

00:19:45.620 Brothers, by the way.

00:19:46.900 Joe Rogan, media disruptor.

00:19:48.820 Change the game.

00:19:50.100 What he says, people fear.

00:19:52.180 Him by himself, his podcast gets 11 million views.

00:19:55.620 Tucker Carlson gets 2.7 million views.

00:19:58.320 This guy gets 11 million views on his podcast.

00:20:01.200 Elon Musk, power disruptor.

00:20:02.240 He's scared the hell out of everybody.

00:20:05.920 Corporations are changing.

00:20:06.640 Do you know the other day when he announced what he announced on Twitter saying, I'm convinced

00:20:10.340 today if I had to vote, I can no longer see myself voting as a Democrat.

00:20:13.380 I see myself voting as a Republican.

00:20:15.460 Do you know the next day a woman came out saying the fact that he did something to her years

00:20:19.060 ago at SpaceX?

00:20:20.020 Now, we don't know this, but guess what?

00:20:21.500 America today is what?

00:20:22.880 America's no longer about innocent until what?

00:20:25.420 Proving guilty.

00:20:26.120 We're living in the era of guilty until proven innocent.

00:20:33.820 Look at Amber Heard and Johnny Depp.

00:20:35.420 Do you guys know why?

00:20:36.100 Johnny's suing her.

00:20:38.380 How many of you guys have no clue why Johnny Depp is suing Amber Heard?

00:20:41.080 Raise your hand if you have no clue why he's suing her.

00:20:44.560 Can you guys tell the rest of the people?

00:20:45.740 By the way, a lot of people's hands went up.

00:20:47.480 Can you tell everybody else why Johnny Depp is suing Amber Heard?

00:20:51.520 Defamation.

00:20:52.960 She lost him his favorite position that he played.

00:20:55.820 Favorite character, which is who?

00:20:57.560 Jack Sparrow.

00:20:58.440 He said, I'll never play it again.

00:20:59.500 $300 billion, I'll never play it again.

00:21:02.460 Elon Musk is pissing everybody off, and he knows how to use Twitter.

00:21:08.100 Do you know who he's training to get better at Twitter?

00:21:11.600 Guess who's the guy that's behind him?

00:21:13.980 Jeff Bezos.

00:21:15.320 He's teaching Jeff Bezos how to use Twitter.

00:21:17.900 Last week, Jeff Bezos got his most liked tweet ever.

00:21:20.860 Did you guys hear what he said?

00:21:23.020 He called out the president.

00:21:24.640 It was all over the news.

00:21:26.040 Because Jeff Bezos is sitting there saying, I may need to learn from this guy because I

00:21:29.860 may be good at making money, but I'm not a troll like he is.

00:21:32.800 And these politicians are bullying me left and right.

00:21:35.140 Everyone's being trained.

00:21:37.960 So don't be the one left behind.

00:21:39.460 Let me continue.

00:21:41.100 So how about you?

00:21:42.280 What are you going to be known for?

00:21:45.220 What are you going to be known for?

00:21:46.200 And by the way, you know when I knew I was going to do something big with my life?

00:21:49.300 When I no longer answered this as a joke.

00:21:53.620 When it wasn't like, I'm going to be, no, no, boom.

00:21:57.540 And everyone's like, and I'm like this.

00:22:00.240 I'm not playing.

00:22:00.980 This is what's going to happen to our life.

00:22:02.580 Sat my family down, 26 years old.

00:22:05.580 We came out of a birthday Christmas party.

00:22:08.380 Wasn't too happy about the way one of our relatives talked to my dad.

00:22:11.260 Sat everyone down.

00:22:12.080 I said, dad, the world has no clue who you are. 1.00

00:22:14.540 They're going to have to kill me. 0.99

00:22:15.260 The world's going to know your last name. 1.00

00:22:16.960 It's over.

00:22:17.540 And my sister's looking at me in my ear like, dad, look at me.

00:22:21.200 The world is going to know your last name.

