00:09:59.940He's he is an experienced rock columnist runs.
00:10:04.760He writes with Montreal rocks, some, some music outlets in Ontario.
00:10:10.740And I'm, we're really trying to expand the reach of the Western standard.
00:10:13.340You know, we're focused on Western Canada, Western Canadians, and we've, you know, our daily grind tends to be what's happened in politics, what's the latest dumb thing government is doing, and, you know, that kind of daily grind of news.
00:10:25.800We're trying to broaden ourselves a bit.
00:12:04.460I'm going to save one of my all-time favorite songs
00:12:08.440being an Albertan you might take a wild guess at what it is so I'm here I swear
00:12:14.400Ernest was supposed to be here and so he's gonna do most of the question so
00:12:16.960pretty much all of my questions for almost about that this one but I try and
00:12:20.980cover it off but also we'll save some for for that a bit but well tell us a
00:12:26.080bit about yourself I know you've been hugely successful platinum artists out
00:12:30.680of Canada it's you know I think you're you're now in Austin but you said you're
00:12:35.760you're still up in uh alberta around the red deer edmonton area a lot yeah we still have a farm in
00:12:40.240alberta family farm so we spend quite a bit of time there whereabouts you don't have to let us
00:12:44.800know so crazy people go but whereabouts central alberta i know where the good coffee is in red
00:12:50.720deer let's put it that way so is good people i love them yeah red deer's got some great uh it's
00:12:58.800it's perfectly located like i get to edmonton airport calgary airport everything i need my
00:13:04.320Italian shopping center things you know all that stuff keeps yeah oh this is
00:13:11.160great Ernest is messaging me he's gonna save my buddy's giving he's planting me
00:13:14.820some questions I don't have an earpiece in but he's planting me questions so
00:13:19.640we'll just talk a bit about you and then we're gonna go to some of Ernest's
00:13:23.000questions here he'll save my he'll save my ass so you know how did you I was
00:13:30.900of before i got distracted here you know you've had a huge career uh what is it you're working
00:13:35.780on now what's uh i know you maybe talk about the albums that you just released two this year
00:13:41.140what a year to release an album uh now you didn't you did two of them well yeah i mean
00:13:46.420that seems like a lifetime ago um you know we had we had about a two-year delay making the record
00:13:53.780because you know well this is how life goes you know a bunch of tragedies uh fell in our path
00:14:01.560guys quit the band guys left the band um our longtime bass player gary low passed away
00:14:09.480unexpectedly and that was uh that was a sad moment there's a lot of things that took the
00:14:14.300wind out of our sails you know and uh so it really took us a minute to regroup and we had
00:14:21.420make the record twice as a result by the time we got it got it ready to go on the launch pad
00:14:26.700uh universal music canada was super stoked about it we meetings in january getting ready for that
00:14:32.460march release yeah baby march release so then we put it out in march i had coveted in february
00:14:41.180pretty sure it's man six six six six sick and then when the whole you know the pandemic started
00:14:49.980and then we started reading about it and realizing what it was it all started to sort of come clear
00:14:54.140like oh yeah that sounds familiar i got some of that going on so um we we get it and we've taken
00:15:02.860it very seriously so really really locked down from the very get-go and i've just had to basically
00:15:09.020run a our our war campaign from headquarters here luckily i've got a full a full audio
00:15:19.180production studio and a full video production studio on my property we had been gearing up for
00:15:25.580being more self-sufficient anyway it just made me have to dive right into
00:15:31.500doing our own photography our own art and layout our own videos our own everything
00:15:38.140so i took that opportunity while everyone's sitting around in their pajamas
00:15:42.700to not only put out eternity now which is a new big sugar record made a bunch of videos for that
00:15:47.820record here at our at our place um we had a great uh re-release of hemi vision from 1996.
