Dan Martell - This hire cost me my biggest customer

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00:00:00.000 There was this one time I hired a guy to go lead a project for Procter & Gamble.

00:00:04.660 Three months into this project, I get a call from the CTO of Procter & Gamble

00:00:08.780 essentially informing me that not only are they unhappy with the performance of this person,

00:00:14.860 that he's created conflict amongst their team and they're going to fire him.

00:00:19.640 The mistake I made was to not build any feedback loop into the process

00:00:23.880 and just let him go off and kind of manage the project

00:00:26.640 because technically on paper he had like 15 years more experience than me doing that thing so he

00:00:31.760 should have been super successful at the end of the day as a ceo it's my responsibility to check

00:00:37.120 in to inspect what they expect.

Dan Martell - September 17, 2023