In this episode, we discuss the massive success of the Super Bowl LIV halftime show and the impact it had on the country and the world. We also discuss the importance of being pro-American when the whole world is watching.
00:05:36.500Yeah, he was always fixated on this event, this halftime institution.
00:05:42.940He wanted it to lift up the best ideals of our country as opposed to pulling us down or being, you know, kind of the lowest common denominator.
00:08:37.600I thought it was really extraordinary.
00:08:38.500Morning Joe is talking to you directly about how the NFL is the most powerful institution in the country and the NFL has decided that the MAGA right doesn't understand America and not really Americans and, you know, Bad Bunny and all this crap you saw last night, which was just a horrific show.
00:09:00.640That's the future and you just got to get used to it and MAGA right doesn't count.
00:09:05.380Well, I got to tell you, the numbers put together by Turning Point, Real America's Voice and others.
00:09:12.320Andrew Colvett just told me from this morning talking about, I don't know, 20 to 25.
00:09:28.020Now they're saying it's going to be a minimum of 40 to 50 million when they get all their different distribution partners and all the different types of streaming you could have.
00:10:14.580They did the pre-halftime with Jax Prosobik, Mark Serrano, David Zier, and others, and helped put together the entire program.
00:10:23.960This was done basically from the holidays to today, which the NFL gets a chance to think this through for over a year.
00:10:31.860And when Andrew Colvett says, hey, we're going to do it again and do it next year, trust me, given the turning point, the way they run events, you can tell, like they do the turning point event in Phoenix every year.
00:10:49.760And, of course, the Student Action Summit in Florida every year.
00:10:54.580So before I bring in Mark, I might want to add, when Andrew's there with Kilmeade and he says, hey, Charlie always wanted to do this.
00:11:02.240For everybody out there in the audience talks about using their agency and, you know, having to sometimes look like we've got to move mountains.
00:11:11.780And as I told you, many days it's a cloudy day and how are we going to get through this?
00:11:16.060Other days it's, you know, unlimited blue sky.
00:11:19.020But you've got to get through those cloudy days, those close-in days.
00:11:25.740Charlie Kirk, what Andrew said when they were looking back at stuff, Charlie Cook put out a tweet, I think in 2014, that this must have been the Janet Jackson.
00:11:35.260They said something about, he just said clothing, I guess clothing is optional.
00:11:41.520And last night, the organization that he built and the relationships he had, the distribution and production relationships that were part of his family, last night delivered $40 to $50 million.
00:11:56.560And Mark, as you know, Mark Serrano joins us.
00:12:04.320Joe Scarborough calls it the MAGA right.
00:12:06.140Well, I don't know if it's the MAGA right or if it's the silent majority, but the majority of people put President Trump in office.
00:12:13.200And, of course, you know, some people in that coalition are a little bit in the mumble tank about some of the activities.
00:12:21.560But we are determined to hold the House and hold the Senate and maybe even pick up a seat or two in the House, maybe even in the Senate.
00:12:30.500We know we got hard work in front of us, but everybody had hard work a couple of months ago when they did this.
00:12:36.420You've been around a long time, Serrano.
00:12:38.020Have you ever seen anything like this, anything even comparable about these alternative distribution platforms coming together around Turning Point and having a number?
00:12:49.120And like COVID told me, they still got other distribution partners coming in, but a minimum of $40 to $50 million.
00:13:28.580Tomorrow morning, we're going to see that number skyrocket dramatically.
00:13:32.460And Andrew had pointed out, you know, they had 10 million concurrent views.
00:13:37.500People watching live at the same time last night, at least.
00:13:41.720And those numbers are about 10 hours old.
00:13:44.280This is a massive, massive affront to the NFL.
00:13:49.220The elites in the NFL was sitting there, Park Avenue offices.
00:13:53.100Those marketing people in that office, their heads are exploding today for that very reason you cite, Steve, which is the advertisers are finally, finally taking a look at the MAGA right, they so call it.
00:14:05.580It's really the American Center we're talking about.