00:15:59.100yeah one of the one of our biggest records which had never because it was the 90s and they didn't
00:16:03.660put out things on vinyl in the 90s it was all on cd so that one just kind of fell through the cracks
00:16:08.060of ever coming out on vinyl so for people who like vinyl records we put that out it's available
00:16:13.100through our website and through universal music and music vaults is their site for that stuff um
00:16:19.020and universal just did a fantastic job i gotta say they the dudes would deal with their obviously
00:16:26.300love the music like hardcore fans not just um as a business you know they they genuinely love
00:16:37.020the music so you can really tell by the the whole thing the packaging the way they put the music
00:16:43.080together we found a bunch of hidden tracks they went through the archives i was able to remix
00:16:47.160them here at the studio and put them on the uh double album set colored vinyl it's a beautiful
00:16:52.360package they did just an amazing job on it so that was exciting you're taking the whole covid
00:16:58.760new skills uh self-sufficiency thing to a whole new level most people are learning to cut their
00:17:04.920hair and uh you know picking up a new hobby you're doing the art and stuff of your own albums
00:17:10.760yeah well it goes from there to um to where you know with no place to tour and no venues to play
00:17:20.200we our only way of reaching people is through social media so i took it upon myself to start
00:17:26.440creating content for youtube and all the other platforms i put out a little you know 10 minute
00:17:32.76015 minute tutorial once a week called gj in the sound shack tell people about the guitars
00:17:38.840how to play certain songs recording techniques a guitar collection drums all this stuff stories and
00:17:46.760history of the band and you know how long it took me i'm not a good guitar player
00:17:50.920you know how long it took me to figure out all hell for a basement
00:17:55.080it's a pretty simple song uh but to make it pardon it seems like a pretty simple song uh
00:18:00.920uh well i play it simply but that we did 25 episodes of sound shack on youtube uh then took
00:18:10.400a break from that so those are in reruns and started putting out a thing called uh blues day
00:18:16.980tuesday and uh just got friends on the phone who are from california new york wherever they are
00:18:27.100and getting guys to play a blues song with me i'd record a track of blues i'd film myself doing it
00:18:35.480all the instruments capture all the video mix the audio send it to a buddy they would film and
00:18:42.580record their stuff send it to me and i'd put it in a in a video in premiere pro and and post that
00:18:48.640on the internet so we did a dozen of those um which was amazing because i wasn't you know on
00:18:54.160a tuesday afternoon i wasn't going to be jamming with joe satriani but i got to you know through
00:19:00.040the magic of digital you know applications and computers and all this wonderful stuff i've been
00:19:07.220able to you know still make music with my with my good musical friends out here so that's uh you
00:19:14.340know that's just been an ongoing thing of course we can't wait to get back out and and play live
00:19:19.640But in the meantime, we've been able to do. It's going to be close to half a dozen more charity events, you know, because imagine, you know, how the food banks and homeless shelters and places like that.
00:19:34.460i mean look i'm i'm an out of work rock star at the moment i'm gonna be okay you know what i mean
00:19:40.540like if i don't get to if i don't get to go to a sound check uh sound check and uh and eat some
00:19:46.140after show pizza i'll be okay for a minute i'll i'll survive but i'm looking at people running
00:19:51.500charities and it's i can't even fathom you know animal shelters all these places they're getting
00:19:58.140really hit hard so we have definitely uh taken upon ourselves to film a lot of content and record
00:20:05.660new versions of old songs and new versions of new songs and create these little mini concerts
00:20:11.180uh with a pretty high standard for video and audio and sending them out to these
00:20:15.420charity events not the least of which is tonight oh what's that if you're a fan of keith richards
00:20:22.540and who isn't it's keith's birthday today keith on many occasions never spent a birthday with him
00:20:29.820but uh a mortally uh frightful occasion a bunch of punk rockers in vancouver decided they would
00:20:37.980celebrate keith's birthday with a big boozy rock and roll show at the rickshaw theater it's been
00:20:43.820going on for years and they raised money for the greater vancouver food bank and this year they
00:20:50.300can't do it live obviously so they're doing it virtual and it's able to go international and
00:20:55.500they asked me what's the part and i immediately set up the cameras and the microphones and film
00:21:00.460well where where can we find that i might i might watch it when we're done here uh
00:21:03.900where can we find that where can our viewers it's on it's going live at 7 p.m pacific time from
00:21:09.580vancouver um google it keith miss it's a bit of a stretch it's like keith richards christmas keith
00:21:20.300well if you're watching don't go watch it because 7 p.m uh pacific is 6 p.m uh mountain so don't
00:21:26.700leave us no you're backwards dude the sun goes the other way oh geez i do that all the time
00:21:33.100i get it ass backwards all the time you know yeah i'm doing manatoba time sorry
00:21:38.460yeah you're going to i'm on my way to vancouver so keith the key show is having tonight there's
00:21:42.780a bunch of great bands on there and dudes from other bands playing together uh everyone doing
00:21:47.980and keith richard songs either from the stones catalog or from his solo catalog and it's it's
00:21:53.100always a great night anyway and to be able to take part from texas and still be a part of it so i i
00:21:59.820filmed uh too rude and take it so hard as soon as they asked me how like i put my hand up with like
00:22:06.300no these two songs or i'm out i'm not i'm not messing these are my songs yeah it was a good
00:22:12.300kick to do it man it's a real challenge well you got you know you and big sugar well you've got all
00:22:17.420these I don't know for the appropriate term side project but you know other
