Valuetainment - July 01, 2026


＂What Were They Thinking？＂ – HelloFresh Faces Backlash Over Explicit Pride Campaign


Episode Stats


Length

8 minutes

Words per minute

209.47

Word count

1,837

Sentence count

121

Harmful content

Misogyny

4

sentences flagged

Toxicity

15

sentences flagged

Hate speech

10

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

HelloFresh is a gay food delivery company. They sent out a tweet saying "We know eating isn't always top priority this month, do you know what that means? We know that you don't want to eat that much this month because we know you're having sex. So we respect you for that."

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 There's a commercial that came out called HelloFresh.
00:00:01.560 Here we go.
00:00:02.400 You want to talk about Down on Bended Knees?
00:00:03.860 So tell us about this HelloFresh commercial
00:00:05.420 and what this company thought was a good idea to do.
00:00:07.620 They posted something on their Instagram.
00:00:09.780 Guys, by the way, this is the weirdest thing I've ever seen in my life.
00:00:13.700 But, Vinny, kids, earmuffs, parents, kids can't watch in the next five minutes.
00:00:16.840 And I want people to pay attention.
00:00:18.180 For you guys to know HelloFresh, it's a food delivery service,
00:00:20.660 meals and all that type of stuff.
00:00:22.260 They put out a statement basically telling gay men how to prepare 1.00
00:00:26.220 an earmuff for the kids for anal sex. 1.00
00:00:28.300 They wrote, we know eating isn't always top priority this month. 1.00
00:00:32.800 Do you know what that means?
00:00:33.940 We know that you're not, if you're in that community,
00:00:36.620 you don't want to eat that much, Pat,
00:00:37.660 because you don't want that much food in your stomach
00:00:39.600 because you know what's going to happen.
00:00:40.520 They say, we respect that.
00:00:41.920 But for those of you who are dot, dot, dot prepping,
00:00:46.040 I'd have to look this up, Pat.
00:00:48.720 Do you guys know what priority prepping is?
00:00:51.180 No.
00:00:51.380 In context, prepping means cleaning out your bowels
00:00:54.560 before guys do their business with guys. 0.97
00:00:57.500 Stop it.
00:00:58.300 And that's why they're promoting.
00:00:59.780 Ready for the next line?
00:01:00.780 We have an extensive lineup.
00:01:02.580 Vinny, stop.
00:01:03.320 Pat, I'm going to show you something different.
00:01:06.220 Recipes available.
00:01:07.640 Happy Pride.
00:01:09.120 Okay?
00:01:09.680 Let's just, I'm not being, you should see, hear the comments and then go back to that.
00:01:13.440 So, Pat, ready for this?
00:01:14.500 Somebody put Bottoms Up as the Pride discount code.
00:01:18.540 HelloFresh's official account responded saying that.
00:01:22.040 Use Bottoms Up for a Pride Month discount.
00:01:24.540 Okay, so now it's.
00:01:25.540 So, okay, by the way, this is the same company, just FYI, if you guys don't remember, 2024, the Department of Labor investigated them for migrant children working at one of their package facilities.
00:01:34.880 Put that aside. 0.98
00:01:35.900 But this is HelloFresh, a food delivery company saying, hey, we know you guys aren't eating that much gay men this month because we know that you're having sex. 0.99
00:01:45.660 Okay? 0.99
00:01:46.200 So we respect you for that.
00:01:48.080 Well, let me ask this. 0.91
00:01:49.220 That is disgusting.
00:01:50.400 But here's the part that I may not have, and I don't, I've never heard of HelloFresh.
00:01:53.740 It may be a big company.
00:01:55.440 Is HelloFresh only a gay delivery company?
00:01:58.300 No, not at all.
00:02:00.800 You know that?
00:02:01.680 I know that for a fact, Pat.
00:02:02.960 The owner is a German guy, and there's two other people.
00:02:05.760 CEO, it's a public company now, but look up CEO of HelloFresh. 0.97
00:02:10.080 Maybe HelloFresh only delivers to gay people. 0.99
00:02:12.320 No, not at all. 0.97
00:02:13.320 German multinational. 1.00
00:02:14.440 Based on this, you better start boycotting them, and they're only going to have a gay client. 0.99
00:02:17.540 7.1 million active customers worldwide as of 2022. 1.00
00:02:21.160 and so areas served Australia, Canada, New Zealand, United States, Western.
00:02:26.540 Frozen lasagna, medium power, 15 minutes.
00:02:30.380 Sounds like Ojo time.
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00:02:48.440 Honey, forget about the lasagna.
00:02:49.920 Let's celebrate.
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00:02:56.200 No, no, no. This is not a gay... 1.00
00:02:57.980 Okay, so to go back to this campaign, was this a 19-year-old girl that's in college or fresh out of college, a 22-year-old girl that came up with this campaign that HelloFresh didn't support? 0.93
00:03:07.640 Or is this coming from the top? Like, have they made an apology statement?
00:03:10.600 No, go to their Instagram. If you can, Connor, go to their actual Instagram page and go to this post.
