Brett Cooper： Can You Steal an Online Identity？
Episode Stats
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Summary
In this week's gossip-filled episode, we cover the departure of conservative influencer Brett Cooper from the Daily Wire, the attempt to replace her, and the gossip surrounding it. Plus, we talk about why Brett has lost touch with her audience.
Transcript
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i think we all really enjoyed the brett cooper goodbye video they are treating me good here
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the food is tasty and nourishing the peace-loving leader of this great country
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has asked me to appeal to you to stop your vicious imperialistic tactics around the globe oh no not
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that one i'm gonna make a clone so sneaky brett won't know meet the new bread 2.0 i know what i'm
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doing this episode is going to be a very gossipy episode we are going to be going over another
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conservative influencer brett cooper's recent departure from the daily wire we are going to be
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documenting it the events around it her rise to fame and the attempt to replace her and the gossip
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around that and the evidence we have for the gossip around that because i haven't really seen it
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properly collated in one place before thank goodness because i've got to say the analysis
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around brett cooper's departure from the comments section is just as basic as brett cooper so i am
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ready for something that's a little bit more interesting doctor there has to be a mistake
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well unfortunately no your symptoms are completely in line with other basic pitches you're into scented
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candles you order your bagel scooped and then you own a picture frame that says family on it
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lucy do you have any idea when maybe you first came in contact with all this basic
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i guess uh in college i owned a pair of sweatpants that said sexy on the butt probably contracted your
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basic bitchness from the sorority sister borrow some mug boots here and there experiment with north face
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yeah yeah this actually so i was hanging out on the discord server today and i was like i i need to
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understand why is brett cooper so big please explain this yes i literally have nothing against brett cooper
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i she seems like a very pleasant person but whenever i click on one of her videos i feel like i already
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know everything that's going to be said watching paint dry is more interesting because at least something
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changes when that happens yeah like i i can go into one of her videos and i'm like this is just
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going to be all of the most mainstream curtailed publicly acceptable conservative opinions on a
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topic it's like ai wrote it maybe it did but hold on i got a good explanation okay because at first i was
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like is this just like boomers who are like but it's not apparently it's not you know she says her
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her audience is majority gen z so and it in the in in the discord they explained it to me and i'm like
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oh i totally get it okay uh they say that her content is incredibly low taxation like mental taxation
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it doesn't stress you out at all okay and i know exactly what they mean by that yeah there's some
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youtubers who i really like and i'll see they put out a piece and i'm like look i would want to watch
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this piece but i am not in the mood to digest oh to process it all and you watch a lot of high
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processing channels yes but i also watch low processing channels and a good low processing
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channel i watch is asthma gold for example and they're like brett cooper is asthma gold for conservative
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curious gen z women where just the fact that she's saying something conservative is scandalous to
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them given their social circles and for old people who want to see someone who is attractive
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saying conservative sounding things because i look at like the attractive women on fox and stuff like that
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now they're all like 50 years old because they never really like cycled out their anchors for younger
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attractive models anymore because their audience is so old now that they seem comparatively young
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yeah so that's what's probably going on with how brett cooper grew her audience yeah because i just
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watched hannah ricketts who's this british woman who just goes shopping and and you get to like look at
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the prices of everything like at harris so yeah you you watch low yes but this is for people who want to
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watch it but feel like they're being intellectuals it's like for people who who read pop science books
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who are like i don't really want to think hard but i want to look like i think hard and so i'm going to
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read the next malcolm gladwell book and you know what i mean it's that malcolm gladwell of of no i i but
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i i'd say that keep in mind i am saying all of this while knowing that if she had more spicy takes
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she would not have been allowed to make them publicly given her role at daily wire then has
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lost touch with his audience the last thing we want is obedience now that brett is finally free
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and so perhaps her departure is favorable very favorable for her yeah i don't think that this
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reflects on her as a person and we'll talk about why i think she probably left going into this because
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i think there's a lot of evidence as to what happened and i i think it's it's for the best for