00:22:24.500 They're going to know what the bad Davids are. 0.93

00:22:25.780 They're going to have to kill me, but they're going to know who you were. 0.86

00:22:27.640 I'm going to tell the world about how special of a father you were. 0.98

00:22:30.100 No one talks to my dad like that ever again.

00:22:32.120 Guys, I'm a regular guy.

00:22:33.920 Nobody knew who I was.

00:22:35.640 Boom, like this, game over.

00:22:37.260 Something switched.

00:22:37.880 I wasn't the same ever again.

00:22:38.900 So when you answer this and you're not joking and you're serious, the world's going to believe you.

00:22:43.820 Do you understand what I just said right there or no?

00:22:46.060 And by the way, don't be afraid when people laugh at you and they say, oh, come on.

00:22:49.860 Yep, that's what I'm going to do.

00:22:51.740 That's what I'm going to do.

00:22:53.240 This is who I'm going to be.

00:22:54.540 You make that decision.

00:22:55.580 So now, you're building two brands today.

00:22:57.600 Very simple.

00:22:58.180 Personal business.

00:23:00.100 It's no longer building a business brand.

00:23:02.620 It's you're building a personal brand and you're building a business brand.

00:23:05.980 The bigger the personal brand gets, the better your business does.

00:23:08.680 If you know how to control it.

00:23:10.940 The bigger your personal brand gets, the business takes advantage of it.

00:23:14.680 Let me ask you a question.

00:23:16.140 If tomorrow Elon Musk leaves Tesla, do you buy more Tesla stock the next day?

00:23:23.320 Why not?

00:23:25.540 What's Tesla worth today?

00:23:28.100 Shy of a trillion dollars.

00:23:30.020 How many of you guys drive a Tesla here?

00:23:31.500 Raise your hand if you drive a Tesla.

00:23:33.280 By the way, look at the hands real quick.

00:23:34.640 That's crazy.

00:23:35.720 That's crazy.

00:23:36.940 How many of you drive a Tesla because of Elon Musk?

00:23:40.000 Raise your hand.

00:23:40.880 Look at the hands.

00:23:42.020 Look at the hands.

00:23:42.920 Look at the hands.

00:23:44.040 What if you did not know who Elon Musk was?

00:23:46.160 Would you drive a Tesla?

00:23:47.760 This just validated my point.

00:23:50.500 Pay attention to your personal brand.

00:23:52.880 So now, developing your personal brand.

00:23:54.240 This is me.

00:23:56.500 That's me at 18, to the right, when I was wanting to be a bodybuilder.

00:24:00.000 I'm in the military.

00:24:01.200 That's the kid.

00:24:02.620 Okay?

00:24:02.820 Later on, I had a vision on what I wanted to do.

00:24:06.300 I saw a guy like me, a regular guy, with a 1.8 GPA, not from a wealthy family,

00:24:10.640 change his life because of capitalism.

00:24:12.580 I said, I'm going to show everybody else to do the same as well.

00:24:15.100 We grew a small insurance company with 66 agents to, we've licensed 35.

00:24:19.580 We have 20,000 active agents.

00:24:21.600 That's us at an event we had right before COVID with Kobe Bryant and President Bush.

00:24:25.260 This was two and a half years ago.

00:24:26.900 We'll do an event in the next two months at MGM.

00:24:29.300 We'll have 15,000 people there.

00:24:30.920 Last year, we did an event at MGM with 10,000 people.

00:24:33.300 Sebastian Manascaka was opening up.

00:24:35.060 I had Mario Lopez as our emcee.

00:24:37.320 I had Mike Tyson with smoking weed.

00:24:39.680 I had, who else do we have?

00:24:42.220 Nicky Jam.

00:24:43.000 Nicky Jam opened it up, concert.

00:24:44.800 It was an insane event, right?

00:24:46.340 This year, we're having Shaq. 1.00

00:24:47.440 We're having Kurt Warner.

00:24:48.580 We're having all this.

