Dan Martell - $10 CEO vs $100M CEO

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00:00:00.000 I work harder than anybody in this company. I don't focus on putting in hours, I focus on the

00:00:05.380 things that give me anxiety or that are scary because I know that those things are going to

00:00:08.560 push the business forward. I go over the plan 20 times before I take any action. I just default to

00:00:14.480 action. I mean, I start messy and I just iterate until it works out. It's just way faster if I

00:00:19.580 just do things myself. I give my team an irresponsible amount of trust, otherwise I'll

00:00:25.280 just be the bottleneck. I'm always making time for last second meetings. I defend my time like

00:00:29.980 my life depends on it. If it's not in the calendar, it doesn't happen. I'm always looking

00:00:34.620 for places to cut costs so I can make a few extra dollars. Money is a tool, not the goal. If it's

00:00:40.680 just sitting in a bank account, not doing anything, it's useless. I want to reinvest it in the business.

Dan Martell - January 31, 2026