00:22:20.660bands that are probably that you if you're the leader of but that are
00:22:25.100probably less prominent than Big Sugar you've got quite a lot of influences
00:22:31.660you know you got heavy metal you've got reggae it's like a lot of different
00:22:37.100influences where did that come from like what made you know I at least I would
00:22:41.920identify your primary genre as as rock but you know where did these different
00:22:46.280influences come from and how big of an influence was was low in in kind of
00:22:54.140bringing other genres to it well music's just a language I speak you know I mean
00:22:59.420I speak all of the dialects of it you could look at it that way to make make a
00:23:04.820comparison so I don't really I mean I hear I hear funk in my heavy metal I
00:23:10.820i hear rock and roll when i listen to reggae i hear reggae rhythms when i listen to rhythm and
00:23:17.980blues i mean to me i i interpret it all the same way so to me it's it's just a free open space
00:23:24.120music is just a way to entertain people and if i can shock and surprise people and get their
00:23:29.760attention and hip them to stuff maybe they don't know yeah another comparison i like to make it's
00:23:34.400like if you came to my house to hang we'd have a little beverage and we'd go in the den and put
00:23:40.300on some records and i you do this with your friends you go oh dude you gotta hear this did
00:23:45.200you ever hear this jimmy hendrix record oh have you ever heard this alton ellis record have you
00:23:51.380ever heard this you know sunny terry brian mcgee record you pull out records and wow and amaze your
00:23:57.640your record collector friends that's kind of what any big sugar show is like if you're really hip
00:24:02.920to a lot of music you won't believe the complexity and and and the various influence that go into it
00:24:08.860and even if you don't know anything about any of that it's still just music it
00:24:14.440just makes you move and hopefully makes you feel good you know so that's being
00:24:18.620able to serve it up two ways I think that's what that diversity is has done
00:24:24.400for us and been able to to reach people from all from all corners in the music
00:24:30.620spectrum you know so I got a couple guitar questions for you I'll start off
00:24:35.380when I think a lot the question you got a lot is why do you use the double neck
00:24:40.960guitar I mean I've seen it from time to time but there's very few people I see
00:24:43.960who do just entire concerts with a double neck guitar it's it's very much
00:24:49.300iconic to you that picture again look at that picture put up that picture well
00:24:54.580geez any damn picture of you there's look at that beautiful and then our
00:25:01.600promo and it hurts you and Julian this is thanks to our our West Rock columnist
00:25:09.900Ernest Skinner he thinks that you bear a striking resemblance to a king of the
00:25:15.160trailer park it's funny you mentioned that cuz I took a little break in the
00:25:19.120middle of the day to watch some some trailer park boys Ricky isms and it was
00:25:24.880just as I was watching that video he gave me a call and interrupted it and
00:25:28.480he's like hey I want to put this up on the things fine he's the most handsome
00:25:36.240minute trailer park tell Ernest I'm gonna kick his ass after school I like
00:25:42.800it I like trailer park boys most of the next guy but that's it that was not the
00:25:46.460intention even though when that picture was taken I was kind of living like a
00:25:51.100a trailer park boy so their days are done this is might look a bit scary just exchange the guitar
00:25:59.420for uh rum and coke and there you go yeah i there was probably an open bottle of cazador's tequila
00:26:05.260at the photo that's not happening anymore either so yeah i'm a lot more productive as it turned out
00:26:12.700yeah i'll probably live a little longer so why the double neck guitar i know it's uh it's very
00:26:17.900much iconic to you i mean it's if nothing else it's kind of your brand but uh what got you to
00:26:24.060use it as a as a mainstay of like the entire concerts the uh the ability to make so many
00:26:30.300different sounds on one instrument to you know when you're in the studio you can overdub you
00:26:35.340can put more than one guitar part on a thing um you have one guitar sound for the verse and a
00:26:41.260different sound for the chorus and a different sound for the solo in a musical arrangement
00:26:46.140the studio makes that very simple to do when you're playing live and you're the only guitar
00:26:50.620player in the band then that you've created challenges for yourself that are hard to
00:26:55.180replicate artists just use the pedal right to kind of flip their settings well you can do that but
00:27:00.700the the fact that one neck is a 12 string and the other is a six string they sound inherently
00:27:06.700different no pedal can do that for you yeah they're just they're two instruments on your neck
00:27:12.540at the same time and so i started to explore the possibilities of that and of course man i just
00:27:20.540i just got deeply immersed in it and some of my heroes have played those guitars too you know
00:27:26.060believe me over the years i there was a huge rush fan alex life's and of course jimmy page but
00:27:31.580more alex you know the use of the double neck guitar john mclaughlin was another big influence
00:27:36.780tell me a double neck guitar so badass well it's badass but here's the thing it's a it's a big
00:27:45.300commitment to badassness I just made a board it's a commitment because if you ever picked one up for
00:27:51.660more than 10 minutes you realize if you're not really going to use it you're gonna park it man
00:27:59.580because it's like trying to it's like trying to park a truck with a trailer on it it's there's
00:28:05.220there's no easy way to do it it's hard to play it's hard to manipulate it and
00:28:10.440remember which switches you've engaged in what you're doing what tuning is this
00:28:14.940one in and oh my god in it yeah there's there's a commitment level which makes
00:28:21.220them available for resale quite often because they want it and then they can't
00:28:29.640park it man selling it so it's a it works six or seven of them and I've
00:28:34.740I've picked them up at reasonable prices
00:28:38.540because like I say, they usually gather dust