Western Standard - June 15, 2023


Subsidized media is controlled media


Episode Stats

Length

5 minutes

Words per Minute

194.6524

Word Count

1,092

Sentence Count

66


Summary

In Canada, the government is trying to take control of the media. Bill C-18 is a bill that would force social media platforms to pay certain media outlets when they provide links to them, and could spell trouble for independent media outlets.


Transcript

00:00:00.000 Lots of folks are probably familiar with that old saying, he who pays the piper calls the tune.
00:00:04.440 Well, in Canada, the government's paying the piper with your tax dollars, the media piper, anyways,
00:00:09.580 and it's calling the tune through regulations.
00:00:12.700 I mean, the CBC, they've pretty much nearly completed their transformation into a true state media outlet.
00:00:19.080 I mean, newscasts, pundits, and stories on CBC, they sound more like communications for the governing Liberal Party
00:00:24.600 than actually reporting news anymore.
00:00:26.460 But legacy media outlets, they aren't that far behind now.
00:00:29.860 They're getting increasingly dependent on federal subsidies to keep the lights on.
00:00:34.740 Now, face it, subsidies, they stunt innovation, and this is a time when we need it.
00:00:39.580 The older media outlets should have been changing their business models to adapt to a digital world.
00:00:44.160 Instead, they've been honing their lobbying skills and becoming, you know, getting better at accepting handouts
00:00:49.980 and putting that into their budget.
00:00:51.820 Now they're beholden to the government, and it shows.
00:00:55.240 And the controls the government has on them can be subtle, but they're there.
00:00:58.000 I mean, since 2019, the government's been paying out payroll subsidies to those they consider qualified news organizations.
00:01:05.840 So this money comes with strings attached, of course.
00:01:08.440 In order to be qualified, applicants must prove, and this is from their document here,
00:01:13.940 a consistent practice of providing rebuttal opportunity for those being criticized,
00:01:17.940 including the government of Canada.
00:01:20.600 So what that's led to, though, is an obligation now.
00:01:23.340 When government agencies, they make demands on the media outlets to counter anything they may report.
00:01:28.660 The Federal Department of Health issued hundreds of what they call corrections to media outlets
00:01:33.540 over the course of the last couple of years.
00:01:35.080 Hundreds.
00:01:36.260 Other media, I mean, other departments of the government surely have been doing the same sort of thing.
00:01:40.340 Critical discourse on health issues has been gagged since the beginning of the pandemic.
00:01:45.220 Government agencies have their own agenda, particularly the health department,
00:01:48.340 and now they've got the power to muscle in on legacy media outlets.
00:01:51.900 If they don't like the media messaging, they'll put the pressure on.
00:01:56.240 This has trained a lot of those outlets to avoid reporting on any commentary
00:01:59.940 that might run afoul of the health department or the government itself.
00:02:02.880 I mean, if an outlet garners too many of those corrections,
00:02:05.340 they might find themselves not qualified anymore and bumped from the subsidy train.
00:02:09.940 Bill C-18.
00:02:11.300 Of course, we've been hearing about that one.
00:02:12.940 That's even more bold and sneaky as a means of controlling the media.
00:02:16.180 With that bill, the government wants to force social media platforms
00:02:19.020 to pay certain media outlets when they provide links to them.
00:02:23.660 The outlets that will qualify for those payments, of course,
00:02:25.860 they'll be determined by a government committee,
00:02:28.100 and that committee will be appointed by the liberals.
00:02:30.840 This way, the government keeps its thumb on the media
00:02:32.980 and forces somebody else to pay the bill for them on top of it.
00:02:36.460 Stalin would have blushed with such a move.
00:02:39.100 Independent media outlets are still springing up and expanding,
00:02:41.900 despite the government.