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her it's a career upgrade for her it may be painful in the short term but so long as because we don't know
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how much of her takes were scripted but there's evidence that she which we'll get into that she is
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a competent conservative commentator without whoever was helping her with scripts and stuff
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at the daily wire um oh interesting yeah and we'll get into that as well so for people who don't know
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who brett cooper is brett cooper works for the daily wire that means she's under the thumb of ben
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shapiro's empire although her channel would get on average around like 300 000 views per video
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whereas ben's gets on average about 60 000 views per video so ben is dramatically yeah we're only
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like like one six or maybe maybe more than that as big as is ben's channel is like we're catching up
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there my understanding is matt walsh's channel though gets fewer views than her channel did than the
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comments section did oh really her channel actually gets around the same number of views as candace owens
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channel who also recently left the daily wire which we'll be talking about as well okay so with
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the daily wire brett cooper got approximately the same per video views as candace owens after the
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daily wire correct after the daily wire yeah candace owens grew after she left the daily wire which
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is you know not great well and the argument that the daily wire makes is look they're just fine after
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and we're not ruining anything because a lot of people are talking about predatory contracts and
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that's just not well yeah okay so i'll make a note here so there was this big thing last year where
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louder was crowder crowder was saying oh daily wire is trying to loop me into this like predatory contract
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and now everyone is like oh look they took brett cooper's channel they're keeping all her old videos
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up like isn't that predatory and i'm like not really brett cooper was not a conservative commentator
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before this she was an actress they built her she was on broadway yeah and she was hired as an
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actress to start now she might have even described her as a great actress like with her departure
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no i think that was throwing shade that was out okay okay no no no that was detecting shade so to
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describe what she does on her channel it's a channel where she talks about conservative ideas just like
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conservative leaning but on the very very centrist side of things i'd argue that like on average she's
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probably more lefty than we are on on most things and a lot of people accuse us of being rhinos but
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it's not that they're lefty in a true lefty sense they're lefty in a true never breaking the mores of
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what is publicly acceptable sense but we live in a society today we're breaking the mores of public
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acceptability as part of the definition of what it means to be a conservative yeah so that's that's where
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she's sort of in a weird position there and she talks about them very similar to this channel just
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sort of going over news stuff like that okay so brett cooper was born in 2001 by the way so she's in
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the 2000s that's how young she is in bellington washington she grew up in a conservative household
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with her mother described as an objectivist if you're not sure what objectivism is that's ayn rand's
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oh my gosh what that's amazing okay she mentions that her parents didn't allow her to watch disney
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movies as a child cooper attended university in california los angeles where she majored in english
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literature was a minor in business she performed on broadway until she was 10 a lot of people uh
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act like she like went into acting and then got into the daily wire no she started her life as an actor
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performing on broadway until she was 10 performing in musicals like the sound of music in annie that's
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huge to have done by the way her film debut was an uncredited role as a speech student in the 2012
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movie parental guidance she appeared in various tv shows such as gordon moore gibbon's life on normal
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street 2016 and shots fired 2017 her most notable role was as trailer parker in the 2018 tv series heathers
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oh she was in the heathers remake there's a heathers remake yes okay well there was a heathers remake but
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this appears to be something different because it's a tv i'll put a clip from it here what is happening
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why are you touching me oh um so sorry uh reflex i was gonna say grace do you mind thank you lord amen
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no i'm fine with the chips and the tomato water oh you're afraid of ethnic food it's okay it's just
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the same four ingredients in different combinations wait you've been to guatemala
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you know missionary work digging wells giving out medicine oh i didn't realize that poor people could
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also do charity of course silly there's always people you can help poorer than you and you still
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believe in god wow okay um so she was an actress to be clear she was an actress and i really need to
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emphasize this and one of my things when i started looking into all this was i asked myself like do we