00:24:49.260 But the point is, we went from a small insurance company to a bigger insurance company.

00:24:52.960 And you know how many people would say the following?

00:24:54.900 What do you do, Pat?

00:24:55.920 Never once on my YouTube channel, if you watch my YouTube channel, you will never once see

00:25:00.960 me say, I run an insurance company, apply here to be an agent with us.

00:25:05.420 Not one video will you ever find.

00:25:07.180 I kept the two brands separate.

00:25:08.880 But what people in the industry started saying is, Pat, you're running insurance?

00:25:12.560 Yeah.

00:25:12.820 Man, I want to be part of insurance.

00:25:14.200 Boom.

00:25:14.700 My brand elevated.

00:25:16.260 The insurance company followed.

00:25:17.780 And then eventually, the brand gets bigger than you, where it's a standalone without

00:25:23.180 you.

00:25:23.840 That's the goal of where you want to be with your company, because that's where the valuation

00:25:26.580 goes up.

00:25:27.500 So then because of this, you write books, you, number one Wall Street Journal bestseller,

00:25:31.300 it's the highest rank that's ever been with a book, because the brand keeps getting bigger.

00:25:34.780 So the book comes out a year and a half ago.

00:25:36.300 It's selling more copies today than when it came out the first month.

00:25:39.560 I don't know if you heard what I just said.

00:25:41.040 The book is, you know how books typically come out?

00:25:43.240 It sells the most in the first month.

00:25:44.560 Well, the book is selling more today, a year and a half later, two years later than when

00:25:49.160 the book came out two years ago.

00:25:51.080 Why?

00:25:51.700 The brand's gotten bigger.

00:25:53.200 As the brand gets bigger, all the opportunities increase as well.

00:25:55.680 So now, content.

00:25:58.620 Comedy, pranks, politics, dating, how-to, men, women, conspiracy, history, books, you choose.

00:26:04.660 You can write, you can do video, you can do audio.

00:26:07.040 I prefer video because video turns into everything.

00:26:09.640 If you do video, you can be a podcast and you can have somebody write it.

00:26:13.160 Video goes to everything.

00:26:14.920 Audio doesn't go to everything because audio can only go to audio and text.

00:26:18.680 Text can only go text.

00:26:20.360 It doesn't go video.

00:26:21.180 But video goes everywhere.

00:26:22.380 This is why Sean is hosting the event around video.

00:26:26.000 So now you pick and choose your topic.

00:26:27.980 Let me kind of give you an idea of what happened with some of the things that we do.

00:26:30.460 So now how to increase your own brand awareness.

00:26:33.460 PR write articles, easy, you can do that.

00:26:36.600 Controversy, how many guys are not comfortable taking controversial positions because it may hurt

00:26:41.500 your business brand?

00:26:42.540 Raise your hand.

00:26:43.060 There may be a time where you can't do it.

00:26:47.380 If you can't do it today, don't.

00:26:49.020 And by the way, if that's not you, don't do it.

00:26:52.620 I'm very comfortable being controversial.

00:26:55.260 But I don't recommend anybody being controversial if it's not your...

00:26:59.360 If you are controversial and you go to sleep all night thinking about the video and you

00:27:03.820 can't go to sleep, don't create it.

00:27:05.920 But if it's your personality, then go at it.

00:27:08.600 You can't change that anyways.

00:27:09.880 That's you, right?

00:27:12.480 Game changer, homerun.

00:27:13.600 One of the things I did a few months ago, this was about a year ago, on 4th of July, I made

00:27:18.840 an announcement and I made a video and the media called me.

00:27:22.840 I was all over TV.

00:27:24.460 I wanted to pay $5 million to have President Obama and President Trump sit face-to-face,

00:27:30.500 have a three-hour conversation together.

00:27:32.040 $2.5 million to the charity of Obama's choosing, $2.5 million to Trump's, what do you call it,

00:27:38.600 a charity of choosing.

