00:06:34.860I kind of, I kind of liked the, the way you it's not, well, it's a Canadian invention.
00:06:39.480It's not really Canadian invention because we've gone through wars and things like that.
00:06:42.920So when when when when societies impropers themselves, you tend to see that people will eat out of a can or will actually eat more processed foods.
00:06:55.380They're more shelf stable. They're cheaper, but they're not as nutritious.
00:07:02.440OK, yeah, because, yeah, when we're going when some country is going through war or something, yeah, you definitely see that.
00:07:08.880um but since this is like what i'm thinking about as well is like how much regulatory uh
00:07:16.160policies canada has um oh absolutely yeah i mean i know of many companies in canada that actually
00:07:23.680only do business in the u.s because it's much easier to get approval to sell a certain food
00:07:28.240product in the u.s it it's it's a matter of weeks you can get approvals uh while in canada you can
00:07:34.640wait months and months and when you have tight margins and not a whole lot of cash flow if
00:07:40.400you're starting up or you're trying to scale up it's really not something you don't have the
00:07:45.520luxury of time and so that's why it's always been extremely difficult to scale up companies in
00:07:51.840canada as a result wow well i also wanted to ask is this food inflation that we're experiencing now
00:08:01.680is this indications of a recession? I guess going back to history, has it been a pattern
00:08:07.200in the past where one of the first things we see is this high spike in food inflation?
00:08:14.960Well, it depends on how governments react. The more a government will print money and
00:08:21.360inject money into the system, the more likely you'll see a recession because things get more
00:08:27.680expensive everything gets more expensive and we we tend to see that like the grocery benefit program
00:08:33.760that we saw a few weeks ago that's exactly that and so it was that was certainly was a step in
00:08:39.040the wrong direction so if uh provinces uh and the federal government actually stop uh doing that
00:08:46.320then yes we have a chance of avoiding a uh a recession manitoba is is announcing today that
00:08:52.800it's actually stopping. It will actually take out the PST at the grocery store, which is certainly
00:09:02.160good news. You want to reduce taxes. You want to reduce the fiscal burden on people and not increase
00:09:08.480it due to monetary and fiscal policies. On that Manitoba point, I remember you
00:09:17.200talking about this before about how when the federal government did their tax break grocery
00:09:24.320stores increased their prices as a result is that that's how it worked right yeah good memory so
00:09:29.520it's called opportunistic pricing so whenever like if you actually take out a tax temporarily
00:09:37.040you'll see certainly you'll see uh the private sector or retailers grab that void temporarily
00:09:44.720even though it's temporarily they'll actually do that so it is now that we're measuring the impact
00:09:50.960of opportunistic pricing a year later after the gst holiday and so yes people saw the break last
00:09:58.320year but what we saw what we're seeing now is how much more food became and and now it's no surprise
00:10:05.840that canada has the highest food inflation rate among g7 countries uh if you even if you take out
00:10:13.120the effects of the GST holiday a year ago. Wow. Okay. So I would like to know, do you think
00:10:19.920that the federal government would ever do something similar again?
00:10:25.200I think to eliminate the GST temporarily is much worse than to leave it there. So what I argued to
00:10:34.240Senate in Ottawa last year was, if you actually remove the GSC, do it permanently. It won't
00:10:45.720distort market conditions as much. The worst thing you can do is actually take it out temporarily,