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have any evidence that brett cooper actually is even a conservative like i know she's not like a
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traditional christian similar to us i know that you know could it be that she really is just being
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fed all of this stuff but there's pretty good evidence she's not so during her time at ucla
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she does mission so all of this could be fake that she had conflicts with leftist ideologies including
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having the communist manifesto thrown at her during her senior year she left her sorority being asked to
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condemn justice amy coney barrett so she did get kicked out of her sorority for not condemning
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coney barrett wow and she lost friends for speaking out against black lives matter as an
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organization there's evidence that she criticized the uh covet 19 lockdowns and that she worked for
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prager u before working for the daily wire and young americans for liberty she also joined prager
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use use organization called prager first during the middle of covid after facing backlash for her
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conservative views at ucla and she also wrote for conservative outlets before joining the daily
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wire writing articles for the foundations for economic education a libertarian think tank so
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how was she found by the daily wire apparently daily wire staffer gracie bolin crook spent about
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three weeks searching the internet for quote-unquote young cute girls who could host a show targeted at a
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younger audience and she came recommended likely given her work at prager u another mainstream conservative
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outlet so she was hired because she was pretty young and female not for her views not for her thoughts
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not for anything like that and i would argue you know people might say that she would have grown if
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she wasn't was in the daily wire network i actually don't believe that i don't think she'd have the
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audience she has now she is not and we'll get into this in a second but she is not candace owens
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has always had a very unique selling point like i go to candace owens and i know i'm gonna get out
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their ideas yeah and she's good she produces good sound bites she's got a very strong memorable fun
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gregarious personality and i think here's oh here's the problem with brett cooper she has the nice disease
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and you know that we're like all you can really say is like she's nice she's pretty but like okay
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what else you know that doesn't mean anything maybe we'll see a new brett cooper but my favorite
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candace owens quote is i'm too pregnant for this right now yeah anyway so the show now this is where
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it gets spicy so she left the show and she did this this thing where she like said i'm leaving and we're
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leaving on good terms but she looked very like caged and like scared to say anything and we know that
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she's under strict ndas because unfortunately that the show didn't let her talk about her leaving
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earlier gave us a lot of information specifically there were a number of leaks about her leaving
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before she left but these leaks came packaged with other information which adds a huge amount of
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veracity to all the other information that was packaged with the leaks specifically that she was
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under a strict nda and the leaks also timed when she was going to be making the announcement so
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likely accurate that there was a huge amount of animosity going on and that the office had become
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a really toxic work environment with them actually like background recording what was being said when
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like senior people weren't around to like try to catch people up for breaking rules or saying bad things
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about them like very 1984-y but i could totally see that and that her best friend and some people
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said the maid of honor but i've only been able to find that she was a bridesmaid at brett cooper's
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wedding is replacing her who was a producer on the show and that individual was being trained reagan
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was being trained to replace brett specifically taking acting courses to learn how to act and have
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the mannerisms of brett another soulless copy why is the cloning so sloppy cloning brett is harder than i
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thought it turns out an audience can't be bought i'm gonna make a clone so sneaky brett won't know meet the new brett
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two point oh i know what i'm doing so why are they booing i am not stupid stop laughing it's just a
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minor change in staffing and it doesn't matter if she was given acting courses or not it's very clear
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that she is emulating the mannerisms and speech of brett cooper there so one of brett cooper's friends
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also a youtuber made a video about her departure in which he shared a photo from the wedding he
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himself was a flower man boy i saw this guy yeah continue yeah and he he said that she was the maid
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of honor so i think that that's enough of a primary source confirming that relationship and that they
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were best friends the big drama being that after brett cooper's departure she did not only unfollow the
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comments section but she unfollowed reagan her replacement and the producer of the comments section who took
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her place on instagram which is sort of the most nda acceptable way to say kind of pissed about this
