Valuetainment - November 21, 2025


＂Time For Tim Cook To Step Down＂ - Apple Faces MASSIVE Wake-Up Call Amid AI Innovation FAILURE

Topics
product succession plan
Hosted by
Patrick Bet-David
Mentioned
Tim Cook Steve Jobs John Ternus Dan Riccio Brandon Jeff
“Epstein Was Already DEAD!” - Jasmine Crockett HUMILIATED After Lee Zeldin-Epstein Claim BLOWS UP ＂Give My Money Back!＂ - Investors PANIC As BlackRock Linked HPS Faces $400M FRAUD Investigation

Episode Stats


Length

8 minutes

Words per minute

185.54

Word count

1,511

Sentence count

128

Harmful content

Misogyny

1

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Tim Cook may step down as Apple CEO as early as next year, says reports, says Entrepreneur Magazine. This is according to a report in the Financial Times, which cited several people familiar with discussions. Cook became CEO in 2011 after Silicon Valley legend Steve Jobs resigned, ending his reign at the tech giant he cofounded in 1976 in his parents' garage.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Topics generated with Qwen2.5-3B-Instruct.
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.000 Tim Cook may step down as Apple CEO as early as next year, says reports.
00:00:06.060 This is from Entrepreneur Magazine.
00:00:07.660 Rob, is this him speaking or is this him making?
00:00:09.520 This is a Reuters report on the succession plan.
00:00:11.760 Okay, go for it, go for it.
00:00:13.040 Apple is stepping up its succession plans as it prepares for CEO Tim Cook to step down as soon as next year.
00:00:21.220 That's according to a report in the Financial Times, which cited several people familiar with discussions.
00:00:26.760 The report said that John Ternus, Apple's senior vice president of hardware engineering, is widely seen as Cook's most likely successor.
00:00:36.480 Apple insiders were quoted as saying the company's board and senior executives had recently intensified plans for Cook to hand over the reins after more than 14 years at the helm.
00:00:48.220 The report also said that Apple is unlikely to name a new CEO before its next earnings report in late January, which covers the critical holiday period.
00:00:59.220 Cook became CEO in 2011 after Silicon Valley legend Steve Jobs resigned, ending his reign at the tech giant he co-founded in 1976 in his parents' garage.
00:01:11.320 Brandon, thoughts?
00:01:13.120 Yeah, so I guess you could take the approach with this of Apple wouldn't be what it is today without Tim Cook.
00:01:20.100 But also you could take the approach of saying that Tim Cook was just like this conservative guy who inherited the creations that Steve Jobs already created and played it safe.
00:01:28.640 And maybe, you know, was the right fit at the right time where he just did the conservative things instead of the overly aggressive things.
00:01:34.800 And they blossomed into, like, the $4 trillion company because of the conservative nature of him.
00:01:40.020 But also people are criticizing Apple for not being innovative enough and not doing anything with AI, not creating a lot of new products over the last couple of years.
00:01:46.580 So I think it's kind of like a debate between those two things.
00:01:49.440 Like, I wonder what would have happened if Steve Jobs, like, had not died and wasn't CEO from, like, until today instead of Tim Cook.
00:01:57.080 Maybe Apple wouldn't be the same.
00:01:58.440 Maybe he'd be much bigger.
00:01:59.500 But I don't know.
00:02:00.080 I think that's something interesting to consider.
00:02:01.620 I don't think it'll be, like, I think it's probably time for him to step down and it could be a good thing because they're kind of a point where they haven't done anything exciting.
00:02:09.000 That's the criticism.
00:02:10.020 The criticism is right there, what you said.
00:02:11.720 What is the new product?
00:02:12.900 So versus if Steve was there, maybe they would have new products.
00:02:16.360 To me, I'm 50-50.
00:02:18.320 I think sometimes crisis happens and nobody expected him to, you know, when he got his cancer, he started doing his walks and everybody's wondering, who are you going to get?
00:02:26.940 And he brought the finance guy on, a bit of a guy that's the safer guy.
00:02:30.360 And he came in and he did a decent job.
00:02:32.400 He took it from where it was at and right there, if you look at it, from October 5th, 2011, which is when Steve Jobs died, to today.
00:02:42.320 Actually, I think, was it October 11th when he died?
00:02:44.240 October 5th, 2011, yeah, when he died, to today, 2,280% return.
00:02:50.200 And you know what I did?
00:02:51.140 I ran 14 years prior to that to see how that compares against Steve Jobs.
00:02:54.560 Steve Jobs was at the previous 14 years.
00:02:58.620 He had a rate of return of 8,600.
00:03:00.860 So he 86X the business where, you know, Tim Cook 23X.
00:03:06.200 But that makes sense.
00:03:07.620 The company was newer.
00:03:09.100 The company was, you know, had newer announcements that was being made.
00:03:12.400 A lot of the products was made under jobs.
00:03:14.740 So you would expect that uptick.
00:03:16.640 But Tom, where are you at with this here?
00:03:17.860 So a couple things.
00:03:20.120 First of all, I think he did a good job making a very nimble, profitable, driving Apple.
00:03:26.460 But the succession plan that they needed, they needed five years ago, and it's the product succession plan.
00:03:31.180 It's to diversify that.
00:03:33.580 I'll give you a very interesting stat here.
00:03:37.460 At its peak, Apple had 18%, you know, global phone market share.
