Dan Martell - Hitting your complexity ceiling

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00:00:00.000 Chad runs the retail shop where we buy all our snow bikes.

00:00:02.960 There's a whole gang of us at this point.

00:00:04.360 We end up at this gas station.

00:00:06.100 Chad shows up.

00:00:06.880 We're like, hey, Chad, why are you so upset?

00:00:09.060 And he's like, why are you guys waking me up

00:00:10.820 at 5.30 in the morning?

00:00:12.180 You know I'm sleeping.

00:00:13.360 And we're thinking, you can just put your phone on

00:00:15.960 Do Not Disturb.

00:00:16.960 He goes, oh, that'd be nice

00:00:17.920 if I didn't have my security system.

00:00:19.640 Ring my phone.

00:00:20.560 Chad, you're not the first person in the history

00:00:23.000 of owning a retail shop that has a security alarm.

00:00:26.440 In that moment, Chad discovered his complexity ceiling.

00:00:30.200 There was a moment where he decided,

00:00:34.080 I will always have to get these text message notifications.

00:00:37.100 You need to ask yourself that question.

00:00:39.240 What is my complexity ceiling?

Dan Martell - September 16, 2023