00:27:39.520 Let's get together to have a three-hour conversation.

00:27:41.620 I'm willing to bet America wants to see how united the two of you are.

00:27:45.080 Are you up for it?

00:27:46.460 And I put $5 million on the line.

00:27:48.500 One side agreed, the other side didn't agree.

00:27:50.420 But guess what?

00:27:51.220 Everybody called.

00:27:52.960 And everybody said, hey, let's get more eyeballs behind it. 1.00

00:27:56.700 That sometimes you do a certain home run shot.

00:27:58.640 That video, right, the life of an entrepreneur in 90 seconds.

00:28:00.900 How many of you guys have seen it?

00:28:02.040 Who's seen life of an entrepreneur in 90 seconds?

00:28:04.660 Do you know 10 years ago what it meant for a video to go viral?

00:28:08.420 If a video got 2 million views in 24 hours, that was considered viral.

00:28:11.820 You know what it is today?

00:28:12.740 It's 10 million.

00:28:14.040 You got to get 10 million in 24 hours.

00:28:16.440 That thing within 24 hours got 10 million views.

00:28:19.360 A week later, 30 million views.

00:28:21.020 That video has been shared on so many different people.

00:28:23.040 It's got about a half a billion views.

00:28:25.020 That one little video that we did life of an entrepreneur,

00:28:26.960 you know how much money we spent on that?

00:28:28.480 $3,100.

00:28:30.140 You know how much eyeballs we got?

00:28:32.300 A lot more than that.

00:28:33.660 Okay, so you pick creative ways to get eyeballs out there as well.

00:28:37.820 Strategic partnerships.

00:28:39.220 Influencer marketing.

00:28:40.720 Wow experiences.

00:28:41.900 A couple of the things that we did is wow experiences.

00:28:43.800 Your own brand.

00:28:45.080 That read bookshelf, I had it custom made.

00:28:47.840 I would do my videos and people would say, man, can I get that read bookshelf?

00:28:50.880 That's a really cool bookshelf.

00:28:52.320 Man, I'd love to get that bookshelf.

00:28:53.760 Well, then do something with your own language.

00:28:55.240 If reading is your MO like, I think today the market is wide open for a book club.

00:29:01.300 I think a real book club with real reviews, with somebody that reads real books on a specific topic,

00:29:06.920 I think that's a 7 million subscriber channel, right?

00:29:10.060 If you are doing that.

00:29:11.520 But we did that as a branding.

00:29:13.100 Industry research.

00:29:14.340 Giveaways.

00:29:14.820 There's so many ways to do things.

00:29:17.020 And then most important thing I'll tell you guys when it comes down to this for you to be thinking about

00:29:20.920 is who you choose to, which community you choose to be a part of.

00:29:28.460 People used to always say, well, Pat, I don't see you at all these other events that everybody speaks.

00:29:32.140 That's intentional.

00:29:33.940 Why?

00:29:34.880 I see myself with this community.

00:29:39.420 If I'm watered down with everything, then I'm everybody.

00:29:42.980 I'm not everybody.

00:29:44.920 I relate to this person.

00:29:47.900 I'm trying to get into this community.

00:29:50.060 I relate to Joe Rogan.

00:29:51.880 Joe and I now have a friendship together.

00:29:54.040 When I go on the podcast or we go to a fight together or we're having dinner together, there's a relationship.

00:29:59.000 Pick and choose which community you eventually want to be a part of.

00:30:02.640 And find your way in that direction.

00:30:04.500 Does that make sense to everybody?

00:30:05.620 Don't try it.

00:30:06.200 And by the way, you know who that community is.

00:30:08.620 And what may be for you is not for somebody else.

00:30:11.020 Pick and choose that community and find a way to get into that community.

00:30:14.220 Because then automatically the market's going to brand you with that community, good, bad, or ugly.

00:30:17.940 If it's you, go for it.

00:30:19.840 Next.

00:30:20.740 Business brand.

00:30:21.820 Okay, let me give you a couple other things here.