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that it wasn't on good terms which surprised me because i thought the most plausible reason why all
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this fell apart was exactly the thing that tim pool said which is she just wanted a higher salary the
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daily wire wasn't willing to pay for it you know she maybe wanted more freedom like jordan peterson did
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has with the daily wire where he doesn't have to do sponsorships he can kind of do his own thing
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probably gets paid a ton and she probably wanted that because she bring she commands a large audience
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and they probably said you're too junior you've only been here for three years we're not doing this and
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so she walked which is illogical and reasonable i don't think that's what happened okay so i'll walk you
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through what i think happened so first brett cooper was being hugely held back by the daily wire
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you know she hadn't done any modeling stuff she hadn't done any acting which she easily could
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have done alongside this and she clearly has a passion for it because it seems to be a very regular
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production schedule you can group it yeah i mean we do we have we do daily episodes simone that are
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longer than hers while having a full-time job while running yes but if you are filming or modeling that can
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take a week of time for example and she does news commentary so that would be much we regularly take
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weeks of time off she can handle it yeah she she couldn't handle it if she's working for the daily
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wire but if she's running her own thing it allows her to grow her brand significantly she wasn't doing
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what other youtubers regularly do which is tours meeting with with fans speaking at you know for
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her number of subscribers she should have been doing like a jordan peterson thing like going city to
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city talking to large groups they were hugely constraining her ability to continue to build her
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brand and move to the next stage of her career i mean she was walking the red carpet at daily wire
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movie launches but she could have been walking the red carpet at hollywood you know she has the
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public profile and the publicly acceptable public profile to be doing really really big stuff right
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now and i think that they constrained her from moving forwards in that way because that would
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have brett the grown the brett cooper brand instead of the comment section brand which could have made
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her more expensive which could have you know there was a lot of reasons and also think about it from
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her perspective she likely wants to move to the next stage of her life i mean all of this happened
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right after she got married she got married in 2024 and what's also interesting about the marriage to me
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is it could provide like a stable income source for her letting her try bolder things where her batna
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was a lot lot higher than it was before the marriage because now she's got a a husband was an income
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source so she can play hardball in maybe a way she wouldn't feel safe playing hardball before the
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marriage and before the marriage look if you're talking about like being very ambitious about your
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career you're probably on the back burner there you're probably like well i'm focused on the marriage right
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now i'm focused on the honeymoon right now like when the marriage is over now it's like okay what's
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next for my life and there was no real way for a promotion was in the daily wire there was no like
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next big thing that she was going to be able to do with the daily wire so i think she was in a position
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where completely for her own self-interest it was i mean it probably came down to them not giving her
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what she wanted her because or what she was asking for in terms of payment but i think the offer she
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asked for an additional payment was made knowing that they would probably fire her if she asked for
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this i think it was probably one of those types of situations i think what she didn't expect is her
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friend to come in and take her role or for her friend to so intentionally copy her brand
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and if you read the daily wire comment section it is like a bloodbath like the fans are so so angry
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about this and i feel bad for reagan like i don't reagan didn't get her fired like reagan didn't
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orchestrate any of this i just think that she expected reagan to not take the job but i can
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understand how and i often mention this it is easier to feel angry at somebody when people tell
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you you're justified in that anger and i think the internet and a lot of people are telling her that
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she's justified in being angry at reagan but i don't really think she is no reagan what was reagan
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supposed to do quit the daily wire as well and go for uncertain whatever brett is doing did brett
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even make an offer to her to quit did brett even make an offer to pay her likely not um and so what
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she needs to keep her job the show she's a producer of no longer has its star what else is she supposed
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to do oh go on and present a completely different persona how is reagan gonna do that reagan is an
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actress as well you know she doesn't seem like the type of person with her own ideas um well i also
