Valuetainment - Top 10 Investments Patrick Bet-David Made In His Life

00:00:00.000 To the right person, this video could change your life because I'm going to share with you the top

00:00:03.560 10 best investments I've made in my life based on a minute question that I got. I said, I got to

00:00:09.840 turn this into a video. If you give value to this video, give it a thumbs up and subscribe to the

00:00:13.680 channel. Let's get right into it. Number one here is people. People, people, people. I tried to do

00:00:21.180 the whole thing by myself at the beginning. Individual. I got it. It's all me. And I'm like,

00:00:26.280 nope. Got my first assistant. You know what? I paid my first assistant. I couldn't afford to pay 0.54

00:00:31.080 her anything. She was working four to 10 hours a week. I paid her $400 a month, but she took so much 1.00

00:00:36.420 off my plate. Then I said, I need you for 20, then 40. And then I'm like, this is awesome. Then I need

00:00:41.580 two. Then I need three. At one point building my insurance company, when we were building it,

00:00:45.940 everybody would say, you know, Pathcat's four assistant. I had four assistants doing my leg

00:00:50.580 work for me. And I was free to go recruit and build my business. Later on, Tom was the most

00:00:56.460 expensive hire. I'd never hired anybody this expensive. And I sat with him. I'll never forget

00:01:01.500 where my yellow Hummer I had. He's sitting over there. We're in Encino, California. I'm negotiating

00:01:06.600 his salary. I'm negotiating his comp. All the stuff we're going through. Eventually turn off the Hummer.

00:01:11.860 He agrees, comes on board. The rest is history. Whether it's people like Maral that I recruited from

00:01:16.520 Wamu, who was my banker, her husband Tikran, the sales guys I have that took the business to a whole

00:01:22.960 different level. I can list so many names, but I will tell you, number one is people. Number two

00:01:28.500 is reinvesting back into the business. This financially, nothing has made me more money

00:01:37.280 financially than this right here. The highest rate of return. Let me explain to you why. So when we

00:01:43.880 started an insurance company, I didn't take any salary. Everything was going back in, going back

00:01:47.980 in, going back in. I would look at $100,000. That's two $50,000 employees. Everything was back

00:01:53.600 into the business today. Valuetainment, whether it's David Consulting, whether it's the production

00:01:57.560 company, whether it's the shoes, whether it's the merch, whether it's Manect, whether it's any of this

00:02:02.180 stuff. This is how much money I've taken off the table from Valuetainment since 2013. Everything

00:02:07.480 gets reinvested. It's been the biggest rate of return ever in the company because it's always

00:02:14.660 been this money goes back in and you're able to do what? Hire more people, technology, new space,

00:02:19.500 expansion. So the highest rate of return. Number three, key influences and encounters in my life,

00:02:27.580 relationships, conversations. Zig Ziglar, I'm 21 years old. I go to a Peter Rowe event in downtown LA.

00:02:34.300 He gets on his knees to tell a story. I was blown away. He's no longer with us. He was a top sales

00:02:39.100 guy. Tom Hopkins. I went to his conference multiple times in Arizona. One time I bought the biggest

00:02:44.460 package I couldn't afford just to go to his house. And in his bedroom, he had a painting of him

00:02:49.080 wrestling a lion. I'll never forget that. Tony Robbins seminar, Harvard OPM program. I went for

00:02:54.720 three weeks, paid $59,000, $50,000, $60,000 to go there, not including everything else. And I was around a

00:03:01.440 man that sat next to me who ran the Victoria's Secret of New Zealand and Australia. That

00:03:06.820 conversation with this man for three weeks, life-changing. So putting investment and meeting

00:03:12.860 people that gets you to see things in a completely different way. Encounters. By the way, if you're

00:03:18.320 watching this right now saying, I'd like to have those types of opportunities. That's why we built

00:03:22.060 Manek. You can go Manek Ray Lewis, go Manek Terrence Howard, go Manek some folks in business and

00:03:27.600 hell. Some people have sold their business for a couple billion dollars. There's a ton

00:03:30.880 of people in there. You pay them. They respond back with a 94% ratio. Go Manek somebody. The

00:03:37.060 QR code for the app is going to be somewhere around here. So key encounters. Number four,

00:03:41.880 public speaking. I spoke, and I will tell you from 21 years old till probably 35 years old,

00:03:49.460 I gave a talk Monday mornings to my sales guys, Tuesday night. Then it was a Saturday morning.

