Valuetainment - Why Charismatic People Rule the World

00:00:00.000 So look, if you're in the business of getting people's attention, meaning you're on camera,

00:00:04.320 you're writing, you're talking, you're speaking, you're selling, if that's your business,

00:00:08.960 the one kiss of death for you is to be boring. You cannot be boring. Anything but be boring.

00:00:16.660 Where did this topic come from? Yesterday I'm doing my private monthly webinar with 75

00:00:20.680 entrepreneurs from around the world and they asked me questions we go for 90 minutes. One

00:00:24.900 of the guys is talking about starting his own podcast, starting his own YouTube channel. While

00:00:29.000 he's talking about this, I start asking him crazy questions. I said, so tell me,

00:00:33.060 what is the craziest opinion you have? What are your thoughts about this? What are your thoughts

00:00:37.360 about that? And he gives, he's giving me his stuff. Well, I'm like, yeah, maybe. Okay. That's interesting.

00:00:41.520 And I'm listening to him. I said, look, if you're trying to make it on TV, YouTube, if you're trying

00:00:46.740 to make it on the screen, if you're trying to make it on writing, if you're trying to make it on audio,

00:00:50.260 you cannot be boring. Think about personalities out there. And by the way, I'll explain the difference

00:00:54.100 between running a company that is repetitively boring, same system. And I'll talk about personality.

00:00:59.880 If you think about a Jeff Bezos, you want Jeff Bezos's interviews. Many of them people may say

00:01:05.680 he's boring, right? Oh my gosh, he's so boring to listen to his interview. And here's also a guy

00:01:11.460 that's built a company that has turned into a behemoth of a company based on repetitively doing the

00:01:17.860 same thing over and over and over and over and over again. But they have mastered the system and

00:01:21.800 they're not bored to do the same thing over and over and over again. Because if you get too creative

00:01:26.360 with the system, you may lose your business, but he may be boring as an individual and it doesn't

00:01:31.020 serve him on camera. Now watch another one here. Elon Musk. You ever seen an interview with Elon Musk?

00:01:36.660 He says the most random things. I'd like to die on Mars, just not on collision. What do you mean?

00:01:41.740 He wants to live there and die on Mars. Now who says things like this, right? You're going to die on

00:01:46.420 Mars. If you look at people on social or TV, you know, or presidency, Trump, very entertaining.

00:01:54.900 He ain't boring, right? Biden, boring. Okay. Hillary Clinton, boring. Bill Clinton, not boring.

00:02:02.420 GW, George Bush, not boring. He's funny, right? Well, you know, you ever hear that thing that says,

00:02:09.580 you know, if they go in, you know what I'm saying, you know, and you're like, wait a minute,

00:02:13.300 this guy's hilarious, but his father may be boring. Jeb Bush, boring. This is not political.

00:02:19.620 Obama, not boring. This has nothing to do with your political beliefs. This has to do with how

00:02:25.700 you present yourself. If you're in the business of getting, getting attention, sales, negotiation,

00:02:32.440 interviewing, writing, you know, podcast, whatever you do, do not be boring. Now, let me kind of take

00:02:39.320 this a little bit deeper with you and hopefully this will make sense to you. You may say, Pat,

00:02:42.060 what do I do to not be boring? Well, think about the next time you're watching somebody speak

00:02:47.640 and immediately you change it. Why did you change it? Well, what caused you to be bored? Okay.

00:02:53.580 What all of a sudden got you to say, I'm not interested in this person. Listen to different

00:02:58.380 people's styles and say, why does Rogan interest me? Why do I like listening to Tucker Carlson?

00:03:05.160 Why do I like Jon Stewart? Why are these people funny to me? Why am I not turned on by an Anderson

00:03:11.320 Cooper maybe? Why am I not turned on by a Rachel Maddow? Why am I not turned on by a whoever 0.61

00:03:16.660 may be on? Why am I not turned on by some of these guys? Because the audience is wanting

00:03:22.300 to be entertained while you're delivering the message. Just the whole reason why we call

00:03:25.340 this channel Valuetainment because the hardest message to deliver online is what? Value educational.