00:30:24.900 Starters.

00:30:25.640 Those who haven't started and have no social media.

00:30:28.260 Those who have some subscribers.

00:30:29.620 Those of you that already have a platform with a million subscribers.

00:30:31.900 I'll show you what a couple things we did.

00:30:33.600 Here's our formula on coming up with ideas.

00:30:35.980 We sit.

00:30:36.840 We ideate.

00:30:38.000 Like today during lunch, Sean got an example of how we ideate.

00:30:41.320 From ideate, we research.

00:30:43.520 After we research, we adjust.

00:30:45.940 Then we come up with the script and the content.

00:30:48.100 And then there's a call to action.

00:30:49.240 We put the video together.

00:30:50.740 This exact formula is how we came up with all our business videos.

00:30:54.680 Okay?

00:30:54.880 Every one of them.

00:30:55.540 Did you hear how I said the single mother, the mother that's going to private, public school that doesn't want to go to public school homeschooling.

00:31:02.280 We came up with seven episodes together.

00:31:04.020 How quickly we said those 15 points.

00:31:05.560 That's how we come up with that content.

00:31:07.080 Right?

00:31:08.020 So now this was our test.

00:31:09.400 Step number one on testing.

00:31:11.000 We came up with a content called Two Minutes with Pat.

00:31:14.720 I said I'm going to do 100 videos.

00:31:16.700 Two years, one video a week.

00:31:18.740 We did two years, one video a week.

00:31:21.780 Only one video was two minutes.

00:31:23.680 Every other video was more than two minutes.

00:31:25.780 Eight minutes, nine minutes, 20 minutes.

00:31:27.600 People would complain.

00:31:28.500 You're lying.

00:31:29.200 This is not Two Minutes with Pat.

00:31:30.560 Okay?

00:31:30.780 This is eight minutes with Pat.

00:31:32.100 Change the time up.

00:31:33.040 Right?

00:31:33.540 Well, we tested.

00:31:34.620 Then we got clear.

00:31:35.840 We got a vision with Valuetainment.

00:31:37.840 And then it became a niche.

00:31:39.100 Our niche was business and entrepreneurship.

00:31:41.700 Right?

00:31:41.960 This was specific to what we did.

00:31:44.220 And through these segments, then came a couple home runs that we hit.

00:31:48.240 We got lucky.

00:31:49.180 Nothing wrong with lucky.

00:31:50.500 Then you got to take a few timeouts.

00:31:52.280 We've taken three timeouts so far.

00:31:54.360 One of them we took at 100,000 subscribers.

00:31:57.500 One we took at 450.

00:31:59.000 One we took at 2.9 million subscribers.

00:32:01.540 And we're coming back to Valuetainment creating content next week.

00:32:04.600 Every once in a while, you take a timeout.

00:32:06.000 You come back and say, okay, what's our next move?

00:32:07.820 Then you go to the next one.

00:32:08.920 So test, step number one, what's next?

00:32:12.400 Test, vision, identify a niche, get lucky, take a timeout.

00:32:17.220 And repeat this process over and over again.

00:32:19.900 So now, we got many different channels.

00:32:22.480 Our main one's got 3.38 million subs.

00:32:24.800 Our short clip's got 275.

00:32:26.600 The podcast we started's got 203.

00:32:29.420 Our Valuetainment money's got 61,000 subs.

00:32:31.680 Our Russian Valuetainment's got 290,000 subs.

00:32:34.320 It's all in Russian.

00:32:35.260 Our Spanish, we just started.

00:32:36.800 Got 12.5.

00:32:37.720 And now we're creating content by recruiting other people.

00:32:40.280 So you can do vlogs, how-tos, interviews, content partners, many different things.

00:32:45.760 And now you can turn them into reels.

00:32:47.120 There's so many different ways.

00:32:48.640 One video goes into so many different pieces of content.

00:32:51.520 Now we've done original series, Mafia States of America, 10-series documentary.