00:03:14.640 no no no pat they're not they were in the comments saying we love it like cook cook in the comments
00:03:21.080 okay and here's my thing while he's looking it up i don't care what they do in their personal life
00:03:25.740 it's that 13 year old or whatever go to their keep going look at this no they're doubling down
00:03:30.140 go up up up up i'm sorry go down to connor keep going keep going down hello fresh boom that's
00:03:35.640 their eating is not a priority blah blah and go into their comments go to go to the actual post
00:03:39.960 left uh no no right there right there right there right there yeah and then in the no their their
00:03:44.920 promo bombs up no no they're not anti any of this pat and then go to the other one that had the
00:03:49.220 comments on it connor it's the it's the next one uh they actually posted the photos on it
00:03:54.920 the one that i sent but here's the thing i don't care who owns hello fresh or whatever in their
00:04:00.980 personal life pat this is a meal kit company and you're turning marketing into a message about 0.98
00:04:06.340 again anal sex okay you're supposed to be selling chicken parmesan not promoting this type of sexual 0.96
00:04:13.680 act okay families buy your product kids see your social media kids are on social media path this 0.99
00:04:18.700 isn't edgy it's disgusting okay sell food and stop shoving sexualized marketing i wonder what
00:04:23.940 how the market reacts to this if they care or if they don't care that's what i that's what i see
00:04:29.840 well that's the sky i mean it's still disgusting the company has the right to do this it's this is
00:04:34.440 a weird campaign, and it's a reach
00:04:36.500 to go there. It's what Budweiser
00:04:38.500 did with the whole Dylan Mulvaney
00:04:40.600 and all this stuff, and they took a, how big of a
00:04:42.560 hit did they take from that? Or
00:04:44.380 Jaguar, that they didn't sell any of their cars.
00:04:46.760 The best commercial of Jaguar I saw
00:04:48.420 was you. It wasn't even
00:04:50.360 what they did. So, bad things
00:04:52.440 can happen to people when
00:04:54.360 they come up with terrible ideas.
00:04:57.340 Budweiser, Anheuser-Busch
00:04:58.360 lost billions because of Dylan Mulvaney.
00:05:00.800 So, they can fool around with this. I guess
00:05:02.460 HelloFresh still hasn't gotten their
00:05:03.860 the message that this
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00:05:27.800 to register
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00:05:31.900 We have a massive announcement today.
00:05:33.220 and here's what the announcement is.
00:05:35.220 What weekend is this?
00:05:36.380 What's this weekend coming up?
00:05:37.620 This is July 4th weekend.
00:05:38.920 Fourth of July.
00:05:40.080 So guess what we're doing for 4th of July.
00:05:42.620 We only are going to do this twice a year, okay?
00:05:45.500 And it gets hot every time we do this,
00:05:48.300 and let me tell you what it is.
00:05:49.900 Twice a year, we do something where you get a chance to compete
00:05:54.640 to be on a podcast.
00:05:56.320 Last time we did this, we had a friend that got on
00:05:59.140 who was with Tesla for eight years,
00:06:02.160 And we had an incredible, and I mean an incredible time with him here.
00:06:06.260 So let me tell you what we're doing for 4th of July.
00:06:08.500 First of all, if you can go to the website to show what we're doing special for 4th of July,
00:06:12.660 on the main one that says 4th of July, if we have that on the website,
00:06:16.860 it should be right on the cupboard when you go to it.
00:06:19.580 It says Celebrate 250 Years.
00:06:21.380 If you go to the Celebrate 250 Years on the site, it should be the first one.
00:06:27.220 No, if you go on the website, the homepage should say Celebrate 250.
00:06:31.180 There you go.
00:06:31.660 Go to Shop to Sale.
00:06:33.380 Click on that.
00:06:34.400 Here's what we're doing.
00:06:35.520 First 200 people that place an order, as of right now,
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00:06:42.440 And what do they call this thing here?
00:06:43.660 It's a – what do you call these things?
00:06:46.120 Yeti?
00:06:46.560 They used to call them Yetis or coolers.
00:06:48.820 Okay, so it's a water cooler you can drink when you go into the gym,
00:06:51.280 but it's the golden.
00:06:52.160 We only got 200 of these.
00:06:53.760 First 200, you're getting this sent to you.
00:06:55.520 Number two, the value plus last season's items that you can go buy items
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00:07:33.720 we're going to FaceTime you.
00:07:35.340 We do this every year, and it's exciting when we do it.
00:07:38.040 The next time we do this will be Christmas time.
00:07:40.260 First 50 people place an order over $1,000, we're giving you a FaceTime call.
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