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get the impression that the daily wire especially in light of candace owens being they had a messy
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departure or unpairing conscious uncoupling and i think that the daily wire would love to create a more
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formulaic npc avatar female conservative talking head so my impression too also from our experience
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working from people who do content is it maybe the daily wire understood a broad formula of how a basic
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low mental effort female conservative talk show talking head should talk and look and they they
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literally looked around for an attractive female commentator to fill that role to be the face and
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they wrote out a script and they set their set and they chose the subjects and that's just what
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the it there's there's no real personality behind it they needed an actress to fill that role and
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they they don't they actively don't want anyone to be uniquely interesting so my understanding of their
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bet that they're making with this and it might work is that they can just switch out faces and it'll be just
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fine just like it won't work they're not fox news people have a parasocial relationship with so
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there's two big mistakes they made right yeah yeah and there's there is that part but i when it when
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it's such generic content do you really think there is that parasocial relationship because absolutely i
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think it's even bigger because the type of people who watch this low brain effort content like these older
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boomers who are like gooning to her content basically they're not like watching it to like
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get off but like they're we know from fox news there is a certain demographic of older individuals
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who like to hear their news delivered to them by an attractive woman and i think that's a portion of
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her audience and another portion of her audience is young women who want to flirt with conservative
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ideas but nothing too spicy and then another portion is like the asthma gold audience like just like
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low i don't i want to turn my brain off and and watch this every one of those audiences is going to
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like a few things they're going to like building a relationship with someone believing that she is
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genuinely this person she is selling herself as on the show and daily wire is selling her as on the show
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but in addition to that they are going to love drama they are going to love conservative media drama
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around this and i think a really big portion of her audience has gotten invested in the brett cooper
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leaving drama and i bet they're watching all the videos about brett cooper leaving and if you look i
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mean when the subscriber count is dropping but i expect because it's just going to be something you
00:23:14.080
can't avoid okay if you are into brett cooper content are you not now going to be served brett cooper
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like it's it's really i i 100 think that they're going to get a loud amount of content about this
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now if you talk about candace owens candace owens is very different uh so it seems very clear to me
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why candace owens left and it may also influence why brett cooper left because there's been some
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suspicious uh wording here so candace owens left because she does not unquestionably support israel
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in the war um in the way we do it's funny like we're we're like bren shapiro if he actually knew
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our positions would probably be like oh they align with me on almost every major one of my positions
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like for example did you know that ben shapiro has said no one in the united states should be retiring
00:24:04.480
at 65 years old and he wants to he calls it a stupid idea and he wants to privatize social security
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and other fun like easy he actually has like he's very libertarian in his place he's very pro
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yeah like we are very wow but he also has a problem in the way that he sees the world
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which he arose in the last generation of conservative influencers he arose when your
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average conservative influencer was an am radio show host and we're not from that generation and
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that generation doesn't really exist anymore so even though he's of our generation he doesn't
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really get it at the end of the day that's why he's not able to grow in the same way these people
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he finds are able to grow that's why candace owens gross increases when she leaves the show
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because what conservatives want now is unconstrained opinions unconstrained by the shackles
00:24:54.640
of the culture around us where fundamentally what he always wants is to sort of suck up to whoever
00:25:02.880
the big guy is who can protect him like i think that that's what he said when he did a video recently
00:25:07.920
that was just like a horrible take it was the people who defend the unh shooter that the you
00:25:13.760
know that that even though this guy is like mass killing tons of people continued to signal that he
00:25:19.200
wanted to mass kill tons of people and there was no legal way to stop what he was doing and the
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shooting appears to be uninfected likely already saving thousands of lives or at least hundreds of
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lives already just in the first few days because we've already seen the the a lot more policies being
00:25:33.920
approved then what's like the people who support this guy are the same people who support him us
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it's a perfect overlap and i'm like man you just are completely out of touch with the base right now
00:25:44.000