00:02:43.380 These outlets have shunned government subsidies
00:02:45.260 and tapped into the private market to pay their bills,
00:02:48.080 whether through subscriptions or advertising,
00:02:49.820 or both like we do here at the Western Standard.
00:02:52.660 This allows the outlets to maintain full independence from the government.
00:02:56.880 Independent outlets are dependent, though,
00:02:58.620 on social media platforms to aid with their distribution.
00:03:01.540 Independent outlets don't have mandatory carriage on cable channels,
00:03:06.220 as legacy outlets do,
00:03:07.460 and they don't have the means for broader advertising
00:03:10.020 to draw readers and viewers like some of those legacy media outlets do.
00:03:13.360 We need Twitter, YouTube, Meta, Google,
00:03:15.820 all of those ones to get to people out there.
00:03:18.480 The government's recognized this,
00:03:19.700 and now they've seen a way to shut down independent media outlets with C-18.
00:03:24.060 Because, I mean, not only will the media outlets
00:03:25.300 be forced to pay out certain media outlets,
00:03:29.220 I should say the social media outlets be forced to pay that out to media outlets,
00:03:32.240 they'll be leaving the independent outlets out to dry.
00:03:36.160 They won't be able to compete.
00:03:37.060 They might not even get links through them.
00:03:39.380 Now, right now, Meta and Google are threatening
00:03:41.140 to drop links to all news sites,
00:03:43.400 whether independent or legacy,
00:03:44.600 as a response to the Trudeau government's heavy-handed approach.
00:03:47.280 And can you blame them?
00:03:49.200 I mean, come on, they're putting the screws to them.
00:03:50.480 What else do they get to say?
00:03:51.060 Well, fine, we don't have to give links.
00:03:52.740 We'll just stop.
00:03:54.160 This response, though, is going to harm everybody.
00:03:56.240 It's tougher than ever to access a broad spectrum of news coverage and analysis.
00:04:01.340 But hope is on the horizon in some ways.
00:04:03.320 Elon Musk, I mean, he's proven to be a disruptor
00:04:05.640 indifferent to the establishment, and I love that.
00:04:07.960 He's willing to go against the grain
00:04:09.560 and stir up the social media world.
00:04:11.700 And Musk has the means to take,
00:04:13.840 and that's the reality of it,
00:04:14.920 the financial beating that comes with going into such a battle.
00:04:18.660 Now, whether, for example, one likes Tucker Carlson or not,
00:04:21.260 it doesn't really matter.
00:04:21.980 The unfolding, though, story from his firing from Fox News
00:04:25.620 and his streaming his show on Twitter now is remarkable.
00:04:29.400 Carlson's first episode of Tucker on Twitter
00:04:31.420 garnered 114.8 million views
00:04:34.620 between June 6th and June 12th.
00:04:37.500 Now, to put that in perspective,
00:04:39.580 the average CNN show draws about 500,000 viewers.
00:04:43.860 Just blew them completely out of the water.
00:04:46.220 A whole new broadcast medium is exploding on the scene,
00:04:49.860 and it's already leaving the conventional media behind.
00:04:52.840 If a show, of course, whether it's Tucker or anything else,
00:04:54.980 can gather millions or tens of millions of viewers,
00:04:57.920 it will draw advertising and revenue.
00:05:00.700 The show won't need tax dollars.
00:05:02.760 If the platform's owned by somebody as intransigent as Elon Musk,
00:05:06.260 you know, it won't capitulate to government control,
00:05:08.940 at least not easily, if ever.
00:05:11.220 The battle for free media versus government control media
00:05:13.580 is just heating up in Canada.
00:05:14.880 It's going to take some time,
00:05:17.120 but the legacy media outlets will collapse eventually
00:05:19.400 for lack of viewership, despite the government subsidies.
00:05:22.540 And we will see independent media outlets.
00:05:24.520 Some will come, some will go,
00:05:25.480 but eventually they will establish
00:05:26.980 the new order of media provision.
00:05:29.020 The only question now, though, is how long will it take
00:05:31.400 and how much damage will the government cause
00:05:33.260 in trying to maintain an obsolete status quo
00:05:35.720 for its own benefit?