Dan Martell - Here’s why I think Prime is a Billion Dollar company

43 seconds

182.48848

132

00:00:00.000 Prime's a billion-dollar company for a few reasons.

00:00:02.100 Number one, it's a great product.

00:00:03.940 I don't care what people say on the internet.

00:00:05.840 I've tried the product.

00:00:07.000 It's a great product.

00:00:08.080 Second of all, the marketing is genius.

00:00:11.100 They're speaking to a 9, 10, 11, 12-year-old kid,

00:00:14.700 but they also have an audience of an older person,

00:00:17.840 like a young adult that have kids.

00:00:20.480 And so I'm aware of Prime, but my kids are asking for Prime.

00:00:24.200 And there's scarcity around the product.

00:00:26.800 Different flavors have limited runs or only available in certain geographies.

00:00:31.220 They taught the buyer this behavior of prime hunting.

00:00:35.100 When I go to travel internationally with my kids, we're always trying to find prime.

00:00:39.580 We're hunting.

00:00:40.200 I've spent $300 on Uber to find $15 worth of prime.

Dan Martell - July 08, 2023