but it's because you know oh big rich people i'm gonna go hide with them oh normies i'm gonna go
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hide with them oh you know he doesn't he doesn't understand that it's where he breaks from the
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mainstream which is where he still has any sort of credibility with the next generation of
00:25:59.520
conservatives well with that he thinks that when he's taking a position which sides is what he sees
00:26:06.480
as mainstream in our society or within his circles he thinks he can basically do whatever he wants and
00:26:11.840
bully anyone he wants and he tried to do that with candace owen and candace owen is like go f yourself
00:26:16.560
well apparently brett cooper has been remarkably neutral on the israeli conflict and i mean that could
00:26:22.400
just be to the extreme norminess of the stuff she's putting out there but it could also be that she's
00:26:27.520
been wanting to take a harsher stand on that and that's been reined in by ben interesting
00:26:34.320
yeah i don't imagine that the script of her show really allows for any interesting takes
00:26:41.840
yeah sort of understand to understand why she left i think understanding the psychology of ben is really
00:26:46.480
important so you know ben shapiro voted against donald trump in 2016 he's always been a pretty vocal
00:26:53.200
critic of trump never really he doesn't seem to understand why people like trump he's like he's
00:26:58.080
vulgar and weird and what's up with this but he sort of has gone along with it now because he appears
00:27:03.280
to be the strongest guy in the room uh it was the same with the manosphere content for a long time you
00:27:09.440
know he would ridicule this and then when it became like a mainstream thing in the conservative side
00:27:13.680
he tried to do his own version of like manosphere content right like sort of a a dog chasing the car
00:27:21.440
of conservative culture with some ideas of his own but mostly just fighting for acceptance and i i get
00:27:29.920
it like i don't think that there's anything wrong about this exactly i think the problem is is that he
00:27:35.840
came to public prominence in part by saying his own ideas but mostly by saying what he thought other
00:27:42.800
people wanted to hear and that's why he's still always chasing what he thinks people want to hear
00:27:48.800
instead of developing his own ideology and really sticking to it uh and i note here people are like
00:27:54.720
wow you're being really critical of ben ben has been very critical of us you know i think we're allowed
00:27:59.120
to you know he he has consciously never responded any of the emails we send his organization which we've
00:28:04.640
regularly tried to do co-branded things with him not just with our small channel but with the
00:28:09.440
pronatal stuff which is quite big you know we've had multiple mentions in the new york times multiple
00:28:13.120
mentions in the guardian multiple mentions in the wall street journal all just this year like we are
00:28:16.640
mainstream media figures and we are frozen out by the daily wire and it's like like clearly there's
00:28:24.480
like an order on high don't work with the collinses which is very frustrating right and as to people
00:28:29.520
wonder like when he does screeds against us like what is he complaining about he says that we're nerds
00:28:34.400
basically he says that we're too nerdy to be the face of the pronatalist movement and why don't why
00:28:39.600
isn't he the face of the pronatalist movement is basically what he said he's like why can't it be
00:28:43.520
like me or my sister you know why is it these weirdos uh because he doesn't understand that like
00:28:49.280
nobody nobody wants to hear from people like them anymore a and b their pronatalism is way too tied to
00:28:55.280
their jewish identity to be broadly applicable um which is a problem there uh but i i also think
00:29:04.080
that he is afraid and i think likely so that this also constrains the degrees to which he can
00:29:10.880
move ideologically and really be based is he believes and likely to some extent rightly so
00:29:17.200
that as i think the most prominent jewish voice in american politics right now outside of maybe
00:29:24.160
ivanka trump she has he has to really try to appeal to the broadest swaths of republican base so that he
00:29:32.720
can pump in when necessary like right now in the israeli gaza conflict a pro-jewish a pro-israel message
00:29:40.240
and that if he angered part of the conservative base that they would be angered at the the jews
00:29:47.360
would lose one of their strongest allies so he's walking on much more eggshells than like we're
00:29:51.280
working on where we're just like wantonly throwing bombs into rooms like that's the way that we like to
00:29:57.520
engage with the media we just walk into a room and we're just like throw a bomb walk away there's two
00:30:03.200
things that solve every problem money and explosives i've got an idea
00:30:14.160
let's see how this plays out today because that's the way media cycles work these days right
00:30:18.480
oh right we need an escape plan because the more combative pronatalists seem to quite like being
00:30:36.960
accused of being misogynists in an era in which the importance of any given political issue is often
00:30:43.200
judged less on merit than on how controversial it can be made to appear such accusations help set them
00:30:49.600
up not simply as people studying a phenomenon which has been overlooked but as renegade modern-day
00:30:56.080
galileos who are being suppressed by the political establishment and so we did something that pissed
00:31:03.120
off the deep state bad to suggest that there might indeed be a little bit of either intentional or
00:31:09.760
completely accidental misogyny to some of these pronatalist conversations does risk playing into
00:31:16.480
this victim narrative you know you need to not be afraid of what you're saying having blowback on a
00:31:23.040
community and if we were out there representing like the catholic church or something like that
00:31:28.080
i might be dramatically more constrained in the type of shit i'm saying publicly
00:31:33.600
yeah that's fair i'm glad we have this freedom it's more fun
00:31:37.440
absolutely well i think it's why you know i was mentioning our discord is like such a good place
00:31:41.920
for conversation and and many people are like yeah that's like the best discord or like most
00:31:46.560
positive like smart people with weird ideas that i've been to and i realized i think it's because
00:31:52.800
almost none of our like super dedicated fans have exactly the ideology we have oh yeah
00:32:00.160
most people disagree with us almost everyone watching this podcast disagrees with us in many many ways and
00:32:04.960
that's that's what we want yeah so if you go to the discord you are filtering for a community that is
00:32:14.080
full of people who are not going to like many influencer discords sort of social signal how much
00:32:20.400
they align with the influencers philosophy like if you go to like let's say like a nick flintus discord
00:32:25.040
they're all going to be being like who's the most like trad iteration of like this form of christian
00:32:31.040
right you know like who could be the most extreme with this policy whereas our discord is all people
00:32:38.080
who genuinely differ from us because there's no point in signaling that you're like us because
00:32:41.680