00:32:56.580 I don't know if you guys seen that or not, Perfilis.

00:32:58.240 A lot of different things.

00:32:59.500 But here's the format.

00:33:01.000 So this is one way.

00:33:02.140 How many of you guys do an actual podcast?

00:33:04.520 How many of you actually do a podcast?

00:33:06.120 Okay.

00:33:07.880 Podcast system is simple, but you've got to stay consistent.

00:33:10.980 You don't do one this weekend and you do the next one seven weeks from now.

00:33:13.680 You do it every week for it to work.

00:33:15.620 So podcast, we do an episode with Jordan Peterson.

00:33:18.580 Get 774,000 views.

00:33:20.780 That's great.

00:33:22.100 But then we do short clips that goes on other channels.

00:33:25.360 This is a two-hour interview, but we got 15 short clips out of it.

00:33:29.140 The 15 short clips got 9.1 million views.

00:33:33.540 Itself, the interview only got 774.

00:33:36.480 The short clips got 9.1 combined, 9.9 million.

00:33:40.240 At this point, it's over 10 million views.

00:33:42.020 So that is a system.

00:33:43.480 You do a long form.

00:33:45.100 You hit up different topics.

00:33:46.320 You cut them in different short clips.

00:33:47.920 And by the way, this is just YouTube videos, views.

00:33:50.280 This is not TikTok.

00:33:51.520 This is not Jordan Peterson putting clips that he puts on Twitter all the time.

00:33:55.580 This is not Instagram or Facebook.

00:33:57.140 You put everything together.

00:33:58.320 It's about 35 million views.

00:33:59.680 I'm purely giving you YouTube data.

00:34:01.800 And what does this pay?

00:34:02.680 I don't know, $70,000, $60,000.

00:34:06.320 Some of you guys know the numbers better than I do on what this pays.

00:34:09.060 That's what the AdSense pays with YouTube.

00:34:11.360 Now, some of you are saying, well, Pat, how long is it going to take me to get there?

00:34:14.360 It's going to take a minute.

00:34:15.840 We started in 2013.

00:34:17.480 It's 2022.

00:34:18.600 2022, this is not like a one-year game plan you're going on.

00:34:22.040 This is a 10-year run that you're making a commitment to.

00:34:24.760 This is not a one-year commitment.

00:34:26.420 If you're trying to hope that you get lucky and a video goes viral, we didn't get any luck

00:34:30.960 for three and a half years.

00:34:32.840 Nothing happened for three and a half years.

00:34:34.780 Then, boom, something took off.

00:34:36.840 Okay?

00:34:38.620 And then, reminders for content creators.

00:34:41.060 More intentional content that's quality equals more influence.

00:34:44.760 You're able to control the narrative.

00:34:46.200 Whatever the market says, you can control the narrative by creating your own content.

00:34:50.400 Find the one word that works for you and what doesn't.

00:34:53.780 Collaborate accordingly.

00:34:54.960 Don't prostitute your brand.

00:34:56.600 Study your data.

00:34:57.780 Show mistakes and vulnerability.

00:34:59.320 Focus and stay consistent.

00:35:01.080 Challenge people to question their views.

00:35:03.020 Know the difference between today and evergreen content.

00:35:06.560 We have content that gets views always.

00:35:09.240 We have content that only gets views for 48 hours.

00:35:11.560 Certain, like Amber Heard and, what's his name, Johnny Depp, no one's going to search

00:35:18.000 for that 10 years from now.

00:35:19.160 Make sense?

00:35:19.840 These are some of the things we've done to create content.

00:35:22.980 Having said that, reminder at the end, as we're talking about which mountain to climb,

00:35:27.460 pick and choose your mountain.

00:35:29.020 Take advantage of the next two to five years that's coming up.

00:35:31.680 Put a goal in place to add an additional zero minimum to your net worth the next two to

00:35:35.520 five years.

Valuetainment - August 22, 2022

The Secret To Content Creation As An Entrepreneur In 2022

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