Valuetainment

00:00:00.000 So I'm consulting for the CEO the other day. He's super nervous, very antsy, anxiety sigh. I'm

00:00:04.560 watching for him. He's about to ask the question and he's sweating. He's about to tell me he's

00:00:08.380 going through a divorce. His wife left him. You know, he's filing bankruptcy. One of his employees

00:00:12.320 took his money and he doesn't have anything left. But no, he says, Pat, all of a sudden our business

00:00:16.380 doubles in size. We did $16 million. I've never made this kind of profit before. I've never had

00:00:22.140 this kind of money before. I have no clue what to do. So think his business has grown. The business

00:00:27.520 owner's dream. He's making more money than ever before, but he's nervous. So I asked him one

00:00:32.340 question that took the conversation to a whole different direction. But by the way, if you get

00:00:35.700 value out of this video, give it a thumbs up and subscribe to the channel. Let's get right into it.

00:00:39.160 I asked him, is your business at $16 million doubled in size because of the current climate

00:00:46.460 of the market, because of you or because of a client or a employee? So he says, no, the business

00:00:55.480 is at $16 million and we're making this kind of money because the market, the market is just so

00:01:00.320 hot. I've never gotten this much business in my life before. I'm not doing anything different and I

00:01:05.100 didn't hire anybody new and it's not because of a new customer. I said, okay, do you want the good

00:01:10.140 news or do you want the bad news? He says, Pat, I have a feeling it's only going to be bad news. I

00:01:14.540 said, well, I said, the good news is you're about to make a lot of money. The next three, six months

00:01:18.060 save a lot of that money. But the bad news is this is going to go by very quickly and your business

00:01:22.580 is going to drop 50% back to what it normally has been the last five years for the following

00:01:26.700 reason. The market can change all the time. There's a lot of guys in real estate and mortgages

00:01:31.000 that made a lot of money during that 160 month economic expansion. I know a lot of people would

00:01:38.180 say, well, no, it was only 128 months interrupted by COVID. If there is no COVID that 128 is more like

00:01:43.680 160, 150 economic expansion. So many realtors, mortgage loan officers made so much money, drove all the

00:01:50.120 Lambos, the Ferraris, all the cars, and they got nothing left to themselves because of the market.

00:01:54.920 Only few of them are still in business growing because of them. So the three questions was what?

00:02:00.200 The market, you, or last but not least is what? One client or one employee. Why one client,

00:02:06.520 one employee? Say you got one client all of a sudden brings a business to you. Hey, you know,

00:02:10.360 we got so much business going on. You seem to be able to process our business. We'd like to bring

00:02:14.160 $10 million of our business over to you. You're doing $6 million a year. One company brings $10 million,

00:02:19.000 but if that company leaves you to somebody else, you can also very quickly go from $60 million to

00:02:23.400 $6 million because that person's going to got $10 million. Or if you brought one salesperson on

00:02:27.420 board and that salesperson brought all their customers from another company to you, but you

00:02:30.880 only got two salespeople or three salespeople, if that salesperson leaves, so will the revenue follow

00:02:35.860 that salesperson to whatever company they're going to. The only saving grace you have for your company

00:02:40.280 to continuously grow. And I can tell you, most people don't want to hear this because most people want

00:02:45.500 the shortcut. The, yeah, but you don't understand, but what if, what if it's because I know what to

00:02:50.340 do and I don't have to work as hard and I'm doing the six days a week golf and I want to do this.

00:02:54.460 And no man, you just got lucky. A lot of people get lucky. There's a reason most businesses don't

00:02:58.760 make it. There's a reason most businesses file bankruptcy. There's a reason most businesses

00:03:02.260 shut down three, five years. There is a reason for that. It's very, very hard. How many restaurants

00:03:08.240 from 10 mile radius of where you live right now have been around for 20 years? Why do you think?

00:03:12.620 Because it's very, very hard to run a business. And those who have been around for 20 years,

00:03:18.560 there's typically a great operator behind closed doors that's dependable, reliable, that's driving

00:03:24.680 the company. So I'm going to come back to you here. If you're watching, it's your business owner and

00:03:28.380 the times may be good for you. It may be bad for you. You may be like this guy. You all of a sudden

00:03:32.340 are making more money than ever before thinking it's because of you, but it's because of the market.

00:03:36.860 If you'd like to protect that so you don't ever have to worry about that business going away for you,

00:03:42.020 take inventory of what you can do to recreate yourself as a leader, as an operator, as a creative

00:03:47.300 marketer, as a way to make the investment into the right people, where it's not just one client

00:03:51.660 that you're relying on. You don't ever want to have a client or a salesperson that gives you more than

00:03:56.980 20% of your revenues per year. If it is maybe 25%, my number is typically 20%. If it's above 25%,

00:04:04.500 if they own 50%, if that guy leaves, you don't really have a business. That person owns you. The

00:04:08.320 customer owns you. The employee owns you. The market owns you. You don't own your business.

00:04:12.480 They own you. So you got to flip it on them. You got to be so good at what you do that the market,

00:04:16.900 no crisis, no individual, no customer, no client, no salesperson working for you can dictate the

00:04:23.880 future of your company. If you got value out of this video, give it a thumbs up, subscribe to the

00:04:29.120 channel. By the way, if you haven't yet downloaded Manect, I get questions asked all the time on Manect.

00:04:33.660 I get thousands of messages on Instagram, Twitter, Facebook. I never get back to, I don't have the

00:04:37.620 time to get back to it, but I get back to a hundred percent of my messages on Manect because

00:04:41.840 you want to connect with me. I got to give you my time. You got to pay for it. If you want to talk to

00:04:46.780 me or you want to talk to Tom or other influencers and experts on Manect about raising money, about

00:04:52.100 business, about recruiting, about whatever it may be, download the app Manect. We're going to put the

00:04:56.040 link below here or somewhere here you can click on and you can text me and I'll respond back. Text me and I'll

00:05:00.820 respond back in a video or we can do a 15-minute FaceTime together. If it's not me, you can do

00:05:04.320 with other people on Manect. Having said that, have a great day, everybody. Take care. Bye-bye,

00:05:07.820 bye-bye.

Why LUCKY Millionaires Almost Always Go Bankrupt

Episode Stats

Summary

Transcript