00:03:57.740 And then it was, you know, Wednesday nights. And this could be 50 people, a hundred people at one

00:04:03.060 point at our office in Northridge, California, two, 300 people coming every single week that I'm

00:04:07.360 speaking to Tuesday night, Wednesday night, Saturday morning. It was ongoing over and over and over and

00:04:13.120 over again. Public speaking. If you can find a place and volunteer to speak in front of public,

00:04:19.680 it's so nerve wracking. It's so good for you because it gets your nerves to get calmer. And

00:04:25.160 the next thing you know, you're doing podcasting. You're talking in front of people. It becomes,

00:04:29.240 it's such a magical thing to do. Public speaking, any type of investment you can make for you to go

00:04:34.340 out there and speak in highly recommended. By the way, next one, content, creating content,

00:04:40.300 best investment. At the beginning, I would ask myself, what am I doing? The first video I ever

00:04:45.420 uploaded on YouTube, you should see this video. I'm going to have making sure Henry puts it up.

00:04:49.880 I'm in my pink socks. I'm sitting on my office with a doing the impossible shirt on in Woodland

00:04:54.420 Hills, Marriott, California. I critique myself. I'm like, sit up. What are you doing? But the more of

00:05:00.400 these I was doing with content, I learned how to become friends with this guy here. You know what this

00:05:05.360 guy's, this is the camera. You know why? Because this is the modern day weapon. You want to make a

00:05:10.240 change you can do with this. This right here. I'm in Brazil. I sit down with a guy named Nicholas

00:05:14.360 Ferreira. I had him on the podcast. Young guy. Do you know at the beginning of the year, he uploaded

00:05:19.440 a video? Do you know how many views the video got? It got almost a half a billion views. One video.

00:05:25.320 The guy's got 20 million followers. He's in his twenties. They're already calling him. He's going

00:05:29.280 to be a president. How did it happen? Just off of this tool. This is it. You don't need any money for

00:05:35.100 this. You just need a phone for yourself, creating content. The benefit of doing this,

00:05:39.360 I would shoot these videos with the markers back in the days. I had paint all over my clothes. I'd

00:05:44.220 come Saturday morning at seven o'clock. It would take me two hours to write it up because it was

00:05:47.900 a marker thing. Now it's a lot easier like this. And then we would shoot at nine o'clock with Mario.

00:05:52.760 Then I would go back and do other work that I was doing. I would do it late at night.

00:05:56.100 And then we would travel. I'd go to New York and I would do six interviews in two days. Imagine

00:06:00.220 you sit with one person, research, prepare for questions. You sit with the next person two hours

00:06:05.480 later. Then you sit with the next person in the same exact hotel room. And then you do it again,

00:06:09.220 three more. And then you do it again, three more, just so you can have content. This was a phase we

00:06:13.860 went through, which was super challenging, but one, the last quarter value attainment. Do you know how

00:06:20.040 many views we got the last quarter on YouTube and social media on YouTube? We got 680 million views

00:06:26.940 on YouTube the last quarter. Do you know how many we got on social? It was another, it was another,

00:06:31.940 I don't know what the number is, but it's a total of 1.58 billion views the last quarter,

00:06:38.540 YouTube and social media combined. How did that happen? It started off with the first video on

00:06:43.500 pink socks that I myself watch. And I'm like, what did you're never going to do anything special with

00:06:48.800 these videos, buddy. Pull your socks up, change your clothes, put on a suit, right? And then eventually

00:06:54.440 it turned into something here. Six consultants, best investments. Let me tell you why. I go meet

00:07:00.560 with this guy and his six investment bankers. They're like, nah, the most we can give you is

00:07:04.360 five times EBITDA. You know, what do you mean five times EBITDA? That's it. So let's just say at

00:07:08.320 the time we're doing $10 million a year on EBITDA. It's like, yeah, you'll get 50 million bucks. I'm

00:07:11.800 not selling the company for 50 million bucks. Well, if you want to sell it for high, the companies that

00:07:16.000 are, they're tech-enabled companies. What are they selling for? 12 to 20 tons. I got to go become a

00:07:20.700 tech-enabled company. We come back, we change it up, we invest money into a software, we develop the

00:07:26.880 software. We end up selling for 15 plus X EBITDA. That's a lot, 15 X EBITDA. Life-changing money.