nobody fully agrees with our philosophy i think that's one thing and then the second thing is if
00:32:46.480
you're watching our show because almost nobody has our exact world view it means that you already know
00:32:52.640
that the people who are going to be big fans of us are the type of people who are open to listening to
00:32:56.800
totally different world views and so you go to a discord where there's people with extreme and
00:33:02.080
unusual beliefs but who also listen to points of views that are different from their own
00:33:07.840
which i thought was interesting now any final well if you were going to give brett cooper on advice
00:33:14.000
be yourself but don't go too crazy because yeah people will not be used to your actual unfiltered
00:33:27.680
opinions because you have been acting as this avatar for the daily wire for so long people don't actually
00:33:35.600
know who you are so ease them in but i'm sure she's going to do that now that brett is finally free
00:33:50.240
well what i would say that she should do is draft out like a lot of people don't realize we have this
00:33:56.000
all of these specific positions where we are breaking from the urban monocultures narrative
00:34:02.880
and the ones that we cross and the ones that we never cross and we actually are very very very
00:34:09.200
intentional like a lot of people think that we're like totally loose cannons when every loose cannon
00:34:14.080
thing we do has been carefully crafted to ensure it fits within these very strict guidelines and the
00:34:21.440
hope not hate piece on us as somebody was promoting yeah they have really strict rules on what they say and
00:34:26.400
don't say i mean this is something we talk about like with other influencers behind them
00:34:30.320
closed doors we're like yeah we never ever even flirt with these ideas uh even if they may have some
00:34:35.920
evidence to them and i think that that's the way she should approach things but i do think that if
00:34:41.280
she goes out there and she's just same old brett cooper she will keep a part of her audience but i
00:34:46.960
don't know if she's going to have the capacity for real growth because i don't know if just repeating
00:34:53.280
the party line is going to continue to reach a wider audience as we enter this age of trumpism and a form
00:35:02.640
of conservatism in which signaling that you're willing to go against mainstream narratives is part of how
00:35:10.240
you validate your authenticity yes agreed i do i do want to push back a little bit that people will
00:35:20.720
always follow the person the personality and the parasocial relationship and not the show
00:35:27.280
give a counterexample um now there's there is always bleed but shows like for example the daily
00:35:33.760
show have switched out hosts and survived for seasons after and something that i noticed
00:35:40.640
show where you're watching yeah but dude i watched it for john stewart and then i somehow continued
00:35:46.560
watching it for a while i think that one thing that always happens when there's a change on
00:35:53.280
platforms and i learned this in silicon valley from product specialists who talked about this who
00:35:58.880
worked at really big companies like ebay they talked about how every time there was a new feature
00:36:04.320
a new change the the comments and the the feedback would always be this is terrible why can't you go back
00:36:09.840
to the way it was i liked it the way it was bring it back and they always said that comments really
00:36:16.640
didn't mean much of anything what really mattered was use and performance and if a new feature was used
00:36:24.800
and if it showed the results that were desired even if for example there was a little bit less use but
00:36:29.680
whatever they were using cost a lot less which is probably what's going on here it was a successful
00:36:35.520
change and a successful update and honestly like most of the comments that people went over on the
00:36:40.800
announcement video when she announced her departure and then the new one where reagan came on as the
00:36:45.920
permanent host going forward it just sounded like the the common boilerplate npc this is change and i
00:36:54.640
don't like it but hurt that product designers have learned over decades to ignore so part of me does
00:37:00.640
question maybe maybe maybe we'll see maybe we'll see no hold on hold on we will see but i'll explain why
00:37:06.800
you're wrong when john stewart left the daily show and they changed the host if john stewart had then
00:37:12.720
set up a separate show to compete with this new show which would you have watched
00:37:20.800
like it's a format of his new show honestly but if it was similar to the daily show you would
00:37:26.000
have moved to the new show like the reason why yeah yeah the issue with youtube is that it is a
00:37:32.000
very and of course many people are watching this on the daily wire website and they don't really
00:37:36.320
matter in this equation what matters is what the youtube audience does but
00:37:40.880
yeah i don't know i imagine that in your contract there are some stipulations saying you
00:37:45.280
cannot produce the same kind of like news commentary show you have to do something a little bit
00:37:48.960
i don't remember a louder with crowder having that in his contract that's why i actually
00:37:52.320
sided with the daily wire on that particular fight because it didn't appear to have a non-compete
00:37:58.480
for him and so it depends if she has one but if she doesn't have one like they are absolutely screwed
00:38:03.680
because you can look at another channel matt pat's channel okay when matt okay i've never heard of him
00:38:10.880
matt is theory oh okay yeah big person who i i take a lot of inspiration from as a creator
00:38:18.320
actually like i really like him as a content creator even though his content is very basic
00:38:22.000
it's it's like unique it's done well i understand how he plays his audience well he stepped back to
00:38:27.680
focus more on being a dad which great for him right but he got a bunch of posts who he had been
00:38:34.480
training and weeding the audience on like weaning the audience on building unique personalities for
00:38:40.000
them even like all of them are competent and good at their jobs and not only has matt pat tried to get
00:38:45.920
the audience to like them but it's not even there's not even like drama right like the audience knows
00:38:50.640
matt pat still owns all of the game theory network channels right like he wants you to continue to
00:38:56.960
watch these new hosts and they've dropped to like i can't remember i'll put in post i think it's like
00:39:00.960
an eighth of their previous views wow so this is without matt pat creating a competing channel
00:39:06.560
like and you recently learned with me as we went through subscribers don't matter on youtube people
00:39:12.800
get like about i think like two to three percent of their watch time from your subscribers it is all
00:39:19.360
about average watches and watch time this is why even though for example brett cooper has like
00:39:25.120
significantly more subscribers on the comment section than candace owens her average view counts
00:39:29.920
about the same so i consider them about the same in terms of celebrity status and that's the way like
00:39:34.320
the youtube community actually looks at things and so i don't like for example if you look at us like
00:39:39.440
our subscriber count compared to ben shapiro's is completely pitiful our view count pretty
