Justin Bieber’s new collaboration with Tim Hortons – ‘Timbiebs’ Timbits
Episode Stats
Words per Minute
151.82372
Summary
A limited edition selection of Timbits, chocolate white fudge, sour cream chocolate chip, and birthday cake waffle flavors will be available in participating restaurants in Canada and the U.S. on November 29th. No word when Drake Cakes will be released.
Transcript
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Hello, I'm Melanie Risden with the Western Standard. Fresh off the oven rack, Canadian
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music sensation Justin Bieber announced his newest collaboration with Tim Hortons for menu
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innovations and co-branded merchandise. Tim Horton released a statement Wednesday that said
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they are launching a limited edition selection of Tim Biebs Timbits, chocolate white fudge,
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sour cream chocolate chip, and birthday cake waffle flavors. Bieber has had a long-standing
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love affair with Tim Hortons and shared that Timbits are his favorite item on their menu.
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Doing a Timbit collab has always been a dream of mine, said Bieber, adding,
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I grew up on Tim Hortons and it's always been something close to my heart. Bieber,
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in collaboration with Tim Hortons director of culinary innovation, Chef Talis Vokes,
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experimented with different flavor combinations and recipes. Canadians have embraced Tim Hortons
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for over 55 years since the opening of its first restaurant in Hamilton, Ontario in 1964. Tim's
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has become iconic for Canadian's favorite cup of Joe and has grown to more than 4,800 restaurants
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across Canada, the U.S. and around the world. Quote, Tim Hortons is thrilled with how Justin has been
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all in on this partnership, said Hope Boghossi, chief marketing officer for Tim Hortons, including
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filming a fun TV commercial for the Tim Biebs launch, which we have included in our story.
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What's amazing about working with Justin is he has an authentic lifelong relationship with Tim's
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and he was so invested in working on Tim Biebs and our future plans together. He knows exactly
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what our guests already love about the Tim's brand and he's helping us deliver new menu innovations
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that we know they're going to love. We're really looking forward to what's next. Along with the launch
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of the new Tim Biebs flavors on November 29th, Tim Hortons will also offer a selection of Tim Biebs merchandise
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in participating restaurants in Canada and the U.S. No word when Drake Cakes will be released.