00:03:42.240 Because remember, once you get outside the United States, Android's everywhere.
00:03:44.560 That's right.
00:03:44.960 And now it's 17%.
00:03:48.140 Now, the smartphone marketplace is bigger.
00:03:51.760 So the 17% is of a bigger pie.
00:03:54.640 However, the pie is now looking to slowly shrink for two reasons.
00:04:00.440 One, most everybody has a phone.
00:04:02.700 Phone penetration isn't going to be the magic push.
00:04:05.000 Get one for mom.
00:04:05.820 Get one for your kid.
00:04:06.760 We've played that game, right, in Europe and the United States and in developed Asia,
00:04:11.120 which is, you know, Korea and Japan.
00:04:15.220 All of that's there.
00:04:16.620 However, the other part of it is they're making phones too good.
00:04:22.020 People are not replacing their phones the way Apple wants experience.
00:04:27.220 So people are keeping phones longer.
00:04:29.400 And if the economy is not so good and the phone's working just fine, you don't replace it here in the U.S.
00:04:34.840 And so they need a new – they need more product.
00:04:38.680 They need more push.
00:04:39.540 And I think the next CEO is going to have to inherit an Apple that just like under Tim Cook needs to kind of find its way forward.
00:04:51.600 Jeff?
00:04:52.380 I think what you said is exactly right.
00:04:53.900 I mean there's – the criticism is why didn't Apple reinvent itself to a certain extent 10 years ago?
00:05:00.000 Were they just happy just, you know, the business that they had built, the jobs had built,
00:05:03.500 and just managing the mature lifecycle of the business?
00:05:06.100 And why weren't they pioneering new fields in technology?
00:05:10.120 Did you see who's replacing Tim, though?
00:05:12.700 The VP of product, right?
00:05:14.160 The SVP of product.
00:05:15.340 Did they get the message a little bit too – to your point, did they get it a little bit too late?
00:05:19.300 Yeah.
00:05:19.720 But guess what?
00:05:20.440 Listen, they're making a move.
00:05:22.440 We're going to learn.
00:05:23.080 This guy here, you're going to hear a lot of his name if this guy ends up replacing him because he's reporting to Tim Cook.
00:05:28.520 So he's been a hardware engineer since 2021.
00:05:31.860 We'll see.
00:05:32.480 We'll see what's going to happen.
00:05:33.620 University of Penn guy, what else do we know about him?
00:05:36.440 He began his career as a mechanical engineer designing virtual reality headset at Virtual Research Systems.
00:05:41.500 Joined Apple in 01 as a member of the product design team working first on Apple Cinema Display.
00:05:46.920 In 2013, he was appointed vice president of hardware engineer under Dan Riccio.
00:05:52.020 And he overseed the product of AirPods, Mac, and iPad.
00:05:56.740 All right.
00:05:57.400 I mean, sounds like a qualified guy for them.
00:05:59.100 If you've got big plans for 2026, I am telling you right now, I can't tell you how many conversations we're having about business planning.
00:06:04.760 There's a reason why we went less than 22 hours to Dallas and come back because we want to see exactly what's happening with 2026.
00:06:12.080 We're planning for our family, for our businesses ourselves.
00:06:14.800 And if 2026 is a big year for you as well, I want you to watch this clip.
00:06:18.300 Rob, can you go to the clip with the Jenga to show them what happens when it comes on to business plan and how all of these things are necessary?
00:06:26.160 Go ahead, Rob.
00:06:26.640 Business is a lot like Jenga.
00:06:29.040 Every piece matters.
00:06:31.200 You need a vision.
00:06:32.760 Just carefully.
00:06:34.840 Oof, oof, oof. 0.91
00:06:35.800 You need capital.
00:06:37.260 You definitely need capital.
00:06:39.780 Let's put this here.
00:06:40.480 Ooh, listen.
00:06:41.220 Hanging on to one piece here, by the way.
00:06:42.960 You need the right team.
00:06:44.620 For sure.
00:06:45.660 This almost fell off, by the way.
00:06:46.800 You need sales.
00:06:47.680 As good as this looks, if your foundation isn't built on a good business plan, you know what happens?
00:07:00.340 The whole thing crumbles.
00:07:02.560 If you have big plans for 2026, on December 12th, I'm hosting an event called the Business Planning Workshop,
00:07:11.340 where all day we go through the 12 building blocks of writing an effective business plan.
00:07:17.440 So this doesn't happen to you.
00:07:19.040 If you haven't got registered, click on the link below.
00:07:21.520 Let's spend an entire day together on December 12th.
00:07:24.680 Looking forward to seeing you there.
00:07:26.380 Folks, click on the link below.
00:07:27.940 Get registered.
00:07:29.380 You can watch it with your friends, family.
00:07:31.240 And this is going to be people watching.
00:07:33.100 It's from 100-plus countries.
00:07:34.360 And you can find a way to just get registered at the lowest level.
00:07:36.740 Or you can find a way to be on the screen so everybody can see each other.
00:07:39.100 And at the end, we'll do a Q&A for 90 minutes.
00:07:40.880 If you enjoyed this video, you want to watch more videos like this, click here.
00:07:43.600 And if you want to watch the entire podcast, click here.
00:07:47.440 Join the February�us Up.
00:07:49.100 See you, everyone.
00:07:50.680 You can find a way to be able to watch over today.
00:07:51.400 Bye-bye.
00:07:51.920 oque strength in the dated.
00:07:52.980 Bye-bye.
00:07:54.040 Bye-bye.
00:07:54.280 Bye-bye.
00:08:03.380 Bye-bye.
00:08:04.400 Bye-bye.
00:08:05.100 Bye-bye.
00:08:05.540 Bye-bye.
00:08:07.000 Bye-bye.