00:07:34.080 That went from, you know, basic, we would have walked away with $50 million and I went 88% to

00:07:39.220 $250 million is what we walked away from. And guess what? The investment banker that gave us that

00:07:44.940 advice, guess how much we pay for the investment banker? Roughly 2%. What's 2% on $250 million?

00:07:49.380 5 million bucks. Half the million dollars went to lawyers. A few hundred thousand dollars went to

00:07:54.840 accounting from doing the quality of earnings, all this other stuff. These were consultants.

00:07:58.980 Consulting us on what to do and what not to do. From the moment I'm meeting here to selling,

00:08:02.920 that's a three-year timeline. Was it worth it to make that 50 become 250? Yes. That was a massive

00:08:10.060 investment to make those investments. Those are the types of things that sometimes you look at and

00:08:14.300 look, I don't want to make that investment. Next one, health. Stamina is my friend. If you want to

00:08:20.120 outlast people, you need energy, you need stamina. There's a guy that works on Pennsylvania Avenue

00:08:25.840 in DC that he goes on meetings to Alaska, then goes to Israel, then goes to you, then goes to this.

00:08:32.240 He's on the road all the time. How the hell was he able to become a president, two-term president,

00:08:37.260 billionaire, all this other stuff? You know what it is? He outlasts. Energy. Stamina. You need

00:08:43.080 anything and everything I can be thinking about for longevity and to have more energy, stamina. I'm

00:08:48.640 willing to entertain it as long as it is healthy for me. I'm interested in that. But the more you

00:08:54.420 move up in a business and you'll notice you're yawning at two o'clock, you're too tired to negotiate

00:08:59.240 at seven o'clock, you're too tired to pick up a call at 10 o'clock, your competitor is going to pick

00:09:03.200 up the call. Good luck competing with them. Eight, family. The best rate of return for fulfillment.

00:09:09.800 I'm the happiest when my kids are here. Just 45 minutes ago, my youngest daughter came here from

00:09:13.560 the doctor, came and gave me a kiss. I kissed her for a good 15, 20 seconds. Then she ran 1.00

00:09:17.900 out. I am on fire. My sons were in the morning here. They came to the office. My son comes

00:09:22.920 in and says, I want to know where Vinny's at with his flip-flops. The other one's about

00:09:26.980 to do soccer practice right outside. We made an investment. We literally built a soccer field

00:09:32.020 right outside of my office so I can see them playing here. These are investments. Family.

00:09:37.560 Nothing like it. Nothing. The other day I said something on a video is the most incredible

00:09:42.160 thing about parenting is you're teaching the kids, the people you love the most to learn

00:09:46.840 how to live without you. This is by far the most rewarding investment you'll make with

00:09:53.160 your kids. God willing, one day we'll be in business together. It could be 20, 30 years

00:09:56.820 from now, but hopefully one day it'll happen. Number nine, basic investments. Non-duplicatable

00:10:02.440 assets. I would always buy a kilo of gold and people would say, why are you buying a kilo

00:10:06.840 of gold? I'd say, I don't know, man. Here's $50,000. Give me three of them. And $150,000,

00:10:11.160 I get three kilos of gold. Kilos of gold is nothing. Gold is $130,000 a kilo right now

00:10:17.320 that we thought about it. So imagine you buy 10 kilos of gold for $500,000. Those 10 kilos

00:10:22.260 of gold are now $130,000, $1.3 million. One guy calls me and says he wants to sell collectible

00:10:27.360 cards. Absolutely. Here's $540,000. 18 months later, I sell those two Gretzky cards for $2.2

00:10:32.900 million. So those are things that are non-duplicatable. Real estate, this asset, where we are right

00:10:40.380 now, it's 11 acres on the airport. Good luck finding this. This was a CIDOD property. Non-duplicatable

00:10:47.460 assets, art, real estate, certain companies that you can acquire that are non-duplicatable

00:10:53.200 assets. Number nine, and last but not least here, before I give you a bonus one, this is me.