00:14:07.960Because the American Center, they voted last night with their views.
00:14:12.960They rejected this toxic, toxic woke agenda from Bad Bunny and Green Day.
00:14:19.600And they tuned in to the All-American Halftime Show provided to you by Real America's Voice with an amazing pre-show and post-show led by our own Ben Berkwam and David Zier.
00:14:34.760We're going to remember this day as a milestone in mass media distribution because the elites in New York and L.A., they got it handed to them.
00:18:39.140The American people, the same people that voted yesterday, let's flip the channel.
00:18:43.820That's all they understand is, this is a cynical business exercise.
00:18:47.500I have no problem with them expanding into Latin America, of course, another market.
00:18:52.220But it's the way they're doing it and the way that they are in the face of the American people,
00:18:56.260particularly given the issues we have with mass deportations and the stolen 2020 election and, of course, the illegal alien invasion of our country.
00:19:10.940Goodell is just a – he's just a – he's just a functionary, right?
00:19:15.760The NFL is just a functionary of the owners.
00:19:19.080You have these billionaire owners that – and they're the ones that keep telling you do not want mass deportations.
00:19:25.300They keep saying, well, the illegal aliens add a point or two to the economy.
00:19:29.180You see this in the Wall Street Journal all the time.
00:19:51.220And then all those billets taken by American citizens.
00:19:54.020They've never shown ever for one of those billets where somebody had an education – had education in a certain technical field that was greater than the indication another American worker had or had unique experience.
00:20:12.260It's all a racket to basically suppress the wages of the American people.
00:20:18.760And as you just saw, the cynicism of the National Football League is one of the reasons the NFL – although the sport of football could not be more popular today at the high school level and the college level.
00:20:30.640Obviously, the college game is on fire.
00:20:33.080The National Football League – and people have very close affinity to their teams.
00:20:42.160And I'm so proud – Mark Serrano, I'm so proud of what Turning Point, of what Andrew Colvedt, Tyler, the entire team over there to put this together and the artist.
00:20:52.160The artists were very brave to do that last night.
00:20:54.520Real America's Voice, Park and Rob to do this.
00:20:57.300And the numbers are – you can't even describe it.
00:21:00.620Orders of magnitude greater than I thought would happen because we just didn't have enough time to market it.
00:21:07.220But it shows you, I think, the power of Charlie Kirk, the power of Charlie Kirk's message and the way people want to put their shoulder to the wheel here and use their agency.
00:21:16.760Mark Serrano, you said it was a red-letter day.
00:21:20.080What do you think they're talking about in the NFL suites tonight, particularly in the marketing – in the cubicles over in the marketing department?
00:21:28.500Yeah, heads exploding on Park Avenue, Steve.
00:21:31.160And you're right, it's the billionaire owners who are driving this agenda, and it's anti-American, it's anti-worker in America.
00:21:39.700They don't care about their audience, their core audience.
00:21:42.600They've turned their backs on them since 2016.
00:21:46.880Whereas most – two-thirds of American corporations ended their DEI policies in the past year after the revolutionary explosive victory of Donald Trump in November of 2024 – hats off to Robbie Starbuck for his work on DEI – two-thirds of corporations have ended those DEI policies, and the NFL have doubled down.
00:22:08.860They've doubled down on those policies.
00:22:16.000Think about the dark day, Steve, of 2021, where we were all deplatformed, where programming was denied by all the distributors, and look at us now.
00:22:27.640Look at the pre-programmed show that Parker Sig produced and his team at RAV.
00:23:00.840You had Natasha Owens in the war room Saturday morning.
00:23:05.260Already number one on the charts, her song, The Boss, which is a rebuke of the woke leftist agenda of Bruce Springsteen and his ilk from Hollywood and New York and L.A.
00:23:24.180And those people who left the game last night to watch the All-American Halftime Show, they are the ones who we need to be engaged and to be ready to engage in this election and the midterms this year.
00:23:38.080This cultural revolution, this milestone moment in broadcasting history and in our culture from July 8th leads all the way up to this November to the midterms.