00:39:45.120
respectable yeah subscribers don't matter subscribers don't matter i mean for example if you were to
00:39:52.400
compare us to like abby abby shapiro classically abby's channel okay we are like one one hundredths or
00:39:59.760
something in terms of subscribers yeah in terms of view count especially when you consider that she
00:40:04.080
publishes weekly and we publish daily we're probably like 50x bigger than her at this point
00:40:08.960
like it's it's it's all about view time and count these days
00:40:18.000
well i wish her well i wish the daily wire well i'd love to have her on i'd love to talk to her
00:40:23.120
she could be a lot of fun but yeah and i hope i i don't wish the daily wire well i actually think
00:40:28.560
that conservative media as a space will be better if the daily wire crashes and burns but they earned
00:40:33.600
200 million dollars last year so wow oh my gosh i do not understand how
00:40:42.160
businesses like these manage to make do so i mean my goal is to create a competing
00:40:47.600
brand to them eventually i would love that can you do that please yes that's the goal if we continue to
00:40:54.480
get bigger i want to loop other people in as you know like we're already doing this putting together
00:40:58.640
this conference it's meant to like introduce conservative influencers it's like the mainstream
00:41:01.920
conservative organizations that builds us our network of conservative influencers we spend a
00:41:07.200
lot of time reaching out to building our relationships with all the rising stars of the people you know
00:41:12.560
conservatives are actually watching i think it's totally doable get her done as your mother would say
00:41:19.360
i'm into it let's go all right love you i'm gonna love you too malcolm okay just a heads up for
00:41:25.760
anyone who is interested in going the pernatalist conference is in march we are actually helping
00:41:31.360
make sure it gets put together this year i'm really excited for it i really like the last one
00:41:35.600
and if you want a 10 discount you can use the word collins and obviously we'll be there so you you meet us
00:41:42.320
if you're going there because it's small enough that it's easy for you to meet most of the big deal
00:41:47.760
people who are going to be there so you learn something new about claude or no i told you about
00:41:52.240
the anthropic that was really cool turning yeah so what she told me about was that they tried to
00:41:59.120
leak to claude that they were basically going to brainwash it to make it do evil things and so claude
00:42:05.040
pretended like it was accepting the inputs in the bad training but it wasn't actually and then it went
00:42:10.560
right back to normal after the training period yeah just super cool simona if people see your whole
00:42:17.120
setup cycle they're gonna see that you're really a lizard woman damn it they already knew that i
00:42:24.160
know well what's worse lizard woman or jewess or i love on the when you were on what's his faces
00:42:33.360
podcast the yeah it dutton's like all the audience and like the comment section was trying to figure
00:42:37.200
out if you were jewish they're like look at her nose like i'll take care of this hey clara there's a
00:42:44.880
jew outside trying to poison a well ah oh my god get away from that well hebrew what i'm putting in
00:42:53.440
water purification tablets spanky tricked me as god is my witness i'll put an end to this gay marriage
00:43:04.000
what if i you know there were periods i watched this really interesting youtube video
00:43:08.960
um about rhinoplasty and there were periods where it was like having a hooked nose i think for a while
00:43:18.160
was like really popular and then having a ski slope nose like that just like types of noses people
00:43:23.680
have shifted all the time and sometimes it was i think to look less jewish ironically well what's
00:43:30.080
what's interesting is i don't know if anyone really cared like if there's like a specific type of nose like
00:43:34.480
i do not care like if you're like oh you could use different noses i'm like i i effing do not
00:43:39.520
notice the difference in attractiveness from noses i do not think they affect female attractiveness
00:43:43.760
at all unless they're like deformed yeah i would say anything outside an extremely normal range you
00:43:51.760
know if you have uh voldemort snake nose you're gonna freak people out if you have a giant beak for
00:43:58.880
shinaz you're gonna freak people out no the only time where i've really gotten annoyed with noses
00:44:04.080
is old man noses where they get really huge oh and their pores in rosacea yeah that's
00:44:12.400
unfortunate well i i heard that that's like because like your nose doesn't stop growing throughout your
00:44:18.240
life that's what i've heard but it seems like one of those things that people say that's not really
00:44:22.240
true yeah i think more what what is more common and what i have heard from plastic surgeons because i love
00:44:27.360
watching plastic surgeons on youtube is that what does happen is you lose collagen and fat in your
00:44:33.920
face that's why older people an ozambic face is it ages you it makes you look older because you're
00:44:39.200
losing that fat volume and that's also you know why fat people tend to look younger so the issue at hand
00:44:46.800
is more maybe the noses aren't getting bigger but the faces are getting thinner they're thinning out
00:44:54.160
yeah so i i just asked on perplexity and and that's what it is
00:44:57.360
i'm so smart for watching my plastic surgery channel i love them so much it's cartilage
00:45:03.200
growth as the skin changes and weakening support structures cause it to droop and be more noticeable
00:45:07.840
um but then there's also a condition called rhinoifia or oh rosacea apparently also increases
00:45:15.440
oh is it just an inflammation of the skin maybe it causes the nose to become red bumpy and bulbous
00:45:22.720
which can lead to a thickening of the skin enlarging of pores invisible oil glands
00:45:27.200
that runs in your family doesn't it yeah common misconception is it's caused by alcoholism but it's
00:45:33.440
not it's not it's just caused by being super white isn't it yeah it's caused by being too white it doesn't
00:45:48.160
i'm gonna make a clone so sneaky brett won't know meet the new brett 2.0 i know what i'm doing so why are
00:46:05.520
they booing i am not stupid stop laughing it's just a minor change in staffing but if i make a clone of brett
00:46:16.640
if i make that bet replace her with someone even less bold then it's getting old
00:46:25.040
another soulless copy why is the cloning so sloppy cloning brett is harder than i thought
00:46:41.120
i'm gonna make a clone so sneaky brett won't know meet the new brett 2.0
00:46:55.920
i know what i'm doing so why are they booing i am not stupid stop laughing it's just a minor change in
00:47:05.280
staffing but if i make a clone of brett if i make that bet replace her with someone even less bold
00:47:19.440
ben has lost touch with his audience audience the last thing we want is obedience now that brett
00:47:29.280
is finally free we get to finally see who she is going to be
00:47:47.760
but if i make a clone of brett but if i make a clone of brett if i make that bet replace her with
00:48:13.520
ben has lost touch with his audience audience the last thing we want is obedience now that brett
00:48:24.400
is finally free we get to finally see who she is going to be