00:10:57.960 Investing in me. This growth is exponential. There is nothing like this one in my mind,

00:11:04.900 in events, to build relationship experiences, courses. Nothing has given exponential rate

00:11:12.100 of return as investing into yourself. This is only 1v1. Nobody else knows the story behind

00:11:20.200 this. Only I do. Now, if you want to talk a little bit more about money stuff, I bought

00:11:25.280 the Yankees minority when I became a minority owner. The Yankees a couple years ago, they were

00:11:29.460 worth $4 billion, a little less than $4 billion. They're not worth $8.3 billion. Which, by the

00:11:35.300 way, if somebody wants to buy the Yankees today, they're probably cutting the $12 billion check

00:11:39.420 because they're not going to sell it for $8 billion. That's an instant, multi, multi, multi

00:11:45.340 check that just comes in if I were to sell today. Instant. Didn't do anything. We didn't

00:11:51.060 even win. But that comes in because it's a non-duplicatable asset. Since 23 years old,

00:11:57.160 I set aside $100 a month in a mutual fund or an insurance policy, if you will, at the

00:12:01.740 time. Every single month. Then it went to $200 a month, $300 a month, $500 a month, $1,000

00:12:05.400 a month. But I started with $100 a month. It wasn't a lot. Eventually, these accounts became

00:12:11.440 a half a million dollars. And this half a million dollars I had in this account allowed me to

00:12:15.960 fund the insurance company. If I don't do that, I don't have that money. But even if you

00:12:20.800 start today with $100 a month, start today. Then a few other things. Every 18th of the month,

00:12:26.140 I measured all my assets. Everything. Credit score. Everything I did, I measured it. Every

00:12:30.260 single 18th of the month, I audited my own assets, my own credit score, my own savings, my own

00:12:35.060 expenses. I would go through everything in my WAMO. Like, why did I buy this? Why did I

00:12:39.200 buy that? Every single month on the 18th, I kept track all my score. Fun. This is most important

00:12:46.680 for sanity. So sporting events. I'm a sports guy. Movies, experiences, travel. I went all over

00:12:53.360 the world in my 20s. All over the world in my 20s. Worked my ass off. Won certain trips.

00:12:59.740 I went on road because I wanted to experience the world. This is the gas station for you

00:13:04.120 to be fired up to continue going. Anyways, so we got value out of this video. Give it a

00:13:07.380 thumbs up and subscribe to the channel. I got three things for you. One, it's the perfect

00:13:11.240 time to read a book on business planning. If you've never read the book, choose your enemies

00:13:16.440 wisely. It's the exact blueprint on how to write a business plan. I've been doing it for

00:13:20.720 the last 25 years. I finally put it in a book. It's 12 building blocks on how to write a

00:13:24.960 plan. It's the middle of October. November's around the corner. December's here in 2026

00:13:28.960 is going to be here. You do not want to be the person that's last to getting started

00:13:32.480 and writing out your plan. So one, order, choose your enemies wisely. Number two, second

00:13:37.460 week of December, I always do my annual business planning workshop. If you've never attended

00:13:41.260 it, we go through how to write up a business plan as well. It's an all day event. You got

00:13:44.640 to get registered for it. And if you haven't yet, you're going to, you can click on a link

00:13:49.180 below. Go there. All the details will be there. There'll be private rooms. You'll be able to

00:13:52.680 network with other people. Nearly 20,000 people will be on this event that will be together

00:13:56.580 all day long. And last but not least, if you're watching this and you're somebody that's younger,

00:14:01.080 you're like, man, I kind of got some big decisions to make in my life. We shot a video titled the

00:14:04.560 top 10 best decisions to make in your life. If you've never seen it, click here to watch it.

00:14:08.380 Take care, everybody. Bye-bye. Bye-bye.

00:14:10.180 Bye-bye.

Valuetainment - November 12, 2025

Top 10 Investments Patrick Bet-David Made In His Life

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