00:03:31.400 People don't go on YouTube to watch value and educational videos. People go on YouTube to watch

00:03:36.160 entertaining videos, music, cat videos, comedy, pranks. They watch these types of things. They

00:03:43.260 don't go on there to say seven keys to this. You can't teach people things if you're not

00:03:47.820 entertaining. You have to figure out a way to constantly add that spice of being entertaining.

00:03:52.620 How can you be entertaining? If you're interviewing somebody or sitting down with somebody, you go

00:03:56.380 on a date, ask inquisitive questions. Don't ask the boring questions. What are the three keys to

00:04:02.100 success? Ask some questions that people haven't been asked before. You know, that guy asked me

00:04:07.560 something I didn't even think about. Yesterday, I'm interviewing a guy who wrote a book called

00:04:10.840 Harbinger. By the end of the interview, he was flabbergasted. He's like, you know, you kind of

00:04:16.520 took me by surprise. No one's ever asked me those three questions before. And he's like, so can you

00:04:21.940 again send me some stuff? I don't know who you are. Can you send? So, I mean, this is, but you're

00:04:26.480 remembering and you're walking and saying, I want to come back and I want to have this conversation. I had

00:04:30.360 Yanomi Park here yesterday who lived in North Korea. She's a defector. Only 200 on US that are

00:04:35.880 defectors. You know why she's here yesterday? Because she's not boring. I'm sitting listening to this

00:04:40.920 person deliver their message. It's not boring. So again, going back to you. If you're watching the

00:04:46.860 same path, I have no desire to create content. I have no desire to create anything, writing, audio,

00:04:53.020 nothing. Then don't worry about it. But if you are selling, if you are leading, if you are negotiating,

00:04:58.880 if you are doing any of that stuff, you have to figure out a way to be charismatic. I can tell

00:05:06.220 you behind closed doors, there's a bone of charisma with Bezos. You ever seen Bezos laugh?

00:05:12.940 It's weird. On TV, he may be boring. Have you ever seen the way this guy laughs? It is the most unique

00:05:18.540 laugh that he has. And again, if you want to build a big business, if you want to build anything that

00:05:23.900 scales, you got to figure out a way to keep people's attentions. And now one way is to not

00:05:28.680 be boring. There's many ways to go about not being boring. A boring person only talks about

00:05:33.020 themselves. You ever seen these days that boyfriend and girlfriend, they go on or blind date, they go

00:05:37.400 on and you see the guy just saying, well, let me tell you about my job. Let me tell you how successful

00:05:41.280 I am. Let me tell you about what I'm doing. Let me tell you about this. Let me tell you about that.

00:05:43.720 Let me tell you who I am. And you just see the girls like, and she's texting somebody, her friend,

00:05:47.060 I can't wait to leave. And she says, oh, you know what? I'm going to go use the restroom. She didn't go use the 1.00

00:05:50.960 restroom. She just left because she can't sit there and listen to this guy more. A charismatic,

00:05:56.440 entertaining person is going to say, so tell me, oh, wow, how about this? Oh, interesting.

00:06:00.380 They're talking. They're talking. They're talking. They're talking. You become memorable. When they

00:06:05.460 walk away, say, I really like how great of a listener this person was. A quality of somebody

00:06:10.440 who has a lot of charisma, they're great listeners. Charismatic people are listeners. It's not that they

00:06:15.060 talk nonstop. They're great listeners. One way you can do it is by being a great listener and asking good

00:06:20.560 questions. People remember you for doing things like that. So look, you may not have the personality

00:06:25.180 of Obama. You may not have the personality of Trump or Tucker or Jon Stewart or Fallon or any of these

00:06:33.040 guys. What you can do is you can figure out a way to use your own personality to be memorable and do

00:06:39.080 whatever you can but be boring. Having said that, I did a video a couple of years ago at Ohica Castle in

00:06:44.140 New York in a room that was a Charlie Chaplin room, and I decided a video in this room, 11 qualities of

00:06:50.820 childlike that you can be as an entrepreneur. If you've never seen this video before, I highly recommend you

00:06:56.160 watch this. Click over here to watch that, and if you're not subscribed to the channel, please do so.

00:06:59.940 Have a great week, everybody. Take care. Bye-bye.

Valuetainment - September 08, 2020

Why Charismatic People Rule the World

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